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The Impact of Supply Chain Ope (1) (Cd6)
The Impact of Supply Chain Ope (1) (Cd6)
INTRODUCTION
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snaz167@uowmail.edu.au
agencies – for example, the Small and Medium Enterprise Corporation (SME
Corp), SME Bank and the Ministry of International Trade and Industry (MITI) –
have been created as part of the Government’s various initiatives, programmes and
strategies to promote and foster Malaysian SMEs. The awareness of SMEs is also
important to recognise andexploit the capabilities which existed in the industry.
However, sometimes SMEs managers donot realise the existence of their
organisation’s capability or they do not know how to make use of such
capabilities. Therefore, this paper attempts to highlight the existence of capabilities
in the operations activities of Malaysian SMEs.
The studies of capability have been carried out for many years ago to identify
its significance to an organisation (Ogulin, 2003; Ting, 2004). Capability can be
defined as internal and external organisation skills, resources and functional
competencies which are utilised within firms to meet the requirement of the
changing environment (Teece, Pisano and Shuen, 1997). Capabilities are generated
by sets of skills and resources to contribute to value-added tasks (Hart, 1995).
Fundamentally, capability and asset have a mutual connection with each other.
However, capability is slightly different from asset, in terms of its inability to
provide monetary value, tangible plants and equipment to a firm, and also it cannot
be traded and imitated (Dierickx, Cool and Barney, 1989; Day, 1994). Capability
can also be referred as “the exploitation of specific practices to attain performance
gains” (Narasimhan, Swink and Kim, 2005:1014). It can be concluded that
capability and practice are different in several aspects because various plants are
feasible to invest equally in practice, but they do not have the same degree of
capability to achieve a good manufacturing performance outcome (Narasimhan et
al., 2005).
In terms of supply chain activities, capability is linked to the organisation’s
ability in the aspects of handling correct orders on time, communicating and
providing information with other channel members as accurate as possible,
handling and filling orders using web-based system, managing return product, and
also establishing global distribution penetration (Cho, Ozment and Sink, 2008). As
classic examples, there are three premier companies that recognise the importance
of managing capability effectively; Wal-Mart which has an expertise in inventory
replenishment and Honda which has skills in managing their dealers shows that
organisation could improve its strong business process if it realises and
understands its capability (Stalk, Evans and Shulman, 1992). Toyota has also
designed the Toyota Production System which is able to assist the company to
achieve a good performance indicator (Narasimhan et al., 2005).
Most of the empirical studies have rarely focused on the supply chain issues in
Malaysia compared to other developed countries such as US and Japan (Closs,
Goldsby and Clinton, 1997; Kim, 2006b). Additionally, most of the related studies
show a positive effect with performance (Ellinger, Daugherty and Keller, 2000;
Morash, 2001; Corbett and Claridge, 2002; Cho et al., 2008). However, there is
still inadequate evidence or result to conclude that such capabilities (structural,
logistical and technological) have the same effect between huge and smaller
geographical areas such as between US and Malaysia.
The Malaysian economy has been geared by the rapid development of small and
medium enterprises (SMEs) since the 1970s. It represents an important fragment to
the economic growth and has become a significant role to the whole production
network, producing high-value-added parts and components and improving itself
as a downstream supplier or/and service provider to larger and developed
organisations (MOF, 2003; Munusamy, 2008).In the 1990s, Malaysia has started
to transform its economics basis from a commodity-based producing nation to a
manufacturer of industrial products which focused on the export market. This
transformation wasled by SMEs through backward and forward integration
activities to strengthen its industrial linkages (Sohail and Hoong, 2003).
The definitions of Malaysian SMEs arebased on the sectors which have been
approved by the National SME Development Council (NSDC). The bases of the
definition are annual sales turnover and number of employees (Table 1).
Table 2 continues.....
Sector Category Definition
2.Small Enterprises Annual sales turnover between
RM200,000*and RM1 million OR
employees between 5 and 19
3. Medium Enterprises Annual sales turnover between RM1
million*and RM5 million*OR
employees between 20 and 50
Note: Current rate of RM1 equivalent to USD 0.31
Source: SMIBD (2008, p. A87) and SMIDEC (2008)
The above-mentioned problems point out challenges that may affect the
performance of Malaysian SMEs in terms of: strengthening the capacity and
capability to compete in global market; competing with other producers (for
example, China and India); expanding firms’ capabilities in meeting with the
challenges of market liberalisation and globalisation; improving firms’ capacity for
technology management and knowledge acquisition; increasing productivity and
output quality; entering new markets; strengthening relevant skills to enter new
business environments; getting extensive access to financial and capital facilities
and venture funds in initial or mezzanine financing; reducing the high cost of
infrastructural and technological development; and gaining more general
knowledge and information (SMIDEC, 2002; MITI, 2006; Saleh and Ndubisi,
2006).
The existence of problems and challenges were more critical during the
economic crisis in 2008-2009. In 2008, the Small and Medium Industries
Development Corporation (SMIDEC) and the Federation of Malaysian
Manufacturers (FMM) worked together to conduct a survey which aimed at
alleviating the adverse impact of the economic crisis on SMEs. The result of the
survey concluded that for the Fourth Quarter (Q4) of 2008, more than nine percent
of the respondents indicated that their sales-export and sales-domestics had been
badly affected by the crisis (SMIDEC, 2009). This result proved that the economic
crisis tends to create and develop some challenges for SMEs to deal with.
The next section will present a brief discussion on the problems and challenges
which are related to the operational capabilities of SMEs in Malaysia.
Three determinants have been categorised under the supply chain operational
capabilities (SCOC): structural capability, logistical capability and technological
capability. Many literatures discussed on some issues related to these capabilities
(Handfield and Withers, 1993; Morash, 2001; Tracey, Lim and Vonderembse,
2005; Kim, 2006a; Kim, 2006b; Zulkiffli, Jie and Perera, 2009). In this study,
those determinants are analysed from the Malaysian SMEs’ perspectives.
SCOCcan be defined as “the building blocks for supply chain strategy and a source
of competitive advantage for firm’s success”(Morash, 2001:37).It involves the
entire supply chain activities including core business and upstream and
downstream business (Yong, Shi-hua and Feng-mei, 2007), and contributes to the
development of competitive advantage and business performance of a firm (Tracey
et al., 2005). The next section will offer a detailed discussion about the
significance of SCOC which may affect the development of inside and outside SC
activities in Malaysian SMEs.
Structural Capability
Logistical Capability
Since the 1990s, many scholars in the US and other developed countries
realised the importance of studying logistical capability. There are several
discussions that are related to this capability as a key factor in the operation of
supply chain activities to obtain and sustain competitive advantage (Yong et al.,
2007). These discussions are inspired by a study of McGinnis and Kohn (1993)
that focuses on logistics strategy within the US manufacturing firms.
Ellinger et al. (2000) state that the relationship between logistical capability and
performance incorporates integration with the firm’s other functional areas, such
as marketing, finance and operations. Most scholars agree that performance and
logistical capability relate to each other in the context of developing both
traditional and new markets (Morash, Droge and Vickery, 1996; Ellinger et al.,
2000; Cho et al., 2008). The contribution of logistics to the company’sperformance
is also influenced – and, ideally, improved – by collaboration with third-party
logistics (3PL) providers or logistics outsourcing (Cho et al., 2008).
Nowadays, the growth of 3PL becomes the most prominent approach in
Malaysia. According to Sohail and Sohal(2003), most of the companies are
satisfied with the services provided by 3PL as it encourages positive developments
within the organisation. Most of them utilise 3PL to enter international market
because it gives benefits in terms of cost and delivery lead time or time saving
compared to a good customer service(Sohail, Bhatnagar and Sohal, 2006; Mustaffa
and Potter, 2009).
However, in the Malaysian context, one of the problems which is encountered
by SMEs is lack of foreign channels of distribution (Zain, Khalili and Mokhtar,
2007). Indirectly, it contributes to several problems (as could be referred in Table
2) and also to the difficulty to access the export market (EPU, 2006). Therefore,
firms should concern on a good logistics activity for developing a good channel
distribution (Gill and Allerheiligen, 1996), setting up a coherent distribution
planning (Waller, 1995) and creating a smooth delivery process (Kallio, Saarinen,
Tinnila and Vepsalainen, 2000). Hence, logistical capability could be improved
once firms employ an international production-sharing strategy in their activities
(Fawcett, Stanley and Smith, 1997). In line with this, according to the report
provided by Business-in-Asia.com (2007), logistics infrastructures in Malaysia are
regarded as among the best in ASEAN region for each mode: port, airport, railway
and land. Thus, SMEs should explore and fully-utilise these infrastructures to
boost their ability in logistical activities.
Technological Capability
capability while decreasing costs (Closs et al., 1997). The use of IT can be a
logistics resource and a competitive weapon to achieve world-class logistics
capability; it also allows a firm to rely less on local scientific and technological
capability. Other factors, such as type and size of firm, also play an important role
in IT usage. IT usage rates differ between small and large firms, and between
socialist and capitalist firms (Handfield and Withers, 1993; Dawe, 1994).
Smallfirms should focus on upgrading to the latest technology, making use of their
ability to adjust more quickly than larger firms (Kennedy and Hyland, 2003).
However, several factors inhibit firms from implementing IT successfully: (i) IT is
seen as very complicated and too complex; (ii) it requires a large investment; (iii)
firms can fail to determine their IT strategy and outsourcing; (iv) firms may lack
technological knowledge development (Handfield and Withers, 1993; Dawe,
1994).
Malaysian SMEs are deficient in the development of technological capability
and also have low adoption of enabling technologies (EPU, 2006). In relations
with those issues, Malaysian SMEs need to upgrade their technological capability
to be more competitive in the international market (Saleh and Ndubisi, 2006). In
supporting the view, Sayuti(2007) said that Malaysian SMEs should focus on
developing a learning organisation by continuously adopting technology in their
operations system in order to be more competitive in today’s global market. The
failure to identify capability in technology will contribute to the difficulty in
developing new products or production techniques, thus, it will lead to the lack of
experience in international exposure and management of Malaysian SMEs
(Munusamy, 2008).
The current study assesses the BPM system introduced by Mann and Kehoe
(1994). This system analyses and investigates the effect of quality activity and all
functions at high and low levels of activity, and as an effective communication
tool that indicates any expected effects of quality activity for every function in an
organisation.The system is also appropriate for both quantitative and qualitative
research methods. According to their system, business performance is categorised
into two broad areas: strategic business performance (SBP) and operational
business performance (OBP). SBP measures are concerned with the performance
evaluation of organisations in terms of their major corporate goals, meanwhile,
OBP measures on a daily or weekly basis the everyday running of the
organisation.
H1: The greater the structural capability of a firm, the better business
performance of Malaysian SMEs.
H2: The greater the logistical capability of a firm, the better business
performance of Malaysian SMEs.
H3: The greater the technological capability of a firm, the better business
performance of Malaysian SMEs.
H2 (+/-)
Logistical Capability Business Performance
METHODOLOGY
SMEs firms were randomly selected from the directory of the Federation of
Malaysian Manufacturers (FMM) which was recorded in 2008. In 2008, the
directory listed 2,225 manufacturing firms of varying sizes. Firms were chosen
from the 16 sub-sectors of manufacturing industry in Malaysia such as electrical
and electronics, machinery, plastics andfood andbeveragewhich had been
classified by the SME Corporation (SME Corp). The SMEs are located throughout
Malaysia including Sabah and Sarawak. SMEs selected in this research
represented by 1,402 firms based on the definition provided by the SME Corp.
Every firm was represented by one key informant only. The key informant might
be a chief executive officer, owner, managing director, supply chain manager,
logistics manager, operations manager or marketing manager.
The primary data collection method for this research was quantitative method
which focused on survey questionnaire. It was designed to meet the standard of
SMEs industry in Malaysia. The process of questionnaire development began with
an extensive analysis on the related literature. Most of the scales which were used
in this research have been adapted from previous studies. However, most of the
previous research is based on the Western context and a few research studies
focused on the Eastern context especially the ones that are related to SMEs
perspectives. This research has also undertaken a pilot study in order to examine
the “reliability” and “validity” of the questionnaire content (Thomas, 1996). The
simple pilot study was conducted to a small group of 12 participants consisted of
six academics and six industry practitioners. This type of group was chosen based
on the study of Cho et al. (2008) and Ellinger et al. (2000). The implementation of
this pilot study was to ensure that the final survey instrument of questionnaire will
be clearly understood by the participants and to identify the exact time frame to
complete the questionnaire. In respect to these reasons, the participants were asked
to evaluate the questionnaire based on several aspects; bias, clarity, lucidity,
ambiguous questions and the relevancy to the Malaysian SMEs business context.
Practically, the pilot study was also important for modification of the questionnaire
from academic language to business language (Sahakijpicharn, 2007). In addition,
the participants were asked to give comments and opinions on the instrument in
terms of time duration, sequencing and sentences.
After the pilot study evaluation, the data were collected through the
questionnaires sent to one of the top managers for each SME. The questionnaire
sets were transmitted through mail-out either by post or individual visit (Kim,
2006b) in order to cover a wide geographical area, providing low cost and energy
levels and providing a convenience for the key informants (Sekaran and Bougie,
2010). The questions utilised the Likert scale because it comprises statements that
express either a favourable or an unfavourable attitude toward the object of interest
(Cooper and Schindler, 2006), easy to develop, more reliable and could be used
both in respondent-centred and stimulus-centred studies (Emory, 1985). Therefore,
the seven-point Likert scale has been developed based on extant literatures (Kim
and Arnold, 1993; Bontis, Keow and Richardson, 2000; Kathuria, 2000; Moore
and Fairhurst, 2003; Cho et al., 2008; Jusoh and Parnell, 2008). There were seven
responses used in this scale from “extremely low” to “extremely high” for all the
questions of structural capability, logistical capability and technological capability.
However, for business performance instruments, different responses consisted of
“worst in the industry” to “best in the industry” have been applied.
A total of 139 out of 950 questionnaires were returned, which resulted in an
overall response rate of 14.63 percent. This response rate could be considered high
and not uncommon due to the Malaysian business environment. According to
Jusoh and Parnell (2008), Malaysian managers are typically unwilling to
participate and response to mail survey. Of the 139 returned questionnaire, four
were unusable due to several reasons. Successively, three respondents (75 percent)
did not complete the questionnaire and one respondent (25 percent) did not pass
the assessment for determining their appropriateness to be the key informant.
Consequently, 135 or 14.21 percent of usable questionnaires have been considered
to be further analysed.In addition, the overall response rate (14.21 percent) is
considered relatively high as a comparison with similar type of mail survey
research in Malaysia (Abdul-Aziz, Chan and Metcalfe, 2000; Sohail and Hoong,
2003; Jusoh and Parnell, 2008). A majority of the studies showed that 10 to 20
percent of response rate should be accepted (please refer to Table A1 in the
Appendix).
DATA ANALYSIS
This section discusses the outcome of the study in the factor analysis and multiple
regression analysis.
Results
All constructs were measured by items rated on a seven-point Likert scale. All
items for each construct were tested for reliability and validity. Reliability test is
performed to ensure that only items that measure the same concept are included
under each dimension. The reliability of the entire scale under each dimension is
measured using Cronbach’s alpha. The alpha coefficient value can vary from 0.00
to 1.00. The value 0.00 indicates no reliability at all and 1.00 means perfect
reliability. The study required a minimum Cronbach’s alpha value of 0.60 which is
considered low (Singh, 2007) and item to total correlations above 0.30 (Pallant,
2007).
Meanwhile, the principal component analysis (PCA) is utilised to extract
maximum variance from the data set with each component and is also employed
for the purpose of data reduction and summarisation. Indeed, PCA facilitates to
provide a regression equation for an underlying process. It considers each observed
variable as a dependent variable which is a function of the originally observed
variables (Tabachnick and Fidell, 2007). It is conducted to ensure uni-
dimensionality of the scales. Any items load more than two factors or with factor
loadings greater than 0.5 are significant (Hair, Black, Babin and Anderson, 2010).
As a result, two items have been deleted in respect to this concern.
All constructs in this study have recorded a reliability value of more than 0.80
which are desirable, while the items to total correlation, factor loading and
percentage of explained total variance were well above the required threshold
value. Thus, our scales appear to be valid. Table A2(see Appendix) summarises
the results of these analyses for each dimension separately.
To validate the effects of the research variable on SMEs’ business performance,
this study classifies business performance as the dependent variable while
structural capability, logistical capability and technological capability as the
independent variables. Table 3 summarises the results of the multiple regression
analysis to test the impact of these independent variables on business performance.
As expected, the analysis shows that greater structural capability would lead
towards better business performance for the SMEs’. The multiple regression
analysis explains that structural capability has a positive significant impact on
business performance (p<0.05), which confirms the contribution of human capital
to the firm’s bottom line and therefore H1 is statistically supported by the data.
Meanwhile, the result of the analysis shows that the analysis is insufficient to
support the H2 (p>0.05) and thus, it cannot be said that greater logistical capability
will lead to engender better business performance of the Malaysian SMEs.
On the contrary, the results of multiple regression analysis also confirm that
greater technological capability would generate better business performance for
the SMEs. From the analysis, it was found that technological capability is
statistically significant and positively associated with the SMEs’ business
performance (p<0.05) and this acknowledges the impact of technological
capability to improve firm’s performance in the ever challenging business
environment and thus, H3 is supported.
As a final point, the overall relationship between structural, logistical and
technological capability with business performance is moderate (R-squared =
0.472) and it is quite a respectable result as shown in Table 3.
In the current business environment, SMEs are still threatened by the same issues
confronted by large firms or MNC firms. Therefore, drawing on earlier works, this
paper has examined, reviewed and analysed studies that address the importance of
SCOC in Malaysian SMEs. This paper may be the first attempt to identify which
operational capabilities contribute to the business performance of Malaysian
SMEs. Besides, the literature review highlights three major SCOC determinants
which are significant to SMEs in Malaysia: structural, logistical and technological
capability. Indeed, most scholars agree that these factors have some impacts on
firm operations at the business level activity.
This paper has provided an empirical justification for a framework that
identifies three determinants of SCOC and has analysed the relationship of such
determinants with business performance in the Malaysian SMEs manufacturing
sector. The data of the study were collected from a sample of 135 manufacturing
SMEs in Malaysia and the research framework was tested using SPSS version 17.
The statistical results support twoout of three hypotheses that represented the
study’s conceptual framework.
Furthermore, H1 pertains to the impact of structural capability on SMEs’
business performance. The empirical result has revealed a positive significant
importance of structural capability on SMEs’ business performance. This result
confirms that the importance of developing human resource in any organisations is
a major building block for structural capability dimension, since it could directly
impact the overall business performance of the SMEs. This result is consistent
with the previous study on the relationship between structural capability and
business performance (Pelham and Wilson, 1996). Since the focus of the study is
on SMEs’ in developing country, particularly in Malaysia, these findings also help
to clarify and confirm to a certain extent, the cause of consistency with the
previous findings that may shed some light on understanding more deeply on the
relationship between these two variables.
NOTES
ACKNOWLEDGEMENT
The author would like to thank the editors and anonymous reviewers for their
insights. The author would also like to acknowledge the guidance provided by her
PhD supervisor, Associate Professor Nelson Perera. She would also like to
acknowledge Mr. NorAzrinMdLatipfor hisopinionduring the preparation of this
manuscript. However, the author accepts responsibility for all errors and omissions
in this article.
REFERENCES
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Zulkiffli, S. N. A., Jie, F. & Perera, N. (2009). The effect of corporate competitive
capabilities and supply chain operational capabilities on Malaysian SMEs: A
conceptual framework. 7th ANZAM Operations, Supply Chain and Services
Management Symposium. Adelaide, Monash University.
Appendix
Lefebvre, Langley, Mail Survey Canada Firm Level 651 12.1 Correlatio
Harvey Lefebvre (one n Analysis
(1992) informant)
Morash et al. (1996) Mail Survey US Firm Level 65 20 Stepwise
(one Regression
informant)
Kathuria(2000) Mail Survey US Firm Level 196 62 Analysis
(multiple of
informants Variance
)
Narasimhan& Das Mail Survey US Cross 322 19 Analysis
(2001) Industry of
(multiple Variance
informants
)
Moore Mail Survey US Firm Level 60 17 Structural
&Fairhurst(2003) (one Equation
informant) Modelling
Weerawardena(2003 Mail Survey Australia Firm Level 326 25.6 Structural
) (one Equation
informant) Modelling
Sum, Kow& Chen Mail Survey Singapor Firm Level 43 86 Cluster
(2004) e (one Analysis
informant)
Cousins (2005) Mail Survey UK Firm Level 142 58.3 Structural
(one Equation
informant) Modelling
Hooi(2006) Mail Survey Malaysia Firm Level 60 15 Descriptiv
(one e Analysis
informant)
Kim (2006b) Mail Survey Korea SBU 623 41.8 Structural
and Japan (one Equation
informant) Modelling
Jusoh& Parnell Mail Survey Malaysia Firm Level 120 12.3 Analysis
(2008) (one of
informant) Variance
Sawers, Pretorius Mail Survey South Firm Level 43 23.9 Logistics
&Oerlemans(2008) Africa (one Regression
informant) Analysis