Display Ads

Sunday, 3 February 2019 12:29 PM

Ads with a banner or picture display.

Collection of websites, applications or youtube channels which are approved by Ad S

display ads on their platforms are called display networks.

Difference between Search and display ads : -

On the basis of Display Ads Search Ads

1. Placement Display Networks SERP + Display Networks
2. Targeting Keywords + Audience + topics + Keywords
Placements + Demographics
3. Bidding Manual CPC, CPA, ROAS, Manual CPC, CPA, ROAS,
Strategy Impression share, CPM (Cost per Enhanced CPC, target share, o
mile) share, maximise conversion.
4. Type of Ads Banner, rick media ads. Text

Create 2-3 ad groups for the same ad and make pairs of targeting. For example -
1st group - target on audience + demographics
2nd group - target on demographics and keywords
3rd group - keywords and placements
Sense to Display Ads will always run on display networks.

#Audience - based on people's interest. (example - people who like football)

#Topic - Sports
#Placements - do I want my ad on a youtube video, someone's homepage or a mob
application.
#Demographics - Age, gender, location etc.

outrank
# CPM - You pay for per 1000 impressions of your ad. No. of clicks do not coun
#VCPM - Viewable CPM. - You pay for CPM only when atleast 50% of your a
has been viewed.
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