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    3 views7 pages

    CHP 5

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    Woods Four

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    © All Rights Reserved
    Download as PDF or read online from Scribd
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    of 7
    ©) studocu Chapter 5 — Five Generic Competitive Strategies (MANA 5336-020: Strategic Management Module 4 Chapter S~ Five Generic Competive Strategies Summer Sesion 2021 Professor: etre E Megee ‘Chapter 5: The Five Generic Competitive Strategies 1) The objective of competitive svatey Isto {A} proude deta tothe company's business model 8] bulla competitive advantage inthe marketplace by giving buyers superior value relate to the offerings fri sells, €) getthe company int the best strategic group ana then dominate it D) estabizh a compestvely powerful vale chain 1} grow revenues at faster annual rate than ras ae able to grow ther revenues 2) While there are mary routes to competitive advantage, they al iwolve ‘A buldinga brand name image tat buyers tus. 8) delivering superior value toa bread or narrow market of buyers n way vals cannot ready match C) achieving lowe cost than rvals and becoming the industry's sales and marketshare ead ) geting the bost strategic group ané dominating 3) A company’s compeiive strategy deals with A mangaents ane nfs conptr rag ete oa €) ts etforsto change ts poston on the industry's strategie group map. Dy spans fr entering into strategic aliances, uBiing mergers oF acqistons to strengthen is market pos pedals, and integrating forward or backward tweaking the value chain divers to make them more cst compettive with ras. 3, eutsourtng some in-house activites to cutside 4) Acompanyscompestive strategy should {A} be wal attuned to doing an outstancing jab of satstyng the needs and excectations of riche buyers 8) supports objective to become atleast n average performer within ts industry. ) easureitis designed to concentrate ona small range af products so can react auidly to competitive mows. D) be well matched 0s resources and capabilites in order to incorporate standard attributes int ts product offering be well matched to sinter situation and be predicated on leveraging its allen of competitively valuable resources and competencies. 5) Atnough there are many rstes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are {A} whetrer a company's overall costs are lowes than a competitors and whether the company can achive strong pradutaiferentation, 8) whether a company can ofe the lowest posible pies an whether the company can get the best suppers inthe marke {Cl wnether# company's target markets broad or ntraw and whether the company ls pursuing ow coor dferentation strategy D} wnether 2 compary an achive lower cost than rvals and whether the company i pursuing the ndustry’s sales and marketshare leader's role Ej whather a company can bulé brand name and an mage that buyers tut {A} Best-cost provider strategy 2) road lowcost arovider strategy ) Focused difereriation provider strategy Focused low-cost provider strategy Focused best ost provider stratesy 7) The generic types of competitive stratepes include {the buldng, maintaining, and slow surendaring of market hare, 5) offense strategies and defensive stategies {lowcost provider, broad diflerentason,fecued low cot, focused ferentiation, and bestcost provider strategies D) ow cos/ow price sateges, high qualty/igh price strategies, medium qualtyimedium price strates, low cos/igh rice strategies ) pre leader sratepes, pie follower strategies, technology leader sateges, fst mover svatepes, offensive tratgis, and defensive strategies. £5) Aboutque hotel chain provides upscale roams and superior cutter servic at value prices. What strategy the hotelier using to gin competitive advantage? {A} Focused low-cost strateey 8) Low-cost provider strategy ()Best-cost provider strategy )aroad aiferennationsvategy Focused diferention strategy 5} The greatest and most important diferences among the competitive strategies of diferent companies are essetaliy ‘Alwhethera company's marke targets broad or narow and whether the companys pursuing a compettive advantage linked to low costo ferentiation 8) the kinds of actions companies take 1o improve ther compastive assets and reduce ther compestive lables. C] the relative emphasis they place on oflensive versus defensive states. D) the diferent ways the companies try to cape with the five competitive forces. how they go about bulking a brend name image that buyers trust and whether they area Fk taker or sk avoid. 20) Alowcost leader's ase for competitive advantage ls {lower pes than eal ms 5) using low

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