Children’s Day Concept note

End of the month- A time when everyone’s wallets are the same as their ex. Sad.

With a pile of bills as high as Everest, and EMI dates that don’t end with kisses, growing up didn’t really turn out to
be as exciting as the mirage we had as kids.

In a rush to get easy access to A-rated movies, or a driver’s license, we missed out on how easy life was when
Summer break meant eating lollies and sipping on sodas under the sun. Being overworked and stressed only
meant excess homework, or when our crush didn’t look our way. Be it bunking classes to watch the basketball
game, or playing pen fights on the last bench, childhood was most definitely the easiest time
in our lives in retrospect.

Innocent attractions and kiddy fights rapidly turned into career rat races and salary appraisals . While we were
unaware of how quickly this transition happened, it’s imperative to remind ourselves of our simpler times to stand
out amidst corporate hagglers and maintain our mental sanctity. As we fight against the dark atrocities of the
world, Bummer underwear reminisces about our colourful inner-selves and reminds us of the need to
#keepTheSparkAlive

This Children's Day, we'd like to recreate our childhood memories in bloomers with our modern-day Bummer to
remind ourselves that while the grind never stops, it's vital to remember just how innocent we truly are and strike a
balance with the world.

#BloomersToBummer

What do we want to do about it?

Amplify our campaign thought to the mass through a reel format

Incentivise users to participate by giving away prizes up to INR 45,000

Remind people what it feels like to be young, carefree and at ease because that is exactly what it feels
like wearing Bummer.

Who are we talking to?

The main goal of the campaign is to make people feel young and childish on the inside, no matter how
old they are.

It is important to focus on youngsters since they would be able to easily catch on to the trend.

What do we want to do about it?

You’re never too old to be young. Unleash your inner child and #keepthesparkalive

Let’s not take life too seriously, it’s not like we’re getting out alive. #keepthesparkalive

Bring out your colorful inner-self with Bummer and #keepthesparkalive

 Hashtags to be used:
#BloomersToBummer #KeepTheSparkAlive

#Bummer #ChildrensDay

HOW to go about the creation?

Flip through your childhood photo-album

Pick out your favourite baby picture. (brownie points if it’s in an undie)

Recreate the same picture wearing a Bummer garment

Stitch together the two and make the most adorable reel using our audio and hashtags

Upload it on your Social Media and tag @Bummer.in

Don’t forget to have fun and crack up while you’re at it

What should it look like?

https://drive.google.com/file/d/1bEE2mREZSlCJ2mFKmGvpo9qR18jqH623/view
 Giveaway
Now is your chance to get anything that your parents
didn’t let you have as a child

Win Prizes worth 45,000/-

1st prize- 20,000/-

2nd prize- 15,000/-
3rd prize- 10,000/-