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  • ND6623 Media, Marketing, Advertisement RUBRIC

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    LEE JIE YEE
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    The rubric evaluates group case study submissions on four criteria: content, analysis of issues and solutions, take home message, and presentation. For each criterion, points are awarded on a scale from 1 to 5 based on the thoroughness of issue identification and analysis, appropriateness of solutions, clarity of conclusions, and structure of the written response. The highest scores are for content that thoroughly addresses all main issues and proposes well-thought out solutions, draws clear insights, and presents ideas concisely within a 2000 word limit.

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    ND6623 media,marketing, advertisement RUBRIC

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    The rubric evaluates group case study submissions on four criteria: content, analysis of issues and solutions, take home message, and presentation. For each criterion, points are awarded on a scale from 1 to 5 based on the thoroughness of issue identification and analysis, appropriateness of solutions, clarity of conclusions, and structure of the written response. The highest scores are for content that thoroughly addresses all main issues and proposes well-thought out solutions, draws clear insights, and presents ideas concisely within a 2000 word limit.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    5 views1 page

    ND6623 Media, Marketing, Advertisement RUBRIC

    Uploaded by

    LEE JIE YEE
    The rubric evaluates group case study submissions on four criteria: content, analysis of issues and solutions, take home message, and presentation. For each criterion, points are awarded on a scale from 1 to 5 based on the thoroughness of issue identification and analysis, appropriateness of solutions, clarity of conclusions, and structure of the written response. The highest scores are for content that thoroughly addresses all main issues and proposes well-thought out solutions, draws clear insights, and presents ideas concisely within a 2000 word limit.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    EVALUATION RUBRIC FOR GROUP CASE STUDY (20%)

    CONTENT

    5 4 3 2 1
    Identification of Identifies & Identifies & Identifies & Identifies & Identifies &
    the main understands understands understands understands understands
    issues/problem all main issues most of the some of the few of the none of the
    main issues main issues main issues main issues
    Analysis of the Thorough Thorough Inappropriate Incomplete No analysis of
    issues/ comments analysis of all analysis of analysis on analysis of the the issues and
    on effective the issues and most of the some of the issues and no comments
    solution/strategie appropriate issues and issues and inappropriate on solutions.
    s (solution may comments on well thought comments on comments on
    already be in the solutions. out comments solutions. solutions.
    case study) on solutions.
    Take home Insightful and Well Apropriately Inappropriatel Not
    message clear, presented and presented. y presented. suggested.
    easy to clear, easy to
    understand. understand.
    Presentation -Clear, concise -Clear ideas. -Most ideas -Hard to -Didn’t follow
    ideas. -Appropriate flow but focus follow the flow the flow of
    -Very to clarify is lost at of ideas. ideas.
    appropriate to understanding times. -Little attempt -No attempt
    clarify . Less than -Limited to to clarify to clarify
    understanding 1500 words. clarify understanding understanding
    . 2000 words understanding . Less than 500 . Less than
    . Less than words 250 words.
    1000 words

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