We can meet the negotiation in every daily life and in different situations:

 Whether your job requires teamwork or you're in a managerial position, you must
be able to communicate with your peers, subordinates, supervisors, and
colleagues: Negotiating roles and workload within a project team or Negotiating a
project deadline with your boss.
 Negotiating a salary offer after being selected for a new job
 If you are a salesperson, this may involve negotiating favorable B2B or B2C
contracts with clients.
 If you have purchasing responsibilities, you’ll need to source and negotiate with
vendors for cost-saving supply contracts.

Title: Giving Voice to Negotiators Away from the Bargaining Table: Apple and US
Publisher
Case: On April 12, 2012, the United States Department of Justice (DOJ) sued Apple
and five major U.S. publishers for colluding to raise the prices of ebooks. Three of the
publishers settled the suit; two others and Apple were unwilling to settle.
In January 2010, the publishers had negotiated a new business model for ebook pricing
with Apple as it prepared to launch the iPad: in exchange for a 30% sales commission,
Apple would let the publishers set their own prices for ebooks. For the publishers, this
pricing model appeared to be a vast improvement on their wholesaling arrangement
with Amazon. After at least one of the publishers threatened to delay release of its
digital editions, Amazon reluctantly replaced its flat $9.99 price for ebooks with Apple’s
model, and prices rose industry-wide to about $14.99 on average.
The DOJ’s lawsuit suggests that the negotiators and attorneys involved may have
neglected to thoroughly analyze whether their agreement would truly create value for
consumers—and thus whether it fell within the parameters of U.S. antitrust law. In the
flush of hammering out a deal that appears to create synergy for everyone involved,
negotiators sometimes neglect to consider how their agreement could affect outsiders,
an oversight with ethical and legal implications.

https://www.pon.harvard.edu/daily/dealmaking-daily/business-negotiations-and-
dealmaking-giving-outsiders-a-voice-in-your-negotiation/