2.How important is Sosa to the value-chain of Crosswell?

What worries might

Crosswell have regarding Sosa’s ability to fulfill his obligations?

Mr. Sosa has been instrumental in the success of a consumer products product. Croswell's
value chain is a new market for the industry, so any local experienced is valuable and
helpful. Sosa is a local market in Brazil, Consenquently Sosa understands the culture, laws,
and market.

The overall success of Croswell in the Brazilian market will depend not only on the value
for money of Croswell products, but also on Sosa's ability to find and penetrate retail stores
to reach consumers.

If Sosa is not a credible or reliable distributor, it will likely result in a failed market entry
and damage Croswell's brand reputation and future. This could limit access to the Brazilian
market, and if entry is a disaster, it will be difficult to re-enter in the near future.

If Sosa doesn't have the capital or personnel to handle the scale of distribution, cost and
reliability could prevent market entry, lead to poor service, higher prices than competitors,
or both. This included poor storage facilities, which could have weakened products and
damaged the brand name of Croswell products, and even poor supply chain facilities, which
could lead to product shortages in stores. 

Croswell worried that Sosa, a relatively new diaper retailer, might take advantage of his
little knowledge of the Brazilian market. Also, the Brazilian legal system is more corrupt
than the US. Therefore, Croswell is required to provide financial statements for each
transaction.