Anushika Srivastava ASSISTANT MANAGER - STRATEGY & CONTENT SALES A key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. Doing effective forecasting, planning, pricing, and property integrations based on a deep understanding of customer needs and patterns. ‘An individual with a varied experience in different domains such as Content Growth & Sales, Business Development, Team Lead, Partnerships & Growth. Possess a great understanding of reading data, analyzing market situations, and taking steps accordingly. Learning new things is always on the to do list Proven strategic thinking, negotiation and leadership skills Excellent problem solving and decision-making skills Excellent verbal, oral, written communication & presentation skills. Ability to work independently and organize workload with minimal direct supervision eerie SKILLS, MS - Office (Intermediate - Projections Hands-on experience with excel, Advance) Experienced with Saas based maintaining google sheets & Used Lead Squared and Tableau as products analyzing data a tool to strategize and give EXPERIENCE Assistant Manager - Strategy & Content Sales Unacademy, Bangalore Jun 2022 - Present * Implementing the revenue strategy for the category objectives, budget for the year as well as monthly/quarterly plans, market scenario, competition, etc. to ensure the sales organization achieves the overall revenue target * Developing a deeper insight and understanding of the dynamic market requirements through different marketing campaigns, propose solutions more suited to viewers’ needs, hence resulting in better monetization of the product Mentored team members to enhance professional development and accountability in workplace and Managed senior-level personnel working in marketing and sales capacities, Successfully managed budgets and allocated resources to maximize productivity and profitability Leveraged data and analytics to make informed decisions and drive business improvements Recruited, interviewed, and hired employees and implemented mentoring program to promote positive feedback and engagement * Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners buyers with confidenceAssistant manager ~ Business Partnerships Unacademy, Bangalore Jun 2021 - Jun 2023 '* Managing a team of 10 executives as a POD lead, and directly reporting to the Co-Founder about the team performance and other important metrics ‘* Hands-on experience with a SAAS-based product called Graphy, launching websites and building applications )Android/10S) for partners (creators, celebrity educators etc.) ‘© Performing thorough market research to understand the potential of the product ‘* From identifying the right partner to developing detailed financial proposals & legal formalities to get them ‘onboard * Coordinating with the operations team to do a successful website launch, as well as giving projections for yearly CMV * Analyzing market conditions and collaborating with cream layer of creators in order to promote the concept of the creators’ economy ‘© Organizing events for Partners’ meet for better networking and rapport building Team Lead - Business Development Unacademy, Bangalore Mar 2022 - May 2022 * Established daily workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of personnel activities * Trained teammates for regulatory compliance requirements to promote performance. ‘+ Mentored and guided teammates, ensuring all were trained in product knowledge and capable of performing assigned duties. ‘+ Managed CRM database like, LeadSquared and Tableau for report generation and analyzing revenue and performance trends of teammates. ‘© Tracked business revenue and costs. '* Strategizing on how to generate more revenue and giving targets to the team. ‘* Analyzing market conditions and strategizing with the leadership the best possible solution for growth, Senior Executive - Business Development Unacademy, Bangalore May 2020 - May 2022 # 5ocGenerated a revenue of more than 1Cr * Dealing with people of varied mindset * Consistently exceeded 300 cold follow-ups calls weekly, earning recognition as one of the top 25% performer amongst the entire sales force * ‘Preparing weekly reports, analyzing customer concerns, problems and resolutions ‘* "Maintaining complete knowledge on all services, procedures, and marketing promotions ‘© oPresenting product solutions virtually Imparting buddy training to new and existing colleagues ‘* coStrategizing with the Manager and Associate Director of sales on how to improve sales techniques and quality of our pitching * Prospecting for new business with timely follow-up on all qualified leads and effectively managing a high volume of inbound and outbound customer calls Client Relationship Manager Event Chapters, Bangalore Sep 2019 - May 2020 ‘Added new clients on-board, Provided branding solutions to the clients for their brand promotions. ‘Gave the company a projected revenue of more than 20 lakhs. ‘Analyzing and providing inputs for revenue generation policy making and strategic planning to acquire the market, also implementing it at ground level Providing clients pre and post services in compliance to the company norms, Lead a team of 6 members and planning their work schedule. Directly reporting to the CEO for any major decisions and provided assistance in different projects. Prepared proposals for the clients and closing the deal. Prepared estimations with the help of the production department and finance department. Identified key staff in client companies to cultivate profitable relationships Implemented upselling and ‘cross~selling methods for better profits Internship Student Team 360, Jaipur Mar 2019 - Aug 2019 * Worked on 6 projects in this tenure* Managed all the events and coordinated well with the senior managers. * "Developed Negotiation skills to deal with vendors. Created Event concepts-designs, coordination with seniors for marketing and promotional activities of the clients. © "Analyzed client requirements and produced deliverables. * “Learned to prepare costing for clients as well as the company also kept in mind the profit PROJECTS Umeed - A drop of Hope, NGO, New Delhi Intern May 2017 - Jun 2017 ‘* Worked with the NGO for 1 month duration Organized visits to slums and teaching students * "Developed interest amongst people to get educated © Learned basics of marketing, finance and sponsorships ‘+ Worked on various government schemes such as Ujjwala Yojna, zero balance account scheme etc © Created awareness amongst the people for education Pre-wedding of Isha Ambani Interne May 2018 * Played a key role in the management and also a huge project (in cores) in Jodhpur as a key management personnel. EDUCATION MBA: Marketing Liverpool John Moores University - England, UK Apr 2021 - Apr 2023 Post Graduate Program (PGP): Market Research IMT - Ghaziabad, UP. Jan 2021 - Jan 2022 Post Graduate Diploma: Event Management & PR National Academy of Event Management - Jaipur Jan 2018 - Jan 2019 B.com University of Delhi Aditi Mahavidyalaya Apr 2015- Apr 2018 LANGUAGES English Hindi AWARDS. Student of the year Aditi Mahavidyalaya, University of Delhi 2018 Student of the year National Academy of Event Management - Jaipur 2017-07-14 Master Blaster Award Unacademy, 2020 Highest Revenue — Category - Neet PG Unacademy, 2021Highest Revenue — Category - UPSC CSE Unacademy, 2022