Nostalgia defined as better sweet and fundamentally social emotion that is elicited by remembering

or re experiencing media content

Euphemism use to prevent the speaker as well as the listener and /or third person from losing face .

Hypodermic model .the hypodermic model belives that the media can have a direct and Immediate
effect on the audience

It is a model that sees the audience as a homogeneous

Gratification model is a user centered approach that focuses on how people use media for their own
personal uses and gratification

Association is a technology and sales services company didicated to generating advertising revenue
on behalf of associations

Charisma the quality of being able to attract charm and influence those around you .

Haminem appealing to feelings or prejudices rather than intellect

Group dynamic the social process by which people interact and behave in a group environment

Scapegoating the scapegoating in media coverage is a very promising narrative because three
differents aspects of new factors help to tell the story of the black sheep by incorporating sacrificial
marks tend to be personalized in media coverge that somehow fosters negativity