Renelyn P.

Lim
BSBA-MM 1

Answer the following questions given:

1. Explain the importance of commitments to building customer relationships.

In order to enhance sales, lower customer attrition, provide valuable marketing, and increase employee
morale, it is important to build strong customer relationships. A business's long-term success depends
on creating a working connection with its clients. In addition to making customers feel more comfortable
and connected with a company, having a strong connection built on trust and communication can
increase client retention and your rate of repeat customers.

2. Who are customer contact employees? Why are they critical to an organization?
Customer contact employees are the face of the firm for the customer, and interaction between the two is
part of the service and is therefore likely to affect customer satisfaction and hence repeat business and firm
reputation.
Customer service is a crucial component of business operations that can affect your bottom line and how
the public perceives your organization. It is more than just being polite to your clients. In recent months, a
number of well-known corporations have made headlines due to their subpar customer service practices.
The good news is that putting a customer service improvement plan into action will keep your com pany at
the top.