Feature a product/service that addresses a specific market need.

1.Brand Identity : Establish a distinctive brand name with striking brand logo.

2.Vision- Highlight the brand's values and missions.

3.Company Structure:

Present an organizational chart showcasing the team members and their respective roles and
designations.

4.Roadblocks & Solutions:

Clearly state the key problems in the market with relevant data and statistics. Address pain points of
customer.

-Solution overview:

👉Introduce product/ service as the solution to the identified problem.

👉Highlight the key features and benefits it offers to customers.

5.Product / Service Description & Specifications:

Comprehensive description of product/service that should include:-

-->Uniqueness or Innovation

-->Sustainability

-->Customer focus

In case of product

: display 3D model/sample

: shelf life

: maintenance instructions

In case of Service

:interface of the app/website

: Other Technical Details

6.Market Analysis :-

👉Target Customer Analysis:

Identify the target customers by gender, age, income group.

👉Geographical Scope Analysis :

Identify Local, National, or Global Market for start up.

👉Competitive Advantage : Assess the startup's USP(Unique Selling Proposition) and competitive
advantage over existing players in the market.

7.Financial Projections:

👉Funding Channel - Describe how Money from funding channels (like bank loans, venture capital firms,
angel investors, or crowdfunding platforms) will be utilised.

👉Cost Structure: Outline the major cost components, including

the variable cost ( like production costs, marketing expenses, loan payments, monthly insurance,
rent/lease payments, salaries, bills etc.) and fixed costs(like launching cost, inventory cost, equipment
cost etc.) associated with running the business.

👉Profit and Loss (P&L) Statement: Present gross profit margin, operating expenses, and net profit
margin.

👉Cash /flow statement:

👉Customer Acquisition Cost (CAC):

Calculate the cost incurred by a business to acquire a new customer.It is aimed at attracting and
converting potential customers into paying customers.
👉Break-Even Analysis:

Conduct a break-even analysis to determine the point at which business neither makes a profit nor
incurs a loss, after starting.

👉Return on Investment (ROI) :Calculate ROI to shows how much profit or gain an investment generates
relative to its initial cost.

8.Marketing Strategies

Present your marketing strategies, including digital marketing initiatives, social media campaigns, and
explore distributor channels to maximize market reach.

9.Selling Platforms:

Determine the selling platforms for distribution, including online channels, offline retail, or a
combination of both.

11.Risk Analysis:

Identify and evaluate potential risks and challenges that the startup may face, such as regulatory
hurdles, competition, or market saturation.

12.Customer Feedback (User Testimonials)