CHAPTER 1

Project Background and History

1.0 INTRODUCTION

This chapter presents the project of the food business about various types of ube, the goal of this
business is to exceed the customer expectations and products to be sold. All necessary factors must be
taken into (the business) consideration before you can start your own business.

NAME ADDRESS

Mark Rodney Tan Brgy.Rizal, Makati City

John Christian Batin Brgy.South Cembo, Makati City

Rafael Natividad Brgy.Guadalupe Nuevo, Makati City

Angelo Rivera Brgy.West Rembo, Makati City

Axel Jersey Tagra Brgy.Rizal, Makati City

Steve Cuzzamu Brgy.Rizal, Makati City

Freddie Fernandez Brgy.Guadalupe Viejo, Makati City

Oliver Cueta Brgy.Guadalupe Nuevo, Makati City

1.1 PROFILE OF THE BUSINESS

The Plan of having the name UBE HUB was made on March 28, 2023 this business was made for Filipinos
the location of our business is located in BRGY. RIZAL, MAKATI CITY we've been searching the best food
for Filipinos and we found out that the Filipinos loves UBE COMPANY MISSION AND VISION The Mission
Statement of UBE HUB is To provide continued customer

satisfaction by maintaining value driven and positive work attitude employees, and become the leading
furniture maker, supplier in the market today" The Vision Statement is "Acknowledge that the service
excellence concept must be a key part of the very structure and operation of the

organization. Understands that people and systems in the organization must be constantly tuned to
customer needs and to management's evolving concept of service excellence." and "to be a leading
organization to provide training, knowledge and service all over the world in the environmental
sanitation industry"
1.2 BUSINESS LOCATION

Our Stall ( Ube Hub’s ) is settled in Maya St., Adarna Corner, Barangay Rizal , Makati City.This stall is
located near Vladdy's Soft Drinks, this position is good for our stall because this location is expected to
be one of the main roads in barangay rizal and to be the only one who sells variety Ube, There will be no
other competitors since there are no other who sells ube but us and our Ube has different variety.
1.3 COMPANY MISSION AND VISION

Mission:

To make a convenient and affordable ube hub for our customers to try and buy it. We'll do our
very best to pursue their demands, needs, and wants all in one together molded in our product.

Vision:

To provide them the best food that they could afford but with high quality. Ube hub is the best
for dessert. We would sell it for them at an affordable price so that everyone can buy it and they
will be able to try our awesome product.

1.4 COMPANY LOGO AND SLOGAN

"THE MORE YOU EAT, THE HUNGGRIER YOU GET!"

1.5 UNIQUE SELLING PROPOSITION

Our unique selling proposition is that we have different styles of cooking our product. It has a taste that
cannot be found anywhere else, only in UBE HUB.

Ube Turon is a unique and delicious dessert that blends the sweet and savory flavors of Purple
Yam (Ube) and Crispy Spring Roll Pastry (Turon). It's a healthier and more indulgent
alternative to traditional snacks and desserts, offering a satisfying and guilt-free treat that
satisfies your cravings without compromising your health goals.

Some potential benefits to highlight in your marketing messaging could include:

- Delicious and Unique Flavor: Ube Turon offers a delicious and unique flavor profile that
combines the sweetness of ube with the crispy and savory texture of turon. It's a snack that's
sure to delight your taste buds and leave you craving for more.

- Healthier Snacking: Ube Turon is made with natural and wholesome ingredients, making it a
healthier alternative to other snacks and desserts that are high in sugar, salt, and unhealthy
fats. It's a snack that you can enjoy without feeling guilty about indulging in your cravings.

- Gluten-Free and Vegan-Friendly: Our Ube Turon is made with gluten-free and vegan-friendly
ingredients, making it a snack that's suitable for individuals with dietary restrictions or
preferences.

- Handmade and Locally Sourced: Our Ube Turon is handmade with care using locally
sourced ingredients, ensuring that you're getting a high-quality product that supports local
farmers and businesses.
1.6 PRODUCT

1.7 SHORT-TERM AND LONG-TERM GOALS

Our UBE-HUB short-term objectives for the first year

of operations are:

1.Organize Business Expenses

2.Research Various Market Opportunities

3.Develop new products or services to meet changing market demands and remain competitive in the
short term.

Our company aims to target the following long-term objectives:

1.Achieve steady and sustainable growth by expanding your customer base and increasing your revenue
streams.

2.Build a strong online presence to reach a wider audience and improve customer engagement.

3. Foster a positive company culture to attract and retain talented employees.

1.9 Economic and Industrial Policies Supporting the Project

Tax Incentives: Governments can offer tax incentives for small businesses, such as tax breaks for
investments in equipment, research and development, or new hiring.

Access to Finance: Governments can provide access to finance through loan programs and grants to
help small businesses start and grow.

Regulations: Regulations can be designed to provide small businesses with a competitive advantage
over larger businesses. For example, regulations can require that a certain percentage of government
contracts be awarded to small businesses.

Infrastructure Support: Governments can invest in infrastructure, such as roads, bridges, and high-
speed internet, which can help small businesses to operate more efficiently.

Training and Development: Governments can provide training and development programs to help small
businesses improve their skills and knowledge, such as digital marketing or financial management.

Industry-Specific Policies: Governments can design policies that are specific to the industry in which the
small business operates, such as support for renewable energy or policies that encourage the growth of
local food systems.

Overall, policies that support small businesses can help to create a more diverse and dynamic economy,
promote job creation, and support innovation and entrepreneurship
TARGET MARKET

Customer Satisfaction has always been the store's mission by catering mass and

diversified people.

Customers are likely to be:

1. Age: Kids (5-12 yrs. old) Young Adults (16-25 yrs. old), and Adults (26 yrs. old and above)

2. Ube hub is a fried Filipino spring roll, filled with a mixture of .... (Lumpia wrapper,Cheese,Ube and Ube
sauce) and coated with sweet caramel, suited for daily occasions as snacks, gatherings, and pasalubong.
thus making the age bracket open to all ages and ensure healthy eating in the bustle of a fast-paced
lifestyle.

3. due to its affordability and applicability on all ages.

4. Income: Lower income class, Middle class and above.

5. Due to its convenience in budget, it is primarily for lower, middle, and even higher income classes
who can afford it.

Demographics Target Market (Primary)

Age 5 yrs. old and Above
Gender Male and Female
Income Low Income, Middle Income and High Income
Geographic Location Brgy. Rizal, Makati City
Employment Status Business-owner, Self-Employed, Unemployed,
Employed, Retired
Marital Status All Status

Chapter 2

MANAGEMENT FEASIBILITY
INTRODUCTION
 This chapter describes the form of business organization that is best suited for the proposed
business, the organizational structure, the number of personnel needed, their qualifications, their
compensation and the projected time table the project is implemented.

Legal Structure of the Business

NAME Corporate Position

Mark Rodney Tan Owner

Steve Carl Cuzzamu Store Manager

John Christian Batin Accountant Officer

Angelo Rivera Cook

Freddie Fernandez Cook

John Oliver Cueta Sales / Front End

Axel Jersey Tagra Marketing Officer

Rafael Natividad Procurement Officer

Organization Chart
Job Descriptions, Duties and Responsibilities

Owner
•Own the business, company, or organization. They are responsible for building the business.
They create business plans and the general vision and mission of the company, set goals, work
on these goals, and ensure that the business keeps running.

Responsibilities:

● Creating a business plan and strategy

 ● Keeping track of finances and accounting
● Handling legal and compliance responsibilities
● Managing marketing and sales
● Ensuring outstanding customer service
● Overseeing the team
● Training your team
● Planning new initiatives
Skills and Qualifications:

● Bachelor's/College Degree in Business Administration or any related field

● Good Negotiation Skill
● Great Leadership Skills and Team Building Skills
● Strategic Planning
● Be able to connect with others in their industry and beyond. This can help you
learn from others

Store manager
Chiefly responsible for handling and overseeing overall store operations in terms of sales
performance, customer service, and employee management in order to foster member-
customer loyalty, expand brand presence, and maintain the function of the store.

Responsibilities:

● Manage daily operations to ensure that sales goals are met

● Guarantee customer satisfaction in attending to their needs and concerns and makes
sure that these are properly addressed
● Maintain orderly and presentable appearance of the store
● Ensure adherence to health and safety regulations
● Assign duties to relevant employees and direct subordinates in their day-to-day tasks
● Support store activities and other special events.

Skills and Qualifications:

 ● Bachelor's/College Degree in any field
● At least 1 year of working experience in the same position or function is required
● Highly analytical, strong customer service and leadership skills
● Excellent interpersonal, written, and oral communication skills
● Responsible for planning, organizing, directing and controlling the area of operation and
that service is carried out in accordance with prescribed standard and policies.

Qualification:

● Male/Female aged over 23 yrs. old 

● Minimum of Bachelor’s Degree 
● Eager to learn new things
● Having discretion judgment and useful creative thinking 
● Able to plan the marketing and adjustable to work with others 
● Having systemic action plan 
● Having maturity, wisdom, and resourcefulness
● Having good attitude towards work and high leadership 
● Able to work without needing closed supervision
● Adjustable to work with others 
● Experienced in shop manager/assistant shop manager of coffee/beverage shops is
preferred

Accountant Officer
An Accounting Officer handles the financial record keeping of an organisation. Accounting
Officers prepare invoices, record payments, and manage the expenses of the organisation.

Responsibilities:

● Maintaining and reviewing financial records.

● Ensuring compliance with accounting and tax laws.
● Preparing budgets regularly.
● Monitoring expenditure and profits and providing reports.
● Evaluating internal management systems, procedures, and risks in order to provide
recommendations.
● Managing business accounts and preparing financial statements.
Skills and Qualification:

● A degree in accounting or similar.

● Previous working experience as an Accounting Officer.
● Knowledge and competency in accounting principles.
● Proficiency in management systems.
● Administration skills.
● Sound interpersonal skills.
● Proficiency in MS Excel and other accounting software.

Sales / Front - End

Taking orders in-person and over the phone. Cashier duties - sales & returns.

Responsibilities:

● Maintaining tidy store appearance; cleaning; bussing tables

● Taking orders in-person and over the phone
● Cashier duties - sales & returns
● Carrying deli orders and cakes
● Maintaining and filling trays, display cases and ingredient bins
● Stocking and merchandising
● Loss prevention

Skills and Qualification:

● Ability to read, write, and communicate in English; legible handwriting; basic math skills
● Ability to lift 35 lbs; be on your feet for 6-8 hours a day; bend down and reach up
● Positive, energetic, personable, professional
● Excellent work ethic and teamwork concepts
 ● Must be at least 18 yrs. old

Cook
A Cook plans, prepares, and cooks food items to ensure the highest quality service and
experience for customers. They help keep the kitchen organized and running efficiently. They
ensure proper food handling, sanitation and following food storage procedures.

Responsibilities:

● Setting up workstations with all needed ingredients and cooking equipment

● Preparing ingredients to use in cooking (chopping and peeling vegetables, cutting meat
etc.)
● Cooking food in various utensils
● Check food while cooking to stir or turn
● Ensure great presentation by dressing dishes before they are served
● Keep a sanitized and orderly environment in the kitchen
● Ensure all food and other items are stored properly
● Check quality of ingredients
● Monitor stock and place orders when there are shortages

Skills and Qualification:

● Proven experience as cook

● Experience in using cutting tools, cookware and bakeware
● Knowledge of various cooking procedures and methods
● Ability to follow all sanitation procedures
● Ability to work in a team
● Very good communication skills
● Excellent physical condition and stamina
● High school diploma or equivalent; Diploma from a culinary school will be an advantage

Procurement Officer
The procurement officer's responsibilities include supervising staff, maintaining positive
supplier relations, evaluating supply options, approving purchases, and maintaining accurate
records.

Responsibilities:

● Overseeing and supervising employees and all activities of the purchasing department.
● Preparing plans for the purchase of equipment, services, and supplies.
● Following and enforcing the company's procurement policies and procedures.
● Reviewing, comparing, analyzing, and approving products and services to be purchased.
● Managing inventories and maintaining accurate purchase and pricing records.
● Maintaining and updating supplier information such as qualifications, delivery times,
product ranges, etc.
● Maintaining good supplier relations and negotiating contracts.
● Researching and evaluating prospective suppliers.
● Preparing budgets, cost analyses, and reports.

Skills and Qualification:

● High school diploma/GED.

● Degree in accounting, business management or a similar field preferred.
● 2+ years of experience as a procurement officer or in a similar position.
● Proficiency in Microsoft Office and purchasing software.
● Strong communication and negotiation skills.
● Good analytical and strategic thinking skills.
● Supervisory and management experience.

Marketing Officer
Oversees the marketing department and provides direction and feedback on major projects.
Makes key decisions regarding product distribution, budgeting, branding, and sales.
Responsibilities:

● Acts as the highest-ranking employee in the marketing department

● Assists in the interviewing, hiring, and training of key marketing staff members,
including marketing managers and consultants
● Research and analyzes market trends, competitor offerings, demographics, and other
information that affects marketing strategies
● Uses research findings and analysis to provide direction to marketing managers
regarding upcoming marketing projects, new products or services, and overall strategy
● Identifies areas for improvement in product offerings, sales tactics, marketing strategy,
and promotional activities
● Approves all marketing campaigns and plans before they are implemented
● Weighs in on important decisions involving product advertising, packaging, media
channels, and branding
● Maintains the department’s budget and ensures all marketing activities are cost-
effective
● Works with other company officers to establish budgets and marketing objectives
● Monitors marketing and sales performance and adjusts strategies as needed
● Adheres to and implements all company policies and procedures

Skills and Qualification:

● Bachelor's degree in marketing, communications or related.

● Proven work experience in marketing.
● Excellent interpersonal skills.
● Solid knowledge of market research techniques.
● Thorough knowledge of social media and web analytics.
● Solid understanding of research techniques.