INNOVATION AND

CORPORATE
ENTREPRENEURSHIP
Imperatives to drive competitive advantage
Today’s unpredictable, dynamic, and turbulent
environment, with its complexities, presents
exciting, newer avenues, for innovation and
entrepreneurship within corporate setups.

Organisations looking to re-energise their

business models and achieve excellence, call
for diverse skills and a shift from a mindset of
employee to that of an entrepreneur, while
adopting an approach beyond the traditional
playbook of management.

While we operate in a challenging business

context, organisations are faced with
rapid technological changes leading
to constant churn in products, players,
and business models along with ever-
changing industry dynamics. Innovation, has,
therefore, become the primordial driver of
business competitiveness, today. Key Takeaways
To achieve this, it is imperative for
• Equip yourself with information and tools
organisations to foster a culture of corporate
to demystify the “science” of managing
entrepreneurship or intrapreneurship. Whether
innovation
pursued internally or through strategic
investments in other companies, running a • Learn to act as catalysts for your
successful innovation or venturing initiative organisation to create and capture value
within an organisation is a complex task, and from innovation and intrapreneurship
often sees limited success.
• Deep dive into the latest technological
The Innovation and Corporate Entrepreneurship breakthroughs and learn to anticipate
programme helps executives identify and disruption
mobilise intrinsic and extrinsic strengths,
harness digital capabilities and drive • Develop the ability to make strong cases
change management seamlessly creating for disruptive innovation and
differentiation and competitive advantage. intrapreneurship

The Innovation and Corporate Entrepreneurship • Learn to prioritise and organise innovation
programme has been specially curated projects
for enterprising senior executives who are
• Leverage corporate entrepreneurial
chartered with achieving strategic and
opportunities to design new business
disruptive growth for their organisations and
models
are looking to pivot their organisations on an
accelerated growth trajectory.
• Build and lead a creative and innovation-
focused organisational culture

Apply Now
What Will You Learn
Through faculty presentations, group
discussions, and industry speaker sessions,
you will be able to learn new ways to
nurture and manage innovation. You
will also familiarise yourself with new
disruptive technologies and how they lead
to disruption and newer business models.
You will also prepare yourself to embrace
growth mindsets and change management
practices that help create a culture of
innovation in your organisation.

Some key topics include:

• Making a case for innovation

• Organising and managing innovation portfolios

• Managing internal competition

• Exploring the diverse context and types of innovation

and corporate entrepreneurship

• Building a new business model

• Harnessing the power of the value network and

extended ecosystem

• Exploring transformative practices for enabling

leadership for innovation

• Driving mindset and cultural change

• Enabling innovation through high-performing teams

• Learning how to get buy-in from global leaders

 WHO
SHOULD
ATTEND?
This programme is best
suited for senior executives
who are responsible for
driving innovation within their
companies. This includes the
innovation/strategy groups
as well as the corporate
venturing arm.
The participant profiles
include:
• CXOs and business owners
• R&D, Technology, and Business
Development Leaders
• Strategic Business Unit (SBU) Leaders
• Strategy/Innovation Group Heads
• Intrapreneurs and entrepreneurs who need
“big ideas” to create new markets and
growth opportunities
PROGRAMME CURRICULUM

The programme has three modules which include faculty lectures, group
discussions, case studies, and an industry speaker session, scheduled
across three days.

MODULE 1 - Market Supply-Side

Professor Anand Nandkumar

Learn how to organise innovation and manage innovation portfolios and build on the idea that
organisations face several competing risks of creative destruction. Develop an understanding of
how the process of innovation organised within a firm is crucial to thwarting creative destruction​.

Making a case for innovation

• Understanding the different risks of not pursuing innovation

• Creative destruction

• How creative destruction happens at the level of a firm

Innovation portfolios and metrics for innovation

• Organising innovation as portfolios

• How to manage and nurture innovation portfolios

• Metrics to manage innovation portfolios

Managing innovation
• Managing today and tomorrow together - ambidextrous
organisations

• Microstructural view of innovation – achieving coordination

between teams

• Managing internal competition

MODULE 2 - Market Demand Side
Professor Prakash Bagri

Develop an overall understanding of today’s changing paradigm and its consequent implications.
Understand the role of digital and emerging technologies with multiple other sources of innovation,
and how they lead to disruption and newer business models.

Familiarise yourself with the unique characteristics of the innovation environment and the need to
look at various mindsets, actions, and decision-making skills from a holistic perspective. Maintain a
toolkit to ensure market advantage and business success in this milieu.

New Technologies and Disruption

• Exploring the diverse context and types of innovation

• Mapping the nature of innovation possibilities to one's

industry and business context

• Understanding how new and disruptive technologies emerge

Technology Commercialisation
• Managing technology evolution path towards
commercialisation

• Product development, building the minimum viable product

• Market development, crossing the chasm

Business Model Innovation

• Building a new business model, stage-by-stage

• Enable the power of digital technologies and drive digital

transformation

• How to harness the power of the value network and extended

ecosystem

MODULE 3 - Corporate Innovation - A Catalyst Towards

the Digital Enterprise
Professor Prakash Bagri
MODULE 4 - Leadership & Change Management
Professor Ram Nidumolu

Understand the leadership competencies required for driving innovation and corporate
entrepreneurship. Gain an in-depth understanding of how growth mindsets and
change management practices can create a culture of innovation in the company.

Leadership Competencies for Innovation & Corporates

Entrepreneurship

• Understand the leadership challenges posed by today’s world of disruption

• Identify the leadership competencies for viewing these challenges as opportunities

• Understand the real leadership journey for enabling leadership for innovation

• Learn transformative practices to pursue innovation and corporate entrepreneurship

Creating an Innovative Culture through a Growth Mindset

• What is meant by a learning-oriented growth mindset?

• How a growth mindset enables innovation and ownership

• How to drive mindset and cultural change through change management

• Lessons from Microsoft under the leadership of Satya Nadella

Team Leadership for Driving Innovation Inside the Company

• How to enable innovative products through high performing teams

• Getting buy-in from global leaders for new product development

• How to tailor products for growth markets

• How to get team members to excel in product design and improvement

MODULE 5 - Business Model Innovation
K. Ganesh

Comparative Overview of Various Business Models - Traditional

and New-Age
• Explore real-world examples of businesses that have experienced disruption
through business model changes

• Understand the main drivers and levers behind the development of new business
models

• Manufacturer-Distributor-Retailer Business Model

• Subscription Business Model

• Advertising Business Model

• Platform-Aggregator-Marketplace Business Model

• On-Demand Business Model

• Direct-to-Consumer Business Model

• Creator Economy Business Model

Key Focus: Understanding how companies can innovate their business models to
stay competitive and adapt to changing market conditions.

The Platform Business Revolution

• Examination of the traditional Pipeline Business Model compared to the new-

age Platform Business Model

• Understanding the key features and growth drivers for both Pipeline and
Platform Models

• Discussing strategic choices between Pipeline and Platform Business Models

• Exploring ways to incorporate platform best practices into existing businesses

• Develop a framework for evaluating the feasibility and potential impact of new
business models

• Engage in interactive discussions and exercises to reinforce understanding and

application
THE ISB ADVANTAGE

Today, leaders and organisations must continually

reinvent themselves to navigate complex disruptive
environments and create and renew their competitive
advantage over time.
ISB Executive Education empowers executives with
the skills, mindsets and vibrant networks required to
manage and lead in this new world and achieve their
distinctive personal and professional goals.

Transformational Learning Experience

ISB Executive Education programmes are replete with
distinctive teaching methodologies and an intense
and challenging learning environment that pushes
participants’ learning horizons beyond their pre-existing
beliefs. Through lectures from distinguished faculty,
local and global case studies, business simulations, and
group discussions with extraordinary peers from a broad
range of industries, regions, and functions, you will be
equipped with the strategies, tools and insights required
to transform your thinking and achieve ambitious
business objectives. You will return to your organisation,
fully ready to apply what you have learned. You will also
take with you a rich network of relationships that will
enrich your personal and professional lives long after
you complete the programme.

Globally Renowned Faculty

ISB faculty includes leading academics with strong
domain expertise that draws on extensive research,
real-world engagements, and rich teaching experience
in top global business schools. The faculty also includes
accomplished industry practitioners, who have been
at the helm of global businesses. These experts will
challenge your existing way of thinking, broaden your
horizons to include new perspectives on complex
problems and their solutions, and empower you to effect
innovative ideas and change in your organisations.
Deep Expertise in Emerging Markets
Emerging economies in the East and South are slated to
grow twice as fast as the more established, advanced
economies in North America, Western Europe, and
Japan. Asia is at the centre of this growth story, with
India and China poised to contribute 50% of global
economic output by 2050. Immense opportunities
await companies who can navigate the unique and
formidable challenges of these markets. Unlike most
leading global business schools, ISB has developed
rigorous intellectual capital and a vast number of
case studies that explore critical challenges facing
organisations and leaders in these markets. Further,
embeddedness in a rich ecosystem of business,
government and think tanks allow ISB to deliver
practical knowledge and craft holistic learning
experiences to both local and global companies looking
to compete and succeed in emerging markets.

Research-backed Thought Leadership

ISB is ranked #1 amongst all business schools in India for
research. At our research centres and institutes, faculty
collaborate with top minds in industry and government
to develop groundbreaking thought leadership.
Participants and their learning journeys will benefit from
this rich expertise and its applications in the classroom
through novel instructional content and assessments,
extensive coaching, and a diverse selection of cases
studies.

Future-ready Perspectives
ISB Executive Education programmes speak to the new
and continually evolving realities of modern work and
businesses, including heightened connectivity, lower
barriers to entry and scale, unprecedented automation,
and shifting demographics. Our learning interventions
will help you discover organisational “unlocks” and
create future-ready companies that are aware, nimble,
and continually learning and innovating to thrive in the
next normal.

This programme is On-Campus.

Experience learning in state-of-the-art
classrooms and campus facilities designed to
create an environment conducive to sparking
self-reflection, innovation, and collaboration.
PROGRAMME FACULTY
ISB Executive Education programmes are conceptualised and taught by
globally renowned faculty who are leading academicians, researchers, and
accomplished industry practitioners. Through their advanced research and
industry consulting experience, you will learn real-world skills that will help
you solve complex business challenges in your organisation.

Anand Nandkumar
Associate Professor, Strategy
Executive Director - SRITNE

Prakash Bagri
Associate Professor (Practice),
Marketing
Associate Dean - Corporate
Engagement

Ram Nidumolu
Professor of Organisational
Behaviour (Practice)

K. Ganesh
Partner - Growthstory.in
Guest Lecturer
Indian School of Business
 ADMISSIONS

This programme does not have any

formal education requirements. However,
we admit candidates based on their Dates and Programme Fees
professional experience and organisational
Programme Dates:
responsibilities. We encourage you to apply
June 17-19, 2023
as early as possible to secure your seat in the
programme. Duration:
3 days
Programme Fees:
` 110,000 + taxes
Location:
Hyderabad

Apply Now

Executive Benefits
On completion of the programme, you will be awarded a
certificate from ISB Executive Education as a symbol of
upholding your commitment to lifelong learning and
upgrading your leadership expertise. You become a part
of the exclusive and vibrant ISB Executive Network
community of 50,000+ executives and entrepreneurs. The
programme also allows you to forge influential
connections, engage in thought-provoking dialogues,
and unleash endless possibilities for growth and impact.

The on-campus sessions are subject to evolving global situation.

Programme content, dates, schedule, fees, delivery platforms, and
faculty are subject to change. The programme fee includes food
and accommodation at the ISB campus or an equivalent facility
based on availability.
 How to apply Programme Advisors :

Advait Gudepu

l
Click below to apply to the programme. Mobile: +91 7075988327
For more information, Email: advait_gudepu@isb.edu
write to us at execed@isb.edu or
call us at Toll Free No. 1800-309-0410 Shobhit Jasrotia
Mobile: +91 8977912230
Apply Now Email: shobhit_jasrotia@isb.edu

Hyderabad Campus: Gachibowli, Hyderabad - 500 111.

Mohali Campus: Knowledge City, Sector 81, SAS Nagar, Mohali - 140 306.
execed.isb.edu | execed@isb.edu | Toll Free No. 1800-309-0410

Corporate Identity Number: U80100TG1997NPL036631

ISB Executive Education reserves the right to make changes

in the programme without prior notice.
Please check with marketing services for the final schedule.
TFP/ICE/BROC/240523

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