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Bid Presentation Guide
Bid Presentation Guide
can imagine what the five Boston 2024 Olympic bid presenters must have felt
on December 16, when they made their case to the United States Olympic
Committee board.
By now, you know the outcome. On Friday, January 9, the USOC announced
its choice of Boston as the lone U.S. city that could bid to host the 2024
Here's a summary of what they did right, supplemented by tips from other
presentation experts:
Boston Mayor Martin J. Walsh, one of the five presenters, compared the
The key is to practice frequently and deliberately, simulating the setting and
the choreographed conditions of the actual presentation. "If you really want
to sound great, write out your speech rather than taking chances winging it,"
suggests WordStream founder Larry Kim, whose Boston-based company has
yourself. "Listening to recordings of your past talks can clue you in to bad
habits you may be unaware of, as well as inspiring the age-old question: 'Is
Committee's sustainability initiatives
Put another way, the Boston quintet knew the pain points--and they made
talks about the type of presentation that the producer of a new pacemaker
"Step into the audience's shoes, and you'll most likely find that the three
things they care about most (in the example of the pacemaker) are ease of
use, patient satisfaction, and affordability," she says. In other words: Resist
the temptation to brag about high-tech specs, or the product's bells and
whistles.
presentation that they'll be sure to want to learn more about," she added.
Even when challenged on some important points, the Boston presenters were
ready with answers. For instance, at one point the USOC board asked Walsh
Now, the answer to this question--if you stick your finger in the Boston air--
happens to be, "not really." You can find plenty of articles in which
Bostonians hardly seem enthusiastic about the prospect of hosting the 2024
But Walsh's answer was canny. He told the USOC board that he thought "the
more people learned about the bid, the more they would support it." He might
be right.
and Boston 2024 chairman John Fish "left a favorable impression" on the
USOC board.
Of course, making sure your presentation contains passion is easier said than
done, especially when the requisite repeated rehearsals run the risk of making
Author and presentation expert Nancy Duarte, CEO of Duarte Design, the
visual. She's beautiful, and that helps. She's articulate. She's riveting. It's not
like she had to display a piece of data. It made it feel like you were sitting in
Whether Boston will actually wind up with the 2024 Olympics remains an
2017. Paris, Berlin, and Rome all have strong cases to make. But given its
capable hands.