Body Glove

Culminating Case Study Questions

Total: 60 points
Completion Deadline: May 7, 2022

Remember: While you may find information from others who prepared a Body Glove case study,
plagiarism is an academic offense, and an automatic failure for this exercise. It is strongly suggested
that you do your own work.

1. When we refer to culture, vision, and mission of a company (Chapters 1 & 2), how does Body
Glove’s heritage and philosophy contribute to its success? Utilize vocabulary and ideas found in
these chapters to respond to this question. (15 points)

2. Refer to the company’s official website at www.bodyglove.com. Utilizing the segmentation

bases you studied in Chapter 9 (segmentation and target marketing), describe how the brand
manager at Body Glove would describe the consumer target market for at least two of its
products. Use a minimum of two segmentation bases as subheadings when describing the
target markets. (15 points)

1# Name a Product _________________________

Demographics:

Geographics:

Psychographics:

Benefit:

2# Name a Product _________________________

Demographics:

Geographics:

Psychographics:

Benefit:
3. Referring to Chapter 9 and the perceptual map, create a map and designate where Body Glove
belongs as well as at least three of Body Glove’s competitors. You will need to do a little
research and find other companies that compete with Body Glove. You may want to Google to
find the companies with the most market share for Body Glove’s main products such as body
suits and boogie boards (15 points).

4. Using the criteria provided for you in Chapter 11 (brand management chapter), explain why
changing its brand name was a good decision. You must define and mention criteria provided
for you in this chapter (15 points).