Coffee - UK - 2022 - Databook

Consumer Data
Coffee - UK - 2022
View databook online: Coffee - UK - 2022
View methodology online: UK Reports report methodology
Research partner: Kantar Profiles/Mintel

Sample: 2,000 internet users aged 16+
Fieldwork: July 2022
Research partner: Kantar Profiles/Mintel

Sample: 2,000 internet users aged 16+
Fieldwork: September 2022
Consumer Research
Q1 Types of coffee used at home
Q1 Types of coffee used at home, by demographics
Q2 Types of coffee used at home (net)
Q2 Types of coffee used at home (net), by demographics
Q3 Usage of standard and decaffeinated coffee
Q3 Usage of standard and decaffeinated coffee, by demographics
Q4 Frequency of drinking coffee, by type
Q4 Frequency of drinking coffee, by type, by demographics
Q5 Frequency of drinking coffee, by type (net)
Q5 Frequency of drinking coffee, by type (net), by demographics
Q6 Purchasing of coffee
Q6 Purchasing of coffee, by demographics
Q7 Most appealing ways to save money on coffee at home
Q7 Most appealing ways to save money on coffee at home, by demographics
Q8 Behaviours related to coffee
Q8 Behaviours related to coffee, by demographics
Q9 Attitudes towards coffee
Q9 Attitudes towards coffee, by demographics
Q10 Types of coffee systems in the household
Q10 Types of coffee systems in the household, by demographics
Q11 Usage of brands in the coffee market
Q11 Usage of brands in the coffee market, by demographics
Q12 Usage of brands in the coffee market (net)
Q12 Usage of brands in the coffee market (net), by demographics
Q13 Frequency of drinking brands in the coffee market
Q13 Frequency of drinking brands in the coffee market, by demographics
Q14 Commitment to brands in the coffee market
Q14 Commitment to brands in the coffee market, by demographics
Q15 Commitment to brands in the coffee market (net)
Q15 Commitment to brands in the coffee market (net), by demographics
Q16 Perceptions of brand standout in the coffee market
Q16 Perceptions of brand standout in the coffee market, by demographics
Q17 Perceptions of brand standout in the coffee market (net)
Q17 Perceptions of brand standout in the coffee market (net), by demographics
Q18 Brand satisfaction in the coffee market
Q18 Brand satisfaction in the coffee market, by demographics
Q19 Brand satisfaction in the coffee market (net)
Q19 Brand satisfaction in the coffee market (net), by demographics
Q20 Brand recommendation in the coffee market
Q20 Brand recommendation in the coffee market, by demographics
Q21 Attitudes towards brands in the carbonated soft drinks market
Q21 Attitudes towards brands in the carbonated soft drinks market, by demographics
Q22 Brand personality - macro image of Nescafé Azera
Q22 Brand personality - macro image of Nescafé Azera, by demographics
Q23 Brand personality - macro image of Kenco
Q23 Brand personality - macro image of Kenco, by demographics
Q24 Brand personality - macro image of Taylors of Harrogate
Q24 Brand personality - macro image of Taylors of Harrogate, by demographics
Q25 Brand personality - macro image of Lavazza
Q25 Brand personality - macro image of Lavazza, by demographics
Q26 Brand personality - macro image of Nespresso
Q26 Brand personality - macro image of Nespresso, by demographics
Q27 Brand personality - macro image of L'Or
Q27 Brand personality - macro image of L'Or, by demographics
Q28 Brand personality - micro image of brands in the coffee market
Q28 Brand personality - micro image of brands in the coffee market, by demographics
Demographics By Demographics
Demographics by demographics
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© Mintel Group Ltd. All rights reserved.
Crosstabs
C1 Whether consumers are trying to cut down how much caffeine they consume, by whether consumers are concerned ab
C3 Opinions on whether a coffee mix that combined decaf coffee with standard coffee is appealing, by whether consumers
C4 Usage of standard and decaffeinated coffee, by whether consumers are trying to cut down on how much caffeine they
C5 Frequency of drinking instant/micro-ground instant/coffee mixes, by opinions on whether drinking coffee every day has
C6 Frequency of drinking ground coffee/coffee made using home-ground beans, by opinions on whether drinking coffee ev
C7 Frequency of drinking coffee pods, by opinions on whether drinking coffee every day has health benefits
C8 Whether consumers would like to see a wider choice of decaf coffee, by types of coffee used at home
C9 Whether consumers would be interested in using a coffee refill station for coffee beans/ground coffee at a supermarket
C10 Opinions on whether a coffee mix that combined decaf coffee with standard coffee is appealing, by types of coffee use
C11 Opinions on whether cold brew coffee tastes better than regular coffee, by types of coffee used at home
C12 Opinions on whether coffee mix that combined decaf coffee with standard coffee is appealing, by whether the taste of
C13 Whether consumers say the taste of decaf coffee puts them off, by whether they are concerned about the process of r
C14 Usage of standard and decaffeinated coffee, by opinions on whether a coffee mix that combined decaf coffee with sta
C15 Opinions on whether lower sugar/sugar-free versions of ready-to-drink coffee are appealing, by types of coffee used a
C3 Opinions on whether a coffee mix that combined decaf coffee with standard coffee is appealing, by whether consumers
C4 Usage of standard and decaffeinated coffee, by whether consumers are trying to cut down on how much caffeine they
C5 Frequency of drinking instant/micro-ground instant/coffee mixes, by opinions on whether drinking coffee every day has
C6 Frequency of drinking ground coffee/coffee made using home-ground beans, by opinions on whether drinking coffee ev
C7 Frequency of drinking coffee pods, by opinions on whether drinking coffee every day has health benefits
C8 Whether consumers would like to see a wider choice of decaf coffee, by types of coffee used at home
C9 Whether consumers would be interested in using a coffee refill station for coffee beans/ground coffee at a supermarket
C10 Opinions on whether a coffee mix that combined decaf coffee with standard coffee is appealing, by types of coffee use
C11 Opinions on whether cold brew coffee tastes better than regular coffee, by types of coffee used at home
C12 Opinions on whether coffee mix that combined decaf coffee with standard coffee is appealing, by whether the taste of
C13 Whether consumers say the taste of decaf coffee puts them off, by whether they are concerned about the process of r
C14 Usage of standard and decaffeinated coffee, by opinions on whether a coffee mix that combined decaf coffee with sta
C15 Opinions on whether lower sugar/sugar-free versions of ready-to-drink coffee are appealing, by types of coffee used a
ume, by whether consumers are concerned about the impact of caffeine on their sleep
ume, by whether consumers are concerned about the impact of caffeine on their emotional wellbeing
ard coffee is appealing, by whether consumers are trying to cut down on how much caffeine they consume
trying to cut down on how much caffeine they consume
ions on whether drinking coffee every day has health benefits
ans, by opinions on whether drinking coffee every day has health benefits
ee every day has health benefits
types of coffee used at home
r coffee beans/ground coffee at a supermarket, by types of coffee used at home
dard coffee is appealing, by types of coffee used at home
by types of coffee used at home
ard coffee is appealing, by whether the taste of decaf coffees puts respondents off them
ther they are concerned about the process of removing caffeine to make decaf coffee
coffee mix that combined decaf coffee with standard coffee is appealing
coffee are appealing, by types of coffee used at home
ume, by whether consumers are concerned about the impact of caffeine on their sleep
ume, by whether consumers are concerned about the impact of caffeine on their emotional wellbeing
ard coffee is appealing, by whether consumers are trying to cut down on how much caffeine they consume
trying to cut down on how much caffeine they consume
ions on whether drinking coffee every day has health benefits
ans, by opinions on whether drinking coffee every day has health benefits
ee every day has health benefits
types of coffee used at home
r coffee beans/ground coffee at a supermarket, by types of coffee used at home
dard coffee is appealing, by types of coffee used at home
by types of coffee used at home
ard coffee is appealing, by whether the taste of decaf coffees puts respondents off them
ther they are concerned about the process of removing caffeine to make decaf coffee
coffee mix that combined decaf coffee with standard coffee is appealing
coffee are appealing, by types of coffee used at home
Types of coffee used at home Back to Contents
"We would now like to ask you about drinking coffee at home. We are excluding coffee bought from coffee shops/cafes or
Base: 2,000 internet users aged 16+
All
Sample 2000
Instant coffee 57%
Ground coffee 26%
Coffee pods 20%
I have not drunk any coffee in the last

20%
month
Coffee mixes (eg latte mix) 19%
Ready-to-drink coffee (eg a chilled

15%
coffee in a can)
Coffee made using beans ground at
12%
home
Micro-ground instant coffee 8%
Other type of coffee 2%
Source: Kantar Profiles/Mintel

Back to Contents
Back to Contents
ght from coffee shops/cafes or vending machines. Which of the following have you drunk in the last month? Please select all that apply.
Please select all that apply."
Types of coffee used at home
Sample Instant coffee
All 2000 57%
Gender
Male 988 57%
Women 1001 58%
Something other than exclusively male 11* -
Age
16-24 278 38%
25-34 353 48%
35-44 332 53%
45-54 346 61%
55-64 317 64%
65+ 374 74%
Age
16-24 278 38%
25-44 685 51%
45-64 663 63%
65+ 374 74%
Age
16-34 631 44%

35-54 678 57%
55+ 691 70%
Age
16-44 963 47%
45+ 1037 67%
Age
16-19 115 35%
20-24 163 41%
25-34 353 48%
35-44 332 53%
45-54 346 61%
55-64 317 64%
65-74 234 77%
75+ 140 70%
Generation
Generation Z (25 and under) 302 40%
Millennials (26-41) 560 49%
Younger Millennials (26-32) 238 49%
Older Millennials (33-41) 322 48%
Generation X (42-57) 526 62%
Baby Boomers (58-76) 534 70%
Swing Generation/World War II (77+) 78* 71%
Gender and age

Male 16-24 139 36%
Male 25-44 342 52%
Male 45-64 327 63%
Male 65+ 180 72%
Female 16-24 131 39%
Female 25-44 341 49%
Female 45-64 335 62%
Female 65+ 194 77%
Gender other than male/female, any a 11* -
Gender and age
Male 16-34 318 44%
Male 35-54 332 59%
Male 55+ 338 67%
Female 16-34 305 43%
Women 35-54 343 56%
Women 55+ 353 72%
Region
Scotland 172 54%
North East 83* 63%
North West 226 59%
Yorkshire & Humberside 169 60%
East Midlands 150 58%

West Midlands 181 60%
East of England 190 61%
Inner & Greater London 276 55%
South East 280 56%
South West 175 55%
Wales 98* 54%
Region
Scotland 172 54%
North East/North West 309 60%
South East/East of England 470 58%
South West/Wales 273 55%
Area
City 651 55%
Large town 462 58%
Small town 575 55%
Village/rural location 312 64%
Employment
Full-time 933 56%
Part-time 362 57%

Not working 705 59%
Not working and lifestage
Not working - full-time student 86* 30%
Not working - stay-at-home parent 54* -
Not working - retired 416 71%
Not working - other reason 150 47%
Employment
Permanent contract 1038 58%
Temporary contract 91* 43%
Flexible/zero-hours contract 54* -
Self-employed with my own business 83* 58%
Self-employed working for another comp 29* -
Currently working
...mainly/entirely at home 310 48%
...at a mix of at home and out of home 286 60%
...mainly/entirely at an out of home loca 667 59%
None of these 32* -
Socio-economic group
A 80* 61%
B 440 60%
C1 580 61%
C2 420 61%
D 144 46%
E 336 47%
AB 520 60%
C1C2 1000 61%
DE 480 47%
ABC1 1100 61%
C2DE 900 53%
Household income
Under £9,500 116 47%
£9,500 - £15,499 207 58%
£15,500 - £24,999 380 57%
£25,000 - £49,999 732 62%
£50,000 - £74,999 270 59%
£75,000 or over 128 48%
Prefer not to say 97* 61%
Don't know 70* -
Household income
Under £15,500 323 54%
£15,500 - £24,999 380 57%
£25,000 - £49,999 732 62%
£50,000 or over 398 56%
Prefer not to say/Don't know 167 49%

Financial situation
Healthy - I have money left at the end 553 59%
OK - I get by, but there's not a lot left 921 57%
Tight - I'm making ends meet, but only 368 55%
Struggling - I'm in danger of falling be 127 60%
In trouble - I've missed loan repayment 31* -
Housing situation
Own outright 683 66%
Own with a mortgage 478 57%
Social housing 275 56%
Privately rented 316 55%
Live in parents'/family member's home 228 37%
Other 20* -
Any children
Yes - aged 18 and under 589 56%
Yes - aged over 18 639 69%
No 851 50%
Children in household
Aged 4 and under 176 48%
Aged 5-11 253 53%
Aged 12-15 161 61%
Aged 16-18 93* 67%
Aged 19-24 109 61%
Aged 25+ 73* -

Resident parent of children aged under 16
Resident mothers of children aged und 264 55%
Resident fathers of children aged unde 203 55%
Resident parent of children aged 18 and under
Resident mothers of children aged 18 289 54%
Resident fathers of children aged 18 227 57%
Lifestage
Under 35s living with parents/family 183 32%
Single-person household 397 61%
Single-parent family 93* 63%
Dual-parent family 504 58%
Couples without children of any age 301 51%
Empty nesters 407 72%
Other 240 56%
Lifestage by age
Single-person household aged under 123 51%
Single-parent family (parent aged unde 45* -
Dual-parent family (parent aged under 310 51%
Couples aged under 45 without childre 153 42%
Single-person household aged 45 or o 274 66%
Single-parent family (parent aged 45 o 48* -
Dual-parent family (parent aged 45 or 194 69%
Couples aged 45 or over without child 148 61%

Other 705 57%
Dual-parent family by household income
Dual-parent family - income under £25 107 54%
Dual-parent family - income of £25,000 376 58%
Dual-parent family - income rather not 21* -
Single person household by household income
Single-person household - income und 243 60%
Single-person household - income of £ 130 62%
Single-person household - rather not s 24* -
Couples without children by household income
Couples without children - income und 85* 46%
Couples without children - income of £ 196 55%
Couples without children - rather not s 20* -
* Small sub-sample: 75 to 100 is a low base size; Below 75, the base size is too low for data to be meaningful so the data

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ng coffee bought from coffee shops/cafes or vending machines. Which of the following have you drunk in the last month? Please select
I have not drunk any Coffee mixes (eg latte

Ground coffee Coffee pods
coffee in the last month mix)
26% 20% 20% 19%
27% 20% 18% 17%
26% 21% 21% 21%
- - - -
23% 17% 31% 27%
30% 22% 22% 27%
24% 25% 21% 21%
25% 24% 20% 17%
26% 20% 15% 14%
28% 14% 12% 10%
23% 17% 31% 27%
27% 23% 22% 24%
26% 22% 18% 16%
28% 14% 12% 10%
27% 19% 26% 27%

25% 25% 21% 19%
27% 16% 13% 12%
26% 21% 24% 25%
27% 19% 16% 14%
18% 13% 36% 24%
26% 20% 27% 29%
30% 22% 22% 27%
24% 25% 21% 21%
25% 24% 20% 17%
26% 20% 15% 14%
26% 15% 10% 11%
32% 11% 15% 9%
25% 18% 29% 29%
28% 24% 22% 24%
28% 24% 21% 28%
28% 25% 23% 20%
25% 24% 19% 17%
26% 17% 13% 12%
29% 4% 15% 9%
22% 17% 27% 27%
31% 24% 15% 25%
25% 19% 19% 10%
26% 16% 13% 8%
22% 18% 34% 27%
24% 23% 28% 22%
26% 26% 16% 21%
30% 12% 10% 12%
- - - -
30% 19% 20% 27%
25% 24% 18% 18%
26% 16% 15% 8%
24% 20% 31% 27%
25% 26% 22% 20%
28% 17% 12% 16%
- - - -
27% 22% 22% 17%
28% 24% 20% 18%
23% 17% 19% 21%
27% 21% 19% 20%
23% 21% 27% 24%

22% 18% 19% 17%
28% 19% 16% 15%
29% 22% 14% 23%
28% 21% 22% 17%
28% 21% 22% 17%
27% 18% 20% 20%
27% 22% 22% 17%
24% 19% 20% 20%
27% 21% 19% 20%
23% 21% 27% 24%
22% 18% 19% 17%
29% 22% 14% 23%
28% 20% 19% 16%
27% 20% 22% 18%
29% 20% 17% 23%
26% 22% 19% 18%
24% 19% 24% 18%
27% 21% 18% 16%
28% 26% 17% 22%
26% 20% 24% 20%

25% 13% 21% 15%
19% 12% 38% 24%
- - - -
28% 13% 13% 11%
22% 10% 33% 14%
27% 26% 18% 20%
29% 14% 18% 32%
- - - -
34% 10% 17% 24%
- - - -
32% 21% 17% 25%
30% 31% 15% 26%
24% 23% 22% 18%
- - - -
31% 21% 11% 26%
30% 26% 14% 19%
26% 17% 20% 16%
27% 24% 17% 18%
25% 13% 26% 19%

21% 16% 30% 24%
30% 25% 14% 20%
26% 20% 19% 17%
22% 15% 29% 23%
28% 21% 17% 18%
25% 19% 23% 21%
26% 15% 24% 22%
22% 12% 20% 21%
27% 17% 21% 20%
28% 24% 16% 19%
26% 23% 16% 19%
34% 30% 17% 20%
21% 19% 26% 11%
- - - -
23% 13% 22% 22%
27% 17% 21% 20%
28% 24% 16% 19%
29% 25% 16% 19%
20% 15% 37% 13%

28% 21% 16% 17%
26% 20% 20% 20%
26% 21% 22% 20%
20% 17% 24% 21%
- - - -
27% 18% 13% 14%
27% 28% 19% 21%
24% 20% 19% 24%
31% 20% 19% 23%
20% 12% 42% 20%
- - - -
29% 29% 15% 26%
28% 20% 15% 13%
24% 16% 26% 19%
30% 31% 19% 30%
31% 29% 13% 25%
29% 35% 16% 25%
25% 27% 16% 26%
29% 24% 21% 22%
- - - -
27% 28% 22% 23%
34% 33% 6% 30%
27% 28% 22% 24%
33% 32% 6% 30%
20% 10% 44% 21%
26% 16% 18% 18%
22% 25% 22% 20%
29% 28% 15% 24%
26% 17% 21% 20%
29% 18% 14% 10%
26% 21% 19% 20%
27% 21% 21% 27%
- - - -
30% 27% 15% 29%
24% 19% 25% 22%
25% 13% 17% 14%
- - - -
29% 30% 14% 18%
28% 16% 16% 17%

26% 18% 23% 16%
26% 24% 22% 30%
30% 30% 13% 24%
- - - -
24% 14% 18% 21%
30% 21% 18% 12%
- - - -
31% 16% 20% 20%
26% 19% 20% 20%
- - - -
oo low for data to be meaningful so the data points are not displayed.
n the last month? Please select all that apply."
Ready-to-drink coffee
Coffee made using Micro-ground instant
(eg a chilled coffee in a Other type of coffee
beans ground at home coffee
can)
15% 12% 8% 2%
15% 14% 9% 2%
16% 10% 8% 2%
- - - -
26% 15% 9% 6%
27% 18% 14% 1%
20% 15% 11% 1%
12% 7% 7% 2%
8% 9% 5% 1%
2% 6% 4% 2%
26% 15% 9% 6%
24% 17% 13% 1%
10% 8% 6% 2%
2% 6% 4% 2%
27% 17% 12% 3%

15% 11% 9% 2%
4% 7% 4% 1%
24% 16% 12% 3%
7% 7% 5% 2%
25% 11% 8% 7%
27% 17% 10% 6%
27% 18% 14% 1%
20% 15% 11% 1%
12% 7% 7% 2%
8% 9% 5% 1%
2% 6% 3% 3%
1% 6% 6% 1%
27% 16% 11% 6%
24% 17% 13% 1%
29% 17% 13% 2%
21% 17% 13% 1%
13% 8% 7% 2%
4% 8% 3% 2%
0% 4% 8% 0%
19% 20% 9% 6%
29% 21% 15% 1%
5% 8% 5% 2%
2% 7% 5% 2%
33% 10% 10% 6%
19% 13% 11% 1%
14% 9% 6% 2%
1% 5% 3% 2%
- - - -
27% 23% 14% 4%
15% 11% 8% 1%
3% 7% 6% 1%
27% 11% 11% 3%
16% 11% 10% 2%
6% 7% 3% 1%
- - - -
19% 13% 6% 2%
10% 8% 4% 0%
19% 12% 8% 1%
17% 14% 12% 1%
13% 12% 9% 4%
15% 10% 9% 4%
9% 12% 9% 3%
21% 14% 11% 2%
14% 10% 7% 1%
10% 9% 7% 3%
13% 11% 7% 1%
19% 13% 6% 2%
17% 11% 6% 1%
17% 14% 12% 1%
13% 12% 9% 4%
15% 10% 9% 4%
21% 14% 11% 2%
12% 11% 8% 2%
11% 10% 7% 3%
22% 15% 12% 2%
15% 11% 8% 2%
13% 9% 6% 3%
7% 9% 6% 2%
18% 14% 11% 2%
18% 10% 10% 2%

10% 9% 4% 2%
22% 10% 7% 6%
- - - -
3% 8% 4% 2%
15% 11% 3% 1%
18% 13% 10% 2%
27% 19% 19% 8%
- - - -
13% 11% 8% 0%
- - - -
18% 16% 16% 2%
22% 15% 11% 2%
16% 11% 8% 2%
- - - -
14% 11% 8% 3%
18% 16% 10% 2%
13% 9% 7% 2%
11% 10% 9% 2%
19% 15% 11% 4%

20% 11% 7% 3%
17% 15% 10% 2%
12% 10% 8% 2%
20% 12% 8% 3%
15% 12% 8% 2%
16% 11% 9% 3%
16% 12% 5% 3%
15% 9% 7% 2%
13% 11% 10% 2%
14% 10% 8% 2%
21% 19% 10% 1%
17% 16% 12% 2%
16% 10% 3% 4%
- - - -
16% 10% 6% 2%
13% 11% 10% 2%
14% 10% 8% 2%
20% 18% 11% 2%
15% 8% 3% 3%
13% 13% 9% 2%
17% 11% 9% 3%
14% 11% 7% 2%
17% 13% 6% 0%
- - - -
8% 9% 7% 2%
18% 16% 12% 2%
17% 10% 7% 1%
22% 13% 9% 2%
21% 9% 5% 4%
- - - -
26% 15% 13% 2%
8% 9% 6% 1%
15% 11% 7% 3%
27% 18% 16% 1%
26% 20% 15% 2%
25% 14% 12% 1%
20% 11% 11% 2%
17% 11% 11% 0%
- - - -
22% 10% 11% 1%
31% 25% 20% 1%
24% 10% 10% 1%
29% 23% 18% 2%
25% 10% 5% 4%
11% 8% 7% 2%
18% 6% 10% 2%
22% 15% 13% 1%
13% 12% 5% 3%
3% 6% 5% 1%
19% 17% 11% 3%
23% 16% 11% 1%
- - - -
28% 20% 17% 1%
20% 16% 7% 4%
6% 4% 5% 3%
- - - -
13% 8% 6% 1%
6% 8% 3% 2%
13% 11% 7% 3%
21% 18% 13% 2%
22% 15% 13% 1%
- - - -
10% 5% 6% 2%
12% 14% 8% 2%
- - - -
15% 19% 6% 2%
13% 11% 5% 3%
- - - -
Types of coffee used at home (net) Back to Contents
All
Sample 2000
Any coffee 80%
Any instant/micro-ground instant

66%
coffee/mixes
Any ground/home-ground coffee 33%
Other type of coffee 32%
None 20%

Back to Contents
Back to Contents
ght from coffee shops/cafes or vending machines. Which of the following have you drunk in the last month? Please select all that apply.
Please select all that apply."
Types of coffee used at home (net)
Sample Any coffee
All 2000 80%
Gender
Male 988 82%
Women 1001 79%
Age
16-24 278 69%
25-34 353 78%
35-44 332 79%
45-54 346 80%
55-64 317 85%
65+ 374 88%
Age
16-24 278 69%
25-44 685 78%
45-64 663 82%
65+ 374 88%
Age
16-34 631 74%

35-54 678 79%
55+ 691 87%
Age
16-44 963 76%
45+ 1037 84%
Age
16-19 115 64%
20-24 163 73%
25-34 353 78%
35-44 332 79%
45-54 346 80%
55-64 317 85%
65-74 234 90%
75+ 140 85%
Generation
Generation X (42-57) 526 81%
Baby Boomers (58-76) 534 87%
Gender and age

Male 16-24 139 73%
Male 25-44 342 85%
Male 45-64 327 81%
Male 65+ 180 87%
Female 16-24 131 66%
Female 25-44 341 72%
Female 45-64 335 84%
Female 65+ 194 90%
Gender and age
Male 16-34 318 80%
Male 35-54 332 82%
Male 55+ 338 85%
Female 16-34 305 69%
Women 35-54 343 78%
Women 55+ 353 88%
Region
Scotland 172 78%
North East 83* 80%
North West 226 81%

South East 280 78%
South West 175 78%
Wales 98* 80%
Region
Scotland 172 78%
Area
City 651 83%
Large town 462 81%
Small town 575 76%
Employment
Full-time 933 83%
Part-time 362 76%

Not working 705 79%
Employment
Currently working
None of these 32* -
A 80* 89%
B 440 86%
C1 580 80%
C2 420 83%
D 144 74%
E 336 70%
AB 520 86%
C1C2 1000 81%
DE 480 71%
ABC1 1100 83%
C2DE 900 77%
Household income
Under £9,500 116 76%
£9,500 - £15,499 207 80%
£15,500 - £24,999 380 79%
£25,000 - £49,999 732 84%
£50,000 - £74,999 270 84%
£75,000 or over 128 83%
Don't know 70* -
Household income
Under £15,500 323 78%
£15,500 - £24,999 380 79%
£25,000 - £49,999 732 84%
£50,000 or over 398 84%

Financial situation
Housing situation
Other 20* -
Any children
No 851 74%
Aged 5-11 253 87%
Aged 12-15 161 84%
Aged 16-18 93* 84%
Aged 19-24 109 79%
Aged 25+ 73* -

Lifestage
Other 240 81%
Lifestage by age

Other 705 77%

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ng coffee bought from coffee shops/cafes or vending machines. Which of the following have you drunk in the last month? Please select
Any instant/micro-
Any ground/home-
ground instant Other type of coffee None
ground coffee
coffee/mixes
66% 33% 32% 20%
67% 34% 31% 18%
65% 31% 32% 21%
- - - -
53% 32% 41% 31%
62% 40% 40% 22%
65% 33% 38% 21%
66% 29% 33% 20%
71% 31% 25% 15%
76% 31% 17% 12%
53% 32% 41% 31%
64% 37% 39% 22%
68% 30% 29% 18%
76% 31% 17% 12%
58% 36% 41% 26%

65% 31% 35% 21%
74% 31% 20% 13%
60% 35% 40% 24%
71% 30% 24% 16%
47% 25% 40% 36%
57% 36% 42% 27%
62% 40% 40% 22%
65% 33% 38% 21%
66% 29% 33% 20%
71% 31% 25% 15%
79% 29% 19% 10%
72% 34% 13% 15%
54% 34% 41% 29%
63% 38% 40% 22%
64% 37% 44% 21%
62% 38% 37% 23%
67% 29% 33% 19%
73% 31% 21% 13%
74% 29% 4% 15%

55% 33% 37% 27%
68% 43% 43% 15%
67% 29% 24% 19%
73% 29% 18% 13%
50% 29% 45% 34%
59% 31% 35% 28%
69% 30% 34% 16%
79% 33% 15% 10%
- - - -
61% 42% 41% 20%
68% 32% 35% 18%
71% 29% 19% 15%
54% 30% 40% 31%
63% 30% 36% 22%
76% 32% 22% 12%
- - - -
60% 34% 36% 22%
69% 33% 29% 20%
70% 28% 31% 19%
67% 34% 36% 19%
64% 29% 30% 27%

68% 27% 30% 19%
66% 35% 29% 16%
68% 37% 37% 14%
64% 33% 29% 22%
63% 34% 30% 22%
66% 35% 30% 20%
60% 34% 36% 22%
70% 29% 30% 20%
67% 34% 36% 19%
64% 29% 30% 27%
68% 27% 30% 19%
68% 37% 37% 14%
65% 34% 29% 19%
64% 34% 30% 22%
67% 37% 36% 17%
66% 32% 33% 19%
63% 29% 29% 24%
70% 33% 27% 18%
68% 35% 38% 17%
64% 32% 33% 24%

65% 30% 23% 21%
45% 23% 40% 38%
- - - -
74% 32% 17% 13%
51% 29% 23% 33%
67% 34% 38% 18%
64% 42% 43% 18%
- - - -
71% 40% 19% 17%
- - - -
65% 41% 34% 17%
72% 39% 43% 15%
66% 30% 35% 22%
- - - -
75% 35% 35% 11%
69% 40% 36% 14%
68% 31% 26% 20%
68% 33% 33% 17%
58% 33% 33% 26%

57% 26% 32% 30%
70% 39% 36% 14%
68% 32% 29% 19%
58% 28% 33% 29%
69% 35% 31% 17%
63% 30% 33% 23%
56% 34% 27% 24%
67% 26% 27% 20%
67% 31% 27% 21%
70% 33% 33% 16%
68% 37% 38% 16%
63% 45% 40% 17%
64% 28% 31% 26%
- - - -
63% 29% 27% 22%
67% 31% 27% 21%
70% 33% 33% 16%
66% 40% 39% 16%
52% 26% 28% 37%

68% 35% 32% 16%
67% 32% 33% 20%
62% 32% 32% 22%
63% 29% 27% 24%
- - - -
73% 31% 26% 13%
69% 37% 39% 19%
65% 29% 33% 19%
66% 37% 34% 19%
44% 24% 32% 42%
- - - -
69% 38% 46% 15%
73% 33% 24% 15%
59% 29% 29% 26%
64% 41% 47% 19%
69% 44% 47% 13%
70% 37% 49% 16%
75% 32% 42% 16%
67% 33% 30% 21%
- - - -
64% 32% 42% 22%
75% 51% 52% 6%
64% 32% 43% 22%
76% 48% 52% 6%
40% 25% 34% 44%
69% 29% 25% 18%
71% 23% 35% 22%
69% 39% 43% 15%
62% 33% 27% 21%
75% 33% 20% 14%
67% 35% 35% 19%
64% 35% 40% 21%
- - - -
68% 42% 46% 15%
57% 35% 33% 25%
71% 26% 18% 17%
- - - -
71% 34% 38% 14%
67% 30% 21% 16%

63% 32% 29% 23%
69% 35% 38% 22%
69% 40% 44% 13%
- - - -
69% 26% 23% 18%
67% 37% 29% 18%
- - - -
58% 41% 27% 20%
64% 31% 28% 20%
- - - -
n the last month? Please select all that apply."
Usage of standard and decaffeinated coffee Back to Contents
"And what type of coffee have you drunk in the last month? Please select all that apply."
Base: 1,606 internet users aged 16+ who have drunk coffee in the last month
All
Sample 1606
Standard 90%
De-caffeinated 21%
Don't know 2%

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Usage of standard and decaffeinated coffee
"And what type of coffee have you drunk in the last month? Please select all that apply."
Base: 1,606 internet users aged 16+ who have drunk coffee in the last month
Sample Standard
All 1606 90%
Gender
Male 811 90%
Women 787 90%
Age
16-24 193 84%
25-34 276 90%
35-44 261 92%
45-54 278 92%
55-64 268 91%
65+ 330 90%
Age
16-24 193 84%
25-44 537 91%
45-64 546 92%
65+ 330 90%
Age
16-34 469 88%
35-54 539 92%

55+ 598 90%
Age
16-44 730 89%
45+ 876 91%
Age
16-19 74* -
20-24 119 85%
25-34 276 90%
35-44 261 92%
45-54 278 92%
55-64 268 91%
65-74 211 87%
75+ 119 95%
Generation
Generation X (42-57) 426 92%
Baby Boomers (58-76) 463 89%
Swing Generation/World War II (77+) 66* -
Gender and age
Male 16-24 101 79%

Male 25-44 289 90%
Male 45-64 265 94%
Male 65+ 156 92%
Female 16-24 86* 88%
Female 25-44 247 92%
Female 45-64 280 89%
Female 65+ 174 88%
Gender and age
Male 16-34 254 85%
Male 35-54 271 93%
Male 55+ 286 92%
Female 16-34 209 90%
Women 35-54 266 91%
Women 55+ 312 88%
Region
Scotland 134 90%
North East 66* -
North West 182 90%

South East 219 91%
South West 136 91%
Wales 78* 90%
Region
Scotland 134 90%
Area
City 540 92%
Large town 374 89%
Small town 437 89%
Employment
Full-time 772 90%
Part-time 276 89%
Not working 558 90%

Not working - full-time student 53* -
Employment
Self-employed with my own business 69* -
Currently working
None of these 25* -
A 71* -
B 378 92%
C1 465 91%
C2 349 87%
D 107 89%
E 236 93%
AB 449 90%
C1C2 814 89%
DE 343 92%
ABC1 914 90%
C2DE 692 89%
Household income
Under £9,500 88* 84%
£9,500 - £15,499 165 91%
£15,500 - £24,999 301 88%
£25,000 - £49,999 612 91%
£50,000 - £74,999 228 91%
£75,000 or over 106 95%
Prefer not to say 72* -
Don't know 34* -
Household income
Under £15,500 253 89%
£15,500 - £24,999 301 88%
£25,000 - £49,999 612 91%
£50,000 or over 334 92%
Financial situation

Struggling - I'm in danger of falling be 96* 90%
Housing situation
Other 13* -
Any children
No 628 91%
Aged 5-11 219 91%
Aged 12-15 135 93%
Aged 16-18 78* 94%
Aged 19-24 86* 95%
Aged 25+ 63* -

Lifestage
Single-parent family 73* -
Other 195 84%
Lifestage by age
Single-person household aged under 97* 87%
Other 541 88%

Dual-parent family - income under £25 83* 88%
Couples without children - income und 68* -

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De-caffeinated Don't know
21% 2%
19% 2%
23% 1%
- -
24% 3%
19% 2%
15% 3%
23% 1%
23% 1%
21% 1%
24% 3%
17% 2%
23% 1%
21% 1%
21% 2%
19% 2%
22% 1%
19% 2%
22% 1%
- -
26% 3%
19% 2%
15% 3%
23% 1%
23% 1%
24% 0%
16% 1%
24% 2%
17% 3%
19% 2%
16% 3%
23% 1%
23% 0%
- -
25% 4%
17% 3%
21% 1%
17% 1%
24% 1%
18% 2%
25% 1%
25% 0%
- -
22% 3%
16% 2%
19% 1%
20% 2%
22% 2%
25% 0%
- -
22% 1%
- -
17% 1%
22% 4%
21% 4%
22% 1%
25% 1%
19% 2%
21% 1%
22% 1%
22% 3%
22% 1%
18% 1%
22% 4%
21% 4%
22% 1%
19% 2%
22% 1%
22% 1%
21% 2%
20% 2%
20% 2%
24% 0%
20% 2%
22% 3%
22% 1%
- -
- -
22% 1%
22% 2%
20% 2%
31% 1%
- -
- -
- -
24% 3%
27% 3%
16% 1%
- -
- -
21% 1%
21% 1%
21% 2%
16% 4%
19% 0%
22% 2%
21% 2%
18% 1%
22% 1%
20% 2%
18% 6%
20% 0%
21% 3%
21% 1%
21% 1%
22% 0%
- -
- -
19% 2%
21% 3%
21% 1%
21% 1%
21% 4%
22% 1%
23% 2%
17% 1%
15% 1%
- -
21% 1%
24% 1%
17% 2%
20% 2%
19% 2%
- -
20% 2%
24% 1%
20% 2%
15% 1%
17% 1%
21% 1%
18% 3%
26% 1%
- -
20% 0%
18% 1%
21% 0%
18% 1%
21% 2%
20% 2%
- -
20% 0%
20% 2%
24% 1%
22% 4%
16% 5%
- -
18% 1%
19% 2%
22% 0%
- -
23% 0%
21% 2%
22% 2%
23% 0%
20% 1%
- -
18% 3%
25% 0%
- -
- -
21% 2%
- -
Frequency of drinking coffee, by type
"How often have you drunk the following types of coffee in the last month?"
Base: internet users aged 16+ who have drunk specific types of coffee in the last month
Ground
Instant/micro-
coffee/coffee
ground
made using Coffee pods ³
instant/coffee
home-ground
mixes ¹
beans ²
Sample 1320 654 405
More than once a day 30% 20% 17%
Once a day 28% 27% 30%
3-6 times a week 13% 15% 19%
1-2 times a week 9% 15% 22%
Less than once a week 20% 23% 12%

Bases:
¹ internet users aged 16+ who have drunk instant/micro-ground instant coffee/mixes in the last month
² internet users aged 16+ who have drunk ground coffee/coffee made using beans ground at home in the last month
³ internet users aged 16+ who have drunk coffee pods in the last month
⁴ internet users aged 16+ who have drunk ready-to-drink coffee (eg a chilled coffee in a can) in the last month
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Ready-to-drink
coffee (eg a
chilled coffee in a
can) ⁴
306
10%
23%
20%
26%
22%
n the last month

round at home in the last month
n a can) in the last month

Frequency of drinking coffee, by type
"How often have you drunk the following types of coffee in the last month?"
Instant/micro-ground insta
Sample More than once a day

1,320 internet users
aged 16+ who have
drunk instant/micro-
All 30%
ground instant
coffee/mixes in the last
month
Gender
Male 662 29%
Women 650 30%
Something other than exclusively male 8 -
Age
16-24 147 22%
25-34 220 25%
35-44 215 27%
45-54 229 34%
55-64 224 29%
65+ 285 36%
Age
16-24 147 22%
25-44 435 26%
45-64 453 32%
65+ 285 36%
Age
16-34 367 24%
35-54 444 31%
55+ 509 33%
Age
16-44 582 25%
45+ 738 34%
Age
16-19 54 -
20-24 93 23%
25-34 220 25%
35-44 215 27%
45-54 229 34%
55-64 224 29%
65-74 184 36%
75+ 101 36%
Generation
Generation X (42-57) 355 32%
Baby Boomers (58-76) 392 34%
Swing Generation/World War II (77+) 58 -

Gender and age
Male 16-24 76 21%
Male 25-44 234 23%
Male 45-64 220 33%
Male 65+ 132 38%
Female 16-24 65 -
Female 25-44 200 28%
Female 45-64 232 31%
Female 65+ 153 35%
Gender other than male/female, any a 8 -
Gender and age
Male 16-34 195 22%
Male 35-54 226 30%
Male 55+ 241 34%
Female 16-34 166 24%
Women 35-54 216 31%
Women 55+ 268 32%
Region
Scotland 104 32%
North East 57 -
North West 158 32%

South East 179 28%
South West 110 38%
Wales 65 -
Region
Scotland 104 32%
Area
City 437 28%
Large town 305 30%
Small town 361 31%
Employment
Full-time 631 28%
Part-time 232 29%

Not working 457 32%
Not working - full-time student 39 -
Not working - stay-at-home parent 36 -
Employment
Temporary contract 58 -
Flexible/zero-hours contract 30 -
Self-employed with my own business 59 -
Self-employed working for another comp 17 -
Currently working
None of these 17 -
A 60 -
B 304 34%
C1 393 31%
C2 287 28%
D 83 30%
E 193 24%
AB 364 33%
C1C2 680 29%
DE 276 26%
ABC1 757 32%
C2DE 563 27%
Household income
Under £9,500 65 -
£9,500 - £15,499 139 31%
£15,500 - £24,999 254 28%
£25,000 - £49,999 511 30%
£50,000 - £74,999 184 29%
£75,000 or over 80 41%
Prefer not to say 62 -
Don't know 25 -
Household income
Under £15,500 204 30%
£15,500 - £24,999 254 28%
£25,000 - £49,999 511 30%
£50,000 or over 264 33%

Financial situation
In trouble - I've missed loan repayment 20 -
Housing situation
Other 8 -
Any children
No 504 23%
Aged 5-11 174 34%
Aged 12-15 113 31%
Aged 16-18 70 -
Aged 19-24 73 -
Aged 25+ 55 -
Lifestage
Under 35s living with parents/family 74 -
Single-parent family 66 -
Other 160 29%
Lifestage by age
Single-parent family (parent aged unde 29 -
Single-parent family (parent aged 45 o 37 -

Other 446 30%
Dual-parent family - income under £25 74 -
Dual-parent family - income rather not 15 -
Single-person household - rather not s 18 -
Couples without children - income und 49 -
Couples without children - rather not s 11 -

Back to Contents
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n the last month
Instant/micro-ground instant/coffee mixes
Once a day 3-6 times a week 1-2 times a week Less than once a week
28% 13% 9% 20%
29% 15% 9% 18%
27% 11% 10% 22%
- - - -
27% 22% 10% 20%
36% 17% 12% 10%
34% 16% 8% 15%
25% 10% 10% 21%
26% 7% 12% 25%
22% 12% 5% 25%
27% 22% 10% 20%
35% 17% 10% 12%
26% 8% 11% 23%
22% 12% 5% 25%

32% 19% 11% 14%
29% 13% 9% 18%
24% 10% 8% 25%
33% 18% 10% 14%
24% 10% 9% 24%
- - - -
30% 23% 10% 15%
36% 17% 12% 10%
34% 16% 8% 15%
25% 10% 10% 21%
26% 7% 12% 25%
19% 13% 7% 26%
28% 10% 3% 24%
28% 21% 9% 18%
34% 18% 11% 13%
35% 18% 10% 12%
34% 17% 12% 13%
27% 10% 10% 21%
22% 10% 8% 26%
- - - -
24% 30% 11% 14%
39% 18% 9% 11%
26% 9% 11% 20%
19% 13% 4% 27%
- - - -
31% 16% 12% 14%
25% 8% 11% 25%
25% 10% 7% 24%
- - - -
32% 25% 11% 11%
32% 12% 8% 18%
24% 11% 7% 23%
34% 13% 11% 18%
26% 14% 10% 19%
24% 8% 9% 26%
- - - -
28% 17% 4% 19%
- - - -
26% 11% 9% 22%
25% 18% 10% 14%
29% 10% 13% 20%

30% 11% 7% 18%
36% 13% 5% 18%
34% 17% 14% 16%
26% 14% 9% 23%
22% 9% 8% 23%
- - - -
28% 17% 4% 19%
25% 11% 10% 21%
25% 18% 10% 14%
29% 10% 13% 20%
30% 11% 7% 18%
34% 17% 14% 16%
30% 13% 7% 21%
22% 11% 10% 23%
32% 14% 9% 16%
28% 15% 10% 18%
24% 14% 10% 20%
27% 8% 7% 26%
32% 16% 9% 15%
26% 9% 16% 19%

24% 12% 6% 26%
- - - -
- - - -
24% 11% 6% 25%
18% 16% 10% 23%
30% 14% 11% 16%
- - - -
- - - -
- - - -
- - - -
36% 15% 8% 12%
37% 17% 9% 9%
25% 12% 13% 22%
- - - -
- - - -
32% 12% 8% 15%
27% 12% 11% 19%
24% 17% 7% 25%
30% 12% 16% 12%

31% 13% 9% 23%
30% 12% 8% 16%
26% 14% 9% 21%
30% 13% 11% 20%
29% 12% 10% 18%
27% 15% 9% 22%
- - - -
24% 11% 9% 26%
28% 15% 10% 19%
30% 12% 9% 20%
29% 14% 10% 18%
25% 15% 8% 11%
- - - -
- - - -
23% 13% 8% 25%
28% 15% 10% 19%
30% 12% 9% 20%
28% 14% 9% 16%
32% 14% 10% 18%

27% 11% 9% 20%
31% 14% 9% 19%
25% 16% 11% 20%
25% 10% 10% 21%
- - - -
26% 10% 7% 22%
28% 13% 11% 17%
30% 15% 12% 18%
36% 17% 7% 17%
20% 15% 14% 25%
- - - -
33% 13% 8% 14%
24% 11% 9% 22%
28% 16% 11% 21%
30% 13% 8% 15%
34% 16% 9% 7%
35% 11% 11% 12%
- - - -
- - - -
- - - -
29% 11% 10% 14%
41% 16% 8% 9%
29% 11% 10% 15%
39% 16% 7% 13%
- - - -
25% 13% 8% 23%
- - - -
32% 13% 9% 14%
30% 15% 12% 20%
22% 11% 8% 25%
29% 17% 8% 17%
32% 23% 8% 16%
- - - -
34% 17% 8% 11%
33% 21% 16% 16%
22% 9% 8% 26%
- - - -
28% 6% 11% 19%
27% 9% 9% 23%
26% 14% 9% 21%
- - - -
29% 12% 9% 15%
- - - -
23% 12% 7% 30%
28% 15% 10% 13%
- - - -
- - - -
31% 13% 12% 22%
- - - -
Ground coffee/coffee made using home-ground beans
Sample More than once a day Once a day 3-6 times a week
654 internet users aged
16+ who have drunk
ground coffee/coffee
20% 27% 15%
made using beans
ground at home in the
last month
340 21% 27% 18%
309 18% 27% 13%
5 - - -
88 17% 30% 23%
142 23% 24% 22%
110 21% 35% 18%
101 24% 22% 5%
97 21% 30% 8%
116 12% 22% 15%
88 17% 30% 23%
252 22% 29% 20%
198 22% 26% 7%
116 12% 22% 15%

230 21% 26% 22%
211 22% 29% 12%
213 16% 25% 12%
340 21% 29% 21%
314 18% 24% 10%
29 - - -
59 - - -
142 23% 24% 22%
110 21% 35% 18%
101 24% 22% 5%
97 21% 30% 8%
69 - - -
47 - - -
102 21% 28% 22%
211 22% 29% 20%
89 15% 28% 25%
122 27% 30% 17%
152 21% 24% 9%
166 16% 28% 13%
23 - - -
46 - - -
147 22% 32% 21%
95 21% 26% 7%
52 - - -
38 - - -
105 22% 25% 19%
102 24% 25% 5%
64 - - -
5 - - -
135 21% 27% 25%
106 24% 31% 13%
99 19% 22% 13%
91 21% 25% 19%
104 21% 27% 10%
114 13% 28% 11%
5 - - -
59 - - -
27 - - -
63 - - -
58 - - -
44 - - -
49 - - -
67 - - -
102 24% 26% 16%
91 20% 29% 15%
60 - - -
34 - - -
59 - - -
90 18% 26% 20%
58 - - -
44 - - -
49 - - -
102 24% 26% 16%
158 20% 27% 13%
94 22% 24% 18%
239 20% 26% 19%
148 16% 28% 16%
165 24% 28% 12%
102 19% 24% 13%
328 21% 30% 17%
116 19% 27% 15%

210 18% 22% 14%
20 - - -
14 - - -
133 17% 25% 11%
43 - - -
354 19% 31% 16%
38 - - -
12 - - -
33 - - -
7 - - -
126 22% 37% 11%
111 20% 24% 24%
198 19% 27% 15%
9 - - -
28 - - -
174 22% 28% 12%
178 15% 25% 12%
138 24% 31% 20%
48 - - -
88 17% 25% 17%
202 22% 27% 13%
316 19% 28% 16%
136 18% 25% 18%
380 19% 26% 13%
274 21% 28% 19%
39 - - -
54 - - -
119 16% 30% 20%
241 22% 24% 14%
101 16% 33% 15%
57 - - -
27 - - -
16 - - -
93 18% 24% 17%
119 16% 30% 20%
241 22% 24% 14%
158 20% 31% 15%
43 - - -
195 21% 30% 11%
297 18% 26% 20%
116 21% 23% 15%
37 - - -
9 - - -
215 19% 25% 10%
178 19% 29% 19%
80 25% 25% 25%
118 18% 31% 14%
55 - - -
8 - - -
223 25% 30% 16%
212 18% 23% 13%
249 18% 26% 15%
72 - - -
111 24% 32% 17%
60 - - -
30 - - -
36 - - -
20 - - -
85 22% 29% 15%
103 24% 32% 20%
92 23% 30% 15%
110 25% 31% 19%
45 - - -
115 11% 21% 18%
21 - - -
197 23% 32% 16%
98 19% 34% 11%
133 11% 23% 13%
85 25% 25% 19%
43 - - -
10 - - -
131 20% 35% 21%
54 - - -
72 - - -
11 - - -
66 - - -
44 - - -
223 20% 23% 16%
37 - - -
149 24% 32% 15%
11 - - -
63 - - -
48 - - -
4 - - -
35 - - -
61 - - -
2 - - -
-ground beans
1-2 times a week Less than once a week Sample More than once a day

16+ who have drunk
15% 23% 17%
coffee pods in the last
month
13% 21% 193 19%
17% 26% 212 16%
- - 0 -
10% 20% 47 -
16% 15% 76 13%
11% 15% 84 19%
18% 32% 84 20%
21% 21% 63 -
12% 40% 51 -
10% 20% 47 -
14% 15% 160 16%
19% 26% 147 20%
12% 40% 51 -
14% 17% 123 12%
14% 23% 168 20%
16% 31% 114 18%
13% 16% 207 15%
17% 31% 198 19%
- - 15 -
- - 32 -
16% 15% 76 13%
11% 15% 84 19%
18% 32% 84 20%
21% 21% 63 -
- - 35 -
- - 16 -
10% 20% 54 -
15% 14% 135 13%
17% 16% 56 -
13% 12% 79 13%
18% 28% 124 20%
14% 28% 89 22%
- - 3 -
- - 23 -
11% 14% 81 16%
20% 25% 61 -
- - 28 -
- - 24 -
18% 16% 79 16%
19% 27% 86 19%
- - 23 -
- - 0 -
12% 16% 61 -
10% 22% 79 22%
17% 28% 53 -
18% 18% 62 -
18% 24% 89 18%
15% 33% 61 -
- - 0 -
- - 38 -
- - 20 -
- - 39 -
- - 35 -
- - 32 -
- - 33 -
- - 36 -
16% 19% 60 -
15% 21% 58 -
- - 36 -
- - 18 -
- - 38 -
20% 17% 59 -
- - 35 -
- - 32 -
- - 33 -
16% 19% 60 -
13% 28% 94 16%
15% 20% 54 -
15% 20% 132 19%
18% 23% 100 11%
12% 25% 107 21%
15% 30% 66 -
16% 17% 238 16%
16% 24% 74 -
12% 33% 93 18%
- - 10 -
- - 16 -
11% 36% 52 -
- - 15 -
16% 19% 271 15%
- - 13 -
- - 9 -
- - 8 -
- - 11 -
13% 17% 65 -
22% 10% 89 16%
15% 24% 153 16%
- - 5 -
- - 17 -
16% 22% 114 19%
20% 28% 101 16%
7% 19% 100 16%
- - 18 -
16% 25% 55 -
16% 22% 131 20%
14% 24% 201 16%
13% 25% 73 -
18% 24% 232 18%
10% 22% 173 16%
- - 17 -
- - 25 -
9% 24% 65 -
19% 22% 173 18%
16% 21% 61 -
- - 39 -
- - 18 -
- - 7 -
11% 30% 42 -
9% 24% 65 -
19% 22% 173 18%
16% 19% 100 15%
- - 25 -
14% 25% 118 19%
15% 22% 185 12%
13% 28% 77 23%
- - 21 -
- - 4 -
15% 30% 122 20%
16% 17% 135 11%
13% 13% 54 -
12% 25% 64 -
- - 27 -
- - 3 -
14% 16% 173 20%
12% 33% 125 18%
17% 23% 132 14%
- - 54 -
15% 12% 74 -
- - 57 -
- - 25 -
- - 26 -
- - 17 -
19% 14% 75 19%
11% 13% 66 -
18% 13% 82 18%
10% 15% 73 -
- - 18 -
18% 31% 62 -
- - 23 -
14% 15% 143 17%
13% 22% 52 -
14% 38% 72 -
14% 18% 51 -
- - 26 -
- - 11 -
12% 11% 85 15%
- - 29 -
- - 36 -
- - 12 -
- - 58 -
- - 23 -
14% 27% 125 16%
- - 26 -
15% 13% 111 16%
- - 6 -
- - 34 -
- - 27 -
- - 1 -
- - 14 -
- - 37 -
- - 1 -
Coffee pods
Once a day 3-6 times a week 1-2 times a week Less than once a week
30% 19% 22% 12%
30% 24% 18% 9%
30% 14% 26% 15%
- - - -
- - - -
29% 24% 18% 16%
32% 18% 21% 10%
25% 17% 25% 13%
- - - -
- - - -
- - - -
31% 21% 20% 13%
25% 17% 25% 13%
- - - -
30% 24% 20% 14%
29% 17% 23% 11%
32% 17% 22% 11%
31% 21% 21% 12%
29% 17% 23% 12%
- - - -
- - - -
29% 24% 18% 16%
32% 18% 21% 10%
25% 17% 25% 13%
- - - -
- - - -
- - - -
- - - -
33% 22% 18% 14%
- - - -
35% 20% 18% 14%
23% 15% 28% 13%
34% 17% 19% 8%
- - - -
- - - -
32% 27% 15% 10%
- - - -
- - - -
- - - -
29% 14% 25% 15%
26% 12% 27% 17%
- - - -
- - - -
- - - -
32% 23% 18% 6%
- - - -
- - - -
26% 12% 28% 16%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
33% 20% 20% 11%
- - - -
34% 20% 14% 12%
26% 24% 28% 11%
28% 13% 24% 14%
- - - -
31% 21% 22% 10%
- - - -
27% 17% 23% 15%
- - - -
- - - -
- - - -
- - - -
30% 19% 24% 12%
- - - -
- - - -
- - - -
- - - -
- - - -
30% 27% 20% 7%
27% 14% 28% 15%
- - - -
- - - -
32% 18% 25% 4%
25% 18% 31% 11%
32% 22% 15% 15%
- - - -
- - - -
32% 18% 23% 7%
28% 20% 23% 13%
- - - -
29% 18% 26% 9%
31% 20% 16% 17%
- - - -
- - - -
- - - -
31% 16% 26% 10%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
31% 16% 26% 10%
31% 24% 20% 10%
- - - -
30% 17% 22% 12%
32% 20% 26% 10%
23% 25% 16% 13%
- - - -
- - - -
33% 18% 20% 9%
29% 23% 27% 10%
- - - -
- - - -
- - - -
- - - -
33% 16% 21% 10%
26% 19% 22% 14%
27% 22% 24% 13%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
33% 13% 24% 11%
- - - -
32% 12% 26% 12%
- - - -
- - - -
- - - -
- - - -
34% 19% 20% 11%
- - - -
- - - -
- - - -
- - - -
- - - -
34% 21% 19% 11%
- - - -
- - - -
- - - -
- - - -
- - - -
30% 18% 25% 12%
- - - -
34% 19% 22% 9%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
Ready-to-drink coffee (eg a chilled coffee in a can)
Sample More than once a day Once a day 3-6 times a week
16+ who have drunk
ready-to-drink coffee (eg 10% 23% 20%
a chilled coffee in a can)
in the last month
145 11% 36% 20%
157 10% 11% 18%
4 - - -
73 - - -
97 12% 28% 12%
65 - - -
40 - - -
25 - - -
6 - - -
73 - - -
162 12% 29% 18%
65 - - -
6 - - -
170 11% 24% 21%
105 10% 21% 21%
31 - - -
235 11% 26% 23%
71 - - -
29 - - -
44 - - -
97 12% 28% 12%
65 - - -
40 - - -
25 - - -
5 - - -
1 - - -
81 10% 21% 31%
137 13% 25% 18%
70 - - -
67 - - -
67 - - -
21 - - -
0 - - -
26 - - -
98 12% 43% 18%
17 - - -
4 - - -
43 - - -
64 - - -
48 - - -
2 - - -
4 - - -
85 12% 34% 18%
49 - - -
11 - - -
81 11% 15% 23%
56 - - -
20 - - -
4 - - -
32 - - -
8 - - -
43 - - -
29 - - -
20 - - -
28 - - -
18 - - -
57 - - -
40 - - -
18 - - -
13 - - -
32 - - -
51 - - -
29 - - -
20 - - -
28 - - -
57 - - -
58 - - -
31 - - -
141 11% 30% 21%
68 - - -
75 13% 13% 16%
22 - - -
169 11% 30% 21%
64 - - -
73 - - -
19 - - -
18 - - -
14 - - -
22 - - -
185 11% 26% 19%
25 - - -
6 - - -
11 - - -
6 - - -
57 - - -
63 - - -
109 6% 21% 18%
4 - - -
11 - - -
78 9% 33% 17%
75 8% 20% 20%
48 - - -
28 - - -
66 - - -
89 12% 33% 15%
123 10% 19% 23%
94 9% 18% 20%
164 10% 27% 17%
142 10% 18% 23%
19 - - -
32 - - -
50 - - -
102 13% 21% 19%
56 - - -
22 - - -
16 - - -
9 - - -
51 - - -
50 - - -
102 13% 21% 19%
78 6% 35% 19%
25 - - -
73 - - -
154 8% 23% 19%
53 - - -
22 - - -
4 - - -
54 - - -
85 12% 24% 21%
46 - - -
70 - - -
49 - - -
2 - - -
151 12% 26% 21%
48 - - -
128 8% 19% 17%
47 - - -
65 - - -
41 - - -
19 - - -
18 - - -
5 - - -
59 - - -
62 - - -
69 - - -
65 - - -
45 - - -
44 - - -
17 - - -
113 12% 27% 22%
40 - - -
12 - - -
46 - - -
28 - - -
9 - - -
87 14% 31% 24%
31 - - -
16 - - -
8 - - -
26 - - -
9 - - -
92 12% 23% 24%
22 - - -
84 12% 30% 21%
7 - - -
25 - - -
16 - - -
3 - - -
13 - - -
25 - - -
2 - - -
ffee in a can)
1-2 times a week Less than once a week
26% 22%
21% 12%
29% 32%
- -
- -
26% 22%
- -
- -
- -
- -
- -
23% 19%
- -
- -
25% 19%
26% 23%
- -
23% 17%
- -
- -
- -
26% 22%
- -
- -
- -
- -
- -
23% 15%
24% 20%
- -
- -
- -
- -
- -
- -
16% 10%
- -
- -
- -
- -
- -
- -
- -
22% 14%
- -
- -
26% 25%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
25% 13%
- -
29% 28%
- -
22% 17%
- -
- -
- -
- -
- -
- -
23% 21%
- -
- -
- -
- -
- -
- -
28% 26%
- -
- -
18% 23%
25% 27%
- -
- -
- -
20% 20%
25% 24%
32% 21%
23% 23%
30% 20%
- -
- -
- -
26% 22%
- -
- -
- -
- -
- -
- -
26% 22%
24% 15%
- -
- -
28% 23%
- -
- -
- -
- -
26% 18%
- -
- -
- -
- -
22% 19%
- -
33% 23%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
19% 20%
- -
- -
- -
- -
- -
17% 14%
- -
- -
- -
- -
- -
25% 16%
- -
21% 15%
- -
- -
- -
- -
- -
- -
- -
Frequency of drinking coffee, by type (net)
"How often have you drunk the following types of coffee in the last month? - NET"
Ground
Instant/micro-
coffee/coffee
ground
Coffee pods ³ made using
instant/coffee
home-ground
mixes ¹
beans ²
Sample 1320 405 654
At least once a day 58% 47% 46%
Less than once a day 42% 53% 54%

Bases:
¹ internet users aged 16+ who have drunk instant/micro-ground instant coffee/mixes in the last month
² internet users aged 16+ who have drunk ground coffee/coffee made using beans ground at home in the last month
³ internet users aged 16+ who have drunk coffee pods in the last month
⁴ internet users aged 16+ who have drunk ready-to-drink coffee (eg a chilled coffee in a can) in the last month
Back to Contents
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Ready-to-drink
coffee (eg a
chilled coffee in a
can) ⁴
306
33%
67%
n the last month

round at home in the last month
n a can) in the last month

Frequency of drinking coffee, by type (net)
"How often have you drunk the following types of coffee in the last month? - NET"
Sample At least once a day

aged 16+ who have
drunk instant/micro-
All 58%
ground instant
coffee/mixes in the last
month
Gender
Male 662 58%
Women 650 57%
Age
16-24 147 49%
25-34 220 61%
35-44 215 60%
45-54 229 59%
55-64 224 56%
65+ 285 58%
Age
16-24 147 49%
25-44 435 61%
45-64 453 58%
65+ 285 58%
Age
16-34 367 56%
35-54 444 60%
55+ 509 57%
Age
16-44 582 58%
45+ 738 58%
Age
16-19 54 -
20-24 93 53%
25-34 220 61%
35-44 215 60%
45-54 229 59%
55-64 224 56%
65-74 184 55%
75+ 101 63%
Generation
Generation X (42-57) 355 59%
Baby Boomers (58-76) 392 56%

Gender and age
Male 16-24 76 45%
Male 25-44 234 62%
Male 45-64 220 60%
Male 65+ 132 57%
Female 16-24 65 -
Female 25-44 200 59%
Female 45-64 232 56%
Female 65+ 153 59%
Gender and age
Male 16-34 195 53%
Male 35-54 226 62%
Male 55+ 241 58%
Female 16-34 166 58%
Women 35-54 216 57%
Women 55+ 268 56%
Region
Scotland 104 60%
North East 57 -
North West 158 58%

South East 179 54%
South West 110 60%
Wales 65 -
Region
Scotland 104 60%
Area
City 437 60%
Large town 305 57%
Small town 361 55%
Employment
Full-time 631 60%
Part-time 232 55%

Not working 457 56%
Employment
Currently working
None of these 17 -
A 60 -
B 304 66%
C1 393 58%
C2 287 51%
D 83 60%
E 193 55%
AB 364 64%
C1C2 680 55%
DE 276 57%
ABC1 757 61%
C2DE 563 54%
Household income
Under £9,500 65 -
£9,500 - £15,499 139 55%
£15,500 - £24,999 254 56%
£25,000 - £49,999 511 59%
£50,000 - £74,999 184 58%
£75,000 or over 80 66%
Don't know 25 -
Household income
Under £15,500 204 53%
£15,500 - £24,999 254 56%
£25,000 - £49,999 511 59%
£50,000 or over 264 61%

Financial situation
Housing situation
Other 8 -
Any children
No 504 52%
Aged 5-11 174 68%
Aged 12-15 113 66%
Aged 16-18 70 -
Aged 19-24 73 -
Aged 25+ 55 -
Lifestage
Other 160 59%
Lifestage by age
Single-parent family (parent aged unde 29 -
Single-parent family (parent aged 45 o 37 -

Other 446 56%

Back to Contents
Back to Contents
n the last month
instant/coffee mixes Ground coffee/coffee made using home-ground beans
Less than once a day Sample At least once a day Less than once a day
16+ who have drunk
ground coffee/coffee
42% 46% 54%
made using beans
ground at home in the
last month
42% 340 48% 52%
43% 309 45% 55%
- 5 - -
51% 88 47% 53%
39% 142 47% 53%
40% 110 56% 44%
41% 101 46% 54%
44% 97 51% 49%
42% 116 34% 66%
51% 88 47% 53%
39% 252 51% 49%
42% 198 48% 52%
42% 116 34% 66%

44% 230 47% 53%
40% 211 51% 49%
43% 213 41% 59%
42% 340 50% 50%
42% 314 43% 57%
- 29 - -
47% 59 - -
39% 142 47% 53%
40% 110 56% 44%
41% 101 46% 54%
44% 97 51% 49%
45% 69 - -
37% 47 - -
49% 102 49% 51%
41% 211 51% 49%
40% 89 43% 57%
42% 122 57% 43%
41% 152 45% 55%
44% 166 44% 56%
- 23 - -
55% 46 - -
38% 147 54% 46%
40% 95 47% 53%
43% 52 - -
- 38 - -
41% 105 47% 53%
44% 102 49% 51%
41% 64 - -
- 5 - -
47% 135 47% 53%
38% 106 55% 45%
42% 99 41% 59%
42% 91 46% 54%
43% 104 48% 52%
44% 114 41% 59%
- 5 - -
40% 59 - -
- 27 - -
42% 63 - -
41% 58 - -
43% 44 - -
36% 49 - -
36% 67 - -
48% 102 50% 50%
46% 91 48% 52%
40% 60 - -
- 34 - -
40% 59 - -
42% 90 43% 57%
41% 58 - -
43% 44 - -
36% 49 - -
48% 102 50% 50%
42% 158 47% 53%
43% 94 47% 53%
40% 239 46% 54%
43% 148 43% 57%
45% 165 52% 48%
41% 102 42% 58%
40% 328 51% 49%
45% 116 46% 54%

44% 210 40% 60%
- 20 - -
- 14 - -
42% 133 42% 58%
49% 43 - -
41% 354 50% 50%
- 38 - -
- 12 - -
- 33 - -
- 7 - -
36% 126 60% 40%
35% 111 44% 56%
46% 198 46% 54%
- 9 - -
- 28 - -
34% 174 49% 51%
42% 178 40% 60%
49% 138 55% 45%
40% 48 - -
45% 88 42% 58%
36% 202 49% 51%
45% 316 47% 53%
43% 136 43% 57%
39% 380 44% 56%
46% 274 49% 51%
- 39 - -
45% 54 - -
44% 119 46% 54%
41% 241 45% 55%
42% 101 49% 51%
34% 57 - -
- 27 - -
- 16 - -
47% 93 42% 58%
44% 119 46% 54%
41% 241 45% 55%
39% 158 51% 49%
43% 43 - -
40% 195 50% 50%
42% 297 43% 57%
47% 116 44% 56%
41% 37 - -
- 9 - -
40% 215 44% 56%
42% 178 48% 52%
45% 80 50% 50%
41% 118 49% 51%
54% 55 - -
- 8 - -
34% 223 54% 46%
42% 212 41% 59%
48% 249 44% 56%
36% 72 - -
32% 111 56% 44%
34% 60 - -
- 30 - -
- 36 - -
- 20 - -
35% 85 52% 48%
33% 103 56% 44%
36% 92 53% 47%
35% 110 56% 44%
- 45 - -
45% 115 32% 68%
- 21 - -
36% 197 56% 44%
47% 98 53% 47%
43% 133 35% 65%
41% 85 49% 51%
47% 43 - -
- 10 - -
36% 131 55% 45%
53% 54 - -
44% 72 - -
- 11 - -
36% 66 - -
41% 44 - -
44% 223 43% 57%
- 37 - -
36% 149 56% 44%
- 11 - -
48% 63 - -
38% 48 - -
- 4 - -
- 35 - -
47% 61 - -
- 2 - -
Coffee pods Ready-to-drink coffee (eg a chi
Sample At least once a day Less than once a day Sample

16+ who have drunk
16+ who have drunk
47% 53% ready-to-drink coffee (eg
coffee pods in the last
a chilled coffee in a can)
month
in the last month
193 49% 51% 145
212 45% 55% 157
0 - - 4
47 - - 73
76 42% 58% 97
84 51% 49% 65
84 45% 55% 40
63 - - 25
51 - - 6
47 - - 73
160 47% 53% 162
147 45% 55% 65
51 - - 6
123 42% 58% 170
168 48% 52% 105
114 50% 50% 31
207 46% 54% 235
198 48% 52% 71
15 - - 29
32 - - 44
76 42% 58% 97
84 51% 49% 65
84 45% 55% 40
63 - - 25
35 - - 5
16 - - 1
54 - - 81
135 46% 54% 137
56 - - 70
79 48% 52% 67
124 44% 56% 67
89 56% 44% 21
3 - - 0
23 - - 26
81 48% 52% 98
61 - - 17
28 - - 4
24 - - 43
79 46% 54% 64
86 44% 56% 48
23 - - 2
0 - - 4
61 - - 85
79 53% 47% 49
53 - - 11
62 - - 81
89 44% 56% 56
61 - - 20
0 - - 4
38 - - 32
20 - - 8
39 - - 43
35 - - 29
32 - - 20
33 - - 28
36 - - 18
60 - - 57
58 - - 40
36 - - 18
18 - - 13
38 - - 32
59 - - 51
35 - - 29
32 - - 20
33 - - 28
60 - - 57
94 49% 51% 58
54 - - 31
132 53% 47% 141
100 37% 63% 68
107 49% 51% 75
66 - - 22
238 47% 53% 169
74 - - 64
93 45% 55% 73
10 - - 19
16 - - 18
52 - - 14
15 - - 22
271 45% 55% 185
13 - - 25
9 - - 6
8 - - 11
11 - - 6
65 - - 57
89 46% 54% 63
153 43% 57% 109
5 - - 4
17 - - 11
114 52% 48% 78
101 41% 59% 75
100 48% 52% 48
18 - - 28
55 - - 66
131 52% 48% 89
201 44% 56% 123
73 - - 94
232 47% 53% 164
173 47% 53% 142
17 - - 19
25 - - 32
65 - - 50
173 49% 51% 102
61 - - 56
39 - - 22
18 - - 16
7 - - 9
42 - - 51
65 - - 50
173 49% 51% 102
100 46% 54% 78
25 - - 25
118 49% 51% 73
185 44% 56% 154
77 47% 53% 53
21 - - 22
4 - - 4
122 52% 48% 54
135 40% 60% 85
54 - - 46
64 - - 70
27 - - 49
3 - - 2
173 53% 47% 151
125 45% 55% 48
132 41% 59% 128
54 - - 47
74 - - 65
57 - - 41
25 - - 19
26 - - 18
17 - - 5
75 52% 48% 59
66 - - 62
82 50% 50% 69
73 - - 65
18 - - 45
62 - - 44
23 - - 17
143 50% 50% 113
52 - - 40
72 - - 12
51 - - 46
26 - - 28
11 - - 9
85 49% 51% 87
29 - - 31
36 - - 16
12 - - 8
58 - - 26
23 - - 9
125 46% 54% 92
26 - - 22
111 50% 50% 84
6 - - 7
34 - - 25
27 - - 16
1 - - 3
14 - - 13
37 - - 25
1 - - 2
eady-to-drink coffee (eg a chilled coffee in a can)
At least once a day Less than once a day
33% 67%
47% 53%
20% 80%
- -
- -
40% 60%
- -
- -
- -
- -
- -
41% 59%
- -
- -
35% 65%
30% 70%
- -
37% 63%
- -
- -
- -
40% 60%
- -
- -
- -
- -
- -
31% 69%
38% 62%
- -
- -
- -
- -
- -
- -
55% 45%
- -
- -
- -
- -
- -
- -
- -
46% 54%
- -
- -
26% 74%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
41% 59%
- -
27% 73%
- -
40% 60%
- -
- -
- -
- -
- -
- -
37% 63%
- -
- -
- -
- -
- -
- -
28% 72%
- -
- -
42% 58%
28% 72%
- -
- -
- -
45% 55%
28% 72%
27% 73%
37% 63%
27% 73%
- -
- -
- -
33% 67%
- -
- -
- -
- -
- -
- -
33% 67%
41% 59%
- -
- -
31% 69%
- -
- -
- -
- -
35% 65%
- -
- -
- -
- -
38% 62%
- -
27% 73%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
38% 62%
- -
- -
- -
- -
- -
45% 55%
- -
- -
- -
- -
- -
35% 65%
- -
42% 58%
- -
- -
- -
- -
- -
- -
- -
Purchasing of coffee Back to Contents
"Have you bought coffee, either for yourself or someone else, to drink at home in the last month?"
All
Sample 2000
Yes 65%
No 32%
Don't know/can't remember 3%

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Purchasing of coffee
"Have you bought coffee, either for yourself or someone else, to drink at home in the last month?"
Sample Yes
All 2000 65%
Gender
Male 988 62%
Women 1001 68%
Age
16-24 278 63%
25-34 353 69%
35-44 332 68%
45-54 346 66%
55-64 317 62%
65+ 374 63%
Age
16-24 278 63%
25-44 685 68%
45-64 663 64%
65+ 374 63%
Age
16-34 631 66%
35-54 678 67%

55+ 691 62%
Age
16-44 963 67%
45+ 1037 64%
Age
16-19 115 65%
20-24 163 61%
25-34 353 69%
35-44 332 68%
45-54 346 66%
55-64 317 62%
65-74 234 67%
75+ 140 57%
Generation
Generation X (42-57) 526 67%
Baby Boomers (58-76) 534 62%
Gender and age
Male 16-24 139 63%

Male 25-44 342 68%
Male 45-64 327 55%
Male 65+ 180 60%
Female 16-24 131 61%
Female 25-44 341 68%
Female 45-64 335 72%
Female 65+ 194 66%
Gender and age
Male 16-34 318 66%
Male 35-54 332 64%
Male 55+ 338 56%
Female 16-34 305 66%
Women 35-54 343 70%
Women 55+ 353 68%
Region
Scotland 172 65%
North East 83* 72%
North West 226 67%

South East 280 61%
South West 175 66%
Wales 98* 68%
Region
Scotland 172 65%
Area
City 651 69%
Large town 462 65%
Small town 575 61%
Employment
Full-time 933 68%
Part-time 362 65%
Not working 705 62%

Employment
Currently working
None of these 32* -
A 80* 63%
B 440 72%
C1 580 63%
C2 420 67%
D 144 64%
E 336 59%
AB 520 70%
C1C2 1000 65%
DE 480 61%
ABC1 1100 66%
C2DE 900 64%
Household income
Under £9,500 116 62%
£9,500 - £15,499 207 62%
£15,500 - £24,999 380 62%
£25,000 - £49,999 732 68%
£50,000 - £74,999 270 71%
£75,000 or over 128 70%
Don't know 70* -
Household income
Under £15,500 323 62%
£15,500 - £24,999 380 62%
£25,000 - £49,999 732 68%
£50,000 or over 398 71%
Financial situation

Housing situation
Other 20* -
Any children
No 851 60%
Aged 5-11 253 75%
Aged 12-15 161 75%
Aged 16-18 93* 76%
Aged 19-24 109 68%
Aged 25+ 73* -

Lifestage
Other 240 62%
Lifestage by age
Other 705 61%


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e in the last month?"
Don't know/can't
No
remember
32% 3%
35% 3%
29% 2%
- -
34% 3%
27% 4%
30% 3%
33% 1%
36% 3%
33% 4%
34% 3%
28% 3%
34% 2%
33% 4%
30% 3%
31% 2%
34% 3%
30% 3%
34% 2%
32% 3%
35% 4%
27% 4%
30% 3%
33% 1%
36% 3%
29% 4%
39% 4%
32% 3%
29% 3%
25% 5%
32% 2%
31% 2%
35% 3%
37% 3%
33% 4%
28% 3%
43% 2%
36% 4%
36% 3%
28% 3%
27% 1%
31% 3%
- -
30% 4%
35% 1%
40% 4%
31% 3%
27% 2%
29% 2%
- -
33% 2%
25% 2%
31% 2%
36% 4%
35% 3%
30% 4%
29% 3%
30% 3%
37% 1%
33% 2%
27% 5%
33% 2%
29% 2%
36% 4%
35% 3%
30% 4%
30% 3%
34% 2%
30% 3%
28% 3%
32% 3%
36% 3%
33% 3%
30% 2%
33% 2%
35% 4%
38% 3%
- -
33% 4%
43% 3%
30% 2%
24% 4%
- -
35% 4%
- -
31% 3%
26% 2%
33% 1%
- -
31% 6%
25% 3%
36% 2%
30% 3%
33% 3%
37% 4%
26% 3%
33% 2%
36% 3%
31% 2%
33% 3%
35% 3%
36% 2%
34% 4%
30% 2%
26% 3%
29% 2%
36% 3%
- -
36% 2%
34% 4%
30% 2%
27% 3%
43% 7%
31% 3%
31% 3%
36% 4%
35% 2%
- -
32% 3%
27% 2%
33% 5%
29% 2%
45% 3%
- -
24% 2%
32% 3%
37% 3%
19% 3%
23% 2%
25% 1%
23% 1%
29% 3%
- -
22% 2%
21% 2%
22% 2%
22% 2%
43% 3%
40% 2%
30% 2%
23% 3%
31% 3%
34% 2%
33% 5%
35% 3%
- -
20% 3%
29% 2%
42% 1%
- -
26% 3%
32% 3%
35% 3%
27% 2%
21% 2%
- -
42% 3%
37% 0%
- -
22% 5%
34% 2%
- -
Most appealing ways to save money on coffee at home Back to Contents
"Which of the following would you be most willing to do to save money on coffee at home? Please select up to 3."
Base: 1,303 internet users aged 16+ who have bought coffee to drink at home in the last month
All
Sample 1303
Buy coffee from discount stores (eg
38%
Aldi, Lidl)
Buy coffee in larger packs 32%
Buy more own-label coffee 25%
Buy cheaper coffee formats (eg

22%
instant coffee)
Buy less coffee 17%
Buy coffee blends (ie coffee made

16%
from a mix of different coffee beans)
None of these 15%

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Please select up to 3."

Most appealing ways to save money on coffee at home
"Which of the following would you be most willing to do to save money on coffee at home? Please select up to 3."
Base: 1,303 internet users aged 16+ who have bought coffee to drink at home in the last month
Buy coffee from

Sample discount stores (eg
Aldi, Lidl)
All 1303 38%
Gender
Male 611 37%
Women 683 39%
Age
16-24 175 37%
25-34 243 45%
35-44 225 43%
45-54 229 38%
55-64 195 33%
65+ 236 31%
Age
16-24 175 37%
25-44 468 44%
45-64 424 36%
65+ 236 31%
Age
16-34 418 42%
35-54 454 41%
55+ 431 32%
Age
16-44 643 42%
45+ 660 34%
Age
16-19 75* 32%
20-24 100 40%
25-34 243 45%
35-44 225 43%
45-54 229 38%
55-64 195 33%
65-74 156 29%
75+ 80* 34%
Generation
Generation X (42-57) 353 37%
Baby Boomers (58-76) 331 32%

Gender and age
Male 16-24 88* 33%
Male 25-44 234 41%
Male 45-64 181 36%
Male 65+ 108 32%
Female 16-24 80* 38%
Female 25-44 233 47%
Female 45-64 242 36%
Female 65+ 128 30%
Gender and age
Male 16-34 210 39%
Male 35-54 211 38%
Male 55+ 190 33%
Female 16-34 201 43%
Women 35-54 241 43%
Women 55+ 241 31%
Region
Scotland 112 35%
North East 60* -
North West 152 49%
East Midlands 93* 40%

South East 172 33%
South West 115 39%
Wales 67* -
Region
Scotland 112 35%
Area
City 448 42%
Large town 301 36%
Small town 352 36%
Employment
Full-time 633 39%
Part-time 234 36%

Not working 436 38%
Not working - other reason 82* 51%
Employment
Temporary contract 65* -
Currently working
None of these 17* -
A 50* -
B 316 33%
C1 363 40%
C2 283 34%
D 92* 46%
E 199 47%
AB 366 34%
C1C2 646 37%
DE 291 46%
ABC1 729 37%
C2DE 574 40%
Household income
Under £9,500 72* -
£9,500 - £15,499 129 44%
£15,500 - £24,999 236 39%
£25,000 - £49,999 500 36%
£50,000 - £74,999 193 38%
£75,000 or over 89* 33%
Don't know 25* -
Household income
Under £15,500 201 45%
£15,500 - £24,999 236 39%
£25,000 - £49,999 500 36%
£50,000 or over 282 37%
Prefer not to say/Don't know 84* 38%

Financial situation
Housing situation
Other 10* -
Any children
No 508 36%
Aged 5-11 190 42%
Aged 12-15 120 40%
Aged 16-18 71* -
Aged 19-24 74* -
Aged 25+ 51* -

Lifestage
Under 35s living with parents/family 98* 31%
Other 149 44%
Lifestage by age
Couples aged 45 or over without child 95* 29%

Other 432 36%
Single-person household - income of £ 82* 30%

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ee at home? Please select up to 3."
home in the last month
Buy cheaper coffee

Buy coffee in larger Buy more own-label
formats (eg instant Buy less coffee
packs coffee
coffee)
32% 25% 22% 17%
31% 22% 23% 18%
33% 28% 19% 15%
- - - -
33% 19% 32% 22%
33% 29% 28% 24%
32% 25% 24% 18%
35% 24% 16% 14%
31% 29% 18% 10%
26% 25% 13% 11%
33% 19% 32% 22%
32% 27% 26% 21%
33% 26% 17% 12%
26% 25% 13% 11%

33% 25% 30% 23%
34% 25% 20% 16%
29% 26% 15% 11%
33% 25% 28% 21%
31% 26% 16% 12%
37% 17% 36% 27%
29% 21% 29% 19%
33% 29% 28% 24%
32% 25% 24% 18%
35% 24% 16% 14%
31% 29% 18% 10%
26% 27% 13% 13%
28% 20% 11% 9%
31% 22% 31% 23%
32% 28% 27% 23%
33% 25% 29% 27%
32% 30% 25% 20%
36% 25% 18% 13%
28% 26% 15% 11%
- - - -
33% 22% 31% 19%
30% 26% 26% 25%
33% 19% 22% 13%
27% 21% 13% 10%
34% 16% 33% 25%
35% 29% 25% 18%
34% 32% 13% 12%
26% 27% 13% 13%
- - - -
32% 27% 28% 23%
31% 21% 24% 20%
28% 18% 17% 9%
34% 23% 31% 23%
37% 28% 15% 13%
29% 33% 14% 12%
- - - -
29% 28% 21% 14%
- - - -
34% 27% 20% 17%
27% 28% 21% 17%
28% 22% 29% 22%

32% 24% 23% 16%
31% 22% 16% 19%
38% 23% 24% 16%
35% 28% 20% 16%
28% 24% 22% 18%
- - - -
29% 28% 21% 14%
32% 29% 21% 15%
27% 28% 21% 17%
28% 22% 29% 22%
32% 24% 23% 16%
38% 23% 24% 16%
34% 25% 18% 17%
28% 25% 21% 18%
35% 24% 26% 18%
29% 29% 20% 16%
29% 26% 19% 15%
33% 23% 18% 18%
33% 26% 23% 18%
32% 23% 25% 18%

29% 26% 18% 13%
- - - -
- - - -
24% 27% 11% 9%
41% 28% 28% 18%
32% 27% 23% 18%
- - - -
- - - -
- - - -
- - - -
35% 24% 26% 26%
30% 25% 21% 21%
34% 26% 24% 14%
- - - -
- - - -
39% 26% 19% 16%
32% 25% 21% 16%
25% 26% 20% 14%
36% 23% 30% 18%

29% 27% 24% 21%
37% 26% 19% 16%
29% 25% 21% 15%
31% 26% 26% 20%
34% 25% 20% 16%
28% 26% 23% 17%
- - - -
28% 25% 22% 19%
25% 25% 22% 17%
32% 26% 21% 15%
42% 25% 21% 17%
38% 34% 18% 22%
- - - -
- - - -
27% 25% 23% 20%
25% 25% 22% 17%
32% 26% 21% 15%
41% 28% 20% 19%
29% 15% 23% 10%

32% 26% 17% 15%
33% 26% 23% 16%
31% 25% 21% 19%
28% 15% 26% 20%
- - - -
31% 26% 19% 12%
37% 26% 21% 20%
25% 26% 22% 13%
27% 26% 21% 17%
35% 18% 31% 31%
- - - -
35% 29% 24% 18%
31% 26% 15% 13%
30% 24% 25% 19%
36% 30% 29% 20%
32% 28% 25% 22%
38% 32% 18% 16%
- - - -
- - - -
- - - -
35% 34% 23% 18%
36% 26% 27% 21%
35% 33% 23% 17%
36% 26% 25% 19%
38% 17% 33% 30%
24% 27% 23% 12%
- - - -
40% 28% 22% 18%
30% 24% 21% 18%
28% 25% 13% 10%
27% 25% 22% 18%
28% 26% 33% 18%
- - - -
36% 27% 28% 19%
32% 25% 24% 21%
23% 28% 19% 9%
- - - -
47% 29% 12% 16%
28% 23% 19% 15%

31% 23% 20% 17%
32% 28% 25% 18%
41% 28% 22% 18%
- - - -
22% 26% 22% 13%
32% 32% 26% 12%
- - - -
- - - -
35% 27% 20% 17%
- - - -
Buy coffee blends (ie
coffee made from a mix
None of these
of different coffee
beans)
16% 15%
17% 15%
15% 14%
- -
19% 5%
21% 5%
19% 8%
17% 15%
10% 26%
9% 27%
19% 5%
20% 7%
14% 20%
9% 27%
20% 5%
18% 12%
10% 27%
20% 6%
12% 23%
16% 5%
21% 5%
21% 5%
19% 8%
17% 15%
10% 26%
8% 29%
11% 24%
19% 5%
21% 6%
21% 5%
21% 6%
14% 16%
11% 27%
- -
17% 5%
24% 7%
12% 22%
11% 31%
21% 5%
16% 7%
16% 19%
8% 24%
- -
22% 5%
19% 11%
9% 31%
19% 5%
17% 12%
10% 23%
- -
12% 18%
- -
16% 11%
17% 19%
15% 14%
26% 8%
16% 22%
19% 11%
13% 16%
14% 17%
- -
12% 18%
16% 11%
17% 19%
15% 14%
26% 8%
19% 11%
14% 18%
13% 16%
17% 11%
20% 14%
12% 16%
14% 20%
18% 11%
19% 14%
12% 21%
- -
- -
9% 29%
17% 7%
18% 12%
- -
- -
- -
- -
20% 8%
23% 8%
15% 14%
- -
- -
19% 13%
14% 15%
13% 22%
14% 11%
19% 9%
19% 13%
14% 18%
17% 9%
17% 14%
15% 16%
- -
19% 12%
17% 14%
16% 17%
17% 9%
13% 13%
- -
- -
16% 11%
17% 14%
16% 17%
16% 11%
14% 24%
16% 19%
17% 13%
15% 13%
16% 10%
- -
15% 22%
19% 11%
16% 12%
16% 12%
12% 8%
- -
21% 9%
12% 22%
16% 13%
22% 4%
25% 8%
23% 10%
- -
- -
- -
21% 5%
24% 8%
22% 6%
22% 9%
12% 7%
11% 19%
- -
21% 7%
19% 14%
10% 27%
19% 11%
16% 8%
- -
23% 6%
23% 7%
8% 25%
- -
18% 9%
16% 22%
13% 18%
22% 5%
20% 8%
- -
10% 19%
13% 18%
- -
- -
19% 13%
- -
Behaviours related to coffee
"Do the following statements apply to you?"
Base: 1,205 internet users aged 16+ who have drunk and bought coffee to drink at home in the last month
I would be
interested in
I expect coffee using a coffee
Caffeine helps
sold by UK refill station for
me to
companies to be coffee
concentrate
ethically sourced beans/ground
coffee at a
supermarket
Sample 1205 1205 1205
Yes 73% 56% 54%
No 15% 32% 30%
Don't know 12% 12% 16%

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Back to Contents
k at home in the last month
I would like to
see a wider I am trying to cut I am concerned
I think decaf The taste of
choice of decaf down how much about the impact
coffee is good for decaf coffees
coffee (eg caffeine I of caffeine on my
you puts me off them
formats and consume sleep
flavours)
1205 1205 1205 1205 1205
44% 43% 39% 37% 36%
45% 28% 58% 51% 59%
12% 29% 3% 12% 4%

I am concerned I am concerned
I would be I buy coffee from about the impact about the
interested in online retailers of caffeine on my process of
trying lab-grown (excluding online emotional removing
coffee supermarkets) wellbeing (eg caffeine to make
anxiety levels) decaf coffee
1205 1205 1205 1205
36% 33% 33% 30%
41% 65% 61% 50%
23% 3% 6% 20%
Behaviours related to coffee
"Do the following statements apply to you?"
I expect coffee sold by UK companies to be ethic

Sample Yes
All 1205 73%
Gender
Male 586 72%
Women 611 73%
Age
16-24 154 69%
25-34 219 80%
35-44 207 71%
45-54 214 70%
55-64 186 70%
65+ 225 74%
Age
16-24 154 69%
25-44 426 76%
45-64 400 70%
65+ 225 74%
Age
16-34 373 76%
35-54 421 70%

55+ 411 73%
Age
16-44 580 74%
45+ 625 72%
Age
16-19 64* -
20-24 90* 68%
25-34 219 80%
35-44 207 71%
45-54 214 70%
55-64 186 70%
65-74 149 74%
75+ 76* 74%
Generation
Generation X (42-57) 330 68%
Baby Boomers (58-76) 315 74%
Gender and age
Male 16-24 80* 69%

Male 25-44 225 73%
Male 45-64 176 72%
Male 65+ 105 69%
Female 16-24 68* -
Female 25-44 200 78%
Female 45-64 223 69%
Female 65+ 120 79%
Gender and age
Male 16-34 199 73%
Male 35-54 201 72%
Male 55+ 186 70%
Female 16-34 168 78%
Women 35-54 218 69%
Women 55+ 225 75%
Region
Scotland 103 75%
North East 54* -
North West 139 78%
Yorkshire & Humberside 97* 73%

South East 156 69%
South West 107 79%
Wales 65* -
Region
Scotland 103 75%
Area
City 421 76%
Large town 278 71%
Small town 315 70%
Employment
Full-time 600 71%
Part-time 211 73%
Not working 394 75%

Not working - other reason 71* -
Employment
Currently working
None of these 16* -
A 49* -
B 297 71%
C1 335 73%
C2 265 71%
D 83* 73%
E 176 76%
AB 346 72%
C1C2 600 72%
DE 259 75%
ABC1 681 72%
C2DE 524 73%
Household income
Under £9,500 63* -
£9,500 - £15,499 120 77%
£15,500 - £24,999 218 68%
£25,000 - £49,999 468 71%
£50,000 - £74,999 183 74%
£75,000 or over 83* 81%
Don't know 19* -
Household income
Under £15,500 183 78%
£15,500 - £24,999 218 68%
£25,000 - £49,999 468 71%
£50,000 or over 266 76%
Prefer not to say/Don't know 70* -
Financial situation

Struggling - I'm in danger of falling be 71* -
Housing situation
Other 8* -
Any children
No 464 72%
Aged 5-11 177 72%
Aged 12-15 113 73%
Aged 16-18 65* -
Aged 19-24 70* -
Aged 25+ 48* -

Lifestage
Other 144 77%
Lifestage by age
Single-person household aged under 71* -
Couples aged under 45 without childre 94* 69%
Other 395 75%

Dual-parent family - income under £25 68* -

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to drink at home in the last month
t coffee sold by UK companies to be ethically sourced

I would be interested in using a coffee refill station for coffee beans/ground coff
No Don't know Yes No
15% 12% 56% 32%
17% 12% 55% 34%
14% 12% 57% 31%
- - - -
20% 11% 72% 18%
14% 5% 69% 22%
18% 11% 65% 30%
16% 14% 57% 28%
17% 13% 40% 45%
9% 16% 36% 47%
20% 11% 72% 18%
16% 8% 67% 26%
16% 14% 49% 36%
9% 16% 36% 47%
17% 8% 71% 20%
17% 13% 61% 29%

13% 15% 37% 46%
17% 9% 68% 24%
14% 15% 44% 40%
- - - -
24% 8% 73% 23%
14% 5% 69% 22%
18% 11% 65% 30%
16% 14% 57% 28%
17% 13% 40% 45%
9% 16% 38% 46%
9% 17% 32% 47%
20% 10% 71% 20%
15% 8% 70% 23%
14% 4% 67% 24%
15% 10% 72% 23%
18% 14% 54% 33%
12% 14% 38% 45%
- - - -
21% 10% 71% 19%

19% 8% 65% 28%
15% 13% 46% 40%
12% 19% 34% 49%
- - - -
13% 9% 70% 24%
17% 14% 52% 33%
7% 14% 37% 45%
- - - -
20% 8% 69% 22%
17% 11% 57% 32%
14% 16% 37% 48%
14% 8% 71% 19%
17% 14% 65% 27%
12% 14% 38% 44%
- - - -
15% 11% 59% 32%
- - - -
10% 12% 50% 29%
14% 12% 59% 29%
16% 11% 56% 30%
12% 13% 57% 28%

22% 12% 46% 42%
17% 11% 64% 24%
19% 12% 53% 37%
10% 11% 66% 29%
- - - -
15% 11% 59% 32%
11% 12% 50% 32%
14% 12% 59% 29%
16% 11% 56% 30%
12% 13% 57% 28%
17% 11% 64% 24%
20% 12% 50% 39%
14% 13% 59% 35%
13% 11% 63% 26%
19% 9% 54% 35%
16% 14% 54% 32%
14% 15% 46% 41%
18% 11% 64% 28%
17% 10% 51% 34%
11% 14% 47% 37%

- - - -
- - - -
10% 15% 37% 47%
- - - -
18% 11% 61% 30%
- - - -
- - - -
- - - -
- - - -
14% 9% 63% 24%
23% 7% 62% 32%
17% 14% 59% 30%
- - - -
- - - -
16% 12% 59% 32%
15% 12% 50% 36%
14% 15% 54% 35%
14% 12% 66% 23%
16% 8% 59% 26%

17% 11% 59% 32%
15% 13% 52% 36%
15% 9% 61% 25%
16% 12% 54% 34%
15% 12% 58% 30%
- - - -
14% 9% 53% 34%
16% 16% 50% 35%
17% 12% 56% 33%
16% 10% 64% 27%
13% 6% 69% 25%
- - - -
- - - -
14% 8% 55% 31%
16% 16% 50% 35%
17% 12% 56% 33%
15% 9% 66% 27%
- - - -
15% 14% 53% 36%

16% 11% 58% 30%
13% 9% 54% 31%
- - - -
- - - -
16% 13% 43% 43%
17% 10% 68% 25%
15% 9% 57% 31%
14% 13% 63% 25%
11% 14% 59% 22%
- - - -
18% 9% 67% 26%
13% 13% 42% 42%
16% 13% 57% 30%
12% 7% 78% 17%
20% 7% 69% 23%
16% 11% 68% 27%
- - - -
- - - -
- - - -
16% 10% 70% 24%
18% 5% 75% 20%
17% 10% 69% 24%
19% 6% 70% 23%
10% 15% 69% 15%
12% 15% 50% 35%
- - - -
17% 8% 68% 24%
22% 13% 52% 36%
12% 15% 37% 46%
16% 7% 60% 30%
- - - -
- - - -
18% 6% 76% 19%
22% 9% 64% 31%
10% 16% 46% 37%
- - - -
17% 11% 53% 32%
21% 18% 40% 43%
13% 12% 51% 35%

- - - -
18% 7% 69% 23%
- - - -
15% 16% 47% 37%
9% 14% 61% 30%
- - - -
- - - -
23% 15% 52% 38%
- - - -
n for coffee beans/ground coffee at a supermarket Caffeine helps me to concentrate
Don't know Yes No Don't know
12% 54% 30% 16%
12% 60% 25% 16%
12% 48% 35% 17%
- - - -
10% 72% 19% 8%
9% 72% 19% 9%
5% 64% 29% 7%
15% 53% 30% 17%
15% 37% 42% 21%
18% 30% 38% 32%
10% 72% 19% 8%
7% 68% 23% 8%
15% 45% 36% 19%
18% 30% 38% 32%
9% 72% 19% 9%
10% 58% 29% 12%

17% 33% 40% 27%
8% 69% 22% 8%
16% 40% 37% 24%
- - - -
3% 72% 23% 4%
9% 72% 19% 9%
5% 64% 29% 7%
15% 53% 30% 17%
15% 37% 42% 21%
16% 31% 39% 30%
21% 28% 36% 37%
9% 74% 18% 8%
7% 67% 24% 8%
9% 68% 21% 11%
5% 67% 27% 7%
13% 53% 31% 16%
17% 32% 41% 28%
- - - -
10% 75% 19% 6%

8% 75% 18% 8%
14% 47% 34% 19%
17% 38% 28% 34%
- - - -
7% 61% 30% 9%
15% 43% 38% 19%
18% 23% 47% 31%
- - - -
9% 74% 19% 8%
11% 65% 24% 10%
15% 39% 31% 30%
10% 70% 20% 10%
9% 52% 34% 14%
18% 28% 47% 25%
- - - -
9% 50% 34% 17%
- - - -
22% 57% 24% 19%
12% 59% 29% 12%
15% 47% 33% 20%
15% 57% 23% 20%

12% 46% 40% 14%
12% 70% 23% 7%
10% 52% 29% 19%
5% 47% 36% 17%
- - - -
9% 50% 34% 17%
19% 54% 28% 18%
12% 59% 29% 12%
15% 47% 33% 20%
15% 57% 23% 20%
12% 70% 23% 7%
10% 49% 34% 17%
6% 47% 33% 21%
11% 64% 23% 13%
11% 54% 31% 15%
14% 48% 33% 19%
13% 41% 38% 21%
8% 60% 27% 13%
15% 58% 30% 11%
16% 42% 34% 24%

- - - -
- - - -
16% 30% 41% 30%
- - - -
9% 59% 28% 13%
- - - -
- - - -
- - - -
- - - -
13% 64% 25% 12%
5% 63% 28% 9%
11% 56% 29% 14%
- - - -
- - - -
9% 57% 26% 18%
14% 49% 34% 17%
11% 48% 33% 18%
11% 63% 28% 10%
15% 64% 22% 14%

9% 55% 28% 17%
13% 49% 34% 18%
14% 64% 24% 13%
12% 52% 31% 17%
12% 56% 28% 16%
- - - -
13% 53% 33% 14%
15% 45% 34% 21%
10% 56% 28% 16%
8% 60% 30% 10%
6% 55% 28% 17%
- - - -
- - - -
14% 55% 33% 13%
15% 45% 34% 21%
10% 56% 28% 16%
8% 58% 29% 12%
- - - -
11% 49% 33% 18%

13% 55% 29% 15%
15% 57% 26% 16%
- - - -
- - - -
14% 42% 37% 22%
7% 57% 30% 12%
12% 55% 29% 16%
13% 66% 21% 13%
19% 69% 17% 14%
- - - -
7% 66% 25% 10%
16% 38% 37% 25%
13% 57% 28% 14%
5% 67% 26% 7%
8% 68% 25% 7%
5% 65% 26% 10%
- - - -
- - - -
- - - -
6% 59% 30% 11%
6% 75% 18% 7%
7% 59% 29% 12%
6% 73% 19% 8%
16% 76% 11% 13%
15% 44% 32% 24%
- - - -
8% 61% 27% 12%
11% 51% 38% 12%
17% 32% 39% 30%
10% 65% 26% 9%
- - - -
- - - -
4% 70% 24% 6%
5% 59% 32% 10%
17% 32% 38% 29%
- - - -
16% 46% 32% 22%
17% 43% 44% 14%
14% 53% 29% 18%

- - - -
8% 61% 27% 12%
- - - -
16% 37% 40% 22%
9% 56% 20% 24%
- - - -
- - - -
11% 53% 37% 11%
- - - -
I would like to see a wider choice of decaf coffee (eg formats and flavours) I think decaf coffee is g
Yes No Don't know Yes
44% 45% 12% 43%
45% 45% 10% 46%
43% 45% 13% 40%
- - - -
60% 30% 10% 58%
61% 33% 6% 58%
54% 37% 9% 50%
41% 43% 15% 38%
27% 61% 12% 29%
23% 62% 16% 28%
60% 30% 10% 58%
58% 35% 8% 54%
35% 52% 14% 34%
23% 62% 16% 28%
60% 32% 8% 58%
48% 40% 12% 44%

25% 61% 14% 28%
58% 34% 8% 55%
30% 55% 15% 32%
- - - -
63% 28% 9% 63%
61% 33% 6% 58%
54% 37% 9% 50%
41% 43% 15% 38%
27% 61% 12% 29%
21% 62% 17% 28%
26% 61% 13% 28%
60% 30% 10% 59%
61% 32% 7% 57%
63% 32% 5% 60%
60% 32% 8% 55%
38% 47% 14% 36%
23% 62% 15% 28%
- - - -
64% 28% 9% 65%

59% 35% 6% 59%
31% 53% 15% 34%
21% 67% 12% 25%
- - - -
56% 35% 10% 49%
37% 50% 13% 33%
24% 58% 18% 30%
- - - -
61% 32% 7% 63%
50% 38% 12% 48%
21% 67% 12% 26%
60% 31% 10% 54%
45% 42% 13% 40%
28% 57% 16% 30%
- - - -
39% 51% 10% 35%
- - - -
43% 45% 12% 47%
44% 42% 13% 45%
49% 42% 9% 43%
40% 43% 17% 41%

36% 55% 10% 35%
60% 32% 8% 48%
38% 48% 14% 42%
37% 52% 10% 40%
- - - -
39% 51% 10% 35%
44% 45% 11% 47%
44% 42% 13% 45%
49% 42% 9% 43%
40% 43% 17% 41%
60% 32% 8% 48%
37% 51% 12% 39%
40% 47% 13% 44%
54% 37% 9% 49%
43% 45% 13% 45%
37% 50% 14% 39%
33% 54% 13% 31%
50% 40% 11% 47%
45% 45% 10% 39%
34% 53% 14% 39%

- - - -
- - - -
24% 62% 14% 30%
- - - -
47% 43% 11% 44%
- - - -
- - - -
- - - -
- - - -
58% 31% 10% 57%
59% 32% 9% 53%
39% 49% 11% 35%
- - - -
- - - -
40% 51% 9% 38%
44% 45% 11% 39%
38% 46% 16% 40%
54% 36% 10% 51%
49% 38% 13% 54%

42% 49% 9% 42%
41% 46% 13% 39%
51% 37% 12% 53%
43% 47% 10% 40%
44% 42% 14% 46%
- - - -
44% 48% 8% 42%
43% 42% 16% 43%
44% 44% 12% 42%
42% 50% 9% 40%
53% 42% 5% 51%
- - - -
- - - -
46% 44% 10% 46%
43% 42% 16% 43%
44% 44% 12% 42%
45% 47% 8% 43%
- - - -
42% 49% 9% 44%

46% 42% 12% 43%
39% 46% 15% 40%
- - - -
- - - -
34% 55% 11% 37%
50% 40% 10% 44%
39% 45% 16% 44%
53% 37% 10% 50%
54% 30% 16% 51%
- - - -
55% 39% 7% 51%
31% 54% 15% 32%
45% 42% 13% 46%
59% 38% 3% 54%
60% 31% 8% 51%
48% 45% 7% 44%
- - - -
- - - -
- - - -
56% 37% 7% 45%
58% 37% 5% 59%
54% 37% 8% 46%
56% 39% 5% 57%
60% 25% 15% 56%
41% 45% 14% 41%
- - - -
52% 40% 8% 47%
44% 45% 11% 44%
24% 61% 15% 27%
42% 48% 10% 45%
- - - -
- - - -
61% 36% 3% 56%
57% 31% 12% 53%
29% 55% 16% 32%
- - - -
36% 47% 17% 33%
30% 60% 10% 33%
37% 50% 13% 39%

- - - -
52% 41% 6% 46%
- - - -
36% 50% 14% 42%
53% 33% 14% 42%
- - - -
- - - -
38% 49% 13% 41%
- - - -
I think decaf coffee is good for you I am trying to cut down how much caffeine I consume
28% 29% 39% 58%
27% 27% 40% 57%
30% 30% 39% 59%
- - - -
27% 16% 53% 44%
25% 17% 58% 39%
29% 20% 43% 55%
27% 36% 34% 63%
34% 37% 27% 71%
29% 43% 24% 74%
27% 16% 53% 44%
27% 19% 50% 47%
30% 36% 31% 67%
29% 43% 24% 74%
26% 16% 55% 41%
28% 28% 38% 59%

31% 40% 26% 73%
27% 18% 51% 46%
30% 39% 28% 69%
- - - -
26% 11% 57% 40%
25% 17% 58% 39%
29% 20% 43% 55%
27% 36% 34% 63%
34% 37% 27% 71%
28% 44% 25% 72%
32% 41% 22% 76%
27% 15% 55% 42%
25% 18% 54% 42%
22% 18% 60% 37%
27% 18% 49% 47%
30% 34% 31% 66%
31% 41% 26% 72%
- - - -
16% 19% 59% 38%

29% 12% 50% 48%
27% 39% 30% 66%
30% 45% 20% 78%
- - - -
26% 26% 51% 46%
32% 35% 31% 67%
28% 42% 28% 70%
- - - -
23% 14% 56% 41%
27% 25% 41% 55%
31% 43% 21% 77%
28% 18% 57% 40%
29% 31% 35% 62%
32% 38% 29% 69%
- - - -
26% 39% 40% 58%
- - - -
27% 27% 38% 58%
23% 32% 40% 59%
30% 27% 44% 52%
27% 32% 38% 61%

36% 29% 33% 61%
29% 23% 43% 55%
28% 29% 38% 58%
35% 25% 38% 60%
- - - -
26% 39% 40% 58%
24% 28% 37% 60%
23% 32% 40% 59%
30% 27% 44% 52%
27% 32% 38% 61%
29% 23% 43% 55%
32% 29% 36% 59%
33% 24% 40% 58%
28% 23% 44% 53%
26% 28% 43% 55%
30% 30% 38% 60%
30% 39% 26% 71%
30% 23% 44% 53%
24% 36% 37% 60%
28% 33% 33% 64%

- - - -
- - - -
29% 41% 26% 72%
- - - -
30% 26% 42% 56%
- - - -
- - - -
- - - -
- - - -
21% 21% 54% 41%
26% 21% 51% 47%
34% 31% 32% 65%
- - - -
- - - -
35% 27% 38% 61%
27% 34% 41% 56%
25% 35% 33% 63%
30% 19% 37% 60%
28% 18% 43% 52%

33% 26% 40% 58%
26% 35% 38% 59%
29% 18% 41% 55%
30% 30% 41% 57%
27% 27% 37% 59%
- - - -
25% 33% 40% 57%
28% 28% 38% 59%
29% 29% 38% 59%
30% 30% 41% 58%
28% 22% 49% 46%
- - - -
- - - -
26% 28% 41% 55%
28% 28% 38% 59%
29% 29% 38% 59%
29% 27% 44% 55%
- - - -
27% 29% 38% 59%

29% 28% 42% 57%
30% 31% 36% 59%
- - - -
- - - -
30% 33% 33% 66%
30% 25% 44% 53%
29% 27% 41% 56%
24% 26% 42% 54%
24% 25% 47% 50%
- - - -
29% 20% 47% 50%
30% 39% 30% 68%
27% 28% 41% 56%
26% 21% 55% 43%
28% 21% 50% 45%
36% 19% 39% 55%
- - - -
- - - -
- - - -
30% 25% 45% 49%
29% 12% 53% 45%
29% 25% 46% 49%
30% 12% 50% 48%
21% 23% 54% 44%
26% 33% 32% 65%
- - - -
30% 22% 46% 50%
29% 28% 43% 55%
30% 43% 23% 76%
30% 25% 38% 59%
- - - -
- - - -
29% 15% 54% 42%
32% 15% 53% 46%
28% 40% 28% 70%
- - - -
33% 34% 33% 63%
25% 41% 31% 66%
28% 33% 35% 63%

- - - -
33% 21% 45% 52%
- - - -
28% 30% 28% 69%
20% 38% 39% 58%
- - - -
- - - -
28% 31% 38% 59%
- - - -
w much caffeine I consume The taste of decaf coffees puts me off them
3% 37% 51% 12%
3% 41% 48% 11%
3% 34% 53% 13%
- - - -
3% 45% 45% 10%
4% 42% 48% 11%
2% 41% 49% 10%
4% 31% 56% 14%
2% 31% 57% 12%
2% 36% 48% 16%
3% 45% 45% 10%
3% 41% 49% 10%
3% 31% 56% 13%
2% 36% 48% 16%
3% 43% 47% 10%
3% 36% 52% 12%

2% 34% 52% 14%
3% 42% 48% 10%
3% 33% 53% 14%
- - - -
3% 49% 46% 6%
4% 42% 48% 11%
2% 41% 49% 10%
4% 31% 56% 14%
2% 31% 57% 12%
3% 38% 46% 15%
1% 30% 51% 18%
3% 45% 46% 9%
4% 43% 47% 10%
3% 41% 50% 9%
4% 44% 45% 11%
3% 30% 56% 14%
2% 36% 50% 14%
- - - -
4% 51% 40% 9%
3% 46% 45% 9%
4% 31% 56% 14%
2% 40% 47% 13%
- - - -
4% 36% 52% 12%
2% 31% 57% 12%
3% 32% 49% 19%
- - - -
4% 46% 46% 9%
3% 41% 47% 12%
2% 36% 52% 12%
4% 39% 49% 12%
3% 31% 57% 11%
2% 32% 52% 16%
- - - -
2% 33% 48% 19%
- - - -
4% 35% 53% 12%
1% 38% 49% 12%
4% 43% 47% 10%
1% 31% 57% 12%

6% 37% 50% 12%
2% 40% 51% 9%
4% 36% 47% 17%
2% 37% 51% 11%
- - - -
2% 33% 48% 19%
3% 35% 55% 10%
1% 38% 49% 12%
4% 43% 47% 10%
1% 31% 57% 12%
2% 40% 51% 9%
5% 36% 48% 15%
2% 40% 49% 11%
3% 42% 47% 11%
3% 33% 54% 13%
3% 37% 49% 13%
3% 32% 54% 14%
3% 40% 52% 9%
2% 33% 51% 16%
3% 36% 49% 15%

- - - -
- - - -
2% 35% 49% 16%
- - - -
2% 36% 53% 11%
- - - -
- - - -
- - - -
- - - -
5% 46% 45% 9%
2% 43% 49% 8%
2% 31% 57% 12%
- - - -
- - - -
1% 39% 50% 11%
3% 33% 57% 10%
4% 35% 49% 16%
2% 36% 51% 13%
5% 45% 43% 12%

1% 39% 50% 11%
3% 34% 53% 13%
4% 42% 46% 12%
2% 36% 53% 11%
4% 39% 47% 14%
- - - -
3% 43% 41% 16%
3% 34% 54% 12%
3% 36% 51% 13%
1% 37% 52% 10%
5% 42% 52% 6%
- - - -
- - - -
4% 43% 44% 13%
3% 34% 54% 12%
3% 36% 51% 13%
2% 39% 52% 9%
- - - -
3% 38% 50% 13%

2% 37% 52% 12%
5% 38% 47% 15%
- - - -
- - - -
2% 36% 52% 12%
4% 38% 53% 10%
3% 37% 49% 15%
4% 43% 44% 13%
3% 34% 52% 14%
- - - -
3% 39% 52% 9%
2% 33% 53% 14%
3% 38% 49% 14%
2% 44% 48% 8%
5% 42% 49% 10%
6% 38% 50% 12%
- - - -
- - - -
- - - -
6% 34% 55% 11%
2% 47% 46% 7%
5% 33% 55% 12%
2% 46% 48% 6%
3% 36% 50% 14%
2% 37% 50% 13%
- - - -
4% 40% 50% 10%
2% 38% 50% 13%
1% 30% 55% 15%
3% 43% 47% 10%
- - - -
- - - -
4% 45% 48% 7%
1% 40% 45% 15%
2% 33% 53% 14%
- - - -
4% 33% 53% 14%
3% 34% 55% 10%
3% 35% 51% 14%

- - - -
3% 40% 53% 7%
- - - -
2% 38% 50% 11%
3% 34% 52% 14%
- - - -
- - - -
3% 38% 46% 16%
- - - -
I am concerned about the impact of caffeine on my sleep I would be interested in trying
Yes No Don't know Yes
36% 59% 4% 36%
38% 57% 6% 42%
35% 62% 3% 30%
- - - -
52% 41% 7% 51%
55% 41% 5% 52%
38% 57% 5% 48%
32% 62% 6% 33%
26% 73% 1% 19%
19% 79% 2% 16%
52% 41% 7% 51%
47% 48% 5% 50%
30% 67% 4% 27%
19% 79% 2% 16%
54% 41% 6% 51%
35% 59% 6% 40%

22% 76% 2% 18%
48% 46% 6% 50%
26% 71% 3% 23%
- - - -
52% 43% 4% 50%
55% 41% 5% 52%
38% 57% 5% 48%
32% 62% 6% 33%
26% 73% 1% 19%
20% 77% 3% 17%
16% 83% 1% 13%
52% 41% 7% 52%
49% 46% 5% 52%
58% 38% 4% 50%
42% 52% 6% 54%
31% 64% 5% 32%
23% 76% 2% 17%
- - - -
54% 35% 11% 56%

49% 45% 6% 54%
28% 66% 6% 33%
16% 83% 1% 19%
- - - -
44% 53% 4% 46%
30% 68% 2% 22%
21% 76% 3% 13%
- - - -
55% 37% 8% 55%
36% 56% 8% 48%
20% 78% 2% 21%
52% 44% 4% 48%
34% 62% 4% 33%
24% 75% 2% 15%
- - - -
32% 62% 6% 35%
- - - -
40% 56% 4% 34%
36% 63% 1% 34%
41% 54% 5% 37%
41% 52% 6% 38%

26% 67% 7% 32%
43% 54% 3% 51%
33% 62% 4% 28%
36% 58% 7% 30%
- - - -
32% 62% 6% 35%
36% 61% 3% 34%
36% 63% 1% 34%
41% 54% 5% 37%
41% 52% 6% 38%
43% 54% 3% 51%
30% 64% 5% 30%
38% 58% 5% 34%
45% 49% 6% 49%
36% 60% 4% 32%
34% 63% 3% 28%
23% 73% 5% 28%
40% 55% 5% 43%
36% 61% 3% 33%
31% 65% 4% 27%

- - - -
- - - -
21% 77% 2% 17%
- - - -
38% 58% 4% 39%
- - - -
- - - -
- - - -
- - - -
51% 42% 7% 49%
52% 44% 4% 50%
27% 69% 4% 32%
- - - -
- - - -
36% 62% 2% 40%
37% 61% 2% 30%
27% 66% 7% 31%
41% 57% 2% 40%
46% 47% 7% 44%

37% 60% 3% 40%
33% 63% 5% 31%
44% 50% 6% 43%
37% 60% 3% 35%
35% 58% 6% 37%
- - - -
41% 55% 4% 33%
31% 63% 6% 34%
37% 60% 3% 35%
36% 58% 5% 42%
43% 54% 2% 48%
- - - -
- - - -
43% 53% 4% 36%
31% 63% 6% 34%
37% 60% 3% 35%
38% 57% 5% 44%
- - - -
36% 59% 4% 34%

37% 58% 5% 37%
36% 61% 3% 38%
- - - -
- - - -
27% 71% 3% 29%
41% 55% 4% 42%
39% 57% 4% 37%
43% 50% 7% 40%
49% 45% 7% 44%
- - - -
43% 52% 5% 47%
26% 71% 3% 23%
40% 55% 5% 38%
47% 50% 2% 48%
45% 49% 6% 53%
37% 54% 9% 49%
- - - -
- - - -
- - - -
41% 54% 5% 44%
45% 48% 7% 57%
42% 54% 4% 43%
43% 51% 6% 56%
51% 41% 8% 50%
36% 59% 5% 32%
- - - -
41% 53% 5% 47%
30% 67% 3% 33%
17% 80% 2% 16%
48% 48% 4% 40%
- - - -
- - - -
47% 47% 6% 57%
35% 61% 4% 45%
27% 69% 5% 23%
- - - -
31% 64% 5% 29%
24% 74% 2% 21%
36% 61% 4% 31%

- - - -
39% 56% 5% 50%
- - - -
31% 64% 5% 29%
47% 47% 6% 38%
- - - -
- - - -
29% 68% 3% 33%
- - - -
I would be interested in trying lab-grown coffee I buy coffee from online retailers (excluding online supermarke
41% 23% 33% 65%
40% 18% 39% 59%
43% 27% 27% 70%
- - - -
38% 11% 51% 45%
34% 14% 47% 51%
36% 15% 43% 53%
37% 30% 28% 68%
51% 30% 23% 76%
52% 32% 10% 88%
38% 11% 51% 45%
35% 15% 45% 52%
44% 30% 26% 72%
52% 32% 10% 88%
36% 13% 49% 49%
37% 23% 35% 61%

52% 31% 16% 83%
36% 14% 47% 50%
47% 31% 20% 78%
- - - -
41% 9% 57% 40%
34% 14% 47% 51%
36% 15% 43% 53%
37% 30% 28% 68%
51% 30% 23% 76%
52% 31% 9% 89%
53% 34% 12% 88%
37% 11% 51% 46%
34% 14% 45% 52%
36% 14% 49% 50%
32% 14% 43% 54%
40% 28% 31% 65%
52% 31% 15% 84%
- - - -
39% 5% 58% 39%

35% 11% 52% 46%
39% 28% 30% 68%
52% 29% 10% 88%
- - - -
35% 20% 38% 59%
48% 31% 23% 74%
52% 35% 10% 89%
- - - -
37% 8% 54% 43%
33% 18% 45% 52%
49% 30% 15% 84%
33% 19% 43% 55%
40% 27% 26% 69%
53% 32% 17% 82%
- - - -
45% 20% 25% 72%
- - - -
37% 29% 35% 64%
38% 28% 29% 69%
43% 20% 26% 72%
39% 23% 33% 62%

44% 24% 28% 70%
38% 11% 43% 56%
46% 27% 32% 65%
45% 25% 37% 60%
- - - -
45% 20% 25% 72%
40% 26% 34% 64%
38% 28% 29% 69%
43% 20% 26% 72%
39% 23% 33% 62%
38% 11% 43% 56%
45% 26% 30% 67%
41% 25% 36% 60%
38% 13% 44% 53%
42% 26% 33% 65%
43% 30% 26% 70%
46% 26% 19% 79%
38% 19% 41% 57%
40% 27% 31% 67%
48% 26% 21% 76%

- - - -
- - - -
54% 29% 12% 87%
- - - -
39% 22% 36% 62%
- - - -
- - - -
- - - -
- - - -
28% 23% 51% 47%
37% 13% 49% 49%
44% 24% 27% 70%
- - - -
- - - -
38% 21% 40% 59%
43% 27% 26% 72%
45% 24% 29% 67%
46% 14% 37% 58%
36% 19% 36% 61%

39% 21% 40% 59%
44% 26% 28% 70%
39% 18% 36% 60%
41% 24% 33% 65%
42% 21% 33% 64%
- - - -
48% 20% 32% 65%
44% 22% 29% 67%
42% 24% 29% 69%
40% 19% 40% 55%
31% 20% 48% 51%
- - - -
- - - -
45% 20% 36% 62%
44% 22% 29% 67%
42% 24% 29% 69%
37% 19% 43% 54%
- - - -
40% 26% 34% 64%

43% 21% 34% 64%
37% 25% 30% 66%
- - - -
- - - -
44% 27% 28% 71%
37% 21% 36% 60%
44% 19% 30% 66%
40% 21% 35% 62%
40% 17% 44% 51%
- - - -
35% 17% 43% 54%
46% 31% 19% 79%
41% 21% 37% 60%
36% 16% 53% 45%
31% 16% 46% 51%
35% 17% 41% 56%
- - - -
- - - -
- - - -
37% 20% 36% 60%
30% 13% 59% 39%
37% 21% 36% 60%
30% 14% 56% 43%
38% 13% 44% 50%
45% 23% 25% 74%
- - - -
34% 19% 43% 55%
44% 23% 35% 63%
50% 33% 12% 87%
45% 15% 44% 52%
- - - -
- - - -
30% 13% 53% 46%
40% 15% 48% 50%
51% 26% 18% 81%
- - - -
40% 30% 26% 70%
48% 31% 21% 77%
44% 25% 29% 68%

- - - -
33% 17% 45% 53%
- - - -
52% 19% 23% 77%
37% 25% 29% 68%
- - - -
- - - -
46% 21% 31% 66%
- - - -
(excluding online supermarkets)
I am concerned about the impact of caffeine on my emotional wellbeing (eg anxiety levels)
3% 33% 61% 6%
2% 33% 61% 6%
3% 32% 62% 6%
- - - -
4% 52% 42% 6%
1% 49% 46% 5%
4% 39% 54% 7%
4% 27% 64% 9%
1% 19% 77% 4%
1% 15% 80% 5%
4% 52% 42% 6%
3% 44% 50% 6%
3% 23% 70% 7%
1% 15% 80% 5%
2% 50% 44% 6%
4% 33% 59% 8%
1% 17% 79% 5%
3% 46% 48% 6%
2% 20% 74% 6%
- - - -
3% 50% 46% 4%
1% 49% 46% 5%
4% 39% 54% 7%
4% 27% 64% 9%
1% 19% 77% 4%
2% 13% 80% 7%
0% 17% 80% 3%
3% 52% 42% 6%
3% 48% 47% 6%
1% 51% 43% 6%
4% 45% 49% 6%
4% 24% 68% 8%
1% 16% 79% 5%
- - - -
4% 48% 44% 9%
2% 45% 48% 6%
2% 22% 71% 7%
2% 12% 83% 5%
- - - -
4% 43% 52% 6%
3% 24% 69% 7%
1% 17% 78% 6%
- - - -
3% 46% 48% 7%
3% 36% 55% 8%
1% 15% 81% 4%
2% 54% 41% 5%
5% 29% 63% 8%
1% 18% 77% 5%
- - - -
3% 26% 68% 6%
- - - -
1% 36% 57% 7%
2% 37% 60% 3%
2% 36% 53% 11%
5% 35% 59% 6%
2% 23% 73% 4%
1% 36% 58% 6%
3% 28% 64% 8%
3% 35% 62% 4%
- - - -
3% 26% 68% 6%
2% 34% 60% 6%
2% 37% 60% 3%
2% 36% 53% 11%
5% 35% 59% 6%
1% 36% 58% 6%
3% 26% 68% 6%
3% 38% 57% 5%
3% 42% 53% 6%
2% 33% 60% 8%
3% 30% 63% 6%
2% 16% 78% 6%
2% 37% 57% 6%
2% 29% 64% 8%
3% 27% 66% 6%
- - - -
- - - -
1% 17% 79% 4%
- - - -
3% 34% 60% 6%
- - - -
- - - -
- - - -
- - - -
2% 49% 45% 6%
2% 45% 50% 5%
3% 23% 70% 7%
- - - -
- - - -
1% 30% 65% 4%
2% 30% 63% 7%
3% 27% 66% 8%
5% 43% 51% 6%
3% 43% 51% 7%
1% 32% 64% 4%
3% 29% 64% 7%
4% 43% 51% 7%
2% 31% 63% 6%
4% 35% 58% 7%
- - - -
3% 37% 56% 8%
3% 28% 64% 8%
2% 31% 64% 4%
4% 34% 60% 5%
1% 41% 53% 6%
- - - -
- - - -
3% 39% 54% 8%
3% 28% 64% 8%
2% 31% 64% 4%
3% 36% 58% 6%
- - - -
1% 35% 59% 5%
2% 31% 62% 7%
4% 31% 64% 5%
- - - -
- - - -
1% 25% 71% 4%
4% 34% 58% 8%
3% 32% 60% 8%
3% 41% 54% 5%
5% 47% 44% 10%
- - - -
2% 42% 51% 7%
2% 19% 74% 7%
3% 35% 59% 6%
2% 49% 48% 3%
3% 48% 44% 8%
4% 33% 58% 10%
- - - -
- - - -
- - - -
4% 41% 51% 9%
1% 49% 46% 5%
4% 40% 51% 9%
1% 45% 50% 5%
6% 55% 36% 9%
1% 25% 71% 4%
- - - -
3% 41% 53% 6%
2% 30% 64% 7%
1% 13% 83% 5%
4% 40% 53% 8%
- - - -
- - - -
2% 49% 47% 4%
2% 36% 57% 6%
1% 16% 80% 5%
- - - -
4% 27% 64% 9%
2% 23% 70% 7%
3% 31% 63% 7%
- - - -
2% 41% 54% 5%
- - - -
0% 24% 72% 5%
3% 28% 70% 3%
- - - -
- - - -
3% 25% 70% 5%
- - - -
I am concerned about the process of removing caffeine to make decaf coffee
Yes No Don't know
30% 50% 20%
33% 49% 18%
27% 51% 22%
- - -
44% 44% 12%
42% 46% 13%
39% 51% 11%
21% 54% 24%
16% 57% 27%
21% 48% 31%
44% 44% 12%
40% 48% 12%
19% 56% 26%
21% 48% 31%
43% 45% 13%
30% 52% 18%

19% 52% 29%
41% 47% 12%
20% 53% 28%
- - -
50% 43% 7%
42% 46% 13%
39% 51% 11%
21% 54% 24%
16% 57% 27%
21% 49% 30%
21% 46% 33%
44% 45% 12%
42% 46% 12%
41% 48% 11%
44% 44% 13%
22% 56% 22%
19% 51% 30%
- - -
53% 34% 14%

45% 43% 12%
17% 60% 23%
20% 54% 26%
- - -
35% 54% 12%
21% 52% 27%
22% 43% 36%
- - -
46% 41% 14%
37% 49% 14%
16% 57% 27%
40% 48% 12%
24% 56% 21%
21% 48% 31%
- - -
26% 53% 20%
- - -
33% 50% 17%
34% 46% 20%
35% 43% 22%
21% 50% 29%

24% 55% 21%
35% 50% 15%
28% 49% 24%
35% 46% 20%
- - -
26% 53% 20%
31% 53% 17%
34% 46% 20%
35% 43% 22%
21% 50% 29%
35% 50% 15%
26% 52% 22%
35% 47% 18%
38% 46% 16%
27% 56% 17%
30% 48% 22%
16% 54% 30%
35% 51% 15%
24% 54% 23%
26% 47% 27%

- - -
- - -
21% 49% 30%
- - -
31% 53% 16%
- - -
- - -
- - -
- - -
48% 40% 13%
41% 44% 15%
21% 60% 19%
- - -
- - -
30% 52% 18%
29% 51% 20%
27% 50% 23%
33% 49% 18%
33% 45% 22%

32% 51% 17%
28% 51% 21%
33% 47% 20%
30% 51% 19%
30% 48% 22%
- - -
33% 43% 24%
28% 50% 22%
29% 52% 20%
30% 57% 13%
43% 45% 12%
- - -
- - -
34% 43% 23%
28% 50% 22%
29% 52% 20%
34% 53% 13%
- - -
31% 48% 21%

30% 51% 19%
29% 52% 19%
- - -
- - -
26% 51% 23%
32% 51% 17%
34% 46% 20%
32% 47% 21%
30% 56% 14%
- - -
40% 48% 11%
19% 54% 27%
30% 49% 21%
40% 50% 9%
46% 42% 12%
37% 47% 16%
- - -
- - -
- - -
37% 50% 13%
46% 43% 10%
37% 51% 13%
43% 46% 11%
34% 55% 11%
25% 47% 28%
- - -
38% 48% 15%
30% 50% 20%
13% 57% 30%
40% 42% 18%
- - -
- - -
46% 45% 9%
32% 54% 14%
15% 51% 34%
- - -
23% 53% 24%
28% 46% 26%
27% 52% 21%

- - -
38% 49% 13%
- - -
22% 47% 31%
30% 47% 23%
- - -
- - -
26% 56% 18%
- - -
Attitudes towards coffee
"Do you agree or disagree with the following statements?"
Price rises in Premium coffee Drinking coffee

coffee are is an affordable every day has
concerning luxury health benefits
Sample 1205 1205 1205
Agree 68% 55% 46%
Neither agree nor disagree 25% 31% 45%
Disagree 7% 15% 9%

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k at home in the last month
Lower
A coffee mix that
sugar/sugar-free
combined decaf Cold brew coffee
versions of
coffee with tastes better than
ready-to-drink
standard coffee regular coffee
coffee are
is appealing
appealing
1205 1205 1205
44% 35% 23%
29% 38% 42%
27% 26% 35%

Attitudes towards coffee
"Do you agree or disagree with the following statements?"
Price rises in coffee are concerning
Sample Agree
All 1205 68%
Gender
Male 586 66%
Women 611 70%
Age
16-24 154 64%
25-34 219 73%
35-44 207 66%
45-54 214 63%
55-64 186 64%
65+ 225 76%
Age
16-24 154 64%
25-44 426 70%
45-64 400 64%
65+ 225 76%
Age
16-34 373 69%

35-54 421 65%
55+ 411 71%
Age
16-44 580 68%
45+ 625 68%
Age
16-19 64* -
20-24 90* 64%
25-34 219 73%
35-44 207 66%
45-54 214 63%
55-64 186 64%
65-74 149 78%
75+ 76* 74%
Generation
Generation X (42-57) 330 60%
Baby Boomers (58-76) 315 73%
Gender and age

Male 16-24 80* 59%
Male 25-44 225 69%
Male 45-64 176 61%
Male 65+ 105 73%
Female 16-24 68* -
Female 25-44 200 71%
Female 45-64 223 65%
Female 65+ 120 79%
Gender and age
Male 16-34 199 68%
Male 35-54 201 62%
Male 55+ 186 68%
Female 16-34 168 71%
Women 35-54 218 67%
Women 55+ 225 73%
Region
Scotland 103 74%
North East 54* -
North West 139 72%

South East 156 62%
South West 107 64%
Wales 65* -
Region
Scotland 103 74%
Area
City 421 67%
Large town 278 69%
Small town 315 70%
Employment
Full-time 600 66%
Part-time 211 70%

Not working 394 71%
Employment
Currently working
None of these 16* -
A 49* -
B 297 65%
C1 335 72%
C2 265 68%
D 83* 64%
E 176 69%
AB 346 65%
C1C2 600 70%
DE 259 68%
ABC1 681 69%
C2DE 524 68%
Household income
Under £9,500 63* -
£9,500 - £15,499 120 71%
£15,500 - £24,999 218 71%
£25,000 - £49,999 468 69%
£50,000 - £74,999 183 63%
£75,000 or over 83* 69%
Don't know 19* -
Household income
Under £15,500 183 74%
£15,500 - £24,999 218 71%
£25,000 - £49,999 468 69%
£50,000 or over 266 65%
Prefer not to say/Don't know 70* -

Financial situation
Struggling - I'm in danger of falling be 71* -
Housing situation
Other 8* -
Any children
No 464 64%
Aged 5-11 177 74%
Aged 12-15 113 64%
Aged 16-18 65* -
Aged 19-24 70* -
Aged 25+ 48* -

Lifestage
Other 144 72%
Lifestage by age
Couples aged under 45 without childre 94* 68%

Other 395 69%

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to drink at home in the last month
Price rises in coffee are concerning Premium coffee is an affordable luxury

Neither agree nor Neither agree nor
Disagree Agree
disagree disagree
25% 7% 55% 31%
25% 9% 58% 28%
25% 5% 52% 34%
- - - -
28% 8% 55% 31%
23% 4% 62% 26%
25% 9% 61% 28%
28% 9% 52% 31%
26% 10% 53% 32%
18% 5% 45% 37%
28% 8% 55% 31%
24% 6% 61% 27%
27% 9% 53% 32%
18% 5% 45% 37%
25% 5% 59% 28%

27% 9% 56% 29%
22% 7% 49% 35%
25% 7% 59% 28%
24% 8% 50% 33%
- - - -
28% 8% 60% 28%
23% 4% 62% 26%
25% 9% 61% 28%
28% 9% 52% 31%
26% 10% 53% 32%
17% 5% 41% 38%
20% 7% 54% 34%
27% 7% 55% 31%
22% 6% 62% 26%
21% 5% 61% 26%
22% 6% 62% 26%
30% 10% 55% 30%
22% 5% 46% 37%
- - - -
30% 11% 54% 30%
24% 7% 67% 22%
26% 13% 53% 31%
18% 9% 49% 33%
- - - -
24% 6% 56% 33%
28% 7% 52% 32%
18% 3% 43% 40%
- - - -
26% 7% 61% 25%
26% 11% 60% 25%
22% 10% 51% 33%
25% 4% 56% 31%
27% 6% 53% 33%
22% 5% 47% 36%
- - - -
18% 8% 54% 36%
- - - -
22% 6% 61% 24%
21% 9% 52% 31%
31% 4% 48% 31%

24% 4% 51% 36%
19% 12% 51% 34%
28% 7% 61% 29%
31% 6% 54% 33%
32% 5% 55% 26%
- - - -
18% 8% 54% 36%
20% 8% 58% 27%
21% 9% 52% 31%
31% 4% 48% 31%
24% 4% 51% 36%
28% 7% 61% 29%
26% 9% 53% 33%
27% 6% 54% 26%
25% 8% 61% 27%
24% 8% 51% 34%
24% 6% 52% 30%
27% 6% 48% 36%
26% 9% 58% 29%
25% 5% 55% 29%

23% 6% 48% 35%
- - - -
- - - -
20% 8% 48% 35%
- - - -
26% 8% 57% 29%
- - - -
- - - -
- - - -
- - - -
26% 7% 60% 31%
24% 8% 60% 29%
25% 8% 56% 27%
- - - -
- - - -
26% 10% 58% 29%
22% 6% 56% 31%
26% 6% 52% 31%
28% 8% 54% 27%

27% 4% 51% 35%
24% 11% 58% 29%
24% 6% 54% 31%
27% 5% 52% 32%
23% 9% 57% 30%
27% 6% 52% 32%
- - - -
23% 6% 51% 28%
22% 7% 46% 36%
24% 8% 57% 29%
27% 10% 61% 31%
23% 8% 67% 19%
- - - -
- - - -
22% 4% 52% 30%
22% 7% 46% 36%
24% 8% 57% 29%
26% 9% 63% 27%
- - - -
31% 9% 63% 29%
23% 8% 54% 32%
22% 5% 50% 29%
- - - -
- - - -
22% 9% 55% 32%
25% 9% 60% 28%
23% 4% 49% 32%
26% 5% 54% 31%
32% 4% 47% 36%
- - - -
22% 8% 61% 28%
23% 7% 49% 36%
28% 7% 54% 29%
21% 6% 69% 21%
21% 5% 60% 31%
27% 9% 59% 32%
- - - -
- - - -
- - - -
22% 5% 57% 33%
22% 8% 67% 23%
22% 6% 58% 32%
22% 9% 65% 25%
29% 4% 49% 33%
28% 7% 51% 31%
- - - -
23% 8% 61% 29%
27% 10% 52% 30%
23% 8% 48% 36%
24% 5% 56% 30%
- - - -
- - - -
23% 8% 66% 24%
24% 7% 55% 27%
25% 6% 47% 31%
- - - -
22% 8% 53% 37%
30% 14% 49% 34%

25% 6% 52% 33%
- - - -
23% 10% 61% 29%
- - - -
26% 5% 44% 34%
28% 9% 61% 28%
- - - -
- - - -
28% 12% 55% 28%
- - - -
n affordable luxury Drinking coffee every day has health benefits
Neither agree nor
Disagree Agree Disagree
disagree
15% 46% 45% 9%
15% 50% 43% 7%
15% 42% 47% 11%
- - - -
15% 50% 38% 12%
12% 51% 37% 13%
12% 47% 44% 9%
17% 46% 47% 7%
15% 44% 49% 7%
18% 39% 54% 7%
15% 50% 38% 12%
12% 49% 40% 11%
16% 45% 48% 7%
18% 39% 54% 7%
13% 50% 37% 12%

14% 47% 46% 8%
16% 41% 52% 7%
13% 49% 40% 11%
17% 43% 50% 7%
- - - -
12% 57% 34% 9%
12% 51% 37% 13%
12% 47% 44% 9%
17% 46% 47% 7%
15% 44% 49% 7%
21% 37% 57% 6%
12% 43% 47% 9%
14% 52% 37% 11%
13% 49% 39% 11%
13% 45% 38% 16%
13% 53% 40% 7%
15% 45% 48% 7%
17% 40% 53% 7%
- - - -
16% 54% 39% 8%
12% 55% 36% 9%
16% 47% 48% 6%
18% 42% 54% 4%
- - - -
12% 43% 45% 13%
16% 43% 49% 8%
18% 37% 53% 10%
- - - -
14% 56% 35% 9%
15% 52% 42% 6%
16% 41% 53% 6%
13% 43% 40% 17%
14% 42% 49% 9%
17% 41% 51% 8%
- - - -
10% 42% 50% 9%
- - - -
14% 45% 47% 8%
18% 42% 54% 4%
21% 42% 46% 12%

13% 41% 53% 6%
15% 42% 48% 10%
10% 50% 36% 13%
13% 47% 45% 8%
19% 50% 41% 9%
- - - -
10% 42% 50% 9%
16% 48% 45% 7%
18% 42% 54% 4%
21% 42% 46% 12%
13% 41% 53% 6%
10% 50% 36% 13%
14% 45% 46% 9%
20% 51% 40% 10%
12% 49% 43% 7%
15% 44% 42% 14%
17% 46% 45% 8%
16% 40% 54% 6%
13% 49% 43% 9%
16% 44% 44% 12%

17% 43% 49% 8%
- - - -
- - - -
17% 42% 52% 6%
- - - -
14% 47% 43% 10%
- - - -
- - - -
- - - -
- - - -
9% 52% 43% 5%
11% 52% 39% 10%
18% 44% 45% 12%
- - - -
- - - -
12% 51% 39% 10%
13% 42% 48% 10%
17% 43% 51% 6%
19% 49% 41% 10%

15% 48% 44% 7%
13% 50% 40% 10%
15% 43% 49% 8%
16% 49% 43% 8%
13% 46% 44% 10%
17% 46% 47% 7%
- - - -
22% 46% 43% 11%
18% 43% 51% 6%
14% 42% 46% 12%
9% 56% 38% 6%
13% 55% 40% 5%
- - - -
- - - -
17% 48% 43% 10%
18% 43% 51% 6%
14% 42% 46% 12%
10% 56% 39% 6%
- - - -
9% 48% 44% 8%
14% 45% 46% 8%
21% 45% 44% 12%
- - - -
- - - -
14% 48% 46% 6%
13% 42% 48% 10%
19% 37% 51% 11%
15% 57% 35% 8%
18% 45% 42% 14%
- - - -
11% 52% 39% 9%
16% 42% 50% 8%
17% 45% 45% 10%
10% 46% 36% 18%
9% 54% 38% 8%
9% 53% 41% 6%
- - - -
- - - -
- - - -
10% 44% 43% 13%
10% 60% 33% 7%
10% 43% 43% 13%
10% 61% 32% 7%
19% 45% 39% 16%
19% 40% 54% 6%
- - - -
10% 52% 38% 10%
17% 42% 47% 11%
16% 41% 52% 6%
15% 56% 40% 3%
- - - -
- - - -
10% 54% 36% 10%
18% 45% 43% 13%
23% 38% 58% 5%
- - - -
10% 49% 43% 9%
16% 39% 52% 9%

15% 48% 45% 7%
- - - -
10% 53% 38% 10%
- - - -
21% 37% 59% 5%
11% 43% 48% 9%
- - - -
- - - -
17% 40% 49% 11%
- - - -
Lower sugar/sugar-free versions of ready-to-drink coffee are appealingA coffee mix that combined decaf coffee w
Neither agree nor
Agree Disagree Agree
disagree
44% 29% 27% 35%
43% 29% 28% 36%
45% 28% 27% 34%
- - - -
58% 24% 18% 45%
56% 27% 17% 44%
54% 27% 19% 45%
39% 35% 26% 34%
33% 32% 34% 26%
28% 26% 45% 20%
58% 24% 18% 45%
55% 27% 18% 45%
37% 34% 30% 30%
28% 26% 45% 20%
57% 26% 17% 45%

46% 31% 23% 39%
31% 29% 40% 22%
56% 26% 18% 45%
34% 31% 36% 26%
- - - -
57% 24% 19% 47%
56% 27% 17% 44%
54% 27% 19% 45%
39% 35% 26% 34%
33% 32% 34% 26%
28% 32% 40% 19%
29% 16% 55% 20%
58% 26% 17% 44%
56% 25% 18% 47%
58% 26% 16% 46%
55% 25% 20% 47%
40% 34% 26% 33%
30% 30% 40% 22%
- - - -
60% 19% 21% 53%
53% 31% 16% 46%
31% 34% 36% 27%
30% 26% 44% 17%
- - - -
57% 24% 20% 43%
41% 34% 26% 33%
27% 27% 47% 22%
- - - -
55% 27% 18% 48%
44% 33% 23% 40%
30% 27% 43% 19%
59% 25% 16% 42%
48% 29% 22% 39%
32% 30% 38% 25%
- - - -
39% 26% 35% 32%
- - - -
47% 28% 25% 35%
41% 30% 29% 42%
46% 26% 28% 31%

50% 30% 19% 43%
38% 31% 31% 30%
55% 28% 17% 40%
40% 29% 31% 28%
36% 32% 32% 36%
- - - -
39% 26% 35% 32%
45% 29% 26% 36%
41% 30% 29% 42%
46% 26% 28% 31%
50% 30% 19% 43%
55% 28% 17% 40%
39% 30% 31% 29%
41% 28% 31% 35%
50% 30% 20% 39%
43% 30% 27% 38%
44% 28% 28% 34%
32% 25% 43% 24%
49% 29% 22% 40%
45% 31% 24% 37%

37% 27% 37% 27%
- - - -
- - - -
29% 27% 44% 21%
- - - -
47% 30% 23% 38%
- - - -
- - - -
- - - -
- - - -
56% 28% 16% 48%
51% 30% 19% 45%
43% 30% 27% 33%
- - - -
- - - -
45% 29% 26% 34%
40% 30% 30% 37%
41% 29% 30% 31%
55% 25% 19% 35%

49% 28% 23% 39%
45% 28% 26% 35%
41% 30% 30% 35%
51% 27% 22% 37%
43% 29% 28% 36%
46% 28% 26% 34%
- - - -
41% 30% 29% 34%
46% 25% 29% 31%
43% 28% 30% 35%
48% 34% 19% 40%
52% 25% 23% 45%
- - - -
- - - -
42% 31% 27% 35%
46% 25% 29% 31%
43% 28% 30% 35%
49% 31% 20% 41%
- - - -
44% 28% 28% 35%
46% 28% 25% 37%
41% 30% 29% 31%
- - - -
- - - -
37% 28% 35% 30%
51% 25% 24% 42%
46% 31% 23% 38%
49% 33% 18% 31%
45% 32% 24% 41%
- - - -
53% 28% 19% 45%
33% 29% 38% 25%
46% 30% 25% 37%
62% 18% 20% 49%
62% 24% 14% 50%
47% 33% 20% 40%
- - - -
- - - -
- - - -
56% 26% 18% 45%
57% 25% 18% 49%
56% 27% 17% 46%
55% 25% 20% 46%
49% 29% 23% 41%
39% 27% 34% 30%
- - - -
53% 28% 19% 43%
45% 30% 25% 32%
30% 26% 44% 21%
42% 33% 25% 44%
- - - -
- - - -
64% 22% 14% 51%
57% 26% 17% 37%
36% 22% 42% 29%
- - - -
35% 37% 28% 31%
31% 36% 33% 26%

38% 30% 32% 33%
- - - -
51% 29% 20% 45%
- - - -
37% 26% 37% 28%
43% 29% 28% 35%
- - - -
- - - -
46% 29% 25% 28%
- - - -
that combined decaf coffee with standard coffee is appealing Cold brew coffee tastes better than regular coffee
Neither agree nor Neither agree nor
Disagree Agree
disagree disagree
38% 26% 23% 42%
39% 25% 27% 39%
38% 27% 18% 45%
- - - -
39% 16% 48% 33%
41% 15% 38% 38%
36% 19% 30% 43%
41% 25% 14% 48%
37% 37% 8% 46%
36% 44% 3% 44%
39% 16% 48% 33%
38% 17% 34% 41%
39% 31% 11% 47%
36% 44% 3% 44%
40% 16% 42% 36%

38% 22% 22% 46%
37% 41% 5% 45%
38% 17% 38% 39%
38% 35% 8% 46%
- - - -
39% 14% 50% 31%
41% 15% 38% 38%
36% 19% 30% 43%
41% 25% 14% 48%
37% 37% 8% 46%
40% 41% 3% 44%
30% 50% 4% 43%
40% 16% 49% 33%
38% 16% 36% 40%
39% 14% 39% 36%
36% 17% 33% 42%
42% 25% 14% 47%
37% 42% 5% 45%
- - - -
34% 14% 50% 28%
38% 16% 42% 38%
41% 31% 12% 44%
40% 43% 4% 40%
- - - -
39% 19% 26% 44%
37% 30% 11% 48%
33% 45% 3% 47%
- - - -
38% 14% 46% 33%
39% 21% 28% 43%
39% 41% 6% 41%
43% 15% 38% 39%
38% 23% 17% 48%
35% 40% 4% 48%
- - - -
33% 35% 15% 48%
- - - -
42% 22% 25% 38%
36% 22% 27% 33%
44% 25% 21% 47%

39% 17% 23% 46%
35% 36% 22% 38%
41% 19% 30% 42%
40% 32% 16% 47%
32% 33% 25% 45%
- - - -
33% 35% 15% 48%
42% 22% 23% 39%
36% 22% 27% 33%
44% 25% 21% 47%
39% 17% 23% 46%
41% 19% 30% 42%
38% 34% 19% 43%
33% 32% 24% 42%
42% 19% 31% 42%
37% 25% 24% 37%
33% 33% 18% 45%
42% 34% 9% 46%
39% 21% 29% 40%
41% 22% 18% 47%

36% 37% 15% 43%
- - - -
- - - -
33% 47% 5% 42%
- - - -
39% 23% 25% 41%
- - - -
- - - -
- - - -
- - - -
37% 16% 38% 38%
37% 19% 36% 37%
41% 26% 16% 46%
- - - -
- - - -
38% 28% 24% 43%
35% 28% 17% 43%
40% 28% 14% 45%
46% 19% 35% 36%

39% 22% 32% 41%
38% 27% 26% 42%
37% 28% 16% 44%
41% 21% 33% 39%
36% 28% 22% 42%
41% 25% 24% 42%
- - - -
37% 29% 23% 38%
43% 26% 20% 42%
36% 28% 20% 43%
34% 26% 22% 43%
35% 20% 41% 31%
- - - -
- - - -
40% 25% 27% 39%
43% 26% 20% 42%
36% 28% 20% 43%
34% 24% 28% 39%
- - - -
36% 29% 25% 40%
38% 24% 22% 44%
40% 30% 20% 40%
- - - -
- - - -
37% 33% 15% 43%
35% 23% 29% 39%
39% 23% 24% 40%
45% 24% 21% 48%
43% 17% 36% 44%
- - - -
38% 17% 32% 41%
38% 37% 9% 43%
38% 25% 26% 42%
35% 17% 44% 28%
35% 15% 36% 39%
42% 18% 29% 45%
- - - -
- - - -
- - - -
38% 17% 26% 44%
37% 14% 46% 33%
38% 16% 25% 45%
37% 16% 42% 32%
41% 18% 40% 41%
34% 36% 14% 45%
- - - -
39% 17% 32% 38%
41% 27% 22% 46%
38% 41% 3% 45%
38% 19% 32% 39%
- - - -
- - - -
37% 12% 44% 34%
46% 17% 31% 43%
33% 38% 5% 47%
- - - -
43% 26% 11% 46%
37% 37% 11% 49%

39% 28% 21% 41%
- - - -
37% 18% 32% 38%
- - - -
37% 35% 15% 46%
29% 35% 14% 44%
- - - -
- - - -
41% 31% 20% 43%
- - - -
etter than regular coffee
Disagree
35%
34%
37%
19%
24%
26%
38%
47%
53%
19%
25%
42%
53%
22%
32%
50%
23%
46%
19%
24%
26%
38%
47%
54%
53%
17%
25%
25%
24%
39%
50%
-
23%
20%
44%
56%
31%
41%
51%
21%
29%
53%
24%
35%
48%
38%
37%
40%
32%
31%
40%
28%
37%
30%
38%
38%
40%
32%
31%
28%
38%
34%
27%
38%
37%
46%
31%
34%
42%
53%
34%
24%
28%
38%
32%
40%
41%
29%
27%
32%
40%
27%
36%
34%
39%
39%
37%
36%
28%
34%
39%
37%
33%
-
34%
34%
40%
42%
32%
36%
31%
21%
27%
48%
32%
28%
25%
26%
-
30%
22%
30%
26%
19%
40%
30%
33%
52%
29%
22%
27%
47%
43%
39%
38%
30%
40%
42%
38%
-
Types of coffee systems in the household Back to Contents
"Which of the following types of coffee machines/systems are in your household? Please select all that apply."
All
Sample 2000
Coffee pod machine (eg Nespresso,
29%
Dolce Gusto)
Cafetiere (ie glass container with a
25%
plunger)
Filter coffee machine (ie an electric
machine where water drips through 17%
filter into a pot)
Bean to cup machine (ie a machine
that grinds the beans, dispenses 9%
coffee and adds milk)
Electric espresso/cappuccino
machine (excluding pod or capsule 8%
machines)
Percolator/moka pot (ie a stove top
8%
machine)
None of these 38%

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elect all that apply."

Types of coffee systems in the household
"Which of the following types of coffee machines/systems are in your household? Please select all that apply."
Coffee pod machine

Sample (eg Nespresso, Dolce
Gusto)
All 2000 29%
Gender
Male 988 27%
Women 1001 30%
Age
16-24 278 29%
25-34 353 33%
35-44 332 31%
45-54 346 34%
55-64 317 26%
65+ 374 19%
Age
16-24 278 29%
25-44 685 32%
45-64 663 30%
65+ 374 19%
Age
16-34 631 32%
35-54 678 32%
55+ 691 22%
Age
16-44 963 31%
45+ 1037 26%
Age
16-19 115 27%
20-24 163 31%
25-34 353 33%
35-44 332 31%
45-54 346 34%
55-64 317 26%
65-74 234 19%
75+ 140 19%
Generation
Generation X (42-57) 526 32%
Baby Boomers (58-76) 534 22%

Gender and age
Male 16-24 139 29%
Male 25-44 342 31%
Male 45-64 327 24%
Male 65+ 180 23%
Female 16-24 131 31%
Female 25-44 341 33%
Female 45-64 335 36%
Female 65+ 194 15%
Gender and age
Male 16-34 318 33%
Male 35-54 332 27%
Male 55+ 338 22%
Female 16-34 305 31%
Women 35-54 343 37%
Women 55+ 353 22%
Region
Scotland 172 37%
North East 83* 28%
North West 226 29%

South East 280 29%
South West 175 28%
Wales 98* 33%
Region
Scotland 172 37%
Area
City 651 29%
Large town 462 29%
Small town 575 28%
Employment
Full-time 933 34%
Part-time 362 30%

Not working 705 21%
Employment
Currently working
None of these 32* -
A 80* 33%
B 440 30%
C1 580 26%
C2 420 35%
D 144 21%
E 336 24%
AB 520 31%
C1C2 1000 30%
DE 480 23%
ABC1 1100 28%
C2DE 900 29%
Household income
Under £9,500 116 19%
£9,500 - £15,499 207 20%
£15,500 - £24,999 380 25%
£25,000 - £49,999 732 33%
£50,000 - £74,999 270 36%
£75,000 or over 128 34%
Don't know 70* -
Household income
Under £15,500 323 20%
£15,500 - £24,999 380 25%
£25,000 - £49,999 732 33%
£50,000 or over 398 35%

Financial situation
Housing situation
Other 20* -
Any children
No 851 24%
Aged 5-11 253 37%
Aged 12-15 161 44%
Aged 16-18 93* 33%
Aged 19-24 109 40%
Aged 25+ 73* -

Lifestage
Other 240 32%
Lifestage by age

Other 705 29%

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old? Please select all that apply."
Filter coffee machine Bean to cup machine Electric

Cafetiere (ie glass (ie an electric machine (ie a machine that espresso/cappuccino
container with a where water drips grinds the beans, machine (excluding
plunger) through filter into a dispenses coffee and pod or capsule
pot) adds milk) machines)
25% 17% 9% 8%
23% 20% 12% 11%
26% 15% 7% 6%
- - - -
13% 18% 18% 14%
22% 20% 15% 13%
20% 19% 12% 10%
27% 13% 5% 5%
31% 16% 5% 7%
33% 18% 2% 3%
13% 18% 18% 14%
21% 20% 14% 11%
29% 14% 5% 6%
33% 18% 2% 3%
18% 19% 16% 13%
23% 16% 9% 7%
32% 17% 4% 5%
19% 19% 15% 12%
30% 16% 4% 5%
11% 17% 17% 14%
14% 18% 20% 15%
22% 20% 15% 13%
20% 19% 12% 10%
27% 13% 5% 5%
31% 16% 5% 7%
31% 18% 1% 4%
36% 19% 4% 3%
14% 19% 18% 14%
21% 20% 13% 12%
21% 20% 14% 12%
20% 20% 13% 12%
26% 14% 7% 6%
31% 17% 3% 4%
40% 19% 4% 3%
15% 19% 22% 16%
24% 24% 18% 15%
24% 17% 6% 7%
27% 20% 3% 5%
10% 17% 15% 14%
18% 15% 10% 8%
33% 13% 5% 4%
38% 16% 2% 2%
- - - -
21% 22% 22% 17%
20% 19% 9% 8%
28% 19% 4% 7%
14% 16% 10% 10%
27% 13% 8% 6%
35% 15% 4% 3%
- - - -
30% 20% 8% 8%
19% 17% 8% 7%
19% 17% 13% 7%
17% 18% 8% 7%
27% 12% 10% 9%

25% 18% 8% 9%
26% 15% 7% 6%
28% 20% 12% 12%
20% 18% 8% 9%
30% 15% 8% 5%
32% 18% 9% 12%
30% 20% 8% 8%
19% 17% 12% 7%
17% 18% 8% 7%
27% 12% 10% 9%
25% 18% 8% 9%
28% 20% 12% 12%
23% 17% 8% 8%
30% 16% 8% 7%
27% 23% 14% 12%
20% 15% 9% 8%
23% 15% 7% 6%
31% 13% 5% 4%
24% 20% 13% 11%
23% 15% 9% 8%
26% 16% 5% 5%
14% 14% 9% 13%
- - - -
35% 18% 3% 5%
13% 11% 7% 3%
23% 18% 11% 10%
27% 21% 22% 21%
- - - -
31% 18% 6% 6%
- - - -
30% 21% 14% 15%
26% 24% 17% 12%
20% 15% 9% 7%
- - - -
29% 25% 19% 6%
35% 21% 12% 13%
25% 16% 7% 5%
22% 17% 7% 8%
17% 14% 13% 12%

17% 14% 9% 8%
34% 22% 13% 12%
24% 16% 7% 6%
17% 14% 10% 9%
29% 19% 10% 8%
19% 16% 9% 9%
16% 14% 9% 12%
23% 13% 8% 7%
24% 19% 9% 7%
26% 19% 9% 8%
28% 16% 12% 11%
34% 26% 15% 14%
24% 15% 5% 5%
- - - -
20% 13% 9% 9%
24% 19% 9% 7%
26% 19% 9% 8%
30% 19% 13% 12%
17% 10% 6% 5%
27% 22% 11% 12%
26% 16% 9% 8%
21% 15% 9% 5%
15% 14% 7% 8%
- - - -
33% 18% 6% 8%
27% 19% 12% 9%
16% 18% 8% 7%
21% 16% 11% 10%
13% 12% 11% 8%
- - - -
24% 20% 13% 11%
33% 15% 5% 6%
19% 17% 9% 8%
23% 18% 13% 10%
22% 22% 17% 13%
33% 19% 12% 12%
28% 14% 6% 10%
31% 15% 4% 11%
- - - -
23% 15% 9% 8%
29% 28% 21% 18%
23% 14% 9% 7%
29% 27% 20% 18%
11% 12% 13% 10%
25% 14% 5% 6%
30% 15% 3% 5%
27% 19% 12% 12%
22% 20% 11% 9%
34% 15% 3% 5%
20% 22% 17% 10%
15% 18% 11% 13%
- - - -
24% 21% 16% 15%
18% 22% 16% 12%
30% 12% 2% 3%
- - - -
32% 16% 6% 7%
26% 18% 5% 6%
23% 17% 10% 8%
18% 14% 10% 10%
29% 21% 14% 12%
- - - -
23% 14% 4% 5%
27% 17% 5% 8%
- - - -
29% 20% 15% 11%
20% 21% 9% 9%
- - - -
Percolator/moka pot (ie
None of these
a stove top machine)
8% 38%
10% 38%
7% 38%
- -
11% 35%
12% 32%
11% 38%
6% 40%
6% 41%
4% 43%
11% 35%
12% 35%
6% 41%
4% 43%
12% 33%
9% 39%
5% 42%
11% 35%
5% 41%
13% 35%
10% 34%
12% 32%
11% 38%
6% 40%
6% 41%
4% 45%
4% 40%
13% 33%
11% 33%
11% 32%
12% 34%
7% 40%
4% 43%
4% 40%
12% 32%
16% 30%
5% 47%
6% 42%
11% 37%
7% 40%
7% 35%
3% 44%
- -
14% 26%
9% 42%
7% 44%
9% 40%
8% 36%
3% 40%
- -
6% 30%
7% 42%
7% 41%
11% 45%
10% 41%
10% 38%
5% 42%
10% 31%
8% 40%
7% 39%
8% 36%
6% 30%
7% 41%
11% 45%
10% 41%
10% 38%
10% 31%
7% 41%
7% 38%
12% 32%
6% 42%
7% 42%
5% 39%
11% 33%
6% 39%
6% 45%
7% 37%
- -
6% 42%
5% 61%
10% 34%
12% 29%
- -
7% 39%
- -
14% 29%
13% 26%
6% 41%
- -
13% 26%
11% 29%
7% 43%
6% 37%
9% 41%
9% 45%
11% 28%
6% 41%
9% 44%
9% 36%
8% 41%
9% 43%
6% 48%
7% 42%
8% 35%
12% 28%
13% 27%
7% 46%
- -
7% 46%
7% 42%
8% 35%
12% 28%
6% 55%
10% 33%
8% 38%
6% 44%
6% 46%
- -
8% 37%
10% 30%
6% 43%
9% 40%
8% 49%
- -
10% 30%
7% 37%
9% 44%
11% 30%
10% 29%
9% 25%
6% 37%
11% 35%
- -
6% 33%
15% 19%
7% 35%
14% 20%
9% 48%
8% 50%
3% 42%
9% 29%
8% 38%
6% 40%
13% 32%
15% 44%
- -
11% 27%
10% 32%
5% 52%
- -
5% 31%
6% 44%
9% 38%
9% 35%
9% 26%
- -
5% 54%
12% 39%
- -
5% 26%
10% 39%
- -
Whether consumers are trying to cut down how much caffeine they consume, by whethe
Back to Contents
Do the following statements apply to you?
I am trying to cut down how much caffeine I con

I am concerned about the
impact of caffeine on my sleep
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 439 714
Yes 39% 70% 21%
No 58% 28% 77%
Don't know 3% 2% 2%

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Back to Contents
ome in the last month

Whether consumers are trying to cut down how much caffeine they consume, by whether consumers are concern
I am trying to cut down how much caffeine I consume

Ia
Total
Sample 1205
Yes 39%
No 58%
Don't know 3%

* Small sub-sample (75-100)

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ne they consume, by whether consumers are concerned about the impact of caffeine on their emotional wellbeing
ught coffee to drink at home in the last month
I am concerned about the impact of caffeine on my emotional wellbeing

Yes No
393 737
77% 20%
22% 78%
1% 2%

act of caffeine on their emotional wellbeing Back to Contents
ut the impact of caffeine on my emotional wellbeing

Don't know
75*
33%
48%
19%

Opinions on whether a coffee mix that combined decaf coffee with standard coffee is Back to Contents
Do you agree or disagree with the following statements?

A coffee mix that combined decaf coffee with standardI coffe

am trying to cut
down how much
caffeine I consume
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 472 699
Agree 35% 53% 23%
Disagree 26% 15% 35%

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Usage of standard and decaffeinated coffee, by whether consumers are trying to cut Back to Contents
And what type of coffee have you drunk in the last month? Please select all that apply.
And what type of coffee have you drunk in the last month? Pleasetoselect
I am trying cut
down how much
caffeine I consume
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 472 699
Standard 92% 86% 96%
De-caffeinated 21% 32% 14%
Don't know 1% 1% 0%

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Frequency of drinking instant/micro-ground instant/coffee mixes, by opinions on whether drinking coffee every da
How often have you drunk the following types of coffee in the last month?
Base: 1,004 internet users aged 16+ who have drunk instant/micro-ground instant/coffee mixes and bought coffee
Total
Sample 1004
At least once a day 62%
More than once a day 33%
Once a day 29%
3-6 times a week 13%
1-2 times a week 8%
Less than once a week 17%


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mixes, by opinions on whether drinking coffee every day has health benefits
/micro-ground instant/coffee mixes and bought coffee to drink at home in the last month
Drinking coffee every day has health benefits

Agree Neither agree nor disagree
462 453
68% 57%
38% 30%
30% 28%
13% 13%
6% 10%
13% 20%

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in the last month

Disagree
89*
53%
25%
28%
15%
9%
24%

Frequency of drinking ground coffee/coffee made using home-ground beans, by opinion
Back to Contents
Base: 537 internet users aged 16+ who have drunk ground coffee/coffee made using home-ground beans and bou

Drinking coffee every
day has health
benefits
Consume
rs who
have
drunk
ground
coffee/cof
fee made
Neither
using
Agree agree nor
home-
disagree
ground
beans
and
bought
coffee to
drink at
home
Sample 537 285 211
Once a day 27% 31% 25%
3-6 times a week 15% 12% 18%
1-2 times a week 14% 11% 17%

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home-ground beans and bought coffee to drink at home in the last month
Frequency of drinking coffee pods, by opinions on whether drinking coffee every day hBack to Contents
Base: 331 internet users aged 16+ who have drunk coffee pods and bought coffee to drink at home in the last mon
Coffee pods Drinking coffee every

day has health
benefits
Consume
rs who
who have
drunk
Neither
coffee
Agree agree nor
pods and
disagree
bought
coffee to
drink at
home
Sample 331 153 149
Once a day 30% 37% 24%
3-6 times a week 19% 17% 23%
1-2 times a week 20% 16% 23%

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drink at home in the last month

Whether consumers would like to see a wider choice of decaf coffee, by types of coff Back to Contents

Which of the following have you drunk in the last month? Please select all that apply.
I would like to see a wider choice of decaf coffee (eg formats and flavours)
Which of the following have you drunk in the last month? Please select
Those
Coffee
who have
Micro- made
drunk and Coffee
Instant ground Ground using
bought mixes (eg
coffee instant coffee beans
coffee to latte mix)
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Yes 44% 42% 62% 59% 44% 57%
No 45% 46% 27% 30% 46% 36%
Don't know 12% 12% 12% 11% 10% 7%

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n the last month? Please select all

that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
47% 64%
40% 28%
12% 8%
Whether consumers would be interested in using a coffee refill station for coffee bean Back to Contents

I would be interested in using a coffee refill station for coffee beans/ground coffee at a supermarket
Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Yes 56% 55% 74% 64% 66% 77%
No 32% 34% 19% 25% 24% 19%
Don't know 12% 12% 6% 11% 10% 4%

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ermarket
that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
60% 72%
30% 19%
10% 9%
Opinions on whether a coffee mix that combined decaf coffee with standard coffee is aBack to Contents

A coffee mix that combined decaf coffee with standard coffee is appealing
Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 35% 34% 43% 50% 35% 38%
Neither agree nor disagree 38% 38% 42% 36% 36% 40%
Disagree 26% 28% 15% 14% 29% 22%

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that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
38% 49%
42% 35%
19% 16%
Opinions on whether cold brew coffee tastes better than regular coffee, by types of co Back to Contents

Cold brew coffee tastes better than regular coffee

Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 23% 19% 40% 35% 26% 36%
Disagree 35% 39% 23% 22% 31% 32%

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that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
23% 41%
44% 45%
33% 14%
Opinions on whether coffee mix that combined decaf coffee with standard coffee is appealing, by whether the tast


Total
Sample 1205
Agree 35%
Neither agree nor disagree 38%
Disagree 26%

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with standard coffee is appealing, by whether the taste of decaf coffees puts respondents off them
select all that apply.
appealing

The taste of decaf coffees puts me off them

Yes No
448 609
41% 36%
30% 40%
29% 24%
s puts respondents off them Back to Contents

Don't know
148
14%
57%
29%
Whether consumers say the taste of decaf coffee puts them off, by whether they are c Back to Contents
am concerned about the
process of removing caffeine to
make decaf coffee
Don't
Total Yes No
know
Sample 1205 362 602 241
Yes 37% 63% 26% 28%
No 51% 32% 64% 44%
Don't know 12% 5% 10% 28%

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Usage of standard and decaffeinated coffee, by opinions on whether a coffee mix that Back to Contents
Have
Have NOT
drunk de- drunk
Total
caffeinate decaffein
d coffee ated
coffee
Sample 1205 250 955
Agree 35% 45% 33%

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Opinions on whether lower sugar/sugar-free versions of ready-to-drink coffee are appeBack to Contents

Lower sugar/sugar-free versions of ready-to-drink coffee are appealing

Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 44% 42% 67% 63% 44% 50%
Disagree 27% 28% 9% 14% 29% 25%

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that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
47% 64%
31% 26%
22% 10%
Usage of brands in the coffee market
"Which statement best describes your use of these brands?"
Kenco Nescafé Azera Nespresso
Sample 2000 2000 2000
Have drunk in the last 12 months 26% 22% 18%
Have drunk more than 12 months

31% 21% 20%
ago
Never drunk, but have heard of it 34% 40% 53%
Never drunk, and never heard of it 9% 18% 10%

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Taylors of
Lavazza L'OR
Harrogate
2000 2000 2000
17% 15% 11%
22% 20% 17%
40% 42% 38%
22% 23% 34%

Usage of brands in the coffee market
Kenco
Have drunk in the last

Sample
12 months
All 2000 26%
Gender
Male 987 24%
Women 1003 28%
Age
16-24 278 18%
25-34 353 30%
35-44 332 27%
45-54 346 25%
55-64 317 29%
65+ 374 25%
Age
16-24 278 18%
25-44 685 28%
45-64 663 27%
65+ 374 25%
Age
16-34 631 25%

35-54 678 26%
55+ 691 27%
Age
16-44 963 26%
45+ 1037 26%
Age
16-19 115 18%
20-24 163 18%
25-34 353 30%
35-44 332 27%
45-54 346 25%
55-64 317 29%
65-74 234 26%
75+ 140 24%
Generation
Generation X (41-56) 538 25%
Baby Boomers (57-75) 527 28%
Swing Generation/World War II (76+) 110 25%
Gender and age

Male 16-24 143 18%
Male 25-44 339 27%
Male 45-64 325 24%
Male 65+ 180 22%
Female 16-24 130 18%
Female 25-44 342 29%
Female 45-64 338 30%
Female 65+ 193 28%
Gender and age
Male 16-34 319 23%
Male 35-54 331 25%
Male 55+ 337 23%
Female 16-34 305 26%
Women 35-54 345 26%
Women 55+ 353 31%
Region
Scotland 172 27%
North East 83* 22%
North West 226 27%

South East 280 21%
South West 175 29%
Wales 98* 21%
Region
Scotland 172 27%
Area
City 653 24%
Large town 468 26%
Small town 567 27%
Employment
Full-time 940 28%
Part-time 382 25%

Not working 678 24%
Employment
Currently working
None of these 41* -
A 80* 24%
B 440 25%
C1 580 29%
C2 420 25%
D 151 22%
E 329 24%
AB 520 25%
C1C2 1000 28%
DE 480 24%
ABC1 1100 27%
C2DE 900 24%
Household income
Under £9,500 118 24%
£9,500 - £15,499 207 22%
£15,500 - £24,999 373 27%
£25,000 - £49,999 721 26%
£50,000 - £74,999 272 32%
£75,000 or over 139 26%
Prefer not to say 106 23%
Don't know 64* -
Household income
Under £15,500 325 23%
£15,500 - £24,999 373 27%
£25,000 - £49,999 721 26%
£50,000 or over 411 30%

Financial situation
Housing situation
Other 23* -
Any children
No 823 21%
Aged 5-11 282 31%
Aged 12-15 165 33%
Aged 16-18 92* 25%
Aged 19-24 115 32%
Aged 25+ 75* 33%

Parental status
Gender other than male/female, with c 1* -
Parental status
Lifestage
Other 279 25%
Lifestage by age
Single-parent family with children of 46* -
Dual-parent family with children of an 302 34%
Couple without children aged under 45 142 21%
Single-person household aged 45 and 298 21%

Couples without children aged 45 and 129 22%
Other 747 27%
Ethnicity
English, Welsh, Scottish, Northern Irish 1574 27%
Irish 23* -
Gypsy or Irish traveller 2* -
Any other white background 73* -
White and Black Caribbean 8* -
White and Black African 3* -
White and Asian 17* -

Any other mixed or multiple backgroun 9* -
Indian 50* -
Pakistani 31* -
Bangladeshi 11* -
Chinese 16* -
Any other Asian or Asian British back 13* -
Caribbean 22* -
African 38* -
Any other Black, Black British or Car 4* -
Arab 4* -
Any other ethnic group 8* -
Ethnicity
White 1672 26%
Mixed or multiple ethnic group 37* -
Asian or Asian British 121 20%
Black, Black British, Caribbean or Afri 64* -
Other ethnic group 12* -
Ethnicity
White background 1672 26%
Non-white background 234 24%


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Kenco N
Have drunk more than Never drunk, but have Never drunk, and never Have drunk in the last
12 months ago heard of it heard of it 12 months
31% 34% 9% 22%
33% 32% 11% 20%
30% 35% 8% 24%
- - - -
21% 35% 26% 26%
23% 33% 15% 31%
31% 33% 9% 24%
35% 37% 3% 24%
36% 32% 3% 16%
40% 32% 2% 13%
21% 35% 26% 26%
27% 33% 12% 28%
35% 35% 3% 20%
40% 32% 2% 13%
22% 34% 20% 29%

33% 35% 6% 24%
38% 32% 3% 14%
25% 34% 16% 27%
37% 34% 3% 17%
16% 36% 30% 27%
25% 34% 23% 26%
23% 33% 15% 31%
31% 33% 9% 24%
35% 37% 3% 24%
36% 32% 3% 16%
39% 32% 2% 15%
41% 32% 3% 9%
21% 35% 26% 26%
25% 33% 13% 29%
22% 33% 14% 35%
27% 34% 12% 25%
36% 35% 5% 23%
37% 32% 2% 15%
39% 32% 4% 9%
18% 31% 32% 21%
32% 28% 13% 28%
38% 36% 3% 17%
38% 36% 4% 8%
24% 38% 20% 31%
22% 38% 11% 27%
33% 34% 3% 23%
41% 29% 1% 17%
- - - -
24% 30% 24% 28%
37% 32% 6% 23%
38% 35% 4% 9%
20% 38% 16% 30%
29% 38% 6% 25%
38% 29% 2% 19%
- - - -
26% 37% 10% 27%
33% 39% 7% 20%
32% 32% 8% 19%
32% 33% 7% 25%
36% 33% 7% 23%

33% 26% 12% 20%
32% 31% 6% 24%
31% 34% 12% 26%
31% 36% 12% 15%
30% 34% 7% 25%
28% 43% 8% 19%
26% 37% 10% 27%
32% 34% 8% 19%
32% 33% 7% 25%
36% 33% 7% 23%
33% 26% 12% 20%
31% 34% 12% 26%
31% 34% 10% 19%
29% 37% 8% 23%
31% 32% 13% 25%
32% 32% 10% 22%
28% 37% 8% 19%
36% 33% 3% 24%
29% 34% 9% 27%
29% 37% 9% 26%

35% 32% 9% 14%
18% 33% 28% 19%
- - - -
41% 30% 2% 13%
26% 38% 19% 14%
30% 35% 9% 26%
32% 28% 21% 23%
- - - -
24% 41% 4% 26%
- - - -
27% 35% 9% 28%
31% 28% 9% 32%
31% 37% 9% 24%
- - - -
26% 34% 16% 31%
38% 31% 5% 23%
30% 35% 5% 22%
35% 32% 8% 20%
25% 42% 11% 25%

23% 33% 19% 22%
37% 31% 7% 24%
32% 34% 7% 21%
24% 36% 17% 23%
33% 33% 6% 23%
29% 34% 13% 21%
28% 35% 14% 26%
31% 38% 9% 16%
31% 34% 8% 20%
35% 31% 8% 22%
29% 32% 8% 31%
30% 32% 12% 29%
25% 39% 13% 12%
- - - -
30% 37% 10% 20%
31% 34% 8% 20%
35% 31% 8% 22%
29% 32% 9% 30%
24% 40% 17% 11%

32% 33% 11% 24%
32% 34% 8% 23%
31% 34% 9% 19%
31% 32% 10% 19%
- - - -
37% 31% 5% 20%
33% 34% 7% 26%
30% 32% 10% 19%
29% 38% 11% 24%
16% 39% 22% 23%
- - - -
33% 30% 8% 30%
36% 30% 4% 20%
27% 39% 13% 19%
23% 31% 10% 37%
30% 28% 11% 30%
35% 26% 6% 30%
32% 39% 4% 23%
29% 33% 6% 27%
29% 31% 7% 24%

27% 38% 7% 29%
37% 17% 11% 34%
- - - -
27% 39% 7% 29%
38% 18% 10% 32%
- - - -
16% 37% 24% 26%
37% 36% 5% 15%
36% 33% 6% 24%
31% 30% 8% 29%
28% 40% 11% 22%
39% 30% 3% 15%
26% 36% 13% 26%
30% 40% 8% 19%
- - - -
26% 28% 12% 33%
23% 35% 20% 29%
40% 35% 4% 14%
- - - -
39% 34% 2% 22%
33% 45% 1% 14%
29% 33% 12% 21%
21% 32% 14% 28%
34% 29% 6% 30%
- - - -
37% 35% 4% 14%
38% 38% 7% 17%
- - - -
- - - -
30% 37% 10% 24%
- - - -
32% 35% 6% 21%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
32% 34% 7% 21%
- - - -
31% 31% 19% 25%
- - - -
- - - -
- - - -
32% 34% 7% 21%
29% 30% 18% 28%
- - - -
Nescafé Azera
21% 40% 18% 18%
21% 39% 21% 18%
20% 40% 15% 17%
- - - -
19% 37% 18% 24%
22% 31% 15% 26%
22% 39% 15% 19%
22% 39% 16% 15%
21% 44% 19% 15%
18% 46% 23% 8%
19% 37% 18% 24%
22% 35% 15% 22%
21% 41% 17% 15%
18% 46% 23% 8%
21% 34% 16% 25%

22% 39% 15% 17%
19% 45% 21% 11%
21% 36% 16% 23%
20% 43% 19% 12%
18% 34% 21% 23%
20% 39% 16% 25%
22% 31% 15% 26%
22% 39% 15% 19%
22% 39% 16% 15%
21% 44% 19% 15%
18% 45% 22% 10%
19% 48% 25% 5%
19% 37% 18% 24%
21% 34% 16% 24%
21% 29% 15% 27%
21% 37% 17% 23%
22% 40% 15% 15%
19% 46% 21% 11%
21% 44% 26% 6%

21% 37% 21% 25%
23% 31% 18% 27%
19% 45% 19% 13%
20% 44% 28% 7%
18% 37% 15% 23%
20% 39% 13% 18%
23% 38% 15% 17%
16% 49% 18% 9%
- - - -
24% 30% 18% 28%
21% 39% 18% 17%
18% 47% 26% 10%
17% 38% 15% 22%
23% 38% 14% 16%
20% 44% 17% 12%
- - - -
24% 33% 16% 19%
14% 52% 13% 17%
20% 40% 21% 13%
19% 44% 12% 18%
17% 42% 17% 17%

24% 40% 16% 15%
24% 34% 18% 15%
23% 30% 21% 26%
21% 45% 19% 17%
19% 37% 20% 18%
11% 54% 15% 10%
24% 33% 16% 19%
18% 43% 19% 14%
19% 44% 12% 18%
17% 42% 17% 17%
24% 40% 16% 15%
23% 30% 21% 26%
22% 40% 18% 16%
16% 43% 18% 15%
21% 37% 17% 23%
24% 35% 19% 17%
19% 44% 18% 13%
19% 42% 16% 15%
23% 36% 15% 22%
20% 37% 17% 18%

18% 45% 23% 11%
18% 35% 28% 22%
- - - -
18% 48% 21% 10%
14% 46% 26% 5%
22% 36% 16% 22%
20% 42% 15% 22%
- - - -
25% 33% 16% 11%
- - - -
22% 35% 15% 22%
26% 28% 14% 31%
20% 41% 15% 17%
- - - -
6% 41% 21% 19%
24% 40% 14% 24%
21% 38% 20% 16%
23% 40% 17% 14%
15% 43% 17% 14%

19% 40% 19% 18%
21% 40% 15% 23%
22% 39% 19% 15%
18% 41% 19% 16%
21% 39% 18% 19%
20% 40% 18% 15%
19% 38% 17% 14%
21% 43% 19% 11%
20% 40% 20% 12%
21% 39% 18% 19%
23% 32% 15% 30%
23% 32% 16% 27%
13% 58% 17% 9%
- - - -
20% 42% 18% 12%
20% 40% 20% 12%
21% 39% 18% 19%
23% 32% 15% 29%
15% 54% 20% 9%

16% 40% 20% 17%
22% 38% 17% 19%
20% 45% 16% 17%
26% 36% 19% 15%
- - - -
20% 40% 20% 16%
23% 38% 12% 20%
25% 37% 19% 16%
18% 41% 17% 21%
17% 40% 21% 17%
- - - -
23% 35% 11% 25%
21% 41% 18% 15%
19% 40% 22% 15%
18% 31% 14% 31%
21% 37% 11% 23%
24% 37% 9% 27%
26% 40% 11% 22%
22% 38% 13% 21%
17% 39% 20% 17%

21% 41% 9% 22%
24% 29% 13% 33%
- - - -
22% 40% 9% 22%
24% 30% 13% 31%
- - - -
19% 36% 20% 19%
19% 44% 22% 8%
28% 34% 14% 18%
22% 38% 12% 24%
19% 38% 21% 16%
21% 45% 20% 11%
19% 37% 18% 24%
21% 45% 15% 17%
- - - -
21% 35% 11% 27%
19% 30% 23% 24%
18% 44% 24% 5%
- - - -
23% 42% 14% 20%
19% 48% 19% 8%
20% 39% 19% 18%
18% 36% 18% 18%
22% 37% 11% 26%
- - - -
17% 47% 21% 5%
22% 37% 24% 14%
- - - -
- - - -
21% 34% 20% 20%
- - - -
21% 41% 17% 15%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
21% 40% 17% 16%
- - - -
16% 41% 18% 21%
- - - -
- - - -
- - - -
21% 40% 17% 16%
19% 36% 17% 26%
- - - -
Nespresso
20% 53% 10% 17%
21% 49% 11% 17%
18% 57% 8% 16%
- - - -
23% 40% 13% 15%
23% 40% 11% 21%
21% 51% 9% 18%
20% 55% 10% 17%
17% 62% 7% 15%
14% 68% 10% 14%
23% 40% 13% 15%
22% 45% 10% 19%
19% 59% 8% 16%
14% 68% 10% 14%
23% 40% 12% 18%

21% 53% 9% 18%
16% 65% 8% 14%
22% 44% 11% 18%
17% 62% 9% 15%
21% 42% 14% 14%
24% 39% 13% 15%
23% 40% 11% 21%
21% 51% 9% 18%
20% 55% 10% 17%
17% 62% 7% 15%
17% 65% 8% 18%
11% 72% 12% 6%
23% 40% 13% 15%
22% 43% 10% 20%
24% 37% 11% 23%
20% 47% 10% 18%
20% 55% 9% 17%
17% 65% 8% 15%
11% 70% 13% 7%

23% 37% 15% 15%
24% 37% 12% 22%
20% 59% 9% 18%
16% 64% 13% 9%
22% 43% 12% 14%
20% 54% 8% 17%
17% 58% 8% 15%
13% 70% 7% 18%
- - - -
24% 35% 13% 21%
26% 46% 11% 19%
15% 65% 10% 12%
21% 45% 11% 15%
16% 60% 8% 16%
17% 65% 6% 17%
- - - -
20% 50% 10% 13%
22% 52% 10% 20%
23% 56% 8% 17%
18% 58% 6% 19%
15% 59% 9% 9%
22% 51% 12% 15%
22% 55% 9% 14%
23% 41% 10% 25%
19% 51% 13% 15%
13% 61% 8% 14%
11% 65% 13% 20%
20% 50% 10% 13%
23% 55% 8% 18%
18% 58% 6% 19%
15% 59% 9% 9%
22% 51% 12% 15%
23% 41% 10% 25%
20% 53% 11% 14%
12% 62% 10% 16%
20% 48% 9% 21%
23% 47% 13% 15%
19% 58% 9% 14%
13% 63% 8% 13%
23% 46% 9% 20%
20% 52% 10% 16%

15% 64% 10% 13%
18% 46% 15% 14%
- - - -
15% 67% 8% 15%
14% 68% 13% 7%
21% 48% 10% 19%
30% 34% 14% 14%
- - - -
23% 58% 9% 12%
- - - -
21% 47% 10% 19%
22% 40% 7% 29%
22% 51% 10% 15%
- - - -
15% 54% 13% 15%
22% 48% 7% 22%
18% 57% 9% 16%
21% 55% 10% 16%
21% 54% 11% 9%

18% 51% 14% 16%
21% 48% 8% 21%
20% 56% 9% 16%
19% 52% 13% 14%
19% 53% 8% 18%
20% 53% 12% 15%
21% 50% 15% 15%
20% 58% 11% 12%
17% 61% 10% 14%
21% 51% 9% 17%
18% 43% 8% 28%
22% 41% 10% 22%
11% 68% 11% 10%
- - - -
21% 55% 13% 13%
17% 61% 10% 14%
21% 51% 9% 17%
20% 43% 9% 26%
15% 65% 11% 8%

19% 55% 10% 18%
21% 51% 9% 18%
17% 57% 9% 13%
20% 54% 11% 12%
- - - -
18% 57% 10% 18%
21% 50% 10% 19%
18% 58% 8% 14%
25% 46% 9% 17%
18% 52% 13% 11%
- - - -
23% 44% 8% 22%
17% 58% 9% 17%
19% 55% 11% 13%
22% 38% 9% 20%
22% 45% 10% 23%
23% 42% 8% 29%
22% 50% 7% 24%
20% 50% 9% 17%
16% 59% 8% 17%

17% 53% 8% 21%
29% 28% 10% 27%
- - - -
18% 52% 8% 20%
28% 31% 10% 28%
- - - -
20% 47% 14% 13%
17% 64% 10% 14%
21% 49% 12% 13%
21% 47% 8% 21%
19% 55% 10% 14%
15% 65% 9% 15%
25% 41% 10% 22%
27% 49% 7% 17%
- - - -
23% 41% 10% 21%
20% 43% 13% 18%
14% 69% 11% 13%
- - - -
18% 56% 7% 21%
18% 69% 5% 9%
20% 51% 10% 17%
20% 51% 10% 17%
21% 44% 8% 22%
- - - -
16% 69% 10% 13%
21% 56% 10% 16%
- - - -
- - - -
23% 50% 7% 18%
- - - -
18% 57% 9% 15%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
19% 56% 9% 16%
- - - -
21% 44% 13% 22%
- - - -
- - - -
- - - -
19% 56% 9% 16%
24% 38% 12% 22%
- - - -
Lavazza
22% 40% 22% 15%
23% 38% 22% 14%
20% 42% 22% 15%
- - - -
16% 35% 35% 12%
22% 36% 21% 19%
23% 39% 20% 17%
19% 45% 18% 17%
23% 46% 15% 11%
25% 36% 25% 11%
16% 35% 35% 12%
22% 38% 20% 18%
21% 46% 17% 14%
25% 36% 25% 11%
19% 36% 27% 16%

21% 42% 19% 17%
24% 41% 20% 11%
20% 37% 25% 16%
23% 42% 20% 13%
15% 32% 39% 11%
17% 37% 31% 12%
22% 36% 21% 19%
23% 39% 20% 17%
19% 45% 18% 17%
23% 46% 15% 11%
25% 37% 20% 11%
26% 35% 33% 12%
16% 35% 35% 12%
21% 37% 21% 18%
22% 36% 19% 23%
21% 38% 22% 16%
22% 44% 17% 16%
24% 42% 18% 12%
25% 33% 35% 12%

19% 34% 32% 11%
24% 32% 21% 17%
22% 47% 13% 14%
27% 33% 31% 12%
12% 35% 38% 11%
20% 43% 20% 18%
21% 44% 20% 15%
24% 39% 19% 11%
- - - -
21% 32% 26% 16%
24% 39% 18% 16%
24% 42% 22% 11%
18% 39% 28% 15%
18% 46% 20% 18%
25% 40% 19% 12%
- - - -
25% 40% 22% 13%
17% 37% 25% 8%
23% 36% 23% 15%
20% 38% 22% 19%
23% 47% 21% 13%

22% 39% 24% 16%
25% 39% 22% 14%
22% 34% 19% 18%
18% 44% 23% 12%
25% 41% 21% 15%
12% 46% 21% 10%
25% 40% 22% 13%
22% 37% 24% 13%
20% 38% 22% 19%
23% 47% 21% 13%
22% 39% 24% 16%
22% 34% 19% 18%
21% 42% 23% 13%
20% 42% 21% 13%
22% 35% 21% 17%
21% 41% 23% 15%
20% 43% 23% 12%
23% 43% 20% 15%
22% 40% 18% 17%
20% 43% 20% 13%

22% 37% 28% 12%
14% 33% 39% 10%
- - - -
26% 37% 22% 12%
16% 40% 37% 9%
21% 41% 18% 16%
24% 37% 25% 19%
- - - -
29% 40% 19% 16%
- - - -
22% 44% 15% 18%
21% 34% 16% 21%
21% 43% 21% 14%
- - - -
21% 46% 18% 11%
25% 39% 13% 18%
22% 43% 20% 14%
24% 35% 25% 14%
19% 44% 28% 10%

16% 37% 32% 14%
25% 40% 14% 17%
23% 40% 22% 14%
16% 39% 31% 13%
23% 42% 17% 16%
20% 37% 28% 13%
21% 37% 26% 16%
18% 43% 26% 15%
21% 42% 23% 14%
22% 40% 21% 13%
23% 35% 15% 20%
29% 37% 12% 19%
16% 42% 31% 11%
- - - -
19% 41% 26% 16%
21% 42% 23% 14%
22% 40% 21% 13%
25% 36% 14% 19%
16% 41% 35% 8%

20% 40% 22% 14%
21% 38% 22% 18%
23% 42% 22% 11%
25% 40% 23% 12%
- - - -
23% 38% 20% 16%
23% 40% 19% 15%
20% 42% 24% 14%
21% 42% 21% 15%
17% 39% 33% 12%
- - - -
23% 36% 19% 20%
23% 38% 21% 15%
19% 43% 24% 11%
24% 38% 18% 22%
24% 35% 18% 27%
19% 32% 19% 20%
21% 37% 18% 15%
18% 46% 18% 22%
25% 35% 23% 21%

17% 42% 20% 22%
29% 26% 17% 24%
- - - -
17% 43% 20% 21%
29% 27% 17% 23%
- - - -
16% 34% 37% 13%
20% 43% 22% 11%
23% 38% 26% 16%
23% 38% 18% 21%
21% 44% 21% 12%
24% 38% 23% 12%
21% 38% 20% 16%
15% 47% 21% 9%
- - - -
25% 36% 19% 24%
19% 35% 27% 13%
22% 42% 22% 12%
- - - -
22% 41% 17% 16%
24% 53% 14% 11%
21% 38% 24% 13%
22% 39% 21% 24%
24% 38% 16% 20%
- - - -
21% 44% 22% 13%
21% 41% 22% 10%
- - - -
- - - -
24% 40% 18% 12%
- - - -
22% 43% 21% 14%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
22% 42% 20% 14%
- - - -
21% 34% 22% 15%
- - - -
- - - -
- - - -
22% 42% 20% 14%
21% 32% 25% 18%
- - - -
L'OR Tay
20% 42% 23% 11%
21% 39% 26% 12%
19% 45% 21% 11%
- - - -
17% 43% 28% 9%
22% 38% 22% 9%
22% 39% 21% 9%
18% 44% 21% 12%
23% 48% 18% 16%
18% 41% 30% 12%
17% 43% 28% 9%
22% 39% 22% 9%
20% 46% 19% 14%
18% 41% 30% 12%
20% 40% 25% 9%

20% 42% 21% 11%
20% 44% 24% 14%
21% 40% 23% 9%
19% 44% 23% 14%
13% 44% 31% 9%
20% 42% 26% 9%
22% 38% 22% 9%
22% 39% 21% 9%
18% 44% 21% 12%
23% 48% 18% 16%
20% 45% 25% 15%
14% 34% 39% 8%
17% 43% 28% 9%
21% 38% 22% 8%
21% 37% 19% 8%
21% 39% 24% 8%
21% 43% 20% 12%
21% 46% 21% 16%
14% 30% 45% 9%

20% 40% 29% 13%
25% 34% 23% 11%
19% 45% 22% 14%
16% 36% 37% 9%
15% 48% 27% 3%
19% 43% 20% 8%
22% 46% 17% 15%
19% 46% 24% 15%
- - - -
23% 37% 25% 13%
23% 37% 23% 11%
17% 43% 30% 11%
17% 44% 24% 5%
17% 46% 19% 10%
24% 46% 19% 17%
- - - -
17% 43% 26% 9%
27% 52% 13% 16%
21% 40% 24% 9%
18% 41% 22% 18%
23% 42% 22% 11%

20% 40% 24% 8%
22% 47% 17% 13%
21% 39% 21% 10%
17% 44% 28% 11%
19% 39% 26% 12%
20% 42% 28% 13%
17% 43% 26% 9%
23% 43% 21% 11%
18% 41% 22% 18%
23% 42% 22% 11%
20% 40% 24% 8%
21% 39% 21% 10%
19% 45% 24% 11%
20% 40% 27% 12%
22% 38% 23% 12%
20% 43% 22% 10%
19% 45% 24% 11%
18% 43% 24% 12%
22% 40% 20% 11%
20% 46% 22% 11%

17% 42% 29% 11%
13% 41% 37% 5%
- - - -
17% 43% 27% 15%
16% 45% 30% 5%
22% 42% 20% 11%
16% 34% 31% 9%
- - - -
19% 45% 19% 11%
- - - -
24% 38% 20% 16%
26% 35% 19% 16%
19% 46% 21% 8%
- - - -
23% 39% 28% 16%
24% 38% 20% 17%
18% 44% 24% 12%
21% 43% 22% 8%
15% 52% 23% 4%

19% 39% 29% 10%
24% 38% 21% 17%
19% 43% 23% 10%
18% 43% 27% 8%
21% 41% 23% 14%
19% 43% 24% 8%
25% 35% 25% 9%
15% 43% 26% 11%
18% 45% 24% 9%
21% 42% 24% 10%
25% 39% 15% 19%
22% 42% 17% 17%
13% 43% 32% 7%
- - - -
18% 40% 26% 10%
18% 45% 24% 9%
21% 42% 24% 10%
24% 40% 16% 18%
14% 45% 32% 6%

17% 43% 26% 13%
20% 39% 23% 11%
20% 49% 20% 11%
25% 41% 22% 6%
- - - -
20% 41% 23% 14%
24% 41% 20% 14%
20% 44% 22% 9%
16% 43% 26% 7%
16% 43% 28% 7%
- - - -
25% 37% 18% 13%
20% 41% 24% 15%
16% 46% 26% 8%
21% 37% 19% 12%
23% 34% 16% 13%
25% 35% 20% 12%
21% 48% 16% 15%
15% 44% 19% 17%
20% 36% 23% 17%

18% 43% 17% 9%
30% 27% 19% 17%
- - - -
19% 43% 17% 9%
31% 28% 19% 17%
- - - -
17% 41% 29% 7%
18% 44% 27% 12%
22% 46% 16% 11%
23% 37% 20% 12%
17% 48% 23% 7%
19% 42% 27% 13%
23% 40% 21% 14%
18% 48% 25% 7%
- - - -
25% 31% 20% 11%
15% 44% 28% 4%
18% 43% 28% 14%
- - - -
19% 44% 21% 14%
19% 53% 18% 9%
20% 42% 25% 12%
14% 32% 30% 10%
25% 38% 17% 13%
- - - -
17% 45% 25% 12%
20% 43% 28% 13%
- - - -
- - - -
19% 46% 22% 7%
- - - -
21% 43% 22% 11%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
21% 43% 22% 11%
- - - -
20% 36% 30% 11%
- - - -
- - - -
- - - -
21% 43% 22% 11%
19% 36% 26% 11%
- - - -
Taylors of Harrogate
Have drunk more than Never drunk, but have Never drunk, and never
12 months ago heard of it heard of it
17% 38% 34%
18% 36% 34%
16% 39% 34%
- - -
10% 30% 51%
18% 31% 42%
19% 37% 35%
16% 41% 31%
19% 42% 23%
20% 43% 25%
10% 30% 51%
18% 34% 39%
17% 42% 27%
20% 43% 25%
15% 30% 46%

17% 39% 33%
19% 42% 24%
16% 33% 42%
18% 42% 26%
9% 28% 55%
12% 31% 48%
18% 31% 42%
19% 37% 35%
16% 41% 31%
19% 42% 23%
20% 41% 24%
19% 45% 29%
10% 30% 51%
18% 33% 40%
20% 29% 42%
17% 35% 39%
16% 41% 31%
20% 42% 22%
19% 39% 33%

12% 29% 45%
20% 31% 38%
19% 39% 28%
18% 44% 28%
9% 29% 58%
16% 37% 39%
16% 44% 26%
21% 41% 23%
- - -
15% 28% 44%
21% 37% 31%
19% 43% 27%
14% 32% 49%
14% 42% 34%
20% 42% 21%
- - -
17% 33% 42%
10% 49% 25%
17% 42% 32%
20% 31% 31%
15% 42% 31%

19% 39% 34%
16% 33% 38%
22% 35% 33%
16% 39% 35%
15% 39% 34%
12% 37% 38%
17% 33% 42%
15% 44% 30%
20% 31% 31%
15% 42% 31%
19% 39% 34%
22% 35% 33%
16% 36% 36%
14% 38% 35%
20% 33% 35%
14% 38% 37%
15% 40% 35%
20% 42% 26%
18% 38% 33%
18% 37% 35%

16% 38% 35%
6% 25% 63%
- - -
19% 41% 25%
11% 33% 51%
17% 38% 34%
23% 34% 34%
- - -
27% 35% 27%
- - -
22% 33% 29%
24% 37% 22%
14% 40% 39%
- - -
25% 30% 29%
22% 38% 24%
16% 40% 32%
18% 40% 34%
14% 34% 48%

11% 33% 46%
22% 36% 24%
17% 40% 33%
12% 33% 47%
19% 38% 29%
15% 37% 41%
14% 46% 31%
12% 35% 43%
18% 35% 38%
18% 38% 34%
19% 40% 22%
24% 35% 24%
13% 43% 37%
- - -
13% 39% 38%
18% 35% 38%
18% 38% 34%
21% 38% 22%
12% 36% 45%

20% 36% 30%
18% 39% 31%
13% 38% 39%
12% 37% 46%
- - -
20% 42% 24%
18% 37% 30%
15% 35% 41%
17% 34% 42%
8% 33% 52%
- - -
19% 33% 35%
18% 40% 27%
15% 39% 39%
20% 26% 42%
21% 30% 35%
19% 33% 37%
15% 46% 24%
16% 37% 31%
12% 41% 29%

16% 35% 40%
26% 26% 31%
- - -
15% 37% 39%
26% 27% 30%
- - -
7% 31% 55%
16% 39% 33%
15% 28% 47%
19% 36% 33%
18% 42% 34%
18% 44% 25%
20% 33% 32%
15% 37% 42%
- - -
23% 30% 36%
11% 37% 49%
16% 39% 31%
- - -
13% 44% 29%
26% 47% 18%
16% 38% 33%
16% 27% 47%
20% 37% 30%
- - -
14% 40% 34%
22% 35% 30%
- - -
- - -
20% 41% 32%
- - -
17% 40% 32%
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
17% 40% 32%
- - -
17% 31% 40%
- - -
- - -
- - -
17% 40% 32%
18% 31% 40%
- - -
Usage of brands in the coffee market (net)
Kenco Nescafé Azera Lavazza
Sample 2000 2000 2000
Ever drunk 57% 43% 38%
Awareness 91% 82% 78%
Never drunk, and never heard of it 9% 18% 22%

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Taylors of
Nespresso L'OR
Harrogate
2000 2000 2000
37% 35% 28%
90% 77% 66%
10% 23% 34%

Usage of brands in the coffee market (net)
Nescafé Azera
Sample Ever drunk
All 2000 43%
Gender
Male 987 41%
Women 1003 45%
Age
16-24 278 45%
25-34 353 53%
35-44 332 46%
45-54 346 46%
55-64 317 37%
65+ 374 30%
Age
16-24 278 45%
25-44 685 50%
45-64 663 41%
65+ 374 30%
Age
16-34 631 50%

35-54 678 46%
55+ 691 33%
Age
16-44 963 48%
45+ 1037 37%
Age
16-19 115 45%
20-24 163 45%
25-34 353 53%
35-44 332 46%
45-54 346 46%
55-64 317 37%
65-74 234 32%
75+ 140 27%
Generation
Generation X (41-56) 538 45%
Baby Boomers (57-75) 527 34%
Gender and age

Male 16-24 143 42%
Male 25-44 339 52%
Male 45-64 325 36%
Male 65+ 180 28%
Female 16-24 130 48%
Female 25-44 342 47%
Female 45-64 338 47%
Female 65+ 193 33%
Gender and age
Male 16-34 319 52%
Male 35-54 331 43%
Male 55+ 337 28%
Female 16-34 305 47%
Women 35-54 345 48%
Women 55+ 353 39%
Region
Scotland 172 51%
North East 83* 35%
North West 226 39%

South East 280 37%
South West 175 43%
Wales 98* 31%
Region
Scotland 172 51%
Area
City 653 45%
Large town 468 46%
Small town 567 37%
Employment
Full-time 940 49%
Part-time 382 46%

Not working 678 32%
Employment
Currently working
None of these 41* -
A 80* 38%
B 440 46%
C1 580 42%
C2 420 43%
D 151 40%
E 329 40%
AB 520 45%
C1C2 1000 43%
DE 480 40%
ABC1 1100 44%
C2DE 900 42%
Household income
Under £9,500 118 45%
£9,500 - £15,499 207 38%
£15,500 - £24,999 373 40%
£25,000 - £49,999 721 43%
£50,000 - £74,999 272 53%
£75,000 or over 139 53%
Don't know 64* -
Household income
Under £15,500 325 40%
£15,500 - £24,999 373 40%
£25,000 - £49,999 721 43%
£50,000 or over 411 53%

Financial situation
Housing situation
Other 23* -
Any children
No 823 38%
Aged 5-11 282 52%
Aged 12-15 165 54%
Aged 16-18 92* 49%
Aged 19-24 115 49%
Aged 25+ 75* 41%

Parental status
Parental status
Lifestage
Other 279 46%
Lifestage by age

Other 747 42%
Ethnicity
Irish 23* -

Indian 50* -
Pakistani 31* -
Bangladeshi 11* -
Chinese 16* -
Caribbean 22* -
African 38* -
Arab 4* -
Ethnicity
White 1672 42%
Ethnicity


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Nescafé Azera Kenco
Never drunk, and never

Awareness Ever drunk Awareness
heard of it
82% 18% 57% 91%
79% 21% 57% 89%
85% 15% 57% 92%
- - - -
82% 18% 39% 74%
85% 15% 52% 85%
85% 15% 58% 91%
84% 16% 60% 97%
81% 19% 65% 97%
77% 23% 65% 98%
82% 18% 39% 74%
85% 15% 55% 88%
83% 17% 62% 97%
77% 23% 65% 98%
84% 16% 47% 80%

85% 15% 59% 94%
79% 21% 65% 97%
84% 16% 50% 84%
81% 19% 63% 97%
79% 21% 34% 70%
84% 16% 43% 77%
85% 15% 52% 85%
85% 15% 58% 91%
84% 16% 60% 97%
81% 19% 65% 97%
78% 22% 65% 98%
75% 25% 65% 97%
82% 18% 39% 74%
84% 16% 54% 87%
85% 15% 53% 86%
83% 17% 54% 88%
85% 15% 60% 95%
79% 21% 65% 98%
74% 26% 65% 96%

79% 21% 36% 68%
82% 18% 59% 87%
81% 19% 62% 97%
72% 28% 61% 96%
85% 15% 42% 80%
87% 13% 51% 89%
85% 15% 63% 97%
82% 18% 70% 99%
- - - -
82% 18% 47% 76%
82% 18% 62% 94%
74% 26% 61% 96%
85% 15% 46% 84%
86% 14% 56% 94%
83% 17% 69% 98%
- - - -
84% 16% 53% 90%
87% 13% 54% 93%
79% 21% 59% 92%
88% 12% 60% 93%
83% 17% 61% 93%

84% 16% 62% 88%
82% 18% 63% 94%
79% 21% 55% 88%
81% 19% 52% 88%
80% 20% 59% 93%
85% 15% 49% 92%
84% 16% 53% 90%
81% 19% 58% 92%
88% 12% 60% 93%
83% 17% 61% 93%
84% 16% 62% 88%
79% 21% 55% 88%
82% 18% 56% 90%
82% 18% 55% 92%
83% 17% 55% 87%
81% 19% 58% 90%
82% 18% 55% 92%
84% 16% 64% 97%
85% 15% 57% 91%
83% 17% 54% 91%

77% 23% 59% 91%
72% 28% 39% 72%
- - - -
79% 21% 67% 98%
74% 26% 43% 81%
84% 16% 56% 91%
85% 15% 52% 79%
- - - -
84% 16% 55% 96%
- - - -
85% 15% 57% 91%
86% 14% 63% 91%
85% 15% 55% 91%
- - - -
79% 21% 50% 84%
86% 14% 64% 95%
80% 20% 59% 95%
83% 17% 60% 92%
83% 17% 46% 89%

81% 19% 47% 81%
85% 15% 62% 93%
81% 19% 60% 93%
81% 19% 47% 83%
82% 18% 61% 94%
82% 18% 53% 87%
83% 17% 52% 86%
81% 19% 53% 91%
80% 20% 58% 92%
82% 18% 61% 92%
85% 15% 61% 92%
84% 16% 56% 88%
83% 17% 48% 87%
- - - -
82% 18% 53% 90%
80% 20% 58% 92%
82% 18% 61% 92%
85% 15% 59% 91%
80% 20% 43% 83%

80% 20% 56% 89%
83% 17% 58% 92%
84% 16% 57% 91%
81% 19% 57% 90%
- - - -
80% 20% 64% 95%
88% 12% 58% 93%
81% 19% 58% 90%
83% 17% 52% 89%
79% 21% 39% 78%
- - - -
89% 11% 63% 92%
82% 18% 65% 96%
78% 22% 48% 87%
86% 14% 59% 90%
89% 11% 61% 89%
91% 9% 68% 94%
89% 11% 57% 96%
87% 13% 61% 94%
80% 20% 63% 93%

91% 9% 55% 93%
87% 13% 71% 89%
- - - -
91% 9% 54% 93%
87% 13% 71% 90%
- - - -
80% 20% 39% 76%
78% 22% 59% 95%
86% 14% 61% 94%
88% 12% 62% 92%
79% 21% 49% 89%
80% 20% 68% 97%
82% 18% 51% 87%
85% 15% 52% 92%
- - - -
89% 11% 60% 88%
77% 23% 44% 80%
76% 24% 61% 96%
- - - -
86% 14% 64% 98%
81% 19% 54% 99%
81% 19% 56% 88%
82% 18% 54% 86%
89% 11% 64% 94%
- - - -
79% 21% 61% 96%
76% 24% 56% 93%
- - - -
- - - -
80% 20% 52% 90%
- - - -
83% 17% 59% 94%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
83% 17% 59% 93%
- - - -
82% 18% 50% 81%
- - - -
- - - -
- - - -
83% 17% 59% 93%
83% 17% 53% 82%
- - - -
nco Taylors of Harrogate
Never drunk, and never Never drunk, and never

Ever drunk Awareness
heard of it heard of it
9% 28% 66% 34%
11% 30% 66% 34%
8% 27% 66% 34%
- - - -
26% 19% 49% 51%
15% 27% 58% 42%
9% 28% 65% 35%
3% 28% 69% 31%
3% 35% 77% 23%
2% 32% 75% 25%
26% 19% 49% 51%
12% 27% 61% 39%
3% 31% 73% 27%
2% 32% 75% 25%
20% 23% 54% 46%

6% 28% 67% 33%
3% 33% 76% 24%
16% 25% 58% 42%
3% 32% 74% 26%
30% 17% 45% 55%
23% 20% 52% 48%
15% 27% 58% 42%
9% 28% 65% 35%
3% 28% 69% 31%
3% 35% 77% 23%
2% 35% 76% 24%
3% 26% 71% 29%
26% 19% 49% 51%
13% 27% 60% 40%
14% 28% 58% 42%
12% 26% 61% 39%
5% 28% 69% 31%
2% 36% 78% 22%
4% 28% 67% 33%

32% 25% 55% 45%
13% 31% 62% 38%
3% 32% 72% 28%
4% 28% 72% 28%
20% 12% 42% 58%
11% 24% 61% 39%
3% 30% 74% 26%
1% 36% 77% 23%
- - - -
24% 28% 56% 44%
6% 32% 69% 31%
4% 30% 73% 27%
16% 19% 51% 49%
6% 24% 66% 34%
2% 37% 79% 21%
- - - -
10% 26% 58% 42%
7% 25% 75% 25%
8% 26% 68% 32%
7% 38% 69% 31%
7% 27% 69% 31%

12% 27% 66% 34%
6% 29% 62% 38%
12% 32% 67% 33%
12% 27% 65% 35%
7% 27% 66% 34%
8% 26% 62% 38%
10% 26% 58% 42%
8% 26% 70% 30%
7% 38% 69% 31%
7% 27% 69% 31%
12% 27% 66% 34%
12% 32% 67% 33%
10% 28% 64% 36%
8% 27% 65% 35%
13% 32% 65% 35%
10% 25% 63% 37%
8% 26% 65% 35%
3% 31% 74% 26%
9% 29% 67% 33%
9% 29% 65% 35%

9% 27% 65% 35%
28% 11% 37% 63%
- - - -
2% 34% 75% 25%
19% 16% 49% 51%
9% 28% 66% 34%
21% 32% 66% 34%
- - - -
4% 38% 73% 27%
- - - -
9% 38% 71% 29%
9% 40% 78% 22%
9% 22% 61% 39%
- - - -
16% 41% 71% 29%
5% 39% 76% 24%
5% 28% 68% 32%
8% 26% 66% 34%
11% 18% 52% 48%

19% 21% 54% 46%
7% 39% 76% 24%
7% 27% 67% 33%
17% 20% 53% 47%
6% 33% 71% 29%
13% 23% 59% 41%
14% 24% 69% 31%
9% 23% 57% 43%
8% 27% 62% 38%
8% 28% 66% 34%
8% 38% 78% 22%
12% 42% 76% 24%
13% 20% 63% 37%
- - - -
10% 23% 62% 38%
8% 27% 62% 38%
8% 28% 66% 34%
9% 39% 78% 22%
17% 18% 55% 45%

11% 34% 70% 30%
8% 30% 69% 31%
9% 23% 61% 39%
10% 17% 54% 46%
- - - -
5% 34% 76% 24%
7% 33% 70% 30%
10% 24% 59% 41%
11% 24% 58% 42%
22% 15% 48% 52%
- - - -
8% 32% 65% 35%
4% 33% 73% 27%
13% 23% 61% 39%
10% 32% 58% 42%
11% 35% 65% 35%
6% 30% 63% 37%
4% 30% 76% 24%
6% 32% 69% 31%
7% 29% 71% 29%

7% 25% 60% 40%
11% 43% 69% 31%
- - - -
7% 25% 61% 39%
10% 43% 70% 30%
- - - -
24% 14% 45% 55%
5% 28% 67% 33%
6% 26% 53% 47%
8% 31% 67% 33%
11% 24% 66% 34%
3% 30% 75% 25%
13% 34% 68% 32%
8% 21% 58% 42%
- - - -
12% 34% 64% 36%
20% 15% 51% 49%
4% 30% 69% 31%
- - - -
2% 27% 71% 29%
1% 35% 82% 18%
12% 28% 67% 33%
14% 27% 53% 47%
6% 33% 70% 30%
- - - -
4% 26% 66% 34%
7% 35% 70% 30%
- - - -
- - - -
10% 27% 68% 32%
- - - -
6% 28% 68% 32%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
7% 28% 68% 32%
- - - -
19% 28% 60% 40%
- - - -
- - - -
- - - -
7% 28% 68% 32%
18% 29% 60% 40%
- - - -
Lavazza Nespresso

Ever drunk Awareness Ever drunk
heard of it
38% 78% 22% 37%
41% 78% 22% 39%
36% 78% 22% 35%
- - - -
31% 65% 35% 47%
43% 79% 21% 49%
40% 80% 20% 40%
37% 82% 18% 35%
39% 85% 15% 32%
39% 75% 25% 23%
31% 65% 35% 47%
42% 80% 20% 45%
38% 83% 17% 33%
39% 75% 25% 23%
38% 73% 27% 48%

38% 81% 19% 37%
39% 80% 20% 27%
39% 75% 25% 45%
38% 80% 20% 30%
29% 61% 39% 44%
32% 69% 31% 48%
43% 79% 21% 49%
40% 80% 20% 40%
37% 82% 18% 35%
39% 85% 15% 32%
43% 80% 20% 27%
32% 67% 33% 16%
31% 65% 35% 47%
41% 79% 21% 46%
45% 81% 19% 52%
39% 78% 22% 43%
39% 83% 17% 36%
40% 82% 18% 28%
33% 65% 35% 17%

34% 68% 32% 48%
47% 79% 21% 51%
39% 87% 13% 33%
36% 69% 31% 23%
26% 62% 38% 45%
37% 80% 20% 38%
36% 80% 20% 34%
42% 81% 19% 23%
- - - -
42% 74% 26% 52%
44% 82% 18% 43%
36% 78% 22% 24%
33% 72% 28% 44%
34% 80% 20% 32%
41% 81% 19% 29%
- - - -
38% 78% 22% 40%
37% 75% 25% 39%
41% 77% 23% 36%
39% 78% 22% 36%
33% 79% 21% 32%

37% 76% 24% 38%
39% 78% 22% 36%
47% 81% 19% 50%
33% 77% 23% 36%
39% 79% 21% 31%
33% 79% 21% 21%
38% 78% 22% 40%
40% 76% 24% 37%
39% 78% 22% 36%
33% 79% 21% 32%
37% 76% 24% 38%
47% 81% 19% 50%
36% 77% 23% 36%
37% 79% 21% 28%
44% 79% 21% 43%
36% 77% 23% 40%
35% 77% 23% 33%
37% 80% 20% 29%
42% 82% 18% 45%
36% 80% 20% 38%

35% 72% 28% 26%
28% 61% 39% 39%
- - - -
40% 78% 22% 25%
23% 63% 37% 19%
40% 82% 18% 43%
38% 75% 25% 52%
- - - -
41% 81% 19% 33%
- - - -
41% 85% 15% 43%
50% 84% 16% 53%
36% 79% 21% 39%
- - - -
36% 83% 18% 34%
48% 87% 13% 46%
38% 80% 20% 34%
40% 75% 25% 35%
28% 72% 28% 34%

31% 68% 32% 35%
46% 86% 14% 44%
39% 78% 22% 35%
30% 69% 31% 35%
41% 83% 17% 39%
35% 72% 28% 35%
36% 74% 26% 35%
30% 74% 26% 31%
35% 77% 23% 29%
39% 79% 21% 40%
51% 85% 15% 49%
50% 88% 12% 49%
26% 69% 31% 21%
- - - -
33% 74% 26% 32%
35% 77% 23% 29%
39% 79% 21% 40%
51% 86% 14% 49%
24% 65% 35% 24%

38% 78% 22% 35%
40% 78% 22% 40%
36% 78% 22% 34%
37% 77% 23% 35%
- - - -
42% 80% 20% 33%
41% 81% 19% 40%
34% 76% 24% 34%
38% 79% 21% 45%
28% 67% 33% 35%
- - - -
45% 81% 19% 48%
40% 79% 21% 32%
32% 76% 24% 34%
44% 82% 18% 52%
47% 82% 18% 45%
48% 81% 19% 50%
45% 82% 18% 43%
36% 82% 18% 41%
43% 77% 23% 33%

38% 80% 20% 39%
57% 83% 17% 61%
- - - -
37% 80% 20% 40%
56% 83% 17% 60%
- - - -
29% 63% 37% 39%
34% 78% 22% 25%
36% 74% 26% 39%
44% 82% 18% 45%
35% 79% 21% 35%
39% 77% 23% 26%
43% 80% 20% 49%
31% 79% 21% 44%
- - - -
45% 81% 19% 49%
37% 73% 27% 44%
35% 78% 22% 20%
- - - -
42% 83% 17% 38%
33% 86% 14% 26%
38% 76% 24% 39%
40% 79% 21% 39%
45% 84% 16% 47%
- - - -
35% 78% 22% 21%
37% 78% 22% 35%
- - - -
- - - -
43% 82% 18% 43%
- - - -
37% 79% 21% 33%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
38% 80% 20% 35%
- - - -
44% 78% 22% 43%
- - - -
- - - -
- - - -
38% 80% 20% 35%
43% 75% 25% 50%
- - - -
Nespresso L'OR

Awareness Ever drunk Awareness
heard of it
90% 10% 35% 77%
89% 11% 35% 74%
92% 8% 34% 79%
- - - -
87% 13% 29% 72%
89% 11% 41% 78%
91% 9% 39% 79%
90% 10% 35% 79%
93% 7% 34% 82%
90% 10% 29% 70%
87% 13% 29% 72%
90% 10% 40% 78%
92% 8% 35% 81%
90% 10% 29% 70%
88% 12% 35% 75%

91% 9% 37% 79%
92% 8% 31% 76%
89% 11% 37% 77%
91% 9% 33% 77%
86% 14% 24% 69%
87% 13% 32% 74%
89% 11% 41% 78%
91% 9% 39% 79%
90% 10% 35% 79%
93% 7% 34% 82%
92% 8% 30% 75%
88% 12% 26% 61%
87% 13% 29% 72%
90% 10% 39% 78%
89% 11% 43% 81%
90% 10% 37% 76%
91% 9% 37% 80%
92% 8% 32% 79%
87% 13% 25% 55%

85% 15% 31% 71%
88% 12% 42% 77%
91% 9% 33% 78%
87% 13% 28% 63%
88% 12% 25% 73%
92% 8% 37% 80%
92% 8% 37% 83%
93% 7% 30% 76%
- - - -
87% 13% 39% 75%
89% 11% 40% 77%
90% 10% 27% 70%
89% 11% 31% 76%
92% 8% 35% 81%
94% 6% 35% 81%
- - - -
90% 10% 31% 74%
90% 10% 35% 87%
92% 8% 36% 76%
94% 6% 37% 78%
91% 9% 36% 78%

88% 12% 36% 76%
91% 9% 36% 83%
90% 10% 39% 79%
87% 13% 29% 72%
92% 8% 34% 74%
87% 13% 31% 72%
90% 10% 31% 74%
92% 8% 36% 79%
94% 6% 37% 78%
91% 9% 36% 78%
88% 12% 36% 76%
90% 10% 39% 79%
89% 11% 31% 76%
90% 10% 33% 73%
91% 9% 39% 77%
87% 13% 35% 78%
91% 9% 31% 76%
92% 8% 33% 76%
91% 9% 39% 80%
90% 10% 33% 78%

90% 10% 29% 71%
85% 15% 23% 63%
- - - -
92% 8% 30% 73%
87% 13% 25% 70%
90% 10% 38% 80%
86% 14% 35% 69%
- - - -
91% 9% 35% 81%
- - - -
90% 10% 42% 80%
93% 7% 46% 81%
90% 10% 33% 79%
- - - -
88% 13% 34% 73%
93% 7% 42% 80%
91% 9% 32% 76%
90% 10% 35% 78%
89% 11% 25% 77%

86% 14% 33% 71%
93% 8% 41% 79%
91% 9% 34% 77%
87% 13% 30% 73%
92% 8% 36% 77%
88% 12% 33% 76%
85% 15% 41% 75%
89% 11% 30% 74%
90% 10% 31% 76%
91% 9% 34% 76%
92% 8% 45% 85%
90% 10% 40% 83%
89% 11% 25% 68%
- - - -
87% 13% 34% 74%
90% 10% 31% 76%
91% 9% 34% 76%
91% 9% 44% 84%
89% 11% 22% 68%

90% 10% 31% 74%
91% 9% 38% 77%
91% 9% 31% 80%
89% 11% 37% 78%
- - - -
90% 10% 36% 77%
90% 10% 39% 80%
92% 8% 34% 78%
91% 9% 31% 74%
87% 13% 28% 72%
- - - -
92% 8% 45% 82%
91% 9% 35% 76%
89% 11% 28% 74%
91% 9% 44% 81%
90% 10% 50% 84%
92% 8% 45% 80%
93% 7% 36% 84%
91% 9% 37% 81%
92% 8% 41% 77%

92% 8% 40% 83%
90% 10% 54% 81%
- - - -
92% 8% 40% 83%
90% 10% 54% 81%
- - - -
86% 14% 30% 71%
90% 10% 29% 73%
88% 12% 38% 84%
92% 8% 43% 80%
90% 10% 29% 77%
91% 9% 31% 73%
90% 10% 39% 79%
93% 7% 27% 75%
- - - -
90% 10% 49% 80%
87% 13% 28% 72%
89% 11% 30% 72%
- - - -
93% 7% 35% 79%
95% 5% 29% 82%
90% 10% 33% 75%
90% 10% 39% 70%
92% 8% 45% 83%
- - - -
90% 10% 30% 75%
90% 10% 29% 72%
- - - -
- - - -
93% 7% 31% 78%
- - - -
91% 9% 35% 78%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
91% 9% 35% 78%
- - - -
87% 13% 35% 70%
- - - -
- - - -
- - - -
91% 9% 35% 78%
88% 12% 37% 74%
- - - -
OR

heard of it
23%
26%
21%
28%
22%
21%
21%
18%
30%
28%
22%
19%
30%
25%
21%
24%
23%
23%
31%
26%
22%
21%
21%
18%
25%
39%
28%
22%
19%
24%
20%
21%
45%
29%
23%
22%
37%
27%
20%
17%
24%
25%
23%
30%
24%
19%
19%
26%
13%
24%
22%
22%
24%
17%
21%
28%
26%
28%
26%
21%
22%
22%
24%
21%
24%
27%
23%
22%
24%
24%
20%
22%
29%
37%
27%
30%
20%
31%
19%
20%
19%
21%
28%
20%
24%
22%
23%
29%
21%
23%
27%
23%
24%
25%
26%
24%
24%
15%
17%
32%
26%
24%
24%
16%
32%
26%
23%
20%
22%
23%
20%
22%
26%
28%
18%
24%
26%
19%
16%
20%
16%
19%
23%
17%
19%
17%
19%
29%
27%
16%
20%
23%
27%
21%
25%
20%
28%
28%
-
21%
18%
25%
30%
17%
25%
28%
22%
22%
-
-
22%
30%
22%
26%
-
Frequency of drinking brands in the coffee market
"In the last 12 months, how frequently would you say you have drunk each of these?"
Base: internet users aged 16+ who have drunk the brand in the last 12 months
Nespresso ⁵ Kenco ² L'OR ⁶
Sample 350 519 292
All the time 36% 26% 26%
Often 31% 39% 33%
Sometimes 24% 28% 30%
Rarely 9% 7% 11%

Bases:
¹ internet users aged 16+ who have drunk Nescafé Azera in the last 12 months
² internet users aged 16+ who have drunk Kenco in the last 12 months
³ internet users aged 16+ who have drunk Taylors of Harrogate in the last 12 months
⁴ internet users aged 16+ who have drunk Lavazza in the last 12 months
⁵ internet users aged 16+ who have drunk Nespresso in the last 12 months
⁶ internet users aged 16+ who have drunk L'Or in the last 12 months
Back to Contents
Back to Contents
Taylors of
Nescafé Azera ¹ Lavazza ⁴
Harrogate ³
226 443 334
26% 24% 22%
38% 36% 35%
27% 29% 29%
10% 10% 14%

Frequency of drinking brands in the coffee market
"In the last 12 months, how frequently would you say you have drunk each of these?"
Base: internet users aged 16+ who have drunk the brand in the last 12 months
Kenco
Sample All the time
16+ who have drunk
All 26%
Kenco in the last 12
months
Gender
Male 236 26%
Women 278 27%
Age
16-24 51 -
25-34 105 30%
35-44 90 20%
45-54 85 19%
55-64 93 27%
65+ 95 28%
Age
16-24 51 -
25-44 195 25%
45-64 178 23%
65+ 95 28%
Age
16-34 156 32%

35-54 175 19%
55+ 188 28%
Age
16-44 246 28%
45+ 273 25%
Age
16-19 21 -
20-24 30 -
25-34 105 30%
35-44 90 20%
45-54 85 19%
55-64 93 27%
65-74 61 -
75+ 34 -
Generation
Generation Z (24 and under) 51 -
Younger Millennials (25-31) 68 -
Generation X (41-56) 134 21%
Baby Boomers (57-75) 149 28%
Gender and age

Male 16-24 26 -
Male 25-44 93 27%
Male 45-64 77 17%
Male 65+ 40 -
Female 16-24 23 -
Female 25-44 99 24%
Female 45-64 101 28%
Female 65+ 55 -
Gender and age
Male 16-34 74 -
Male 35-54 83 18%
Male 55+ 79 24%
Female 16-34 78 28%
Women 35-54 91 21%
Women 55+ 109 30%
Region
Scotland 47 -
North East 18 -
North West 61 -
Yorkshire & Humberside 48 -
East Midlands 37 -
West Midlands 53 -
East of England 58 -
Inner & Greater London 66 -
South East 60 -
South West 50 -
Wales 21 -
Region
Scotland 47 -
Yorkshire & Humberside 48 -
East Midlands 37 -
West Midlands 53 -
Inner & Greater London 66 -
South West/Wales 71 -
Area
City 158 29%
Large town 120 26%
Small town 154 21%
Employment
Full-time 261 25%
Part-time 95 26%
Not working 163 28%
Not working - other reason 20 -
Employment
Currently working
None of these 5 -
A 19 -
B 112 29%
C1 171 27%
C2 104 27%
D 33 -
E 80 24%
AB 131 29%
C1C2 275 27%
DE 113 20%
ABC1 302 28%
C2DE 217 24%
Household income
Under £9,500 28 -
£9,500 - £15,499 46 -
£15,500 - £24,999 101 24%
£25,000 - £49,999 190 27%
£50,000 - £74,999 86 26%
£75,000 or over 36 -
Don't know 8 -
Household income
Under £15,500 74 -
£15,500 - £24,999 101 24%
£25,000 - £49,999 190 27%
£50,000 or over 122 25%
Prefer not to say/Don't know 32 -

Financial situation
Struggling - I'm in danger of falling be 38 -
Housing situation
Social housing 74 -
Privately rented 71 -
Live in parents'/family member's home 52 -
Other 5 -
Any children
No 173 24%
Aged 4 and under 62 -
Aged 5-11 88 34%
Aged 12-15 55 -
Aged 16-18 23 -
Aged 19-24 37 -
Aged 25+ 25 -
Parental status
Resident mothers of children aged und 71 -
Resident fathers of children aged unde 73 -
Gender other than male/female, with c 1 -
Parental status
Lifestage
Couples without children of any age 58 -
Other 69 -
Lifestage by age
Single-person household aged under 19 -
Single-parent family with children of 10 -
Couple without children aged under 45 30 -
Single-person household aged 45 and 64 -

Dual-parent family with children of an 51 -
Couples without children aged 45 and 28 -
Other 202 28%
Single-person household - income und 54 -
Single-person household - income of £ 25 -
Couples without children - income of £ 41 -
Ethnicity
Irish 7 -
Gypsy or Irish traveller 1 -
Any other white background 16 -
White and Black Caribbean 1 -
White and Asian 7 -
Any other mixed or multiple backgroun 3 -

Indian 8 -
Pakistani 5 -
Bangladeshi 2 -
Chinese 7 -
Any other Asian or Asian British back 2 -
Caribbean 7 -
African 9 -
Any other Black, Black British or Car 1 -
Arab 1 -
Any other ethnic group 2 -
Ethnicity
White 443 24%
Mixed or multiple ethnic group 11 -
Asian or Asian British 24 -
Black, Black British, Caribbean or Afri 17 -
Other ethnic group 3 -
Ethnicity
Non-white background 55 -
Back to Contents
Back to Contents
Kenco
Often Sometimes Rarely Sample
16+ who have drunk
39% 28% 7%
Nespresso in the last 12
months
39% 28% 7% 180
39% 27% 8% 168
- - - 2
- - - 67
44% 21% 6% 92
42% 30% 8% 62
42% 31% 8% 52
37% 28% 9% 46
32% 35% 5% 31
- - - 67
43% 25% 7% 154
39% 29% 8% 98
32% 35% 5% 31
41% 20% 7% 159

42% 30% 8% 114
34% 31% 7% 77
41% 24% 7% 221
37% 31% 7% 129
- - - 27
- - - 40
44% 21% 6% 92
42% 30% 8% 62
42% 31% 8% 52
37% 28% 9% 46
- - - 24
- - - 7
- - - 67
44% 25% 6% 134
- - - 59
47% 25% 8% 75
40% 30% 9% 83
36% 29% 7% 59
- - - 7
- - - 36
37% 27% 10% 90
49% 27% 6% 41
- - - 13
- - - 30
49% 22% 4% 63
32% 31% 10% 57
- - - 18
- - - 2
- - - 90
40% 33% 10% 57
39% 33% 4% 33
44% 21% 8% 68
45% 27% 7% 56
30% 30% 9% 44
- - - 2
- - - 33
- - - 14
- - - 29
- - - 31
- - - 25
- - - 28
- - - 28
- - - 73
- - - 47
- - - 32
- - - 10
- - - 33
41% 28% 8% 43
- - - 31
- - - 25
- - - 28
- - - 73
42% 31% 6% 75
- - - 42
37% 26% 8% 148
43% 27% 4% 79
40% 31% 8% 75
36% 25% 8% 48
44% 25% 6% 208
39% 29% 5% 69
31% 30% 11% 73
- - - 17
- - - 7
29% 30% 7% 43
- - - 6
42% 27% 5% 222
- - - 21
- - - 18
- - - 10
- - - 6
47% 21% 5% 64
44% 25% 5% 88
39% 30% 6% 122
- - - 3
- - - 15
38% 26% 7% 106
36% 30% 6% 91
42% 28% 3% 59
- - - 21
38% 26% 13% 58
40% 24% 7% 121
39% 29% 5% 150
38% 28% 13% 79
38% 27% 7% 212
40% 28% 8% 138
- - - 16
- - - 22
41% 28% 8% 44
39% 28% 5% 134
42% 24% 8% 82
- - - 37
- - - 10
- - - 5
- - - 38
41% 28% 8% 44
39% 28% 5% 134
42% 24% 9% 119
- - - 15
40% 21% 10% 89
36% 31% 8% 157
44% 26% 3% 75
- - - 22
- - - 7
35% 29% 7% 108
48% 27% 3% 97
- - - 42
- - - 64
- - - 37
- - - 2
46% 21% 7% 148
38% 28% 8% 99
35% 34% 8% 123
- - - 52
39% 19% 8% 66
- - - 45
- - - 20
- - - 24
- - - 13
- - - 56
- - - 69
- - - 0
48% 21% 4% 61
41% 21% 11% 72
- - - 0
- - - 34
39% 37% 4% 31
- - - 17
44% 22% 8% 120
- - - 44
32% 31% 10% 45
- - - 67
- - - 15
- - - 9
43% 21% 8% 81
- - - 34
- - - 16
- - - 8
- - - 39
- - - 10
35% 28% 9% 138
- - - 18
45% 22% 7% 98
- - - 4
- - - 11
- - - 19
- - - 1
- - - 6
- - - 36
- - - 2
40% 28% 8% 239
- - - 9
- - - 0
- - - 16
- - - 3
- - - 5
- - - 4
- - - 9
- - - 5
- - - 0
- - - 7
- - - 5
- - - 7
- - - 11
- - - 1
- - - 1
- - - 2
- - - 14
40% 28% 8% 264
- - - 12
- - - 26
- - - 19
- - - 3
- - - 14
40% 28% 8% 264
- - - 60
- - - 14
Nespresso
All the time Often Sometimes Rarely
36% 31% 24% 9%
39% 34% 19% 8%
33% 29% 29% 9%
- - - -
- - - -
41% 36% 20% 3%
- - - -
- - - -
- - - -
- - - -
- - - -
39% 34% 22% 5%
40% 28% 19% 13%
- - - -
37% 34% 23% 6%

35% 30% 26% 9%
36% 29% 22% 13%
37% 33% 24% 6%
36% 28% 24% 12%
- - - -
- - - -
41% 36% 20% 3%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
40% 35% 22% 3%
- - - -
37% 39% 19% 5%
35% 28% 23% 14%
- - - -
- - - -
- - - -
41% 33% 21% 4%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
38% 37% 20% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
35% 33% 21% 11%
- - - -
45% 30% 18% 7%
30% 29% 30% 10%
28% 36% 29% 7%
- - - -
37% 34% 24% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
38% 34% 23% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
39% 34% 23% 5%
35% 36% 20% 9%
- - - -
- - - -
38% 33% 20% 9%
34% 26% 31% 9%
- - - -
- - - -
- - - -
38% 32% 21% 8%
37% 31% 25% 7%
32% 32% 24% 13%
36% 30% 25% 8%
36% 34% 21% 9%
- - - -
- - - -
- - - -
38% 31% 21% 10%
41% 32% 23% 4%
- - - -
- - - -
- - - -
- - - -
- - - -
38% 31% 21% 10%
40% 29% 24% 7%
- - - -
40% 26% 25% 9%
38% 30% 24% 8%
28% 36% 24% 12%
- - - -
- - - -
42% 22% 25% 11%
34% 38% 21% 7%
- - - -
- - - -
- - - -
- - - -
39% 36% 20% 6%
34% 26% 26% 13%
36% 29% 27% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
40% 36% 18% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
43% 36% 19% 2%
- - - -
- - - -
- - - -
- - - -
- - - -
32% 31% 28% 9%
- - - -
41% 33% 19% 7%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
34% 32% 25% 9%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
34% 33% 25% 9%
- - - -
- - - -
- - - -
- - - -
- - - -
34% 33% 25% 9%
- - - -
- - - -
Nescafé Azera
Sample All the time Often Sometimes
16+ who have drunk
24% 36% 29%
Nescafé Azera in the last
12 months
194 24% 36% 32%
245 24% 36% 28%
4 - - -
73 - - -
111 33% 44% 19%
79 25% 39% 27%
83 14% 35% 35%
50 - - -
47 - - -
73 - - -
190 30% 42% 22%
133 17% 32% 37%
47 - - -
184 32% 40% 22%

162 20% 37% 31%
97 19% 27% 40%
263 30% 40% 24%
180 17% 31% 38%
31 - - -
42 - - -
111 33% 44% 19%
79 25% 39% 27%
83 14% 35% 35%
50 - - -
35 - - -
12 - - -
73 - - -
160 32% 43% 20%
77 39% 38% 19%
83 25% 47% 20%
123 15% 35% 37%
77 19% 29% 36%
10 - - -
30 - - -
96 30% 43% 23%
54 - - -
14 - - -
40 - - -
93 30% 41% 22%
79 15% 38% 33%
33 - - -
4 - - -
88 28% 45% 22%
75 21% 29% 37%
31 - - -
93 33% 34% 24%
86 19% 43% 26%
66 - - -
4 - - -
46 - - -
17 - - -
43 - - -
42 - - -
35 - - -
37 - - -
46 - - -
72 - - -
43 - - -
43 - - -
19 - - -
46 - - -
60 - - -
42 - - -
35 - - -
37 - - -
72 - - -
89 24% 27% 37%
62 - - -
161 29% 42% 22%
103 22% 35% 29%
105 23% 30% 38%
74 - - -
250 26% 40% 25%
99 19% 33% 36%

94 26% 27% 34%
15 - - -
7 - - -
57 - - -
16 - - -
270 26% 40% 26%
22 - - -
24 - - -
24 - - -
9 - - -
81 31% 41% 23%
89 25% 43% 26%
172 20% 36% 31%
7 - - -
25 - - -
99 30% 30% 33%
126 20% 40% 27%
85 19% 35% 33%
37 - - -
71 - - -
124 28% 36% 30%
211 19% 38% 29%
108 30% 31% 29%
250 24% 38% 28%
193 25% 33% 31%
31 - - -
34 - - -
73 - - -
162 19% 37% 30%
83 36% 34% 23%
41 - - -
13 - - -
6 - - -
65 - - -
73 - - -
162 19% 37% 30%
124 32% 37% 24%
19 - - -
127 30% 35% 26%
190 22% 39% 30%
83 20% 34% 31%
28 - - -
15 - - -
139 27% 32% 30%
130 16% 46% 29%
49 - - -
74 - - -
50 - - -
1 - - -
178 27% 40% 26%
132 22% 32% 32%
158 22% 37% 30%
63 - - -
86 27% 44% 21%
49 - - -
21 - - -
31 - - -
18 - - -
74 - - -
73 - - -
1 - - -
82 27% 37% 28%
74 - - -
1 - - -
46 - - -
58 - - -
23 - - -
143 27% 38% 27%
59 - - -
61 - - -
73 - - -
17 - - -
10 - - -
100 29% 42% 24%
41 - - -
41 - - -
13 - - -
43 - - -
18 - - -
160 26% 33% 29%
27 - - -
114 25% 41% 25%
2 - - -
32 - - -
23 - - -
3 - - -
14 - - -
44 - - -
1 - - -
336 22% 35% 32%
2 - - -
0 - - -
13 - - -
2 - - -
5 - - -
4 - - -
9 - - -
12 - - -
2 - - -
5 - - -
2 - - -
6 - - -
14 - - -
1 - - -
2 - - -
1 - - -
13 - - -
351 21% 36% 31%
11 - - -
30 - - -
21 - - -
3 - - -
13 - - -
351 21% 36% 31%
65 - - -
13 - - -
L'OR
Rarely Sample All the time Often

10% 16+ who have drunk L'Or 26% 33%
in the last 12 months
9% 140 28% 28%
12% 149 24% 39%
- 3 - -
- 32 - -
4% 66 - -
9% 56 - -
16% 60 - -
- 36 - -
- 42 - -
- 32 - -
6% 122 24% 40%
14% 96 26% 30%
- 42 - -
7% 98 37% 32%
12% 116 16% 38%
14% 78 27% 28%
7% 154 28% 36%
15% 138 24% 30%
- 13 - -
- 19 - -
4% 66 - -
9% 56 - -
16% 60 - -
- 36 - -
- 25 - -
- 17 - -
- 32 - -
6% 101 27% 37%
4% 49 - -
7% 52 - -
14% 85 18% 39%
16% 61 - -
- 13 - -
- 16 - -
4% 58 - -
- 45 - -
- 21 - -
- 14 - -
8% 63 - -
14% 51 - -
- 21 - -
- 3 - -
5% 50 - -
12% 54 - -
- 36 - -
9% 45 - -
13% 62 - -
- 42 - -
- 3 - -
- 23 - -
- 7 - -
- 34 - -
- 32 - -
- 20 - -
- 29 - -
- 27 - -
- 51 - -
- 33 - -
- 26 - -
- 10 - -
- 23 - -
- 41 - -
- 32 - -
- 20 - -
- 29 - -
- 51 - -
12% 60 - -
- 36 - -
7% 108 32% 35%
14% 69 - -
9% 68 - -
- 47 - -
9% 163 26% 32%
11% 49 - -
14% 80 26% 33%
- 8 - -
- 9 - -
- 53 - -
- 11 - -
9% 167 26% 35%
- 18 - -
- 7 - -
- 15 - -
- 5 - -
5% 53 - -
7% 58 - -
13% 100 20% 34%
- 1 - -
- 9 - -
6% 80 24% 40%
13% 83 22% 31%
13% 60 - -
- 15 - -
- 45 - -
6% 89 27% 40%
13% 143 21% 31%
11% 60 - -
9% 172 24% 36%
12% 120 28% 29%
- 19 - -
- 32 - -
- 51 - -
14% 96 20% 38%
7% 54 - -
- 26 - -
- 12 - -
- 2 - -
- 51 - -
- 51 - -
14% 96 20% 38%
6% 80 33% 36%
- 14 - -
9% 74 - -
9% 146 30% 32%
14% 48 - -
- 18 - -
- 6 - -
11% 109 27% 31%
8% 73 - -
- 36 - -
- 46 - -
- 27 - -
- 1 - -
7% 116 27% 38%
14% 98 31% 32%
11% 94 19% 33%
- 38 - -
8% 75 28% 35%
- 33 - -
- 14 - -
- 25 - -
- 16 - -
- 55 - -
- 51 - -
- 1 - -
9% 58 - -
- 52 - -
- 1 - -
- 23 - -
- 43 - -
- 15 - -
8% 104 26% 39%
- 32 - -
- 48 - -
- 45 - -
- 8 - -
- 6 - -
5% 72 - -
- 18 - -
- 35 - -
- 9 - -
- 32 - -
- 14 - -
12% 98 34% 28%
- 24 - -
9% 74 - -
- 6 - -
- 29 - -
- 13 - -
- 1 - -
- 8 - -
- 22 - -
- 2 - -
11% 217 20% 36%
- 5 - -
- 0 - -
- 13 - -
- 1 - -
- 5 - -
- 3 - -
- 5 - -
- 6 - -
- 2 - -
- 3 - -
- 2 - -
- 2 - -
- 9 - -
- 2 - -
- 2 - -
- 0 - -
- 11 - -
11% 235 21% 37%
- 9 - -
- 18 - -
- 13 - -
- 2 - -
- 11 - -
11% 235 21% 37%
- 42 - -
- 11 - -
OR Lavazza
Sometimes Rarely Sample All the time
16+ who have drunk
30% 11% 22%
Lavazza in the last 12
months
33% 11% 172 24%
27% 10% 160 19%
- - 2 -
- - 41 -
- - 74 -
- - 59 -
- - 60 -
- - 49 -
- - 51 -
- - 41 -
24% 12% 133 24%
34% 9% 109 21%
- - 51 -
21% 10% 115 28%

34% 11% 119 18%
35% 10% 100 18%
25% 12% 174 24%
36% 9% 160 19%
- - 16 -
- - 25 -
- - 74 -
- - 59 -
- - 60 -
- - 49 -
- - 42 -
- - 9 -
- - 41 -
24% 13% 110 25%
- - 49 -
- - 61 -
35% 8% 94 19%
- - 81 19%
- - 8 -
- - 22 -
- - 75 28%
- - 58 -
- - 17 -
- - 18 -
- - 57 -
- - 51 -
- - 34 -
- - 2 -
- - 67 -
- - 64 -
- - 41 -
- - 47 -
- - 54 -
- - 59 -
- - 2 -
- - 22 -
- - 17 -
- - 39 -
- - 32 -
- - 14 -
- - 28 -
- - 27 -
- - 69 -
- - 41 -
- - 25 -
- - 20 -
- - 22 -
- - 56 -
- - 32 -
- - 14 -
- - 28 -
- - 69 -
- - 68 -
- - 45 -
24% 8% 140 29%
- - 71 -
- - 81 16%
- - 42 -
33% 9% 185 25%
- - 62 -
28% 14% 87 18%
- - 11 -
- - 6 -
- - 63 -
- - 8 -
29% 10% 198 24%
- - 14 -
- - 14 -
- - 11 -
- - 10 -
- - 54 -
- - 82 26%
40% 6% 107 17%
- - 4 -
- - 12 -
26% 10% 98 24%
34% 13% 93 17%
- - 66 -
- - 14 -
- - 51 -
24% 9% 110 26%
36% 12% 159 18%
- - 65 -
28% 11% 203 22%
33% 10% 131 21%
- - 18 -
- - 25 -
- - 51 -
31% 11% 120 18%
- - 76 30%
- - 30 -
- - 11 -
- - 3 -
- - 43 -
- - 51 -
31% 11% 120 18%
25% 6% 106 27%
- - 14 -
- - 98 21%
29% 9% 153 22%
- - 56 -
- - 18 -
- - 9 -
33% 9% 127 24%
- - 92 18%
- - 36 -
- - 53 -
- - 24 -
- - 2 -
28% 8% 132 24%
30% 8% 112 22%
32% 16% 109 18%
- - 34 -
31% 7% 64 -
- - 48 -
- - 22 -
- - 20 -
- - 13 -
- - 52 -
- - 58 -
- - 0 -
- - 56 -
- - 63 -
- - 0 -
- - 23 -
- - 54 -
- - 12 -
29% 6% 104 22%
- - 37 -
- - 61 -
- - 60 -
- - 15 -
- - 4 -
- - 63 -
- - 26 -
- - 39 -
- - 8 -
- - 41 -
- - 11 -
21% 17% 127 21%
- - 17 -
- - 82 23%
- - 5 -
- - 30 -
- - 22 -
- - 2 -
- - 4 -
- - 33 -
- - 0 -
33% 11% 236 19%
- - 3 -
- - 0 -
- - 27 -
- - 2 -
- - 4 -
- - 5 -
- - 11 -
- - 5 -
- - 3 -
- - 4 -
- - 4 -
- - 1 -
- - 10 -
- - 1 -
- - 0 -
- - 1 -
- - 12 -
32% 11% 266 20%
- - 11 -
- - 27 -
- - 12 -
- - 1 -
- - 12 -
32% 11% 266 20%
- - 51 -
- - 12 -
Lavazza
Often Sometimes Rarely Sample
16+ who have drunk
35% 29% 14%
Taylors of Harrogate in
the last 12 months
34% 30% 12% 116
37% 29% 15% 109
- - - 1
- - - 24
- - - 32
- - - 30
- - - 42
- - - 52
- - - 46
- - - 24
41% 28% 7% 62
30% 30% 18% 94
- - - 46
41% 23% 8% 56
35% 31% 15% 72
28% 34% 20% 98
40% 26% 10% 86
30% 33% 19% 140
- - - 10
- - - 14
- - - 32
- - - 30
- - - 42
- - - 52
- - - 35
- - - 11
- - - 24
45% 25% 5% 46
- - - 18
- - - 28
32% 33% 16% 62
28% 32% 21% 84
- - - 10
- - - 19
39% 28% 5% 36
- - - 44
- - - 17
- - - 4
- - - 26
- - - 50
- - - 29
- - - 1
- - - 40
- - - 38
- - - 38
- - - 15
- - - 34
- - - 60
- - - 1
- - - 15
- - - 13
- - - 20
- - - 31
- - - 17
- - - 15
- - - 24
- - - 27
- - - 30
- - - 21
- - - 13
- - - 15
- - - 33
- - - 31
- - - 17
- - - 15
- - - 27
- - - 54
- - - 34
39% 23% 9% 77
- - - 49
33% 33% 17% 63
- - - 37
37% 28% 10% 107
- - - 43
30% 34% 17% 76
- - - 4
- - - 3
- - - 63
- - - 6
37% 26% 13% 112
- - - 9
- - - 15
- - - 10
- - - 4
- - - 47
33% 26% 16% 46
39% 31% 13% 55
- - - 2
- - - 13
35% 31% 10% 75
29% 34% 19% 67
- - - 32
- - - 6
- - - 33
35% 29% 10% 88
35% 30% 18% 99
- - - 39
32% 32% 14% 155
40% 26% 14% 71
- - - 11
- - - 23
- - - 32
40% 28% 14% 73
29% 26% 14% 52
- - - 24
- - - 7
- - - 4
- - - 34
- - - 32
40% 28% 14% 73
30% 27% 15% 76
- - - 11
36% 29% 14% 72
37% 29% 12% 94
- - - 48
- - - 8
- - - 4
31% 28% 17% 96
35% 34% 13% 69
- - - 23
- - - 22
- - - 15
- - - 1
44% 20% 11% 77
23% 34% 21% 100
38% 33% 11% 63
- - - 20
- - - 38
- - - 19
- - - 14
- - - 19
- - - 13
- - - 23
- - - 35
- - - 1
- - - 26
- - - 39
- - - 1
- - - 13
- - - 47
- - - 10
38% 25% 14% 61
- - - 18
- - - 52
- - - 39
- - - 6
- - - 5
- - - 33
- - - 6
- - - 41
- - - 5
- - - 28
- - - 12
35% 27% 17% 90
- - - 10
37% 26% 15% 50
- - - 1
- - - 26
- - - 17
- - - 4
- - - 5
- - - 13
- - - 0
31% 34% 16% 172
- - - 8
- - - 0
- - - 6
- - - 0
- - - 4
- - - 1
- - - 2
- - - 4
- - - 2
- - - 2
- - - 3
- - - 2
- - - 5
- - - 1
- - - 0
- - - 0
- - - 11
33% 32% 15% 186
- - - 5
- - - 13
- - - 8
- - - 0
- - - 11
33% 32% 15% 186
- - - 26
- - - 11
All the time Often Sometimes Rarely
26% 38% 27% 10%
27% 37% 25% 11%
24% 39% 29% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
22% 36% 33% 9%
- - - -
- - - -
- - - -
22% 35% 35% 8%
35% 37% 14% 14%
20% 38% 35% 7%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
23% 36% 33% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
34% 34% 22% 10%
- - - -
- - - -
- - - -
32% 37% 24% 7%
- - - -
22% 39% 29% 9%
- - - -
- - - -
- - - -
- - - -
29% 38% 25% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
23% 37% 33% 7%
- - - -
- - - -
- - - -
- - - -
26% 36% 31% 7%
24% 39% 26% 10%
- - - -
26% 37% 29% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
29% 26% 33% 12%
- - - -
- - - -
29% 37% 26% 9%
- - - -
- - - -
- - - -
33% 31% 28% 7%
- - - -
- - - -
- - - -
- - - -
- - - -
36% 38% 16% 10%
20% 39% 30% 11%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
31% 38% 22% 9%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
20% 41% 31% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
19% 41% 30% 10%
- - - -
- - - -
- - - -
- - - -
- - - -
19% 41% 30% 10%
- - - -
- - - -
Commitment to brands in the coffee market
"Which statement best describes your current intentions towards these brands?"
Base: internet users aged 16+ who have heard of the brand
Nespresso ⁵ Nescafé Azera ¹ Kenco ²
Sample 1805 1644 1817
I'd never consider drinking it 17% 14% 14%
I'd only consider drinking it if I had no

17% 17% 13%
other option
I have no preference for it over others 47% 46% 48%
I prefer it over others 13% 17% 20%
It's a favourite brand 6% 7% 6%

Bases:
¹ internet users aged 16+ who have heard of Nescafé Azera
² internet users aged 16+ who have heard of Kenco
³ internet users aged 16+ who have heard of Taylors of Harrogate
⁴ internet users aged 16+ who have heard of Lavazza
⁵ internet users aged 16+ who have heard of Nespresso
⁶ internet users aged 16+ who have heard of L'Or
Back to Contents
Back to Contents
Taylors of
Lavazza ⁴ L'OR ⁶
Harrogate ³
1561 1533 1319
13% 13% 11%
16% 17% 16%
51% 52% 52%
15% 12% 14%
5% 6% 6%
Commitment to brands in the coffee market
Nespresso
I'd never consider

Sample
drinking it

All aged 16+ who have 17%
heard of Nespresso
Gender
Male 875 15%
Women 920 18%
Age
16-24 241 16%
25-34 314 13%
35-44 303 17%
45-54 313 18%
55-64 296 16%
65+ 338 20%
Age
16-24 241 16%
25-44 617 15%
45-64 609 17%
65+ 338 20%

Age
16-34 555 15%
35-54 616 17%
55+ 634 18%
Age
16-44 858 15%
45+ 947 18%
Age
16-19 99 20%
20-24 142 13%
25-34 314 13%
35-44 303 17%
45-54 313 18%
55-64 296 16%
65-74 215 20%
75+ 123 19%
Generation
Generation X (41-56) 491 18%
Baby Boomers (57-75) 487 17%

Gender and age
Male 16-24 122 17%
Male 25-44 299 10%
Male 45-64 297 16%
Male 65+ 157 20%
Female 16-24 114 15%
Female 25-44 314 20%
Female 45-64 312 18%
Female 65+ 180 19%
Gender and age
Male 16-34 278 12%
Male 35-54 295 14%
Male 55+ 302 19%
Female 16-34 270 18%
Women 35-54 319 20%
Women 55+ 331 17%
Region
Scotland 154 12%
North East 75 15%
North West 208 13%

South East 244 20%
South West 161 19%
Wales 85 29%
Region
Scotland 154 12%
Area
City 595 15%
Large town 409 14%
Small town 515 18%
Employment
Full-time 852 14%

Part-time 343 20%
Not working 610 19%
Employment
Temporary contract 83 13%
Self-employed with my own business 85 27%
Currently working
None of these 29 -
A 70 -
B 411 14%
C1 530 16%
C2 377 15%
D 134 29%
E 283 18%
AB 481 15%
C1C2 907 16%
DE 417 22%
ABC1 1011 15%
C2DE 794 18%
Household income
Under £9,500 100 20%
£9,500 - £15,499 184 19%
£15,500 - £24,999 336 21%
£25,000 - £49,999 658 14%
£50,000 - £74,999 250 12%
£75,000 or over 125 13%
Don't know 58 -
Household income
Under £15,500 284 19%
£15,500 - £24,999 336 21%
£25,000 - £49,999 658 14%
£50,000 or over 375 12%

Financial situation
Housing situation
Other 19 -
Any children
No 733 18%
Aged 5-11 255 17%
Aged 12-15 152 11%
Aged 16-18 86 12%

Aged 19-24 105 14%
Aged 25+ 69 -
Parental status
Parental status
Lifestage
Single-parent family 83 17%
Other 250 14%
Lifestage by age

Other 671 16%
Ethnicity
Irish 19 -

White and Black African 3 -
White and Asian 15 -
Indian 45 -
Pakistani 24 -
Bangladeshi 10 -
Chinese 16 -
Caribbean 20 -
African 34 -
Arab 4 -
Ethnicity
White 1517 17%
Ethnicity


Back to Contents
Back to Contents
Nespresso
I'd only consider

I have no preference
drinking it if I had no I prefer it over others It's a favourite brand
for it over others
other option
17% 47% 13% 6%
17% 45% 16% 7%
17% 48% 11% 5%
- - - -
24% 30% 20% 9%
13% 43% 20% 11%
12% 50% 16% 6%
15% 53% 10% 4%
21% 47% 9% 6%
19% 53% 7% 1%
24% 30% 20% 9%
13% 46% 18% 9%
18% 50% 10% 5%
19% 53% 7% 1%
18% 37% 20% 10%
13% 51% 13% 5%
20% 50% 8% 3%
16% 42% 18% 9%
18% 51% 9% 4%
20% 27% 24% 8%
27% 32% 18% 9%
13% 43% 20% 11%
12% 50% 16% 6%
15% 53% 10% 4%
21% 47% 9% 6%
18% 51% 9% 1%
20% 58% 2% 1%
24% 30% 20% 9%
13% 44% 19% 9%
15% 39% 22% 10%
13% 47% 17% 8%
14% 53% 11% 4%
20% 50% 9% 4%
17% 58% 3% 1%
23% 27% 22% 11%
12% 44% 23% 10%
19% 51% 10% 5%
20% 52% 7% 1%
26% 34% 18% 7%
13% 48% 12% 7%
17% 50% 10% 5%
18% 55% 7% 2%
- - - -
18% 35% 23% 13%
13% 53% 17% 4%
22% 48% 7% 4%
19% 40% 16% 7%
14% 50% 9% 6%
18% 53% 9% 3%
- - - -
14% 53% 12% 9%
20% 52% 8% 5%
18% 52% 14% 3%
21% 45% 12% 6%

12% 50% 12% 7%
22% 45% 14% 5%
13% 51% 14% 3%
17% 41% 20% 9%
16% 43% 13% 7%
20% 43% 12% 5%
19% 45% 4% 4%
14% 53% 12% 9%
19% 52% 12% 4%
21% 45% 12% 6%
12% 50% 12% 7%
22% 45% 14% 5%
17% 41% 20% 9%
15% 47% 13% 6%
20% 44% 9% 4%
17% 41% 18% 9%
18% 49% 13% 6%
18% 48% 11% 5%
16% 53% 8% 3%
15% 48% 16% 8%

16% 43% 15% 5%
20% 48% 9% 4%
- - - -
- - - -
21% 50% 7% 3%
21% 47% 6% 5%
16% 48% 15% 7%
17% 35% 25% 10%
- - - -
9% 49% 11% 4%
- - - -
14% 48% 15% 5%
19% 35% 22% 11%
15% 50% 14% 6%
- - - -
- - - -
15% 47% 15% 9%
17% 50% 12% 5%
18% 50% 12% 5%

15% 41% 13% 2%
19% 37% 17% 8%
16% 47% 14% 8%
18% 50% 12% 5%
18% 39% 16% 6%
17% 49% 13% 6%
18% 44% 14% 6%
19% 37% 17% 7%
22% 42% 12% 5%
16% 50% 11% 2%
16% 51% 13% 6%
17% 42% 17% 12%
13% 46% 18% 10%
23% 47% 6% 2%
- - - -
21% 40% 14% 6%
16% 50% 11% 2%
16% 51% 13% 6%
15% 44% 18% 11%

24% 43% 8% 1%
20% 45% 12% 6%
15% 47% 15% 6%
19% 45% 11% 7%
15% 53% 17% 5%
- - - -
18% 48% 12% 5%
16% 49% 14% 5%
16% 50% 13% 4%
15% 45% 15% 10%
21% 37% 17% 7%
- - - -
14% 46% 17% 9%
19% 49% 9% 5%
18% 46% 14% 5%
14% 34% 18% 14%
14% 41% 19% 9%
16% 47% 17% 9%
15% 47% 19% 8%

16% 49% 11% 10%
- - - -
16% 44% 12% 9%
12% 42% 24% 13%
- - - -
15% 45% 13% 8%
13% 42% 22% 13%
- - - -
20% 36% 19% 8%
16% 53% 9% 2%
13% 53% 14% 2%
14% 45% 16% 10%
17% 49% 13% 5%
20% 50% 8% 3%
22% 39% 17% 8%
10% 52% 18% 4%
- - - -
15% 41% 19% 12%
17% 45% 15% 9%

19% 53% 6% 2%
- - - -
12% 52% 11% 8%
17% 53% 10% 1%
21% 43% 14% 6%
16% 35% 16% 8%
12% 47% 17% 11%
- - - -
15% 55% 8% 2%
20% 49% 11% 3%
- - - -
- - - -
16% 47% 15% 7%
- - - -
17% 50% 12% 4%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
17% 49% 12% 5%
- - - -
16% 39% 22% 11%
- - - -
- - - -
- - - -
17% 49% 12% 5%

17% 36% 23% 12%
- - - -
Kenco
I'd only consider

I'd never consider I have no preference
Sample drinking it if I had no
drinking it for it over others
other option

aged 16+ who have 14% 13% 48%
heard of Kenco
880 12% 14% 49%
927 15% 13% 47%
10 - - -
206 16% 19% 39%
301 14% 13% 44%
302 13% 12% 48%
335 15% 11% 53%
308 12% 13% 50%
365 13% 14% 49%
206 16% 19% 39%
603 13% 12% 46%
643 13% 12% 51%
365 13% 14% 49%

507 15% 16% 42%
637 14% 11% 51%
673 12% 14% 49%
809 14% 14% 44%
1008 13% 13% 51%
80 23% 19% 34%
126 11% 20% 42%
301 14% 13% 44%
302 13% 12% 48%
335 15% 11% 53%
308 12% 13% 50%
229 13% 14% 49%
136 13% 14% 49%
206 16% 19% 39%
476 13% 13% 46%
186 13% 15% 45%
290 14% 11% 46%
513 14% 12% 51%
516 12% 13% 50%
106 14% 14% 48%

97 15% 19% 34%
294 9% 13% 47%
316 13% 12% 54%
173 13% 15% 50%
104 15% 20% 43%
305 18% 12% 45%
327 13% 12% 49%
191 13% 14% 49%
10 - - -
244 10% 16% 41%
311 12% 12% 52%
325 13% 14% 51%
256 19% 16% 42%
324 16% 11% 49%
347 12% 13% 48%
10 - - -
155 14% 10% 55%
77 13% 16% 44%
207 11% 12% 53%
158 14% 20% 41%

140 11% 15% 50%
160 9% 11% 47%
178 15% 8% 51%
244 14% 16% 46%
246 17% 14% 45%
162 11% 14% 46%
90 22% 12% 47%
155 14% 10% 55%
284 11% 13% 50%
158 14% 20% 41%
140 11% 15% 50%
160 9% 11% 47%
244 14% 16% 46%
424 16% 11% 48%
252 15% 13% 46%
570 12% 14% 49%
421 11% 14% 51%
523 17% 13% 44%
303 16% 12% 50%
853 12% 12% 48%

346 15% 14% 48%
618 14% 15% 47%
57 - - -
48 - - -
418 12% 14% 49%
96 19% 14% 45%
930 12% 12% 51%
77 14% 14% 43%
69 - - -
89 20% 15% 33%
34 - - -
264 15% 10% 47%
257 11% 17% 43%
650 13% 12% 51%
28 - - -
67 - - -
416 12% 13% 50%
549 12% 11% 51%
385 11% 14% 49%

134 24% 10% 40%
266 15% 18% 41%
483 13% 14% 49%
934 12% 12% 50%
400 18% 16% 41%
1032 13% 12% 50%
785 15% 15% 45%
102 14% 22% 34%
189 14% 14% 44%
345 14% 14% 49%
666 12% 12% 51%
251 13% 15% 44%
123 12% 11% 50%
92 20% 10% 52%
49 - - -
291 14% 16% 41%
345 14% 14% 49%
666 12% 12% 51%
374 13% 14% 46%

141 21% 12% 50%
476 14% 15% 47%
766 13% 12% 49%
408 16% 14% 45%
130 9% 10% 55%
37 - - -
660 12% 13% 48%
456 14% 13% 51%
234 11% 16% 44%
278 14% 12% 50%
171 19% 13% 40%
18 - - -
545 12% 14% 44%
637 12% 14% 48%
712 15% 12% 50%
153 16% 13% 37%
252 12% 12% 45%
155 10% 14% 44%
88 9% 17% 44%
108 9% 13% 48%
70 - - -
234 18% 11% 45%
188 7% 15% 40%
1 - - -
262 16% 11% 45%
205 7% 16% 40%
1 - - -
136 18% 14% 39%
367 16% 14% 52%
88 10% 16% 49%
462 12% 12% 44%
241 15% 11% 51%
397 13% 15% 50%
242 12% 16% 46%
82 18% 12% 48%
42 - - -
266 12% 12% 41%
113 12% 14% 50%

285 16% 14% 53%
46 - - -
196 12% 13% 47%
128 18% 8% 53%
659 13% 15% 47%
84 19% 17% 36%
353 11% 11% 45%
25 - - -
214 15% 12% 52%
127 17% 18% 50%
26 - - -
55 - - -
162 14% 10% 54%
24 - - -
1472 14% 13% 49%
21 - - -
2 - - -
63 - - -
6 - - -
3 - - -
16 - - -
9 - - -
45 - - -
18 - - -
10 - - -
16 - - -
9 - - -
18 - - -
29 - - -
2 - - -
4 - - -
8 - - -
23 - - -
1558 13% 13% 49%
34 - - -
98 12% 19% 42%
49 - - -
12 - - -
23 - - -
1558 13% 13% 49%

193 13% 18% 44%
23 - - -
N
I'd never consider

I prefer it over others It's a favourite brand Sample
drinking it

20% 6% aged 16+ who have 14%
heard of Nescafé Azera
20% 6% 784 13%
20% 5% 852 15%
- - 8 -
19% 7% 228 17%
21% 8% 299 15%
24% 3% 281 14%
17% 4% 292 12%
19% 6% 257 12%
18% 5% 287 14%
19% 7% 228 17%
22% 6% 580 15%
18% 5% 549 12%
18% 5% 287 14%

20% 8% 527 16%
20% 4% 573 13%
19% 6% 544 13%
22% 6% 808 15%
18% 5% 836 13%
16% 9% 91 25%
21% 6% 137 11%
21% 8% 299 15%
24% 3% 281 14%
17% 4% 292 12%
19% 6% 257 12%
17% 6% 182 14%
18% 5% 105 12%
19% 7% 228 17%
22% 7% 459 14%
20% 8% 184 16%
23% 6% 275 13%
19% 4% 458 14%
19% 7% 418 12%
19% 5% 81 14%
22% 10% 113 19%
25% 6% 279 11%
15% 6% 263 13%
17% 4% 129 15%
18% 3% 111 14%
20% 6% 297 19%
21% 5% 286 12%
18% 7% 158 13%
- - 8 -
23% 10% 261 14%
20% 4% 273 12%
17% 5% 250 14%
18% 5% 260 18%
21% 4% 298 14%
20% 7% 294 12%
- - 8 -
17% 5% 144 12%
19% 8% 72 -
18% 7% 178 11%
19% 7% 148 22%

21% 4% 124 15%
24% 8% 152 11%
21% 5% 156 14%
19% 5% 219 8%
20% 4% 228 17%
22% 7% 140 14%
14% 4% 83 23%
17% 5% 144 12%
18% 7% 250 12%
19% 7% 148 22%
21% 4% 124 15%
24% 8% 152 11%
19% 5% 219 8%
20% 5% 384 16%
19% 6% 223 17%
19% 7% 541 11%
20% 5% 378 12%
21% 6% 463 18%
17% 6% 262 15%
22% 5% 803 12%

18% 5% 317 18%
17% 7% 524 15%
- - 57 -
- - 44 -
18% 6% 337 13%
16% 7% 87 18%
20% 5% 862 12%
23% 5% 82 18%
- - 70 -
25% 8% 78 19%
- - 28 -
21% 7% 246 16%
23% 6% 242 13%
20% 4% 605 13%
- - 27 -
- - 63 -
20% 6% 378 11%
19% 7% 464 11%
22% 4% 349 14%

24% 2% 125 18%
17% 9% 265 18%
19% 5% 441 13%
20% 6% 813 12%
19% 7% 390 18%
19% 6% 905 12%
20% 5% 739 16%
24% 7% 98 17%
22% 6% 168 15%
17% 6% 299 13%
21% 5% 594 13%
20% 8% 232 10%
20% 6% 117 11%
14% 4% 88 20%
- - 48 -
22% 6% 266 16%
17% 6% 299 13%
21% 5% 594 13%
20% 7% 349 11%

12% 5% 136 24%
17% 7% 427 15%
20% 6% 690 14%
20% 6% 374 16%
24% 2% 118 8%
- - 35 -
20% 7% 553 12%
18% 4% 431 16%
21% 8% 211 11%
21% 3% 259 12%
20% 8% 174 18%
- - 16 -
24% 6% 525 14%
19% 7% 546 12%
18% 5% 645 15%
26% 7% 146 20%
23% 7% 250 14%
26% 6% 150 11%
26% 3% 82 11%
21% 8% 100 8%
- - 60 -
21% 6% 229 17%
29% 9% 185 10%
- - 1 -
22% 5% 256 16%
29% 8% 199 10%
- - 1 -
20% 9% 144 18%
15% 3% 302 13%
24% 1% 81 9%
25% 6% 440 13%
18% 5% 215 14%
17% 6% 327 13%
17% 8% 229 15%
20% 2% 76 18%
- - 39 -
27% 8% 268 14%
21% 4% 110 12%

14% 4% 226 12%
- - 42 -
23% 4% 172 13%
16% 5% 105 16%
18% 8% 606 15%
19% 10% 80 20%
27% 6% 336 12%
- - 24 -
16% 5% 176 13%
15% 1% 103 13%
- - 23 -
- - 49 -
19% 3% 144 12%
- - 22 -
20% 5% 1303 14%
- - 16 -
- - 2 -
- - 59 -
- - 8 -
- - 3 -
- - 17 -
- - 8 -
- - 40 -
- - 23 -
- - 9 -
- - 16 -
- - 11 -
- - 15 -
- - 30 -
- - 4 -
- - 4 -
- - 6 -
- - 22 -
20% 5% 1380 14%
- - 36 -
22% 4% 99 13%
- - 49 -
- - 10 -
- - 22 -
20% 5% 1380 14%

23% 3% 194 13%
- - 22 -
Nescafé Azera
I'd only consider

for it over others
other option
17% 46% 17% 7%
18% 47% 15% 7%
16% 44% 18% 7%
- - - -
16% 34% 23% 11%
13% 39% 23% 10%
13% 45% 19% 8%
15% 52% 16% 5%
22% 50% 11% 5%
22% 54% 9% 2%
16% 34% 23% 11%
13% 42% 21% 9%
18% 51% 14% 5%
22% 54% 9% 2%
14% 37% 23% 10%
14% 49% 18% 6%
22% 52% 10% 3%
14% 40% 22% 10%
19% 52% 12% 4%
20% 24% 26% 4%
14% 40% 20% 15%
13% 39% 23% 10%
13% 45% 19% 8%
15% 52% 16% 5%
22% 50% 11% 5%
21% 52% 11% 1%
23% 56% 5% 4%
16% 34% 23% 11%
14% 41% 22% 10%
15% 36% 23% 10%
12% 43% 21% 9%
15% 50% 16% 5%
22% 52% 11% 4%
22% 56% 4% 5%
15% 37% 21% 8%
13% 44% 21% 10%
20% 53% 11% 4%
26% 52% 5% 2%
18% 31% 24% 14%
13% 39% 21% 8%
17% 49% 17% 6%
18% 55% 11% 3%
- - - -
14% 38% 24% 10%
14% 53% 14% 7%
26% 51% 7% 2%
15% 35% 22% 11%
14% 45% 21% 6%
18% 53% 12% 5%
- - - -
19% 46% 15% 9%
- - - -
16% 54% 17% 2%
20% 42% 12% 5%

14% 51% 14% 7%
20% 44% 20% 5%
13% 49% 19% 5%
17% 36% 26% 13%
18% 43% 16% 6%
13% 47% 16% 10%
16% 47% 11% 4%
19% 46% 15% 9%
16% 55% 14% 2%
20% 42% 12% 5%
14% 51% 14% 7%
20% 44% 20% 5%
17% 36% 26% 13%
16% 46% 17% 5%
14% 47% 14% 8%
14% 47% 19% 9%
19% 45% 19% 4%
18% 43% 15% 6%
18% 50% 12% 5%
14% 47% 20% 7%

17% 40% 19% 7%
20% 48% 11% 6%
- - - -
- - - -
22% 52% 7% 6%
16% 48% 9% 8%
14% 47% 19% 7%
22% 32% 20% 9%
- - - -
14% 40% 17% 10%
- - - -
14% 41% 22% 7%
19% 38% 19% 10%
14% 49% 19% 5%
- - - -
- - - -
16% 47% 19% 7%
18% 50% 15% 6%
18% 49% 16% 4%

17% 36% 19% 10%
17% 38% 18% 8%
14% 46% 18% 8%
18% 50% 15% 5%
17% 37% 18% 9%
16% 48% 16% 7%
17% 43% 17% 6%
16% 38% 16% 12%
20% 46% 13% 5%
20% 48% 14% 5%
16% 50% 17% 4%
14% 41% 22% 12%
15% 38% 23% 14%
15% 48% 13% 5%
- - - -
19% 43% 14% 8%
20% 48% 14% 5%
16% 50% 17% 4%
14% 40% 23% 13%

15% 43% 13% 4%
18% 43% 16% 8%
17% 45% 19% 6%
16% 50% 13% 6%
18% 48% 19% 7%
- - - -
19% 46% 14% 8%
14% 46% 18% 5%
17% 52% 16% 4%
17% 45% 17% 9%
14% 38% 22% 7%
- - - -
13% 42% 22% 9%
21% 50% 12% 5%
16% 45% 17% 7%
12% 34% 23% 12%
11% 41% 23% 11%
14% 44% 23% 8%
17% 44% 22% 6%

17% 52% 16% 7%
- - - -
13% 40% 22% 8%
11% 42% 24% 13%
- - - -
13% 40% 23% 8%
12% 42% 24% 12%
- - - -
13% 37% 24% 8%
18% 56% 9% 5%
11% 59% 17% 4%
13% 43% 22% 9%
18% 47% 18% 4%
24% 52% 9% 2%
18% 36% 18% 12%
12% 50% 9% 11%
- - - -
11% 39% 26% 10%
19% 39% 23% 7%

20% 58% 8% 3%
- - - -
15% 50% 15% 7%
16% 54% 12% 1%
20% 41% 17% 7%
16% 36% 19% 9%
11% 44% 23% 10%
- - - -
18% 58% 8% 3%
20% 50% 12% 6%
- - - -
- - - -
16% 50% 17% 5%
- - - -
16% 48% 16% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
17% 48% 16% 6%
- - - -
21% 36% 20% 9%
- - - -
- - - -
- - - -
17% 48% 16% 6%

18% 38% 21% 10%
- - - -
Lavazza
I'd only consider

other option

aged 16+ who have 13% 16% 51%
heard of Lavazza
772 11% 17% 48%
780 15% 14% 53%
9 - - -
182 15% 25% 36%
280 14% 14% 49%
265 13% 14% 51%
284 15% 11% 55%
269 13% 17% 51%
281 11% 17% 57%
182 15% 25% 36%
545 13% 14% 50%
553 14% 14% 53%
281 11% 17% 57%

462 14% 19% 44%
549 14% 12% 53%
550 12% 17% 54%
727 14% 17% 46%
834 13% 15% 55%
70 - - -
112 11% 28% 35%
280 14% 14% 49%
265 13% 14% 51%
284 15% 11% 55%
269 13% 17% 51%
187 10% 17% 57%
94 13% 17% 57%
182 15% 25% 36%
431 13% 14% 51%
175 13% 18% 48%
256 12% 11% 53%
445 15% 13% 51%
431 11% 18% 55%
72 - - -
97 11% 31% 27%
268 9% 16% 49%
282 14% 14% 52%
125 10% 18% 56%
80 19% 20% 45%
273 17% 12% 50%
271 14% 14% 55%
156 12% 16% 58%
9 - - -
236 10% 22% 39%
272 11% 13% 53%
264 13% 18% 52%
219 19% 15% 48%
275 16% 12% 53%
286 11% 16% 56%
9 - - -
134 13% 16% 55%
62 - - -
174 9% 18% 54%
131 17% 20% 47%

119 17% 14% 53%
138 7% 17% 49%
149 12% 15% 51%
223 11% 11% 48%
215 17% 14% 49%
139 14% 18% 54%
77 22% 14% 45%
134 13% 16% 55%
236 9% 19% 54%
131 17% 20% 47%
119 17% 14% 53%
138 7% 17% 49%
223 11% 11% 48%
364 15% 15% 50%
216 17% 17% 51%
514 13% 13% 48%
359 10% 17% 55%
439 15% 17% 50%
249 16% 18% 52%
767 13% 14% 51%

305 16% 18% 48%
489 12% 17% 53%
48 - - -
37 - - -
331 10% 18% 54%
74 - - -
835 13% 14% 52%
73 - - -
60 - - -
75 23% 8% 47%
29 - - -
246 17% 13% 49%
236 13% 17% 43%
565 12% 15% 53%
25 - - -
66 - - -
381 11% 13% 48%
466 11% 15% 58%
316 12% 16% 53%

108 26% 19% 39%
224 14% 19% 44%
447 12% 15% 48%
782 12% 15% 56%
332 18% 19% 42%
913 12% 15% 53%
648 15% 17% 48%
87 15% 16% 49%
153 15% 17% 49%
288 14% 20% 50%
569 11% 15% 55%
232 10% 15% 46%
122 14% 8% 48%
73 - - -
37 - - -
240 15% 17% 49%
288 14% 20% 50%
569 11% 15% 55%
354 12% 13% 47%

110 23% 16% 48%
420 15% 15% 47%
650 12% 16% 51%
346 15% 15% 53%
112 9% 21% 53%
33 - - -
554 11% 16% 51%
399 14% 14% 53%
198 14% 15% 58%
248 12% 19% 48%
146 21% 16% 40%
16 - - -
482 12% 13% 51%
523 11% 17% 54%
622 16% 16% 49%
139 17% 14% 48%
230 11% 14% 48%
133 11% 13% 50%
75 13% 8% 52%
94 12% 19% 50%
58 - - -
200 17% 15% 49%
176 9% 13% 48%
1 - - -
225 16% 14% 51%
191 8% 12% 49%
1 - - -
112 20% 16% 39%
301 14% 17% 52%
70 - - -
411 12% 13% 50%
214 17% 13% 52%
315 11% 16% 56%
224 11% 22% 43%
70 - - -
33 - - -
246 12% 15% 48%
103 15% 16% 48%

231 13% 16% 53%
37 - - -
165 13% 11% 55%
111 19% 11% 56%
565 13% 18% 48%
77 18% 19% 44%
315 11% 12% 51%
19 - - -
175 15% 15% 54%
106 12% 19% 50%
20 - - -
46 - - -
149 13% 9% 56%
19 - - -
1247 14% 15% 53%
18 - - -
2 - - -
67 - - -
7 - - -
3 - - -
16 - - -
7 - - -
43 - - -
18 - - -
9 - - -
15 - - -
9 - - -
13 - - -
28 - - -
1 - - -
3 - - -
3 - - -
19 - - -
1334 13% 16% 52%
33 - - -
94 11% 21% 45%
42 - - -
6 - - -
19 - - -
1334 13% 16% 52%

175 11% 19% 45%
19 - - -
I'd never consider
I prefer it over others It's a favourite brand Sample
drinking it

15% 5% aged 16+ who have 13%
heard of L'Or
17% 6% 730 11%
13% 5% 797 14%
- - 6 -
15% 8% 200 17%
17% 6% 276 14%
18% 4% 261 12%
13% 6% 274 12%
13% 6% 261 11%
12% 4% 261 11%
15% 8% 200 17%
18% 5% 537 13%
13% 6% 535 12%
12% 4% 261 11%

16% 7% 476 15%
16% 5% 535 12%
12% 5% 522 11%
17% 6% 737 14%
13% 5% 796 12%
- - 79 23%
17% 10% 121 13%
17% 6% 276 14%
18% 4% 261 12%
13% 6% 274 12%
13% 6% 261 11%
13% 4% 176 11%
11% 2% 85 12%
15% 8% 200 17%
17% 6% 425 13%
16% 5% 175 13%
18% 6% 250 14%
15% 5% 431 13%
12% 5% 416 11%
- - 61 -
22% 9% 102 16%
20% 6% 260 10%
14% 6% 254 11%
14% 3% 114 11%
9% 8% 95 18%
15% 5% 274 16%
12% 6% 281 12%
11% 4% 147 12%
- - 6 -
20% 9% 240 12%
18% 5% 254 9%
14% 4% 236 12%
13% 5% 231 18%
14% 4% 280 15%
11% 6% 286 11%
- - 6 -
9% 6% 127 12%
- - 72 -
14% 5% 172 10%
9% 8% 132 14%
13% 3% 117 14%
18% 9% 137 10%
18% 4% 157 13%
24% 6% 217 13%
12% 7% 202 16%
13% 1% 129 10%
13% 5% 71 -
9% 6% 127 12%
13% 5% 244 10%
9% 8% 132 14%
13% 3% 117 14%
18% 9% 137 10%
24% 6% 217 13%
15% 6% 359 15%
13% 3% 200 13%
18% 7% 504 12%
14% 4% 364 11%
13% 5% 429 15%
11% 4% 236 14%
17% 6% 750 12%

12% 6% 299 16%
13% 5% 484 13%
- - 50 -
- - 42 -
13% 5% 310 10%
- - 83 16%
16% 5% 815 13%
- - 67 -
- - 62 -
20% 3% 75 19%
- - 30 -
18% 4% 231 16%
17% 10% 228 13%
15% 5% 563 12%
- - 27 -
- - 58 -
19% 8% 354 10%
12% 4% 440 10%
14% 5% 329 11%

16% 0% 117 27%
15% 7% 235 17%
17% 8% 412 11%
13% 4% 769 11%
15% 5% 352 20%
15% 6% 852 11%
15% 5% 681 16%
14% 6% 89 15%
13% 6% 153 13%
10% 6% 283 16%
14% 5% 548 11%
20% 9% 230 10%
25% 5% 115 9%
- - 72 -
- - 43 -
13% 6% 242 14%
10% 6% 283 16%
14% 5% 548 11%
22% 7% 345 10%

10% 3% 115 21%
18% 5% 396 13%
15% 6% 638 13%
12% 5% 357 16%
14% 3% 113 10%
- - 29 -
15% 6% 534 9%
15% 5% 394 14%
11% 3% 201 13%
13% 8% 231 16%
21% 3% 157 18%
- - 16 -
18% 6% 484 14%
12% 6% 503 11%
14% 5% 609 14%
14% 7% 137 20%
19% 7% 236 12%
23% 4% 132 14%
23% 4% 77 10%
11% 9% 93 14%
- - 58 -
15% 5% 208 19%
21% 9% 172 10%
- - 1 -
15% 4% 232 18%
21% 9% 186 10%
- - 1 -
21% 4% 127 18%
11% 5% 283 12%
- - 79 16%
17% 7% 400 13%
12% 6% 208 14%
14% 3% 299 11%
16% 8% 220 12%
- - 67 -
- - 40 -
18% 7% 242 13%
15% 8% 102 11%

12% 5% 216 12%
- - 39 -
16% 5% 158 13%
10% 5% 106 17%
16% 5% 563 12%
10% 8% 69 -
19% 6% 312 12%
- - 19 -
12% 4% 168 12%
10% 8% 98 11%
- - 17 -
- - 46 -
15% 6% 141 13%
- - 21 -
14% 4% 1226 13%
- - 18 -
- - 1 -
- - 56 -
- - 8 -
- - 3 -
- - 14 -
- - 8 -
- - 35 -
- - 17 -
- - 9 -
- - 14 -
- - 10 -
- - 14 -
- - 29 -
- - 3 -
- - 4 -
- - 4 -
- - 22 -
14% 4% 1301 13%
- - 33 -
16% 7% 85 13%
- - 46 -
- - 8 -
- - 22 -
14% 4% 1301 13%

18% 6% 172 12%
- - 22 -
L'OR
I'd only consider

for it over others
other option
17% 52% 12% 6%
18% 52% 12% 6%
17% 51% 12% 5%
- - - -
22% 45% 10% 6%
15% 47% 16% 9%
11% 54% 18% 5%
16% 55% 9% 7%
22% 53% 8% 5%
20% 54% 11% 4%
22% 45% 10% 6%
13% 50% 17% 7%
19% 54% 9% 6%
20% 54% 11% 4%

18% 46% 13% 8%
14% 55% 14% 6%
21% 54% 9% 5%
16% 49% 15% 7%
19% 54% 9% 5%
19% 43% 10% 5%
24% 46% 10% 7%
15% 47% 16% 9%
11% 54% 18% 5%
16% 55% 9% 7%
22% 53% 8% 5%
23% 55% 9% 3%
13% 54% 15% 6%
22% 45% 10% 6%
15% 50% 16% 7%
18% 45% 17% 8%
12% 53% 15% 6%
16% 53% 13% 6%
21% 55% 8% 5%
- - - -
23% 43% 14% 5%
14% 52% 18% 7%
20% 55% 7% 7%
20% 54% 9% 6%
22% 46% 6% 7%
13% 49% 16% 7%
18% 54% 10% 5%
19% 54% 12% 2%
- - - -
19% 46% 15% 8%
14% 58% 13% 6%
22% 52% 8% 6%
17% 46% 11% 7%
14% 51% 14% 6%
20% 55% 10% 3%
- - - -
15% 58% 9% 6%
- - - -
17% 56% 10% 6%
19% 48% 11% 8%

15% 58% 12% 2%
19% 49% 16% 6%
15% 55% 11% 6%
15% 47% 19% 6%
17% 50% 10% 6%
25% 46% 12% 8%
- - - -
15% 58% 9% 6%
18% 57% 10% 5%
19% 48% 11% 8%
15% 58% 12% 2%
19% 49% 16% 6%
15% 47% 19% 6%
16% 52% 10% 6%
23% 47% 11% 7%
16% 50% 13% 9%
16% 56% 13% 4%
19% 50% 11% 5%
19% 53% 10% 4%
15% 53% 14% 6%

20% 50% 10% 4%
20% 50% 11% 6%
- - - -
- - - -
21% 53% 10% 6%
23% 41% 13% 7%
15% 53% 13% 6%
- - - -
- - - -
16% 49% 9% 7%
- - - -
17% 48% 15% 4%
18% 45% 14% 11%
15% 58% 11% 5%
- - - -
- - - -
17% 53% 13% 8%
16% 57% 12% 5%
16% 55% 12% 5%

21% 39% 9% 3%
21% 42% 13% 7%
17% 53% 13% 7%
16% 56% 12% 5%
21% 41% 12% 6%
16% 55% 12% 6%
19% 48% 12% 6%
20% 47% 11% 7%
22% 46% 12% 7%
19% 51% 11% 4%
15% 57% 10% 5%
17% 49% 17% 7%
17% 48% 17% 10%
- - - -
- - - -
21% 46% 12% 7%
19% 51% 11% 4%
15% 57% 10% 5%
17% 48% 17% 8%

17% 48% 10% 4%
19% 49% 13% 6%
16% 53% 13% 7%
19% 49% 11% 5%
19% 60% 9% 3%
- - - -
19% 51% 14% 6%
14% 54% 12% 6%
19% 51% 10% 7%
14% 55% 10% 5%
21% 45% 11% 5%
- - - -
14% 48% 16% 8%
19% 52% 11% 8%
19% 53% 10% 4%
17% 40% 14% 9%
10% 48% 21% 9%
13% 44% 23% 6%
18% 55% 13% 4%

14% 47% 11% 14%
- - - -
11% 46% 15% 9%
14% 49% 18% 9%
- - - -
11% 48% 16% 8%
16% 49% 17% 9%
- - - -
19% 46% 12% 6%
18% 54% 11% 4%
14% 53% 13% 4%
13% 49% 17% 9%
18% 55% 9% 4%
21% 55% 9% 4%
21% 46% 13% 8%
- - - -
- - - -
11% 46% 21% 9%
20% 56% 9% 5%
18% 56% 11% 4%
- - - -
15% 54% 10% 8%
16% 55% 8% 4%
21% 50% 11% 6%
- - - -
11% 50% 18% 9%
- - - -
18% 52% 12% 5%
16% 58% 11% 3%
- - - -
- - - -
17% 57% 9% 4%
- - - -
18% 53% 11% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
18% 53% 12% 5%
- - - -
15% 52% 18% 2%
- - - -
- - - -
- - - -
18% 53% 12% 5%

17% 47% 16% 8%
- - - -
I'd only consider

other option

aged 16+ who have
11% 16% 52%
heard of Taylors of
Harrogate
651 10% 18% 53%
663 12% 14% 52%
5 - - -
136 15% 26% 40%
203 14% 20% 48%
217 10% 16% 56%
239 12% 11% 53%
245 7% 16% 53%
279 11% 14% 56%
136 15% 26% 40%
420 12% 18% 52%
484 9% 14% 53%
279 11% 14% 56%

339 15% 22% 45%
456 11% 13% 54%
524 9% 15% 55%
556 13% 20% 49%
763 10% 14% 54%
52 - - -
84 11% 30% 44%
203 14% 20% 48%
217 10% 16% 56%
239 12% 11% 53%
245 7% 16% 53%
179 11% 13% 54%
100 11% 15% 61%
136 15% 26% 40%
327 13% 19% 50%
125 16% 22% 45%
202 11% 17% 54%
372 11% 13% 54%
410 9% 15% 54%
74 - - -
78 21% 28% 29%
210 9% 17% 56%
233 7% 15% 55%
130 12% 18% 58%
54 - - -
209 15% 19% 48%
251 11% 12% 52%
149 11% 10% 55%
5 - - -
179 16% 22% 40%
227 7% 14% 59%
245 9% 19% 56%
156 14% 21% 51%
228 15% 13% 50%
279 9% 12% 54%
5 - - -
100 10% 13% 60%
62 - - -
154 6% 21% 54%
117 12% 15% 48%

103 17% 17% 50%
120 9% 17% 53%
118 10% 15% 57%
185 10% 18% 51%
183 16% 13% 49%
116 9% 16% 52%
61 - - -
100 10% 13% 60%
216 9% 20% 52%
117 12% 15% 48%
103 17% 17% 50%
120 9% 17% 53%
185 10% 18% 51%
301 14% 14% 52%
177 10% 16% 53%
425 8% 16% 54%
293 12% 18% 52%
371 13% 16% 49%
230 12% 14% 56%
631 9% 18% 52%

250 16% 16% 50%
438 12% 14% 53%
29 - - -
30 - - -
321 9% 13% 56%
58 - - -
675 10% 19% 51%
64 - - -
47 - - -
68 - - -
27 - - -
206 9% 20% 47%
218 11% 18% 49%
437 12% 16% 56%
20 - - -
57 - - -
336 6% 15% 54%
393 9% 15% 55%
277 13% 16% 51%

79 25% 14% 51%
177 15% 21% 46%
393 7% 16% 53%
670 11% 16% 53%
256 18% 19% 47%
786 8% 16% 54%
533 16% 18% 49%
82 17% 17% 54%
119 15% 15% 49%
230 11% 18% 51%
476 8% 18% 55%
213 9% 16% 51%
106 10% 10% 49%
67 - - -
26 - - -
201 16% 16% 51%
230 11% 18% 51%
476 8% 18% 55%
319 9% 14% 50%

93 24% 14% 49%
373 10% 17% 51%
572 12% 15% 52%
273 14% 17% 51%
78 5% 23% 59%
23 - - -
526 10% 15% 54%
343 10% 17% 52%
153 10% 21% 51%
180 11% 15% 52%
105 21% 16% 48%
12 - - -
386 11% 18% 50%
484 11% 15% 51%
503 11% 17% 54%
99 9% 21% 47%
183 12% 15% 49%
104 10% 18% 51%
70 - - -
79 11% 15% 48%
53 - - -
150 13% 21% 43%
146 8% 17% 55%
1 - - -
172 12% 19% 45%
161 7% 16% 55%
1 - - -
81 23% 17% 46%
258 12% 17% 52%
50 - - -
335 10% 15% 52%
179 10% 17% 53%
304 12% 15% 55%
189 8% 19% 52%
52 - - -
23 - - -
193 10% 18% 51%
73 - - -
206 10% 15% 53%
27 - - -
142 11% 10% 54%
106 9% 10% 58%
497 11% 17% 53%
52 - - -
264 8% 15% 53%
19 - - -
147 14% 16% 51%
95 9% 19% 52%
16 - - -
37 - - -
123 10% 19% 54%
19 - - -
1071 11% 16% 54%
19 - - -
2 - - -
45 - - -
8 - - -
2 - - -
13 - - -
5 - - -
25 - - -
18 - - -
6 - - -
12 - - -
11 - - -
12 - - -
19 - - -
2 - - -
4 - - -
4 - - -
18 - - -
1137 11% 16% 54%
28 - - -
72 - - -
33 - - -
8 - - -
18 - - -
1137 11% 16% 54%

141 12% 21% 45%
18 - - -
I prefer it over others It's a favourite brand
14% 6%
13% 6%
16% 6%
- -
14% 4%
11% 7%
16% 2%
16% 7%
18% 6%
11% 7%
14% 4%
14% 5%
17% 7%
11% 7%
12% 6%
16% 5%
14% 7%
14% 4%
15% 7%
- -
13% 2%
11% 7%
16% 2%
16% 7%
18% 6%
13% 8%
8% 5%
14% 4%
13% 5%
13% 4%
13% 5%
16% 6%
15% 8%
- -
19% 3%
12% 6%
15% 8%
8% 4%
- -
15% 3%
19% 6%
14% 10%
- -
16% 6%
14% 6%
11% 5%
8% 6%
19% 4%
17% 8%
- -
8% 9%
- -
12% 6%
15% 10%
12% 5%
16% 5%
12% 6%
16% 4%
16% 6%
21% 3%
- -
8% 9%
13% 7%
15% 10%
12% 5%
16% 5%
16% 4%
14% 6%
19% 2%
16% 6%
13% 5%
15% 7%
13% 5%
15% 6%
16% 3%
13% 8%
- -
- -
13% 9%
- -
15% 5%
- -
- -
- -
- -
18% 6%
16% 6%
13% 3%
- -
- -
17% 7%
14% 6%
15% 5%
8% 3%
12% 6%
17% 7%
14% 6%
11% 5%
15% 7%
13% 5%
10% 2%
15% 6%
14% 5%
14% 5%
16% 8%
21% 9%
- -
- -
13% 4%
14% 5%
14% 5%
18% 8%
9% 4%
15% 7%
15% 6%
14% 4%
8% 5%
- -
14% 7%
16% 5%
13% 5%
17% 5%
10% 5%
- -
16% 6%
14% 8%
14% 4%
13% 9%
19% 5%
19% 2%
- -
19% 6%
- -
19% 5%
13% 8%
- -
20% 5%
13% 9%
- -
7% 6%
14% 5%
- -
16% 7%
16% 4%
12% 7%
15% 6%
- -
- -
15% 6%
- -
16% 6%
- -
18% 8%
16% 6%
12% 6%
- -
17% 8%
- -
16% 3%
13% 7%
- -
- -
15% 3%
- -
14% 5%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
14% 5%
- -
- -
- -
- -
- -
14% 5%
18% 5%
- -
Commitment to brands in the coffee market (net)
Taylors of
Kenco ² Nescafé Azera ¹
Harrogate ³
Sample 1817 1644 1319
Committed 25% 23% 20%
Not committed 75% 77% 80%

Bases:
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Lavazza ⁴ Nespresso ⁵ L'OR ⁶
1561 1805 1533
20% 19% 18%
80% 81% 82%

Commitment to brands in the coffee market (net)
Kenco
Sample Committed

heard of Kenco
Gender
Male 880 26%
Women 927 25%
Age
16-24 206 26%
25-34 301 29%
35-44 302 27%
45-54 335 21%
55-64 308 26%
65+ 365 23%
Age
16-24 206 26%
25-44 603 28%
45-64 643 23%
65+ 365 23%
Age
16-34 507 28%

35-54 637 24%
55+ 673 25%
Age
16-44 809 28%
45+ 1008 23%
Age
16-19 80 25%
20-24 126 27%
25-34 301 29%
35-44 302 27%
45-54 335 21%
55-64 308 26%
65-74 229 23%
75+ 136 24%
Generation
Generation X (41-56) 513 23%
Baby Boomers (57-75) 516 25%
Gender and age

Male 16-24 97 32%
Male 25-44 294 31%
Male 45-64 316 21%
Male 65+ 173 21%
Female 16-24 104 21%
Female 25-44 305 25%
Female 45-64 327 26%
Female 65+ 191 25%
Gender and age
Male 16-34 244 33%
Male 35-54 311 24%
Male 55+ 325 22%
Female 16-34 256 23%
Women 35-54 324 24%
Women 55+ 347 27%
Region
Scotland 155 21%
North East 77 27%
North West 207 25%

South East 246 24%
South West 162 29%
Wales 90 19%
Region
Scotland 155 21%
Area
City 570 26%
Large town 421 25%
Small town 523 26%
Employment
Full-time 853 27%
Part-time 346 23%

Not working 618 24%
Employment
Currently working
None of these 28 -
A 67 -
B 416 25%
C1 549 26%
C2 385 26%
D 134 26%
E 266 26%
AB 483 24%
C1C2 934 26%
DE 400 26%
ABC1 1032 25%
C2DE 785 26%
Household income
Under £9,500 102 30%
£9,500 - £15,499 189 28%
£15,500 - £24,999 345 23%
£25,000 - £49,999 666 26%
£50,000 - £74,999 251 28%
£75,000 or over 123 26%
Don't know 49 -
Household income
Under £15,500 291 29%
£15,500 - £24,999 345 23%
£25,000 - £49,999 666 26%
£50,000 or over 374 28%

Financial situation
Housing situation
Other 18 -
Any children
No 712 23%
Aged 5-11 252 30%
Aged 12-15 155 32%
Aged 16-18 88 30%
Aged 19-24 108 30%
Aged 25+ 70 -
Parental status
Parental status
Lifestage
Other 242 26%
Lifestage by age

Other 659 26%
Ethnicity
Irish 21 -

Indian 45 -
Pakistani 18 -
Bangladeshi 10 -
Chinese 16 -
Caribbean 18 -
African 29 -
Arab 4 -
Ethnicity
White 1558 25%
Ethnicity


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Back to Contents
nco Nescafé Azera

Not committed Sample Committed Not committed

75% aged 16+ who have 23% 77%
74% 784 22% 78%
75% 852 25% 75%
- 8 - -
74% 228 33% 67%
71% 299 33% 67%
73% 281 27% 73%
79% 292 21% 79%
74% 257 16% 84%
77% 287 11% 89%
74% 228 33% 67%
72% 580 30% 70%
77% 549 19% 81%
77% 287 11% 89%
72% 527 33% 67%

76% 573 24% 76%
75% 544 13% 87%
72% 808 31% 69%
77% 836 16% 84%
75% 91 31% 69%
73% 137 35% 65%
71% 299 33% 67%
73% 281 27% 73%
79% 292 21% 79%
74% 257 16% 84%
77% 182 12% 88%
76% 105 9% 91%
74% 228 33% 67%
72% 459 32% 68%
73% 184 33% 67%
71% 275 31% 69%
77% 458 21% 79%
75% 418 15% 85%
76% 81 9% 91%
68% 113 29% 71%
69% 279 32% 68%
79% 263 15% 85%
79% 129 7% 93%
79% 111 38% 62%
75% 297 29% 71%
74% 286 22% 78%
75% 158 14% 86%
- 8 - -
67% 261 34% 66%
76% 273 21% 79%
78% 250 9% 91%
77% 260 33% 67%
76% 298 27% 73%
73% 294 17% 83%
- 8 - -
79% 144 24% 76%
73% 72 - -
75% 178 19% 81%
74% 148 17% 83%
76% 124 21% 79%

68% 152 25% 75%
74% 156 24% 76%
76% 219 39% 61%
76% 228 22% 78%
71% 140 26% 74%
81% 83 14% 86%
79% 144 24% 76%
74% 250 17% 83%
74% 148 17% 83%
76% 124 21% 79%
68% 152 25% 75%
76% 219 39% 61%
75% 384 23% 77%
75% 223 22% 78%
74% 541 28% 72%
75% 378 24% 76%
74% 463 22% 78%
78% 262 18% 82%
73% 803 27% 73%
77% 317 26% 74%

76% 524 17% 83%
- 57 - -
- 44 - -
76% 337 13% 87%
77% 87 17% 83%
75% 862 26% 74%
71% 82 28% 72%
- 70 - -
67% 78 27% 73%
- 28 - -
72% 246 28% 72%
71% 242 30% 70%
76% 605 24% 76%
- 27 - -
- 63 - -
75% 378 26% 74%
74% 464 21% 79%
74% 349 19% 81%
74% 125 29% 71%

74% 265 26% 74%
76% 441 26% 74%
74% 813 20% 80%
74% 390 27% 73%
75% 905 23% 77%
74% 739 24% 76%
70% 98 29% 71%
72% 168 18% 82%
77% 299 19% 81%
74% 594 21% 79%
72% 232 34% 66%
74% 117 37% 63%
82% 88 17% 83%
- 48 - -
71% 266 22% 78%
77% 299 19% 81%
74% 594 21% 79%
72% 349 35% 65%
83% 136 18% 82%

76% 427 25% 75%
74% 690 25% 75%
74% 374 19% 81%
74% 118 25% 75%
- 35 - -
73% 553 22% 78%
78% 431 24% 76%
71% 211 20% 80%
76% 259 25% 75%
73% 174 29% 71%
- 16 - -
70% 525 32% 68%
75% 546 17% 83%
77% 645 23% 77%
67% 146 35% 65%
70% 250 34% 66%
68% 150 31% 69%
70% 82 28% 72%
70% 100 23% 77%
- 60 - -
74% 229 30% 70%
63% 185 37% 63%
- 1 - -
73% 256 31% 69%
63% 199 36% 64%
- 1 - -
71% 144 32% 68%
82% 302 13% 87%
75% 81 21% 79%
68% 440 31% 69%
77% 215 22% 78%
78% 327 11% 89%
74% 229 31% 69%
78% 76 20% 80%
- 39 - -
65% 268 37% 63%
75% 110 30% 70%
83% 226 11% 89%
- 42 - -
73% 172 22% 78%
79% 105 13% 87%
74% 606 24% 76%
71% 80 28% 73%
67% 336 33% 67%
- 24 - -
79% 176 11% 89%
84% 103 17% 83%
- 23 - -
- 49 - -
78% 144 22% 78%
- 22 - -
75% 1303 21% 79%
- 16 - -
- 2 - -
- 59 - -
- 8 - -
- 3 - -
- 17 - -
- 8 - -
- 40 - -
- 23 - -
- 9 - -
- 16 - -
- 11 - -
- 15 - -
- 30 - -
- 4 - -
- 4 - -
- 6 - -
- 22 - -
75% 1380 22% 78%
- 36 - -
73% 99 29% 71%
- 49 - -
- 10 - -
- 22 - -
75% 1380 22% 78%
74% 194 31% 69%
- 22 - -
Nespresso Lavazza
Sample Committed Not committed Sample
1,805 internet users 1,561 internet users

aged 16+ who have 19% 81% aged 16+ who have
heard of Nespresso heard of Lavazza
875 22% 78% 772
920 16% 84% 780
10 - - 9
241 29% 71% 182
314 31% 69% 280
303 22% 78% 265
313 14% 86% 284
296 16% 84% 269
338 8% 92% 281
241 29% 71% 182
617 26% 74% 545
609 15% 85% 553
338 8% 92% 281
555 30% 70% 462

616 18% 82% 549
634 12% 88% 550
858 27% 73% 727
947 12% 88% 834
99 32% 68% 70
142 27% 73% 112
314 31% 69% 280
303 22% 78% 265
313 14% 86% 284
296 16% 84% 269
215 11% 89% 187
123 3% 97% 94
241 29% 71% 182
490 28% 72% 431
193 33% 67% 175
297 26% 74% 256
491 15% 85% 445
487 13% 87% 431
96 4% 96% 72
122 33% 67% 97
299 33% 67% 268
297 14% 86% 282
157 8% 92% 125
114 25% 75% 80
314 19% 81% 273
312 15% 85% 271
180 8% 92% 156
10 - - 9
278 36% 64% 236
295 21% 79% 272
302 11% 89% 264
270 23% 77% 219
319 15% 85% 275
331 12% 88% 286
10 - - 9
154 21% 79% 134
75 13% 87% 62
208 17% 83% 174
159 18% 82% 131
137 19% 81% 119

160 19% 81% 138
173 17% 83% 149
249 29% 71% 223
244 20% 80% 215
161 17% 83% 139
85 7% 93% 77
154 21% 79% 134
283 16% 84% 236
159 18% 82% 131
137 19% 81% 119
160 19% 81% 138
249 29% 71% 223
417 19% 81% 364
246 14% 86% 216
595 27% 73% 514
409 19% 81% 359
515 16% 84% 439
286 11% 89% 249
852 23% 77% 767
343 20% 80% 305

610 13% 87% 489
67 - - 48
48 - - 37
393 10% 90% 331
103 11% 89% 74
924 22% 78% 835
83 35% 65% 73
71 - - 60
85 14% 86% 75
32 - - 29
261 20% 80% 246
262 33% 67% 236
643 20% 80% 565
29 - - 25
70 - - 66
411 23% 77% 381
530 16% 84% 466
377 18% 82% 316
134 15% 85% 108

283 25% 75% 224
481 22% 78% 447
907 17% 83% 782
417 22% 78% 332
1011 19% 81% 913
794 20% 80% 648
100 24% 76% 87
184 17% 83% 153
336 13% 87% 288
658 19% 81% 569
250 29% 71% 232
125 28% 72% 122
94 9% 91% 73
58 - - 37
284 19% 81% 240
336 13% 87% 288
658 19% 81% 569
375 29% 71% 354
152 9% 91% 110

483 18% 82% 420
755 21% 79% 650
405 17% 83% 346
129 22% 78% 112
33 - - 33
628 17% 83% 554
445 19% 81% 399
238 16% 84% 198
284 25% 75% 248
191 24% 76% 146
19 - - 16
545 26% 74% 482
602 14% 86% 523
733 19% 81% 622
154 32% 68% 139
255 28% 72% 230
152 26% 74% 133
86 27% 73% 75
105 21% 79% 94
69 - - 58
232 21% 79% 200
190 37% 63% 176
1 - - 1
259 21% 79% 225
207 35% 65% 191
1 - - 1
154 27% 73% 112
347 11% 89% 301
83 17% 83% 70
459 26% 74% 411
245 18% 82% 214
372 10% 90% 315
250 25% 75% 224
83 22% 78% 70
42 - - 33
273 31% 69% 246
123 24% 76% 103
264 7% 93% 231
41 - - 37
186 19% 81% 165
122 11% 89% 111
671 20% 80% 565
88 24% 76% 77
346 28% 72% 315
25 - - 19
200 9% 91% 175
123 15% 85% 106
24 - - 20
52 - - 46
168 21% 79% 149
25 - - 19
1427 16% 84% 1247
19 - - 18
2 - - 2
69 - - 67
8 - - 7
3 - - 3
15 - - 16
7 - - 7
45 - - 43
24 - - 18
10 - - 9
16 - - 15
10 - - 9
20 - - 13
34 - - 28
3 - - 1
4 - - 3
7 - - 3
26 - - 19
1517 17% 83% 1334
33 - - 33
105 33% 67% 94
57 - - 42
11 - - 6
26 - - 19
1517 17% 83% 1334
206 34% 66% 175
26 - - 19
Lavazza L'OR
Committed Not committed Sample Committed

20% 80% aged 16+ who have 18%
heard of L'Or
23% 77% 730 19%
18% 82% 797 17%
- - 6 -
24% 76% 200 16%
23% 77% 276 25%
22% 78% 261 23%
19% 81% 274 16%
19% 81% 261 13%
16% 84% 261 15%
24% 76% 200 16%
23% 77% 537 24%
19% 81% 535 15%
16% 84% 261 15%
23% 77% 476 21%

21% 79% 535 19%
17% 83% 522 14%
23% 77% 737 22%
18% 82% 796 15%
- - 79 15%
27% 73% 121 17%
23% 77% 276 25%
22% 78% 261 23%
19% 81% 274 16%
19% 81% 261 13%
17% 83% 176 11%
13% 87% 85 21%
24% 76% 200 16%
23% 77% 425 22%
21% 79% 175 25%
24% 76% 250 21%
21% 79% 431 19%
17% 83% 416 13%
- - 61 -
31% 69% 102 19%
26% 74% 260 25%
20% 80% 254 14%
17% 83% 114 15%
16% 84% 95 14%
20% 80% 274 22%
18% 82% 281 16%
15% 85% 147 14%
- - 6 -
29% 71% 240 23%
23% 77% 254 19%
17% 83% 236 14%
18% 82% 231 19%
19% 81% 280 20%
17% 83% 286 14%
- - 6 -
15% 85% 127 15%
- - 72 -
20% 80% 172 16%
17% 83% 132 19%
16% 84% 117 14%

27% 73% 137 22%
22% 78% 157 17%
30% 70% 217 25%
19% 81% 202 16%
14% 86% 129 19%
18% 82% 71 -
15% 85% 127 15%
18% 82% 244 15%
17% 83% 132 19%
16% 84% 117 14%
27% 73% 137 22%
30% 70% 217 25%
20% 80% 359 17%
16% 84% 200 18%
26% 74% 504 22%
18% 82% 364 16%
18% 82% 429 17%
15% 85% 236 14%
23% 77% 750 20%
18% 82% 299 14%

17% 83% 484 17%
- - 50 -
- - 42 -
18% 82% 310 16%
- - 83 20%
21% 79% 815 19%
- - 67 -
- - 62 -
23% 77% 75 16%
- - 30 -
22% 78% 231 19%
27% 73% 228 25%
19% 81% 563 16%
- - 27 -
- - 58 -
28% 72% 354 20%
17% 83% 440 17%
19% 81% 329 18%
16% 84% 117 12%

22% 78% 235 20%
25% 75% 412 20%
17% 83% 769 17%
20% 80% 352 17%
21% 79% 852 18%
19% 81% 681 17%
20% 80% 89 18%
19% 81% 153 19%
16% 84% 283 15%
19% 81% 548 16%
28% 72% 230 24%
30% 70% 115 26%
- - 72 -
- - 43 -
19% 81% 242 19%
16% 84% 283 15%
19% 81% 548 16%
29% 71% 345 25%
13% 87% 115 14%

23% 77% 396 19%
21% 79% 638 19%
17% 83% 357 16%
17% 83% 113 12%
- - 29 -
22% 78% 534 20%
20% 80% 394 18%
14% 86% 201 17%
21% 79% 231 15%
23% 77% 157 16%
- - 16 -
24% 76% 484 24%
18% 82% 503 18%
19% 81% 609 13%
21% 79% 137 23%
27% 73% 236 30%
26% 74% 132 29%
27% 73% 77 17%
19% 81% 93 25%
- - 58 -
20% 80% 208 24%
30% 70% 172 27%
- - 1 -
19% 81% 232 24%
31% 69% 186 26%
- - 1 -
25% 75% 127 17%
17% 83% 283 16%
- - 79 16%
24% 76% 400 25%
18% 82% 208 13%
17% 83% 299 13%
23% 77% 220 21%
- - 67 -
- - 40 -
26% 74% 242 30%
22% 78% 102 14%
17% 83% 216 14%
- - 39 -
21% 79% 158 18%
14% 86% 106 12%
21% 79% 563 16%
18% 82% 69 -
26% 74% 312 27%
- - 19 -
16% 84% 168 17%
19% 81% 98 14%
- - 17 -
- - 46 -
21% 79% 141 13%
- - 21 -
18% 82% 1226 16%
- - 18 -
- - 1 -
- - 56 -
- - 8 -
- - 3 -
- - 14 -
- - 8 -
- - 35 -
- - 17 -
- - 9 -
- - 14 -
- - 10 -
- - 14 -
- - 29 -
- - 3 -
- - 4 -
- - 4 -
- - 22 -
19% 81% 1301 16%
- - 33 -
23% 77% 85 20%
- - 46 -
- - 8 -
- - 22 -
19% 81% 1301 16%
25% 75% 172 24%
- - 22 -
OR Taylors of Harrogate
Not committed Sample Committed Not committed
aged 16+ who have
82% 20% 80%
heard of Taylors of
Harrogate
81% 651 19% 81%
83% 663 22% 78%
- 5 - -
84% 136 18% 82%
75% 203 18% 82%
77% 217 18% 82%
84% 239 23% 77%
87% 245 24% 76%
85% 279 19% 81%
84% 136 18% 82%
76% 420 18% 82%
85% 484 24% 76%
85% 279 19% 81%
79% 339 18% 82%

81% 456 21% 79%
86% 524 21% 79%
78% 556 18% 82%
85% 763 22% 78%
85% 52 - -
83% 84 15% 85%
75% 203 18% 82%
77% 217 18% 82%
84% 239 23% 77%
87% 245 24% 76%
89% 179 22% 78%
79% 100 13% 87%
84% 136 18% 82%
78% 327 18% 82%
75% 125 17% 83%
79% 202 18% 82%
81% 372 22% 78%
87% 410 23% 77%
- 74 - -
81% 78 22% 78%
75% 210 18% 82%
86% 233 23% 77%
85% 130 12% 88%
86% 54 - -
78% 209 18% 82%
84% 251 24% 76%
86% 149 24% 76%
- 5 - -
77% 179 22% 78%
81% 227 19% 81%
86% 245 17% 83%
81% 156 14% 86%
80% 228 23% 77%
86% 279 25% 75%
- 5 - -
85% 100 17% 83%
- 62 - -
84% 154 19% 81%
81% 117 25% 75%
86% 103 17% 83%

78% 120 21% 79%
83% 118 18% 82%
75% 185 21% 79%
84% 183 22% 78%
81% 116 23% 77%
- 61 - -
85% 100 17% 83%
85% 216 19% 81%
81% 117 25% 75%
86% 103 17% 83%
78% 120 21% 79%
75% 185 21% 79%
83% 301 20% 80%
83% 177 21% 79%
78% 425 21% 79%
84% 293 18% 82%
83% 371 22% 78%
86% 230 18% 82%
80% 631 20% 80%
86% 250 19% 81%

83% 438 21% 79%
- 29 - -
- 30 - -
84% 321 22% 78%
80% 58 - -
81% 675 20% 80%
- 64 - -
- 47 - -
84% 68 - -
- 27 - -
81% 206 25% 75%
75% 218 22% 78%
84% 437 16% 84%
- 20 - -
- 57 - -
80% 336 24% 76%
83% 393 20% 80%
82% 277 20% 80%
88% 79 10% 90%

80% 177 18% 82%
80% 393 24% 76%
83% 670 20% 80%
83% 256 16% 84%
82% 786 22% 78%
83% 533 18% 82%
82% 82 12% 88%
81% 119 21% 79%
85% 230 19% 81%
84% 476 19% 81%
76% 213 24% 76%
74% 106 30% 70%
- 67 - -
- 26 - -
81% 201 17% 83%
85% 230 19% 81%
84% 476 19% 81%
75% 319 26% 74%
86% 93 13% 87%

81% 373 22% 78%
81% 572 21% 79%
84% 273 19% 81%
88% 78 13% 87%
- 23 - -
80% 526 21% 79%
82% 343 21% 79%
83% 153 18% 82%
85% 180 22% 78%
84% 105 15% 85%
- 12 - -
76% 386 22% 78%
82% 484 23% 77%
87% 503 18% 82%
77% 99 22% 78%
70% 183 24% 76%
71% 104 21% 79%
83% 70 - -
75% 79 25% 75%
- 53 - -
76% 150 23% 77%
73% 146 21% 79%
- 1 - -
76% 172 24% 76%
74% 161 22% 78%
- 1 - -
83% 81 14% 86%
84% 258 20% 80%
84% 50 - -
75% 335 23% 77%
87% 179 20% 80%
87% 304 19% 81%
79% 189 21% 79%
- 52 - -
- 23 - -
70% 193 21% 79%
86% 73 - -
86% 206 21% 79%
- 27 - -
82% 142 25% 75%
88% 106 22% 78%
84% 497 18% 82%
- 52 - -
73% 264 24% 76%
- 19 - -
83% 147 20% 80%
86% 95 20% 80%
- 16 - -
- 37 - -
87% 123 18% 82%
- 19 - -
84% 1071 19% 81%
- 19 - -
- 2 - -
- 45 - -
- 8 - -
- 2 - -
- 13 - -
- 5 - -
- 25 - -
- 18 - -
- 6 - -
- 12 - -
- 11 - -
- 12 - -
- 19 - -
- 2 - -
- 4 - -
- 4 - -
- 18 - -
84% 1137 19% 81%
- 28 - -
80% 72 - -
- 33 - -
- 8 - -
- 18 - -
84% 1137 19% 81%
76% 141 23% 77%
- 18 - -
Perceptions of brand standout in the coffee market
"Which statement best describes how well you think each brand stands out from others?"
Lavazza ⁴ Nespresso ⁵ Kenco ²
Sample 1561 1805 1817

It's the sort of brand that you don't
8% 8% 7%
notice
It's much the same as others and
24% 24% 28%
doesn't stand out much
It isn't very different from others but it
36% 34% 38%
does stand out
It's somewhat different from others 24% 24% 20%
It's a unique brand 8% 11% 7%

Bases:
Back to Contents
Back to Contents
Taylors of
L'OR ⁶ Nescafé Azera ¹
Harrogate ³
1533 1319 1644
7% 7% 7%
24% 19% 25%
38% 35% 36%
21% 26% 24%
9% 13% 8%
Perceptions of brand standout in the coffee market
Nespresso
It's the sort of brand

Sample
that you don't notice

heard of Nespresso
Gender
Male 875 9%
Women 920 6%
Age
16-24 241 13%
25-34 314 7%
35-44 303 8%
45-54 313 7%
55-64 296 6%
65+ 338 6%
Age
16-24 241 13%
25-44 617 7%
45-64 609 6%
65+ 338 6%
Age
16-34 555 10%
35-54 616 7%
55+ 634 6%
Age
16-44 858 9%
45+ 947 6%
Age
16-19 99 17%
20-24 142 10%
25-34 314 7%
35-44 303 8%
45-54 313 7%
55-64 296 6%
65-74 215 4%
75+ 123 9%
Generation
Generation X (41-56) 491 8%
Baby Boomers (57-75) 487 5%

Gender and age
Male 16-24 122 14%
Male 25-44 299 7%
Male 45-64 297 9%
Male 65+ 157 9%
Female 16-24 114 11%
Female 25-44 314 8%
Female 45-64 312 4%
Female 65+ 180 3%
Gender and age
Male 16-34 278 10%
Male 35-54 295 8%
Male 55+ 302 10%
Female 16-34 270 9%
Women 35-54 319 7%
Women 55+ 331 2%
Region
Scotland 154 5%
North East 75 7%
North West 208 8%

South East 244 7%
South West 161 10%
Wales 85 11%
Region
Scotland 154 5%
Area
City 595 7%
Large town 409 7%
Small town 515 7%
Employment
Full-time 852 8%
Part-time 343 6%
Not working 610 8%
Employment
Currently working
None of these 29 -
A 70 -
B 411 6%
C1 530 5%
C2 377 9%
D 134 10%
E 283 10%
AB 481 6%
C1C2 907 7%
DE 417 10%
ABC1 1011 6%
C2DE 794 10%
Household income
Under £9,500 100 8%
£9,500 - £15,499 184 7%
£15,500 - £24,999 336 12%
£25,000 - £49,999 658 6%
£50,000 - £74,999 250 6%
£75,000 or over 125 4%
Don't know 58 -
Household income
Under £15,500 284 7%
£15,500 - £24,999 336 12%
£25,000 - £49,999 658 6%
£50,000 or over 375 5%

Financial situation
Housing situation
Own outright 628 6%
Other 19 -
Any children
No 733 10%
Aged 5-11 255 6%
Aged 12-15 152 3%
Aged 16-18 86 1%
Aged 19-24 105 3%
Aged 25+ 69 -
Parental status
Parental status
Lifestage
Other 250 10%
Lifestage by age

Other 671 8%
Ethnicity
Irish 19 -

Indian 45 -
Pakistani 24 -
Bangladeshi 10 -
Chinese 16 -
Caribbean 20 -
African 34 -
Arab 4 -
Ethnicity
White 1517 7%
Ethnicity


Back to Contents
Back to Contents
Nespresso
It's much the same as It isn't very different

It's somewhat different
others and doesn't from others but it does It's a unique brand
from others
stand out much stand out
24% 34% 24% 11%
22% 34% 23% 11%
25% 34% 24% 11%
- - - -
21% 33% 20% 13%
24% 31% 25% 13%
21% 29% 27% 15%
23% 35% 26% 8%
25% 38% 20% 11%
28% 38% 22% 6%
21% 33% 20% 13%
23% 30% 26% 14%
24% 37% 23% 10%
28% 38% 22% 6%

23% 32% 23% 13%
22% 32% 27% 11%
27% 38% 21% 8%
22% 31% 24% 14%
26% 37% 23% 8%
18% 31% 19% 14%
23% 35% 21% 12%
24% 31% 25% 13%
21% 29% 27% 15%
23% 35% 26% 8%
25% 38% 20% 11%
29% 37% 23% 7%
28% 39% 20% 4%
21% 33% 20% 13%
24% 30% 26% 14%
23% 28% 24% 15%
24% 31% 28% 13%
22% 34% 25% 11%
27% 38% 21% 8%
26% 36% 23% 5%

20% 30% 20% 16%
20% 30% 26% 16%
23% 39% 22% 8%
29% 36% 23% 3%
21% 37% 21% 10%
25% 30% 25% 12%
25% 35% 25% 12%
28% 39% 22% 8%
- - - -
20% 31% 22% 17%
21% 35% 27% 10%
26% 37% 21% 7%
25% 33% 24% 9%
23% 30% 26% 13%
28% 39% 21% 10%
- - - -
28% 25% 29% 13%
23% 36% 21% 13%
20% 38% 27% 7%
23% 36% 22% 9%

23% 34% 25% 9%
23% 40% 18% 10%
29% 31% 24% 11%
19% 32% 28% 16%
25% 32% 23% 12%
26% 35% 19% 10%
28% 41% 15% 5%
28% 25% 29% 13%
21% 37% 26% 8%
23% 36% 22% 9%
23% 34% 25% 9%
23% 40% 18% 10%
19% 32% 28% 16%
27% 32% 24% 12%
27% 37% 17% 8%
23% 32% 24% 14%
25% 35% 25% 8%
24% 36% 23% 10%
26% 34% 22% 9%
20% 34% 25% 13%

27% 34% 24% 8%
27% 34% 22% 9%
- - - -
- - - -
28% 36% 22% 7%
21% 34% 21% 9%
22% 34% 24% 12%
19% 31% 24% 14%
- - - -
26% 34% 21% 11%
- - - -
20% 37% 24% 10%
22% 33% 24% 13%
23% 34% 24% 12%
- - - -
- - - -
24% 32% 26% 13%
25% 36% 25% 10%
23% 34% 23% 10%

28% 30% 26% 7%
23% 35% 20% 12%
23% 33% 25% 13%
24% 35% 24% 10%
24% 33% 22% 10%
24% 34% 25% 11%
24% 34% 22% 10%
30% 30% 19% 13%
30% 33% 23% 8%
24% 34% 23% 6%
22% 37% 25% 10%
23% 31% 22% 18%
17% 29% 27% 23%
28% 38% 22% 4%
- - - -
30% 32% 21% 10%
24% 34% 23% 6%
22% 37% 25% 10%
21% 30% 24% 20%

27% 36% 22% 5%
26% 33% 21% 11%
23% 37% 22% 12%
25% 30% 27% 9%
19% 37% 26% 13%
- - - -
25% 37% 21% 11%
26% 32% 27% 9%
28% 31% 24% 9%
20% 34% 25% 13%
18% 35% 21% 12%
- - - -
23% 30% 25% 14%
26% 36% 23% 10%
22% 35% 23% 10%
27% 19% 27% 16%
23% 29% 28% 14%
20% 31% 32% 14%
20% 33% 29% 17%

15% 46% 23% 13%
- - - -
26% 29% 26% 13%
21% 27% 28% 17%
- - - -
25% 29% 26% 14%
20% 29% 28% 17%
- - - -
16% 38% 21% 13%
25% 39% 20% 8%
23% 39% 24% 7%
21% 31% 28% 15%
24% 32% 22% 11%
31% 35% 21% 8%
26% 32% 22% 10%
18% 41% 23% 10%
- - - -
22% 27% 28% 17%
21% 27% 24% 16%

27% 39% 19% 7%
- - - -
20% 36% 29% 11%
28% 38% 21% 6%
25% 34% 23% 10%
31% 20% 27% 9%
19% 33% 28% 17%
- - - -
25% 39% 23% 7%
27% 37% 17% 11%
- - - -
- - - -
20% 32% 24% 13%
- - - -
24% 34% 24% 10%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
24% 35% 24% 10%
- - - -
22% 31% 23% 14%
- - - -
- - - -
- - - -
24% 35% 24% 10%

21% 33% 22% 16%
- - - -
Lavazza

Sample others and doesn't from others but it does

aged 16+ who have 8% 24% 36%
heard of Lavazza
772 9% 23% 37%
780 7% 25% 34%
9 - - -
182 15% 27% 32%
280 10% 21% 35%
265 8% 24% 35%
284 8% 20% 38%
269 7% 24% 36%
281 4% 26% 37%
182 15% 27% 32%
545 9% 23% 35%
553 7% 22% 37%
281 4% 26% 37%

462 12% 24% 34%
549 8% 22% 36%
550 5% 25% 37%
727 10% 24% 34%
834 6% 23% 37%
70 - - -
112 13% 30% 31%
280 10% 21% 35%
265 8% 24% 35%
284 8% 20% 38%
269 7% 24% 36%
187 3% 25% 38%
94 7% 29% 35%
182 15% 27% 32%
431 8% 25% 36%
175 12% 21% 33%
256 5% 27% 38%
445 9% 19% 35%
431 5% 25% 38%
72 - - -
97 14% 23% 35%
268 9% 22% 36%
282 10% 22% 37%
125 6% 26% 40%
80 14% 33% 30%
273 9% 24% 33%
271 5% 22% 37%
156 3% 27% 35%
9 - - -
236 12% 22% 35%
272 9% 19% 40%
264 8% 27% 36%
219 11% 26% 33%
275 7% 24% 32%
286 3% 24% 38%
9 - - -
134 10% 25% 33%
62 - - -
174 6% 27% 37%
131 10% 19% 38%

119 9% 18% 40%
138 9% 21% 39%
149 5% 30% 30%
223 7% 22% 32%
215 7% 26% 37%
139 12% 21% 35%
77 14% 25% 38%
134 10% 25% 33%
236 6% 27% 37%
131 10% 19% 38%
119 9% 18% 40%
138 9% 21% 39%
223 7% 22% 32%
364 6% 27% 34%
216 13% 22% 36%
514 8% 21% 35%
359 8% 25% 40%
439 6% 24% 37%
249 12% 25% 30%
767 10% 20% 36%

305 7% 28% 36%
489 7% 26% 35%
48 - - -
37 - - -
331 5% 27% 34%
74 - - -
835 9% 22% 36%
73 - - -
60 - - -
75 8% 23% 37%
29 - - -
246 9% 26% 35%
236 8% 22% 36%
565 9% 20% 38%
25 - - -
66 - - -
381 6% 20% 36%
466 6% 24% 38%
316 10% 23% 33%

108 13% 27% 36%
224 10% 25% 33%
447 7% 22% 36%
782 8% 24% 36%
332 11% 25% 34%
913 7% 23% 37%
648 11% 24% 33%
87 8% 26% 39%
153 10% 27% 31%
288 9% 25% 37%
569 7% 22% 37%
232 8% 24% 31%
122 7% 16% 33%
73 - - -
37 - - -
240 10% 27% 34%
288 9% 25% 37%
569 7% 22% 37%
354 8% 21% 32%

110 9% 25% 41%
420 9% 27% 33%
650 6% 23% 37%
346 10% 22% 35%
112 11% 18% 41%
33 - - -
554 8% 24% 34%
399 8% 20% 38%
198 5% 28% 37%
248 11% 23% 34%
146 13% 24% 37%
16 - - -
482 9% 21% 33%
523 5% 25% 36%
622 10% 24% 37%
139 11% 26% 27%
230 7% 21% 35%
133 8% 20% 28%
75 11% 16% 27%

94 7% 23% 39%
58 - - -
200 7% 25% 33%
176 8% 19% 33%
1 - - -
225 8% 24% 32%
191 9% 18% 34%
1 - - -
112 13% 23% 37%
301 7% 26% 36%
70 - - -
411 7% 21% 34%
214 9% 26% 34%
315 3% 28% 34%
224 13% 19% 38%
70 - - -
33 - - -
246 7% 25% 31%
103 11% 26% 30%

231 6% 26% 36%
37 - - -
165 8% 16% 39%
111 8% 26% 38%
565 9% 23% 37%
77 12% 27% 30%
315 6% 20% 34%
19 - - -
175 7% 28% 34%
106 9% 24% 37%
20 - - -
46 - - -
149 8% 25% 34%
19 - - -
1247 8% 24% 37%
18 - - -
2 - - -
67 - - -
7 - - -
3 - - -
16 - - -
7 - - -
43 - - -
18 - - -
9 - - -
15 - - -
9 - - -
13 - - -
28 - - -
1 - - -
3 - - -
3 - - -
19 - - -
1334 8% 24% 37%
33 - - -
94 14% 24% 31%
42 - - -
6 - - -
19 - - -
1334 8% 24% 37%

175 11% 23% 32%
19 - - -
It's somewhat different It's the sort of brand
It's a unique brand Sample
from others that you don't notice

24% 8% aged 16+ who have 7%
heard of Kenco
23% 8% 880 8%
26% 8% 927 6%
- - 10 -
18% 8% 206 13%
24% 10% 301 6%
23% 9% 302 7%
27% 7% 335 5%
25% 8% 308 6%
25% 7% 365 7%
18% 8% 206 13%
24% 10% 603 6%
26% 8% 643 6%
25% 7% 365 7%
22% 9% 507 9%
25% 8% 637 6%
25% 8% 673 6%
22% 9% 809 8%
26% 8% 1008 6%
- - 80 14%
17% 8% 126 12%
24% 10% 301 6%
23% 9% 302 7%
27% 7% 335 5%
25% 8% 308 6%
26% 8% 229 4%
23% 5% 136 10%
18% 8% 206 13%
23% 9% 476 6%
24% 10% 186 6%
22% 8% 290 6%
28% 9% 513 6%
24% 8% 516 6%
- - 106 11%
20% 8% 97 16%
22% 11% 294 6%
24% 7% 316 7%
22% 6% 173 9%
16% 8% 104 9%
26% 8% 305 7%
28% 8% 327 5%
28% 8% 191 4%
- - 10 -
20% 11% 244 11%
23% 8% 311 5%
24% 6% 325 9%
24% 6% 256 7%
28% 9% 324 6%
26% 9% 347 4%
- - 10 -
22% 10% 155 8%
- - 77 5%
22% 8% 207 6%
21% 11% 158 8%

29% 3% 140 6%
22% 9% 160 4%
25% 11% 178 5%
31% 9% 244 10%
25% 5% 246 7%
23% 9% 162 8%
21% 3% 90 8%
22% 10% 155 8%
20% 10% 284 6%
21% 11% 158 8%
29% 3% 140 6%
22% 9% 160 4%
31% 9% 244 10%
25% 7% 424 6%
22% 7% 252 8%
25% 11% 570 8%
22% 6% 421 6%
24% 8% 523 6%
27% 6% 303 8%
25% 9% 853 7%
22% 8% 346 6%
24% 8% 618 8%
- - 57 -
- - 48 -
25% 8% 418 6%
- - 96 13%
25% 8% 930 6%
- - 77 9%
- - 69 -
24% 8% 89 10%
- - 34 -
22% 8% 264 9%
25% 9% 257 6%
25% 8% 650 5%
- - 28 -
- - 67 -
27% 11% 416 6%
25% 6% 549 6%
24% 9% 385 6%
17% 7% 134 6%
23% 10% 266 12%
25% 10% 483 6%
25% 7% 934 6%
21% 9% 400 10%
25% 8% 1032 6%
23% 9% 785 8%
17% 9% 102 12%
21% 10% 189 8%
21% 8% 345 8%
26% 7% 666 5%
25% 12% 251 7%
33% 11% 123 5%
- - 92 7%
- - 49 -
20% 10% 291 9%
21% 8% 345 8%
26% 7% 666 5%
28% 12% 374 6%

21% 5% 141 9%
23% 8% 476 9%
24% 9% 766 6%
27% 6% 408 7%
22% 8% 130 5%
- - 37 -
26% 8% 660 6%
25% 10% 456 7%
24% 6% 234 6%
24% 8% 278 6%
19% 7% 171 11%
- - 18 -
27% 10% 545 6%
27% 8% 637 6%
21% 8% 712 8%
29% 8% 153 7%
26% 12% 252 5%
33% 11% 155 4%
35% 12% 88 3%
23% 6% 108 5%
- - 70 -
28% 9% 234 6%
29% 11% 188 4%
- - 1 -
28% 9% 262 6%
28% 12% 205 4%
- - 1 -
19% 8% 136 10%
23% 8% 367 9%
- - 88 6%
28% 9% 462 5%
21% 9% 241 6%
29% 6% 397 6%
21% 9% 242 11%
- - 82 11%
- - 42 -
26% 12% 266 6%
24% 9% 113 7%
25% 7% 285 8%
- - 46 -
31% 6% 196 3%
19% 9% 128 5%
23% 8% 659 8%
22% 9% 84 11%
29% 10% 353 3%
- - 25 -
23% 9% 214 7%
23% 8% 127 10%
- - 26 -
- - 55 -
25% 8% 162 6%
- - 24 -
24% 8% 1472 6%
- - 21 -
- - 2 -
- - 63 -
- - 6 -
- - 3 -
- - 16 -
- - 9 -
- - 45 -
- - 18 -
- - 10 -
- - 16 -
- - 9 -
- - 18 -
- - 29 -
- - 2 -
- - 4 -
- - 8 -
- - 23 -
24% 8% 1558 6%
- - 34 -
23% 7% 98 12%
- - 49 -
- - 12 -
- - 23 -
24% 8% 1558 6%
28% 6% 193 12%
- - 23 -
Kenco

from others
28% 38% 20% 7%
27% 38% 20% 8%
30% 39% 20% 6%
- - - -
28% 31% 20% 8%
28% 32% 22% 13%
25% 40% 21% 7%
27% 43% 19% 5%
28% 42% 18% 6%
32% 39% 18% 5%
28% 31% 20% 8%
27% 36% 21% 10%
28% 42% 19% 5%
32% 39% 18% 5%

28% 31% 21% 11%
27% 41% 20% 6%
30% 40% 18% 5%
27% 34% 21% 10%
29% 41% 18% 5%
29% 28% 21% 9%
27% 33% 20% 8%
28% 32% 22% 13%
25% 40% 21% 7%
27% 43% 19% 5%
28% 42% 18% 6%
33% 41% 19% 3%
31% 37% 15% 7%
28% 31% 20% 8%
27% 34% 22% 10%
31% 28% 23% 12%
25% 38% 22% 9%
27% 42% 19% 6%
30% 42% 18% 5%
32% 33% 15% 8%

29% 25% 20% 10%
25% 36% 22% 11%
26% 44% 18% 5%
31% 37% 17% 7%
26% 37% 22% 7%
29% 35% 20% 10%
29% 41% 19% 6%
34% 41% 18% 3%
- - - -
26% 29% 22% 13%
25% 44% 19% 6%
29% 38% 18% 6%
29% 33% 21% 10%
28% 38% 21% 6%
31% 43% 18% 4%
- - - -
26% 37% 19% 10%
26% 34% 29% 6%
27% 39% 22% 6%
26% 39% 18% 9%

31% 39% 16% 8%
30% 38% 19% 9%
29% 39% 21% 6%
30% 32% 23% 7%
29% 39% 17% 7%
28% 37% 21% 6%
24% 56% 9% 3%
26% 37% 19% 10%
26% 38% 24% 6%
26% 39% 18% 9%
31% 39% 16% 8%
30% 38% 19% 9%
30% 32% 23% 7%
29% 39% 19% 6%
27% 44% 17% 5%
28% 37% 18% 9%
29% 38% 22% 6%
28% 38% 20% 8%
28% 40% 19% 5%
26% 38% 22% 8%

29% 39% 19% 6%
30% 38% 17% 7%
- - - -
- - - -
32% 40% 16% 6%
27% 33% 19% 8%
29% 38% 20% 7%
23% 31% 21% 16%
- - - -
21% 36% 27% 6%
- - - -
27% 36% 20% 8%
28% 37% 18% 10%
27% 40% 22% 6%
- - - -
- - - -
31% 38% 18% 7%
29% 40% 21% 5%
28% 38% 21% 7%

22% 40% 24% 7%
26% 32% 17% 12%
30% 39% 18% 7%
28% 39% 21% 6%
25% 35% 19% 11%
30% 40% 19% 6%
26% 36% 20% 9%
28% 36% 15% 9%
26% 41% 16% 9%
28% 37% 21% 6%
28% 38% 21% 8%
33% 33% 22% 6%
26% 39% 21% 9%
25% 50% 15% 3%
- - - -
27% 39% 15% 9%
28% 37% 21% 6%
28% 38% 21% 8%
30% 35% 21% 7%

25% 45% 15% 6%
31% 36% 17% 6%
27% 38% 21% 7%
26% 39% 20% 8%
26% 47% 15% 7%
- - - -
30% 39% 19% 6%
30% 40% 17% 6%
25% 35% 23% 12%
27% 36% 23% 8%
26% 36% 21% 6%
- - - -
26% 36% 23% 9%
31% 39% 19% 5%
27% 39% 18% 8%
27% 31% 22% 13%
25% 36% 24% 10%
23% 39% 26% 8%
30% 33% 25% 9%

23% 44% 22% 6%
- - - -
24% 39% 21% 9%
26% 32% 28% 10%
- - - -
24% 38% 22% 10%
26% 33% 28% 9%
- - - -
26% 33% 24% 6%
33% 39% 15% 5%
31% 36% 24% 3%
24% 38% 25% 9%
28% 39% 16% 10%
35% 40% 17% 4%
25% 35% 20% 9%
28% 41% 12% 7%
- - - -
23% 36% 24% 12%
27% 32% 19% 14%

34% 38% 15% 4%
- - - -
25% 41% 26% 5%
29% 46% 13% 7%
28% 38% 19% 6%
25% 31% 25% 8%
22% 39% 26% 10%
- - - -
31% 40% 16% 6%
40% 33% 13% 3%
- - - -
- - - -
30% 38% 18% 9%
- - - -
29% 40% 20% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
29% 39% 20% 6%
- - - -
23% 33% 21% 10%
- - - -
- - - -
- - - -
29% 39% 20% 6%

23% 33% 21% 11%
- - - -
Nescafé Azera


aged 16+ who have 7% 25% 36%
784 9% 25% 34%
852 4% 24% 39%
8 - - -
228 10% 25% 29%
299 8% 22% 32%
281 6% 21% 38%
292 4% 23% 42%
257 6% 30% 37%
287 6% 28% 39%
228 10% 25% 29%
580 7% 22% 35%
549 5% 26% 40%
287 6% 28% 39%

527 9% 23% 31%
573 5% 22% 40%
544 6% 29% 38%
808 8% 23% 33%
836 6% 27% 40%
91 12% 23% 27%
137 9% 26% 30%
299 8% 22% 32%
281 6% 21% 38%
292 4% 23% 42%
257 6% 30% 37%
182 5% 27% 43%
105 8% 30% 32%
228 10% 25% 29%
459 7% 23% 33%
184 10% 24% 29%
275 5% 22% 36%
458 5% 23% 41%
418 6% 28% 40%
81 7% 28% 32%
113 15% 22% 22%
279 9% 20% 33%
263 8% 28% 39%
129 7% 31% 37%
111 5% 25% 36%
297 5% 23% 37%
286 3% 24% 41%
158 6% 26% 41%
8 - - -
261 13% 21% 26%
273 6% 22% 40%
250 9% 32% 35%
260 5% 25% 35%
298 4% 22% 40%
294 4% 26% 41%
8 - - -
144 8% 22% 31%
72 - - -
178 6% 25% 34%
148 9% 28% 31%

124 8% 21% 37%
152 9% 26% 39%
156 5% 26% 37%
219 6% 21% 33%
228 5% 27% 43%
140 5% 26% 38%
83 10% 27% 41%
144 8% 22% 31%
250 6% 24% 35%
148 9% 28% 31%
124 8% 21% 37%
152 9% 26% 39%
219 6% 21% 33%
384 5% 27% 40%
223 7% 26% 39%
541 6% 25% 35%
378 7% 25% 34%
463 6% 26% 38%
262 9% 23% 40%
803 6% 22% 35%

317 5% 27% 39%
524 8% 27% 36%
57 - - -
44 - - -
337 7% 28% 38%
87 13% 25% 39%
862 6% 24% 36%
82 11% 21% 34%
70 - - -
78 3% 21% 45%
28 - - -
246 7% 23% 35%
242 4% 24% 33%
605 6% 24% 39%
27 - - -
63 - - -
378 5% 26% 38%
464 5% 25% 38%
349 7% 27% 36%

125 7% 24% 32%
265 10% 22% 33%
441 7% 24% 38%
813 5% 26% 37%
390 9% 23% 33%
905 6% 25% 38%
739 8% 25% 35%
98 5% 22% 35%
168 8% 29% 34%
299 8% 28% 37%
594 7% 24% 37%
232 5% 24% 31%
117 2% 21% 38%
88 6% 22% 48%
48 - - -
266 7% 27% 34%
299 8% 28% 37%
594 7% 24% 37%
349 4% 23% 34%

136 10% 22% 44%
427 9% 26% 32%
690 5% 25% 39%
374 8% 23% 38%
118 5% 26% 39%
35 - - -
553 7% 25% 36%
431 5% 24% 38%
211 5% 27% 39%
259 6% 25% 35%
174 11% 22% 34%
16 - - -
525 6% 21% 35%
546 5% 27% 39%
645 9% 25% 35%
146 7% 22% 28%
250 6% 20% 34%
150 5% 21% 32%
82 6% 21% 38%
100 3% 21% 44%
60 - - -
229 4% 21% 37%
185 6% 19% 29%
1 - - -
256 4% 21% 38%
199 7% 19% 30%
1 - - -
144 11% 21% 33%
302 7% 32% 36%
81 7% 15% 43%
440 4% 20% 36%
215 7% 23% 38%
327 5% 31% 40%
229 9% 26% 31%
76 8% 33% 32%
39 - - -
268 4% 19% 33%
110 9% 21% 35%

226 6% 32% 37%
42 - - -
172 4% 23% 41%
105 6% 26% 41%
606 8% 26% 35%
80 5% 29% 31%
336 4% 18% 36%
24 - - -
176 6% 34% 34%
103 7% 35% 33%
23 - - -
49 - - -
144 7% 23% 35%
22 - - -
1303 7% 25% 37%
16 - - -
2 - - -
59 - - -
8 - - -
3 - - -
17 - - -
8 - - -
40 - - -
23 - - -
9 - - -
16 - - -
11 - - -
15 - - -
30 - - -
4 - - -
4 - - -
6 - - -
22 - - -
1380 7% 25% 37%
36 - - -
99 5% 26% 28%
49 - - -
10 - - -
22 - - -
1380 7% 25% 37%

194 7% 22% 32%
22 - - -
It's somewhat different It's the sort of brand
It's a unique brand Sample
from others that you don't notice

24% 8% aged 16+ who have 7%
heard of L'Or
23% 9% 730 8%
25% 7% 797 6%
- - 6 -
27% 10% 200 16%
25% 12% 276 7%
26% 9% 261 7%
24% 7% 274 7%
21% 7% 261 3%
22% 4% 261 4%
27% 10% 200 16%
26% 11% 537 7%
23% 7% 535 5%
22% 4% 261 4%
26% 11% 476 11%
25% 8% 535 7%
22% 5% 522 3%
26% 10% 737 9%
22% 6% 796 5%
23% 14% 79 14%
29% 7% 121 17%
25% 12% 276 7%
26% 9% 261 7%
24% 7% 274 7%
21% 7% 261 3%
19% 5% 176 2%
29% 1% 85 7%
27% 10% 200 16%
25% 11% 425 7%
26% 11% 175 7%
25% 11% 250 7%
25% 7% 431 6%
20% 6% 416 3%
31% 1% 61 -
28% 12% 102 22%
24% 14% 260 7%
20% 6% 254 5%
23% 2% 114 6%
26% 7% 95 8%
27% 8% 274 7%
25% 7% 281 5%
22% 6% 147 2%
- - 6 -
26% 15% 240 13%
23% 9% 254 6%
21% 3% 236 5%
27% 8% 231 7%
26% 7% 280 8%
22% 7% 286 2%
- - 6 -
28% 10% 127 9%
- - 72 -
29% 6% 172 8%
21% 11% 132 10%

27% 7% 117 8%
21% 6% 137 6%
22% 10% 157 5%
28% 12% 217 3%
20% 6% 202 8%
25% 6% 129 8%
22% 1% 71 -
28% 10% 127 9%
27% 7% 244 7%
21% 11% 132 10%
27% 7% 117 8%
21% 6% 137 6%
28% 12% 217 3%
21% 7% 359 7%
24% 4% 200 7%
24% 10% 504 7%
26% 7% 364 8%
23% 7% 429 6%
23% 5% 236 6%
27% 9% 750 7%
22% 8% 299 8%
22% 6% 484 5%
- - 50 -
- - 42 -
21% 5% 310 4%
13% 10% 83 7%
26% 8% 815 7%
20% 15% 67 -
- - 62 -
23% 9% 75 9%
- - 30 -
25% 10% 231 9%
27% 12% 228 7%
25% 7% 563 8%
- - 27 -
- - 58 -
23% 8% 354 6%
26% 7% 440 5%
23% 7% 329 6%
26% 11% 117 9%
25% 10% 235 8%
23% 8% 412 8%
25% 7% 769 6%
25% 10% 352 9%
24% 7% 852 6%
24% 9% 681 7%
23% 14% 89 12%
19% 10% 153 5%
22% 5% 283 10%
26% 6% 548 5%
28% 13% 230 7%
26% 13% 115 5%
19% 6% 72 -
- - 43 -
21% 12% 242 8%
22% 5% 283 10%
26% 6% 548 5%
27% 13% 345 6%

19% 5% 115 8%
24% 9% 396 9%
24% 8% 638 6%
25% 6% 357 7%
19% 10% 113 5%
- - 29 -
22% 9% 534 5%
27% 6% 394 6%
21% 8% 201 5%
27% 7% 231 8%
24% 8% 157 14%
- - 16 -
26% 12% 484 9%
23% 6% 503 4%
24% 7% 609 8%
28% 15% 137 10%
29% 12% 236 6%
29% 13% 132 5%
21% 15% 77 5%
23% 9% 93 6%
- - 58 -
29% 8% 208 5%
26% 19% 172 9%
- - 1 -
29% 9% 232 6%
26% 18% 186 9%
- - 1 -
25% 10% 127 13%
20% 6% 283 5%
27% 7% 79 9%
27% 12% 400 6%
25% 7% 208 9%
21% 3% 299 3%
26% 8% 220 11%
18% 9% 67 -
- - 40 -
29% 14% 242 5%
26% 9% 102 12%

20% 5% 216 4%
- - 39 -
23% 9% 158 6%
23% 5% 106 6%
24% 6% 563 8%
25% 10% 69 -
28% 13% 312 4%
- - 19 -
19% 7% 168 5%
19% 6% 98 6%
- - 17 -
- - 46 -
28% 6% 141 9%
- - 21 -
24% 7% 1226 6%
- - 18 -
- - 1 -
- - 56 -
- - 8 -
- - 3 -
- - 14 -
- - 8 -
- - 35 -
- - 17 -
- - 9 -
- - 14 -
- - 10 -
- - 14 -
- - 29 -
- - 3 -
- - 4 -
- - 4 -
- - 22 -
24% 7% 1301 6%
- - 33 -
27% 13% 85 12%
- - 46 -
- - 8 -
- - 22 -
24% 7% 1301 6%
28% 10% 172 10%
- - 22 -
L'OR

from others
24% 38% 21% 9%
25% 38% 19% 10%
24% 39% 23% 8%
- - - -
20% 37% 18% 11%
21% 34% 24% 14%
22% 38% 23% 10%
26% 39% 20% 8%
28% 43% 19% 7%
28% 39% 22% 7%
20% 37% 18% 11%
22% 36% 23% 12%
27% 41% 19% 7%
28% 39% 22% 7%

20% 35% 21% 12%
24% 39% 21% 9%
28% 41% 21% 7%
21% 36% 22% 12%
28% 40% 20% 7%
23% 35% 18% 10%
17% 37% 18% 11%
21% 34% 24% 14%
22% 38% 23% 10%
26% 39% 20% 8%
28% 43% 19% 7%
30% 39% 23% 7%
26% 39% 21% 7%
20% 37% 18% 11%
23% 36% 22% 12%
22% 31% 25% 14%
23% 40% 20% 11%
24% 39% 22% 9%
29% 41% 20% 7%
- - - -
19% 33% 13% 14%
22% 35% 23% 14%
30% 42% 17% 7%
26% 38% 23% 7%
19% 41% 24% 7%
22% 37% 24% 10%
25% 40% 22% 8%
30% 39% 22% 7%
- - - -
19% 35% 17% 16%
26% 39% 21% 8%
29% 39% 20% 7%
22% 36% 26% 9%
22% 39% 21% 10%
28% 42% 21% 7%
- - - -
19% 39% 22% 11%
- - - -
27% 36% 18% 11%
24% 33% 22% 11%

23% 41% 24% 4%
18% 41% 24% 11%
27% 42% 17% 9%
26% 32% 28% 11%
28% 40% 16% 8%
29% 33% 24% 7%
- - - -
19% 39% 22% 11%
25% 38% 18% 11%
24% 33% 22% 11%
23% 41% 24% 4%
18% 41% 24% 11%
26% 32% 28% 11%
28% 41% 16% 8%
24% 41% 21% 8%
25% 35% 21% 12%
22% 41% 21% 8%
24% 41% 21% 8%
28% 36% 22% 8%
22% 38% 21% 11%

25% 39% 23% 5%
27% 38% 20% 9%
- - - -
- - - -
29% 41% 18% 8%
27% 35% 19% 12%
24% 39% 21% 9%
- - - -
- - - -
20% 35% 29% 7%
- - - -
24% 38% 23% 6%
28% 31% 21% 13%
20% 42% 21% 9%
- - - -
- - - -
23% 40% 21% 10%
26% 42% 20% 7%
23% 38% 21% 12%

23% 35% 25% 8%
26% 32% 22% 11%
23% 40% 20% 9%
25% 40% 21% 9%
25% 33% 23% 10%
25% 41% 20% 8%
24% 36% 22% 11%
25% 37% 19% 7%
28% 35% 22% 10%
22% 42% 19% 7%
24% 39% 23% 9%
27% 35% 21% 10%
20% 36% 21% 18%
- - - -
- - - -
27% 36% 21% 9%
22% 42% 19% 7%
24% 39% 23% 9%
25% 35% 21% 13%

26% 40% 18% 8%
28% 36% 18% 10%
23% 40% 21% 10%
24% 37% 25% 7%
22% 47% 18% 8%
- - - -
26% 38% 22% 8%
23% 42% 19% 9%
28% 36% 20% 10%
19% 38% 21% 13%
25% 30% 24% 7%
- - - -
21% 35% 21% 14%
28% 37% 23% 8%
24% 41% 20% 7%
21% 31% 23% 15%
22% 35% 22% 15%
24% 33% 23% 15%
22% 32% 22% 18%

18% 40% 25% 11%
- - - -
22% 38% 24% 12%
22% 33% 20% 17%
- - - -
21% 36% 23% 14%
21% 33% 21% 16%
- - - -
23% 31% 25% 8%
26% 44% 18% 7%
22% 34% 27% 9%
21% 37% 23% 14%
25% 39% 19% 8%
31% 39% 22% 5%
23% 34% 19% 14%
- - - -
- - - -
19% 38% 22% 15%
21% 36% 23% 9%

28% 42% 19% 7%
- - - -
23% 37% 23% 11%
30% 42% 15% 8%
26% 37% 22% 8%
- - - -
20% 38% 23% 15%
- - - -
23% 46% 18% 8%
33% 38% 17% 6%
- - - -
- - - -
26% 36% 21% 7%
- - - -
25% 40% 20% 8%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
25% 39% 21% 8%
- - - -
24% 33% 24% 8%
- - - -
- - - -
- - - -
25% 39% 21% 8%

20% 34% 22% 15%
- - - -


aged 16+ who have
7% 19% 35%
heard of Taylors of
Harrogate
651 8% 22% 37%
663 6% 17% 33%
5 - - -
136 11% 23% 41%
203 9% 20% 36%
217 5% 22% 39%
239 7% 19% 30%
245 5% 16% 36%
279 6% 18% 33%
136 11% 23% 41%
420 7% 21% 37%
484 6% 18% 33%
279 6% 18% 33%

339 10% 21% 38%
456 6% 21% 34%
524 5% 17% 34%
556 8% 22% 38%
763 6% 18% 33%
52 - - -
84 11% 24% 43%
203 9% 20% 36%
217 5% 22% 39%
239 7% 19% 30%
245 5% 16% 36%
179 4% 18% 32%
100 9% 18% 34%
136 11% 23% 41%
327 8% 22% 37%
125 10% 22% 35%
202 6% 23% 39%
372 7% 18% 32%
410 4% 18% 35%
74 - - -
78 10% 23% 42%
210 6% 21% 41%
233 7% 21% 32%
130 10% 22% 37%
54 - - -
209 8% 21% 33%
251 5% 15% 34%
149 2% 15% 29%
5 - - -
179 10% 21% 40%
227 4% 22% 37%
245 9% 21% 36%
156 10% 21% 36%
228 8% 19% 31%
279 2% 14% 33%
5 - - -
100 8% 23% 28%
62 - - -
154 6% 16% 34%
117 6% 20% 30%

103 11% 20% 39%
120 5% 19% 38%
118 3% 24% 37%
185 4% 23% 35%
183 7% 19% 34%
116 8% 16% 37%
61 - - -
100 8% 23% 28%
216 8% 15% 35%
117 6% 20% 30%
103 11% 20% 39%
120 5% 19% 38%
185 4% 23% 35%
301 5% 21% 35%
177 9% 16% 38%
425 7% 19% 36%
293 9% 21% 35%
371 5% 21% 34%
230 7% 16% 35%
631 7% 20% 35%

250 8% 23% 32%
438 6% 17% 37%
29 - - -
30 - - -
321 5% 17% 35%
58 - - -
675 7% 21% 34%
64 - - -
47 - - -
68 - - -
27 - - -
206 8% 16% 35%
218 6% 22% 33%
437 6% 22% 35%
20 - - -
57 - - -
336 6% 18% 32%
393 6% 18% 35%
277 7% 22% 35%

79 8% 23% 35%
177 8% 21% 37%
393 6% 18% 34%
670 7% 19% 35%
256 8% 22% 36%
786 6% 18% 35%
533 8% 22% 36%
82 9% 22% 48%
119 7% 21% 32%
230 7% 21% 38%
476 7% 18% 36%
213 8% 22% 33%
106 3% 12% 25%
67 - - -
26 - - -
201 7% 21% 38%
230 7% 21% 38%
476 7% 18% 36%
319 6% 19% 30%

93 5% 20% 37%
373 8% 22% 29%
572 5% 19% 38%
273 7% 19% 34%
78 5% 15% 47%
23 - - -
526 6% 19% 34%
343 7% 20% 33%
153 5% 19% 45%
180 9% 17% 37%
105 11% 28% 30%
12 - - -
386 8% 18% 34%
484 7% 18% 30%
503 7% 22% 39%
99 8% 17% 33%
183 6% 20% 38%
104 5% 14% 39%
70 - - -
79 10% 15% 34%
53 - - -
150 8% 17% 34%
146 5% 20% 38%
1 - - -
172 8% 17% 33%
161 6% 18% 36%
1 - - -
81 12% 26% 32%
258 6% 19% 36%
50 - - -
335 6% 16% 36%
179 4% 22% 38%
304 5% 21% 31%
189 8% 21% 32%
52 - - -
23 - - -
193 5% 19% 39%
73 - - -
206 6% 17% 35%
27 - - -
142 8% 13% 32%
106 3% 21% 39%
497 8% 22% 33%
52 - - -
264 6% 15% 36%
19 - - -
147 5% 20% 33%
95 8% 21% 39%
16 - - -
37 - - -
123 4% 24% 34%
19 - - -
1071 7% 19% 35%
19 - - -
2 - - -
45 - - -
8 - - -
2 - - -
13 - - -
5 - - -
25 - - -
18 - - -
6 - - -
12 - - -
11 - - -
12 - - -
19 - - -
2 - - -
4 - - -
4 - - -
18 - - -
1137 7% 19% 35%
28 - - -
72 - - -
33 - - -
8 - - -
18 - - -
1137 7% 19% 35%

141 9% 21% 35%
18 - - -
It's a unique brand
from others
26% 13%
23% 11%
29% 14%
- -
15% 10%
21% 14%
24% 11%
34% 10%
28% 14%
28% 16%
15% 10%
22% 12%
31% 12%
28% 16%
19% 12%
29% 10%
28% 15%
21% 12%
30% 13%
- -
13% 10%
21% 14%
24% 11%
34% 10%
28% 14%
30% 16%
24% 15%
15% 10%
21% 11%
20% 13%
22% 10%
32% 11%
28% 15%
- -
12% 13%
21% 10%
28% 12%
22% 9%
- -
23% 14%
34% 12%
32% 21%
- -
17% 12%
27% 9%
22% 11%
21% 12%
31% 11%
33% 18%
- -
25% 16%
- -
30% 14%
28% 16%
20% 10%
24% 13%
19% 16%
28% 10%
30% 11%
27% 12%
- -
25% 16%
28% 13%
28% 16%
20% 10%
24% 13%
28% 10%
26% 13%
25% 11%
25% 12%
26% 10%
26% 14%
27% 15%
27% 12%
26% 11%
25% 15%
- -
- -
27% 16%
- -
27% 11%
- -
- -
- -
- -
30% 11%
26% 12%
26% 11%
- -
- -
30% 13%
30% 11%
21% 15%
28% 6%
16% 18%
29% 12%
26% 12%
20% 14%
30% 11%
20% 14%
16% 6%
24% 16%
23% 11%
28% 11%
22% 15%
40% 21%
- -
- -
21% 12%
23% 11%
28% 11%
28% 17%
27% 11%
26% 14%
28% 10%
23% 18%
24% 8%
- -
27% 15%
31% 10%
20% 10%
22% 15%
21% 10%
- -
26% 15%
30% 14%
23% 10%
24% 17%
23% 13%
30% 12%
- -
27% 14%
- -
25% 15%
24% 14%
- -
26% 17%
26% 14%
- -
20% 10%
26% 12%
- -
26% 16%
24% 11%
31% 12%
25% 13%
- -
- -
21% 16%
- -
30% 12%
- -
32% 15%
25% 12%
26% 12%
- -
28% 16%
- -
30% 12%
19% 13%
- -
- -
28% 10%
- -
27% 12%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
27% 12%
- -
- -
- -
- -
- -
27% 12%
21% 14%
- -
Perceptions of brand standout in the coffee market (net)
Kenco ² Lavazza ⁴ Nespresso ⁵
Sample 1817 1561 1805
Not Diverse 35% 32% 31%
It isn't very different from others but it

38% 36% 34%
does stand out
Diverse 27% 32% 34%

Bases:
Back to Contents
Back to Contents
Taylors of
Nescafé Azera ¹ L'OR ⁶
Harrogate ³
1644 1533 1319
31% 31% 26%
36% 38% 35%
32% 30% 39%

Perceptions of brand standout in the coffee market (net)
Kenco
Sample Not Diverse

heard of Kenco
Gender
Male 880 35%
Women 927 35%
Age
16-24 206 40%
25-34 301 34%
35-44 302 32%
45-54 335 33%
55-64 308 34%
65+ 365 39%
Age
16-24 206 40%
25-44 603 33%
45-64 643 33%
65+ 365 39%

Age
16-34 507 36%
35-54 637 32%
55+ 673 37%
Age
16-44 809 35%
45+ 1008 35%
Age
16-19 80 43%
20-24 126 39%
25-34 301 34%
35-44 302 32%
45-54 335 33%
55-64 308 34%
65-74 229 37%
75+ 136 41%
Generation
Generation X (41-56) 513 33%
Baby Boomers (57-75) 516 35%

Gender and age
Male 16-24 97 45%
Male 25-44 294 31%
Male 45-64 316 33%
Male 65+ 173 39%
Female 16-24 104 35%
Female 25-44 305 35%
Female 45-64 327 34%
Female 65+ 191 38%
Gender and age
Male 16-34 244 36%
Male 35-54 311 31%
Male 55+ 325 38%
Female 16-34 256 36%
Women 35-54 324 35%
Women 55+ 347 35%
Region
Scotland 155 34%
North East 77 31%
North West 207 32%

South East 246 37%
South West 162 36%
Wales 90 32%
Region
Scotland 155 34%
Area
City 570 36%
Large town 421 34%
Small town 523 34%
Employment
Full-time 853 33%

Part-time 346 36%
Not working 618 38%
Employment
Currently working
None of these 28 -
A 67 -
B 416 37%
C1 549 35%
C2 385 34%
D 134 28%
E 266 38%
AB 483 36%
C1C2 934 35%
DE 400 35%
ABC1 1032 36%
C2DE 785 35%
Household income
Under £9,500 102 40%
£9,500 - £15,499 189 34%
£15,500 - £24,999 345 37%
£25,000 - £49,999 666 33%
£50,000 - £74,999 251 39%
£75,000 or over 123 31%
Don't know 49 -
Household income
Under £15,500 291 36%
£15,500 - £24,999 345 37%
£25,000 - £49,999 666 33%
£50,000 or over 374 37%

Financial situation
Housing situation
Other 18 -
Any children
No 712 35%
Aged 5-11 252 30%
Aged 12-15 155 26%
Aged 16-18 88 33%

Aged 19-24 108 28%
Aged 25+ 70 -
Parental status
Parental status
Lifestage
Other 242 36%
Lifestage by age

Other 659 37%
Ethnicity
Irish 21 -

Indian 45 -
Pakistani 18 -
Bangladeshi 10 -
Chinese 16 -
Caribbean 18 -
African 29 -
Arab 4 -
Ethnicity
White 1558 35%
Ethnicity


Back to Contents
Back to Contents
Kenco Nespresso
It isn't very different

from others but it does Diverse Sample Not Diverse
stand out

38% 27% aged 16+ who have 31%
heard of Nespresso
38% 27% 875 32%
39% 26% 920 31%
- - 10 -
31% 29% 241 34%
32% 35% 314 31%
40% 28% 303 29%
43% 24% 313 30%
42% 24% 296 31%
39% 22% 338 34%
31% 29% 241 34%
36% 31% 617 30%
42% 24% 609 31%
39% 22% 338 34%

31% 32% 555 32%
41% 26% 616 30%
40% 23% 634 33%
34% 31% 858 31%
41% 24% 947 32%
28% 30% 99 35%
33% 28% 142 32%
32% 35% 314 31%
40% 28% 303 29%
43% 24% 313 30%
42% 24% 296 31%
41% 22% 215 33%
37% 22% 123 37%
31% 29% 241 34%
34% 33% 490 30%
28% 35% 193 33%
38% 31% 297 29%
42% 25% 491 30%
42% 23% 487 33%
33% 24% 96 35%

25% 30% 122 34%
36% 33% 299 27%
44% 23% 297 32%
37% 24% 157 38%
37% 29% 114 32%
35% 30% 314 33%
41% 25% 312 29%
41% 21% 180 31%
- - 10 -
29% 35% 278 30%
44% 25% 295 29%
38% 24% 302 36%
33% 30% 270 34%
38% 27% 319 30%
43% 22% 331 30%
- - 10 -
37% 28% 154 32%
34% 35% 75 29%
39% 29% 208 28%
39% 27% 159 33%

39% 24% 137 32%
38% 29% 160 33%
39% 27% 173 34%
32% 29% 249 24%
39% 24% 244 33%
37% 27% 161 36%
56% 12% 85 39%
37% 28% 154 32%
38% 30% 283 28%
39% 27% 159 33%
39% 24% 137 32%
38% 29% 160 33%
32% 29% 249 24%
39% 25% 417 33%
44% 21% 246 37%
37% 26% 595 30%
38% 28% 409 32%
38% 28% 515 31%
40% 24% 286 35%
38% 29% 852 28%

39% 25% 343 34%
38% 24% 610 35%
- - 67 -
- - 48 -
40% 22% 393 35%
33% 27% 103 36%
38% 27% 924 29%
31% 36% 83 30%
- - 71 -
36% 33% 85 34%
- - 32 -
36% 28% 261 29%
37% 28% 262 29%
40% 28% 643 30%
- - 29 -
- - 70 -
38% 25% 411 29%
40% 25% 530 30%
38% 28% 377 32%

40% 31% 134 37%
32% 29% 283 33%
39% 25% 481 30%
39% 26% 907 31%
35% 30% 417 35%
40% 25% 1011 30%
36% 29% 794 34%
36% 24% 100 38%
41% 25% 184 37%
37% 26% 336 37%
38% 28% 658 28%
33% 27% 250 29%
39% 30% 125 21%
50% 18% 94 35%
- - 58 -
39% 24% 284 37%
37% 26% 336 37%
38% 28% 658 28%
35% 28% 375 26%

45% 21% 152 38%
36% 24% 483 35%
38% 29% 755 29%
39% 28% 405 34%
47% 22% 129 24%
- - 33 -
39% 25% 628 31%
40% 23% 445 32%
35% 34% 238 36%
36% 31% 284 28%
36% 27% 191 31%
- - 19 -
36% 32% 545 31%
39% 24% 602 31%
39% 26% 733 32%
31% 35% 154 38%
36% 34% 255 29%
39% 34% 152 24%
33% 34% 86 21%

44% 29% 105 18%
- - 69 -
39% 31% 232 32%
32% 38% 190 27%
- - 1 -
38% 32% 259 31%
33% 37% 207 27%
- - 1 -
33% 30% 154 28%
39% 20% 347 33%
36% 27% 83 30%
38% 34% 459 26%
39% 27% 245 34%
40% 20% 372 35%
35% 29% 250 36%
41% 20% 83 27%
- - 42 -
36% 36% 273 28%
32% 34% 123 33%

38% 20% 264 35%
- - 41 -
41% 31% 186 24%
46% 20% 122 35%
38% 26% 671 33%
31% 33% 88 43%
39% 36% 346 22%
- - 25 -
40% 22% 200 32%
33% 17% 123 34%
- - 24 -
- - 52 -
38% 27% 168 30%
- - 25 -
40% 26% 1427 32%
- - 19 -
- - 2 -
- - 69 -
- - 8 -
- - 3 -
- - 15 -
- - 7 -
- - 45 -
- - 24 -
- - 10 -
- - 16 -
- - 10 -
- - 20 -
- - 34 -
- - 3 -
- - 4 -
- - 7 -
- - 26 -
39% 26% 1517 32%
- - 33 -
33% 32% 105 31%
- - 57 -
- - 11 -
- - 26 -
39% 26% 1517 32%

33% 32% 206 29%
- - 26 -
Nespresso Nescafé Azera

stand out

34% 34% aged 16+ who have 31%
34% 34% 784 34%
34% 35% 852 29%
- - 8 -
33% 33% 228 35%
31% 38% 299 30%
29% 42% 281 27%
35% 35% 292 27%
38% 31% 257 35%
38% 28% 287 34%
33% 33% 228 35%
30% 40% 580 29%
37% 33% 549 31%
38% 28% 287 34%

32% 36% 527 32%
32% 38% 573 27%
38% 29% 544 35%
31% 38% 808 30%
37% 31% 836 32%
31% 33% 91 35%
35% 33% 137 34%
31% 38% 299 30%
29% 42% 281 27%
35% 35% 292 27%
38% 31% 257 35%
37% 30% 182 32%
39% 24% 105 38%
33% 33% 228 35%
30% 40% 459 30%
28% 39% 184 34%
31% 41% 275 28%
34% 36% 458 28%
38% 29% 418 34%
36% 28% 81 36%

30% 37% 113 37%
30% 42% 279 29%
39% 29% 263 35%
36% 26% 129 38%
37% 31% 111 31%
30% 37% 297 28%
35% 36% 286 27%
39% 30% 158 32%
- - 8 -
31% 39% 261 33%
35% 37% 273 28%
37% 27% 250 41%
33% 33% 260 30%
30% 39% 298 27%
39% 31% 294 30%
- - 8 -
25% 42% 144 30%
36% 35% 72 -
38% 34% 178 30%
36% 31% 148 37%

34% 34% 124 29%
40% 28% 152 34%
31% 35% 156 31%
32% 44% 219 26%
32% 35% 228 32%
35% 29% 140 31%
41% 20% 83 36%
25% 42% 144 30%
37% 34% 250 30%
36% 31% 148 37%
34% 34% 124 29%
40% 28% 152 34%
32% 44% 219 26%
32% 35% 384 32%
37% 26% 223 33%
32% 38% 541 31%
35% 33% 378 32%
36% 33% 463 32%
34% 31% 262 32%
34% 38% 803 29%

34% 32% 317 32%
34% 30% 524 35%
- - 57 -
- - 44 -
36% 29% 337 36%
34% 30% 87 38%
34% 37% 862 30%
31% 39% 82 32%
- - 70 -
34% 32% 78 23%
- - 28 -
37% 34% 246 30%
33% 37% 242 29%
34% 37% 605 30%
- - 27 -
- - 63 -
32% 38% 378 31%
36% 34% 464 29%
34% 33% 349 34%

30% 33% 125 31%
35% 32% 265 32%
33% 37% 441 31%
35% 34% 813 31%
33% 32% 390 32%
34% 36% 905 30%
34% 33% 739 33%
30% 32% 98 28%
33% 30% 168 37%
34% 29% 299 36%
37% 35% 594 31%
31% 40% 232 29%
29% 50% 117 22%
38% 27% 88 27%
- - 48 -
32% 31% 266 33%
34% 29% 299 36%
37% 35% 594 31%
30% 43% 349 27%

36% 26% 136 32%
33% 32% 427 35%
37% 34% 690 29%
30% 36% 374 30%
37% 39% 118 31%
- - 35 -
37% 32% 553 32%
32% 36% 431 29%
31% 33% 211 32%
34% 38% 259 32%
35% 34% 174 34%
- - 16 -
30% 39% 525 27%
36% 33% 546 32%
35% 33% 645 34%
19% 43% 146 29%
29% 42% 250 25%
31% 45% 150 26%
33% 47% 82 27%

46% 36% 100 24%
- - 60 -
29% 39% 229 26%
27% 45% 185 25%
- - 1 -
29% 40% 256 25%
29% 44% 199 26%
- - 1 -
38% 34% 144 32%
39% 28% 302 39%
39% 31% 81 22%
31% 43% 440 25%
32% 33% 215 31%
35% 29% 327 36%
32% 32% 229 35%
41% 33% 76 41%
- - 39 -
27% 45% 268 23%
27% 40% 110 30%

39% 27% 226 38%
- - 42 -
36% 40% 172 27%
38% 27% 105 31%
34% 33% 606 34%
20% 36% 80 34%
33% 45% 336 23%
- - 24 -
39% 30% 176 40%
37% 28% 103 42%
- - 23 -
- - 49 -
32% 38% 144 30%
- - 22 -
34% 34% 1303 31%
- - 16 -
- - 2 -
- - 59 -
- - 8 -
- - 3 -
- - 17 -
- - 8 -
- - 40 -
- - 23 -
- - 9 -
- - 16 -
- - 11 -
- - 15 -
- - 30 -
- - 4 -
- - 4 -
- - 6 -
- - 22 -
35% 34% 1380 32%
- - 36 -
31% 37% 99 31%
- - 49 -
- - 10 -
- - 22 -
35% 34% 1380 32%

33% 38% 194 29%
- - 22 -
Nescafé Azera Lavazza

stand out

36% 32% aged 16+ who have 32%
heard of Lavazza
34% 32% 772 32%
39% 32% 780 31%
- - 9 -
29% 36% 182 42%
32% 37% 280 31%
38% 35% 265 32%
42% 30% 284 28%
37% 28% 269 30%
39% 26% 281 31%
29% 36% 182 42%
35% 36% 545 32%
40% 29% 553 29%
39% 26% 281 31%

31% 37% 462 35%
40% 33% 549 30%
38% 27% 550 31%
33% 36% 727 34%
40% 28% 834 30%
27% 37% 70 -
30% 36% 112 44%
32% 37% 280 31%
38% 35% 265 32%
42% 30% 284 28%
37% 28% 269 30%
43% 24% 187 28%
32% 30% 94 36%
29% 36% 182 42%
33% 37% 431 32%
29% 38% 175 33%
36% 36% 256 32%
41% 31% 445 28%
40% 26% 431 30%
32% 32% 72 -
22% 41% 97 37%
33% 38% 268 31%
39% 26% 282 31%
37% 25% 125 32%
36% 33% 80 46%
37% 35% 273 33%
41% 32% 271 27%
41% 27% 156 29%
- - 9 -
26% 40% 236 33%
40% 32% 272 29%
35% 24% 264 34%
35% 35% 219 37%
40% 33% 275 31%
41% 29% 286 27%
- - 9 -
31% 39% 134 34%
- - 62 -
34% 35% 174 33%
31% 32% 131 29%

37% 34% 119 28%
39% 27% 138 30%
37% 31% 149 34%
33% 40% 223 28%
43% 25% 215 33%
38% 31% 139 32%
41% 23% 77 39%
31% 39% 134 34%
35% 34% 236 33%
31% 32% 131 29%
37% 34% 119 28%
39% 27% 138 30%
33% 40% 223 28%
40% 28% 364 34%
39% 28% 216 35%
35% 35% 514 30%
34% 34% 359 33%
38% 30% 439 31%
40% 29% 249 37%
35% 36% 767 30%

39% 29% 305 35%
36% 28% 489 33%
- - 48 -
- - 37 -
38% 26% 331 32%
39% 23% 74 -
36% 34% 835 31%
34% 34% 73 -
- - 60 -
45% 32% 75 31%
- - 29 -
35% 35% 246 35%
33% 38% 236 30%
39% 32% 565 29%
- - 25 -
- - 66 -
38% 31% 381 27%
38% 33% 466 31%
36% 30% 316 33%

32% 37% 108 40%
33% 34% 224 34%
38% 31% 447 29%
37% 32% 782 32%
33% 35% 332 36%
38% 32% 913 30%
35% 33% 648 35%
35% 38% 87 34%
34% 29% 153 38%
37% 26% 288 34%
37% 32% 569 30%
31% 40% 232 32%
38% 39% 122 23%
48% 25% 73 -
- - 37 -
34% 32% 240 37%
37% 26% 288 34%
37% 32% 569 30%
34% 40% 354 29%

44% 24% 110 34%
32% 33% 420 36%
39% 32% 650 29%
38% 32% 346 32%
39% 30% 112 29%
- - 33 -
36% 32% 554 32%
38% 33% 399 28%
39% 29% 198 33%
35% 34% 248 34%
34% 32% 146 37%
- - 16 -
35% 38% 482 30%
39% 29% 523 30%
35% 31% 622 35%
28% 43% 139 37%
34% 40% 230 27%
32% 42% 133 28%
38% 35% 75 27%

44% 32% 94 31%
- - 58 -
37% 37% 200 32%
29% 46% 176 27%
- - 1 -
38% 37% 225 31%
30% 44% 191 27%
- - 1 -
33% 35% 112 37%
36% 25% 301 33%
43% 35% 70 -
36% 39% 411 29%
38% 32% 214 36%
40% 24% 315 31%
31% 34% 224 33%
32% 28% 70 -
- - 33 -
33% 44% 246 32%
35% 35% 103 37%

37% 25% 231 32%
- - 37 -
41% 32% 165 24%
41% 28% 111 34%
35% 30% 565 32%
31% 35% 77 39%
36% 41% 315 27%
- - 19 -
34% 26% 175 35%
33% 25% 106 33%
- - 20 -
- - 46 -
35% 35% 149 33%
- - 19 -
37% 31% 1247 32%
- - 18 -
- - 2 -
- - 67 -
- - 7 -
- - 3 -
- - 16 -
- - 7 -
- - 43 -
- - 18 -
- - 9 -
- - 15 -
- - 9 -
- - 13 -
- - 28 -
- - 1 -
- - 3 -
- - 3 -
- - 19 -
37% 31% 1334 32%
- - 33 -
28% 40% 94 38%
- - 42 -
- - 6 -
- - 19 -
37% 31% 1334 32%

32% 39% 175 34%
- - 19 -
Lavazza L'OR

stand out

36% 32% aged 16+ who have 31%
heard of L'Or
37% 31% 730 33%
34% 34% 797 30%
- - 6 -
32% 26% 200 35%
35% 34% 276 28%
35% 33% 261 29%
38% 35% 274 33%
36% 33% 261 31%
37% 32% 261 32%
32% 26% 200 35%
35% 33% 537 28%
37% 34% 535 32%
37% 32% 261 32%

34% 31% 476 31%
36% 34% 535 31%
37% 33% 522 32%
34% 31% 737 30%
37% 33% 796 32%
- - 79 37%
31% 25% 121 34%
35% 34% 276 28%
35% 33% 261 29%
38% 35% 274 33%
36% 33% 261 31%
38% 34% 176 32%
35% 29% 85 33%
32% 26% 200 35%
36% 32% 425 29%
33% 34% 175 29%
38% 30% 250 30%
35% 37% 431 31%
38% 32% 416 31%
- - 61 -
35% 28% 102 40%
36% 33% 260 28%
37% 32% 254 34%
40% 28% 114 32%
30% 24% 95 27%
33% 34% 274 29%
37% 36% 281 30%
35% 36% 147 32%
- - 6 -
35% 32% 240 32%
40% 31% 254 32%
36% 30% 236 34%
33% 30% 231 29%
32% 36% 280 30%
38% 35% 286 30%
- - 6 -
33% 33% 127 28%
- - 72 -
37% 30% 172 35%
38% 33% 132 34%

40% 32% 117 31%
39% 31% 137 24%
30% 36% 157 32%
32% 39% 217 29%
37% 30% 202 36%
35% 32% 129 36%
38% 23% 71 -
33% 33% 127 28%
37% 30% 244 33%
38% 33% 132 34%
40% 32% 117 31%
39% 31% 137 24%
32% 39% 217 29%
34% 32% 359 34%
36% 29% 200 31%
35% 36% 504 32%
40% 28% 364 30%
37% 33% 429 30%
30% 33% 236 33%
36% 34% 750 30%

36% 29% 299 33%
35% 32% 484 33%
- - 50 -
- - 42 -
34% 34% 310 33%
- - 83 34%
36% 33% 815 30%
- - 67 -
- - 62 -
37% 32% 75 29%
- - 30 -
35% 30% 231 33%
36% 34% 228 35%
38% 34% 563 28%
- - 27 -
- - 58 -
36% 38% 354 29%
38% 31% 440 31%
33% 34% 329 29%

36% 24% 117 32%
33% 33% 235 34%
36% 35% 412 31%
36% 32% 769 30%
34% 30% 352 34%
37% 33% 852 31%
33% 32% 681 31%
39% 26% 89 37%
31% 31% 153 33%
37% 29% 283 31%
37% 33% 548 29%
31% 37% 230 34%
33% 44% 115 25%
- - 72 -
- - 43 -
34% 29% 242 35%
37% 29% 283 31%
37% 33% 548 29%
32% 39% 345 31%

41% 25% 115 34%
33% 31% 396 37%
37% 34% 638 29%
35% 33% 357 31%
41% 30% 113 27%
- - 29 -
34% 34% 534 31%
38% 35% 394 29%
37% 29% 201 33%
34% 32% 231 27%
37% 26% 157 39%
- - 16 -
33% 37% 484 30%
36% 35% 503 32%
37% 28% 609 32%
27% 37% 137 31%
35% 37% 236 28%
28% 44% 132 30%
27% 47% 77 27%

39% 30% 93 25%
- - 58 -
33% 36% 208 27%
33% 40% 172 30%
- - 1 -
32% 37% 232 27%
34% 40% 186 30%
- - 1 -
37% 27% 127 36%
36% 31% 283 31%
- - 79 30%
34% 37% 400 27%
34% 30% 208 34%
34% 35% 299 34%
38% 30% 220 34%
- - 67 -
- - 40 -
31% 37% 242 25%
30% 33% 102 32%

36% 32% 216 32%
- - 39 -
39% 37% 158 30%
38% 28% 106 36%
37% 31% 563 34%
30% 31% 69 -
34% 39% 312 24%
- - 19 -
34% 31% 168 28%
37% 30% 98 39%
- - 17 -
- - 46 -
34% 33% 141 35%
- - 21 -
37% 31% 1226 32%
- - 18 -
- - 1 -
- - 56 -
- - 8 -
- - 3 -
- - 14 -
- - 8 -
- - 35 -
- - 17 -
- - 9 -
- - 14 -
- - 10 -
- - 14 -
- - 29 -
- - 3 -
- - 4 -
- - 4 -
- - 22 -
37% 32% 1301 32%
- - 33 -
31% 31% 85 35%
- - 46 -
- - 8 -
- - 22 -
37% 32% 1301 32%

32% 34% 172 30%
- - 22 -
L'OR Taylors of Harrogate

stand out

aged 16+ who have
38% 30% 26%
heard of Taylors of
Harrogate
38% 30% 651 29%
39% 31% 663 23%
- - 5 -
37% 29% 136 34%
34% 38% 203 30%
38% 33% 217 27%
39% 28% 239 26%
43% 26% 245 21%
39% 29% 279 24%
37% 29% 136 34%
36% 35% 420 28%
41% 27% 484 24%
39% 29% 279 24%

35% 34% 339 31%
39% 30% 456 27%
41% 27% 524 23%
36% 34% 556 29%
40% 28% 763 24%
35% 28% 52 -
37% 29% 84 35%
34% 38% 203 30%
38% 33% 217 27%
39% 28% 239 26%
43% 26% 245 21%
39% 30% 179 22%
39% 28% 100 27%
37% 29% 136 34%
36% 34% 327 30%
31% 39% 125 32%
40% 30% 202 29%
39% 31% 372 25%
41% 27% 410 22%
- - 74 -
33% 26% 78 33%
35% 37% 210 28%
42% 24% 233 28%
38% 30% 130 32%
41% 32% 54 -
37% 34% 209 29%
40% 30% 251 20%
39% 29% 149 17%
- - 5 -
35% 33% 179 31%
39% 30% 227 26%
39% 27% 245 31%
36% 35% 156 31%
39% 31% 228 27%
42% 28% 279 16%
- - 5 -
39% 33% 100 31%
- - 62 -
36% 29% 154 22%
33% 33% 117 26%

41% 28% 103 31%
41% 35% 120 24%
42% 25% 118 27%
32% 39% 185 27%
40% 24% 183 26%
33% 31% 116 24%
- - 61 -
39% 33% 100 31%
38% 29% 216 24%
33% 33% 117 26%
41% 28% 103 31%
41% 35% 120 24%
32% 39% 185 27%
41% 25% 301 26%
41% 28% 177 25%
35% 33% 425 26%
41% 29% 293 30%
41% 28% 371 26%
36% 30% 230 23%
38% 32% 631 26%

39% 28% 250 31%
38% 29% 438 23%
- - 29 -
- - 30 -
41% 26% 321 22%
35% 31% 58 -
39% 31% 675 28%
- - 64 -
- - 47 -
35% 36% 68 -
- - 27 -
38% 29% 206 24%
31% 34% 218 29%
42% 30% 437 29%
- - 20 -
- - 57 -
40% 31% 336 24%
42% 27% 393 24%
38% 33% 277 29%

35% 32% 79 30%
32% 34% 177 29%
40% 29% 393 24%
40% 30% 670 26%
33% 33% 256 30%
41% 28% 786 24%
36% 33% 533 29%
37% 26% 82 30%
35% 31% 119 28%
42% 26% 230 28%
39% 32% 476 25%
35% 31% 213 30%
36% 39% 106 15%
- - 67 -
- - 26 -
36% 29% 201 29%
42% 26% 230 28%
39% 32% 476 25%
35% 34% 319 25%

40% 26% 93 26%
36% 28% 373 30%
40% 31% 572 24%
37% 32% 273 26%
47% 26% 78 21%
- - 23 -
38% 30% 526 25%
42% 28% 343 27%
36% 30% 153 24%
38% 35% 180 26%
30% 31% 105 39%
- - 12 -
35% 35% 386 26%
37% 31% 484 25%
41% 27% 503 28%
31% 38% 99 25%
35% 37% 183 26%
33% 38% 104 19%
32% 40% 70 -
40% 35% 79 25%
- - 53 -
38% 36% 150 25%
33% 37% 146 25%
- - 1 -
36% 37% 172 24%
33% 37% 161 24%
- - 1 -
31% 33% 81 38%
44% 25% 258 25%
34% 35% 50 -
37% 36% 335 22%
39% 27% 179 27%
39% 26% 304 26%
34% 32% 189 29%
- - 52 -
- - 23 -
38% 38% 193 24%
36% 31% 73 -
42% 26% 206 23%
- - 27 -
37% 34% 142 20%
42% 23% 106 24%
37% 30% 497 30%
- - 52 -
38% 38% 264 20%
- - 19 -
46% 26% 147 25%
38% 23% 95 29%
- - 16 -
- - 37 -
36% 28% 123 28%
- - 19 -
40% 28% 1071 26%
- - 19 -
- - 2 -
- - 45 -
- - 8 -
- - 2 -
- - 13 -
- - 5 -
- - 25 -
- - 18 -
- - 6 -
- - 12 -
- - 11 -
- - 12 -
- - 19 -
- - 2 -
- - 4 -
- - 4 -
- - 18 -
39% 29% 1137 26%
- - 28 -
33% 32% 72 -
- - 33 -
- - 8 -
- - 18 -
39% 29% 1137 26%

34% 36% 141 30%
- - 18 -

from others but it does Diverse
stand out
35% 39%
37% 33%
33% 44%
- -
41% 25%
36% 34%
39% 35%
30% 44%
36% 42%
33% 43%
41% 25%
37% 35%
33% 43%
33% 43%
38% 31%
34% 39%
34% 43%
38% 32%
33% 43%
- -
43% 23%
36% 34%
39% 35%
30% 44%
36% 42%
32% 46%
34% 39%
41% 25%
37% 33%
35% 33%
39% 33%
32% 43%
35% 43%
- -
42% 24%
41% 31%
32% 40%
37% 32%
- -
33% 38%
34% 46%
29% 54%
- -
40% 29%
37% 37%
36% 34%
36% 33%
31% 42%
33% 51%
- -
28% 41%
- -
34% 44%
30% 44%
39% 30%
38% 38%
37% 36%
35% 38%
34% 40%
37% 39%
- -
28% 41%
35% 41%
30% 44%
39% 30%
38% 38%
35% 38%
35% 39%
38% 37%
36% 38%
35% 35%
34% 40%
35% 42%
35% 38%
32% 37%
37% 40%
- -
- -
35% 43%
- -
34% 38%
- -
- -
- -
- -
35% 41%
33% 38%
35% 37%
- -
- -
32% 43%
35% 41%
35% 36%
35% 34%
37% 34%
34% 41%
35% 39%
36% 34%
35% 41%
36% 35%
48% 22%
32% 40%
38% 34%
36% 39%
33% 37%
25% 60%
- -
- -
38% 33%
38% 34%
36% 39%
30% 45%
37% 38%
29% 41%
38% 38%
34% 40%
47% 32%
- -
34% 42%
33% 41%
45% 31%
37% 37%
30% 30%
- -
34% 40%
30% 45%
39% 33%
33% 41%
38% 36%
39% 41%
- -
34% 41%
- -
34% 41%
38% 38%
- -
33% 42%
36% 40%
- -
32% 30%
36% 38%
- -
36% 41%
38% 35%
31% 43%
32% 39%
- -
- -
39% 37%
- -
35% 42%
- -
32% 48%
39% 38%
33% 38%
- -
36% 44%
- -
33% 42%
39% 32%
- -
- -
34% 37%
- -
35% 39%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
35% 39%
- -
- -
- -
- -
- -
35% 39%
35% 35%
- -
Brand satisfaction in the coffee market
"How would you rate your satisfaction with these brands?"
Base: internet users aged 16+ who have drunk the brand
Taylors of
Nespresso ⁵ Nescafé Azera ¹
Harrogate ³
Sample 742 568 854
Excellent 29% 29% 25%
Good 44% 42% 46%
Average 23% 25% 24%
Poor 4% 4% 4%
Unsatisfactory 1% 1% 0%

Bases:
¹ internet users aged 16+ who have drunk Nescafé Azera
² internet users aged 16+ who have drunk Kenco
³ internet users aged 16+ who have drunk Taylors of Harrogate
⁴ internet users aged 16+ who have drunk Lavazza
⁵ internet users aged 16+ who have drunk Nespresso
⁶ internet users aged 16+ who have drunk L'Or
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Lavazza ⁴ L'OR ⁶ Kenco ²
767 692 1143
24% 22% 22%
42% 45% 44%
29% 28% 30%
3% 4% 3%
1% 1% 1%
Brand satisfaction in the coffee market
Kenco
Sample Excellent

drunk Kenco
Gender
Male 561 20%
Women 576 23%
Age
16-24 109 29%
25-34 185 31%
35-44 192 22%
45-54 207 21%
55-64 206 15%
65+ 244 18%
Age
16-24 109 29%
25-44 377 27%
45-64 413 18%
65+ 244 18%
Age
16-34 294 31%

35-54 399 21%
55+ 450 17%
Age
16-44 486 27%
45+ 657 18%
Age
16-19 39 -
20-24 70 -
25-34 185 31%
35-44 192 22%
45-54 207 21%
55-64 206 15%
65-74 153 16%
75+ 91 22%
Generation
Generation X (41-56) 325 20%
Baby Boomers (57-75) 345 16%
Gender and age

Male 16-24 52 -
Male 25-44 200 24%
Male 45-64 200 15%
Male 65+ 109 18%
Female 16-24 54 -
Female 25-44 174 30%
Female 45-64 213 21%
Female 65+ 135 19%
Gender and age
Male 16-34 149 30%
Male 35-54 206 16%
Male 55+ 206 17%
Female 16-34 140 31%
Women 35-54 192 27%
Women 55+ 244 16%
Region
Scotland 91 20%
North East 45 -
North West 134 26%

South East 146 23%
South West 103 16%
Wales 48 -
Region
Scotland 91 20%
Area
City 361 21%
Large town 270 22%
Small town 313 22%
Employment
Full-time 537 23%
Part-time 206 23%

Not working 400 20%
Employment
Currently working
None of these 11 -
A 40 -
B 281 15%
C1 345 21%
C2 251 26%
D 70 -
E 156 28%
AB 321 16%
C1C2 596 23%
DE 226 27%
ABC1 666 18%
C2DE 477 27%
Household income
Under £9,500 61 -
£9,500 - £15,499 110 29%
£15,500 - £24,999 217 26%
£25,000 - £49,999 439 19%
£50,000 - £74,999 165 21%
£75,000 or over 78 24%
Don't know 22 -
Household income
Under £15,500 171 25%
£15,500 - £24,999 217 26%
£25,000 - £49,999 439 19%
£50,000 or over 243 22%

Financial situation
Housing situation
Other 10 -
Any children
No 395 23%
Aged 5-11 173 27%
Aged 12-15 112 20%
Aged 16-18 52 -
Aged 19-24 70 -
Aged 25+ 47 -
Parental status
Parental status
Lifestage
Other 142 22%
Lifestage by age

Other 415 21%
Ethnicity
Irish 16 -

Indian 23 -
Pakistani 11 -
Bangladeshi 7 -
Chinese 12 -
Caribbean 11 -
African 17 -
Arab 3 -
Ethnicity
White 983 21%
Ethnicity


Back to Contents
Back to Contents
Kenco
Good Average Poor Unsatisfactory
44% 30% 3% 1%
45% 30% 4% 1%
42% 30% 3% 1%
- - - -
36% 26% 6% 3%
45% 21% 2% 1%
47% 26% 4% 1%
45% 32% 2% 0%
47% 34% 3% 1%
39% 36% 5% 0%
36% 26% 6% 3%
46% 23% 3% 1%
46% 33% 2% 1%
39% 36% 5% 0%
42% 22% 3% 2%
46% 29% 3% 1%
43% 36% 4% 1%
44% 24% 3% 1%
44% 34% 4% 1%
- - - -
- - - -
45% 21% 2% 1%
47% 26% 4% 1%
45% 32% 2% 0%
47% 34% 3% 1%
43% 34% 6% 1%
33% 41% 4% 0%
36% 26% 6% 3%
46% 23% 2% 1%
46% 19% 3% 1%
46% 26% 2% 2%
46% 30% 3% 1%
46% 33% 4% 1%
- - - -
- - - -
50% 23% 4% 1%
47% 35% 4% 1%
40% 39% 3% 0%
- - - -
43% 24% 2% 1%
46% 31% 1% 1%
39% 35% 7% 1%
- - - -
44% 20% 4% 1%
50% 30% 4% 0%
42% 38% 3% 0%
40% 24% 3% 2%
42% 28% 2% 1%
44% 34% 5% 1%
- - - -
47% 26% 5% 1%
- - - -
45% 24% 4% 1%
44% 23% 8% 0%
31% 36% 4% 1%
47% 28% 2% 2%
50% 26% 3% 1%
39% 34% 3% 2%
39% 36% 2% 1%
48% 33% 4% 0%
- - - -
47% 26% 5% 1%
47% 22% 4% 1%
44% 23% 8% 0%
31% 36% 4% 1%
47% 28% 2% 2%
39% 34% 3% 2%
44% 31% 2% 1%
47% 36% 3% 0%
43% 31% 4% 1%
47% 26% 3% 1%
43% 31% 2% 1%
41% 31% 5% 1%
46% 28% 3% 1%
41% 32% 3% 1%
42% 32% 5% 1%
- - - -
- - - -
43% 35% 6% 0%
- - - -
45% 29% 3% 1%
- - - -
- - - -
- - - -
- - - -
43% 22% 3% 1%
46% 30% 3% 1%
45% 31% 3% 1%
- - - -
- - - -
43% 38% 4% 1%
47% 29% 3% 0%
44% 26% 3% 0%
- - - -
39% 26% 3% 4%
42% 37% 5% 1%
46% 28% 3% 0%
41% 26% 3% 3%
44% 33% 4% 0%
43% 26% 3% 2%
- - - -
39% 29% 3% 0%
38% 28% 7% 1%
46% 32% 3% 1%
47% 27% 3% 2%
45% 27% 3% 1%
- - - -
- - - -
40% 30% 3% 1%
38% 28% 7% 1%
46% 32% 3% 1%
46% 27% 3% 2%
- - - -
39% 35% 4% 1%
46% 27% 4% 0%
40% 33% 3% 2%
55% 24% 4% 2%
- - - -
44% 34% 4% 1%
46% 30% 2% 1%
44% 24% 5% 1%
43% 29% 4% 0%
42% 21% 3% 6%
- - - -
45% 27% 3% 0%
44% 33% 4% 1%
42% 30% 4% 2%
50% 17% 1% 0%
45% 25% 4% 0%
51% 26% 4% 0%
- - - -
- - - -
- - - -
41% 25% 2% 0%
55% 22% 3% 0%
- - - -
40% 26% 2% 0%
54% 23% 3% 1%
- - - -
- - - -
42% 37% 5% 1%
- - - -
48% 24% 2% 1%
40% 29% 4% 0%
40% 38% 4% 0%
45% 29% 4% 0%
- - - -
- - - -
49% 20% 2% 0%
- - - -
41% 39% 5% 0%
- - - -
47% 30% 3% 2%
- - - -
42% 32% 4% 1%
- - - -
50% 25% 2% 1%
- - - -
39% 37% 6% 0%
45% 38% 3% 3%
- - - -
- - - -
42% 32% 2% 0%
- - - -
44% 30% 3% 1%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
44% 30% 3% 1%
- - - -
- - - -
- - - -
- - - -
- - - -
44% 30% 3% 1%
43% 25% 5% 2%
- - - -
Nespresso
Sample Excellent Good Average

16+ who have drunk 29% 44% 23%
Nespresso
389 29% 43% 23%
347 29% 44% 24%
6 - - -
130 30% 43% 22%
173 39% 41% 17%
133 26% 47% 23%
121 24% 47% 26%
100 26% 41% 28%
85 22% 45% 26%
130 30% 43% 22%
306 33% 43% 20%
221 25% 44% 27%
85 22% 45% 26%
303 35% 42% 19%

254 25% 47% 24%
185 24% 43% 27%
436 32% 43% 20%
306 24% 44% 26%
51 - - -
79 28% 47% 20%
173 39% 41% 17%
133 26% 47% 23%
121 24% 47% 26%
100 26% 41% 28%
63 - - -
22 - - -
130 30% 43% 22%
253 35% 44% 17%
112 38% 37% 21%
141 32% 50% 14%
193 25% 44% 27%
147 24% 44% 27%
19 - - -
69 - - -
173 34% 43% 18%
106 23% 44% 27%
41 - - -
58 - - -
130 33% 42% 22%
115 27% 44% 26%
44 - - -
6 - - -
165 35% 42% 17%
142 22% 49% 25%
82 27% 38% 29%
133 35% 41% 23%
111 29% 44% 23%
103 22% 47% 25%
6 - - -
68 - - -
32 - - -
82 26% 48% 22%
61 - - -
48 - - -
68 - - -
69 - - -
137 33% 41% 23%
101 35% 42% 17%
55 - - -
21 - - -
68 - - -
114 24% 53% 19%
61 - - -
48 - - -
68 - - -
137 33% 41% 23%
170 29% 45% 20%
76 29% 38% 26%
281 31% 45% 19%
187 25% 47% 25%
185 29% 43% 23%
89 30% 36% 30%
421 31% 43% 22%
144 28% 44% 24%

177 25% 46% 24%
31 - - -
18 - - -
105 21% 47% 27%
23 - - -
438 30% 43% 22%
50 - - -
34 - - -
31 - - -
12 - - -
124 28% 40% 26%
149 31% 42% 22%
280 30% 45% 21%
12 - - -
27 - - -
202 28% 42% 26%
197 30% 43% 20%
148 25% 46% 25%
52 - - -
116 28% 51% 16%
229 29% 41% 27%
345 28% 44% 22%
168 30% 47% 19%
426 30% 42% 24%
316 28% 47% 22%
41 - - -
64 - - -
108 22% 44% 31%
288 28% 43% 24%
132 39% 42% 16%
68 - - -
22 - - -
19 - - -
105 30% 41% 22%
108 22% 44% 31%
288 28% 43% 24%
200 37% 43% 17%
41 - - -
190 32% 47% 17%
330 28% 44% 23%
150 29% 38% 28%
51 - - -
21 - - -
231 27% 46% 23%
199 29% 43% 23%
88 26% 42% 26%
141 31% 40% 23%
77 32% 48% 18%
6 - - -
285 32% 45% 21%
213 25% 46% 23%
283 28% 43% 24%
89 35% 42% 22%
127 36% 43% 20%
83 35% 53% 12%
40 - - -
47 - - -
25 - - -
99 35% 44% 19%
130 33% 48% 17%
1 - - -
112 36% 44% 20%
137 33% 47% 17%
1 - - -
69 - - -
98 18% 47% 30%
37 - - -
224 36% 44% 18%
95 28% 41% 26%
106 28% 39% 26%
136 28% 42% 21%
39 - - -
18 - - -
149 38% 40% 20%
62 - - -
59 - - -
19 - - -
75 32% 51% 13%
33 - - -
288 29% 42% 23%
38 - - -
179 36% 46% 16%
7 - - -
47 - - -
47 - - -
4 - - -
12 - - -
77 30% 44% 21%
6 - - -
524 27% 45% 24%
11 - - -
1 - - -
46 - - -
5 - - -
2 - - -
10 - - -
6 - - -
20 - - -
12 - - -
3 - - -
11 - - -
6 - - -
9 - - -
23 - - -
2 - - -
3 - - -
4 - - -
19 - - -
582 27% 43% 25%
23 - - -
52 - - -
34 - - -
7 - - -
19 - - -
582 27% 43% 25%
116 39% 47% 11%
19 - - -
N
Poor Unsatisfactory Sample Excellent

4% 1% 16+ who have drunk 25%
Nescafé Azera
4% 1% 401 23%
3% 1% 447 26%
- - 6 -
2% 2% 126 30%
2% 1% 188 37%
4% 1% 152 25%
2% 1% 158 23%
5% 0% 116 12%
7% 0% 114 12%
2% 2% 126 30%
3% 1% 340 32%
4% 0% 274 18%
7% 0% 114 12%
2% 2% 314 34%
3% 1% 310 24%
6% 0% 230 12%
3% 1% 466 31%
5% 0% 388 16%
- - 52 -
4% 1% 74 -
2% 1% 188 37%
4% 1% 152 25%
2% 1% 158 23%
5% 0% 116 12%
- - 76 14%
- - 38 -
2% 2% 126 30%
3% 1% 275 33%
4% 1% 122 38%
3% 1% 153 29%
3% 1% 242 23%
5% 0% 178 13%
- - 33 -
- - 60 -
3% 1% 175 31%
5% 1% 116 17%
- - 50 -
- - 63 -
2% 1% 162 33%
3% 0% 158 19%
- - 64 -
- - 6 -
4% 2% 165 32%
4% 1% 143 20%
6% 0% 93 12%
1% 1% 144 38%
3% 1% 166 27%
6% 0% 137 12%
- - 6 -
- - 87 22%
- - 29 -
2% 2% 88 22%
- - 74 -
- - 61 -
- - 80 18%
- - 91 21%
4% 0% 135 31%
4% 3% 103 29%
- - 76 26%
- - 30 -
- - 87 22%
3% 2% 117 21%
- - 74 -
- - 61 -
- - 80 18%
4% 0% 135 31%
4% 2% 194 25%
7% 0% 106 25%
4% 1% 297 27%
3% 1% 213 25%
4% 1% 212 26%
2% 1% 132 17%
4% 1% 463 27%
2% 1% 175 23%
4% 1% 216 19%
- - 29 -
- - 21 -
6% 0% 134 12%
- - 33 -
3% 1% 493 27%
- - 41 -
- - 40 -
- - 47 -
- - 17 -
5% 1% 144 30%
3% 2% 163 25%
3% 1% 316 25%
- - 15 -
- - 30 -
4% 0% 204 22%
5% 2% 245 20%
3% 1% 182 24%
- - 60 -
3% 2% 133 29%
3% 0% 234 25%
4% 1% 427 22%
3% 1% 193 31%
4% 1% 479 22%
3% 1% 375 27%
- - 53 -
- - 78 22%
3% 1% 148 22%
4% 1% 313 22%
2% 2% 145 32%
- - 73 -
- - 27 -
- - 17 -
5% 2% 131 23%
3% 1% 148 22%
4% 1% 313 22%
3% 1% 218 32%
- - 44 -
4% 1% 214 28%
3% 1% 376 22%
4% 1% 174 24%
- - 66 -
- - 24 -
4% 0% 276 20%
4% 1% 244 25%
3% 2% 114 28%
4% 1% 130 26%
0% 1% 87 32%
- - 3 -
2% 0% 315 29%
5% 1% 271 14%
4% 2% 312 28%
1% 0% 94 34%
2% 0% 146 29%
0% 0% 89 24%
- - 45 -
- - 56 -
- - 31 -
1% 0% 126 33%
2% 0% 124 26%
- - 1 -
1% 0% 144 33%
3% 0% 130 26%
- - 1 -
- - 80 34%
3% 2% 131 16%
- - 49 -
2% 0% 251 30%
3% 1% 111 32%
7% 0% 145 10%
7% 2% 127 25%
- - 36 -
- - 26 -
1% 0% 163 34%
- - 68 -
- - 95 15%
- - 23 -
4% 0% 88 23%
- - 43 -
5% 1% 312 21%
- - 45 -
2% 0% 196 29%
- - 10 -
- - 71 -
- - 53 -
- - 7 -
- - 24 -
4% 1% 82 32%
- - 5 -
3% 1% 659 23%
- - 13 -
- - 0 -
- - 33 -
- - 5 -
- - 1 -
- - 10 -
- - 7 -
- - 18 -
- - 14 -
- - 3 -
- - 10 -
- - 4 -
- - 7 -
- - 21 -
- - 2 -
- - 4 -
- - 4 -
- - 16 -
4% 1% 705 23%
- - 23 -
- - 49 -
- - 30 -
- - 8 -
- - 16 -
4% 1% 705 23%
2% 1% 110 36%
- - 16 -
Nescafé Azera
46% 24% 4% 0%
45% 26% 5% 0%
48% 23% 3% 0%
- - - -
44% 19% 6% 0%
43% 16% 3% 1%
49% 22% 3% 0%
46% 25% 6% 1%
53% 33% 3% 0%
46% 37% 4% 1%
44% 19% 6% 0%
46% 19% 3% 0%
49% 28% 4% 0%
46% 37% 4% 1%
43% 18% 4% 0%
48% 24% 5% 0%
49% 35% 3% 0%
45% 19% 4% 0%
48% 31% 4% 1%
- - - -
- - - -
43% 16% 3% 1%
49% 22% 3% 0%
46% 25% 6% 1%
53% 33% 3% 0%
43% 36% 5% 1%
- - - -
44% 19% 6% 0%
46% 17% 4% 0%
41% 19% 2% 0%
50% 15% 5% 1%
46% 27% 4% 0%
48% 34% 4% 1%
- - - -
- - - -
45% 21% 3% 1%
47% 29% 5% 1%
- - - -
- - - -
47% 17% 4% 0%
50% 27% 4% 0%
- - - -
- - - -
43% 19% 5% 1%
47% 27% 5% 1%
46% 35% 6% 0%
44% 15% 4% 0%
49% 20% 4% 0%
51% 34% 1% 1%
- - - -
52% 24% 2% 0%
- - - -
50% 24% 3% 1%
- - - -
- - - -
55% 23% 5% 0%
54% 23% 2% 0%
43% 20% 6% 0%
41% 23% 7% 0%
38% 34% 1% 0%
- - - -
52% 24% 2% 0%
49% 25% 5% 1%
- - - -
- - - -
55% 23% 5% 0%
43% 20% 6% 0%
47% 23% 5% 0%
40% 34% 1% 0%
47% 21% 4% 0%
48% 23% 4% 0%
45% 25% 3% 0%
45% 33% 5% 0%
46% 22% 4% 0%
49% 25% 3% 0%
45% 29% 6% 1%
- - - -
- - - -
49% 32% 7% 1%
- - - -
47% 23% 4% 0%
- - - -
- - - -
- - - -
- - - -
46% 22% 3% 0%
45% 25% 6% 0%
49% 23% 3% 0%
- - - -
- - - -
43% 30% 4% 0%
49% 27% 4% 0%
49% 21% 5% 0%
- - - -
46% 20% 5% 1%
43% 28% 4% 0%
49% 24% 4% 0%
45% 20% 4% 1%
46% 27% 4% 0%
47% 21% 5% 0%
- - - -
44% 32% 1% 1%
49% 24% 5% 0%
48% 26% 4% 0%
41% 20% 6% 1%
- - - -
- - - -
- - - -
45% 27% 3% 2%
49% 24% 5% 0%
48% 26% 4% 0%
43% 20% 5% 0%
- - - -
46% 21% 6% 0%
49% 23% 4% 1%
43% 33% 1% 0%
- - - -
- - - -
48% 27% 5% 0%
48% 23% 4% 0%
39% 31% 3% 0%
48% 21% 5% 1%
45% 16% 6% 1%
- - - -
49% 19% 3% 0%
51% 30% 4% 0%
42% 24% 5% 1%
46% 18% 2% 0%
49% 18% 3% 0%
60% 13% 3% 0%
- - - -
- - - -
- - - -
51% 13% 3% 0%
49% 22% 3% 0%
- - - -
49% 15% 3% 0%
49% 21% 4% 0%
- - - -
44% 15% 6% 1%
43% 37% 3% 1%
- - - -
48% 19% 4% 0%
37% 27% 4% 1%
47% 37% 6% 1%
50% 19% 6% 0%
- - - -
- - - -
48% 16% 2% 0%
- - - -
40% 40% 4% 1%
- - - -
48% 24% 6% 0%
- - - -
50% 22% 6% 0%
- - - -
48% 19% 4% 0%
- - - -
- - - -
- - - -
- - - -
- - - -
39% 24% 4% 1%
- - - -
47% 26% 4% 0%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
47% 26% 4% 0%
- - - -
- - - -
- - - -
- - - -
- - - -
47% 26% 4% 0%
45% 16% 3% 0%
- - - -
Lavazza

16+ who have drunk 24% 42% 29%
Lavazza
400 24% 41% 30%
363 25% 43% 29%
4 - - -
85 24% 38% 32%
152 32% 39% 23%
134 22% 50% 25%
127 25% 44% 26%
123 21% 42% 35%
146 20% 40% 37%
85 24% 38% 32%
286 27% 44% 24%
250 23% 43% 30%
146 20% 40% 37%
237 29% 38% 26%

261 23% 47% 26%
269 20% 41% 36%
371 26% 43% 26%
396 22% 42% 33%
33 - - -
52 - - -
152 32% 39% 23%
134 22% 50% 25%
127 25% 44% 26%
123 21% 42% 35%
101 24% 41% 34%
45 - - -
85 24% 38% 32%
226 27% 42% 25%
97 30% 37% 28%
129 26% 47% 22%
210 26% 45% 25%
210 21% 41% 36%
36 - - -
49 - - -
158 25% 44% 25%
128 23% 42% 30%
65 - - -
34 - - -
126 29% 43% 24%
122 24% 44% 31%
81 20% 43% 32%
4 - - -
133 31% 35% 27%
144 19% 50% 25%
123 20% 38% 40%
101 27% 42% 26%
116 28% 43% 27%
146 21% 44% 33%
4 - - -
65 - - -
31 - - -
92 21% 53% 22%
66 - - -
49 - - -
67 - - -
75 24% 44% 27%
130 27% 46% 24%
92 27% 45% 25%
68 - - -
32 - - -
65 - - -
123 20% 52% 24%
66 - - -
49 - - -
67 - - -
130 27% 46% 24%
167 26% 44% 26%
100 22% 34% 38%
286 25% 45% 27%
169 24% 47% 27%
197 23% 38% 31%
115 23% 35% 37%
391 26% 46% 25%
139 27% 37% 32%

237 19% 40% 35%
22 - - -
17 - - -
172 19% 42% 35%
27 - - -
412 27% 43% 26%
37 - - -
25 - - -
38 - - -
18 - - -
119 28% 46% 24%
140 36% 36% 23%
258 20% 45% 31%
13 - - -
29 - - -
209 25% 44% 27%
218 20% 46% 31%
167 22% 44% 29%
42 - - -
102 27% 33% 30%
238 27% 43% 27%
385 21% 45% 30%
144 27% 35% 32%
456 24% 44% 29%
311 24% 40% 30%
43 - - -
63 - - -
131 25% 39% 28%
281 22% 43% 33%
138 29% 41% 28%
70 - - -
28 - - -
13 - - -
106 24% 42% 24%
131 25% 39% 28%
281 22% 43% 33%
208 27% 43% 27%
41 - - -
205 27% 39% 32%
330 25% 45% 27%
159 22% 43% 30%
54 - - -
19 - - -
289 23% 43% 31%
204 25% 46% 28%
89 21% 35% 36%
118 26% 42% 22%
61 - - -
6 - - -
267 29% 43% 24%
268 20% 40% 38%
267 24% 45% 25%
75 25% 48% 25%
132 29% 43% 26%
80 26% 44% 28%
41 - - -
41 - - -
32 - - -
95 33% 42% 24%
120 24% 48% 26%
0 - - -
105 31% 41% 26%
129 26% 47% 24%
0 - - -
52 - - -
133 23% 37% 33%
34 - - -
221 27% 46% 25%
95 23% 43% 28%
159 21% 36% 42%
119 26% 44% 22%
28 - - -
14 - - -
137 29% 44% 26%
53 - - -
105 26% 34% 34%
20 - - -
84 24% 50% 24%
42 - - -
284 23% 41% 31%
39 - - -
171 26% 46% 26%
11 - - -
77 25% 38% 29%
50 - - -
6 - - -
13 - - -
77 21% 47% 30%
5 - - -
576 22% 43% 31%
9 - - -
1 - - -
49 - - -
5 - - -
1 - - -
8 - - -
5 - - -
25 - - -
9 - - -
4 - - -
10 - - -
5 - - -
6 - - -
16 - - -
1 - - -
3 - - -
3 - - -
16 - - -
635 23% 43% 30%
19 - - -
53 - - -
23 - - -
6 - - -
16 - - -
635 23% 43% 30%
101 29% 42% 22%
16 - - -
Tay
Poor Unsatisfactory Sample Excellent

4% 1% 296 26%
2% 1% 270 31%
- - 2 -
7% 0% 53 -
4% 3% 95 28%
3% 0% 93 24%
4% 1% 96 30%
2% 0% 112 25%
1% 1% 119 38%
7% 0% 53 -
3% 1% 188 26%
3% 0% 208 27%
1% 1% 119 38%
5% 2% 148 26%
3% 0% 189 27%
1% 1% 231 32%
4% 1% 241 25%
2% 1% 327 31%
- - 20 -
- - 33 -
4% 3% 95 28%
3% 0% 93 24%
4% 1% 96 30%
2% 0% 112 25%
1% 1% 82 40%
- - 37 -
7% 0% 53 -
4% 2% 146 27%
4% 1% 61 -
3% 2% 85 29%
3% 0% 150 27%
1% 0% 188 32%
- - 31 -
- - 36 -
4% 1% 105 28%
5% 1% 105 24%
- - 50 -
- - 16 -
2% 2% 82 24%
1% 0% 103 31%
2% 2% 69 -
- - 2 -
6% 2% 89 26%
5% 1% 106 27%
2% 0% 101 24%
4% 2% 58 -
2% 0% 82 27%
1% 1% 130 38%
- - 2 -
- - 44 -
- - 21 -
2% 2% 58 -
- - 65 -
- - 40 -
- - 49 -
5% 0% 55 -
2% 1% 88 19%
3% 0% 75 25%
- - 48 -
- - 25 -
- - 44 -
3% 2% 79 38%
- - 65 -
- - 40 -
- - 49 -
2% 1% 88 19%
4% 0% 130 27%
4% 2% 73 -
2% 1% 207 22%
2% 1% 116 29%
6% 1% 147 33%
3% 2% 98 36%
3% 0% 275 27%
3% 1% 110 25%
3% 2% 183 34%
- - 9 -
- - 10 -
2% 1% 145 34%
- - 19 -
3% 0% 282 27%
- - 31 -
- - 26 -
- - 35 -
- - 11 -
3% 0% 110 30%
4% 0% 113 27%
3% 1% 155 23%
- - 7 -
- - 33 -
2% 1% 171 26%
3% 0% 160 27%
4% 1% 108 35%
- - 27 -
6% 3% 69 -
3% 1% 204 27%
3% 1% 268 30%
4% 2% 96 27%
3% 0% 364 27%
4% 2% 204 31%
- - 28 -
- - 47 -
6% 2% 99 30%
1% 0% 201 29%
1% 0% 104 29%
- - 58 -
- - 21 -
- - 10 -
7% 4% 75 25%
6% 2% 99 30%
1% 0% 201 29%
2% 0% 162 28%
- - 31 -
2% 0% 181 31%
3% 0% 248 25%
4% 2% 104 38%
- - 25 -
- - 10 -
2% 0% 237 31%
2% 0% 160 26%
7% 1% 62 -
7% 3% 74 -
- - 32 -
- - 3 -
4% 0% 192 31%
1% 1% 217 31%
4% 2% 186 24%
1% 0% 54 -
2% 0% 98 30%
3% 0% 50 -
- - 28 -
- - 37 -
- - 22 -
1% 0% 62 -
3% 0% 91 31%
- - 1 -
2% 0% 69 -
3% 0% 99 32%
- - 1 -
- - 25 -
5% 2% 109 30%
- - 24 -
1% 0% 157 30%
4% 1% 66 -
1% 1% 124 38%
7% 2% 96 20%
- - 19 -
- - 12 -
1% 0% 103 29%
- - 21 -
5% 1% 90 32%
- - 12 -
2% 0% 54 -
- - 45 -
3% 1% 212 26%
- - 26 -
2% 0% 126 30%
- - 5 -
6% 3% 57 -
- - 47 -
- - 5 -
- - 12 -
1% 1% 49 -
- - 5 -
3% 1% 445 29%
- - 11 -
- - 1 -
- - 19 -
- - 3 -
- - 0 -
- - 9 -
- - 3 -
- - 9 -
- - 9 -
- - 4 -
- - 8 -
- - 4 -
- - 7 -
- - 8 -
- - 1 -
- - 3 -
- - 1 -
- - 14 -
3% 1% 476 28%
- - 15 -
- - 34 -
- - 16 -
- - 4 -
- - 14 -
3% 1% 476 28%
7% 1% 69 -
- - 14 -
42% 25% 4% 1%
40% 29% 5% 1%
45% 21% 3% 0%
- - - -
- - - -
43% 23% 4% 1%
44% 28% 3% 1%
43% 27% 0% 0%
49% 24% 1% 1%
39% 20% 3% 0%
- - - -
44% 26% 4% 1%
46% 25% 0% 0%
39% 20% 3% 0%
38% 26% 9% 1%
43% 28% 2% 1%
44% 22% 2% 0%
40% 27% 7% 1%
43% 24% 2% 0%
- - - -
- - - -
43% 23% 4% 1%
44% 28% 3% 1%
43% 27% 0% 0%
49% 24% 1% 1%
34% 21% 5% 0%
- - - -
- - - -
42% 25% 4% 1%
- - - -
45% 21% 4% 1%
45% 27% 1% 1%
43% 22% 3% 1%
- - - -
- - - -
37% 28% 6% 2%
46% 30% 0% 1%
- - - -
- - - -
51% 23% 1% 0%
47% 21% 1% 0%
- - - -
- - - -
36% 25% 11% 2%
35% 34% 3% 1%
48% 27% 1% 1%
- - - -
54% 20% 0% 0%
41% 18% 3% 0%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
44% 33% 3% 0%
48% 20% 4% 3%
- - - -
- - - -
- - - -
38% 19% 5% 0%
- - - -
- - - -
- - - -
44% 33% 3% 0%
45% 24% 2% 2%
- - - -
46% 27% 5% 1%
45% 20% 5% 1%
39% 25% 2% 1%
35% 28% 2% 0%
43% 27% 3% 0%
39% 27% 9% 0%
42% 21% 1% 2%
- - - -
- - - -
44% 20% 1% 1%
- - - -
46% 24% 3% 0%
- - - -
- - - -
- - - -
- - - -
36% 27% 6% 0%
44% 26% 3% 0%
44% 28% 5% 0%
- - - -
- - - -
49% 23% 1% 0%
42% 27% 3% 1%
38% 23% 4% 0%
- - - -
- - - -
48% 23% 2% 0%
40% 25% 3% 1%
35% 28% 8% 1%
45% 25% 2% 1%
37% 25% 6% 0%
- - - -
- - - -
39% 26% 4% 0%
44% 24% 2% 0%
39% 29% 2% 1%
- - - -
- - - -
- - - -
33% 29% 9% 3%
39% 26% 4% 0%
44% 24% 2% 0%
46% 22% 3% 1%
- - - -
43% 20% 5% 0%
46% 27% 2% 0%
31% 24% 5% 2%
- - - -
- - - -
41% 25% 3% 0%
47% 23% 4% 0%
- - - -
- - - -
- - - -
- - - -
40% 26% 3% 1%
44% 20% 5% 0%
44% 28% 3% 2%
- - - -
39% 28% 3% 1%
- - - -
- - - -
- - - -
- - - -
- - - -
34% 31% 3% 1%
- - - -
- - - -
35% 28% 3% 1%
- - - -
- - - -
40% 27% 2% 1%
- - - -
42% 24% 4% 1%
- - - -
37% 23% 2% 0%
49% 23% 7% 1%
- - - -
- - - -
40% 26% 4% 1%
- - - -
40% 26% 1% 1%
- - - -
- - - -
- - - -
45% 23% 5% 1%
- - - -
44% 21% 4% 0%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
44% 25% 2% 1%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
43% 25% 2% 1%
- - - -
- - - -
- - - -
- - - -
- - - -
43% 25% 2% 1%
- - - -
- - - -
L'OR

22% 45% 28%
16+ who have drunk L'Or
346 22% 44% 28%
342 23% 45% 27%
4 - - -
80 23% 38% 35%
143 34% 38% 21%
130 22% 50% 25%
122 20% 52% 24%
109 12% 46% 35%
108 21% 44% 31%
80 23% 38% 35%
273 28% 44% 23%
231 16% 49% 29%
108 21% 44% 31%
223 30% 38% 26%

252 21% 51% 24%
217 17% 45% 33%
353 27% 42% 25%
339 18% 47% 30%
28 - - -
52 - - -
143 34% 38% 21%
130 22% 50% 25%
122 20% 52% 24%
109 12% 46% 35%
71 - - -
37 - - -
80 23% 38% 35%
215 30% 41% 23%
94 32% 39% 20%
121 28% 42% 25%
198 20% 51% 25%
171 15% 46% 33%
28 - - -
45 - - -
144 26% 44% 23%
107 17% 47% 30%
50 - - -
33 - - -
127 31% 42% 23%
124 15% 51% 28%
58 - - -
4 - - -
123 31% 33% 28%
131 14% 55% 26%
92 22% 42% 32%
96 30% 42% 23%
121 28% 46% 22%
125 13% 46% 34%
4 - - -
53 - - -
29 - - -
82 22% 41% 32%
62 - - -
54 - - -
65 - - -
68 - - -
109 25% 50% 22%
80 21% 41% 31%
60 - - -
30 - - -
53 - - -
111 21% 45% 29%
62 - - -
54 - - -
65 - - -
109 25% 50% 22%
148 17% 49% 30%
90 21% 43% 31%
254 23% 46% 25%
162 23% 44% 27%
174 24% 43% 30%
102 18% 45% 30%
371 23% 46% 26%
125 22% 46% 28%

196 21% 42% 31%
18 - - -
22 - - -
127 19% 43% 33%
30 - - -
389 23% 47% 26%
34 - - -
28 - - -
33 - - -
12 - - -
122 25% 42% 27%
130 25% 42% 25%
238 21% 50% 26%
6 - - -
27 - - -
185 19% 43% 29%
187 20% 49% 27%
148 24% 49% 26%
38 - - -
107 29% 36% 28%
212 21% 43% 28%
335 22% 49% 27%
145 26% 37% 29%
399 21% 46% 28%
293 25% 43% 28%
48 - - -
63 - - -
117 18% 47% 28%
247 20% 47% 30%
123 24% 43% 25%
56 - - -
26 - - -
12 - - -
111 27% 36% 32%
117 18% 47% 28%
247 20% 47% 30%
179 26% 44% 22%
38 - - -
167 22% 44% 28%
315 25% 48% 23%
139 18% 40% 35%
54 - - -
17 - - -
250 19% 50% 26%
190 24% 44% 28%
87 25% 41% 25%
97 26% 38% 32%
62 - - -
6 - - -
265 26% 45% 23%
230 19% 45% 30%
229 21% 44% 30%
74 - - -
141 30% 47% 19%
74 - - -
33 - - -
42 - - -
31 - - -
101 34% 45% 20%
114 23% 46% 23%
1 - - -
111 33% 45% 20%
123 23% 47% 22%
1 - - -
53 - - -
112 18% 46% 31%
36 - - -
217 28% 46% 20%
78 23% 41% 33%
126 16% 46% 34%
108 26% 36% 29%
24 - - -
15 - - -
147 30% 47% 20%
40 - - -
88 17% 47% 32%
21 - - -
70 - - -
38 - - -
249 20% 43% 30%
38 - - -
170 25% 48% 22%
9 - - -
67 - - -
40 - - -
5 - - -
14 - - -
57 - - -
7 - - -
544 19% 46% 29%
13 - - -
0 - - -
24 - - -
3 - - -
1 - - -
10 - - -
5 - - -
19 - - -
11 - - -
3 - - -
6 - - -
3 - - -
4 - - -
13 - - -
3 - - -
4 - - -
2 - - -
15 - - -
581 20% 46% 29%
19 - - -
42 - - -
20 - - -
6 - - -
15 - - -
581 20% 46% 29%
87 36% 32% 25%
15 - - -
Poor Unsatisfactory
4% 1%
5% 1%
4% 1%
- -
4% 1%
5% 2%
3% 1%
5% 0%
6% 1%
2% 2%
4% 1%
4% 1%
6% 0%
2% 2%
4% 2%
4% 0%
4% 1%
4% 1%
4% 1%
- -
- -
5% 2%
3% 1%
5% 0%
6% 1%
- -
- -
4% 1%
5% 2%
7% 1%
2% 2%
4% 0%
5% 1%
- -
- -
6% 1%
6% 1%
- -
- -
2% 2%
6% 0%
- -
- -
6% 2%
5% 0%
3% 1%
3% 2%
2% 1%
5% 2%
- -
- -
- -
1% 4%
- -
- -
- -
- -
4% 0%
4% 3%
- -
- -
- -
3% 3%
- -
- -
- -
4% 0%
3% 1%
4% 0%
5% 2%
4% 1%
3% 1%
5% 2%
5% 1%
3% 2%
4% 2%
- -
- -
3% 2%
- -
4% 1%
- -
- -
- -
- -
6% 1%
6% 2%
3% 0%
- -
- -
7% 2%
3% 1%
1% 0%
- -
5% 2%
6% 1%
2% 1%
6% 2%
5% 1%
3% 1%
- -
- -
3% 3%
3% 0%
7% 2%
- -
- -
- -
5% 1%
3% 3%
3% 0%
7% 1%
- -
4% 1%
3% 1%
6% 1%
- -
- -
4% 1%
4% 1%
8% 0%
2% 2%
- -
- -
5% 0%
5% 0%
3% 3%
- -
3% 1%
- -
- -
- -
- -
1% 1%
8% 0%
- -
1% 1%
8% 0%
- -
- -
3% 3%
- -
6% 0%
1% 1%
3% 1%
8% 1%
- -
- -
3% 0%
- -
2% 2%
- -
- -
- -
5% 2%
- -
5% 0%
- -
- -
- -
- -
- -
- -
- -
4% 1%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
4% 1%
- -
- -
- -
- -
- -
4% 1%
5% 2%
- -
Brand satisfaction in the coffee market (net)
Taylors of
Nespresso ⁵ Nescafé Azera ¹
Harrogate ³
Sample 742 854 568
Positive endorsement 73% 71% 71%
Average 23% 24% 25%
Negative endorsement 4% 5% 4%

Bases:
Back to Contents
Back to Contents
L'OR ⁶ Lavazza ⁴ Kenco ²
692 767 1143
67% 66% 66%
28% 29% 30%
5% 4% 4%
Brand satisfaction in the coffee market (net)
Kenco
Sample Positive endorsement

drunk Kenco
Gender
Male 561 65%
Women 576 66%
Age
16-24 109 65%
25-34 185 77%
35-44 192 69%
45-54 207 66%
55-64 206 62%
65+ 244 58%
Age
16-24 109 65%
25-44 377 73%
45-64 413 64%
65+ 244 58%
Age
16-34 294 72%
35-54 399 67%
55+ 450 60%
Age
16-44 486 71%
45+ 657 61%
Age
16-19 39 -
20-24 70 -
25-34 185 77%
35-44 192 69%
45-54 207 66%
55-64 206 62%
65-74 153 59%
75+ 91 55%
Generation
Generation X (41-56) 325 66%
Baby Boomers (57-75) 345 62%

Gender and age
Male 16-24 52 -
Male 25-44 200 73%
Male 45-64 200 61%
Male 65+ 109 59%
Female 16-24 54 -
Female 25-44 174 73%
Female 45-64 213 66%
Female 65+ 135 57%
Gender and age
Male 16-34 149 74%
Male 35-54 206 66%
Male 55+ 206 59%
Female 16-34 140 71%
Women 35-54 192 69%
Women 55+ 244 60%
Region
Scotland 91 67%
North East 45 -
North West 134 71%

South East 146 62%
South West 103 63%
Wales 48 -
Region
Scotland 91 67%
Area
City 361 64%
Large town 270 69%
Small town 313 66%
Employment
Full-time 537 69%
Part-time 206 64%

Not working 400 62%
Employment
Currently working
None of these 11 -
A 40 -
B 281 58%
C1 345 68%
C2 251 71%
D 70 -
E 156 67%
AB 321 58%
C1C2 596 69%
DE 226 68%
ABC1 666 63%
C2DE 477 69%
Household income
Under £9,500 61 -
£9,500 - £15,499 110 68%
£15,500 - £24,999 217 64%
£25,000 - £49,999 439 65%
£50,000 - £74,999 165 68%
£75,000 or over 78 69%
Don't know 22 -
Household income
Under £15,500 171 65%
£15,500 - £24,999 217 64%
£25,000 - £49,999 439 65%
£50,000 or over 243 68%

Financial situation
Housing situation
Other 10 -
Any children
No 395 65%
Aged 5-11 173 71%
Aged 12-15 112 71%
Aged 16-18 52 -
Aged 19-24 70 -
Aged 25+ 47 -
Parental status
Parental status
Lifestage
Other 142 67%
Lifestage by age

Other 415 63%
Ethnicity
Irish 16 -

Indian 23 -
Pakistani 11 -
Bangladeshi 7 -
Chinese 12 -
Caribbean 11 -
African 17 -
Arab 3 -
Ethnicity
White 983 65%
Ethnicity


Back to Contents
Back to Contents
Kenco Nescafé Azera
Average Negative endorsement Sample Positive endorsement

Nescafé Azera
30% 4% 401 68%
30% 5% 447 74%
- - 6 -
26% 9% 126 75%
21% 3% 188 80%
26% 5% 152 74%
32% 2% 158 69%
34% 4% 116 65%
36% 6% 114 58%
26% 9% 126 75%
23% 4% 340 77%
33% 3% 274 67%
36% 6% 114 58%

22% 5% 314 78%
29% 4% 310 72%
36% 5% 230 61%
24% 5% 466 77%
34% 4% 388 64%
- - 52 -
- - 74 -
21% 3% 188 80%
26% 5% 152 74%
32% 2% 158 69%
34% 4% 116 65%
34% 7% 76 58%
41% 4% 38 -
26% 9% 126 75%
23% 3% 275 79%
19% 3% 122 79%
26% 3% 153 79%
30% 4% 242 69%
33% 5% 178 61%
- - 33 -
- - 60 -
23% 5% 175 75%
35% 4% 116 65%
39% 3% 50 -
- - 63 -
24% 3% 162 80%
31% 2% 158 69%
35% 8% 64 -
- - 6 -
20% 5% 165 75%
30% 4% 143 67%
38% 3% 93 58%
24% 5% 144 81%
28% 3% 166 75%
34% 6% 137 64%
- - 6 -
26% 7% 87 74%
- - 29 -
24% 5% 88 72%
23% 8% 74 -
36% 5% 61 -
28% 4% 80 73%
26% 3% 91 75%
34% 5% 135 74%
36% 3% 103 70%
33% 4% 76 64%
- - 30 -
26% 7% 87 74%
22% 5% 117 69%
23% 8% 74 -
36% 5% 61 -
28% 4% 80 73%
34% 5% 135 74%
31% 3% 194 72%
36% 3% 106 65%
31% 5% 297 74%
26% 4% 213 73%
31% 3% 212 71%
31% 6% 132 61%
28% 3% 463 74%
32% 4% 175 73%

32% 6% 216 64%
- - 29 -
- - 21 -
35% 6% 134 60%
- - 33 -
29% 3% 493 74%
- - 41 -
- - 40 -
- - 47 -
- - 17 -
22% 4% 144 76%
30% 4% 163 69%
31% 3% 316 74%
- - 15 -
- - 30 -
38% 5% 204 65%
29% 4% 245 69%
26% 3% 182 73%
- - 60 -
26% 7% 133 75%
37% 5% 234 68%
28% 4% 427 71%
26% 6% 193 75%
33% 5% 479 69%
26% 4% 375 74%
- - 53 -
29% 3% 78 65%
28% 8% 148 70%
32% 3% 313 70%
27% 5% 145 74%
27% 4% 73 -
- - 27 -
- - 17 -
30% 4% 131 68%
28% 8% 148 70%
32% 3% 313 70%
27% 5% 218 75%
- - 44 -
35% 4% 214 73%
27% 4% 376 72%
33% 5% 174 67%
24% 6% 66 -
- - 24 -
34% 4% 276 68%
30% 2% 244 73%
24% 5% 114 67%
29% 4% 130 74%
21% 9% 87 77%
- - 3 -
27% 3% 315 78%
33% 4% 271 65%
30% 6% 312 70%
17% 1% 94 80%
25% 4% 146 79%
26% 4% 89 83%
- - 45 -
- - 56 -
- - 31 -
25% 2% 126 84%
22% 3% 124 75%
- - 1 -
26% 2% 144 82%
23% 4% 130 75%
- - 1 -
- - 80 78%
37% 6% 131 59%
- - 49 -
24% 3% 251 78%
29% 4% 111 68%
38% 5% 145 57%
29% 4% 127 76%
- - 36 -
- - 26 -
20% 2% 163 82%
- - 68 -
39% 5% 95 55%
- - 23 -
30% 5% 88 70%
- - 43 -
32% 5% 312 71%
- - 45 -
25% 3% 196 77%
- - 10 -
37% 6% 71 -
38% 5% 53 -
- - 7 -
- - 24 -
32% 2% 82 71%
- - 5 -
30% 4% 659 69%
- - 13 -
- - 0 -
- - 33 -
- - 5 -
- - 1 -
- - 10 -
- - 7 -
- - 18 -
- - 14 -
- - 3 -
- - 10 -
- - 4 -
- - 7 -
- - 21 -
- - 2 -
- - 4 -
- - 4 -
- - 16 -
30% 4% 705 69%
- - 23 -
- - 49 -
- - 30 -
- - 8 -
- - 16 -
30% 4% 705 69%
25% 7% 110 81%
- - 16 -
Nescafé Azera Nespresso

Nespresso
26% 6% 389 72%
23% 4% 347 73%
- - 6 -
19% 6% 130 73%
16% 4% 173 80%
22% 3% 133 72%
25% 6% 121 71%
33% 3% 100 67%
37% 5% 85 67%
19% 6% 130 73%
19% 4% 306 76%
28% 5% 221 69%
37% 5% 85 67%
18% 5% 303 77%
24% 5% 254 72%
35% 4% 185 67%
19% 4% 436 75%
31% 5% 306 69%
- - 51 -
- - 79 75%
16% 4% 173 80%
22% 3% 133 72%
25% 6% 121 71%
33% 3% 100 67%
36% 7% 63 -
- - 22 -
19% 6% 130 73%
17% 4% 253 79%
19% 2% 112 75%
15% 6% 141 82%
27% 4% 193 69%
34% 5% 147 67%
- - 19 -
- - 69 -
21% 3% 173 77%
29% 6% 106 67%
- - 41 -
- - 58 -
17% 4% 130 75%
27% 4% 115 71%
- - 44 -
- - 6 -
19% 5% 165 77%
27% 6% 142 70%
35% 6% 82 65%
15% 4% 133 76%
20% 4% 111 73%
34% 2% 103 69%
- - 6 -
24% 2% 68 -
- - 32 -
24% 5% 82 73%
- - 61 -
- - 48 -
23% 5% 68 -
23% 2% 69 -
20% 6% 137 74%
23% 7% 101 76%
34% 1% 55 -
- - 21 -
24% 2% 68 -
25% 6% 114 76%
- - 61 -
- - 48 -
23% 5% 68 -
20% 6% 137 74%
23% 5% 170 74%
34% 1% 76 67%
21% 5% 281 76%
23% 5% 187 72%
25% 4% 185 71%
33% 5% 89 66%
22% 4% 421 73%
25% 3% 144 73%

29% 6% 177 71%
- - 31 -
- - 18 -
32% 7% 105 68%
- - 23 -
23% 4% 438 74%
- - 50 -
- - 34 -
- - 31 -
- - 12 -
22% 3% 124 69%
25% 6% 149 72%
23% 3% 280 76%
- - 12 -
- - 27 -
30% 4% 202 70%
27% 4% 197 74%
21% 5% 148 71%
- - 52 -
20% 5% 116 79%
28% 4% 229 70%
24% 5% 345 72%
20% 5% 168 77%
27% 4% 426 72%
21% 5% 316 74%
- - 41 -
32% 3% 64 -
24% 5% 108 66%
26% 4% 288 71%
20% 6% 132 81%
- - 68 -
- - 22 -
- - 19 -
27% 5% 105 71%
24% 5% 108 66%
26% 4% 288 71%
20% 5% 200 80%
- - 41 -
21% 6% 190 78%
23% 5% 330 73%
33% 1% 150 67%
- - 51 -
- - 21 -
27% 5% 231 73%
23% 4% 199 72%
31% 3% 88 68%
21% 5% 141 71%
16% 7% 77 81%
- - 6 -
19% 3% 285 76%
30% 5% 213 71%
24% 6% 283 71%
18% 2% 89 76%
18% 3% 127 79%
13% 3% 83 88%
- - 40 -
- - 47 -
- - 25 -
13% 3% 99 80%
22% 3% 130 82%
- - 1 -
15% 3% 112 79%
21% 4% 137 80%
- - 1 -
15% 8% 69 -
37% 4% 98 65%
- - 37 -
19% 4% 224 80%
27% 5% 95 69%
37% 7% 106 67%
19% 6% 136 70%
- - 39 -
- - 18 -
16% 2% 149 79%
- - 62 -
40% 5% 59 -
- - 19 -
24% 6% 75 83%
- - 33 -
22% 6% 288 70%
- - 38 -
19% 4% 179 82%
- - 7 -
- - 47 -
- - 47 -
- - 4 -
- - 12 -
24% 5% 77 74%
- - 6 -
26% 5% 524 71%
- - 11 -
- - 1 -
- - 46 -
- - 5 -
- - 2 -
- - 10 -
- - 6 -
- - 20 -
- - 12 -
- - 3 -
- - 11 -
- - 6 -
- - 9 -
- - 23 -
- - 2 -
- - 3 -
- - 4 -
- - 19 -
26% 5% 582 70%
- - 23 -
- - 52 -
- - 34 -
- - 7 -
- - 19 -
26% 5% 582 70%
16% 3% 116 86%
- - 19 -
Nespresso Lavazza

Lavazza
23% 5% 400 65%
24% 3% 363 68%
- - 4 -
22% 5% 85 61%
17% 3% 152 70%
23% 5% 134 72%
26% 3% 127 69%
28% 5% 123 63%
26% 7% 146 60%
22% 5% 85 61%
20% 4% 286 71%
27% 4% 250 66%
26% 7% 146 60%

19% 4% 237 67%
24% 4% 261 70%
27% 6% 269 62%
20% 4% 371 69%
26% 5% 396 64%
- - 33 -
20% 5% 52 -
17% 3% 152 70%
23% 5% 134 72%
26% 3% 127 69%
28% 5% 123 63%
- - 101 64%
- - 45 -
22% 5% 85 61%
17% 4% 226 70%
21% 4% 97 67%
14% 4% 129 72%
27% 4% 210 71%
27% 5% 210 62%
- - 36 -
- - 49 -
18% 5% 158 70%
27% 6% 128 65%
- - 65 -
- - 34 -
22% 3% 126 72%
26% 3% 122 68%
- - 81 63%
- - 4 -
17% 6% 133 65%
25% 4% 144 69%
29% 6% 123 59%
23% 2% 101 68%
23% 4% 116 72%
25% 6% 146 64%
- - 4 -
- - 65 -
- - 31 -
22% 5% 92 74%
- - 66 -
- - 49 -
- - 67 -
- - 75 68%
23% 4% 130 73%
17% 7% 92 72%
- - 68 -
- - 32 -
- - 65 -
19% 4% 123 72%
- - 66 -
- - 49 -
- - 67 -
23% 4% 130 73%
20% 6% 167 70%
26% 7% 100 56%
19% 5% 286 70%
25% 3% 169 71%
23% 5% 197 61%
30% 3% 115 58%
22% 5% 391 71%
24% 3% 139 64%

24% 5% 237 59%
- - 22 -
- - 17 -
27% 6% 172 62%
- - 27 -
22% 4% 412 71%
- - 37 -
- - 25 -
- - 38 -
- - 18 -
26% 6% 119 74%
22% 5% 140 73%
21% 4% 258 66%
- - 13 -
- - 29 -
26% 4% 209 70%
20% 6% 218 66%
25% 4% 167 66%
- - 42 -
16% 4% 102 61%
27% 3% 238 70%
22% 5% 385 66%
19% 4% 144 62%
24% 5% 456 68%
22% 4% 311 64%
- - 43 -
- - 63 -
31% 4% 131 64%
24% 5% 281 65%
16% 3% 138 70%
- - 70 -
- - 28 -
- - 13 -
22% 7% 106 66%
31% 4% 131 64%
24% 5% 281 65%
17% 4% 208 71%
- - 41 -
17% 4% 205 65%
23% 4% 330 70%
28% 5% 159 65%
- - 54 -
- - 19 -
23% 4% 289 66%
23% 5% 204 70%
26% 6% 89 56%
23% 6% 118 68%
18% 1% 61 -
- - 6 -
21% 2% 267 72%
23% 6% 268 60%
24% 5% 267 69%
22% 1% 75 73%
20% 2% 132 72%
12% 0% 80 70%
- - 41 -
- - 41 -
- - 32 -
19% 1% 95 75%
17% 2% 120 72%
- - 0 -
20% 1% 105 72%
17% 3% 129 73%
- - 0 -
- - 52 -
30% 5% 133 60%
- - 34 -
18% 2% 221 73%
26% 4% 95 66%
26% 7% 159 57%
21% 9% 119 70%
- - 28 -
- - 14 -
20% 1% 137 73%
- - 53 -
- - 105 60%
- - 20 -
13% 4% 84 74%
- - 42 -
23% 7% 284 64%
- - 39 -
16% 2% 171 72%
- - 11 -
- - 77 62%
- - 50 -
- - 6 -
- - 13 -
21% 5% 77 68%
- - 5 -
24% 4% 576 65%
- - 9 -
- - 1 -
- - 49 -
- - 5 -
- - 1 -
- - 8 -
- - 5 -
- - 25 -
- - 9 -
- - 4 -
- - 10 -
- - 5 -
- - 6 -
- - 16 -
- - 1 -
- - 3 -
- - 3 -
- - 16 -
25% 5% 635 66%
- - 19 -
- - 53 -
- - 23 -
- - 6 -
- - 16 -
25% 5% 635 66%
11% 3% 101 70%
- - 16 -
Lavazza L'OR

29% 4% 67%
30% 5% 346 66%
29% 3% 342 68%
- - 4 -
32% 7% 80 60%
23% 7% 143 72%
25% 3% 130 72%
26% 5% 122 71%
35% 2% 109 58%
37% 3% 108 65%
32% 7% 80 60%
24% 5% 273 72%
30% 3% 231 65%
37% 3% 108 65%

26% 7% 223 68%
26% 4% 252 71%
36% 2% 217 61%
26% 5% 353 69%
33% 3% 339 65%
- - 28 -
- - 52 -
23% 7% 143 72%
25% 3% 130 72%
26% 5% 122 71%
35% 2% 109 58%
34% 2% 71 -
- - 37 -
32% 7% 80 60%
25% 5% 215 71%
28% 5% 94 71%
22% 5% 121 70%
25% 4% 198 71%
36% 2% 171 61%
- - 28 -
- - 45 -
25% 6% 144 70%
30% 5% 107 64%
- - 50 -
- - 33 -
24% 4% 127 73%
31% 1% 124 66%
32% 5% 58 -
- - 4 -
27% 8% 123 64%
25% 6% 131 69%
40% 2% 92 64%
26% 6% 96 72%
27% 2% 121 74%
33% 3% 125 59%
- - 4 -
- - 53 -
- - 29 -
22% 4% 82 63%
- - 62 -
- - 54 -
- - 65 -
27% 5% 68 -
24% 3% 109 74%
25% 3% 80 63%
- - 60 -
- - 30 -
- - 53 -
24% 5% 111 66%
- - 62 -
- - 54 -
- - 65 -
24% 3% 109 74%
26% 4% 148 66%
38% 6% 90 64%
27% 3% 254 69%
27% 2% 162 68%
31% 7% 174 66%
37% 4% 102 63%
25% 4% 371 69%
32% 4% 125 67%

35% 5% 196 63%
- - 18 -
- - 22 -
35% 3% 127 61%
- - 30 -
26% 3% 389 69%
- - 34 -
- - 28 -
- - 33 -
- - 12 -
24% 3% 122 66%
23% 4% 130 68%
31% 4% 238 70%
- - 6 -
- - 27 -
27% 3% 185 62%
31% 3% 187 69%
29% 5% 148 72%
- - 38 -
30% 9% 107 65%
27% 3% 212 64%
30% 4% 335 70%
32% 6% 145 63%
29% 3% 399 66%
30% 6% 293 68%
- - 48 -
- - 63 -
28% 8% 117 65%
33% 2% 247 67%
28% 1% 123 67%
- - 56 -
- - 26 -
- - 12 -
24% 10% 111 63%
28% 8% 117 65%
33% 2% 247 67%
27% 2% 179 70%
- - 38 -
32% 3% 167 66%
27% 3% 315 73%
30% 6% 139 58%
- - 54 -
- - 17 -
31% 2% 250 68%
28% 2% 190 67%
36% 8% 87 67%
22% 10% 97 64%
- - 62 -
- - 6 -
24% 4% 265 72%
38% 2% 230 64%
25% 6% 229 65%
25% 1% 74 -
26% 2% 141 77%
28% 3% 74 -
- - 33 -
- - 42 -
- - 31 -
24% 1% 101 78%
26% 3% 114 69%
- - 1 -
26% 2% 111 78%
24% 3% 123 70%
- - 1 -
- - 53 -
33% 7% 112 63%
- - 36 -
25% 1% 217 74%
28% 5% 78 64%
42% 1% 126 62%
22% 8% 108 62%
- - 24 -
- - 15 -
26% 1% 147 77%
- - 40 -
34% 6% 88 64%
- - 21 -
24% 2% 70 -
- - 38 -
31% 5% 249 63%
- - 38 -
26% 2% 170 73%
- - 9 -
29% 9% 67 -
- - 40 -
- - 5 -
- - 14 -
30% 3% 57 -
- - 7 -
31% 4% 544 66%
- - 13 -
- - 0 -
- - 24 -
- - 3 -
- - 1 -
- - 10 -
- - 5 -
- - 19 -
- - 11 -
- - 3 -
- - 6 -
- - 3 -
- - 4 -
- - 13 -
- - 3 -
- - 4 -
- - 2 -
- - 15 -
30% 3% 581 66%
- - 19 -
- - 42 -
- - 20 -
- - 6 -
- - 15 -
30% 3% 581 66%
22% 8% 87 68%
- - 15 -
L'OR Taylors of Harrogate

28% 6% 296 65%
27% 5% 270 76%
- - 2 -
35% 5% 53 -
21% 7% 95 72%
25% 4% 93 68%
24% 5% 96 73%
35% 7% 112 74%
31% 4% 119 76%
35% 5% 53 -
23% 5% 188 70%
29% 6% 208 74%
31% 4% 119 76%

26% 6% 148 64%
24% 4% 189 70%
33% 6% 231 75%
25% 5% 241 65%
30% 5% 327 75%
- - 20 -
- - 33 -
21% 7% 95 72%
25% 4% 93 68%
24% 5% 96 73%
35% 7% 112 74%
- - 82 74%
- - 37 -
35% 5% 53 -
23% 7% 146 70%
20% 9% 61 -
25% 5% 85 74%
25% 4% 150 72%
33% 6% 188 74%
- - 31 -
- - 36 -
23% 7% 105 65%
30% 7% 105 70%
- - 50 -
- - 16 -
23% 4% 82 76%
28% 6% 103 78%
- - 69 -
- - 2 -
28% 7% 89 62%
26% 5% 106 62%
32% 4% 101 71%
23% 5% 58 -
22% 3% 82 80%
34% 6% 130 78%
- - 2 -
- - 44 -
- - 21 -
32% 5% 58 -
- - 65 -
- - 40 -
- - 49 -
- - 55 -
22% 4% 88 64%
31% 6% 75 73%
- - 48 -
- - 25 -
- - 44 -
29% 5% 79 76%
- - 65 -
- - 40 -
- - 49 -
22% 4% 88 64%
30% 5% 130 72%
31% 4% 73 -
25% 6% 207 68%
27% 5% 116 74%
30% 3% 147 72%
30% 7% 98 70%
26% 5% 275 70%
28% 5% 110 64%

31% 6% 183 76%
- - 9 -
- - 10 -
33% 6% 145 79%
- - 19 -
26% 5% 282 73%
- - 31 -
- - 26 -
- - 35 -
- - 11 -
27% 7% 110 66%
25% 8% 113 72%
26% 3% 155 67%
- - 7 -
- - 33 -
29% 9% 171 75%
27% 4% 160 69%
26% 1% 108 73%
- - 27 -
28% 7% 69 -
28% 8% 204 75%
27% 3% 268 71%
29% 8% 96 63%
28% 6% 364 72%
28% 4% 204 68%
- - 28 -
- - 47 -
28% 7% 99 70%
30% 3% 201 74%
25% 8% 104 68%
- - 58 -
- - 21 -
- - 10 -
32% 5% 75 59%
28% 7% 99 70%
30% 3% 201 74%
22% 8% 162 74%
- - 31 -
28% 5% 181 75%
23% 4% 248 70%
35% 7% 104 69%
- - 25 -
- - 10 -
26% 5% 237 71%
28% 5% 160 73%
25% 8% 62 -
32% 4% 74 -
- - 32 -
- - 3 -
23% 5% 192 71%
30% 6% 217 75%
30% 6% 186 67%
- - 54 -
19% 4% 98 68%
- - 50 -
- - 28 -
- - 37 -
- - 22 -
20% 2% 62 -
23% 8% 91 65%
- - 1 -
20% 2% 69 -
22% 8% 99 68%
- - 1 -
- - 25 -
31% 5% 109 71%
- - 24 -
20% 6% 157 72%
33% 3% 66 -
34% 4% 124 75%
29% 9% 96 69%
- - 19 -
- - 12 -
20% 3% 103 69%
- - 21 -
32% 5% 90 72%
- - 12 -
- - 54 -
- - 45 -
30% 7% 212 72%
- - 26 -
22% 5% 126 75%
- - 5 -
- - 57 -
- - 47 -
- - 5 -
- - 12 -
- - 49 -
- - 5 -
29% 5% 445 73%
- - 11 -
- - 1 -
- - 19 -
- - 3 -
- - 0 -
- - 9 -
- - 3 -
- - 9 -
- - 9 -
- - 4 -
- - 8 -
- - 4 -
- - 7 -
- - 8 -
- - 1 -
- - 3 -
- - 1 -
- - 14 -
29% 5% 476 72%
- - 15 -
- - 34 -
- - 16 -
- - 4 -
- - 14 -
29% 5% 476 72%
25% 7% 69 -
- - 14 -
Average Negative endorsement
25% 4%
29% 6%
21% 3%
- -
- -
23% 5%
28% 4%
27% 0%
24% 2%
20% 3%
- -
26% 5%
25% 1%
20% 3%
26% 10%
28% 2%
22% 3%
27% 8%
24% 2%
- -
- -
23% 5%
28% 4%
27% 0%
24% 2%
21% 5%
- -
- -
25% 5%
- -
21% 5%
27% 1%
22% 3%
- -
- -
28% 8%
30% 1%
- -
- -
23% 1%
21% 1%
- -
- -
25% 13%
34% 4%
27% 2%
- -
20% 0%
18% 3%
- -
- -
- -
- -
- -
- -
- -
- -
33% 3%
20% 7%
- -
- -
- -
19% 5%
- -
- -
- -
33% 3%
24% 4%
- -
27% 6%
20% 6%
25% 3%
28% 2%
27% 3%
27% 9%
21% 3%
- -
- -
20% 1%
- -
24% 3%
- -
- -
- -
- -
27% 6%
26% 3%
28% 5%
- -
- -
23% 1%
27% 4%
23% 4%
- -
- -
23% 2%
25% 4%
28% 9%
25% 3%
25% 6%
- -
- -
26% 4%
24% 2%
29% 3%
- -
- -
- -
29% 12%
26% 4%
24% 2%
22% 4%
- -
20% 5%
27% 3%
24% 7%
- -
- -
25% 4%
23% 4%
- -
- -
- -
- -
26% 3%
20% 5%
28% 4%
- -
28% 4%
- -
- -
- -
- -
- -
31% 4%
- -
- -
28% 4%
- -
- -
27% 3%
- -
24% 4%
- -
23% 2%
23% 8%
- -
- -
26% 5%
- -
26% 2%
- -
- -
- -
23% 6%
- -
21% 4%
- -
- -
- -
- -
- -
- -
- -
25% 3%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
25% 3%
- -
- -
- -
- -
- -
25% 3%
- -
- -
Brand recommendation in the coffee market
"Would you recommend this brand to a friend, family member or colleague?"
Taylors of
Nescafé Azera ¹ Nespresso ⁵
Harrogate ³
Sample 854 742 568
Yes 81% 80% 79%
No 19% 20% 21%

Bases:
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Kenco ² L'OR ⁶ Lavazza ⁴
1143 692 767
78% 78% 77%
22% 22% 23%

Brand recommendation in the coffee market
"Would you recommend this brand to a friend, family member or colleague?"
Kenco
Sample Yes

drunk Kenco
Gender
Male 561 77%
Women 576 80%
Age
16-24 109 77%
25-34 185 84%
35-44 192 85%
45-54 207 79%
55-64 206 73%
65+ 244 73%
Age
16-24 109 77%
25-44 377 85%
45-64 413 76%
65+ 244 73%
Age
16-34 294 82%

35-54 399 82%
55+ 450 73%
Age
16-44 486 83%
45+ 657 75%
Age
16-19 39 -
20-24 70 -
25-34 185 84%
35-44 192 85%
45-54 207 79%
55-64 206 73%
65-74 153 74%
75+ 91 70%
Generation
Generation X (41-56) 325 80%
Baby Boomers (57-75) 345 74%
Gender and age

Male 16-24 52 -
Male 25-44 200 82%
Male 45-64 200 73%
Male 65+ 109 74%
Female 16-24 54 -
Female 25-44 174 89%
Female 45-64 213 79%
Female 65+ 135 71%
Gender and age
Male 16-34 149 81%
Male 35-54 206 80%
Male 55+ 206 71%
Female 16-34 140 83%
Women 35-54 192 84%
Women 55+ 244 74%
Region
Scotland 91 77%
North East 45 -
North West 134 80%

South East 146 76%
South West 103 80%
Wales 48 -
Region
Scotland 91 77%
Area
City 361 77%
Large town 270 80%
Small town 313 79%
Employment
Full-time 537 81%
Part-time 206 79%

Not working 400 74%
Employment
Currently working
None of these 11 -
A 40 -
B 281 72%
C1 345 80%
C2 251 81%
D 70 -
E 156 79%
AB 321 72%
C1C2 596 81%
DE 226 80%
ABC1 666 76%
C2DE 477 81%
Household income
Under £9,500 61 -
£9,500 - £15,499 110 77%
£15,500 - £24,999 217 78%
£25,000 - £49,999 439 80%
£50,000 - £74,999 165 78%
£75,000 or over 78 71%
Don't know 22 -
Household income
Under £15,500 171 75%
£15,500 - £24,999 217 78%
£25,000 - £49,999 439 80%
£50,000 or over 243 76%

Financial situation
Housing situation
Other 10 -
Any children
No 395 76%
Aged 5-11 173 88%
Aged 12-15 112 87%
Aged 16-18 52 -
Aged 19-24 70 -
Aged 25+ 47 -
Parental status
Parental status
Lifestage
Other 142 81%
Lifestage by age

Other 415 77%
Ethnicity
Irish 16 -

Indian 23 -
Pakistani 11 -
Bangladeshi 7 -
Chinese 12 -
Caribbean 11 -
African 17 -
Arab 3 -
Ethnicity
White 983 77%
Ethnicity


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nco Nescafé Azera

No Sample Yes No

22% 16+ who have drunk 81% 19%
Nescafé Azera
23% 401 80% 20%
20% 447 83% 17%
- 6 - -
23% 126 89% 11%
16% 188 91% 9%
15% 152 81% 19%
21% 158 75% 25%
27% 116 72% 28%
27% 114 74% 26%
23% 126 89% 11%
15% 340 87% 13%
24% 274 74% 26%
27% 114 74% 26%
18% 314 90% 10%

18% 310 78% 22%
27% 230 73% 27%
17% 466 87% 13%
25% 388 74% 26%
- 52 - -
- 74 - -
16% 188 91% 9%
15% 152 81% 19%
21% 158 75% 25%
27% 116 72% 28%
26% 76 76% 24%
30% 38 - -
23% 126 89% 11%
16% 275 88% 12%
17% 122 94% 6%
15% 153 83% 17%
20% 242 75% 25%
26% 178 76% 24%
- 33 - -
- 60 - -
18% 175 85% 15%
28% 116 71% 29%
26% 50 - -
- 63 - -
11% 162 90% 10%
21% 158 76% 24%
29% 64 - -
- 6 - -
19% 165 89% 11%
20% 143 75% 25%
29% 93 70% 30%
17% 144 92% 8%
16% 166 80% 20%
26% 137 75% 25%
- 6 - -
23% 87 80% 20%
- 29 - -
20% 88 77% 23%
24% 74 - -
25% 61 - -
18% 80 85% 15%
22% 91 82% 18%
24% 135 85% 15%
24% 103 81% 19%
20% 76 83% 17%
- 30 - -
23% 87 80% 20%
20% 117 78% 22%
24% 74 - -
25% 61 - -
18% 80 85% 15%
24% 135 85% 15%
23% 194 81% 19%
19% 106 80% 20%
23% 297 82% 18%
20% 213 81% 19%
21% 212 83% 17%
24% 132 75% 25%
19% 463 83% 17%
21% 175 83% 17%

26% 216 77% 23%
- 29 - -
- 21 - -
27% 134 72% 28%
- 33 - -
19% 493 82% 18%
- 41 - -
- 40 - -
- 47 - -
- 17 - -
19% 144 83% 17%
21% 163 82% 18%
19% 316 82% 18%
- 15 - -
- 30 - -
28% 204 77% 23%
20% 245 80% 20%
19% 182 80% 20%
- 60 - -
21% 133 86% 14%
28% 234 79% 21%
19% 427 80% 20%
20% 193 87% 13%
24% 479 79% 21%
19% 375 83% 17%
- 53 - -
23% 78 83% 17%
22% 148 80% 20%
20% 313 81% 19%
22% 145 84% 16%
29% 73 - -
- 27 - -
- 17 - -
25% 131 84% 16%
22% 148 80% 20%
20% 313 81% 19%
24% 218 80% 20%
- 44 - -
28% 214 80% 20%
19% 376 82% 18%
21% 174 81% 19%
22% 66 - -
- 24 - -
26% 276 76% 24%
16% 244 84% 16%
18% 114 81% 19%
24% 130 82% 18%
21% 87 87% 13%
- 3 - -
16% 315 84% 16%
25% 271 77% 23%
24% 312 83% 17%
15% 94 88% 12%
12% 146 84% 16%
13% 89 88% 12%
- 45 - -
- 56 - -
- 31 - -
12% 126 90% 10%
16% 124 81% 19%
- 1 - -
12% 144 88% 12%
17% 130 81% 19%
- 1 - -
- 80 89% 11%
28% 131 72% 28%
- 49 - -
17% 251 82% 18%
23% 111 83% 17%
29% 145 72% 28%
19% 127 88% 12%
- 36 - -
- 26 - -
11% 163 90% 10%
- 68 - -
31% 95 71% 29%
- 23 - -
25% 88 68% 32%
- 43 - -
23% 312 83% 17%
- 45 - -
19% 196 81% 19%
- 10 - -
30% 71 - -
26% 53 - -
- 7 - -
- 24 - -
25% 82 84% 16%
- 5 - -
23% 659 79% 21%
- 13 - -
- 0 - -
- 33 - -
- 5 - -
- 1 - -
- 10 - -
- 7 - -
- 18 - -
- 14 - -
- 3 - -
- 10 - -
- 4 - -
- 7 - -
- 21 - -
- 2 - -
- 4 - -
- 4 - -
- 16 - -
23% 705 79% 21%
- 23 - -
- 49 - -
- 30 - -
- 8 - -
- 16 - -
23% 705 79% 21%
15% 110 93% 7%
- 16 - -
Nespresso Lavazza
Sample Yes No Sample
742 internet users aged 767 internet users aged

16+ who have drunk 80% 20% 16+ who have drunk
Nespresso Lavazza
389 78% 22% 400
347 83% 17% 363
6 - - 4
130 82% 18% 85
173 87% 13% 152
133 85% 15% 134
121 77% 23% 127
100 73% 27% 123
85 72% 28% 146
130 82% 18% 85
306 86% 14% 286
221 75% 25% 250
85 72% 28% 146
303 85% 15% 237

254 81% 19% 261
185 72% 28% 269
436 85% 15% 371
306 74% 26% 396
51 - - 33
79 82% 18% 52
173 87% 13% 152
133 85% 15% 134
121 77% 23% 127
100 73% 27% 123
63 - - 101
22 - - 45
130 82% 18% 85
253 86% 14% 226
112 84% 16% 97
141 88% 12% 129
193 79% 21% 210
147 71% 29% 210
19 - - 36
69 - - 49
173 84% 16% 158
106 70% 30% 128
41 - - 65
58 - - 34
130 88% 12% 126
115 80% 20% 122
44 - - 81
6 - - 4
165 82% 18% 133
142 78% 22% 144
82 70% 30% 123
133 89% 11% 101
111 85% 15% 116
103 75% 25% 146
6 - - 4
68 - - 65
32 - - 31
82 79% 21% 92
61 - - 66
48 - - 49
68 - - 67
69 - - 75
137 85% 15% 130
101 83% 17% 92
55 - - 68
21 - - 32
68 - - 65
114 82% 18% 123
61 - - 66
48 - - 49
68 - - 67
137 85% 15% 130
170 82% 18% 167
76 72% 28% 100
281 83% 17% 286
187 80% 20% 169
185 79% 21% 197
89 75% 25% 115
421 81% 19% 391
144 80% 20% 139

177 79% 21% 237
31 - - 22
18 - - 17
105 73% 27% 172
23 - - 27
438 81% 19% 412
50 - - 37
34 - - 25
31 - - 38
12 - - 18
124 81% 19% 119
149 82% 18% 140
280 80% 20% 258
12 - - 13
27 - - 29
202 77% 23% 209
197 80% 20% 218
148 80% 20% 167
52 - - 42
116 86% 14% 102
229 78% 22% 238
345 80% 20% 385
168 85% 15% 144
426 79% 21% 456
316 83% 17% 311
41 - - 43
64 - - 63
108 81% 19% 131
288 80% 20% 281
132 85% 15% 138
68 - - 70
22 - - 28
19 - - 13
105 79% 21% 106
108 81% 19% 131
288 80% 20% 281
200 84% 16% 208
41 - - 41
190 81% 19% 205
330 83% 17% 330
150 75% 25% 159
51 - - 54
21 - - 19
231 78% 22% 289
199 79% 21% 204
88 81% 19% 89
141 83% 17% 118
77 86% 14% 61
6 - - 6
285 82% 18% 267
213 77% 23% 268
283 81% 19% 267
89 89% 11% 75
127 83% 17% 132
83 88% 12% 80
40 - - 41
47 - - 41
25 - - 32
99 88% 12% 95
130 84% 16% 120
1 - - 0
112 87% 13% 105
137 83% 17% 129
1 - - 0
69 - - 52
98 69% 31% 133
37 - - 34
224 84% 16% 221
95 88% 12% 95
106 73% 27% 159
136 80% 20% 119
39 - - 28
18 - - 14
149 88% 12% 137
62 - - 53
59 - - 105
19 - - 20
75 77% 23% 84
33 - - 42
288 79% 21% 284
38 - - 39
179 84% 16% 171
7 - - 11
47 - - 77
47 - - 50
4 - - 6
12 - - 13
77 91% 9% 77
6 - - 5
524 78% 22% 576
11 - - 9
1 - - 1
46 - - 49
5 - - 5
2 - - 1
10 - - 8
6 - - 5
20 - - 25
12 - - 9
3 - - 4
11 - - 10
6 - - 5
9 - - 6
23 - - 16
2 - - 1
3 - - 3
4 - - 3
19 - - 16
582 78% 22% 635
23 - - 19
52 - - 53
34 - - 23
7 - - 6
19 - - 16
582 78% 22% 635
116 89% 11% 101
19 - - 16
Lavazza L'OR
Yes No Sample Yes

77% 23% 78%
74% 26% 346 77%
79% 21% 342 79%
- - 4 -
66% 34% 80 74%
83% 17% 143 85%
82% 18% 130 82%
76% 24% 122 76%
72% 28% 109 68%
75% 25% 108 79%
66% 34% 80 74%
83% 17% 273 84%
74% 26% 231 72%
75% 25% 108 79%
77% 23% 223 81%

79% 21% 252 79%
74% 26% 217 73%
79% 21% 353 82%
74% 26% 339 74%
- - 28 -
- - 52 -
83% 17% 143 85%
82% 18% 130 82%
76% 24% 122 76%
72% 28% 109 68%
75% 25% 71 -
- - 37 -
66% 34% 80 74%
84% 16% 215 86%
79% 21% 94 85%
87% 13% 121 87%
77% 23% 198 76%
73% 27% 171 73%
- - 28 -
- - 45 -
82% 18% 144 83%
70% 30% 107 71%
- - 50 -
- - 33 -
83% 17% 127 84%
79% 21% 124 73%
77% 23% 58 -
- - 4 -
74% 26% 123 80%
81% 19% 131 77%
67% 33% 92 73%
80% 20% 96 81%
78% 22% 121 82%
79% 21% 125 74%
- - 4 -
- - 53 -
- - 29 -
80% 20% 82 72%
- - 62 -
- - 54 -
- - 65 -
84% 16% 68 -
84% 16% 109 80%
77% 23% 80 78%
- - 60 -
- - 30 -
- - 53 -
77% 23% 111 75%
- - 62 -
- - 54 -
- - 65 -
84% 16% 109 80%
80% 20% 148 78%
69% 31% 90 83%
78% 22% 254 77%
76% 24% 162 82%
77% 23% 174 79%
73% 27% 102 73%
79% 21% 371 79%
75% 25% 125 82%

74% 26% 196 74%
- - 18 -
- - 22 -
75% 25% 127 75%
- - 30 -
78% 22% 389 79%
- - 34 -
- - 28 -
- - 33 -
- - 12 -
78% 22% 122 80%
78% 22% 130 78%
77% 23% 238 81%
- - 6 -
- - 27 -
77% 23% 185 71%
76% 24% 187 79%
76% 24% 148 85%
- - 38 -
77% 23% 107 78%
77% 23% 212 74%
76% 24% 335 81%
77% 23% 145 77%
77% 23% 399 76%
77% 23% 293 81%
- - 48 -
- - 63 -
75% 25% 117 78%
77% 23% 247 79%
78% 22% 123 83%
- - 56 -
- - 26 -
- - 12 -
80% 20% 111 77%
75% 25% 117 78%
77% 23% 247 79%
78% 22% 179 79%
- - 38 -
75% 25% 167 72%
79% 21% 315 83%
74% 26% 139 76%
- - 54 -
- - 17 -
76% 24% 250 75%
77% 23% 190 79%
78% 22% 87 80%
79% 21% 97 81%
- - 62 -
- - 6 -
81% 19% 265 79%
75% 25% 230 75%
74% 26% 229 78%
84% 16% 74 -
81% 19% 141 83%
84% 16% 74 -
- - 33 -
- - 42 -
- - 31 -
82% 18% 101 83%
82% 18% 114 77%
- - 1 -
81% 19% 111 82%
83% 17% 123 78%
- - 1 -
- - 53 -
68% 32% 112 71%
- - 36 -
81% 19% 217 79%
80% 20% 78 85%
75% 25% 126 72%
77% 23% 108 85%
- - 24 -
- - 15 -
85% 15% 147 85%
- - 40 -
70% 30% 88 73%
- - 21 -
73% 27% 70 -
- - 38 -
76% 24% 249 79%
- - 38 -
80% 20% 170 78%
- - 9 -
71% 29% 67 -
- - 40 -
- - 5 -
- - 14 -
82% 18% 57 -
- - 7 -
74% 26% 544 77%
- - 13 -
- - 0 -
- - 24 -
- - 3 -
- - 1 -
- - 10 -
- - 5 -
- - 19 -
- - 11 -
- - 3 -
- - 6 -
- - 3 -
- - 4 -
- - 13 -
- - 3 -
- - 4 -
- - 2 -
- - 15 -
75% 25% 581 77%
- - 19 -
- - 42 -
- - 20 -
- - 6 -
- - 15 -
75% 25% 581 77%
84% 16% 87 84%
- - 15 -
OR Taylors of Harrogate
No Sample Yes No

22% 16+ who have drunk 79% 21%
23% 296 73% 27%
21% 270 86% 14%
- 2 - -
26% 53 - -
15% 95 76% 24%
18% 93 78% 22%
24% 96 82% 18%
32% 112 77% 23%
21% 119 83% 17%
26% 53 - -
16% 188 77% 23%
28% 208 79% 21%
21% 119 83% 17%
19% 148 76% 24%

21% 189 80% 20%
27% 231 80% 20%
18% 241 77% 23%
26% 327 81% 19%
- 20 - -
- 33 - -
15% 95 76% 24%
18% 93 78% 22%
24% 96 82% 18%
32% 112 77% 23%
- 82 83% 17%
- 37 - -
26% 53 - -
14% 146 77% 23%
15% 61 - -
13% 85 84% 16%
24% 150 79% 21%
27% 188 80% 20%
- 31 - -
- 36 - -
17% 105 72% 28%
29% 105 70% 30%
- 50 - -
- 16 - -
16% 82 83% 17%
27% 103 89% 11%
- 69 - -
- 2 - -
20% 89 73% 27%
23% 106 74% 26%
27% 101 72% 28%
19% 58 - -
18% 82 89% 11%
26% 130 86% 14%
- 2 - -
- 44 - -
- 21 - -
28% 58 - -
- 65 - -
- 40 - -
- 49 - -
- 55 - -
20% 88 75% 25%
23% 75 87% 13%
- 48 - -
- 25 - -
- 44 - -
25% 79 80% 20%
- 65 - -
- 40 - -
- 49 - -
20% 88 75% 25%
22% 130 82% 18%
17% 73 - -
23% 207 77% 23%
18% 116 78% 22%
21% 147 85% 15%
27% 98 77% 23%
21% 275 75% 25%
18% 110 83% 17%

26% 183 83% 17%
- 9 - -
- 10 - -
25% 145 83% 17%
- 19 - -
21% 282 77% 23%
- 31 - -
- 26 - -
- 35 - -
- 11 - -
20% 110 80% 20%
22% 113 79% 21%
19% 155 75% 25%
- 7 - -
- 33 - -
29% 171 79% 21%
21% 160 78% 22%
15% 108 79% 21%
- 27 - -
22% 69 - -
26% 204 81% 19%
19% 268 78% 22%
23% 96 77% 23%
24% 364 80% 20%
19% 204 78% 22%
- 28 - -
- 47 - -
22% 99 79% 21%
21% 201 80% 20%
17% 104 79% 21%
- 58 - -
- 21 - -
- 10 - -
23% 75 79% 21%
22% 99 79% 21%
21% 201 80% 20%
21% 162 81% 19%
- 31 - -
28% 181 75% 25%
17% 248 80% 20%
24% 104 84% 16%
- 25 - -
- 10 - -
25% 237 78% 22%
21% 160 79% 21%
20% 62 - -
19% 74 - -
- 32 - -
- 3 - -
21% 192 78% 22%
25% 217 85% 15%
22% 186 74% 26%
- 54 - -
17% 98 80% 20%
- 50 - -
- 28 - -
- 37 - -
- 22 - -
17% 62 - -
23% 91 73% 27%
- 1 - -
18% 69 - -
22% 99 74% 26%
- 1 - -
- 25 - -
29% 109 74% 26%
- 24 - -
21% 157 80% 20%
15% 66 - -
28% 124 85% 15%
15% 96 81% 19%
- 19 - -
- 12 - -
15% 103 80% 20%
- 21 - -
27% 90 74% 26%
- 12 - -
- 54 - -
- 45 - -
21% 212 82% 18%
- 26 - -
22% 126 80% 20%
- 5 - -
- 57 - -
- 47 - -
- 5 - -
- 12 - -
- 49 - -
- 5 - -
23% 445 79% 21%
- 11 - -
- 1 - -
- 19 - -
- 3 - -
- 0 - -
- 9 - -
- 3 - -
- 9 - -
- 9 - -
- 4 - -
- 8 - -
- 4 - -
- 7 - -
- 8 - -
- 1 - -
- 3 - -
- 1 - -
- 14 - -
23% 476 79% 21%
- 15 - -
- 34 - -
- 16 - -
- 4 - -
- 14 - -
23% 476 79% 21%
16% 69 - -
- 14 - -
Attitudes towards brands in the carbonated soft drinks market
"Please choose all brands you associate with each statement."
Taylors of
Kenco ² Nescafé Azera ¹
Harrogate ³
Sample 1817 1644 1319
A brand that I trust 39% 34% 33%
A brand that is consistently high

37% 34% 39%
quality
A brand that is innovative 20% 22% 20%
A brand that offers good value 36% 25% 18%
A brand that is worth paying more for 16% 19% 20%
A brand that I am proud to be

25% 23% 22%
associated with
None of these 43% 48% 49%

Bases:
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Back to Contents
Nespresso ⁵ Lavazza ⁴ L'OR ⁶
1805 1561 1533
31% 29% 28%
33% 32% 31%
30% 19% 19%
19% 18% 19%
19% 17% 17%
21% 21% 21%
48% 51% 52%

Attitudes towards brands in the carbonated soft drinks market
"Please choose all brands you associate with each statement."
Sample A brand that I trust

Gender
Male 784 34%
Women 852 34%
Age
16-24 228 41%
25-34 299 34%
35-44 281 35%
45-54 292 36%
55-64 257 30%
65+ 287 28%
Age
16-24 228 41%
25-44 580 35%
45-64 549 33%
65+ 287 28%
Age
16-34 527 37%
35-54 573 35%
55+ 544 29%
Age
16-44 808 37%
45+ 836 31%
Age
16-19 91 43%
20-24 137 40%
25-34 299 34%
35-44 281 35%
45-54 292 36%
55-64 257 30%
65-74 182 26%
75+ 105 30%
Generation
Generation X (41-56) 458 35%
Baby Boomers (57-75) 418 29%

Gender and age
Male 16-24 113 35%
Male 25-44 279 39%
Male 45-64 263 31%
Male 65+ 129 27%
Female 16-24 111 49%
Female 25-44 297 31%
Female 45-64 286 35%
Female 65+ 158 28%
Gender and age
Male 16-34 261 37%
Male 35-54 273 37%
Male 55+ 250 26%
Female 16-34 260 38%
Women 35-54 298 33%
Women 55+ 294 31%
Region
Scotland 144 40%
North East 72 -
North West 178 33%

South East 228 30%
South West 140 33%
Wales 83 30%
Region
Scotland 144 40%
Area
City 541 35%
Large town 378 35%
Small town 463 35%
Employment
Full-time 803 36%
Part-time 317 37%

Not working 524 29%
Employment
Currently working
None of these 27 -
A 63 -
B 378 33%
C1 464 33%
C2 349 33%
D 125 33%
E 265 37%
AB 441 33%
C1C2 813 33%
DE 390 36%
ABC1 905 33%
C2DE 739 35%
Household income
Under £9,500 98 40%
£9,500 - £15,499 168 35%
£15,500 - £24,999 299 32%
£25,000 - £49,999 594 32%
£50,000 - £74,999 232 36%
£75,000 or over 117 38%
Don't know 48 -
Household income
Under £15,500 266 36%
£15,500 - £24,999 299 32%
£25,000 - £49,999 594 32%
£50,000 or over 349 37%

Financial situation
Housing situation
Other 16 -
Any children
No 645 32%
Aged 5-11 250 36%
Aged 12-15 150 38%
Aged 16-18 82 30%
Aged 19-24 100 37%
Aged 25+ 60 -
Parental status
Parental status
Lifestage
Other 229 30%
Lifestage by age

Other 606 31%
Ethnicity
Irish 16 -

Indian 40 -
Pakistani 23 -
Bangladeshi 9 -
Chinese 16 -
Caribbean 15 -
African 30 -
Arab 4 -
Ethnicity
White 1380 33%
Ethnicity


Back to Contents
Back to Contents
Nescafé Azera
A brand that is
A brand that is A brand that offers A brand that is worth
consistently high
innovative good value paying more for
quality
34% 22% 25% 19%
34% 23% 25% 19%
35% 20% 26% 19%
- - - -
36% 25% 42% 32%
36% 28% 32% 29%
38% 24% 25% 22%
38% 23% 22% 18%
32% 15% 18% 9%
26% 15% 15% 7%
36% 25% 42% 32%
37% 26% 29% 26%
35% 19% 20% 13%
26% 15% 15% 7%

36% 27% 36% 31%
38% 23% 24% 20%
29% 15% 16% 8%
37% 26% 33% 27%
32% 18% 18% 11%
40% 27% 42% 32%
34% 24% 42% 32%
36% 28% 32% 29%
38% 24% 25% 22%
38% 23% 22% 18%
32% 15% 18% 9%
25% 13% 14% 7%
29% 18% 15% 6%
36% 25% 42% 32%
38% 27% 31% 27%
38% 30% 35% 35%
37% 25% 28% 21%
36% 23% 22% 18%
29% 14% 16% 7%
31% 17% 16% 6%

32% 22% 38% 30%
42% 32% 33% 30%
29% 17% 17% 11%
26% 16% 14% 4%
41% 28% 47% 34%
33% 21% 26% 22%
40% 21% 24% 15%
27% 14% 15% 9%
- - - -
36% 28% 37% 33%
39% 27% 25% 20%
24% 14% 13% 5%
36% 26% 37% 29%
37% 19% 23% 19%
33% 16% 19% 10%
- - - -
40% 24% 33% 22%
- - - -
39% 21% 24% 20%
30% 18% 21% 14%
33% 24% 23% 19%

38% 28% 28% 18%
34% 25% 26% 21%
37% 25% 30% 23%
31% 16% 19% 18%
31% 24% 30% 22%
33% 14% 14% 16%
40% 24% 33% 22%
36% 20% 25% 18%
30% 18% 21% 14%
33% 24% 23% 19%
38% 28% 28% 18%
37% 25% 30% 23%
32% 20% 22% 19%
31% 21% 24% 20%
35% 24% 29% 22%
35% 22% 25% 19%
34% 20% 25% 19%
32% 19% 21% 13%
37% 24% 27% 23%
35% 21% 28% 20%

29% 18% 21% 13%
- - - -
- - - -
25% 15% 15% 7%
36% 29% 23% 23%
38% 24% 26% 22%
30% 24% 38% 29%
- - - -
38% 17% 26% 13%
- - - -
38% 23% 22% 22%
35% 27% 34% 24%
37% 22% 27% 21%
- - - -
- - - -
33% 16% 21% 16%
35% 24% 23% 17%
34% 23% 25% 18%
35% 25% 34% 26%

35% 26% 32% 25%
33% 15% 22% 17%
35% 23% 24% 18%
35% 26% 33% 25%
34% 20% 22% 17%
35% 24% 29% 22%
39% 34% 34% 36%
32% 18% 21% 20%
33% 22% 24% 16%
33% 21% 24% 18%
38% 22% 32% 20%
35% 20% 26% 20%
34% 19% 20% 15%
- - - -
35% 24% 26% 26%
33% 22% 24% 16%
33% 21% 24% 18%
37% 21% 30% 20%
34% 23% 24% 18%

34% 22% 24% 17%
35% 23% 28% 20%
30% 17% 22% 18%
38% 24% 25% 25%
- - - -
31% 17% 20% 13%
40% 24% 27% 21%
32% 20% 25% 23%
35% 27% 28% 23%
32% 26% 34% 24%
- - - -
40% 28% 28% 26%
32% 17% 20% 12%
33% 21% 27% 19%
49% 38% 36% 32%
38% 27% 27% 25%
41% 23% 27% 25%
37% 21% 21% 20%
37% 22% 22% 17%
- - - -
39% 25% 28% 25%
46% 36% 32% 31%
- - - -
39% 25% 27% 25%
45% 34% 31% 30%
- - - -
31% 25% 39% 26%
30% 17% 19% 13%
46% 25% 26% 20%
41% 29% 28% 26%
33% 22% 27% 21%
28% 14% 17% 9%
32% 19% 25% 21%
28% 20% 30% 24%
- - - -
44% 32% 33% 30%
37% 28% 37% 31%
31% 16% 15% 9%
- - - -
37% 24% 20% 20%
30% 16% 16% 11%
31% 19% 26% 17%
41% 30% 31% 36%
40% 29% 29% 24%
- - - -
28% 18% 16% 13%
34% 15% 21% 14%
- - - -
- - - -
33% 20% 28% 21%
- - - -
35% 21% 24% 18%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
34% 21% 23% 17%
- - - -
40% 24% 35% 21%
- - - -
- - - -
- - - -
34% 21% 23% 17%
40% 25% 37% 29%
- - - -
A brand that I am
proud to be associated None of these Sample A brand that I trust
with

23% 48% aged 16+ who have 39%
heard of Kenco
22% 48% 880 41%
23% 49% 927 37%
- - 10 -
36% 38% 206 31%
29% 42% 301 35%
24% 46% 302 36%
25% 49% 335 40%
12% 54% 308 46%
10% 61% 365 42%
36% 38% 206 31%
27% 44% 603 35%
19% 51% 643 43%
10% 61% 365 42%

32% 40% 507 33%
25% 47% 637 38%
11% 58% 673 44%
29% 42% 809 34%
16% 55% 1008 43%
37% 37% 80 26%
36% 38% 126 34%
29% 42% 301 35%
24% 46% 302 36%
25% 49% 335 40%
12% 54% 308 46%
10% 63% 229 38%
10% 57% 136 50%
36% 38% 206 31%
27% 44% 476 35%
32% 36% 186 33%
24% 49% 290 36%
23% 49% 513 39%
11% 57% 516 44%
11% 56% 106 47%

33% 43% 97 33%
31% 39% 294 39%
16% 54% 316 42%
9% 60% 173 47%
41% 32% 104 30%
23% 48% 305 31%
22% 49% 327 43%
12% 61% 191 39%
- - 10 -
33% 40% 244 37%
25% 46% 311 40%
8% 58% 325 46%
31% 40% 256 30%
24% 49% 324 37%
14% 57% 347 42%
- - 10 -
26% 43% 155 39%
- - 77 43%
22% 47% 207 44%
23% 53% 158 34%
18% 52% 140 38%

28% 45% 160 46%
25% 46% 178 42%
26% 47% 244 30%
21% 53% 246 41%
17% 45% 162 39%
16% 51% 90 36%
26% 43% 155 39%
21% 50% 284 44%
23% 53% 158 34%
18% 52% 140 38%
28% 45% 160 46%
26% 47% 244 30%
23% 50% 424 41%
17% 47% 252 38%
25% 46% 570 34%
24% 51% 421 43%
21% 47% 523 41%
18% 54% 303 40%
26% 44% 853 36%
23% 47% 346 38%

17% 56% 618 43%
- - 57 -
- - 48 -
11% 61% 418 44%
23% 54% 96 44%
25% 45% 930 37%
29% 45% 77 25%
- - 69 -
21% 46% 89 42%
- - 34 -
24% 45% 264 38%
29% 41% 257 31%
25% 47% 650 39%
- - 28 -
- - 67 -
19% 48% 416 36%
20% 50% 549 42%
21% 50% 385 41%
30% 43% 134 37%

29% 46% 266 37%
20% 49% 483 35%
21% 50% 934 42%
29% 45% 400 37%
20% 49% 1032 39%
26% 47% 785 39%
32% 35% 102 30%
22% 53% 189 49%
20% 50% 345 38%
20% 50% 666 42%
25% 44% 251 33%
26% 47% 123 34%
18% 55% 92 34%
- - 49 -
26% 46% 291 43%
20% 50% 345 38%
20% 50% 666 42%
26% 45% 374 34%
23% 54% 141 32%

23% 48% 476 40%
24% 47% 766 39%
18% 51% 408 37%
20% 52% 130 39%
- - 37 -
16% 53% 660 42%
26% 43% 456 37%
20% 51% 234 43%
27% 48% 278 33%
29% 45% 171 34%
- - 18 -
29% 41% 545 37%
16% 53% 637 43%
23% 49% 712 37%
36% 33% 153 39%
27% 41% 252 36%
26% 42% 155 41%
26% 50% 88 33%
20% 44% 108 43%
- - 70 -
26% 42% 234 36%
34% 35% 188 39%
- - 1 -
28% 43% 262 36%
32% 36% 205 38%
- - 1 -
31% 43% 136 32%
17% 54% 367 39%
27% 41% 88 44%
28% 40% 462 39%
21% 50% 241 36%
13% 58% 397 44%
24% 50% 242 34%
24% 51% 82 34%
- - 42 -
32% 37% 266 36%
31% 41% 113 33%
14% 55% 285 41%
- - 46 -
22% 47% 196 42%
11% 60% 128 39%
22% 52% 659 39%
25% 40% 84 35%
29% 40% 353 40%
- - 25 -
16% 55% 214 43%
17% 52% 127 35%
- - 26 -
- - 55 -
20% 49% 162 35%
- - 24 -
21% 50% 1472 40%
- - 21 -
- - 2 -
- - 63 -
- - 6 -
- - 3 -
- - 16 -
- - 9 -
- - 45 -
- - 18 -
- - 10 -
- - 16 -
- - 9 -
- - 18 -
- - 29 -
- - 2 -
- - 4 -
- - 8 -
- - 23 -
20% 50% 1558 40%
- - 34 -
30% 40% 98 31%
- - 49 -
- - 12 -
- - 23 -
20% 50% 1558 40%
32% 36% 193 35%
- - 23 -
Kenco
A brand that is
consistently high
quality
37% 20% 36% 16%
39% 22% 36% 16%
35% 18% 36% 16%
- - - -
30% 27% 36% 22%
34% 28% 37% 25%
33% 23% 36% 14%
36% 18% 35% 15%
44% 12% 35% 9%
41% 16% 36% 13%
30% 27% 36% 22%
33% 25% 37% 20%
40% 15% 35% 12%
41% 16% 36% 13%

32% 27% 37% 24%
35% 20% 36% 15%
42% 14% 36% 11%
33% 26% 37% 20%
40% 15% 35% 13%
30% 26% 38% 25%
29% 27% 35% 20%
34% 28% 37% 25%
33% 23% 36% 14%
36% 18% 35% 15%
44% 12% 35% 9%
41% 11% 34% 13%
42% 24% 38% 14%
30% 27% 36% 22%
34% 26% 36% 21%
32% 27% 38% 24%
35% 25% 35% 19%
35% 19% 36% 15%
43% 12% 35% 11%
40% 23% 39% 12%

34% 27% 38% 29%
38% 30% 39% 22%
39% 14% 32% 10%
45% 20% 35% 10%
26% 26% 33% 15%
29% 20% 34% 17%
41% 17% 38% 15%
38% 12% 37% 16%
- - - -
38% 31% 39% 30%
36% 22% 37% 14%
44% 15% 33% 7%
27% 23% 34% 18%
34% 19% 34% 15%
41% 13% 38% 15%
- - - -
36% 17% 39% 15%
44% 25% 36% 29%
43% 20% 38% 17%
35% 21% 35% 19%
34% 19% 30% 13%

43% 24% 42% 18%
41% 21% 38% 13%
26% 14% 30% 14%
36% 22% 35% 16%
39% 19% 36% 16%
33% 21% 38% 12%
36% 17% 39% 15%
43% 21% 37% 20%
35% 21% 35% 19%
34% 19% 30% 13%
43% 24% 42% 18%
26% 14% 30% 14%
38% 22% 36% 15%
37% 20% 37% 15%
32% 19% 31% 15%
40% 24% 42% 20%
37% 19% 38% 16%
41% 18% 35% 12%
34% 20% 36% 16%
36% 22% 36% 18%

40% 19% 36% 14%
- - - -
- - - -
42% 15% 36% 12%
41% 27% 38% 21%
35% 20% 36% 16%
31% 25% 26% 23%
- - - -
37% 16% 37% 15%
- - - -
38% 21% 37% 17%
29% 19% 35% 14%
37% 21% 36% 18%
- - - -
- - - -
33% 14% 34% 12%
39% 16% 37% 14%
37% 22% 35% 15%
46% 28% 42% 29%

36% 27% 36% 20%
32% 16% 34% 13%
38% 19% 36% 15%
39% 28% 38% 23%
36% 16% 35% 13%
38% 25% 37% 19%
26% 21% 33% 21%
43% 28% 40% 22%
41% 22% 33% 16%
37% 19% 40% 16%
33% 14% 29% 13%
35% 15% 33% 15%
38% 24% 39% 10%
- - - -
37% 25% 37% 22%
41% 22% 33% 16%
37% 19% 40% 16%
34% 14% 30% 14%
35% 24% 37% 12%

37% 17% 35% 16%
37% 20% 34% 17%
37% 21% 39% 15%
35% 24% 35% 13%
- - - -
40% 14% 35% 12%
35% 19% 35% 14%
45% 32% 43% 26%
30% 20% 36% 17%
30% 26% 33% 19%
- - - -
33% 22% 38% 19%
41% 17% 36% 14%
35% 21% 35% 15%
34% 27% 41% 22%
33% 22% 37% 20%
33% 21% 39% 17%
31% 16% 33% 14%
39% 23% 38% 19%
- - - -
29% 20% 35% 18%
37% 23% 41% 22%
- - - -
29% 19% 35% 16%
37% 22% 40% 21%
- - - -
29% 29% 35% 21%
36% 16% 36% 13%
47% 25% 45% 25%
35% 20% 39% 18%
36% 20% 35% 15%
42% 13% 33% 12%
34% 24% 31% 16%
33% 29% 45% 24%
- - - -
33% 23% 39% 20%
32% 24% 34% 17%
37% 12% 33% 9%
- - - -
38% 16% 38% 16%
39% 16% 36% 14%
38% 21% 33% 15%
35% 24% 35% 24%
35% 19% 39% 18%
- - - -
38% 18% 36% 15%
33% 12% 32% 9%
- - - -
- - - -
34% 19% 34% 14%
- - - -
39% 19% 36% 15%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
38% 19% 36% 15%
- - - -
38% 18% 34% 20%
- - - -
- - - -
- - - -
38% 19% 36% 15%
35% 25% 38% 21%
- - - -
A brand that I am
with
aged 16+ who have
25% 43% 33%
heard of Taylors of
Harrogate
27% 41% 651 33%
23% 45% 663 33%
- - 5 -
25% 42% 136 13%
33% 43% 203 21%
27% 43% 217 27%
23% 43% 239 40%
21% 43% 245 43%
22% 43% 279 41%
25% 42% 136 13%
30% 43% 420 24%
22% 43% 484 42%
22% 43% 279 41%

30% 42% 339 17%
25% 43% 456 34%
21% 43% 524 42%
29% 42% 556 21%
22% 43% 763 41%
28% 41% 52 -
24% 42% 84 12%
33% 43% 203 21%
27% 43% 217 27%
23% 43% 239 40%
21% 43% 245 43%
18% 45% 179 41%
29% 40% 100 39%
25% 42% 136 13%
31% 43% 327 22%
33% 40% 125 20%
29% 44% 202 23%
24% 44% 372 38%
20% 43% 410 42%
25% 40% 74 -
29% 38% 78 15%
34% 38% 210 26%
19% 44% 233 42%
27% 40% 130 38%
21% 45% 54 -
26% 48% 209 22%
24% 42% 251 41%
18% 46% 149 43%
- - 5 -
35% 38% 179 21%
24% 42% 227 34%
22% 42% 245 40%
24% 47% 156 13%
25% 44% 228 34%
21% 44% 279 43%
- - 5 -
25% 42% 100 29%
35% 43% 62 -
26% 38% 154 38%
25% 46% 117 35%
24% 45% 103 35%

29% 35% 120 29%
25% 39% 118 39%
23% 51% 185 28%
22% 42% 183 32%
24% 46% 116 29%
23% 39% 61 -
25% 42% 100 29%
28% 39% 216 37%
25% 46% 117 35%
24% 45% 103 35%
29% 35% 120 29%
23% 51% 185 28%
23% 41% 301 35%
24% 43% 177 31%
23% 48% 425 31%
31% 39% 293 29%
23% 42% 371 35%
25% 40% 230 37%
26% 43% 631 31%
24% 41% 250 29%

23% 43% 438 38%
- - 29 -
- - 30 -
22% 43% 321 42%
30% 41% 58 -
26% 43% 675 30%
25% 42% 64 -
- - 47 -
17% 45% 68 -
- - 27 -
23% 42% 206 30%
24% 44% 218 32%
27% 42% 437 30%
- - 20 -
- - 57 -
18% 44% 336 39%
25% 42% 393 36%
28% 43% 277 29%
33% 36% 79 15%

28% 43% 177 27%
18% 45% 393 39%
26% 42% 670 33%
30% 41% 256 23%
22% 43% 786 37%
29% 42% 533 26%
25% 44% 82 13%
30% 37% 119 36%
24% 42% 230 30%
26% 40% 476 34%
20% 50% 213 34%
24% 46% 106 45%
26% 48% 67 -
- - 26 -
28% 40% 201 27%
24% 42% 230 30%
26% 40% 476 34%
21% 49% 319 38%
24% 50% 93 30%

25% 43% 373 36%
24% 42% 572 34%
25% 43% 273 29%
25% 42% 78 27%
- - 23 -
22% 43% 526 37%
24% 42% 343 36%
35% 38% 153 29%
24% 47% 180 27%
27% 45% 105 18%
- - 12 -
28% 43% 386 30%
24% 41% 484 39%
23% 44% 503 31%
35% 41% 99 30%
29% 44% 183 28%
20% 43% 104 33%
23% 50% 70 -
31% 35% 79 34%
- - 53 -
25% 46% 150 29%
32% 38% 146 33%
- - 1 -
25% 47% 172 30%
32% 39% 161 35%
- - 1 -
28% 47% 81 9%
20% 46% 258 36%
30% 38% 50 -
28% 41% 335 33%
24% 46% 179 31%
22% 44% 304 40%
24% 40% 189 27%
28% 44% 52 -
- - 23 -
31% 42% 193 27%
26% 45% 73 -
18% 47% 206 42%
- - 27 -
23% 40% 142 40%
22% 46% 106 39%
25% 42% 497 30%
27% 39% 52 -
28% 41% 264 37%
- - 19 -
22% 43% 147 36%
18% 50% 95 36%
- - 16 -
- - 37 -
19% 46% 123 33%
- - 19 -
24% 42% 1071 35%
- - 19 -
- - 2 -
- - 45 -
- - 8 -
- - 2 -
- - 13 -
- - 5 -
- - 25 -
- - 18 -
- - 6 -
- - 12 -
- - 11 -
- - 12 -
- - 19 -
- - 2 -
- - 4 -
- - 4 -
- - 18 -
25% 43% 1137 35%
- - 28 -
27% 43% 72 -
- - 33 -
- - 8 -
- - 18 -
25% 43% 1137 35%
31% 39% 141 21%
- - 18 -
A brand that is
consistently high
quality
39% 20% 18% 20%
38% 18% 18% 19%
40% 22% 18% 22%
- - - -
21% 14% 12% 18%
24% 18% 17% 16%
34% 16% 17% 18%
47% 21% 18% 23%
50% 23% 22% 22%
46% 24% 20% 22%
21% 14% 12% 18%
29% 17% 17% 17%
48% 22% 20% 23%
46% 24% 20% 22%

23% 16% 15% 17%
41% 18% 17% 21%
48% 23% 21% 22%
27% 16% 16% 17%
47% 23% 20% 22%
- - - -
23% 17% 15% 19%
24% 18% 17% 16%
34% 16% 17% 18%
47% 21% 18% 23%
50% 23% 22% 22%
48% 22% 21% 23%
42% 26% 20% 19%
21% 14% 12% 18%
26% 16% 16% 16%
23% 14% 16% 14%
28% 17% 16% 17%
45% 20% 19% 22%
48% 24% 21% 23%
- - - -
24% 13% 12% 19%
30% 18% 20% 18%
47% 18% 18% 20%
42% 21% 19% 18%
- - - -
29% 16% 14% 16%
50% 25% 21% 25%
49% 26% 21% 25%
- - - -
26% 17% 18% 21%
40% 18% 19% 18%
44% 19% 18% 18%
19% 15% 12% 12%
42% 19% 16% 24%
51% 28% 23% 25%
- - - -
38% 17% 22% 19%
- - - -
43% 22% 21% 19%
40% 26% 27% 22%
42% 21% 15% 19%

34% 24% 13% 20%
45% 17% 15% 19%
29% 12% 13% 19%
38% 22% 18% 19%
43% 18% 15% 24%
- - - -
38% 17% 22% 19%
40% 22% 22% 19%
40% 26% 27% 22%
42% 21% 15% 19%
34% 24% 13% 20%
29% 12% 13% 19%
41% 20% 17% 19%
46% 18% 19% 24%
37% 17% 20% 18%
35% 18% 18% 20%
40% 22% 16% 22%
46% 24% 19% 21%
36% 19% 17% 20%
38% 18% 19% 19%

43% 23% 19% 21%
- - - -
- - - -
47% 24% 21% 24%
- - - -
37% 19% 19% 19%
- - - -
- - - -
- - - -
- - - -
34% 17% 24% 23%
39% 22% 20% 21%
37% 17% 14% 18%
- - - -
- - - -
45% 18% 22% 24%
39% 19% 18% 19%
38% 22% 17% 19%
27% 11% 11% 13%

33% 25% 16% 20%
44% 19% 21% 24%
39% 20% 18% 19%
31% 21% 15% 18%
42% 19% 20% 22%
35% 21% 16% 18%
20% 13% 15% 12%
38% 22% 16% 18%
36% 21% 19% 19%
41% 21% 18% 22%
40% 17% 18% 22%
51% 22% 25% 26%
- - - -
- - - -
30% 18% 15% 15%
36% 21% 19% 19%
41% 21% 18% 22%
44% 19% 21% 23%
40% 19% 15% 14%

42% 19% 22% 23%
38% 21% 18% 20%
38% 19% 14% 20%
33% 22% 15% 19%
- - - -
43% 21% 19% 19%
43% 21% 20% 23%
32% 22% 16% 21%
36% 17% 17% 24%
23% 12% 10% 12%
- - - -
36% 20% 20% 22%
45% 25% 19% 24%
36% 16% 17% 17%
34% 22% 19% 23%
31% 18% 20% 20%
41% 22% 20% 20%
- - - -
39% 22% 13% 22%
- - - -
35% 23% 15% 22%
38% 16% 25% 21%
- - - -
37% 23% 16% 22%
39% 18% 25% 22%
- - - -
17% 11% 10% 10%
44% 21% 17% 21%
- - - -
39% 19% 17% 21%
39% 13% 17% 16%
47% 27% 20% 24%
30% 17% 19% 22%
- - - -
- - - -
32% 20% 19% 21%
- - - -
48% 23% 19% 22%
- - - -
49% 18% 15% 20%
45% 14% 21% 20%
36% 21% 19% 21%
- - - -
43% 19% 18% 22%
- - - -
46% 22% 18% 20%
39% 19% 18% 21%
- - - -
- - - -
41% 15% 16% 18%
- - - -
42% 21% 18% 20%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
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- - - -
- - - -
- - - -
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- - - -
41% 21% 18% 20%
- - - -
- - - -
- - - -
- - - -
- - - -
41% 21% 18% 20%
27% 17% 16% 21%
- - - -
A brand that I am
with

22% 49% aged 16+ who have 29%
heard of Lavazza
21% 48% 772 31%
24% 49% 780 27%
- - 9 -
20% 59% 182 27%
19% 58% 280 29%
18% 51% 265 25%
30% 43% 284 31%
24% 43% 269 33%
21% 44% 281 30%
20% 59% 182 27%
18% 54% 545 27%
27% 43% 553 32%
21% 44% 281 30%

19% 58% 462 28%
24% 47% 549 28%
22% 44% 550 31%
19% 55% 727 27%
25% 44% 834 31%
- - 70 -
23% 56% 112 29%
19% 58% 280 29%
18% 51% 265 25%
30% 43% 284 31%
24% 43% 269 33%
21% 46% 187 31%
21% 42% 94 27%
20% 59% 182 27%
18% 57% 431 27%
18% 58% 175 29%
17% 56% 256 25%
26% 44% 445 30%
23% 44% 431 31%
- - 72 -
19% 55% 97 27%
20% 51% 268 31%
24% 43% 282 32%
18% 46% 125 36%
- - 80 29%
17% 57% 273 23%
29% 43% 271 32%
24% 43% 156 24%
- - 9 -
21% 51% 236 32%
24% 48% 272 29%
18% 46% 264 34%
18% 66% 219 25%
24% 46% 275 27%
27% 42% 286 29%
- - 9 -
20% 52% 134 29%
- - 62 -
23% 45% 174 32%
25% 38% 131 30%
19% 50% 119 24%

20% 53% 138 33%
23% 47% 149 34%
18% 57% 223 34%
23% 46% 215 25%
22% 51% 139 22%
- - 77 25%
20% 52% 134 29%
25% 47% 236 32%
25% 38% 131 30%
19% 50% 119 24%
20% 53% 138 33%
18% 57% 223 34%
23% 47% 364 29%
24% 46% 216 23%
23% 48% 514 33%
21% 55% 359 30%
23% 48% 439 28%
21% 43% 249 24%
24% 50% 767 29%
18% 50% 305 28%

22% 46% 489 30%
- - 48 -
- - 37 -
22% 43% 331 30%
- - 74 -
23% 50% 835 29%
- - 73 -
- - 60 -
- - 75 27%
- - 29 -
24% 50% 246 28%
29% 45% 236 29%
19% 51% 565 30%
- - 25 -
- - 66 -
27% 43% 381 34%
19% 50% 466 27%
20% 51% 316 31%
19% 62% 108 27%

20% 51% 224 26%
28% 42% 447 33%
19% 50% 782 28%
20% 55% 332 27%
24% 46% 913 30%
20% 53% 648 29%
18% 65% 87 24%
18% 49% 153 33%
21% 49% 288 27%
22% 46% 569 30%
23% 50% 232 28%
34% 40% 122 39%
- - 73 -
- - 37 -
18% 55% 240 30%
21% 49% 288 27%
22% 46% 569 30%
26% 47% 354 32%
22% 53% 110 20%

23% 45% 420 30%
22% 50% 650 32%
21% 50% 346 24%
23% 53% 112 29%
- - 33 -
20% 47% 554 31%
26% 45% 399 30%
29% 50% 198 28%
21% 52% 248 28%
12% 62% 146 24%
- - 16 -
23% 48% 482 29%
24% 45% 523 33%
21% 52% 622 27%
24% 51% 139 29%
21% 49% 230 29%
20% 46% 133 32%
- - 75 28%
28% 47% 94 33%
- - 58 -
22% 49% 200 28%
24% 47% 176 31%
- - 1 -
22% 48% 225 26%
25% 45% 191 33%
- - 1 -
10% 68% 112 24%
22% 45% 301 25%
- - 70 -
22% 46% 411 30%
22% 55% 214 29%
23% 44% 315 33%
23% 51% 224 28%
- - 70 -
- - 33 -
19% 49% 246 27%
- - 103 31%
23% 43% 231 28%
- - 37 -
27% 42% 165 35%
25% 50% 111 28%
21% 51% 565 30%
- - 77 26%
24% 43% 315 31%
- - 19 -
18% 44% 175 29%
25% 49% 106 21%
- - 20 -
- - 46 -
20% 54% 149 33%
- - 19 -
22% 48% 1247 28%
- - 18 -
- - 2 -
- - 67 -
- - 7 -
- - 3 -
- - 16 -
- - 7 -
- - 43 -
- - 18 -
- - 9 -
- - 15 -
- - 9 -
- - 13 -
- - 28 -
- - 1 -
- - 3 -
- - 3 -
- - 19 -
22% 48% 1334 29%
- - 33 -
- - 94 30%
- - 42 -
- - 6 -
- - 19 -
22% 48% 1334 29%
24% 49% 175 33%
- - 19 -
Lavazza
A brand that is
consistently high
quality
32% 19% 18% 17%
35% 21% 20% 19%
30% 18% 17% 15%
- - - -
25% 24% 24% 26%
25% 21% 22% 22%
29% 19% 18% 15%
37% 19% 16% 17%
41% 14% 14% 13%
34% 20% 17% 13%
25% 24% 24% 26%
27% 20% 20% 18%
39% 17% 15% 15%
34% 20% 17% 13%

25% 22% 23% 24%
33% 19% 17% 16%
37% 17% 16% 13%
27% 21% 21% 20%
37% 18% 16% 14%
- - - -
28% 27% 26% 28%
25% 21% 22% 22%
29% 19% 18% 15%
37% 19% 16% 17%
41% 14% 14% 13%
34% 18% 18% 14%
34% 22% 15% 10%
25% 24% 24% 26%
26% 20% 21% 19%
25% 20% 23% 22%
27% 21% 20% 17%
35% 20% 17% 17%
37% 16% 15% 13%
- - - -
27% 25% 24% 28%
32% 25% 23% 21%
39% 15% 17% 16%
37% 23% 19% 14%
24% 24% 24% 24%
22% 15% 18% 16%
38% 19% 14% 14%
32% 17% 15% 12%
- - - -
30% 27% 26% 27%
35% 21% 19% 17%
38% 16% 16% 14%
21% 18% 19% 20%
31% 17% 15% 15%
36% 18% 16% 12%
- - - -
30% 22% 18% 19%
- - - -
35% 23% 20% 15%
34% 24% 18% 16%
26% 13% 12% 8%

32% 22% 17% 18%
36% 17% 13% 18%
35% 22% 26% 22%
28% 14% 18% 17%
30% 18% 15% 17%
39% 13% 27% 18%
30% 22% 18% 19%
33% 22% 19% 17%
34% 24% 18% 16%
26% 13% 12% 8%
32% 22% 17% 18%
35% 22% 26% 22%
31% 16% 16% 17%
33% 16% 19% 17%
32% 22% 21% 20%
33% 21% 20% 17%
30% 15% 17% 15%
36% 18% 13% 15%
31% 20% 19% 18%
33% 20% 19% 20%

34% 18% 16% 14%
- - - -
- - - -
36% 18% 15% 14%
- - - -
31% 20% 19% 18%
- - - -
- - - -
35% 12% 16% 17%
- - - -
29% 15% 20% 17%
30% 20% 22% 19%
34% 21% 17% 18%
- - - -
- - - -
36% 17% 18% 18%
32% 19% 16% 14%
33% 21% 23% 17%
27% 17% 15% 21%

30% 25% 21% 20%
34% 16% 17% 18%
32% 20% 19% 15%
29% 23% 19% 20%
33% 18% 16% 16%
31% 22% 21% 19%
32% 23% 21% 25%
33% 21% 19% 18%
32% 20% 16% 15%
32% 18% 19% 17%
32% 18% 18% 19%
39% 23% 20% 21%
- - - -
- - - -
33% 22% 20% 21%
32% 20% 16% 15%
32% 18% 19% 17%
35% 19% 19% 20%
25% 17% 15% 6%

34% 21% 19% 19%
33% 20% 20% 18%
29% 15% 15% 14%
29% 24% 13% 19%
- - - -
37% 20% 17% 15%
31% 18% 18% 16%
30% 20% 22% 22%
30% 21% 19% 21%
23% 14% 18% 16%
- - - -
29% 21% 21% 19%
37% 20% 18% 15%
31% 18% 17% 17%
28% 24% 19% 23%
29% 23% 20% 18%
28% 20% 21% 15%
32% 21% 20% 19%
34% 21% 21% 16%
- - - -
24% 16% 17% 17%
33% 26% 23% 19%
- - - -
24% 17% 16% 16%
35% 26% 25% 21%
- - - -
21% 15% 21% 20%
35% 18% 17% 15%
- - - -
32% 21% 18% 18%
33% 17% 17% 18%
38% 19% 17% 15%
28% 22% 23% 23%
- - - -
- - - -
28% 24% 20% 18%
30% 19% 22% 25%
39% 18% 18% 16%
- - - -
38% 17% 16% 16%
35% 15% 13% 12%
30% 19% 19% 18%
31% 23% 19% 19%
31% 20% 18% 17%
- - - -
38% 21% 18% 17%
29% 11% 16% 15%
- - - -
- - - -
37% 19% 19% 19%
- - - -
32% 18% 17% 15%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
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- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
33% 18% 18% 17%
- - - -
29% 21% 19% 14%
- - - -
- - - -
- - - -
33% 18% 18% 17%
31% 25% 21% 22%
- - - -
A brand that I am
with

21% 51% aged 16+ who have 31%
heard of Nespresso
22% 49% 875 33%
19% 53% 920 30%
- - 10 -
21% 47% 241 41%
25% 52% 314 36%
19% 51% 303 32%
22% 50% 313 30%
18% 52% 296 30%
18% 54% 338 22%
21% 47% 241 41%
22% 52% 617 34%
20% 51% 609 30%
18% 54% 338 22%

24% 50% 555 38%
21% 50% 616 31%
18% 53% 634 26%
22% 50% 858 36%
19% 52% 947 27%
- - 99 44%
27% 44% 142 38%
25% 52% 314 36%
19% 51% 303 32%
22% 50% 313 30%
18% 52% 296 30%
19% 53% 215 23%
16% 55% 123 20%
21% 47% 241 41%
23% 51% 490 34%
26% 49% 193 35%
21% 52% 297 34%
21% 51% 491 31%
18% 53% 487 26%
- - 96 21%
23% 44% 122 39%
26% 47% 299 41%
20% 51% 297 27%
20% 51% 157 24%
21% 50% 114 44%
19% 56% 314 27%
20% 50% 312 34%
17% 56% 180 20%
- - 10 -
28% 44% 278 40%
22% 49% 295 35%
18% 53% 302 24%
21% 56% 270 36%
19% 52% 319 28%
18% 53% 331 27%
- - 10 -
20% 52% 154 34%
- - 75 28%
21% 48% 208 35%
21% 48% 159 30%
12% 58% 137 28%

25% 46% 160 31%
21% 51% 173 30%
29% 46% 249 39%
17% 57% 244 30%
13% 58% 161 27%
26% 44% 85 20%
20% 52% 154 34%
21% 50% 283 33%
21% 48% 159 30%
12% 58% 137 28%
25% 46% 160 31%
29% 46% 249 39%
19% 54% 417 30%
18% 53% 246 24%
26% 47% 595 36%
20% 52% 409 31%
18% 54% 515 31%
16% 54% 286 22%
24% 51% 852 35%
18% 48% 343 30%

18% 54% 610 27%
- - 67 -
- - 48 -
18% 54% 393 22%
- - 103 37%
23% 51% 924 34%
- - 83 41%
- - 71 -
15% 51% 85 20%
- - 32 -
17% 52% 261 28%
25% 48% 262 39%
23% 50% 643 33%
- - 29 -
- - 70 -
21% 49% 411 36%
20% 51% 530 28%
21% 52% 377 28%
20% 54% 134 26%

21% 51% 283 35%
21% 50% 481 36%
20% 51% 907 28%
20% 52% 417 32%
21% 51% 1011 32%
21% 52% 794 30%
17% 48% 100 26%
21% 48% 184 33%
19% 53% 336 27%
21% 52% 658 32%
22% 49% 250 34%
29% 44% 125 43%
- - 94 21%
- - 58 -
20% 48% 284 30%
19% 53% 336 27%
21% 52% 658 32%
25% 47% 375 37%
14% 62% 152 24%

20% 50% 483 32%
23% 49% 755 32%
17% 56% 405 27%
21% 54% 129 36%
- - 33 -
19% 51% 628 28%
25% 48% 445 33%
20% 48% 238 31%
22% 56% 284 36%
15% 58% 191 34%
- - 19 -
26% 48% 545 33%
20% 50% 602 30%
18% 55% 733 32%
27% 47% 154 38%
27% 47% 255 30%
20% 48% 152 38%
17% 51% 86 24%
23% 47% 105 32%
- - 69 -
24% 52% 232 31%
30% 42% 190 41%
- - 1 -
22% 52% 259 30%
30% 41% 207 39%
- - 1 -
14% 57% 154 34%
16% 54% 347 25%
- - 83 34%
24% 46% 459 34%
21% 56% 245 31%
18% 51% 372 28%
25% 48% 250 34%
- - 83 33%
- - 42 -
26% 44% 273 36%
26% 54% 123 37%
18% 52% 264 23%
- - 41 -
22% 48% 186 32%
16% 58% 122 25%
20% 51% 671 32%
25% 45% 88 30%
24% 46% 346 36%
- - 25 -
17% 49% 200 27%
15% 64% 123 24%
- - 24 -
- - 52 -
23% 51% 168 36%
- - 25 -
19% 53% 1427 29%
- - 19 -
- - 2 -
- - 69 -
- - 8 -
- - 3 -
- - 15 -
- - 7 -
- - 45 -
- - 24 -
- - 10 -
- - 16 -
- - 10 -
- - 20 -
- - 34 -
- - 3 -
- - 4 -
- - 7 -
- - 26 -
21% 52% 1517 29%
- - 33 -
19% 48% 105 46%
- - 57 -
- - 11 -
- - 26 -
21% 52% 1517 29%
25% 43% 206 45%
- - 26 -
Nespresso
A brand that is
consistently high
quality
33% 30% 19% 19%
35% 31% 21% 20%
32% 29% 17% 18%
- - - -
40% 35% 31% 33%
37% 34% 27% 26%
35% 33% 22% 22%
35% 32% 15% 15%
33% 23% 10% 11%
22% 23% 10% 7%
40% 35% 31% 33%
36% 34% 25% 24%
34% 28% 13% 13%
22% 23% 10% 7%

38% 34% 29% 29%
35% 33% 19% 19%
28% 23% 10% 9%
37% 34% 27% 27%
30% 26% 12% 11%
41% 31% 33% 34%
39% 37% 30% 32%
37% 34% 27% 26%
35% 33% 22% 22%
35% 32% 15% 15%
33% 23% 10% 11%
25% 25% 12% 9%
19% 20% 7% 4%
40% 35% 31% 33%
38% 34% 26% 25%
36% 35% 25% 25%
39% 33% 26% 25%
34% 32% 15% 16%
28% 23% 11% 10%
21% 21% 8% 5%
36% 35% 30% 34%
42% 41% 32% 30%
32% 23% 12% 10%
27% 24% 10% 6%
44% 35% 32% 31%
31% 27% 18% 19%
37% 33% 13% 17%
19% 22% 11% 8%
- - - -
38% 37% 31% 33%
38% 34% 23% 20%
29% 23% 10% 7%
39% 32% 27% 25%
32% 32% 14% 17%
26% 24% 10% 11%
- - - -
39% 34% 21% 21%
27% 16% 17% 19%
40% 26% 24% 23%
27% 24% 13% 14%
33% 28% 13% 18%

30% 31% 19% 13%
36% 29% 16% 16%
39% 38% 27% 24%
33% 31% 17% 24%
28% 34% 21% 14%
21% 25% 9% 7%
39% 34% 21% 21%
36% 24% 22% 22%
27% 24% 13% 14%
33% 28% 13% 18%
30% 31% 19% 13%
39% 38% 27% 24%
34% 30% 17% 21%
26% 30% 17% 11%
35% 35% 23% 23%
36% 27% 19% 19%
33% 30% 17% 17%
28% 25% 12% 10%
37% 33% 22% 22%
33% 28% 18% 20%

29% 26% 15% 13%
- - - -
- - - -
23% 22% 10% 8%
37% 37% 22% 17%
36% 32% 21% 21%
37% 34% 30% 29%
- - - -
28% 20% 9% 12%
- - - -
31% 28% 20% 19%
38% 37% 23% 29%
37% 30% 20% 19%
- - - -
- - - -
36% 29% 17% 21%
31% 31% 17% 15%
31% 26% 16% 16%
33% 34% 22% 21%

39% 32% 28% 25%
35% 30% 17% 20%
31% 29% 17% 15%
37% 33% 26% 24%
33% 30% 17% 17%
34% 29% 21% 20%
35% 29% 19% 20%
30% 25% 18% 16%
28% 29% 12% 13%
36% 31% 21% 20%
36% 31% 24% 26%
40% 37% 21% 21%
24% 28% 14% 11%
- - - -
32% 26% 18% 17%
28% 29% 12% 13%
36% 31% 21% 20%
38% 33% 23% 24%
26% 26% 18% 14%

33% 28% 20% 18%
35% 31% 20% 20%
31% 30% 16% 17%
35% 33% 18% 20%
- - - -
30% 27% 15% 13%
33% 32% 18% 20%
33% 25% 17% 20%
40% 33% 25% 23%
36% 35% 26% 25%
- - - -
37% 32% 23% 23%
31% 27% 14% 13%
33% 31% 19% 20%
39% 31% 29% 29%
37% 33% 24% 23%
40% 36% 22% 23%
36% 28% 19% 23%
38% 33% 17% 16%
- - - -
35% 29% 19% 22%
42% 38% 31% 28%
- - - -
35% 29% 19% 22%
41% 37% 30% 27%
- - - -
38% 37% 28% 29%
27% 27% 12% 12%
36% 25% 19% 20%
39% 34% 23% 22%
34% 31% 16% 19%
28% 26% 11% 10%
32% 26% 26% 22%
34% 37% 24% 23%
- - - -
39% 35% 28% 26%
41% 38% 21% 28%
25% 23% 8% 8%
- - - -
38% 33% 16% 17%
28% 23% 11% 10%
32% 29% 20% 19%
32% 25% 17% 22%
40% 36% 25% 23%
- - - -
30% 28% 11% 11%
24% 25% 14% 15%
- - - -
- - - -
39% 34% 18% 23%
- - - -
32% 29% 16% 16%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
32% 29% 16% 16%
- - - -
45% 36% 34% 32%
- - - -
- - - -
- - - -
32% 29% 16% 16%
43% 36% 36% 35%
- - - -
A brand that I am
with

21% 48% aged 16+ who have 28%
heard of L'Or
24% 45% 730 29%
20% 51% 797 27%
- - 6 -
31% 34% 200 25%
32% 41% 276 29%
24% 44% 261 32%
20% 48% 274 28%
15% 55% 261 28%
9% 62% 261 24%
31% 34% 200 25%
28% 42% 537 31%
18% 52% 535 28%
9% 62% 261 24%

32% 38% 476 28%
22% 46% 535 30%
12% 59% 522 26%
29% 40% 737 29%
15% 55% 796 26%
33% 31% 79 30%
30% 35% 121 21%
32% 41% 276 29%
24% 44% 261 32%
20% 48% 274 28%
15% 55% 261 28%
9% 58% 176 21%
8% 69% 85 29%
31% 34% 200 25%
30% 42% 425 30%
30% 39% 175 30%
30% 43% 250 30%
20% 48% 431 29%
12% 58% 416 25%
9% 67% 61 -
32% 34% 102 27%
36% 33% 260 32%
15% 54% 254 27%
9% 61% 114 27%
31% 33% 95 22%
21% 51% 274 30%
21% 49% 281 28%
9% 63% 147 21%
- - 6 -
36% 34% 240 30%
26% 41% 254 29%
10% 59% 236 27%
27% 41% 231 24%
19% 50% 280 30%
14% 59% 286 25%
- - 6 -
22% 41% 127 31%
23% 57% 72 -
20% 42% 172 31%
18% 55% 132 27%
19% 50% 117 24%

23% 48% 137 29%
21% 47% 157 26%
31% 39% 217 29%
23% 50% 202 23%
16% 55% 129 28%
12% 60% 71 -
22% 41% 127 31%
20% 46% 244 30%
18% 55% 132 27%
19% 50% 117 24%
23% 48% 137 29%
31% 39% 217 29%
22% 49% 359 24%
15% 57% 200 28%
26% 43% 504 28%
23% 49% 364 30%
20% 49% 429 27%
12% 54% 236 25%
27% 44% 750 28%
22% 48% 299 29%

14% 54% 484 26%
- - 50 -
- - 42 -
9% 62% 310 24%
22% 45% 83 35%
25% 45% 815 28%
34% 30% 67 -
- - 62 -
15% 56% 75 27%
- - 30 -
20% 48% 231 27%
32% 36% 228 26%
25% 47% 563 30%
- - 27 -
- - 58 -
22% 45% 354 29%
19% 51% 440 27%
20% 54% 329 28%
22% 44% 117 23%

27% 41% 235 29%
22% 45% 412 29%
19% 52% 769 27%
26% 42% 352 27%
20% 48% 852 28%
23% 48% 681 28%
22% 49% 89 30%
21% 49% 153 32%
18% 53% 283 24%
23% 47% 548 28%
26% 44% 230 26%
24% 38% 115 34%
12% 59% 72 -
- - 43 -
21% 49% 242 31%
18% 53% 283 24%
23% 47% 548 28%
25% 42% 345 28%
13% 55% 115 23%

20% 49% 396 31%
23% 46% 638 28%
20% 51% 357 22%
26% 46% 113 31%
- - 29 -
16% 53% 534 26%
24% 44% 394 30%
24% 50% 201 31%
27% 45% 231 26%
24% 41% 157 22%
- - 16 -
28% 41% 484 32%
16% 53% 503 30%
21% 48% 609 23%
32% 36% 137 29%
28% 42% 236 35%
32% 39% 132 33%
21% 48% 77 27%
19% 43% 93 31%
- - 58 -
24% 44% 208 28%
38% 34% 172 38%
- - 1 -
23% 45% 232 28%
37% 34% 186 38%
- - 1 -
27% 38% 127 21%
14% 56% 283 28%
23% 48% 79 39%
27% 40% 400 32%
20% 49% 208 22%
14% 58% 299 27%
26% 48% 220 29%
28% 42% 67 -
- - 40 -
32% 37% 242 36%
28% 37% 102 22%
10% 61% 216 27%
- - 39 -
20% 43% 158 25%
12% 61% 106 22%
22% 49% 563 25%
23% 51% 69 -
28% 36% 312 34%
- - 19 -
15% 54% 168 30%
14% 59% 98 23%
- - 17 -
- - 46 -
23% 45% 141 24%
- - 21 -
19% 51% 1226 27%
- - 18 -
- - 1 -
- - 56 -
- - 8 -
- - 3 -
- - 14 -
- - 8 -
- - 35 -
- - 17 -
- - 9 -
- - 14 -
- - 10 -
- - 14 -
- - 29 -
- - 3 -
- - 4 -
- - 4 -
- - 22 -
19% 51% 1301 28%
- - 33 -
38% 30% 85 28%
- - 46 -
- - 8 -
- - 22 -
19% 51% 1301 28%
37% 30% 172 30%
- - 22 -
L'OR
A brand that is
consistently high
quality
31% 19% 19% 17%
32% 19% 21% 17%
30% 19% 17% 17%
- - - -
32% 22% 21% 28%
30% 26% 24% 25%
35% 23% 23% 22%
30% 16% 14% 14%
30% 11% 12% 6%
29% 17% 19% 11%
32% 22% 21% 28%
33% 25% 23% 23%
30% 13% 13% 10%
29% 17% 19% 11%

31% 24% 22% 26%
32% 20% 19% 18%
29% 14% 15% 9%
33% 24% 23% 25%
29% 15% 15% 10%
35% 28% 25% 27%
30% 18% 17% 28%
30% 26% 24% 25%
35% 23% 23% 22%
30% 16% 14% 14%
30% 11% 12% 6%
24% 14% 18% 10%
38% 25% 21% 14%
32% 22% 21% 28%
32% 26% 23% 24%
30% 25% 23% 24%
34% 26% 22% 24%
31% 17% 17% 15%
28% 12% 15% 8%
- - - -
34% 20% 24% 32%
35% 27% 25% 24%
29% 12% 15% 7%
32% 18% 22% 12%
31% 25% 18% 23%
31% 23% 22% 23%
30% 15% 12% 12%
26% 16% 16% 11%
- - - -
33% 23% 25% 29%
32% 21% 21% 16%
31% 13% 16% 8%
29% 26% 20% 23%
33% 18% 16% 20%
28% 15% 15% 10%
- - - -
28% 12% 16% 16%
- - - -
36% 21% 24% 20%
27% 20% 20% 13%
26% 17% 9% 12%

32% 27% 21% 26%
29% 15% 15% 15%
31% 24% 23% 17%
27% 17% 16% 16%
35% 19% 23% 16%
- - - -
28% 12% 16% 16%
35% 21% 22% 21%
27% 20% 20% 13%
26% 17% 9% 12%
32% 27% 21% 26%
31% 24% 23% 17%
28% 16% 16% 16%
37% 17% 20% 17%
30% 20% 19% 19%
31% 20% 19% 20%
31% 20% 19% 16%
33% 15% 17% 13%
31% 20% 19% 18%
31% 21% 18% 19%

31% 17% 19% 14%
- - - -
- - - -
29% 14% 17% 11%
31% 29% 18% 20%
30% 20% 18% 18%
- - - -
- - - -
31% 12% 20% 11%
- - - -
30% 19% 17% 20%
25% 22% 19% 21%
33% 19% 18% 17%
- - - -
- - - -
30% 16% 16% 15%
30% 18% 17% 16%
34% 22% 21% 16%
26% 26% 16% 21%

32% 20% 21% 23%
30% 17% 17% 16%
32% 20% 19% 16%
30% 22% 20% 22%
30% 17% 17% 16%
32% 22% 20% 19%
29% 26% 21% 25%
37% 22% 20% 18%
29% 18% 16% 16%
32% 20% 17% 16%
27% 15% 21% 18%
34% 23% 24% 21%
- - - -
- - - -
34% 23% 21% 20%
29% 18% 16% 16%
32% 20% 17% 16%
29% 18% 22% 19%
30% 17% 17% 16%

31% 23% 20% 18%
32% 20% 19% 17%
29% 16% 17% 17%
29% 14% 16% 15%
- - - -
30% 16% 16% 12%
31% 18% 19% 19%
34% 27% 20% 21%
30% 21% 22% 21%
30% 21% 18% 20%
- - - -
33% 25% 23% 24%
32% 18% 18% 15%
28% 15% 16% 14%
39% 26% 23% 29%
33% 26% 27% 26%
30% 27% 19% 24%
36% 25% 18% 14%
31% 17% 14% 17%
- - - -
31% 22% 19% 26%
35% 30% 26% 26%
- - - -
31% 21% 19% 24%
35% 30% 27% 25%
- - - -
29% 23% 19% 21%
35% 18% 17% 14%
37% 24% 18% 14%
34% 22% 22% 24%
24% 12% 16% 13%
30% 17% 17% 11%
31% 22% 22% 23%
- - - -
- - - -
37% 26% 28% 31%
27% 16% 17% 18%
36% 15% 17% 10%
- - - -
28% 16% 14% 12%
21% 8% 15% 8%
29% 19% 18% 17%
- - - -
35% 22% 24% 22%
- - - -
35% 20% 18% 16%
35% 18% 16% 11%
- - - -
- - - -
24% 12% 17% 13%
- - - -
31% 17% 17% 16%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
31% 18% 18% 16%
- - - -
28% 20% 18% 21%
- - - -
- - - -
- - - -
31% 18% 18% 16%
33% 26% 23% 25%
- - - -
A brand that I am
proud to be associated None of these
with
21% 52%
23% 51%
20% 54%
- -
19% 46%
31% 48%
30% 45%
20% 56%
13% 59%
14% 60%
19% 46%
30% 46%
17% 57%
14% 60%
26% 47%
25% 50%
13% 59%
27% 46%
16% 58%
20% 42%
18% 49%
31% 48%
30% 45%
20% 56%
13% 59%
12% 62%
18% 55%
19% 46%
30% 47%
33% 46%
28% 48%
22% 53%
13% 60%
- -
25% 41%
32% 44%
15% 58%
17% 57%
14% 51%
28% 49%
19% 57%
12% 62%
- -
29% 44%
26% 49%
13% 58%
23% 50%
24% 51%
14% 60%
- -
19% 54%
- -
22% 45%
25% 54%
16% 56%
26% 47%
18% 57%
27% 51%
20% 57%
18% 55%
- -
19% 54%
23% 45%
25% 54%
16% 56%
26% 47%
27% 51%
19% 57%
17% 54%
25% 52%
21% 50%
19% 53%
18% 56%
24% 52%
22% 50%
17% 55%
- -
- -
14% 61%
24% 48%
24% 53%
- -
- -
15% 52%
- -
21% 54%
27% 49%
22% 52%
- -
- -
21% 52%
19% 55%
20% 50%
22% 57%
25% 48%
23% 52%
19% 53%
24% 51%
21% 54%
22% 51%
26% 47%
23% 47%
19% 53%
22% 53%
20% 55%
29% 48%
- -
- -
24% 47%
19% 53%
22% 53%
23% 53%
13% 59%
21% 52%
23% 51%
18% 55%
19% 56%
- -
17% 56%
23% 49%
30% 49%
24% 54%
12% 52%
- -
30% 45%
18% 54%
16% 57%
35% 41%
36% 42%
26% 47%
19% 55%
25% 49%
- -
29% 46%
36% 39%
- -
27% 47%
35% 40%
- -
12% 51%
21% 52%
23% 49%
31% 44%
13% 63%
14% 59%
26% 49%
- -
- -
40% 36%
16% 56%
19% 52%
- -
16% 57%
10% 71%
17% 55%
- -
31% 45%
- -
24% 49%
18% 56%
- -
- -
13% 61%
- -
20% 54%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
20% 54%
- -
29% 41%
- -
- -
- -
20% 54%
31% 41%
- -
Brand personality - macro image of Nescafé Azera Back to Contents
"From the pairs below, please choose the word that matches your image of each brand."
Base: 1,644 internet users aged 16+ who have heard of Nescafé Azera
All
Sample 1644
Neither unethical or ethical 59%
Neither boring or fun 58%
Accessible 49%
Neither exclusive or accessible 44%
Fun 36%
Ethical 35%
Exclusive 8%
Boring 7%
Unethical 6%

Back to Contents
Back to Contents
Brand personality - macro image of Nescafé Azera
Base: 1,644 internet users aged 16+ who have heard of Nescafé Azera
Neither unethical or
Sample
ethical
All 1644 59%
Gender
Male 784 56%
Women 852 62%
Age
16-24 228 42%
25-34 299 43%
35-44 281 61%
45-54 292 64%
55-64 257 69%
65+ 287 75%
Age
16-24 228 42%
25-44 580 52%
45-64 549 66%
65+ 287 75%
Age
16-34 527 43%

35-54 573 62%
55+ 544 72%
Age
16-44 808 49%
45+ 836 69%
Age
16-19 91* 40%
20-24 137 44%
25-34 299 43%
35-44 281 61%
45-54 292 64%
55-64 257 69%
65-74 182 74%
75+ 105 77%
Generation
Generation X (41-56) 458 64%
Baby Boomers (57-75) 418 72%
Gender and age

Male 16-24 113 35%
Male 25-44 279 46%
Male 45-64 263 67%
Male 65+ 129 76%
Female 16-24 111 50%
Female 25-44 297 56%
Female 45-64 286 66%
Female 65+ 158 74%
Gender and age
Male 16-34 261 38%
Male 35-54 273 59%
Male 55+ 250 73%
Female 16-34 260 48%
Women 35-54 298 65%
Women 55+ 294 71%
Region
Scotland 144 51%
North East 72* -
North West 178 61%

South East 228 61%
South West 140 61%
Wales 83* 73%
Region
Scotland 144 51%
Area
City 541 55%
Large town 378 57%
Small town 463 60%
Employment
Full-time 803 56%
Part-time 317 58%

Not working 524 65%
Employment
Currently working
None of these 27* -
A 63* -
B 378 64%
C1 464 64%
C2 349 60%
D 125 50%
E 265 48%
AB 441 63%
C1C2 813 62%
DE 390 49%
ABC1 905 63%
C2DE 739 54%
Household income
Under £9,500 98* 42%
£9,500 - £15,499 168 63%
£15,500 - £24,999 299 60%
£25,000 - £49,999 594 61%
£50,000 - £74,999 232 56%
£75,000 or over 117 56%
Don't know 48* -
Household income
Under £15,500 266 55%
£15,500 - £24,999 299 60%
£25,000 - £49,999 594 61%
£50,000 or over 349 56%

Financial situation
Housing situation
Other 16* -
Any children
No 645 59%
Aged 5-11 250 50%
Aged 12-15 150 49%
Aged 16-18 82* 61%
Aged 19-24 100 66%
Aged 25+ 60* -

Parental status
Parental status
Lifestage
Other 229 53%
Lifestage by age

Other 606 58%
Ethnicity
Irish 16* -

Indian 40* -
Pakistani 23* -
Bangladeshi 9* -
Chinese 16* -
Caribbean 15* -
African 30* -
Arab 4* -
Ethnicity
White 1380 62%
Asian or Asian British 99* 43%
Ethnicity


Back to Contents
Back to Contents
Neither exclusive or
Neither boring or fun Accessible Fun
accessible
58% 49% 44% 36%
55% 48% 42% 36%
60% 49% 45% 35%
- - - -
36% 58% 30% 55%
46% 52% 39% 47%
58% 38% 52% 36%
64% 53% 43% 31%
69% 47% 48% 23%
69% 44% 48% 24%
36% 58% 30% 55%
52% 45% 45% 42%
67% 50% 46% 27%
69% 44% 48% 24%
42% 55% 35% 50%

61% 46% 48% 33%
69% 46% 48% 23%
47% 49% 41% 45%
68% 48% 47% 26%
34% 63% 30% 53%
36% 55% 31% 56%
46% 52% 39% 47%
58% 38% 52% 36%
64% 53% 43% 31%
69% 47% 48% 23%
68% 44% 50% 24%
71% 45% 46% 24%
36% 58% 30% 55%
49% 49% 42% 44%
47% 52% 39% 48%
51% 47% 44% 42%
64% 47% 47% 30%
69% 45% 50% 24%
72% 47% 43% 22%

30% 58% 27% 55%
47% 47% 42% 44%
67% 48% 48% 24%
67% 42% 47% 27%
41% 59% 33% 55%
56% 43% 49% 40%
66% 53% 44% 30%
71% 46% 50% 22%
- - - -
36% 56% 32% 52%
61% 44% 48% 33%
67% 44% 47% 23%
47% 53% 38% 49%
61% 47% 47% 34%
71% 47% 50% 24%
- - - -
51% 61% 32% 44%
- - - -
56% 48% 43% 37%
59% 50% 44% 36%
65% 41% 51% 31%

59% 48% 45% 33%
54% 48% 45% 38%
50% 49% 41% 42%
63% 45% 50% 31%
61% 53% 39% 28%
63% 43% 49% 31%
51% 61% 32% 44%
56% 47% 44% 36%
59% 50% 44% 36%
65% 41% 51% 31%
59% 48% 45% 33%
50% 49% 41% 42%
59% 46% 48% 34%
62% 49% 43% 29%
54% 50% 41% 39%
58% 45% 46% 35%
57% 50% 43% 37%
66% 47% 48% 26%
56% 47% 45% 38%
56% 52% 40% 36%

61% 49% 44% 31%
- - - -
- - - -
68% 45% 49% 24%
52% 56% 39% 38%
56% 47% 45% 38%
43% 41% 44% 45%
- - - -
68% 59% 33% 26%
- - - -
54% 53% 42% 38%
46% 53% 36% 48%
61% 45% 47% 34%
- - - -
- - - -
63% 47% 45% 32%
62% 47% 46% 31%
59% 44% 46% 35%
46% 52% 41% 44%

46% 56% 37% 45%
62% 49% 45% 33%
61% 46% 46% 32%
46% 55% 38% 45%
62% 48% 45% 32%
52% 49% 42% 40%
44% 60% 34% 45%
58% 46% 46% 33%
59% 46% 45% 32%
60% 50% 44% 35%
54% 49% 40% 40%
62% 48% 47% 35%
61% 41% 51% 28%
- - - -
53% 52% 42% 38%
59% 46% 45% 32%
60% 50% 44% 35%
57% 49% 42% 38%
58% 42% 49% 33%

57% 52% 41% 36%
58% 49% 43% 37%
59% 44% 47% 31%
58% 46% 51% 36%
- - - -
66% 47% 46% 28%
56% 48% 43% 38%
58% 47% 47% 36%
53% 49% 44% 37%
40% 57% 34% 51%
- - - -
50% 49% 41% 45%
67% 47% 46% 27%
56% 49% 44% 35%
44% 51% 38% 51%
48% 49% 41% 48%
55% 49% 37% 41%
66% 50% 45% 33%
69% 44% 51% 27%
- - - -
50% 52% 40% 46%
49% 47% 40% 47%
- - - -
52% 52% 41% 45%
49% 48% 40% 47%
- - - -
37% 59% 31% 56%
65% 42% 51% 25%
60% 52% 43% 35%
53% 50% 41% 43%
62% 50% 45% 30%
71% 45% 49% 21%
48% 48% 41% 44%
57% 36% 57% 32%
- - - -
47% 46% 43% 49%
51% 54% 40% 40%
68% 44% 49% 23%
- - - -
62% 56% 39% 34%
74% 47% 50% 19%
55% 50% 42% 38%
45% 58% 35% 51%
55% 48% 43% 41%
- - - -
66% 44% 48% 23%
64% 43% 52% 29%
- - - -
- - - -
63% 53% 42% 29%
- - - -
62% 47% 46% 32%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
61% 47% 46% 32%
- - - -
43% 46% 45% 48%
- - - -
- - - -
- - - -
61% 47% 46% 32%
42% 54% 36% 51%
- - - -
Ethical Exclusive Boring Unethical
35% 8% 7% 6%
37% 10% 9% 7%
34% 6% 5% 4%
- - - -
48% 11% 10% 10%
50% 9% 7% 7%
33% 10% 6% 6%
32% 3% 5% 4%
26% 5% 8% 5%
22% 7% 7% 3%
48% 11% 10% 10%
42% 10% 7% 7%
29% 4% 6% 5%
22% 7% 7% 3%
49% 10% 8% 8%
33% 7% 6% 5%
24% 6% 7% 4%
44% 10% 7% 8%
27% 5% 6% 4%
53% 8% 13% 8%
45% 14% 7% 11%
50% 9% 7% 7%
33% 10% 6% 6%
32% 3% 5% 4%
26% 5% 8% 5%
22% 6% 8% 4%
22% 10% 5% 1%
48% 11% 10% 10%
46% 9% 6% 7%
47% 10% 5% 9%
45% 9% 7% 5%
30% 5% 6% 5%
24% 6% 7% 5%
23% 10% 6% 0%
51% 15% 15% 14%
45% 11% 9% 9%
29% 5% 9% 5%
21% 12% 5% 3%
47% 7% 4% 3%
39% 8% 4% 5%
30% 3% 4% 5%
23% 4% 8% 3%
- - - -
51% 12% 12% 11%
35% 7% 6% 6%
23% 10% 10% 4%
48% 8% 4% 5%
31% 6% 5% 4%
24% 3% 5% 4%
- - - -
43% 7% 5% 6%
- - - -
35% 9% 7% 4%
38% 6% 5% 4%
34% 8% 5% 2%
32% 7% 9% 7%
39% 7% 7% 3%
42% 10% 7% 7%
32% 5% 6% 7%
31% 9% 11% 8%
18% 7% 6% 8%
43% 7% 5% 6%
33% 9% 8% 5%
38% 6% 5% 4%
34% 8% 5% 2%
32% 7% 9% 7%
42% 10% 7% 7%
35% 6% 7% 5%
26% 8% 9% 8%
38% 9% 7% 6%
37% 8% 7% 7%
35% 8% 6% 5%
26% 5% 8% 5%
39% 8% 6% 6%
35% 8% 8% 7%
29% 7% 8% 6%
- - - -
- - - -
22% 6% 8% 4%
47% 5% 10% 7%
38% 8% 6% 5%
45% 15% 12% 12%
- - - -
29% 8% 6% 8%
- - - -
37% 4% 8% 9%
46% 11% 6% 5%
35% 8% 5% 5%
- - - -
- - - -
31% 7% 5% 5%
30% 7% 7% 7%
36% 10% 6% 5%
46% 7% 10% 4%
44% 8% 8% 8%
32% 7% 5% 5%
32% 8% 7% 6%
45% 7% 9% 6%
31% 7% 6% 6%
40% 9% 8% 6%
50% 6% 11% 8%
33% 7% 9% 4%
33% 9% 9% 7%
33% 6% 5% 6%
38% 11% 6% 6%
39% 5% 3% 4%
26% 8% 10% 2%
- - - -
39% 7% 10% 6%
33% 9% 9% 7%
33% 6% 5% 6%
38% 9% 5% 6%
29% 9% 9% 4%
33% 8% 6% 6%
38% 8% 6% 5%
33% 8% 10% 6%
32% 3% 6% 4%
- - - -
30% 7% 6% 5%
33% 9% 6% 7%
41% 5% 6% 5%
38% 7% 10% 7%
45% 9% 9% 7%
- - - -
43% 10% 5% 6%
27% 6% 7% 5%
35% 7% 8% 6%
52% 12% 5% 6%
45% 10% 4% 5%
43% 14% 5% 7%
35% 5% 1% 4%
29% 5% 4% 5%
- - - -
43% 8% 4% 3%
50% 13% 4% 8%
- - - -
41% 8% 4% 3%
50% 12% 5% 9%
- - - -
51% 10% 8% 8%
25% 7% 10% 6%
31% 5% 5% 2%
44% 9% 4% 5%
33% 5% 8% 7%
23% 6% 8% 4%
38% 10% 8% 9%
28% 8% 12% 9%
- - - -
50% 11% 4% 6%
39% 6% 9% 10%
23% 7% 9% 4%
- - - -
34% 5% 4% 5%
27% 3% 7% 3%
35% 9% 7% 6%
50% 8% 4% 8%
43% 9% 4% 5%
- - - -
27% 9% 11% 5%
20% 5% 7% 7%
- - - -
- - - -
35% 4% 8% 6%
- - - -
32% 7% 6% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
32% 7% 7% 6%
- - - -
51% 8% 8% 6%
- - - -
- - - -
- - - -
32% 7% 7% 6%
52% 10% 8% 4%
- - - -
Brand personality - macro image of Kenco Back to Contents
Base: 1,817 internet users aged 16+ who have heard of Kenco
All
Sample 1817
Accessible 55%
Ethical 37%
Fun 31%
Boring 10%
Exclusive 5%
Unethical 4%

Back to Contents
Back to Contents
Brand personality - macro image of Kenco
Base: 1,817 internet users aged 16+ who have heard of Kenco
Sample
ethical
All 1817 59%
Gender
Male 880 58%
Women 927 59%
Age
16-24 206 46%
25-34 301 43%
35-44 302 63%
45-54 335 60%
55-64 308 64%
65+ 365 68%
Age
16-24 206 46%
25-44 603 53%
45-64 643 62%
65+ 365 68%
Age
16-34 507 44%

35-54 637 62%
55+ 673 66%
Age
16-44 809 51%
45+ 1008 64%
Age
16-19 80* 43%
20-24 126 48%
25-34 301 43%
35-44 302 63%
45-54 335 60%
55-64 308 64%
65-74 229 70%
75+ 136 65%
Generation
Generation X (41-56) 513 63%
Baby Boomers (57-75) 516 67%
Gender and age

Male 16-24 97* 38%
Male 25-44 294 51%
Male 45-64 316 64%
Male 65+ 173 68%
Female 16-24 104 52%
Female 25-44 305 55%
Female 45-64 327 61%
Female 65+ 191 68%
Gender and age
Male 16-34 244 41%
Male 35-54 311 60%
Male 55+ 325 68%
Female 16-34 256 47%
Women 35-54 324 63%
Women 55+ 347 65%
Region
Scotland 155 52%
North East 77* 56%
North West 207 57%

South East 246 63%
South West 162 64%
Wales 90* 64%
Region
Scotland 155 52%
Area
City 570 56%
Large town 421 55%
Small town 523 61%
Employment
Full-time 853 56%
Part-time 346 57%

Not working 618 63%
Employment
Currently working
None of these 28* -
A 67* -
B 416 61%
C1 549 63%
C2 385 58%
D 134 48%
E 266 50%
AB 483 61%
C1C2 934 61%
DE 400 50%
ABC1 1032 62%
C2DE 785 54%
Household income
Under £9,500 102 56%
£9,500 - £15,499 189 58%
£15,500 - £24,999 345 58%
£25,000 - £49,999 666 59%
£50,000 - £74,999 251 58%
£75,000 or over 123 56%
Don't know 49* -
Household income
Under £15,500 291 57%
£15,500 - £24,999 345 58%
£25,000 - £49,999 666 59%
£50,000 or over 374 57%

Financial situation
Housing situation
Other 18* -
Any children
No 712 60%
Aged 5-11 252 51%
Aged 12-15 155 52%
Aged 16-18 88* 64%
Aged 19-24 108 63%
Aged 25+ 70* -

Parental status
Parental status
Lifestage
Other 242 52%
Lifestage by age

Other 659 57%
Ethnicity
Irish 21* -

Indian 45* -
Pakistani 18* -
Bangladeshi 10* -
Chinese 16* -
Caribbean 18* -
African 29* -
Arab 4* -
Ethnicity
White 1558 60%
Ethnicity


Back to Contents
Back to Contents
Neither boring or fun Accessible Ethical
accessible
58% 55% 40% 37%
54% 56% 37% 37%
62% 55% 42% 38%
- - - -
42% 50% 39% 44%
49% 57% 35% 51%
58% 47% 48% 33%
63% 59% 39% 37%
66% 57% 40% 33%
65% 59% 38% 30%
42% 50% 39% 44%
53% 52% 41% 42%
65% 58% 40% 35%
65% 59% 38% 30%
46% 55% 36% 48%

61% 53% 43% 35%
66% 58% 39% 31%
50% 52% 41% 43%
65% 58% 39% 33%
36% 58% 33% 46%
46% 46% 43% 42%
49% 57% 35% 51%
58% 47% 48% 33%
63% 59% 39% 37%
66% 57% 40% 33%
66% 58% 39% 27%
64% 61% 35% 34%
42% 50% 39% 44%
50% 55% 38% 46%
50% 57% 34% 48%
51% 53% 41% 46%
63% 56% 41% 35%
67% 56% 41% 30%
61% 64% 33% 34%

30% 49% 33% 48%
48% 54% 38% 44%
65% 57% 41% 33%
60% 62% 33% 28%
53% 52% 43% 40%
58% 50% 45% 41%
65% 59% 39% 38%
70% 57% 41% 31%
- - - -
38% 57% 32% 50%
59% 52% 43% 36%
62% 59% 37% 28%
54% 53% 41% 47%
63% 54% 44% 35%
69% 57% 41% 34%
- - - -
56% 64% 30% 46%
56% 56% 40% 35%
58% 57% 38% 39%
54% 58% 37% 41%
65% 53% 43% 36%

61% 56% 40% 36%
59% 54% 40% 39%
52% 51% 42% 37%
61% 52% 43% 34%
62% 55% 41% 34%
62% 61% 38% 32%
56% 64% 30% 46%
57% 57% 38% 38%
54% 58% 37% 41%
65% 53% 43% 36%
61% 56% 40% 36%
52% 51% 42% 37%
60% 53% 42% 36%
62% 57% 40% 33%
56% 54% 40% 39%
55% 55% 39% 40%
60% 56% 40% 35%
65% 57% 40% 34%
56% 54% 42% 40%
58% 54% 39% 38%

62% 59% 37% 33%
- - - -
- - - -
66% 60% 37% 30%
59% 59% 35% 42%
57% 53% 42% 41%
36% 52% 34% 45%
- - - -
64% 57% 39% 29%
- - - -
56% 55% 40% 35%
48% 58% 33% 44%
60% 52% 44% 40%
- - - -
- - - -
59% 57% 40% 37%
66% 55% 40% 34%
57% 53% 41% 39%
48% 55% 37% 47%

51% 57% 36% 41%
58% 57% 41% 36%
62% 54% 41% 36%
50% 56% 36% 43%
62% 56% 40% 35%
53% 55% 39% 41%
50% 58% 33% 37%
58% 61% 34% 37%
57% 52% 42% 38%
61% 56% 39% 38%
55% 56% 41% 39%
62% 58% 37% 41%
61% 48% 46% 26%
- - - -
55% 60% 34% 37%
57% 52% 42% 38%
61% 56% 39% 38%
57% 56% 40% 39%
60% 48% 47% 28%

58% 58% 39% 35%
58% 56% 38% 39%
59% 53% 42% 37%
65% 50% 45% 35%
- - - -
64% 58% 39% 34%
56% 56% 39% 39%
56% 52% 39% 46%
59% 50% 45% 35%
49% 56% 35% 42%
- - - -
53% 54% 40% 43%
65% 58% 38% 34%
58% 54% 40% 35%
46% 57% 37% 54%
55% 51% 43% 45%
50% 54% 41% 44%
61% 55% 43% 35%
67% 54% 44% 35%
- - - -
54% 57% 39% 45%
47% 52% 41% 48%
- - - -
56% 56% 40% 43%
48% 54% 40% 46%
- - - -
46% 53% 37% 46%
66% 56% 43% 28%
57% 55% 44% 40%
55% 56% 39% 45%
60% 53% 42% 34%
68% 58% 39% 30%
48% 55% 36% 43%
60% 46% 49% 32%
- - - -
50% 54% 41% 49%
54% 50% 41% 37%
68% 58% 41% 27%
- - - -
62% 59% 37% 39%
66% 55% 43% 31%
56% 56% 37% 38%
50% 64% 30% 50%
56% 55% 40% 44%
- - - -
65% 57% 40% 29%
67% 54% 45% 28%
- - - -
- - - -
62% 57% 41% 34%
- - - -
62% 55% 41% 36%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
61% 55% 40% 36%
- - - -
44% 57% 37% 46%
- - - -
- - - -
- - - -
61% 55% 40% 36%
44% 56% 36% 46%
- - - -
Fun Boring Exclusive Unethical
31% 10% 5% 4%
34% 12% 7% 5%
29% 8% 3% 3%
- - - -
41% 17% 11% 11%
43% 8% 8% 6%
32% 10% 6% 3%
29% 7% 2% 3%
24% 10% 2% 3%
24% 10% 4% 2%
41% 17% 11% 11%
38% 9% 7% 4%
27% 9% 2% 3%
24% 10% 4% 2%
42% 12% 9% 8%
31% 9% 4% 3%
24% 10% 3% 2%
38% 11% 8% 6%
26% 9% 3% 2%
46% 18% 10% 11%
37% 17% 11% 10%
43% 8% 8% 6%
32% 10% 6% 3%
29% 7% 2% 3%
24% 10% 2% 3%
23% 11% 3% 3%
26% 10% 4% 1%
41% 17% 11% 11%
41% 9% 7% 5%
39% 11% 9% 6%
41% 8% 6% 4%
28% 9% 3% 3%
23% 9% 3% 3%
27% 11% 3% 2%
49% 21% 18% 13%
40% 12% 8% 5%
26% 10% 3% 4%
27% 13% 5% 4%
33% 14% 5% 8%
35% 7% 5% 4%
28% 7% 2% 2%
22% 8% 2% 1%
- - - -
47% 15% 12% 9%
32% 10% 5% 4%
25% 13% 4% 4%
38% 9% 6% 6%
29% 8% 3% 2%
24% 7% 2% 1%
- - - -
37% 7% 6% 3%
35% 9% 4% 9%
31% 11% 5% 4%
35% 11% 4% 3%
26% 9% 4% 4%
31% 8% 4% 5%
32% 9% 6% 3%
32% 17% 7% 7%
29% 10% 5% 4%
30% 9% 4% 2%
32% 6% 1% 3%
37% 7% 6% 3%
32% 10% 5% 6%
35% 11% 4% 3%
26% 9% 4% 4%
31% 8% 4% 5%
32% 17% 7% 7%
30% 10% 5% 4%
31% 8% 3% 2%
33% 11% 6% 5%
36% 9% 6% 4%
30% 11% 4% 3%
25% 10% 3% 3%
35% 9% 5% 4%
32% 10% 7% 5%
27% 11% 4% 4%
- - - -
- - - -
24% 11% 3% 2%
32% 8% 5% 8%
35% 8% 5% 3%
47% 17% 14% 17%
- - - -
22% 13% 3% 3%
- - - -
33% 11% 5% 5%
42% 11% 9% 5%
32% 9% 4% 3%
- - - -
- - - -
29% 12% 2% 3%
27% 8% 5% 3%
35% 8% 6% 3%
42% 10% 8% 5%
36% 14% 7% 9%
29% 12% 3% 3%
30% 8% 5% 3%
38% 13% 8% 8%
28% 10% 4% 3%
36% 10% 7% 5%
38% 12% 9% 7%
34% 8% 5% 5%
30% 12% 6% 4%
29% 10% 4% 3%
37% 8% 3% 3%
30% 8% 5% 3%
27% 12% 7% 7%
- - - -
35% 9% 7% 5%
30% 12% 6% 4%
29% 10% 4% 3%
34% 8% 4% 3%
29% 11% 6% 8%
31% 11% 4% 5%
33% 10% 6% 3%
30% 11% 4% 4%
26% 8% 5% 7%
- - - -
27% 10% 2% 2%
34% 11% 5% 4%
39% 5% 9% 7%
30% 12% 5% 4%
37% 14% 10% 8%
- - - -
39% 8% 5% 4%
27% 9% 3% 2%
29% 13% 6% 5%
47% 7% 6% 5%
38% 8% 6% 4%
43% 7% 5% 5%
32% 7% 2% 1%
29% 5% 3% 2%
- - - -
38% 7% 4% 4%
44% 9% 6% 5%
- - - -
37% 6% 4% 4%
44% 8% 6% 5%
- - - -
40% 15% 10% 8%
22% 12% 2% 4%
36% 7% 1% 1%
38% 7% 5% 4%
28% 12% 5% 5%
22% 10% 3% 2%
41% 11% 9% 5%
27% 13% 5% 9%
- - - -
42% 8% 6% 6%
33% 13% 10% 6%
20% 12% 1% 3%
- - - -
32% 6% 4% 2%
24% 10% 2% 3%
33% 11% 7% 4%
42% 8% 6% 6%
37% 7% 5% 3%
- - - -
24% 11% 3% 3%
19% 14% 1% 5%
- - - -
- - - -
26% 12% 2% 4%
- - - -
29% 9% 4% 3%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
29% 10% 4% 4%
- - - -
44% 12% 6% 7%
- - - -
- - - -
- - - -
29% 10% 4% 4%
44% 12% 7% 7%
- - - -
Brand personality - macro image of Taylors of Harrogate Back to Contents
Base: 1,319 internet users aged 16+ who have heard of Taylors of Harrogate
All
Sample 1319
Ethical 38%
Accessible 36%
Fun 27%
Exclusive 20%
Boring 10%
Unethical 4%

Back to Contents
Back to Contents
Brand personality - macro image of Taylors of Harrogate
Base: 1,319 internet users aged 16+ who have heard of Taylors of Harrogate
Sample Neither boring or fun
All 1319 63%
Gender
Male 651 62%
Women 663 65%
Age
16-24 136 48%
25-34 203 52%
35-44 217 64%
45-54 239 70%
55-64 245 65%
65+ 279 71%
Age
16-24 136 48%
25-44 420 58%
45-64 484 67%
65+ 279 71%
Age
16-34 339 50%

35-54 456 67%
55+ 524 68%
Age
16-44 556 56%
45+ 763 69%
Age
16-19 52* -
20-24 84* 52%
25-34 203 52%
35-44 217 64%
45-54 239 70%
55-64 245 65%
65-74 179 70%
75+ 100 74%
Generation
Generation X (41-56) 372 69%
Baby Boomers (57-75) 410 67%
Gender and age

Male 16-24 78* 40%
Male 25-44 210 56%
Male 45-64 233 67%
Male 65+ 130 74%
Female 16-24 54* -
Female 25-44 209 60%
Female 45-64 251 67%
Female 65+ 149 69%
Gender and age
Male 16-34 179 47%
Male 35-54 227 63%
Male 55+ 245 71%
Female 16-34 156 54%
Women 35-54 228 71%
Women 55+ 279 66%
Region
Scotland 100 59%
North East 62* -
North West 154 60%

South East 183 60%
South West 116 68%
Wales 61* -
Region
Scotland 100 59%
Area
City 425 62%
Large town 293 57%
Small town 371 67%
Employment
Full-time 631 60%
Part-time 250 65%

Not working 438 67%
Employment
Currently working
None of these 20* -
A 57* -
B 336 64%
C1 393 67%
C2 277 62%
D 79* 62%
E 177 55%
AB 393 64%
C1C2 670 65%
DE 256 57%
ABC1 786 66%
C2DE 533 60%
Household income
Under £9,500 82* 62%
£9,500 - £15,499 119 61%
£15,500 - £24,999 230 62%
£25,000 - £49,999 476 66%
£50,000 - £74,999 213 59%
£75,000 or over 106 55%
Don't know 26* -
Household income
Under £15,500 201 62%
£15,500 - £24,999 230 62%
£25,000 - £49,999 476 66%
£50,000 or over 319 58%
Prefer not to say/Don't know 93* 76%

Financial situation
Housing situation
Other 12* -
Any children
No 503 65%
Aged 4 and under 99* 49%
Aged 5-11 183 58%
Aged 12-15 104 56%
Aged 16-18 70* -
Aged 19-24 79* 70%
Aged 25+ 53* -

Parental status
Parental status
Lifestage
Other 189 52%
Lifestage by age
Couple without children aged under 45 73* -

Other 497 61%
Ethnicity
Irish 19* -

Indian 25* -
Pakistani 18* -
Bangladeshi 6* -
Chinese 12* -
Caribbean 12* -
African 19* -
Arab 4* -
Ethnicity
White 1137 66%
Asian or Asian British 72* -
Ethnicity


Back to Contents
Back to Contents
Neither unethical or Neither exclusive or

Ethical Accessible
ethical accessible
58% 44% 38% 36%
58% 43% 37% 36%
59% 44% 38% 37%
- - - -
45% 40% 39% 30%
51% 43% 43% 35%
60% 53% 37% 28%
62% 44% 36% 35%
60% 40% 40% 40%
65% 42% 33% 43%
45% 40% 39% 30%
56% 48% 40% 32%
61% 42% 38% 37%
65% 42% 33% 43%
49% 42% 41% 33%

61% 48% 37% 32%
62% 41% 36% 42%
53% 46% 40% 31%
62% 42% 36% 40%
- - - -
48% 45% 35% 25%
51% 43% 43% 35%
60% 53% 37% 28%
62% 44% 36% 35%
60% 40% 40% 40%
66% 44% 31% 44%
62% 38% 37% 43%
45% 40% 39% 30%
54% 46% 41% 34%
50% 43% 42% 36%
56% 49% 40% 33%
63% 46% 36% 33%
62% 42% 36% 41%
- - - -
37% 37% 42% 33%
54% 50% 41% 30%
61% 40% 37% 39%
68% 41% 29% 42%
- - - -
57% 47% 39% 34%
61% 43% 39% 35%
62% 42% 37% 45%
- - - -
43% 42% 44% 33%
60% 47% 38% 33%
66% 40% 32% 41%
55% 42% 39% 35%
62% 49% 35% 31%
59% 42% 40% 42%
- - - -
50% 43% 45% 41%
- - - -
55% 39% 42% 38%
48% 34% 47% 45%
69% 56% 29% 21%

65% 49% 31% 37%
64% 47% 35% 41%
56% 48% 39% 30%
57% 43% 39% 36%
64% 38% 34% 39%
- - - -
50% 43% 45% 41%
56% 39% 40% 37%
48% 34% 47% 45%
69% 56% 29% 21%
65% 49% 31% 37%
56% 48% 39% 30%
60% 44% 38% 38%
63% 40% 33% 38%
56% 48% 40% 35%
55% 38% 39% 38%
60% 45% 37% 35%
65% 41% 33% 37%
55% 46% 41% 34%
61% 43% 33% 34%

63% 41% 35% 40%
- - - -
- - - -
64% 39% 35% 43%
- - - -
56% 45% 40% 35%
- - - -
- - - -
- - - -
- - - -
53% 45% 40% 35%
51% 44% 43% 39%
60% 44% 36% 32%
- - - -
- - - -
57% 41% 40% 39%
63% 46% 35% 35%
58% 44% 38% 38%
63% 49% 29% 28%

49% 41% 42% 32%
57% 41% 40% 39%
61% 45% 36% 36%
54% 44% 38% 31%
60% 44% 38% 37%
56% 44% 38% 35%
59% 39% 34% 32%
58% 48% 35% 38%
58% 44% 38% 33%
59% 42% 37% 38%
59% 43% 39% 38%
48% 42% 50% 40%
- - - -
- - - -
58% 44% 35% 35%
58% 44% 38% 33%
59% 42% 37% 38%
55% 43% 43% 39%
68% 51% 27% 28%

58% 40% 38% 39%
59% 45% 38% 36%
59% 43% 38% 36%
58% 54% 37% 28%
- - - -
62% 41% 37% 39%
54% 39% 42% 38%
54% 53% 39% 34%
63% 49% 33% 29%
58% 46% 32% 29%
- - - -
53% 46% 41% 34%
60% 39% 37% 43%
61% 47% 35% 31%
47% 40% 47% 42%
54% 46% 41% 36%
48% 38% 47% 42%
- - - -
58% 51% 38% 32%
- - - -
55% 41% 41% 39%
49% 49% 45% 32%
- - - -
57% 42% 40% 38%
50% 48% 44% 34%
- - - -
56% 44% 35% 27%
65% 50% 33% 33%
- - - -
52% 44% 44% 37%
60% 47% 37% 31%
65% 39% 34% 41%
51% 39% 40% 40%
- - - -
- - - -
50% 48% 45% 35%
- - - -
67% 47% 31% 37%
- - - -
54% 38% 44% 39%
62% 48% 36% 37%
59% 39% 36% 39%
- - - -
53% 43% 44% 37%
- - - -
68% 49% 29% 32%
61% 52% 37% 37%
- - - -
- - - -
62% 48% 36% 28%
- - - -
61% 45% 36% 35%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
61% 45% 36% 35%
- - - -
- - - -
- - - -
- - - -
- - - -
61% 45% 36% 35%
45% 41% 45% 36%
- - - -
Fun Exclusive Boring Unethical
27% 20% 10% 4%
26% 21% 12% 5%
28% 19% 8% 3%
- - - -
32% 30% 20% 16%
35% 21% 13% 6%
25% 19% 12% 3%
22% 22% 8% 2%
26% 20% 9% 1%
24% 15% 4% 2%
32% 30% 20% 16%
30% 20% 12% 4%
24% 21% 8% 1%
24% 15% 4% 2%
34% 25% 16% 10%

23% 20% 10% 2%
25% 17% 6% 1%
30% 22% 14% 7%
24% 19% 7% 1%
- - - -
29% 30% 19% 18%
35% 21% 13% 6%
25% 19% 12% 3%
22% 22% 8% 2%
26% 20% 9% 1%
23% 13% 7% 2%
26% 19% 0% 1%
32% 30% 20% 16%
31% 20% 14% 5%
35% 21% 17% 7%
29% 19% 12% 4%
23% 21% 8% 1%
26% 17% 7% 1%
- - - -
36% 29% 24% 21%
28% 21% 16% 4%
23% 20% 9% 2%
22% 18% 4% 2%
- - - -
32% 19% 9% 4%
25% 21% 8% 1%
26% 13% 5% 1%
- - - -
32% 25% 21% 13%
26% 20% 11% 2%
21% 19% 7% 2%
36% 24% 10% 6%
21% 20% 9% 3%
29% 16% 6% 1%
- - - -
32% 16% 9% 5%
- - - -
28% 23% 12% 4%
38% 21% 7% 5%
17% 22% 5% 2%
23% 14% 10% 4%
25% 13% 5% 2%
27% 23% 12% 4%
26% 21% 14% 3%
22% 23% 9% 3%
- - - -
32% 16% 9% 5%
30% 24% 12% 4%
38% 21% 7% 5%
17% 22% 5% 2%
23% 14% 10% 4%
27% 23% 12% 4%
25% 18% 11% 3%
24% 23% 10% 5%
28% 17% 10% 4%
29% 24% 14% 6%
25% 20% 8% 3%
25% 21% 8% 2%
29% 20% 12% 4%
24% 23% 11% 6%

26% 18% 7% 2%
- - - -
- - - -
26% 18% 5% 1%
- - - -
29% 20% 12% 4%
- - - -
- - - -
- - - -
- - - -
29% 19% 13% 7%
35% 17% 11% 6%
23% 24% 10% 4%
- - - -
- - - -
26% 21% 10% 3%
22% 19% 11% 2%
31% 18% 6% 5%
22% 23% 16% 8%

35% 27% 10% 9%
26% 20% 10% 3%
26% 19% 9% 3%
31% 25% 12% 9%
24% 19% 10% 2%
31% 22% 9% 7%
27% 29% 11% 7%
31% 14% 8% 7%
27% 23% 11% 4%
24% 20% 10% 3%
31% 19% 9% 2%
33% 18% 12% 2%
- - - -
- - - -
29% 20% 9% 7%
27% 23% 11% 4%
24% 20% 10% 3%
32% 19% 10% 2%
16% 22% 8% 5%
28% 21% 9% 5%
27% 19% 9% 3%
25% 22% 13% 4%
22% 18% 12% 5%
- - - -
25% 20% 8% 2%
31% 22% 11% 4%
27% 13% 7% 7%
26% 21% 14% 4%
24% 26% 16% 10%
- - - -
33% 20% 10% 5%
26% 18% 7% 3%
22% 22% 12% 4%
41% 17% 9% 5%
33% 18% 9% 5%
32% 19% 13% 5%
- - - -
23% 18% 8% 4%
- - - -
33% 19% 8% 3%
32% 18% 12% 6%
- - - -
34% 20% 8% 3%
33% 19% 12% 6%
- - - -
25% 28% 17% 10%
20% 17% 10% 2%
- - - -
31% 20% 10% 4%
23% 22% 11% 3%
23% 19% 7% 1%
37% 21% 11% 9%
- - - -
- - - -
35% 18% 11% 5%
- - - -
19% 16% 9% 2%
- - - -
25% 23% 8% 2%
24% 15% 5% 2%
29% 22% 10% 5%
- - - -
30% 20% 9% 3%
- - - -
18% 19% 7% 3%
21% 12% 17% 2%
- - - -
- - - -
20% 24% 13% 2%
- - - -
25% 20% 9% 3%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
25% 20% 9% 3%
- - - -
- - - -
- - - -
- - - -
- - - -
25% 20% 9% 3%
37% 23% 12% 11%
- - - -
Brand personality - macro image of Lavazza Back to Contents
Base: 1,561 internet users aged 16+ who have heard of Lavazza
All
Sample 1561
Accessible 40%
Ethical 33%
Fun 31%
Exclusive 12%
Boring 8%
Unethical 5%

Back to Contents
Back to Contents
Brand personality - macro image of Lavazza
Base: 1,561 internet users aged 16+ who have heard of Lavazza
Sample
ethical
All 1561 62%
Gender
Male 772 58%
Women 780 66%
Age
16-24 182 48%
25-34 280 48%
35-44 265 63%
45-54 284 67%
55-64 269 71%
65+ 281 70%
Age
16-24 182 48%
25-44 545 55%
45-64 553 69%
65+ 281 70%
Age
16-34 462 48%

35-54 549 65%
55+ 550 71%
Age
16-44 727 53%
45+ 834 69%
Age
16-19 70* -
20-24 112 53%
25-34 280 48%
35-44 265 63%
45-54 284 67%
55-64 269 71%
65-74 187 68%
75+ 94* 76%
Generation
Generation X (41-56) 445 69%
Baby Boomers (57-75) 431 71%
Gender and age

Male 16-24 97* 36%
Male 25-44 268 51%
Male 45-64 282 66%
Male 65+ 125 69%
Female 16-24 80* 60%
Female 25-44 273 59%
Female 45-64 271 71%
Female 65+ 156 72%
Gender and age
Male 16-34 236 41%
Male 35-54 272 61%
Male 55+ 264 69%
Female 16-34 219 55%
Women 35-54 275 69%
Women 55+ 286 72%
Region
Scotland 134 54%
North East 62* -
North West 174 59%

South East 215 67%
South West 139 68%
Wales 77* 69%
Region
Scotland 134 54%
Area
City 514 56%
Large town 359 58%
Small town 439 64%
Employment
Full-time 767 59%
Part-time 305 61%

Not working 489 67%
Employment
Currently working
None of these 25* -
A 66* -
B 381 64%
C1 466 67%
C2 316 61%
D 108 56%
E 224 52%
AB 447 63%
C1C2 782 65%
DE 332 53%
ABC1 913 65%
C2DE 648 57%
Household income
Under £9,500 87* 51%
£9,500 - £15,499 153 61%
£15,500 - £24,999 288 62%
£25,000 - £49,999 569 64%
£50,000 - £74,999 232 57%
£75,000 or over 122 57%
Don't know 37* -
Household income
Under £15,500 240 57%
£15,500 - £24,999 288 62%
£25,000 - £49,999 569 64%
£50,000 or over 354 57%

Financial situation
Housing situation
Other 16* -
Any children
No 622 63%
Aged 5-11 230 54%
Aged 12-15 133 50%
Aged 16-18 75* 60%
Aged 19-24 94* 68%
Aged 25+ 58* -

Parental status
Parental status
Lifestage
Other 224 55%
Lifestage by age

Other 565 62%
Ethnicity
Irish 18* -

Indian 43* -
Pakistani 18* -
Bangladeshi 9* -
Chinese 15* -
Caribbean 13* -
African 28* -
Arab 3* -
Ethnicity
White 1334 65%
Ethnicity


Back to Contents
Back to Contents
accessible
60% 48% 40% 33%
57% 46% 41% 35%
64% 49% 39% 32%
- - - -
47% 42% 43% 41%
49% 42% 45% 45%
59% 54% 34% 32%
67% 49% 38% 31%
67% 47% 39% 27%
69% 51% 43% 27%
47% 42% 43% 41%
54% 48% 39% 39%
67% 48% 39% 29%
69% 51% 43% 27%
48% 42% 44% 43%

63% 51% 36% 32%
68% 49% 41% 27%
52% 46% 40% 39%
68% 49% 40% 28%
- - - -
51% 46% 41% 38%
49% 42% 45% 45%
59% 54% 34% 32%
67% 49% 38% 31%
67% 47% 39% 27%
68% 48% 45% 30%
71% 56% 37% 21%
47% 42% 43% 41%
52% 45% 42% 42%
51% 42% 45% 46%
53% 48% 39% 40%
65% 50% 38% 30%
68% 50% 40% 27%
- - - -
37% 36% 44% 46%
51% 46% 41% 40%
64% 46% 42% 31%
66% 55% 37% 26%
56% 48% 43% 36%
56% 49% 37% 37%
70% 50% 36% 27%
72% 47% 47% 28%
- - - -
44% 38% 46% 45%
60% 50% 38% 35%
65% 49% 40% 27%
53% 45% 42% 42%
66% 52% 34% 28%
71% 49% 42% 27%
- - - -
54% 43% 42% 42%
- - - -
56% 45% 42% 37%
67% 47% 46% 33%
72% 61% 28% 29%

63% 48% 43% 30%
51% 47% 43% 36%
57% 44% 43% 39%
63% 54% 36% 31%
64% 45% 38% 26%
57% 42% 45% 23%
54% 43% 42% 42%
58% 46% 40% 35%
67% 47% 46% 33%
72% 61% 28% 29%
63% 48% 43% 30%
57% 44% 43% 39%
58% 51% 39% 33%
62% 44% 41% 25%
55% 44% 44% 38%
60% 49% 39% 36%
61% 48% 39% 33%
71% 53% 37% 21%
58% 49% 40% 37%
61% 45% 39% 31%

64% 48% 42% 30%
- - - -
- - - -
67% 49% 43% 27%
- - - -
59% 49% 39% 36%
- - - -
- - - -
72% 47% 44% 24%
- - - -
58% 46% 41% 33%
53% 44% 41% 39%
62% 49% 39% 34%
- - - -
- - - -
60% 46% 42% 32%
65% 51% 39% 30%
60% 47% 40% 34%
61% 51% 35% 39%

52% 41% 43% 39%
60% 47% 41% 32%
63% 49% 40% 32%
55% 44% 41% 39%
62% 49% 40% 31%
58% 46% 40% 36%
47% 36% 44% 39%
62% 46% 41% 34%
61% 50% 35% 32%
62% 48% 41% 32%
57% 50% 42% 39%
56% 38% 51% 39%
- - - -
- - - -
57% 43% 42% 36%
61% 50% 35% 32%
62% 48% 41% 32%
56% 45% 45% 39%
69% 59% 30% 22%

59% 46% 42% 31%
61% 46% 43% 37%
62% 52% 35% 31%
63% 52% 34% 29%
- - - -
66% 47% 42% 31%
57% 45% 41% 32%
63% 52% 38% 40%
54% 50% 39% 36%
58% 49% 39% 36%
- - - -
54% 47% 40% 41%
67% 50% 41% 29%
61% 48% 39% 31%
48% 44% 48% 47%
55% 50% 39% 42%
60% 41% 46% 46%
64% 48% 36% 39%
62% 57% 32% 30%
- - - -
56% 46% 41% 40%
52% 47% 43% 48%
- - - -
58% 48% 39% 38%
51% 46% 43% 48%
- - - -
55% 45% 42% 41%
66% 51% 36% 25%
- - - -
55% 45% 42% 42%
60% 43% 42% 31%
71% 51% 42% 25%
50% 46% 39% 37%
- - - -
- - - -
52% 47% 40% 46%
45% 37% 48% 38%
69% 50% 39% 24%
- - - -
59% 43% 44% 38%
75% 50% 37% 24%
60% 48% 41% 33%
49% 40% 40% 51%
56% 46% 42% 41%
- - - -
67% 46% 40% 27%
65% 59% 33% 22%
- - - -
- - - -
60% 43% 42% 32%
- - - -
64% 50% 39% 30%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
63% 49% 39% 31%
- - - -
48% 39% 49% 49%
- - - -
- - - -
- - - -
63% 49% 39% 31%
48% 38% 49% 46%
- - - -
31% 12% 8% 5%
32% 13% 11% 7%
31% 12% 6% 2%
- - - -
36% 15% 18% 12%
42% 14% 9% 7%
32% 12% 9% 5%
27% 13% 6% 2%
27% 13% 7% 3%
25% 6% 6% 2%
36% 15% 18% 12%
37% 13% 9% 6%
27% 13% 6% 2%
25% 6% 6% 2%
39% 14% 12% 9%

30% 13% 7% 3%
26% 10% 6% 3%
37% 13% 11% 8%
26% 11% 6% 2%
- - - -
33% 13% 16% 10%
42% 14% 9% 7%
32% 12% 9% 5%
27% 13% 6% 2%
27% 13% 7% 3%
27% 6% 5% 2%
21% 6% 7% 3%
36% 15% 18% 12%
38% 13% 10% 7%
39% 13% 9% 9%
38% 13% 10% 7%
29% 12% 6% 2%
26% 10% 6% 2%
- - - -
39% 20% 24% 18%
37% 13% 12% 9%
28% 12% 9% 3%
27% 8% 6% 5%
33% 10% 11% 4%
38% 13% 6% 4%
27% 14% 4% 1%
23% 5% 5% 1%
- - - -
39% 16% 17% 14%
32% 11% 8% 4%
26% 11% 9% 4%
40% 13% 7% 3%
28% 13% 6% 3%
26% 9% 4% 1%
- - - -
33% 15% 13% 4%
- - - -
36% 13% 7% 5%
28% 7% 5% 5%
24% 11% 3% 4%
30% 9% 7% 7%
37% 10% 12% 4%
37% 13% 6% 4%
28% 10% 9% 2%
27% 17% 9% 6%
30% 13% 13% 8%
33% 15% 13% 4%
34% 14% 8% 6%
28% 7% 5% 5%
24% 11% 3% 4%
30% 9% 7% 7%
37% 13% 6% 4%
32% 10% 10% 3%
28% 16% 11% 6%
36% 12% 9% 6%
31% 12% 10% 6%
30% 13% 9% 4%
24% 10% 5% 3%
33% 12% 9% 5%
29% 15% 10% 7%

30% 11% 7% 3%
- - - -
- - - -
27% 8% 6% 2%
- - - -
33% 12% 8% 4%
- - - -
- - - -
23% 9% 5% 5%
- - - -
32% 13% 11% 6%
39% 15% 8% 6%
29% 11% 8% 4%
- - - -
- - - -
32% 12% 8% 4%
28% 10% 7% 3%
31% 12% 8% 5%
29% 14% 10% 5%

38% 16% 9% 9%
32% 12% 9% 4%
29% 11% 8% 4%
35% 15% 10% 8%
30% 11% 8% 4%
33% 14% 9% 6%
44% 21% 9% 10%
29% 12% 8% 5%
28% 15% 10% 6%
31% 11% 7% 4%
35% 8% 8% 4%
38% 11% 7% 4%
- - - -
- - - -
35% 15% 9% 7%
28% 15% 10% 6%
31% 11% 7% 4%
36% 9% 7% 4%
19% 11% 12% 3%

33% 12% 8% 6%
31% 11% 8% 3%
29% 13% 9% 4%
29% 14% 8% 5%
- - - -
27% 11% 7% 3%
34% 14% 10% 7%
32% 10% 5% 4%
37% 12% 9% 6%
29% 12% 13% 5%
- - - -
39% 13% 7% 5%
27% 9% 6% 3%
28% 13% 11% 6%
43% 8% 9% 7%
40% 11% 5% 3%
33% 14% 7% 5%
31% 16% 5% 1%
31% 11% 7% 2%
- - - -
40% 13% 5% 4%
39% 11% 10% 6%
- - - -
38% 14% 4% 3%
40% 10% 9% 6%
- - - -
30% 13% 14% 5%
23% 12% 11% 3%
- - - -
38% 13% 6% 4%
31% 14% 8% 7%
24% 7% 5% 2%
39% 14% 11% 8%
- - - -
- - - -
40% 13% 7% 5%
44% 16% 12% 11%
22% 12% 10% 2%
- - - -
36% 13% 5% 1%
20% 14% 5% 5%
32% 11% 9% 5%
44% 19% 6% 4%
38% 12% 7% 4%
- - - -
23% 14% 10% 4%
24% 8% 11% 3%
- - - -
- - - -
32% 15% 8% 7%
- - - -
28% 11% 8% 4%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
29% 12% 8% 4%
- - - -
44% 12% 9% 7%
- - - -
- - - -
- - - -
29% 12% 8% 4%
45% 13% 7% 9%
- - - -
Brand personality - macro image of Nespresso Back to Contents
Base: 1,805 internet users aged 16+ who have heard of Nespresso
All
Sample 1805
Accessible 42%
Fun 35%
Ethical 34%
Exclusive 14%
Boring 8%
Unethical 7%

Back to Contents
Back to Contents
Brand personality - macro image of Nespresso
Base: 1,805 internet users aged 16+ who have heard of Nespresso
Sample
ethical
All 1805 59%
Gender
Male 875 55%
Women 920 63%
Age
16-24 241 44%
25-34 314 45%
35-44 303 59%
45-54 313 61%
55-64 296 68%
65+ 338 73%
Age
16-24 241 44%
25-44 617 52%
45-64 609 64%
65+ 338 73%
Age
16-34 555 45%

35-54 616 60%
55+ 634 71%
Age
16-44 858 50%
45+ 947 68%
Age
16-19 99* 30%
20-24 142 54%
25-34 314 45%
35-44 303 59%
45-54 313 61%
55-64 296 68%
65-74 215 71%
75+ 123 78%
Generation
Generation X (41-56) 491 64%
Baby Boomers (57-75) 487 70%
Gender and age

Male 16-24 122 36%
Male 25-44 299 44%
Male 45-64 297 64%
Male 65+ 157 73%
Female 16-24 114 53%
Female 25-44 314 59%
Female 45-64 312 65%
Female 65+ 180 74%
Gender and age
Male 16-34 278 38%
Male 35-54 295 54%
Male 55+ 302 71%
Female 16-34 270 51%
Women 35-54 319 66%
Women 55+ 331 71%
Region
Scotland 154 49%
North East 75* 60%
North West 208 61%

South East 244 61%
South West 161 63%
Wales 85* 68%
Region
Scotland 154 49%
Area
City 595 53%
Large town 409 56%
Small town 515 64%
Employment
Full-time 852 56%
Part-time 343 53%

Not working 610 67%
Employment
Currently working
None of these 29* -
A 70* -
B 411 60%
C1 530 63%
C2 377 62%
D 134 53%
E 283 50%
AB 481 60%
C1C2 907 62%
DE 417 51%
ABC1 1011 61%
C2DE 794 56%
Household income
Under £9,500 100 52%
£9,500 - £15,499 184 63%
£15,500 - £24,999 336 63%
£25,000 - £49,999 658 59%
£50,000 - £74,999 250 54%
£75,000 or over 125 52%
Don't know 58* -
Household income
Under £15,500 284 59%
£15,500 - £24,999 336 63%
£25,000 - £49,999 658 59%
£50,000 or over 375 53%

Financial situation
Housing situation
Other 19* -
Any children
No 733 59%
Aged 5-11 255 51%
Aged 12-15 152 51%
Aged 16-18 86* 59%
Aged 19-24 105 63%
Aged 25+ 69* -

Parental status
Parental status
Lifestage
Other 250 51%
Lifestage by age

Other 671 58%
Ethnicity
Irish 19* -

Indian 45* -
Pakistani 24* -
Bangladeshi 10* -
Chinese 16* -
Caribbean 20* -
African 34* -
Arab 4* -
Ethnicity
White 1517 62%
Ethnicity


Back to Contents
Back to Contents
Neither boring or fun Accessible Fun
accessible
57% 44% 42% 35%
53% 42% 43% 37%
60% 46% 41% 34%
- - - -
39% 35% 46% 49%
46% 34% 53% 47%
57% 47% 40% 37%
59% 44% 42% 32%
66% 49% 36% 27%
67% 51% 38% 24%
39% 35% 46% 49%
52% 40% 46% 42%
62% 46% 39% 30%
67% 51% 38% 24%
43% 34% 50% 48%

58% 45% 41% 35%
67% 50% 37% 25%
48% 39% 46% 44%
64% 48% 39% 27%
31% 25% 55% 56%
44% 42% 41% 44%
46% 34% 53% 47%
57% 47% 40% 37%
59% 44% 42% 32%
66% 49% 36% 27%
67% 48% 41% 26%
68% 58% 33% 20%
39% 35% 46% 49%
49% 38% 49% 44%
45% 35% 49% 46%
52% 40% 49% 43%
60% 45% 40% 32%
66% 49% 38% 27%
69% 59% 31% 18%

34% 33% 48% 49%
44% 36% 50% 47%
64% 47% 38% 26%
62% 51% 38% 26%
44% 38% 44% 49%
59% 45% 43% 37%
61% 46% 40% 33%
72% 52% 39% 22%
- - - -
38% 32% 51% 51%
53% 43% 44% 37%
66% 50% 36% 24%
49% 37% 48% 45%
63% 47% 38% 33%
68% 50% 39% 27%
- - - -
51% 36% 49% 44%
59% 48% 40% 35%
53% 43% 47% 38%
62% 41% 48% 31%
58% 51% 33% 33%

63% 46% 41% 30%
56% 43% 42% 34%
50% 42% 41% 43%
57% 46% 40% 35%
60% 43% 45% 28%
61% 48% 38% 31%
51% 36% 49% 44%
55% 44% 45% 37%
62% 41% 48% 31%
58% 51% 33% 33%
63% 46% 41% 30%
50% 42% 41% 43%
57% 45% 41% 35%
60% 45% 42% 29%
52% 40% 46% 40%
54% 43% 43% 37%
58% 45% 41% 33%
66% 50% 37% 27%
54% 42% 43% 39%
55% 40% 45% 36%

60% 48% 40% 30%
- - - -
- - - -
65% 51% 38% 26%
56% 51% 38% 33%
54% 42% 44% 39%
37% 36% 46% 53%
- - - -
66% 49% 39% 24%
- - - -
55% 41% 48% 36%
47% 36% 45% 45%
58% 44% 41% 37%
- - - -
- - - -
55% 44% 41% 36%
62% 46% 40% 31%
60% 44% 42% 33%
51% 41% 48% 40%

48% 40% 46% 43%
55% 43% 42% 36%
61% 45% 41% 32%
49% 41% 47% 42%
58% 45% 41% 34%
54% 42% 44% 38%
53% 42% 45% 36%
53% 46% 41% 39%
59% 50% 38% 30%
59% 44% 44% 35%
53% 36% 46% 42%
45% 33% 45% 46%
66% 49% 34% 22%
- - - -
53% 44% 43% 38%
59% 50% 38% 30%
59% 44% 44% 35%
50% 35% 46% 43%
63% 49% 38% 26%

54% 40% 43% 36%
57% 44% 45% 36%
60% 47% 37% 32%
57% 44% 42% 38%
- - - -
63% 46% 41% 29%
52% 39% 43% 40%
60% 49% 42% 34%
54% 43% 45% 37%
47% 39% 44% 43%
- - - -
50% 39% 46% 44%
62% 48% 40% 30%
57% 45% 41% 34%
47% 37% 51% 49%
50% 37% 50% 44%
49% 37% 49% 47%
52% 40% 48% 42%
58% 41% 42% 37%
- - - -
54% 38% 48% 42%
44% 37% 50% 49%
- - - -
54% 39% 47% 42%
44% 36% 50% 49%
- - - -
45% 38% 45% 45%
64% 52% 34% 25%
67% 49% 40% 31%
50% 38% 48% 45%
58% 44% 42% 36%
66% 51% 38% 24%
48% 39% 46% 40%
55% 52% 31% 34%
- - - -
47% 36% 50% 48%
46% 37% 49% 49%
67% 52% 35% 22%
- - - -
55% 41% 45% 40%
70% 52% 35% 22%
55% 42% 44% 35%
47% 34% 53% 43%
50% 39% 46% 46%
- - - -
63% 54% 35% 26%
64% 49% 37% 24%
- - - -
- - - -
56% 38% 46% 37%
- - - -
60% 47% 40% 32%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
60% 46% 40% 32%
- - - -
48% 34% 51% 49%
- - - -
- - - -
- - - -
60% 46% 40% 32%
41% 32% 54% 53%
- - - -
Ethical Exclusive Boring Unethical
34% 14% 8% 7%
36% 15% 11% 9%
32% 13% 6% 5%
- - - -
46% 19% 12% 10%
49% 13% 6% 7%
34% 14% 6% 7%
31% 14% 8% 8%
25% 15% 8% 7%
22% 10% 9% 4%
46% 19% 12% 10%
41% 13% 6% 7%
28% 14% 8% 8%
22% 10% 9% 4%
48% 15% 9% 8%
32% 14% 7% 7%
23% 12% 8% 6%
43% 15% 8% 7%
26% 13% 8% 7%
62% 20% 13% 8%
35% 18% 11% 11%
49% 13% 6% 7%
34% 14% 6% 7%
31% 14% 8% 8%
25% 15% 8% 7%
24% 11% 7% 5%
19% 9% 12% 3%
46% 19% 12% 10%
46% 13% 7% 7%
48% 16% 9% 9%
44% 10% 5% 6%
29% 14% 8% 7%
24% 13% 7% 6%
19% 9% 14% 3%
49% 20% 16% 15%
47% 14% 9% 9%
28% 14% 10% 8%
22% 11% 11% 6%
44% 18% 7% 4%
36% 13% 4% 5%
28% 14% 6% 7%
23% 9% 6% 3%
- - - -
51% 17% 11% 11%
37% 13% 10% 9%
23% 14% 11% 7%
44% 14% 6% 5%
29% 15% 5% 6%
24% 11% 6% 5%
- - - -
46% 15% 5% 5%
32% 12% 7% 8%
34% 11% 9% 6%
35% 11% 6% 3%
29% 16% 9% 4%
33% 14% 8% 11%
32% 15% 10% 7%
41% 17% 7% 8%
31% 14% 7% 8%
27% 12% 12% 10%
25% 14% 8% 7%
46% 15% 5% 5%
33% 11% 8% 6%
35% 11% 6% 3%
29% 16% 9% 4%
33% 14% 8% 11%
41% 17% 7% 8%
32% 15% 9% 7%
26% 13% 11% 9%
38% 14% 7% 9%
39% 14% 9% 6%
30% 14% 9% 7%
26% 12% 7% 6%
38% 15% 7% 6%
37% 16% 8% 10%

27% 11% 10% 6%
- - - -
- - - -
21% 11% 9% 5%
36% 11% 11% 12%
38% 15% 7% 6%
47% 18% 10% 14%
- - - -
24% 12% 11% 16%
- - - -
38% 11% 9% 11%
45% 19% 8% 9%
34% 15% 5% 5%
- - - -
- - - -
32% 16% 9% 8%
30% 14% 7% 8%
33% 14% 7% 5%
42% 11% 9% 5%
42% 14% 9% 8%
32% 15% 9% 8%
31% 14% 7% 6%
42% 13% 9% 7%
31% 14% 8% 8%
38% 13% 8% 6%
36% 13% 11% 12%
32% 13% 8% 6%
30% 12% 11% 7%
34% 12% 6% 7%
40% 18% 6% 6%
42% 22% 9% 6%
23% 17% 12% 4%
- - - -
33% 13% 9% 8%
30% 12% 11% 7%
34% 12% 6% 7%
41% 19% 7% 6%
26% 14% 11% 7%

34% 16% 10% 8%
37% 11% 7% 6%
29% 16% 8% 8%
32% 14% 5% 8%
- - - -
29% 13% 7% 7%
34% 18% 8% 7%
38% 9% 6% 5%
34% 11% 10% 9%
44% 17% 10% 6%
- - - -
41% 15% 6% 7%
27% 12% 8% 6%
34% 14% 9% 8%
51% 12% 3% 5%
43% 13% 5% 6%
45% 14% 5% 4%
34% 13% 6% 7%
31% 17% 5% 6%
- - - -
38% 14% 4% 3%
53% 13% 7% 7%
- - - -
37% 14% 4% 3%
50% 14% 6% 9%
- - - -
48% 18% 10% 6%
23% 14% 11% 10%
27% 11% 1% 2%
43% 14% 5% 5%
31% 14% 7% 7%
23% 11% 9% 5%
39% 15% 12% 10%
27% 17% 11% 13%
- - - -
49% 14% 5% 5%
40% 15% 6% 7%
22% 13% 11% 8%
- - - -
35% 15% 5% 6%
23% 13% 7% 7%
35% 14% 10% 7%
47% 13% 10% 3%
44% 15% 4% 6%
- - - -
23% 12% 11% 10%
24% 15% 11% 10%
- - - -
- - - -
34% 17% 7% 8%
- - - -
31% 13% 8% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
31% 14% 8% 7%
- - - -
52% 14% 4% 7%
- - - -
- - - -
- - - -
31% 14% 8% 7%
49% 14% 6% 8%
- - - -
Brand personality - macro image of L'Or Back to Contents
Base: 1,533 internet users aged 16+ who have heard of L'Or
All
Sample 1533
Accessible 41%
Ethical 33%
Fun 30%
Exclusive 15%
Boring 8%
Unethical 5%

Back to Contents
Back to Contents
Brand personality - macro image of L'Or
Base: 1,533 internet users aged 16+ who have heard of L'Or
Sample
ethical
All 1533 62%
Gender
Male 730 58%
Women 797 66%
Age
16-24 200 47%
25-34 276 48%
35-44 261 63%
45-54 274 69%
55-64 261 69%
65+ 261 72%
Age
16-24 200 47%
25-44 537 55%
45-64 535 69%
65+ 261 72%
Age
16-34 476 47%

35-54 535 66%
55+ 522 71%
Age
16-44 737 53%
45+ 796 70%
Age
16-19 79* 33%
20-24 121 55%
25-34 276 48%
35-44 261 63%
45-54 274 69%
55-64 261 69%
65-74 176 73%
75+ 85* 71%
Generation
Generation X (41-56) 431 69%
Baby Boomers (57-75) 416 71%
Gender and age

Male 16-24 102 37%
Male 25-44 260 49%
Male 45-64 254 69%
Male 65+ 114 70%
Female 16-24 95* 57%
Female 25-44 274 61%
Female 45-64 281 69%
Female 65+ 147 73%
Gender and age
Male 16-34 240 42%
Male 35-54 254 61%
Male 55+ 236 71%
Female 16-34 231 54%
Women 35-54 280 71%
Women 55+ 286 71%
Region
Scotland 127 54%
North East 72* -
North West 172 57%

South East 202 70%
South West 129 67%
Wales 71* -
Region
Scotland 127 54%
Area
City 504 58%
Large town 364 58%
Small town 429 64%
Employment
Full-time 750 60%
Part-time 299 60%

Not working 484 66%
Employment
Currently working
None of these 27* -
A 58* -
B 354 64%
C1 440 69%
C2 329 61%
D 117 55%
E 235 50%
AB 412 63%
C1C2 769 66%
DE 352 52%
ABC1 852 66%
C2DE 681 56%
Household income
Under £9,500 89* 51%
£9,500 - £15,499 153 63%
£15,500 - £24,999 283 62%
£25,000 - £49,999 548 65%
£50,000 - £74,999 230 60%
£75,000 or over 115 54%
Don't know 43* -
Household income
Under £15,500 242 58%
£15,500 - £24,999 283 62%
£25,000 - £49,999 548 65%
£50,000 or over 345 58%

Financial situation
Housing situation
Other 16* -
Any children
No 609 64%
Aged 5-11 236 54%
Aged 12-15 132 57%
Aged 16-18 77* 68%
Aged 19-24 93* 67%
Aged 25+ 58* -

Parental status
Parental status
Lifestage
Other 220 51%
Lifestage by age

Other 563 60%
Ethnicity
Irish 18* -

Indian 35* -
Pakistani 17* -
Bangladeshi 9* -
Chinese 14* -
Caribbean 14* -
African 29* -
Arab 4* -
Ethnicity
White 1301 65%
Ethnicity


Back to Contents
Back to Contents
accessible
62% 45% 41% 33%
58% 42% 40% 35%
65% 47% 41% 31%
- - - -
40% 36% 39% 39%
51% 38% 49% 45%
62% 51% 34% 34%
70% 50% 38% 27%
69% 43% 42% 28%
73% 49% 41% 25%
40% 36% 39% 39%
56% 44% 42% 40%
69% 46% 40% 27%
73% 49% 41% 25%
46% 37% 45% 43%

66% 50% 36% 30%
71% 46% 41% 26%
52% 42% 41% 40%
70% 47% 40% 27%
32% 29% 39% 53%
45% 40% 39% 30%
51% 38% 49% 45%
62% 51% 34% 34%
70% 50% 38% 27%
69% 43% 42% 28%
75% 49% 40% 24%
68% 49% 42% 27%
40% 36% 39% 39%
54% 42% 45% 42%
51% 39% 47% 43%
56% 44% 43% 42%
69% 49% 38% 28%
71% 47% 39% 26%
- - - -
25% 25% 45% 44%
53% 40% 42% 43%
73% 48% 39% 28%
67% 50% 36% 25%
54% 45% 33% 33%
60% 49% 41% 37%
66% 45% 41% 27%
78% 48% 44% 25%
- - - -
38% 32% 46% 44%
65% 47% 39% 35%
71% 47% 36% 25%
55% 43% 43% 40%
66% 53% 34% 26%
71% 44% 45% 28%
- - - -
50% 39% 47% 40%
- - - -
59% 43% 42% 37%
60% 38% 49% 35%
74% 56% 29% 26%

62% 44% 44% 33%
64% 50% 37% 33%
57% 44% 38% 39%
65% 49% 37% 27%
64% 37% 43% 28%
- - - -
50% 39% 47% 40%
59% 44% 41% 35%
60% 38% 49% 35%
74% 56% 29% 26%
62% 44% 44% 33%
57% 44% 38% 39%
65% 49% 37% 30%
65% 40% 44% 28%
56% 43% 42% 36%
58% 41% 44% 36%
65% 47% 38% 32%
71% 49% 38% 23%
60% 44% 40% 35%
59% 42% 41% 33%

65% 47% 40% 29%
- - - -
- - - -
71% 48% 42% 25%
59% 49% 36% 40%
60% 44% 42% 35%
- - - -
- - - -
75% 47% 32% 24%
- - - -
58% 46% 41% 35%
53% 38% 45% 36%
63% 45% 39% 33%
- - - -
- - - -
63% 45% 42% 31%
68% 47% 39% 28%
61% 45% 39% 34%
56% 41% 44% 38%

51% 40% 42% 42%
63% 46% 42% 31%
65% 46% 39% 30%
52% 40% 43% 41%
65% 47% 40% 29%
57% 42% 41% 37%
53% 44% 40% 42%
59% 42% 43% 31%
62% 48% 38% 31%
63% 44% 41% 30%
61% 42% 44% 36%
56% 37% 50% 42%
- - - -
- - - -
57% 43% 42% 35%
62% 48% 38% 31%
63% 44% 41% 30%
59% 40% 46% 38%
70% 57% 27% 30%

61% 41% 45% 30%
61% 43% 42% 37%
62% 47% 36% 31%
67% 56% 33% 27%
- - - -
69% 45% 43% 31%
57% 41% 43% 35%
61% 46% 39% 35%
62% 49% 37% 31%
48% 43% 32% 34%
- - - -
56% 40% 43% 39%
68% 46% 44% 31%
62% 48% 36% 30%
52% 32% 52% 44%
55% 40% 47% 42%
58% 38% 44% 41%
64% 42% 38% 32%
62% 49% 40% 32%
- - - -
57% 40% 45% 37%
54% 37% 45% 45%
- - - -
58% 40% 44% 35%
54% 37% 46% 45%
- - - -
46% 43% 32% 38%
72% 50% 37% 26%
66% 51% 38% 25%
58% 39% 47% 41%
63% 47% 39% 29%
74% 48% 41% 25%
47% 41% 41% 41%
- - - -
- - - -
53% 38% 48% 46%
58% 44% 38% 32%
76% 49% 38% 25%
- - - -
65% 41% 44% 33%
69% 49% 40% 25%
58% 45% 39% 33%
- - - -
59% 39% 46% 41%
- - - -
70% 51% 37% 28%
73% 48% 42% 20%
- - - -
- - - -
63% 43% 42% 30%
- - - -
66% 47% 39% 30%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
65% 46% 40% 30%
- - - -
51% 45% 42% 45%
- - - -
- - - -
- - - -
65% 46% 40% 30%
47% 38% 43% 44%
- - - -
30% 15% 8% 5%
32% 17% 10% 7%
29% 12% 7% 3%
- - - -
42% 26% 19% 15%
42% 13% 7% 7%
31% 15% 7% 3%
24% 12% 6% 4%
23% 15% 8% 3%
22% 10% 5% 3%
42% 26% 19% 15%
36% 14% 7% 5%
24% 13% 7% 3%
22% 10% 5% 3%
42% 18% 12% 10%

28% 13% 6% 3%
22% 13% 7% 3%
38% 17% 10% 7%
23% 12% 6% 3%
46% 32% 23% 14%
39% 21% 17% 15%
42% 13% 7% 7%
31% 15% 7% 3%
24% 12% 6% 4%
23% 15% 8% 3%
20% 11% 5% 3%
27% 8% 5% 2%
42% 26% 19% 15%
39% 13% 7% 6%
42% 14% 6% 9%
36% 12% 8% 4%
25% 14% 6% 3%
22% 14% 6% 3%
- - - -
48% 29% 26% 19%
38% 18% 8% 8%
20% 13% 7% 3%
25% 14% 8% 5%
35% 22% 12% 11%
34% 11% 6% 2%
26% 14% 7% 3%
20% 7% 3% 1%
- - - -
45% 23% 17% 14%
29% 14% 6% 4%
21% 16% 8% 4%
38% 14% 8% 6%
27% 13% 7% 3%
24% 10% 5% 2%
- - - -
38% 14% 12% 6%
- - - -
34% 15% 8% 6%
33% 13% 8% 8%
21% 15% 5% 3%
32% 12% 6% 7%
29% 13% 7% 3%
35% 18% 8% 6%
24% 15% 11% 3%
23% 19% 12% 5%
- - - -
38% 14% 12% 6%
33% 15% 8% 6%
33% 13% 8% 8%
21% 15% 5% 3%
32% 12% 6% 7%
35% 18% 8% 6%
26% 14% 9% 3%
26% 16% 10% 6%
35% 15% 9% 6%
34% 15% 9% 6%
27% 15% 8% 4%
22% 13% 6% 3%
33% 15% 7% 5%
31% 16% 10% 7%

26% 13% 8% 5%
- - - -
- - - -
23% 10% 6% 3%
28% 14% 13% 7%
33% 14% 7% 5%
- - - -
- - - -
17% 21% 8% 8%
- - - -
32% 13% 10% 7%
39% 18% 9% 7%
29% 16% 7% 4%
- - - -
- - - -
28% 13% 9% 5%
27% 14% 6% 3%
32% 17% 7% 5%
34% 15% 10% 7%

38% 18% 11% 8%
27% 12% 9% 5%
29% 15% 6% 4%
37% 17% 11% 8%
27% 13% 8% 4%
34% 17% 9% 6%
36% 16% 11% 8%
31% 15% 10% 6%
27% 14% 11% 7%
30% 15% 7% 5%
33% 14% 6% 4%
35% 13% 10% 4%
- - - -
- - - -
33% 15% 11% 7%
27% 14% 11% 7%
30% 15% 7% 5%
34% 14% 7% 4%
22% 17% 9% 3%
30% 14% 9% 7%
32% 14% 8% 4%
30% 17% 8% 4%
25% 12% 8% 5%
- - - -
25% 12% 6% 3%
35% 15% 8% 5%
33% 14% 6% 8%
30% 13% 8% 5%
32% 25% 20% 9%
- - - -
38% 17% 6% 5%
26% 11% 6% 3%
26% 16% 12% 7%
42% 16% 7% 8%
42% 13% 3% 4%
38% 18% 5% 2%
29% 21% 8% 0%
32% 11% 5% 1%
- - - -
38% 14% 5% 4%
41% 19% 5% 7%
- - - -
37% 16% 6% 3%
41% 18% 5% 6%
- - - -
35% 25% 20% 9%
21% 13% 7% 5%
29% 11% 5% 5%
38% 15% 5% 4%
26% 14% 10% 6%
21% 11% 5% 3%
41% 17% 12% 8%
- - - -
- - - -
43% 14% 5% 5%
28% 18% 14% 8%
17% 13% 6% 3%
- - - -
30% 15% 6% 1%
25% 11% 7% 4%
31% 16% 11% 6%
- - - -
36% 15% 5% 3%
- - - -
22% 13% 8% 5%
20% 10% 6% 4%
- - - -
- - - -
27% 15% 10% 6%
- - - -
27% 14% 8% 5%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
27% 14% 8% 5%
- - - -
42% 13% 7% 5%
- - - -
- - - -
- - - -
27% 14% 8% 5%
47% 19% 6% 6%
- - - -
Brand personality - micro image of brands in the coffee market
"Please select all words that describe your image of each brand."
Taylors of
Kenco ² Lavazza ⁴
Harrogate ³
Sample 1817 1319 1561
Authentic 23% 21% 21%
Sophisticated 7% 18% 12%
Refreshing 18% 13% 15%
Stylish 11% 17% 20%
Cool 9% 8% 10%
Reassuring 15% 10% 9%
Delicious 20% 18% 18%
Pure 10% 10% 10%
Traditional 34% 30% 18%
Overrated 9% 7% 11%
Connoisseur 6% 18% 13%
Special 9% 18% 13%
None of these 24% 22% 26%

Bases:
Back to Contents
Back to Contents
Nescafé Azera ¹ Nespresso ⁵ L'OR ⁶
1644 1805 1533
17% 17% 16%
10% 15% 18%
17% 14% 13%
19% 22% 25%
13% 13% 11%
9% 8% 8%
21% 18% 18%
11% 9% 10%
15% 13% 13%
12% 16% 12%
8% 11% 11%
14% 15% 16%
27% 26% 27%

Brand personality - micro image of brands in the coffee market
"Please select all words that describe your image of each brand."
Sample Authentic

Gender
Male 784 19%
Women 852 16%
Age
16-24 228 18%
25-34 299 20%
35-44 281 17%
45-54 292 20%
55-64 257 13%
65+ 287 15%
Age
16-24 228 18%
25-44 580 19%
45-64 549 17%
65+ 287 15%
Age
16-34 527 19%

35-54 573 19%
55+ 544 14%
Age
16-44 808 19%
45+ 836 16%
Age
16-19 91 20%
20-24 137 18%
25-34 299 20%
35-44 281 17%
45-54 292 20%
55-64 257 13%
65-74 182 15%
75+ 105 15%
Generation
Generation X (41-56) 458 18%
Baby Boomers (57-75) 418 14%
Gender and age

Male 16-24 113 19%
Male 25-44 279 22%
Male 45-64 263 18%
Male 65+ 129 14%
Female 16-24 111 18%
Female 25-44 297 15%
Female 45-64 286 16%
Female 65+ 158 16%
Gender and age
Male 16-34 261 21%
Male 35-54 273 23%
Male 55+ 250 12%
Female 16-34 260 18%
Women 35-54 298 15%
Women 55+ 294 16%
Region
Scotland 144 15%
North East 72 -
North West 178 16%

South East 228 15%
South West 140 20%
Wales 83 12%
Region
Scotland 144 15%
Area
City 541 19%
Large town 378 19%
Small town 463 15%
Employment
Full-time 803 18%
Part-time 317 17%

Not working 524 16%
Employment
Currently working
None of these 27 -
A 63 -
B 378 16%
C1 464 20%
C2 349 15%
D 125 18%
E 265 17%
AB 441 16%
C1C2 813 18%
DE 390 17%
ABC1 905 18%
C2DE 739 17%
Household income
Under £9,500 98 16%
£9,500 - £15,499 168 17%
£15,500 - £24,999 299 17%
£25,000 - £49,999 594 17%
£50,000 - £74,999 232 18%
£75,000 or over 117 21%
Don't know 48 -
Household income
Under £15,500 266 17%
£15,500 - £24,999 299 17%
£25,000 - £49,999 594 17%
£50,000 or over 349 19%

Financial situation
Housing situation
Other 16 -
Any children
No 645 17%
Aged 5-11 250 18%
Aged 12-15 150 20%
Aged 16-18 82 23%
Aged 19-24 100 15%
Aged 25+ 60 -
Parental status
Parental status
Lifestage
Other 229 22%
Lifestage by age

Other 606 18%
Ethnicity
Irish 16 -

Indian 40 -
Pakistani 23 -
Bangladeshi 9 -
Chinese 16 -
Caribbean 15 -
African 30 -
Arab 4 -
Ethnicity
White 1380 16%
Ethnicity


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N
Sophisticated Refreshing Stylish Cool
10% 17% 19% 13%
9% 20% 17% 16%
11% 14% 19% 10%
- - - -
14% 20% 19% 24%
14% 19% 24% 17%
8% 17% 22% 15%
9% 16% 19% 10%
7% 16% 15% 8%
9% 14% 12% 6%
14% 20% 19% 24%
11% 18% 23% 16%
8% 16% 17% 9%
9% 14% 12% 6%
14% 19% 22% 20%

9% 17% 20% 12%
8% 15% 13% 7%
12% 19% 22% 18%
8% 15% 15% 8%
14% 21% 18% 21%
14% 20% 20% 26%
14% 19% 24% 17%
8% 17% 22% 15%
9% 16% 19% 10%
7% 16% 15% 8%
7% 12% 12% 5%
11% 17% 13% 8%
14% 20% 19% 24%
11% 19% 24% 16%
14% 21% 29% 18%
10% 17% 20% 15%
9% 16% 19% 11%
7% 14% 13% 7%
14% 19% 12% 6%

12% 25% 13% 24%
12% 19% 25% 23%
6% 18% 14% 10%
6% 19% 12% 6%
15% 16% 24% 24%
9% 16% 22% 10%
10% 14% 19% 8%
11% 9% 13% 6%
- - - -
14% 22% 21% 24%
8% 19% 20% 17%
5% 17% 11% 6%
13% 17% 23% 16%
9% 14% 20% 8%
11% 12% 15% 7%
- - - -
10% 24% 23% 17%
- - - -
11% 17% 21% 13%
11% 13% 18% 11%
11% 15% 15% 15%

9% 20% 17% 14%
11% 18% 16% 8%
8% 24% 25% 18%
8% 11% 14% 11%
16% 14% 20% 11%
8% 13% 14% 8%
10% 24% 23% 17%
10% 16% 20% 13%
11% 13% 18% 11%
11% 15% 15% 15%
9% 20% 17% 14%
8% 24% 25% 18%
9% 14% 15% 10%
13% 13% 18% 10%
8% 18% 21% 16%
12% 17% 20% 14%
12% 13% 16% 12%
8% 21% 15% 7%
11% 18% 20% 16%
11% 16% 20% 13%

8% 15% 16% 8%
- - - -
- - - -
8% 12% 14% 5%
11% 16% 21% 14%
12% 18% 20% 15%
12% 10% 26% 18%
- - - -
10% 12% 15% 13%
- - - -
10% 16% 17% 17%
12% 18% 24% 19%
11% 19% 20% 13%
- - - -
- - - -
9% 16% 16% 14%
10% 17% 19% 13%
10% 15% 20% 11%
12% 24% 22% 14%

11% 18% 18% 14%
9% 15% 16% 14%
10% 16% 19% 12%
11% 20% 19% 14%
10% 16% 18% 13%
11% 18% 20% 13%
14% 20% 21% 17%
10% 18% 17% 11%
9% 14% 20% 12%
12% 16% 17% 12%
8% 22% 26% 16%
9% 18% 16% 16%
8% 14% 11% 6%
- - - -
11% 19% 18% 14%
9% 14% 20% 12%
12% 16% 17% 12%
8% 21% 23% 16%
8% 11% 13% 10%

11% 19% 21% 13%
10% 16% 19% 12%
10% 15% 15% 14%
7% 19% 19% 14%
- - - -
10% 15% 17% 10%
10% 17% 19% 13%
11% 18% 21% 15%
10% 18% 20% 13%
10% 21% 17% 18%
- - - -
11% 19% 22% 16%
9% 16% 16% 8%
10% 16% 18% 15%
13% 16% 25% 18%
9% 18% 23% 15%
11% 23% 25% 17%
10% 18% 20% 11%
7% 12% 19% 13%
- - - -
10% 14% 24% 9%
14% 24% 25% 26%
- - - -
10% 16% 24% 9%
13% 23% 23% 24%
- - - -
11% 24% 19% 22%
11% 13% 15% 10%
10% 23% 22% 14%
11% 16% 23% 14%
7% 15% 21% 14%
8% 16% 12% 6%
14% 17% 22% 17%
12% 12% 16% 14%
- - - -
12% 16% 26% 18%
7% 22% 25% 15%
10% 14% 14% 8%
- - - -
10% 16% 16% 7%
6% 9% 17% 13%
10% 19% 17% 14%
11% 15% 25% 10%
12% 18% 22% 15%
- - - -
9% 14% 13% 9%
13% 13% 17% 8%
- - - -
- - - -
6% 17% 21% 14%
- - - -
10% 16% 18% 12%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
10% 16% 18% 12%
- - - -
8% 22% 19% 15%
- - - -
- - - -
- - - -
10% 16% 18% 12%
11% 24% 23% 22%
- - - -
Nescafé Azera
Reassuring Delicious Pure Traditional
9% 21% 11% 15%
11% 21% 13% 15%
7% 22% 10% 15%
- - - -
12% 29% 21% 25%
11% 23% 16% 18%
9% 20% 13% 12%
10% 24% 10% 12%
7% 17% 5% 13%
6% 17% 3% 9%
12% 29% 21% 25%
10% 22% 14% 15%
8% 21% 7% 13%
6% 17% 3% 9%
11% 26% 18% 21%

9% 22% 11% 12%
7% 17% 4% 11%
11% 24% 16% 18%
8% 19% 6% 11%
13% 30% 26% 26%
11% 28% 18% 23%
11% 23% 16% 18%
9% 20% 13% 12%
10% 24% 10% 12%
7% 17% 5% 13%
6% 19% 4% 8%
7% 12% 3% 11%
12% 29% 21% 25%
10% 23% 15% 17%
10% 27% 18% 20%
10% 21% 13% 15%
9% 22% 10% 12%
7% 17% 4% 11%
7% 14% 4% 11%
15% 26% 19% 19%
13% 23% 20% 16%
10% 19% 8% 13%
6% 16% 1% 11%
9% 32% 23% 29%
7% 20% 10% 14%
7% 22% 7% 13%
6% 18% 6% 8%
- - - -
15% 24% 20% 19%
12% 23% 15% 13%
6% 15% 3% 12%
8% 27% 17% 23%
7% 21% 8% 12%
7% 18% 5% 10%
- - - -
7% 26% 13% 13%
- - - -
8% 23% 10% 12%
7% 24% 9% 10%
5% 17% 6% 17%
11% 21% 15% 16%
12% 22% 13% 15%
13% 24% 15% 18%
9% 20% 10% 13%
11% 17% 9% 17%
7% 23% 6% 13%
7% 26% 13% 13%
7% 20% 11% 14%
7% 24% 9% 10%
5% 17% 6% 17%
11% 21% 15% 16%
13% 24% 15% 18%
10% 21% 11% 14%
9% 19% 8% 16%
10% 20% 14% 16%
11% 22% 12% 13%
7% 22% 10% 16%
9% 22% 6% 12%
10% 22% 13% 15%
8% 24% 12% 15%

8% 19% 8% 14%
- - - -
- - - -
8% 17% 5% 10%
9% 21% 13% 16%
9% 22% 12% 15%
13% 20% 22% 18%
- - - -
6% 26% 10% 13%
- - - -
10% 22% 10% 13%
11% 22% 18% 17%
8% 23% 11% 15%
- - - -
- - - -
10% 17% 10% 13%
7% 22% 8% 12%
10% 21% 12% 12%
8% 30% 18% 22%

12% 23% 15% 20%
10% 18% 10% 14%
8% 21% 9% 12%
11% 25% 16% 20%
8% 20% 9% 13%
10% 23% 14% 17%
8% 26% 13% 16%
8% 21% 10% 15%
8% 21% 8% 11%
10% 22% 11% 14%
12% 20% 15% 14%
12% 22% 12% 21%
3% 20% 9% 14%
- - - -
8% 23% 11% 15%
8% 21% 8% 11%
10% 22% 11% 14%
12% 21% 14% 17%
4% 18% 10% 16%

10% 22% 11% 14%
10% 21% 10% 15%
6% 20% 13% 14%
9% 24% 10% 17%
- - - -
8% 20% 8% 12%
10% 19% 11% 15%
11% 21% 10% 12%
8% 23% 15% 19%
7% 29% 17% 18%
- - - -
10% 21% 14% 16%
8% 18% 6% 13%
9% 24% 13% 14%
9% 27% 18% 23%
8% 17% 14% 15%
9% 21% 13% 13%
12% 24% 11% 12%
7% 17% 5% 11%
- - - -
7% 21% 10% 17%
12% 23% 19% 17%
- - - -
7% 21% 10% 18%
13% 23% 19% 16%
- - - -
7% 31% 19% 19%
8% 17% 5% 7%
7% 28% 11% 15%
8% 21% 13% 17%
11% 24% 12% 13%
7% 17% 5% 13%
15% 21% 17% 18%
13% 16% 11% 8%
- - - -
9% 21% 16% 19%
11% 27% 15% 15%
6% 18% 3% 6%
- - - -
7% 21% 9% 13%
10% 21% 9% 10%
10% 22% 12% 18%
11% 21% 15% 18%
8% 21% 13% 17%
- - - -
8% 20% 2% 6%
8% 14% 8% 8%
- - - -
- - - -
12% 27% 13% 12%
- - - -
8% 21% 10% 13%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
8% 21% 10% 14%
- - - -
15% 22% 12% 20%
- - - -
- - - -
- - - -
8% 21% 10% 14%
16% 27% 18% 22%
- - - -
Overrated Connoisseur Special None of these
12% 8% 14% 27%
14% 8% 15% 26%
10% 7% 13% 29%
- - - -
11% 8% 17% 17%
10% 11% 19% 21%
11% 7% 15% 28%
10% 7% 13% 28%
12% 5% 9% 33%
21% 8% 12% 34%
11% 8% 17% 17%
10% 9% 17% 24%
11% 6% 11% 31%
21% 8% 12% 34%
10% 10% 18% 19%

10% 7% 14% 28%
17% 7% 10% 34%
11% 9% 17% 22%
14% 7% 11% 32%
11% 11% 20% 18%
11% 7% 15% 16%
10% 11% 19% 21%
11% 7% 15% 28%
10% 7% 13% 28%
12% 5% 9% 33%
23% 6% 10% 37%
18% 12% 14% 30%
11% 8% 17% 17%
12% 9% 17% 22%
10% 13% 17% 19%
13% 7% 17% 25%
9% 7% 14% 30%
17% 6% 10% 35%
20% 14% 16% 31%

17% 10% 16% 15%
13% 12% 20% 20%
11% 5% 13% 32%
23% 8% 9% 34%
5% 7% 17% 18%
8% 7% 14% 29%
10% 7% 9% 29%
19% 9% 15% 35%
- - - -
14% 13% 19% 16%
11% 7% 18% 26%
19% 5% 9% 35%
7% 6% 17% 22%
10% 7% 10% 31%
15% 8% 12% 33%
- - - -
8% 10% 13% 26%
- - - -
12% 11% 15% 28%
16% 9% 20% 28%
12% 7% 14% 26%

11% 10% 13% 30%
13% 6% 17% 25%
10% 8% 14% 20%
13% 5% 12% 32%
14% 5% 11% 29%
17% 7% 14% 31%
8% 10% 13% 26%
14% 10% 14% 27%
16% 9% 20% 28%
12% 7% 14% 26%
11% 10% 13% 30%
10% 8% 14% 20%
13% 5% 14% 29%
15% 6% 13% 30%
10% 8% 15% 24%
16% 8% 12% 28%
12% 8% 15% 27%
13% 6% 13% 35%
10% 8% 16% 25%
13% 7% 12% 26%

16% 8% 13% 32%
- - - -
- - - -
19% 8% 12% 34%
11% 9% 14% 32%
10% 8% 15% 26%
16% 15% 15% 18%
- - - -
10% 3% 12% 28%
- - - -
10% 7% 14% 28%
15% 10% 16% 15%
9% 7% 14% 28%
- - - -
- - - -
14% 7% 13% 29%
12% 7% 12% 28%
12% 8% 16% 27%
9% 10% 14% 21%

13% 8% 17% 27%
14% 7% 14% 29%
12% 8% 13% 28%
12% 8% 16% 25%
13% 7% 13% 28%
12% 8% 16% 26%
16% 4% 16% 19%
17% 12% 14% 27%
12% 7% 14% 27%
12% 8% 14% 27%
11% 8% 13% 25%
9% 8% 15% 27%
14% 3% 15% 36%
- - - -
17% 9% 15% 24%
12% 7% 14% 27%
12% 8% 14% 27%
10% 8% 13% 26%
11% 6% 15% 38%

13% 8% 16% 26%
13% 8% 14% 26%
11% 7% 12% 32%
11% 8% 16% 25%
- - - -
18% 7% 14% 28%
10% 8% 13% 26%
8% 9% 13% 28%
12% 6% 17% 29%
8% 10% 12% 25%
- - - -
11% 8% 17% 23%
16% 8% 12% 29%
11% 7% 15% 29%
11% 11% 20% 21%
11% 7% 17% 27%
7% 8% 15% 25%
10% 7% 21% 23%
12% 8% 13% 32%
- - - -
9% 9% 13% 27%
12% 8% 22% 18%
- - - -
8% 8% 14% 27%
14% 9% 21% 18%
- - - -
8% 10% 15% 23%
16% 8% 12% 36%
5% 9% 11% 26%
11% 8% 17% 24%
9% 4% 16% 30%
18% 7% 9% 33%
11% 11% 15% 18%
17% 9% 13% 33%
- - - -
11% 9% 18% 20%
8% 6% 21% 25%
16% 8% 12% 37%
- - - -
12% 6% 15% 31%
10% 2% 10% 35%
14% 9% 13% 24%
11% 9% 20% 19%
11% 8% 16% 25%
- - - -
16% 9% 12% 36%
17% 7% 11% 33%
- - - -
- - - -
8% 5% 16% 27%
- - - -
13% 8% 13% 30%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
13% 8% 13% 29%
- - - -
12% 7% 18% 19%
- - - -
- - - -
- - - -
13% 8% 13% 29%
10% 8% 19% 13%
- - - -
Sample Authentic Sophisticated Refreshing

aged 16+ who have 23% 7% 18%
heard of Kenco
880 25% 7% 21%
927 20% 7% 15%
10 - - -
206 18% 11% 14%
301 25% 9% 16%
302 17% 9% 15%
335 24% 5% 17%
308 26% 6% 20%
365 23% 4% 22%
206 18% 11% 14%
603 21% 9% 16%
643 25% 6% 19%
365 23% 4% 22%
507 22% 10% 15%

637 21% 7% 16%
673 25% 5% 21%
809 20% 10% 15%
1008 25% 5% 20%
80 19% 11% 18%
126 17% 11% 11%
301 25% 9% 16%
302 17% 9% 15%
335 24% 5% 17%
308 26% 6% 20%
229 22% 4% 21%
136 25% 4% 26%
206 18% 11% 14%
476 21% 9% 16%
186 24% 11% 16%
290 19% 8% 16%
513 23% 6% 17%
516 25% 5% 20%
106 25% 6% 25%

97 22% 16% 15%
294 24% 9% 20%
316 28% 4% 20%
173 24% 4% 27%
104 14% 6% 11%
305 17% 9% 11%
327 22% 7% 17%
191 23% 4% 18%
10 - - -
244 26% 11% 19%
311 23% 6% 18%
325 27% 5% 25%
256 18% 8% 11%
324 19% 7% 14%
347 22% 5% 18%
10 - - -
155 15% 8% 22%
77 29% 12% 10%
207 29% 5% 20%
158 18% 9% 13%
140 25% 4% 15%

160 28% 10% 19%
178 21% 6% 17%
244 18% 6% 20%
246 21% 6% 14%
162 25% 9% 22%
90 23% 8% 19%
155 15% 8% 22%
284 29% 7% 18%
158 18% 9% 13%
140 25% 4% 15%
160 28% 10% 19%
244 18% 6% 20%
424 21% 6% 16%
252 25% 8% 21%
570 22% 7% 17%
421 23% 8% 19%
523 23% 6% 18%
303 22% 8% 17%
853 22% 7% 16%
346 20% 10% 16%

618 25% 6% 21%
57 - - -
48 - - -
418 26% 4% 22%
96 25% 8% 18%
930 21% 8% 17%
77 21% 9% 10%
69 - - -
89 20% 4% 9%
34 - - -
264 21% 6% 16%
257 21% 7% 14%
650 22% 9% 18%
28 - - -
67 - - -
416 22% 6% 17%
549 21% 6% 17%
385 24% 9% 21%
134 21% 11% 16%

266 26% 8% 15%
483 21% 6% 17%
934 22% 7% 19%
400 24% 9% 16%
1032 21% 6% 17%
785 24% 9% 18%
102 26% 9% 20%
189 24% 7% 15%
345 23% 9% 19%
666 23% 7% 18%
251 22% 8% 18%
123 21% 3% 15%
92 17% 5% 18%
49 - - -
291 25% 8% 17%
345 23% 9% 19%
666 23% 7% 18%
374 22% 6% 17%
141 18% 5% 16%

476 26% 8% 17%
766 21% 7% 17%
408 24% 6% 21%
130 21% 8% 19%
37 - - -
660 25% 4% 19%
456 20% 8% 16%
234 21% 12% 21%
278 22% 7% 16%
171 25% 8% 17%
18 - - -
545 21% 8% 17%
637 24% 7% 22%
712 23% 8% 15%
153 21% 10% 13%
252 21% 7% 18%
155 24% 8% 17%
88 24% 6% 20%
108 23% 7% 19%
70 - - -
234 17% 9% 12%
188 26% 8% 24%
1 - - -
262 18% 8% 12%
205 25% 8% 24%
1 - - -
136 24% 9% 16%
367 23% 6% 16%
88 23% 9% 22%
462 22% 7% 18%
241 21% 8% 14%
397 25% 5% 20%
242 19% 9% 17%
82 20% 10% 11%
42 - - -
266 22% 8% 17%
113 19% 12% 12%
285 24% 5% 18%
46 - - -
196 22% 6% 20%
128 22% 5% 16%
659 23% 7% 20%
84 21% 7% 18%
353 24% 8% 19%
25 - - -
214 26% 7% 19%
127 19% 4% 10%
26 - - -
55 - - -
162 22% 7% 15%
24 - - -
1472 23% 7% 18%
21 - - -
2 - - -
63 - - -
6 - - -
3 - - -
16 - - -
9 - - -
45 - - -
18 - - -
10 - - -
16 - - -
9 - - -
18 - - -
29 - - -
2 - - -
4 - - -
8 - - -
23 - - -
1558 22% 7% 18%
34 - - -
98 19% 6% 15%
49 - - -
12 - - -
23 - - -
1558 22% 7% 18%
193 25% 9% 20%
23 - - -
Kenco
Stylish Cool Reassuring Delicious
11% 9% 15% 20%
12% 10% 16% 20%
11% 7% 14% 20%
- - - -
17% 16% 13% 20%
18% 15% 17% 21%
12% 10% 13% 19%
9% 6% 18% 21%
9% 4% 18% 19%
7% 5% 13% 20%
17% 16% 13% 20%
15% 12% 15% 20%
9% 5% 18% 20%
7% 5% 13% 20%
18% 15% 15% 21%

10% 8% 16% 20%
8% 4% 15% 20%
15% 13% 14% 20%
8% 5% 16% 20%
24% 14% 14% 19%
13% 17% 12% 21%
18% 15% 17% 21%
12% 10% 13% 19%
9% 6% 18% 21%
9% 4% 18% 19%
7% 4% 11% 20%
7% 7% 15% 21%
17% 16% 13% 20%
16% 14% 14% 20%
20% 13% 18% 20%
13% 14% 12% 20%
9% 6% 17% 20%
9% 3% 15% 20%
7% 9% 17% 22%
21% 13% 13% 24%
15% 17% 17% 20%
9% 5% 17% 19%
7% 6% 13% 20%
14% 17% 11% 16%
15% 9% 13% 19%
9% 5% 18% 22%
7% 4% 13% 20%
- - - -
19% 16% 18% 22%
11% 11% 15% 20%
7% 5% 15% 19%
17% 14% 12% 19%
10% 5% 16% 20%
8% 4% 15% 20%
- - - -
13% 8% 9% 21%
9% 9% 23% 19%
13% 8% 13% 23%
12% 6% 17% 19%
9% 9% 11% 19%
13% 11% 13% 22%
9% 10% 19% 24%
17% 10% 16% 16%
10% 7% 15% 19%
9% 9% 17% 23%
8% 6% 23% 11%
13% 8% 9% 21%
12% 8% 15% 22%
12% 6% 17% 19%
9% 9% 11% 19%
13% 11% 13% 22%
17% 10% 16% 16%
9% 8% 16% 21%
9% 8% 19% 19%
14% 10% 16% 16%
12% 9% 16% 22%
10% 8% 14% 21%
9% 7% 17% 23%
12% 11% 15% 21%
13% 7% 15% 16%

10% 7% 16% 20%
- - - -
- - - -
8% 5% 16% 21%
14% 9% 18% 22%
13% 10% 14% 20%
14% 10% 18% 14%
- - - -
3% 3% 15% 19%
- - - -
8% 9% 16% 17%
16% 10% 14% 20%
13% 10% 16% 21%
- - - -
- - - -
8% 6% 15% 19%
9% 7% 16% 20%
14% 9% 14% 21%
16% 13% 16% 25%

16% 13% 17% 20%
9% 6% 15% 18%
11% 8% 15% 20%
16% 13% 17% 22%
9% 7% 15% 19%
15% 11% 15% 21%
10% 5% 16% 22%
12% 9% 15% 20%
12% 7% 15% 21%
12% 10% 16% 21%
14% 10% 13% 20%
10% 12% 21% 15%
7% 3% 7% 24%
- - - -
11% 8% 15% 20%
12% 7% 15% 21%
12% 10% 16% 21%
13% 10% 16% 18%
8% 5% 10% 18%
11% 8% 17% 19%
13% 9% 15% 20%
10% 10% 15% 20%
10% 5% 10% 21%
- - - -
10% 6% 15% 20%
11% 8% 16% 21%
19% 11% 17% 21%
9% 11% 14% 20%
13% 14% 13% 20%
- - - -
18% 13% 16% 21%
10% 7% 16% 21%
8% 8% 14% 19%
21% 18% 15% 17%
19% 13% 16% 23%
21% 10% 19% 25%
10% 10% 26% 22%
9% 13% 15% 22%
- - - -
16% 7% 16% 20%
23% 21% 17% 24%
- - - -
16% 8% 16% 20%
21% 19% 18% 24%
- - - -
15% 18% 13% 21%
7% 5% 15% 16%
15% 10% 13% 27%
16% 12% 16% 22%
7% 9% 12% 18%
8% 5% 17% 20%
15% 8% 19% 18%
7% 9% 11% 16%
- - - -
22% 15% 14% 22%
10% 14% 12% 18%
7% 4% 16% 16%
- - - -
8% 7% 18% 22%
4% 4% 12% 19%
12% 8% 16% 20%
15% 10% 19% 21%
16% 13% 16% 22%
- - - -
7% 5% 18% 18%
6% 3% 13% 13%
- - - -
- - - -
7% 9% 14% 19%
- - - -
10% 7% 15% 20%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
10% 8% 15% 20%
- - - -
13% 11% 17% 20%
- - - -
- - - -
- - - -
10% 8% 15% 20%
18% 16% 19% 23%
- - - -
Pure Traditional Overrated Connoisseur
10% 34% 9% 6%
11% 34% 9% 6%
8% 33% 8% 5%
- - - -
18% 18% 14% 12%
14% 27% 9% 8%
11% 32% 6% 8%
7% 37% 6% 4%
6% 39% 8% 3%
6% 41% 11% 4%
18% 18% 14% 12%
12% 29% 7% 8%
7% 38% 7% 4%
6% 41% 11% 4%
15% 23% 11% 9%

9% 35% 6% 6%
6% 40% 10% 3%
14% 26% 9% 9%
6% 39% 8% 4%
24% 18% 14% 10%
14% 18% 13% 13%
14% 27% 9% 8%
11% 32% 6% 8%
7% 37% 6% 4%
6% 39% 8% 3%
6% 41% 10% 3%
6% 40% 13% 4%
18% 18% 14% 12%
13% 29% 8% 8%
17% 25% 11% 9%
11% 31% 6% 7%
7% 36% 7% 5%
6% 40% 8% 4%
7% 43% 14% 2%
23% 18% 14% 15%
16% 29% 7% 9%
7% 40% 7% 3%
5% 39% 10% 3%
13% 18% 13% 8%
9% 30% 7% 7%
6% 36% 7% 4%
6% 43% 11% 4%
- - - -
20% 22% 11% 12%
12% 34% 5% 6%
4% 42% 10% 3%
11% 24% 10% 7%
6% 35% 7% 6%
7% 38% 9% 4%
- - - -
10% 26% 6% 5%
9% 40% 4% 9%
9% 33% 7% 7%
9% 26% 14% 7%
10% 34% 11% 4%

11% 41% 8% 8%
11% 35% 7% 7%
11% 28% 9% 6%
7% 37% 9% 5%
9% 35% 9% 3%
8% 41% 9% 3%
10% 26% 6% 5%
9% 35% 6% 8%
9% 26% 14% 7%
10% 34% 11% 4%
11% 41% 8% 8%
11% 28% 9% 6%
9% 36% 8% 6%
8% 37% 9% 3%
11% 31% 8% 6%
11% 30% 9% 9%
8% 35% 10% 4%
7% 41% 8% 5%
10% 32% 7% 6%
9% 33% 10% 8%
9% 36% 10% 5%
- - - -
- - - -
7% 40% 11% 3%
16% 31% 4% 7%
9% 32% 8% 6%
13% 25% 9% 12%
- - - -
10% 36% 11% 2%
- - - -
10% 29% 7% 6%
12% 28% 9% 11%
9% 36% 8% 5%
- - - -
- - - -
8% 38% 11% 6%
8% 34% 8% 5%
9% 34% 8% 5%
14% 32% 4% 10%

13% 27% 10% 8%
9% 37% 11% 6%
8% 34% 8% 5%
14% 29% 8% 9%
8% 35% 9% 5%
11% 31% 8% 7%
16% 26% 10% 5%
8% 37% 12% 8%
7% 30% 9% 7%
9% 37% 7% 5%
13% 30% 9% 6%
9% 38% 11% 7%
7% 33% 7% 2%
- - - -
11% 33% 11% 7%
7% 30% 9% 7%
9% 37% 7% 5%
11% 33% 10% 6%
9% 26% 6% 4%
9% 34% 10% 7%
9% 32% 9% 6%
11% 35% 8% 6%
6% 32% 5% 2%
- - - -
7% 40% 10% 5%
10% 34% 7% 6%
15% 30% 5% 7%
10% 29% 10% 7%
12% 23% 9% 6%
- - - -
11% 33% 8% 8%
8% 39% 9% 5%
10% 29% 9% 5%
12% 35% 9% 11%
15% 31% 6% 7%
14% 33% 10% 10%
8% 33% 9% 8%
11% 34% 6% 7%
- - - -
9% 32% 8% 7%
16% 33% 7% 10%
- - - -
8% 32% 8% 8%
16% 34% 8% 9%
- - - -
14% 21% 10% 7%
7% 38% 9% 4%
7% 39% 8% 9%
12% 34% 6% 8%
9% 26% 12% 6%
7% 41% 11% 3%
14% 27% 9% 9%
11% 23% 6% 7%
- - - -
14% 33% 8% 9%
12% 24% 11% 7%
5% 42% 9% 3%
- - - -
8% 37% 4% 6%
6% 28% 13% 5%
10% 32% 9% 5%
8% 30% 5% 5%
13% 36% 7% 9%
- - - -
7% 37% 8% 4%
6% 42% 10% 3%
- - - -
- - - -
8% 30% 11% 5%
- - - -
8% 36% 9% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
9% 35% 9% 6%
- - - -
15% 28% 9% 10%
- - - -
- - - -
- - - -
9% 35% 9% 6%
15% 27% 7% 9%
- - - -
Special None of these Sample Authentic
aged 16+ who have
9% 24% 21%
heard of Taylors of
Harrogate
11% 23% 651 22%
8% 26% 663 20%
- - 5 -
12% 21% 136 13%
13% 24% 203 15%
11% 26% 217 15%
7% 25% 239 26%
7% 25% 245 25%
8% 24% 279 26%
12% 21% 136 13%
12% 25% 420 15%
7% 25% 484 26%
8% 24% 279 26%
13% 23% 339 14%

9% 26% 456 21%
7% 24% 524 26%
12% 24% 556 14%
7% 25% 763 26%
13% 24% 52 -
12% 20% 84 11%
13% 24% 203 15%
11% 26% 217 15%
7% 25% 239 26%
7% 25% 245 25%
8% 25% 179 25%
8% 21% 100 27%
12% 21% 136 13%
13% 25% 327 14%
11% 23% 125 17%
14% 26% 202 12%
8% 25% 372 24%
7% 26% 410 26%
9% 21% 74 -
15% 15% 78 5%
14% 22% 210 19%
7% 25% 233 28%
10% 23% 130 26%
9% 26% 54 -
10% 28% 209 11%
7% 25% 251 24%
6% 25% 149 26%
- - 5 -
15% 18% 179 15%
11% 24% 227 22%
8% 24% 245 27%
11% 26% 156 13%
7% 27% 228 19%
7% 25% 279 24%
- - 5 -
7% 23% 100 21%
14% 25% 62 -
10% 24% 154 24%
11% 25% 117 18%
7% 29% 103 20%

10% 19% 120 19%
7% 24% 118 21%
12% 26% 185 18%
8% 23% 183 20%
7% 27% 116 24%
12% 22% 61 -
7% 23% 100 21%
11% 24% 216 25%
11% 25% 117 18%
7% 29% 103 20%
10% 19% 120 19%
12% 26% 185 18%
8% 23% 301 20%
9% 25% 177 23%
11% 23% 425 19%
9% 25% 293 20%
8% 25% 371 20%
9% 26% 230 27%
10% 24% 631 19%
9% 24% 250 15%

8% 25% 438 27%
- - 29 -
- - 30 -
7% 22% 321 28%
9% 29% 58 -
10% 25% 675 19%
16% 17% 64 -
- - 47 -
9% 27% 68 -
- - 27 -
10% 26% 206 22%
12% 19% 218 13%
9% 25% 437 19%
- - 20 -
- - 57 -
7% 24% 336 24%
9% 25% 393 21%
10% 21% 277 19%
10% 24% 79 19%

12% 27% 177 19%
7% 24% 393 23%
10% 24% 670 21%
12% 26% 256 19%
8% 25% 786 22%
11% 24% 533 19%
10% 22% 82 21%
12% 21% 119 30%
9% 25% 230 21%
9% 23% 476 20%
7% 23% 213 15%
14% 28% 106 24%
8% 32% 67 -
- - 26 -
11% 21% 201 26%
9% 25% 230 21%
9% 23% 476 20%
9% 25% 319 18%
8% 35% 93 22%
11% 22% 373 23%
9% 24% 572 19%
9% 25% 273 24%
8% 28% 78 18%
- - 23 -
7% 23% 526 23%
9% 24% 343 20%
15% 21% 153 20%
11% 28% 180 21%
9% 29% 105 12%
- - 12 -
12% 21% 386 16%
7% 24% 484 24%
10% 28% 503 22%
15% 18% 99 13%
12% 22% 183 15%
12% 21% 104 17%
8% 23% 70 -
6% 28% 79 16%
- - 53 -
12% 24% 150 13%
14% 15% 146 16%
- - 1 -
10% 24% 172 15%
13% 16% 161 19%
- - 1 -
11% 29% 81 9%
8% 27% 258 26%
8% 19% 50 -
10% 22% 335 20%
10% 29% 179 21%
7% 24% 304 24%
11% 21% 189 19%
15% 27% 52 -
- - 23 -
13% 19% 193 13%
11% 30% 73 -
7% 27% 206 29%
- - 27 -
7% 27% 142 28%
9% 27% 106 24%
10% 23% 497 19%
10% 21% 52 -
11% 22% 264 20%
- - 19 -
8% 26% 147 27%
7% 28% 95 25%
- - 16 -
- - 37 -
9% 26% 123 20%
- - 19 -
8% 26% 1071 21%
- - 19 -
- - 2 -
- - 45 -
- - 8 -
- - 2 -
- - 13 -
- - 5 -
- - 25 -
- - 18 -
- - 6 -
- - 12 -
- - 11 -
- - 12 -
- - 19 -
- - 2 -
- - 4 -
- - 4 -
- - 18 -
9% 25% 1137 21%
- - 28 -
12% 22% 72 -
- - 33 -
- - 8 -
- - 18 -
9% 25% 1137 21%
13% 17% 141 21%
- - 18 -
Tay
18% 13% 17% 8%
14% 14% 16% 9%
21% 12% 19% 6%
- - - -
21% 13% 16% 14%
18% 12% 17% 16%
19% 12% 21% 8%
20% 16% 20% 4%
19% 12% 19% 4%
12% 14% 11% 4%
21% 13% 16% 14%
19% 12% 19% 12%
19% 14% 20% 4%
12% 14% 11% 4%
19% 12% 17% 15%

20% 14% 21% 6%
15% 13% 15% 4%
19% 12% 19% 12%
17% 14% 17% 4%
- - - -
20% 11% 15% 14%
18% 12% 17% 16%
19% 12% 21% 8%
20% 16% 20% 4%
19% 12% 19% 4%
12% 13% 13% 4%
12% 14% 9% 3%
21% 13% 16% 14%
19% 11% 17% 14%
20% 12% 17% 13%
18% 11% 18% 15%
19% 15% 21% 4%
15% 13% 17% 4%
- - - -
18% 10% 14% 14%
17% 15% 18% 15%
14% 15% 18% 4%
8% 15% 9% 5%
- - - -
21% 9% 21% 9%
24% 13% 21% 4%
16% 12% 13% 3%
- - - -
18% 12% 15% 17%
16% 18% 22% 8%
10% 13% 11% 4%
21% 12% 19% 12%
23% 10% 20% 4%
20% 13% 18% 4%
- - - -
18% 13% 22% 5%
- - - -
21% 14% 16% 5%
10% 13% 18% 8%
15% 11% 11% 3%

23% 8% 18% 11%
19% 14% 20% 8%
16% 15% 16% 11%
20% 14% 15% 5%
22% 14% 19% 9%
- - - -
18% 13% 22% 5%
18% 12% 18% 7%
10% 13% 18% 8%
15% 11% 11% 3%
23% 8% 18% 11%
16% 15% 16% 11%
20% 14% 17% 7%
20% 17% 19% 7%
15% 14% 18% 11%
19% 13% 17% 9%
19% 14% 16% 5%
18% 12% 20% 4%
17% 13% 19% 9%
19% 13% 17% 8%

18% 13% 16% 5%
- - - -
- - - -
16% 12% 13% 3%
- - - -
18% 13% 19% 7%
- - - -
- - - -
- - - -
- - - -
16% 13% 12% 9%
13% 14% 23% 11%
21% 13% 18% 8%
- - - -
- - - -
15% 14% 18% 6%
16% 13% 17% 6%
19% 14% 17% 7%
28% 14% 15% 8%

21% 12% 20% 12%
15% 13% 18% 7%
17% 13% 17% 6%
23% 13% 18% 11%
16% 13% 17% 7%
21% 13% 18% 9%
16% 11% 10% 12%
15% 15% 13% 6%
19% 14% 16% 7%
18% 12% 18% 7%
17% 13% 24% 9%
18% 22% 20% 8%
- - - -
- - - -
15% 13% 12% 8%
19% 14% 16% 7%
18% 12% 18% 7%
18% 16% 23% 8%
17% 9% 10% 6%
15% 13% 17% 9%
17% 14% 16% 8%
23% 12% 20% 7%
22% 13% 17% 6%
- - - -
16% 12% 17% 5%
18% 15% 22% 8%
22% 13% 18% 12%
18% 14% 15% 10%
21% 10% 12% 10%
- - - -
19% 14% 22% 11%
16% 13% 18% 5%
19% 13% 14% 7%
19% 11% 23% 21%
16% 14% 22% 10%
23% 16% 29% 10%
- - - -
18% 15% 16% 13%
- - - -
23% 9% 21% 9%
14% 18% 25% 17%
- - - -
24% 9% 20% 8%
14% 19% 24% 16%
- - - -
22% 10% 14% 12%
13% 13% 14% 3%
- - - -
20% 14% 22% 11%
19% 11% 16% 6%
16% 13% 16% 3%
17% 16% 19% 13%
- - - -
- - - -
18% 13% 24% 15%
- - - -
12% 16% 12% 3%
- - - -
23% 16% 18% 6%
14% 11% 17% 7%
19% 13% 17% 8%
- - - -
20% 16% 22% 12%
- - - -
11% 16% 12% 3%
16% 8% 18% 2%
- - - -
- - - -
20% 10% 19% 5%
- - - -
19% 13% 17% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
18% 13% 17% 6%
- - - -
- - - -
- - - -
- - - -
- - - -
18% 13% 17% 6%
16% 15% 16% 16%
- - - -
10% 18% 10% 30%
11% 18% 12% 30%
9% 19% 8% 29%
- - - -
11% 18% 14% 13%
10% 18% 12% 20%
10% 14% 13% 24%
11% 23% 8% 33%
10% 16% 6% 36%
8% 20% 10% 40%
11% 18% 14% 13%
10% 16% 13% 22%
11% 19% 7% 35%
8% 20% 10% 40%
11% 18% 13% 17%

11% 19% 10% 29%
9% 18% 8% 38%
10% 16% 13% 20%
10% 20% 8% 37%
- - - -
11% 19% 12% 8%
10% 18% 12% 20%
10% 14% 13% 24%
11% 23% 8% 33%
10% 16% 6% 36%
8% 22% 11% 42%
9% 16% 8% 36%
11% 18% 14% 13%
10% 16% 14% 22%
7% 20% 13% 22%
12% 14% 15% 22%
10% 20% 7% 31%
10% 19% 8% 39%
- - - -
8% 22% 14% 10%
12% 15% 18% 25%
12% 20% 8% 37%
8% 18% 11% 38%
- - - -
9% 17% 7% 20%
9% 19% 6% 32%
8% 22% 9% 42%
- - - -
11% 18% 15% 17%
11% 19% 15% 32%
11% 17% 9% 38%
10% 17% 11% 17%
10% 19% 6% 27%
8% 19% 7% 38%
- - - -
5% 15% 9% 20%
- - - -
7% 21% 10% 31%
12% 25% 5% 30%
11% 13% 9% 31%

10% 13% 13% 33%
14% 28% 13% 35%
11% 17% 12% 28%
10% 15% 10% 30%
9% 17% 9% 28%
- - - -
5% 15% 9% 20%
9% 20% 10% 30%
12% 25% 5% 30%
11% 13% 9% 31%
10% 13% 13% 33%
11% 17% 12% 28%
11% 20% 11% 32%
9% 18% 8% 31%
11% 17% 10% 26%
8% 19% 10% 28%
11% 18% 11% 32%
10% 21% 9% 35%
11% 19% 10% 27%
7% 14% 8% 25%
11% 19% 10% 36%
- - - -
- - - -
10% 20% 10% 41%
- - - -
9% 19% 9% 26%
- - - -
- - - -
- - - -
- - - -
13% 19% 12% 33%
9% 20% 13% 24%
9% 16% 7% 26%
- - - -
- - - -
11% 20% 11% 38%
11% 16% 6% 28%
6% 18% 11% 29%
6% 14% 11% 15%

11% 19% 14% 23%
12% 21% 11% 37%
9% 17% 8% 29%
10% 17% 13% 21%
11% 19% 9% 33%
8% 18% 12% 25%
11% 15% 11% 20%
13% 13% 10% 28%
10% 19% 9% 28%
9% 18% 9% 33%
8% 17% 9% 26%
16% 32% 16% 40%
- - - -
- - - -
12% 14% 10% 24%
10% 19% 9% 28%
9% 18% 9% 33%
11% 22% 11% 30%
6% 13% 9% 27%
13% 20% 11% 34%
10% 19% 10% 28%
8% 18% 9% 27%
9% 10% 6% 29%
- - - -
9% 18% 9% 36%
11% 20% 10% 27%
13% 20% 8% 24%
8% 18% 12% 30%
11% 14% 10% 18%
- - - -
12% 19% 10% 24%
9% 21% 8% 33%
10% 16% 11% 30%
15% 16% 12% 26%
13% 18% 12% 21%
11% 21% 11% 26%
- - - -
8% 16% 6% 20%
- - - -
11% 18% 6% 25%
15% 19% 15% 23%
- - - -
10% 18% 6% 24%
15% 20% 16% 25%
- - - -
11% 15% 11% 15%
11% 17% 9% 33%
- - - -
10% 20% 10% 26%
10% 21% 12% 39%
8% 21% 9% 37%
11% 15% 12% 22%
- - - -
- - - -
10% 18% 13% 21%
- - - -
11% 19% 7% 36%
- - - -
10% 22% 6% 33%
12% 18% 8% 43%
9% 17% 10% 28%
- - - -
11% 20% 11% 30%
- - - -
12% 18% 7% 31%
9% 16% 9% 35%
- - - -
- - - -
8% 23% 12% 41%
- - - -
9% 18% 9% 31%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
9% 18% 9% 31%
- - - -
- - - -
- - - -
- - - -
- - - -
9% 18% 9% 31%
16% 21% 16% 20%
- - - -
7% 18% 18% 22%
8% 18% 17% 22%
7% 18% 18% 22%
- - - -
10% 15% 14% 21%
10% 17% 19% 21%
6% 12% 16% 24%
6% 21% 13% 22%
5% 20% 19% 22%
6% 18% 23% 23%
10% 15% 14% 21%
8% 15% 17% 22%
6% 21% 16% 22%
6% 18% 23% 23%
10% 16% 17% 21%

6% 17% 14% 23%
6% 19% 21% 22%
8% 15% 17% 22%
6% 20% 18% 22%
- - - -
12% 12% 14% 24%
10% 17% 19% 21%
6% 12% 16% 24%
6% 21% 13% 22%
5% 20% 19% 22%
6% 17% 22% 25%
7% 21% 23% 19%
10% 15% 14% 21%
9% 13% 17% 22%
11% 19% 14% 22%
7% 9% 19% 23%
6% 21% 15% 23%
6% 19% 21% 22%
- - - -
12% 18% 19% 21%
9% 15% 19% 21%
6% 21% 14% 24%
6% 16% 18% 24%
- - - -
7% 14% 16% 24%
6% 21% 18% 20%
7% 20% 27% 22%
- - - -
11% 18% 22% 19%
6% 18% 13% 23%
7% 17% 16% 24%
10% 13% 12% 23%
7% 17% 15% 23%
5% 21% 25% 20%
- - - -
9% 21% 15% 24%
- - - -
6% 25% 22% 20%
8% 23% 21% 19%
4% 19% 20% 28%

8% 11% 16% 18%
6% 17% 13% 19%
6% 12% 18% 18%
9% 18% 15% 26%
3% 19% 17% 28%
- - - -
9% 21% 15% 24%
7% 20% 21% 22%
8% 23% 21% 19%
4% 19% 20% 28%
8% 11% 16% 18%
6% 12% 18% 18%
8% 18% 14% 23%
5% 18% 18% 26%
7% 18% 15% 20%
11% 16% 20% 22%
6% 17% 18% 24%
4% 20% 20% 24%
7% 16% 17% 21%
8% 16% 14% 28%

6% 21% 20% 21%
- - - -
- - - -
6% 21% 20% 19%
- - - -
7% 15% 17% 23%
- - - -
- - - -
- - - -
- - - -
9% 17% 16% 20%
8% 16% 17% 18%
6% 16% 17% 27%
- - - -
- - - -
7% 17% 16% 19%
6% 15% 20% 23%
4% 19% 17% 25%
11% 15% 10% 28%

11% 22% 19% 21%
7% 18% 17% 20%
5% 17% 19% 23%
11% 20% 16% 23%
7% 16% 18% 21%
7% 19% 17% 24%
7% 16% 20% 28%
13% 23% 18% 20%
7% 18% 19% 25%
7% 17% 18% 21%
4% 17% 18% 19%
6% 20% 14% 16%
- - - -
- - - -
10% 20% 19% 23%
7% 18% 19% 25%
7% 17% 18% 21%
5% 18% 17% 18%
5% 14% 14% 34%

8% 18% 19% 17%
6% 17% 15% 22%
8% 21% 24% 26%
9% 14% 13% 28%
- - - -
6% 18% 18% 20%
7% 17% 19% 20%
10% 23% 15% 25%
4% 16% 21% 26%
9% 12% 13% 30%
- - - -
10% 17% 17% 18%
7% 20% 20% 21%
5% 16% 16% 26%
11% 17% 17% 14%
9% 13% 17% 21%
10% 15% 20% 15%
- - - -
9% 11% 14% 23%
- - - -
11% 16% 15% 20%
8% 14% 21% 15%
- - - -
10% 19% 15% 20%
8% 14% 20% 15%
- - - -
10% 11% 14% 30%
7% 21% 16% 28%
- - - -
9% 17% 16% 18%
5% 13% 18% 26%
6% 22% 22% 22%
7% 19% 16% 16%
- - - -
- - - -
9% 16% 18% 15%
- - - -
7% 23% 17% 26%
- - - -
8% 18% 14% 22%
4% 14% 17% 26%
6% 18% 18% 20%
- - - -
8% 17% 17% 16%
- - - -
10% 20% 18% 27%
5% 21% 14% 28%
- - - -
- - - -
6% 13% 18% 23%
- - - -
7% 18% 19% 24%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
7% 18% 19% 23%
- - - -
- - - -
- - - -
- - - -
- - - -
7% 18% 19% 23%
8% 14% 13% 16%
- - - -

aged 16+ who have 21% 12% 15%
heard of Lavazza
772 23% 12% 17%
780 19% 11% 12%
9 - - -
182 14% 11% 15%
280 20% 15% 17%
265 15% 8% 12%
284 24% 16% 14%
269 28% 12% 13%
281 22% 8% 17%
182 14% 11% 15%
545 17% 12% 14%
553 26% 14% 14%
281 22% 8% 17%
462 17% 13% 16%

549 19% 12% 13%
550 25% 10% 15%
727 17% 11% 15%
834 25% 12% 15%
70 - - -
112 14% 11% 12%
280 20% 15% 17%
265 15% 8% 12%
284 24% 16% 14%
269 28% 12% 13%
187 23% 10% 15%
94 21% 5% 20%
182 14% 11% 15%
431 17% 12% 16%
175 20% 17% 15%
256 15% 9% 16%
445 23% 13% 14%
431 26% 10% 13%
72 - - -
97 11% 8% 16%
268 21% 13% 17%
282 27% 13% 16%
125 25% 10% 21%
80 16% 14% 14%
273 14% 10% 12%
271 24% 15% 12%
156 21% 6% 13%
9 - - -
236 18% 14% 18%
272 22% 11% 17%
264 27% 10% 17%
219 16% 13% 15%
275 17% 12% 9%
286 23% 9% 14%
9 - - -
134 21% 11% 12%
62 - - -
174 21% 14% 20%
131 19% 10% 14%
119 18% 13% 13%

138 17% 16% 18%
149 25% 11% 17%
223 22% 13% 14%
215 18% 7% 12%
139 20% 14% 14%
77 25% 9% 18%
134 21% 11% 12%
236 23% 14% 17%
131 19% 10% 14%
119 18% 13% 13%
138 17% 16% 18%
223 22% 13% 14%
364 21% 8% 14%
216 22% 12% 16%
514 21% 12% 15%
359 20% 12% 16%
439 19% 10% 14%
249 26% 14% 15%
767 20% 12% 14%
305 16% 12% 11%

489 25% 11% 18%
48 - - -
37 - - -
331 27% 11% 18%
74 - - -
835 19% 13% 14%
73 - - -
60 - - -
75 24% 11% 7%
29 - - -
246 19% 14% 17%
236 20% 8% 11%
565 18% 13% 13%
25 - - -
66 - - -
381 27% 12% 16%
466 21% 12% 14%
316 19% 12% 14%
108 13% 13% 13%

224 21% 11% 17%
447 24% 11% 15%
782 20% 12% 14%
332 18% 11% 16%
913 22% 12% 15%
648 19% 12% 15%
87 21% 16% 16%
153 24% 14% 14%
288 19% 10% 15%
569 19% 13% 16%
232 23% 9% 14%
122 29% 15% 16%
73 - - -
37 - - -
240 23% 15% 15%
288 19% 10% 15%
569 19% 13% 16%
354 25% 11% 15%
110 16% 6% 7%
420 26% 12% 15%
650 20% 12% 15%
346 20% 12% 14%
112 13% 11% 13%
33 - - -
554 24% 12% 14%
399 22% 11% 15%
198 17% 11% 16%
248 19% 14% 15%
146 14% 8% 14%
16 - - -
482 18% 10% 17%
523 23% 11% 15%
622 22% 13% 14%
139 17% 14% 17%
230 17% 11% 18%
133 17% 10% 20%
75 25% 7% 15%
94 19% 7% 15%
58 - - -
200 15% 11% 14%
176 19% 13% 22%
1 - - -
225 16% 10% 12%
191 20% 12% 22%
1 - - -
112 15% 11% 15%
301 22% 12% 12%
70 - - -
411 20% 12% 16%
214 25% 14% 14%
315 25% 10% 15%
224 16% 12% 13%
70 - - -
33 - - -
246 17% 12% 15%
103 25% 15% 17%
231 23% 12% 13%
37 - - -
165 25% 13% 16%
111 24% 13% 11%
565 20% 10% 15%
77 18% 10% 16%
315 21% 13% 17%
19 - - -
175 21% 11% 13%
106 21% 12% 12%
20 - - -
46 - - -
149 28% 14% 15%
19 - - -
1247 21% 11% 15%
18 - - -
2 - - -
67 - - -
7 - - -
3 - - -
16 - - -
7 - - -
43 - - -
18 - - -
9 - - -
15 - - -
9 - - -
13 - - -
28 - - -
1 - - -
3 - - -
3 - - -
19 - - -
1334 22% 12% 14%
33 - - -
94 15% 7% 19%
42 - - -
6 - - -
19 - - -
1334 22% 12% 14%
175 15% 13% 17%
19 - - -
Lavazza
20% 10% 9% 18%
20% 12% 11% 19%
19% 8% 7% 17%
- - - -
19% 15% 11% 19%
21% 14% 9% 21%
18% 11% 9% 15%
21% 9% 8% 18%
23% 9% 9% 16%
16% 5% 7% 21%
19% 15% 11% 19%
20% 12% 9% 18%
22% 9% 9% 17%
16% 5% 7% 21%
21% 15% 10% 20%

20% 10% 8% 16%
20% 7% 8% 18%
20% 13% 9% 18%
20% 8% 8% 18%
- - - -
15% 16% 9% 19%
21% 14% 9% 21%
18% 11% 9% 15%
21% 9% 8% 18%
23% 9% 9% 16%
16% 4% 6% 19%
18% 5% 10% 24%
19% 15% 11% 19%
20% 13% 9% 19%
19% 11% 7% 21%
20% 15% 10% 18%
21% 9% 9% 17%
19% 6% 7% 17%
- - - -
18% 20% 13% 22%
20% 15% 10% 18%
23% 10% 10% 18%
18% 6% 11% 24%
19% 10% 8% 16%
20% 10% 7% 18%
21% 8% 8% 16%
15% 4% 4% 18%
- - - -
21% 18% 12% 21%
19% 11% 9% 18%
20% 8% 11% 19%
20% 11% 7% 20%
20% 8% 8% 14%
19% 6% 6% 17%
- - - -
27% 10% 7% 17%
- - - -
22% 10% 7% 21%
15% 9% 7% 18%
22% 9% 8% 11%
21% 11% 5% 13%
26% 10% 11% 24%
20% 14% 10% 23%
13% 9% 10% 14%
19% 6% 8% 18%
17% 10% 13% 22%
27% 10% 7% 17%
22% 10% 9% 20%
15% 9% 7% 18%
22% 9% 8% 11%
21% 11% 5% 13%
20% 14% 10% 23%
18% 9% 10% 18%
18% 8% 10% 19%
23% 12% 8% 18%
19% 12% 9% 18%
16% 7% 8% 15%
21% 8% 10% 23%
20% 11% 9% 18%
19% 10% 8% 14%

21% 8% 9% 21%
- - - -
- - - -
18% 5% 7% 21%
- - - -
20% 11% 9% 17%
- - - -
- - - -
13% 5% 7% 15%
- - - -
16% 11% 11% 13%
21% 13% 10% 19%
20% 10% 7% 18%
- - - -
- - - -
19% 10% 10% 17%
19% 9% 8% 17%
21% 8% 7% 22%
19% 11% 6% 17%

20% 14% 12% 20%
20% 11% 10% 16%
20% 9% 7% 19%
20% 13% 10% 19%
20% 10% 9% 17%
21% 11% 8% 20%
21% 13% 7% 23%
19% 8% 11% 20%
16% 9% 8% 17%
21% 10% 7% 18%
23% 9% 10% 19%
24% 16% 16% 19%
- - - -
- - - -
20% 10% 10% 21%
16% 9% 8% 17%
21% 10% 7% 18%
23% 12% 12% 19%
14% 10% 5% 14%

19% 11% 11% 19%
20% 10% 9% 18%
21% 10% 7% 19%
22% 6% 3% 16%
- - - -
23% 8% 7% 19%
17% 10% 11% 16%
15% 10% 7% 19%
21% 13% 8% 21%
21% 14% 12% 18%
- - - -
22% 13% 10% 17%
21% 7% 8% 19%
18% 11% 8% 18%
22% 16% 12% 16%
23% 11% 11% 17%
23% 14% 11% 15%
28% 11% 12% 20%
20% 11% 7% 15%
- - - -
21% 10% 10% 16%
24% 18% 11% 16%
- - - -
23% 10% 9% 15%
24% 17% 12% 19%
- - - -
23% 15% 13% 20%
17% 7% 9% 19%
- - - -
24% 12% 9% 17%
20% 10% 7% 18%
18% 5% 9% 22%
21% 14% 10% 17%
- - - -
- - - -
25% 12% 10% 17%
18% 12% 8% 21%
19% 6% 9% 18%
- - - -
22% 12% 8% 16%
21% 9% 6% 14%
20% 11% 9% 20%
14% 9% 9% 18%
26% 13% 10% 16%
- - - -
20% 6% 8% 19%
13% 9% 11% 18%
- - - -
- - - -
21% 9% 5% 22%
- - - -
19% 9% 8% 17%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
19% 9% 8% 18%
- - - -
13% 13% 11% 24%
- - - -
- - - -
- - - -
19% 9% 8% 18%
21% 18% 11% 22%
- - - -
10% 18% 11% 13%
12% 19% 13% 13%
7% 17% 9% 12%
- - - -
16% 21% 12% 9%
14% 21% 9% 10%
9% 15% 12% 15%
8% 15% 11% 19%
7% 20% 10% 12%
6% 16% 12% 10%
16% 21% 12% 9%
12% 18% 10% 12%
8% 18% 11% 16%
6% 16% 12% 10%
15% 21% 10% 10%

9% 15% 11% 17%
7% 18% 11% 11%
13% 19% 10% 12%
7% 17% 11% 14%
- - - -
14% 22% 8% 9%
14% 21% 9% 10%
9% 15% 12% 15%
8% 15% 11% 19%
7% 20% 10% 12%
9% 17% 11% 8%
2% 15% 14% 13%
16% 21% 12% 9%
13% 20% 10% 11%
15% 23% 9% 11%
11% 18% 11% 11%
8% 15% 11% 18%
8% 18% 10% 10%
- - - -
20% 19% 12% 11%
16% 19% 13% 14%
9% 20% 12% 15%
6% 17% 15% 10%
11% 25% 10% 8%
7% 17% 7% 11%
7% 15% 10% 16%
6% 16% 9% 10%
- - - -
19% 19% 11% 13%
12% 17% 12% 16%
6% 20% 16% 11%
10% 23% 8% 6%
5% 13% 11% 17%
7% 16% 7% 11%
- - - -
4% 16% 10% 10%
- - - -
13% 12% 8% 15%
12% 14% 11% 18%
8% 15% 10% 8%
10% 21% 11% 12%
7% 22% 7% 17%
14% 23% 6% 13%
8% 16% 17% 9%
9% 20% 16% 11%
6% 17% 12% 10%
4% 16% 10% 10%
13% 14% 9% 15%
12% 14% 11% 18%
8% 15% 10% 8%
10% 21% 11% 12%
14% 23% 6% 13%
8% 19% 13% 12%
8% 19% 14% 11%
13% 18% 10% 14%
10% 17% 12% 14%
8% 17% 14% 10%
7% 20% 6% 13%
11% 18% 10% 14%
10% 18% 12% 12%

7% 17% 11% 11%
- - - -
- - - -
6% 18% 12% 11%
- - - -
10% 17% 10% 13%
- - - -
- - - -
11% 25% 12% 15%
- - - -
13% 20% 9% 13%
13% 19% 11% 14%
9% 18% 12% 13%
- - - -
- - - -
10% 22% 11% 15%
9% 14% 10% 11%
10% 16% 9% 14%
9% 20% 15% 11%

13% 17% 9% 9%
9% 23% 12% 15%
9% 15% 10% 13%
11% 18% 11% 10%
9% 19% 11% 13%
11% 17% 10% 12%
8% 22% 8% 11%
13% 16% 8% 12%
7% 15% 13% 11%
9% 19% 13% 12%
13% 16% 9% 13%
15% 29% 9% 20%
- - - -
- - - -
11% 18% 8% 12%
7% 15% 13% 11%
9% 19% 13% 12%
14% 20% 9% 15%
5% 10% 7% 10%
10% 21% 11% 12%
11% 17% 10% 14%
8% 16% 13% 12%
7% 18% 13% 9%
- - - -
8% 18% 12% 13%
12% 18% 10% 15%
11% 17% 11% 11%
10% 21% 10% 11%
12% 16% 11% 12%
- - - -
13% 18% 10% 13%
8% 18% 12% 14%
9% 18% 10% 11%
14% 21% 10% 15%
13% 15% 9% 10%
12% 19% 8% 17%
12% 15% 13% 20%
6% 12% 12% 13%
- - - -
7% 17% 9% 13%
19% 22% 10% 11%
- - - -
7% 16% 9% 14%
19% 21% 10% 13%
- - - -
13% 17% 11% 12%
9% 14% 12% 13%
- - - -
12% 18% 9% 14%
9% 21% 8% 11%
7% 19% 14% 13%
12% 19% 10% 13%
- - - -
- - - -
13% 18% 10% 13%
14% 20% 9% 8%
7% 14% 13% 13%
- - - -
10% 18% 8% 17%
5% 22% 8% 14%
10% 19% 12% 12%
8% 16% 5% 6%
13% 19% 11% 16%
- - - -
7% 13% 11% 10%
12% 17% 15% 16%
- - - -
- - - -
9% 23% 9% 11%
- - - -
8% 17% 11% 13%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
9% 18% 11% 13%
- - - -
14% 15% 5% 11%
- - - -
- - - -
- - - -
9% 18% 11% 13%
17% 19% 7% 13%
- - - -
Special None of these Sample Authentic

13% 26% aged 16+ who have 17%
heard of Nespresso
13% 23% 875 19%
13% 30% 920 15%
- - 10 -
12% 24% 241 17%
16% 24% 314 23%
12% 25% 303 15%
14% 28% 313 17%
11% 25% 296 16%
13% 31% 338 14%
12% 24% 241 17%
14% 24% 617 19%
12% 27% 609 16%
13% 31% 338 14%
14% 24% 555 20%

13% 26% 616 16%
12% 28% 634 15%
13% 24% 858 18%
12% 28% 947 15%
- - 99 24%
12% 26% 142 11%
16% 24% 314 23%
12% 25% 303 15%
14% 28% 313 17%
11% 25% 296 16%
16% 33% 215 15%
6% 29% 123 13%
12% 24% 241 17%
16% 23% 490 21%
15% 23% 193 19%
16% 23% 297 22%
12% 27% 491 15%
13% 29% 487 16%
- - 96 10%
11% 20% 122 17%
14% 20% 299 26%
12% 26% 297 14%
11% 24% 157 15%
13% 30% 114 15%
15% 28% 314 13%
12% 28% 312 18%
14% 37% 180 13%
- - 10 -
14% 20% 278 23%
13% 24% 295 19%
11% 24% 302 16%
16% 28% 270 17%
13% 29% 319 13%
13% 32% 331 14%
- - 10 -
10% 27% 154 18%
- - 75 13%
15% 29% 208 18%
16% 24% 159 18%
10% 34% 137 14%

13% 25% 160 13%
13% 21% 173 17%
17% 21% 249 19%
10% 30% 244 18%
10% 27% 161 18%
13% 29% 85 12%
10% 27% 154 18%
14% 28% 283 17%
16% 24% 159 18%
10% 34% 137 14%
13% 25% 160 13%
17% 21% 249 19%
11% 26% 417 18%
11% 28% 246 16%
15% 21% 595 18%
13% 26% 409 19%
10% 29% 515 15%
12% 33% 286 15%
13% 23% 852 18%
11% 30% 343 15%

13% 29% 610 16%
- - 67 -
- - 48 -
14% 27% 393 15%
- - 103 12%
13% 25% 924 18%
- - 83 13%
- - 71 -
5% 31% 85 14%
- - 32 -
13% 26% 261 16%
16% 19% 262 18%
12% 27% 643 18%
- - 29 -
- - 70 -
14% 21% 411 14%
13% 28% 530 17%
13% 25% 377 16%
9% 31% 134 19%

14% 32% 283 18%
13% 22% 481 15%
13% 27% 907 17%
12% 32% 417 19%
13% 25% 1011 16%
13% 29% 794 18%
14% 23% 100 12%
16% 28% 184 20%
11% 29% 336 13%
14% 25% 658 19%
15% 23% 250 18%
11% 17% 125 18%
- - 94 9%
- - 58 -
15% 26% 284 17%
11% 29% 336 13%
14% 25% 658 19%
13% 21% 375 18%
5% 40% 152 13%

15% 23% 483 19%
12% 25% 755 17%
13% 30% 405 14%
13% 30% 129 12%
- - 33 -
12% 24% 628 16%
15% 23% 445 18%
13% 33% 238 16%
16% 29% 284 19%
6% 30% 191 16%
- - 19 -
16% 22% 545 18%
12% 27% 602 16%
11% 29% 733 17%
17% 22% 154 17%
16% 23% 255 19%
16% 21% 152 20%
17% 24% 86 23%
9% 28% 105 14%
- - 69 -
14% 26% 232 12%
16% 16% 190 26%
- - 1 -
15% 26% 259 13%
16% 16% 207 27%
- - 1 -
8% 29% 154 18%
13% 31% 347 14%
- - 83 16%
14% 22% 459 19%
11% 28% 245 16%
14% 29% 372 15%
14% 24% 250 18%
- - 83 14%
- - 42 -
15% 18% 273 20%
15% 24% 123 18%
14% 31% 264 14%
- - 41 -
13% 27% 186 17%
8% 32% 122 15%
13% 26% 671 17%
16% 29% 88 15%
15% 20% 346 20%
- - 25 -
15% 30% 200 16%
10% 30% 123 15%
- - 24 -
- - 52 -
13% 25% 168 21%
- - 25 -
11% 29% 1427 16%
- - 19 -
- - 2 -
- - 69 -
- - 8 -
- - 3 -
- - 15 -
- - 7 -
- - 45 -
- - 24 -
- - 10 -
- - 16 -
- - 10 -
- - 20 -
- - 34 -
- - 3 -
- - 4 -
- - 7 -
- - 26 -
12% 28% 1517 16%
- - 33 -
20% 17% 105 22%
- - 57 -
- - 11 -
- - 26 -
12% 28% 1517 16%
21% 15% 206 23%
- - 26 -
15% 14% 22% 13%
12% 17% 21% 16%
17% 11% 23% 11%
- - - -
21% 22% 26% 22%
17% 16% 25% 20%
14% 13% 26% 15%
15% 13% 21% 7%
12% 10% 22% 11%
11% 13% 14% 7%
21% 22% 26% 22%
16% 14% 25% 18%
14% 11% 22% 9%
11% 13% 14% 7%
19% 19% 25% 21%

15% 13% 24% 11%
12% 11% 18% 9%
17% 16% 26% 19%
13% 12% 19% 8%
19% 29% 24% 27%
22% 17% 27% 18%
17% 16% 25% 20%
14% 13% 26% 15%
15% 13% 21% 7%
12% 10% 22% 11%
12% 12% 15% 5%
10% 15% 12% 10%
21% 22% 26% 22%
15% 15% 24% 19%
18% 16% 22% 20%
13% 15% 26% 19%
16% 12% 23% 10%
11% 11% 18% 8%
11% 14% 14% 11%

16% 28% 22% 25%
17% 18% 27% 22%
9% 13% 17% 10%
6% 15% 13% 9%
25% 16% 31% 18%
14% 10% 23% 14%
19% 10% 26% 8%
15% 11% 14% 5%
- - - -
18% 23% 25% 24%
12% 16% 22% 14%
7% 14% 16% 10%
19% 14% 26% 18%
17% 10% 25% 8%
16% 9% 20% 8%
- - - -
10% 16% 29% 19%
12% 15% 23% 15%
15% 18% 23% 14%
18% 11% 21% 9%
18% 10% 23% 8%

16% 19% 23% 16%
17% 13% 23% 10%
12% 14% 25% 18%
15% 13% 19% 12%
14% 12% 16% 13%
16% 12% 16% 12%
10% 16% 29% 19%
14% 17% 23% 14%
18% 11% 21% 9%
18% 10% 23% 8%
16% 19% 23% 16%
12% 14% 25% 18%
16% 13% 21% 12%
15% 12% 16% 13%
12% 16% 23% 17%
15% 13% 25% 14%
17% 15% 19% 10%
16% 12% 22% 10%
16% 15% 24% 15%
15% 15% 20% 13%

14% 12% 20% 11%
- - - -
- - - -
11% 10% 17% 8%
16% 14% 27% 16%
16% 14% 24% 14%
19% 24% 20% 17%
- - - -
12% 11% 14% 11%
- - - -
12% 11% 20% 12%
16% 17% 25% 17%
17% 16% 23% 14%
- - - -
- - - -
14% 15% 24% 13%
15% 12% 22% 11%
15% 16% 20% 11%
10% 12% 20% 22%

17% 17% 23% 17%
14% 14% 23% 13%
15% 14% 21% 11%
15% 15% 22% 18%
15% 13% 23% 12%
15% 15% 21% 15%
14% 15% 18% 14%
17% 15% 21% 15%
13% 13% 19% 11%
14% 12% 21% 13%
19% 20% 31% 15%
17% 17% 29% 21%
12% 12% 16% 9%
- - - -
16% 15% 20% 14%
13% 13% 19% 11%
14% 12% 21% 13%
18% 19% 30% 17%
11% 11% 18% 11%

14% 14% 24% 15%
14% 15% 21% 13%
19% 13% 22% 14%
14% 14% 20% 9%
- - - -
11% 14% 20% 10%
16% 14% 26% 13%
15% 11% 20% 15%
18% 17% 20% 19%
17% 17% 26% 14%
- - - -
16% 17% 28% 18%
14% 14% 19% 9%
15% 13% 21% 14%
21% 15% 27% 22%
15% 17% 26% 17%
16% 23% 29% 17%
21% 15% 31% 13%
13% 17% 24% 17%
- - - -
17% 12% 27% 13%
17% 25% 31% 25%
- - - -
19% 13% 29% 14%
15% 25% 29% 23%
- - - -
18% 19% 25% 18%
14% 10% 18% 9%
20% 16% 25% 13%
17% 18% 29% 17%
14% 11% 20% 14%
13% 11% 16% 6%
12% 14% 22% 17%
16% 13% 23% 12%
- - - -
19% 19% 32% 20%
19% 15% 23% 20%
13% 9% 17% 8%
- - - -
15% 17% 25% 13%
9% 7% 16% 8%
14% 14% 20% 13%
14% 19% 22% 9%
19% 18% 31% 19%
- - - -
14% 13% 21% 10%
13% 7% 16% 7%
- - - -
- - - -
15% 12% 22% 14%
- - - -
14% 12% 21% 12%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
15% 12% 21% 12%
- - - -
13% 32% 22% 14%
- - - -
- - - -
- - - -
15% 12% 21% 12%
17% 30% 25% 22%
- - - -
Nespresso
8% 18% 9% 13%
11% 19% 12% 15%
5% 18% 6% 12%
- - - -
12% 26% 15% 22%
7% 26% 15% 18%
6% 17% 10% 13%
8% 17% 7% 12%
9% 17% 5% 8%
6% 12% 2% 10%
12% 26% 15% 22%
7% 21% 12% 15%
8% 17% 6% 10%
6% 12% 2% 10%
10% 26% 15% 19%

7% 17% 8% 12%
7% 14% 4% 9%
8% 22% 13% 17%
8% 15% 5% 10%
16% 22% 18% 27%
10% 28% 13% 18%
7% 26% 15% 18%
6% 17% 10% 13%
8% 17% 7% 12%
9% 17% 5% 8%
6% 12% 2% 9%
7% 11% 3% 11%
12% 26% 15% 22%
8% 23% 13% 17%
7% 26% 15% 18%
8% 21% 12% 16%
7% 16% 8% 10%
8% 14% 3% 9%
7% 11% 3% 9%
18% 25% 18% 24%
10% 23% 18% 16%
10% 16% 8% 10%
8% 13% 1% 12%
5% 26% 11% 20%
4% 19% 7% 14%
7% 17% 4% 9%
4% 10% 3% 8%
- - - -
14% 25% 21% 21%
11% 19% 13% 14%
8% 15% 3% 10%
4% 27% 9% 19%
4% 15% 4% 10%
7% 13% 4% 8%
- - - -
5% 22% 6% 10%
7% 19% 8% 16%
7% 23% 9% 12%
6% 15% 6% 13%
6% 15% 7% 9%
9% 14% 8% 16%
8% 18% 11% 15%
10% 20% 14% 15%
10% 21% 9% 11%
9% 17% 7% 16%
6% 13% 5% 15%
5% 22% 6% 10%
7% 22% 9% 13%
6% 15% 6% 13%
6% 15% 7% 9%
9% 14% 8% 16%
10% 20% 14% 15%
9% 20% 10% 13%
8% 16% 6% 15%
8% 19% 11% 14%
8% 20% 8% 15%
8% 19% 9% 12%
8% 14% 4% 12%
8% 21% 11% 13%
8% 17% 9% 15%
7% 15% 6% 12%
- - - -
- - - -
7% 12% 3% 10%
7% 22% 11% 14%
8% 20% 10% 13%
8% 22% 16% 22%
- - - -
7% 18% 5% 8%
- - - -
8% 17% 9% 15%
10% 21% 13% 15%
8% 21% 9% 13%
- - - -
- - - -
8% 20% 10% 15%
6% 13% 6% 12%
9% 20% 9% 12%
8% 23% 13% 13%

10% 21% 11% 17%
8% 20% 10% 14%
7% 16% 7% 12%
9% 22% 11% 16%
7% 17% 8% 13%
9% 21% 10% 14%
8% 20% 9% 16%
10% 14% 8% 12%
8% 16% 4% 12%
7% 20% 9% 14%
8% 22% 10% 12%
11% 23% 17% 18%
3% 15% 2% 9%
- - - -
9% 16% 8% 13%
8% 16% 4% 12%
7% 20% 9% 14%
9% 22% 12% 14%
5% 14% 8% 14%
9% 21% 10% 13%
9% 19% 9% 16%
6% 17% 6% 10%
3% 16% 7% 13%
- - - -
8% 15% 6% 11%
7% 20% 8% 15%
8% 16% 10% 12%
8% 22% 12% 14%
9% 23% 11% 19%
- - - -
9% 20% 12% 15%
7% 15% 5% 10%
8% 19% 9% 14%
9% 21% 11% 18%
9% 18% 13% 18%
9% 24% 15% 13%
13% 20% 10% 8%
7% 16% 10% 6%
- - - -
6% 19% 8% 14%
13% 24% 17% 21%
- - - -
5% 18% 7% 13%
14% 24% 17% 19%
- - - -
9% 25% 13% 21%
7% 12% 5% 9%
10% 14% 6% 6%
6% 21% 10% 15%
7% 20% 10% 11%
6% 14% 3% 12%
14% 21% 14% 16%
10% 20% 8% 13%
- - - -
5% 21% 12% 19%
6% 24% 15% 14%
7% 10% 5% 8%
- - - -
8% 22% 8% 9%
9% 16% 5% 9%
10% 20% 9% 16%
6% 17% 9% 17%
7% 23% 11% 14%
- - - -
8% 14% 4% 9%
7% 11% 8% 11%
- - - -
- - - -
9% 23% 13% 13%
- - - -
7% 17% 7% 12%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
7% 17% 7% 13%
- - - -
10% 33% 10% 15%
- - - -
- - - -
- - - -
7% 17% 7% 13%
12% 31% 17% 17%
- - - -
16% 11% 15% 26%
16% 11% 15% 25%
16% 11% 15% 27%
- - - -
14% 16% 21% 15%
12% 11% 16% 21%
13% 8% 18% 27%
16% 16% 14% 28%
18% 11% 11% 30%
24% 8% 11% 29%
14% 16% 21% 15%
12% 9% 17% 24%
17% 13% 12% 29%
24% 8% 11% 29%
13% 13% 18% 18%

14% 12% 16% 28%
21% 9% 11% 30%
13% 11% 18% 21%
19% 11% 12% 29%
16% 15% 21% 9%
12% 16% 21% 19%
12% 11% 16% 21%
13% 8% 18% 27%
16% 16% 14% 28%
18% 11% 11% 30%
26% 10% 12% 29%
21% 4% 10% 29%
14% 16% 21% 15%
13% 10% 17% 23%
15% 12% 13% 21%
12% 8% 19% 24%
15% 13% 14% 29%
21% 10% 12% 30%
25% 5% 11% 27%

15% 18% 26% 11%
12% 12% 18% 20%
17% 11% 10% 34%
25% 5% 9% 27%
9% 13% 16% 19%
12% 7% 16% 28%
17% 16% 15% 25%
23% 10% 13% 31%
- - - -
13% 15% 21% 15%
14% 12% 15% 27%
23% 8% 9% 31%
11% 11% 16% 21%
15% 13% 17% 29%
20% 11% 13% 29%
- - - -
12% 14% 19% 25%
21% 7% 11% 25%
12% 12% 13% 24%
19% 11% 18% 27%
12% 10% 18% 31%

18% 13% 13% 26%
17% 10% 13% 24%
15% 12% 17% 22%
17% 13% 13% 26%
20% 9% 13% 29%
21% 9% 18% 26%
12% 14% 19% 25%
14% 11% 12% 24%
19% 11% 18% 27%
12% 10% 18% 31%
18% 13% 13% 26%
15% 12% 17% 22%
17% 12% 13% 25%
21% 9% 15% 28%
18% 10% 15% 22%
16% 13% 16% 25%
14% 11% 14% 27%
18% 12% 13% 31%
13% 12% 17% 24%
18% 11% 15% 26%

20% 10% 12% 28%
- - - -
- - - -
23% 9% 11% 28%
10% 12% 10% 33%
13% 12% 17% 25%
20% 8% 19% 13%
- - - -
25% 7% 12% 31%
- - - -
16% 13% 15% 24%
13% 14% 18% 18%
14% 10% 16% 27%
- - - -
- - - -
18% 13% 16% 24%
16% 10% 14% 28%
17% 12% 18% 25%
13% 10% 16% 23%

14% 11% 13% 24%
18% 13% 15% 25%
16% 11% 15% 27%
14% 11% 14% 24%
17% 11% 14% 27%
15% 11% 16% 24%
13% 9% 11% 28%
20% 11% 17% 23%
18% 10% 10% 29%
16% 12% 16% 25%
16% 12% 21% 24%
18% 14% 18% 21%
14% 10% 15% 30%
- - - -
18% 10% 15% 25%
18% 10% 10% 29%
16% 12% 16% 25%
16% 13% 20% 23%
13% 9% 13% 29%

18% 13% 17% 25%
15% 11% 15% 23%
17% 12% 15% 30%
14% 8% 12% 29%
- - - -
20% 12% 14% 26%
14% 13% 18% 22%
12% 10% 11% 30%
17% 7% 15% 27%
15% 13% 17% 24%
- - - -
14% 11% 20% 22%
19% 11% 14% 28%
16% 12% 13% 27%
18% 13% 28% 17%
16% 8% 20% 24%
13% 13% 24% 21%
13% 20% 24% 22%
13% 10% 13% 29%
- - - -
15% 10% 20% 25%
15% 11% 24% 16%
- - - -
14% 11% 21% 24%
15% 12% 23% 16%
- - - -
16% 14% 19% 21%
18% 10% 10% 34%
12% 10% 20% 31%
14% 12% 20% 21%
17% 13% 10% 26%
22% 10% 12% 30%
12% 13% 16% 20%
11% 7% 10% 30%
- - - -
15% 10% 23% 19%
13% 13% 14% 22%
20% 11% 11% 35%
- - - -
13% 15% 16% 25%
21% 12% 6% 30%
17% 11% 15% 23%
14% 8% 15% 27%
14% 12% 22% 20%
- - - -
20% 8% 9% 30%
16% 12% 12% 39%
- - - -
- - - -
20% 14% 12% 23%
- - - -
17% 11% 14% 28%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
18% 11% 15% 27%
- - - -
10% 8% 15% 20%
- - - -
- - - -
- - - -
18% 11% 15% 27%
8% 11% 18% 15%
- - - -

aged 16+ who have 16% 18% 13%
heard of L'Or
730 16% 16% 15%
797 15% 19% 10%
6 - - -
200 17% 22% 16%
276 20% 20% 13%
261 13% 21% 15%
274 15% 13% 11%
261 16% 15% 9%
261 14% 16% 15%
200 17% 22% 16%
537 16% 21% 14%
535 16% 14% 10%
261 14% 16% 15%
476 18% 21% 14%

535 14% 17% 13%
522 15% 15% 12%
737 16% 21% 14%
796 15% 15% 12%
79 18% 23% 18%
121 17% 21% 14%
276 20% 20% 13%
261 13% 21% 15%
274 15% 13% 11%
261 16% 15% 9%
176 13% 15% 13%
85 16% 18% 21%
200 17% 22% 16%
425 17% 20% 14%
175 21% 21% 13%
250 15% 20% 15%
431 14% 16% 11%
416 15% 15% 11%
61 - - -
102 16% 16% 17%
260 18% 22% 17%
254 16% 12% 12%
114 15% 15% 20%
95 18% 28% 14%
274 15% 20% 11%
281 15% 15% 9%
147 13% 17% 12%
6 - - -
240 19% 19% 15%
254 15% 15% 16%
236 16% 15% 15%
231 18% 23% 12%
280 14% 19% 10%
286 14% 15% 9%
6 - - -
127 14% 12% 14%
72 - - -
172 19% 19% 15%
132 12% 17% 12%
117 17% 15% 12%

137 15% 20% 15%
157 13% 24% 13%
217 18% 16% 13%
202 11% 12% 10%
129 19% 21% 14%
71 - - -
127 14% 12% 14%
244 19% 20% 14%
132 12% 17% 12%
117 17% 15% 12%
137 15% 20% 15%
217 18% 16% 13%
359 12% 17% 12%
200 19% 21% 13%
504 16% 15% 12%
364 16% 20% 15%
429 14% 17% 12%
236 17% 20% 13%
750 16% 17% 13%
299 15% 16% 11%

484 16% 19% 14%
50 - - -
42 - - -
310 15% 16% 13%
83 17% 25% 14%
815 15% 18% 13%
67 - - -
62 - - -
75 11% 9% 5%
30 - - -
231 16% 16% 12%
228 18% 16% 13%
563 14% 19% 13%
27 - - -
58 - - -
354 15% 17% 12%
440 14% 16% 14%
329 15% 20% 14%
117 19% 22% 11%

235 18% 17% 14%
412 16% 17% 12%
769 15% 18% 14%
352 18% 19% 13%
852 15% 16% 13%
681 17% 20% 13%
89 25% 18% 18%
153 19% 18% 13%
283 17% 19% 14%
548 15% 19% 11%
230 13% 16% 18%
115 14% 14% 13%
72 - - -
43 - - -
242 21% 18% 15%
283 17% 19% 14%
548 15% 19% 11%
345 13% 15% 16%
115 10% 17% 6%

396 15% 17% 13%
638 16% 16% 14%
357 16% 22% 12%
113 13% 13% 8%
29 - - -
534 14% 14% 14%
394 14% 20% 12%
201 19% 17% 14%
231 16% 20% 11%
157 18% 22% 10%
16 - - -
484 16% 19% 15%
503 15% 17% 13%
609 15% 17% 11%
137 16% 23% 18%
236 15% 18% 17%
132 18% 20% 14%
77 18% 25% 10%
93 15% 15% 15%
58 - - -
208 13% 20% 12%
172 16% 19% 20%
1 - - -
232 14% 21% 11%
186 18% 18% 20%
1 - - -
127 18% 23% 9%
283 14% 17% 13%
79 14% 16% 15%
400 16% 19% 15%
208 12% 14% 10%
299 17% 17% 13%
220 17% 20% 15%
67 - - -
40 - - -
242 17% 23% 17%
102 13% 19% 13%
216 14% 16% 13%
39 - - -
158 15% 13% 12%
106 11% 10% 8%
563 17% 18% 12%
69 - - -
312 15% 19% 15%
19 - - -
168 17% 17% 15%
98 12% 19% 10%
17 - - -
46 - - -
141 12% 12% 9%
21 - - -
1226 14% 18% 12%
18 - - -
1 - - -
56 - - -
8 - - -
3 - - -
14 - - -
8 - - -
35 - - -
17 - - -
9 - - -
14 - - -
10 - - -
14 - - -
29 - - -
3 - - -
4 - - -
4 - - -
22 - - -
1301 15% 18% 13%
33 - - -
85 14% 11% 15%
46 - - -
8 - - -
22 - - -
1301 15% 18% 13%
172 22% 14% 17%
22 - - -
L'OR
25% 11% 8% 18%
24% 13% 9% 18%
27% 8% 7% 17%
- - - -
30% 15% 13% 18%
31% 19% 7% 22%
31% 14% 8% 15%
20% 5% 7% 18%
25% 5% 7% 15%
17% 5% 8% 17%
30% 15% 13% 18%
31% 17% 8% 19%
22% 5% 7% 17%
17% 5% 8% 17%
31% 17% 9% 20%

25% 10% 7% 17%
21% 5% 7% 16%
31% 16% 9% 18%
20% 5% 7% 17%
32% 19% 14% 23%
29% 12% 12% 14%
31% 19% 7% 22%
31% 14% 8% 15%
20% 5% 7% 18%
25% 5% 7% 15%
19% 5% 6% 15%
13% 7% 13% 21%
30% 15% 13% 18%
28% 18% 8% 19%
29% 15% 8% 25%
28% 21% 8% 15%
26% 7% 7% 18%
22% 4% 6% 14%
- - - -
24% 16% 15% 24%
32% 22% 9% 17%
20% 6% 8% 18%
15% 6% 10% 17%
38% 14% 11% 12%
29% 11% 7% 20%
25% 5% 6% 15%
18% 5% 7% 17%
- - - -
28% 19% 12% 21%
26% 15% 9% 19%
18% 5% 8% 15%
34% 16% 7% 19%
25% 4% 6% 15%
23% 6% 7% 16%
- - - -
32% 7% 3% 10%
- - - -
31% 12% 8% 23%
19% 9% 8% 17%
24% 8% 9% 16%
26% 9% 6% 16%
25% 9% 10% 16%
31% 18% 8% 21%
19% 7% 8% 16%
22% 11% 9% 19%
- - - -
32% 7% 3% 10%
29% 13% 9% 21%
19% 9% 8% 17%
24% 8% 9% 16%
26% 9% 6% 16%
31% 18% 8% 21%
22% 8% 9% 16%
22% 10% 10% 20%
27% 14% 7% 17%
26% 11% 9% 20%
24% 8% 8% 18%
22% 6% 9% 16%
26% 13% 7% 19%
29% 9% 8% 15%
22% 8% 9% 17%
- - - -
- - - -
18% 5% 8% 16%
31% 17% 12% 20%
26% 11% 7% 19%
- - - -
- - - -
19% 4% 4% 17%
- - - -
21% 9% 8% 17%
27% 16% 8% 18%
29% 12% 7% 18%
- - - -
- - - -
25% 10% 8% 18%
25% 10% 8% 18%
23% 9% 6% 19%
28% 12% 9% 9%
28% 14% 11% 19%
25% 10% 8% 18%
25% 9% 7% 18%
28% 13% 10% 16%
25% 10% 8% 18%
26% 11% 8% 17%
35% 15% 15% 24%
24% 8% 11% 19%
23% 7% 4% 17%
25% 9% 9% 17%
29% 16% 6% 16%
24% 11% 10% 23%
- - - -
- - - -
28% 11% 12% 21%
23% 7% 4% 17%
25% 9% 9% 17%
28% 14% 8% 18%
23% 12% 7% 15%

24% 12% 9% 18%
27% 11% 8% 19%
26% 10% 8% 17%
18% 8% 4% 12%
- - - -
23% 8% 8% 16%
24% 11% 8% 18%
31% 14% 10% 17%
24% 13% 5% 21%
31% 11% 11% 14%
- - - -
29% 17% 8% 20%
23% 6% 8% 17%
25% 9% 8% 16%
32% 18% 12% 18%
32% 18% 8% 23%
33% 15% 8% 23%
27% 13% 9% 18%
28% 10% 8% 16%
- - - -
30% 11% 8% 21%
32% 23% 7% 23%
- - - -
30% 11% 8% 20%
31% 23% 8% 23%
- - - -
33% 13% 12% 14%
23% 7% 8% 17%
30% 8% 9% 19%
29% 16% 7% 22%
21% 7% 5% 18%
18% 4% 7% 16%
28% 16% 12% 16%
- - - -
- - - -
35% 20% 6% 23%
27% 9% 3% 20%
22% 5% 7% 19%
- - - -
21% 9% 8% 19%
15% 6% 7% 17%
25% 10% 10% 14%
- - - -
30% 18% 8% 19%
- - - -
24% 7% 8% 19%
22% 6% 7% 15%
- - - -
- - - -
21% 5% 5% 18%
- - - -
24% 10% 7% 17%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
24% 10% 7% 17%
- - - -
21% 11% 9% 24%
- - - -
- - - -
- - - -
24% 10% 7% 17%
27% 16% 15% 22%
- - - -
10% 13% 12% 11%
12% 13% 14% 12%
8% 12% 10% 11%
- - - -
20% 16% 18% 15%
15% 12% 11% 10%
9% 13% 8% 12%
8% 14% 12% 12%
5% 10% 13% 10%
6% 12% 13% 10%
20% 16% 18% 15%
12% 12% 9% 11%
6% 12% 13% 11%
6% 12% 13% 10%
17% 13% 13% 12%

8% 13% 10% 12%
5% 11% 13% 10%
14% 13% 11% 12%
6% 12% 13% 11%
22% 20% 23% 16%
19% 12% 14% 13%
15% 12% 11% 10%
9% 13% 8% 12%
8% 14% 12% 12%
5% 10% 13% 10%
3% 12% 14% 10%
11% 12% 9% 9%
20% 16% 18% 15%
14% 13% 10% 9%
17% 15% 10% 11%
11% 12% 10% 8%
7% 12% 10% 12%
4% 11% 13% 10%
- - - -
23% 17% 21% 12%
15% 14% 9% 13%
7% 13% 15% 11%
6% 10% 17% 11%
18% 15% 14% 18%
9% 10% 9% 9%
6% 11% 11% 11%
5% 14% 10% 10%
- - - -
20% 15% 14% 11%
11% 16% 11% 13%
4% 10% 17% 11%
14% 12% 12% 13%
5% 11% 9% 10%
7% 12% 10% 9%
- - - -
8% 7% 12% 10%
- - - -
10% 13% 10% 15%
5% 8% 19% 20%
7% 9% 14% 9%
18% 16% 12% 12%
10% 18% 10% 11%
13% 14% 9% 8%
8% 13% 12% 8%
9% 12% 10% 12%
- - - -
8% 7% 12% 10%
12% 14% 11% 14%
5% 8% 19% 20%
7% 9% 14% 9%
18% 16% 12% 12%
13% 14% 9% 8%
9% 15% 11% 9%
8% 11% 12% 10%
12% 12% 13% 11%
12% 14% 11% 13%
9% 14% 12% 10%
6% 9% 14% 12%
11% 12% 11% 12%
12% 13% 13% 11%

8% 13% 13% 10%
- - - -
- - - -
6% 11% 14% 9%
12% 16% 13% 10%
11% 12% 11% 12%
- - - -
- - - -
4% 11% 16% 8%
- - - -
10% 13% 10% 10%
14% 13% 11% 14%
10% 12% 11% 13%
- - - -
- - - -
8% 13% 13% 11%
8% 10% 10% 10%
10% 15% 13% 13%
11% 9% 9% 9%
15% 15% 13% 13%
8% 13% 13% 10%
9% 12% 12% 12%
14% 13% 12% 11%
8% 12% 12% 10%
12% 14% 12% 12%
21% 18% 17% 8%
11% 9% 14% 14%
8% 10% 10% 12%
10% 12% 13% 9%
10% 13% 11% 13%
9% 21% 11% 14%
- - - -
- - - -
15% 12% 15% 12%
8% 10% 10% 12%
10% 12% 13% 9%
10% 16% 11% 13%
5% 10% 10% 14%

11% 11% 14% 10%
10% 15% 8% 11%
9% 10% 15% 12%
12% 14% 16% 12%
- - - -
6% 12% 14% 10%
10% 14% 11% 11%
14% 14% 7% 13%
12% 11% 10% 12%
15% 11% 15% 12%
- - - -
13% 13% 10% 10%
7% 13% 13% 12%
10% 12% 13% 11%
15% 15% 13% 12%
12% 12% 6% 8%
15% 14% 8% 12%
13% 8% 10% 14%
8% 12% 9% 13%
- - - -
9% 13% 8% 9%
18% 14% 10% 12%
- - - -
9% 12% 8% 9%
19% 14% 11% 12%
- - - -
17% 14% 17% 12%
5% 9% 12% 11%
8% 11% 8% 11%
13% 14% 8% 10%
8% 13% 11% 10%
5% 13% 17% 12%
16% 13% 13% 15%
- - - -
- - - -
14% 14% 6% 11%
14% 13% 11% 10%
5% 10% 13% 13%
- - - -
11% 13% 11% 8%
3% 14% 10% 9%
11% 13% 16% 13%
- - - -
12% 15% 9% 10%
- - - -
6% 10% 14% 11%
5% 8% 10% 10%
- - - -
- - - -
7% 15% 13% 11%
- - - -
8% 12% 12% 12%
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
9% 12% 12% 12%
- - - -
12% 16% 8% 6%
- - - -
- - - -
- - - -
9% 12% 12% 12%
19% 16% 8% 8%
- - - -
Special None of these
16% 27%
16% 26%
16% 29%
- -
20% 18%
20% 21%
16% 23%
15% 34%
12% 31%
17% 34%
20% 18%
18% 22%
13% 33%
17% 34%
20% 20%
16% 29%
15% 33%
18% 21%
15% 33%
20% 15%
19% 20%
20% 21%
16% 23%
15% 34%
12% 31%
15% 35%
22% 32%
20% 18%
18% 22%
18% 20%
18% 23%
15% 31%
14% 32%
- -
20% 18%
17% 22%
13% 32%
18% 29%
20% 18%
18% 23%
14% 33%
16% 37%
- -
20% 20%
15% 28%
14% 29%
19% 19%
16% 29%
15% 35%
- -
13% 28%
- -
19% 27%
22% 27%
11% 29%
19% 28%
22% 26%
16% 21%
11% 33%
16% 31%
- -
13% 28%
18% 27%
22% 27%
11% 29%
19% 28%
16% 21%
16% 30%
16% 28%
17% 23%
19% 28%
14% 28%
17% 33%
16% 24%
16% 29%
17% 31%
- -
- -
16% 31%
17% 37%
17% 26%
- -
- -
12% 33%
- -
14% 26%
16% 20%
17% 28%
- -
- -
15% 27%
15% 29%
18% 24%
17% 26%
18% 29%
15% 27%
17% 27%
18% 28%
15% 28%
18% 26%
21% 18%
14% 27%
14% 31%
19% 26%
13% 25%
17% 28%
- -
- -
17% 24%
14% 31%
19% 26%
15% 26%
16% 34%
17% 28%
15% 26%
20% 28%
12% 25%
- -
15% 28%
15% 25%
20% 26%
19% 31%
13% 26%
- -
18% 23%
16% 30%
16% 30%
20% 19%
17% 23%
19% 23%
14% 26%
15% 32%
- -
17% 24%
19% 19%
- -
18% 24%
19% 19%
- -
15% 21%
17% 33%
14% 32%
18% 24%
14% 32%
15% 31%
21% 23%
- -
- -
19% 17%
18% 25%
18% 34%
- -
15% 34%
10% 38%
17% 25%
- -
19% 23%
- -
17% 31%
15% 34%
- -
- -
14% 29%
- -
15% 30%
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
16% 29%
- -
18% 18%
- -
- -
- -
16% 29%
23% 16%
- -
Whether consumers are trying to cut down how much caffeine they consume, by whethe
Back to Contents
I am trying to cut down how much caffeine I con

I am concerned about the
impact of caffeine on my sleep
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 439 714
Yes 39% 70% 21%
No 58% 28% 77%
Don't know 3% 2% 2%

Back to Contents
Back to Contents

Whether consumers are trying to cut down how much caffeine they consume, by whether consumers are concern
I am trying to cut down how much caffeine I consume

Ia
Total
Sample 1205
Yes 39%
No 58%
Don't know 3%


Back to Contents
ne they consume, by whether consumers are concerned about the impact of caffeine on their emotional wellbeing
I am concerned about the impact of caffeine on my emotional wellbeing

Yes No
393 737
77% 20%
22% 78%
1% 2%

act of caffeine on their emotional wellbeing Back to Contents
ut the impact of caffeine on my emotional wellbeing

Don't know
75*
33%
48%
19%

Opinions on whether a coffee mix that combined decaf coffee with standard coffee is Back to Contents

A coffee mix that combined decaf coffee with standardI coffe

am trying to cut
down how much
caffeine I consume
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 472 699
Agree 35% 53% 23%

Back to Contents
Back to Contents

Usage of standard and decaffeinated coffee, by whether consumers are trying to cut Back to Contents
And what type of coffee have you drunk in the last month? Pleasetoselect
I am trying cut
down how much
caffeine I consume
Those
who have
drunk and
bought Yes No
coffee to
drink at
home
Sample 1205 472 699
Standard 92% 86% 96%
De-caffeinated 21% 32% 14%
Don't know 1% 1% 0%

Back to Contents
Back to Contents

Frequency of drinking instant/micro-ground instant/coffee mixes, by opinions on whether drinking coffee every da
Base: 1,004 internet users aged 16+ who have drunk instant/micro-ground instant/coffee mixes and bought coffee
Total
Sample 1004
At least once a day 62%
More than once a day 33%
Once a day 29%
3-6 times a week 13%
1-2 times a week 8%
Less than once a week 17%


Back to Contents
mixes, by opinions on whether drinking coffee every day has health benefits
/micro-ground instant/coffee mixes and bought coffee to drink at home in the last month

Agree Neither agree nor disagree
462 453
68% 57%
38% 30%
30% 28%
13% 13%
6% 10%
13% 20%

Back to Contents
in the last month

Disagree
89*
53%
25%
28%
15%
9%
24%

Frequency of drinking ground coffee/coffee made using home-ground beans, by opinion
Back to Contents
Base: 537 internet users aged 16+ who have drunk ground coffee/coffee made using home-ground beans and bou

Drinking coffee every
day has health
benefits
Consume
rs who
have
drunk
ground
coffee/cof
fee made
Neither
using
Agree agree nor
home-
disagree
ground
beans
and
bought
coffee to
drink at
home
Sample 537 285 211
Once a day 27% 31% 25%
3-6 times a week 15% 12% 18%
1-2 times a week 14% 11% 17%

Back to Contents
Back to Contents
home-ground beans and bought coffee to drink at home in the last month
Frequency of drinking coffee pods, by opinions on whether drinking coffee every day hBack to Contents
Base: 331 internet users aged 16+ who have drunk coffee pods and bought coffee to drink at home in the last mon
Coffee pods Drinking coffee every

day has health
benefits
Consume
rs who
who have
drunk
Neither
coffee
Agree agree nor
pods and
disagree
bought
coffee to
drink at
home
Sample 331 153 149
Once a day 30% 37% 24%
3-6 times a week 19% 17% 23%
1-2 times a week 20% 16% 23%

Back to Contents
Back to Contents
drink at home in the last month

Whether consumers would like to see a wider choice of decaf coffee, by types of coff Back to Contents

I would like to see a wider choice of decaf coffee (eg formats and flavours)
Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Yes 44% 42% 62% 59% 44% 57%
No 45% 46% 27% 30% 46% 36%
Don't know 12% 12% 12% 11% 10% 7%

Back to Contents
Back to Contents

that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
47% 64%
40% 28%
12% 8%
Whether consumers would be interested in using a coffee refill station for coffee bean Back to Contents

I would be interested in using a coffee refill station for coffee beans/ground coffee at a supermarket
Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Yes 56% 55% 74% 64% 66% 77%
No 32% 34% 19% 25% 24% 19%
Don't know 12% 12% 6% 11% 10% 4%

Back to Contents
Back to Contents
ermarket
that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
60% 72%
30% 19%
10% 9%
Opinions on whether a coffee mix that combined decaf coffee with standard coffee is aBack to Contents

Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 35% 34% 43% 50% 35% 38%
Disagree 26% 28% 15% 14% 29% 22%

Back to Contents
Back to Contents

that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
38% 49%
42% 35%
19% 16%
Opinions on whether cold brew coffee tastes better than regular coffee, by types of co Back to Contents

Cold brew coffee tastes better than regular coffee

Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 23% 19% 40% 35% 26% 36%
Disagree 35% 39% 23% 22% 31% 32%

Back to Contents
Back to Contents

that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
23% 41%
44% 45%
33% 14%
Opinions on whether coffee mix that combined decaf coffee with standard coffee is appealing, by whether the tast


Total
Sample 1205
Agree 35%
Neither agree nor disagree 38%
Disagree 26%

Back to Contents
with standard coffee is appealing, by whether the taste of decaf coffees puts respondents off them
select all that apply.
appealing


Yes No
448 609
41% 36%
30% 40%
29% 24%
s puts respondents off them Back to Contents

Don't know
148
14%
57%
29%
Whether consumers say the taste of decaf coffee puts them off, by whether they are c Back to Contents
am concerned about the
process of removing caffeine to
make decaf coffee
Don't
Total Yes No
know
Sample 1205 362 602 241
Yes 37% 63% 26% 28%
No 51% 32% 64% 44%
Don't know 12% 5% 10% 28%

Back to Contents
Back to Contents

Usage of standard and decaffeinated coffee, by opinions on whether a coffee mix that Back to Contents
Have
Have NOT
drunk de- drunk
Total
caffeinate decaffein
d coffee ated
coffee
Sample 1205 250 955
Agree 35% 45% 33%

Back to Contents
Back to Contents

Opinions on whether lower sugar/sugar-free versions of ready-to-drink coffee are appeBack to Contents

Lower sugar/sugar-free versions of ready-to-drink coffee are appealing

Those
Coffee
who have
Micro- made
drunk and Coffee
bought mixes (eg
coffee ground at
drink at
home
home
Sample 1205 873 139 323 432 205
Agree 44% 42% 67% 63% 44% 50%
Disagree 27% 28% 9% 14% 29% 25%

Back to Contents
Back to Contents

that apply.
Ready-to-
drink
Coffee coffee (eg
pods a chilled
coffee in
a can)
331 268
47% 64%
31% 26%
22% 10%

Coffee - UK - 2022 - Databook

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Consumer Data

Research partner: Kantar Profiles/Mintel

Research partner: Kantar Profiles/Mintel

For enquiries, please contact Mintel at

Base: 2,000 internet users aged 16+

Instant coffee 57%

Ground coffee 26%

Coffee pods 20%

I have not drunk any coffee in the last

Coffee mixes (eg latte mix) 19%

Ready-to-drink coffee (eg a chilled

Micro-ground instant coffee 8%

Other type of coffee 2%

Source: Kantar Profiles/Mintel

Base: 2,000 internet users aged 16+

Sample Instant coffee

All 2000 57%

Male 988 57%

Women 1001 58%

Something other than exclusively male 11* -

16-24 278 38%

25-34 353 48%

35-44 332 53%

45-54 346 61%

55-64 317 64%

65+ 374 74%

16-24 278 38%

25-44 685 51%

45-64 663 63%

65+ 374 74%

16-34 631 44%

55+ 691 70%

16-44 963 47%

45+ 1037 67%

16-19 115 35%

20-24 163 41%

25-34 353 48%

35-44 332 53%

45-54 346 61%

55-64 317 64%

65-74 234 77%

75+ 140 70%

Generation Z (25 and under) 302 40%

Millennials (26-41) 560 49%

Younger Millennials (26-32) 238 49%

Older Millennials (33-41) 322 48%

Generation X (42-57) 526 62%

Baby Boomers (58-76) 534 70%

Swing Generation/World War II (77+) 78* 71%

Gender and age

Male 25-44 342 52%

Male 45-64 327 63%

Male 65+ 180 72%

Female 16-24 131 39%

Female 25-44 341 49%

Female 45-64 335 62%

Female 65+ 194 77%

Gender other than male/female, any a 11* -

Gender and age

Male 16-34 318 44%

Male 35-54 332 59%

Male 55+ 338 67%

Female 16-34 305 43%

Women 35-54 343 56%