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JEL Classifications: This study investigates the impacts of Vietnamese banks’ efficiency on the strategic interactions
G21 with their rivals. The study argues that efficient banks will compete the market to grow, and then
D40 become more responsive to the strategies from their rivals. The study extends the Efficiency
L10
Structure theory to capture the behaviours of banks after the evolvement of market structure as
Keywords: the result of efficiency improvement. The study further argues that the speed of growth plays a
Efficiency
key role in moderating the relationship between efficiency and strategic interaction. The study
Strategic interaction
finds evidence that the impact of efficiency on strategic interaction is stronger at the lower level
Market power
Growth of growth.
Vietnamese banks
1. Introduction
How the market structure evolves as efficiency improves has been long discussed, yet remained controversial. Two competing
strands of literature, namely, efficiency structure theory (ES) and structure conduct performance theory (SCP), predict opposite di
rections for market structure evolvement. The former posits the roles of efficiency in altering market structure (Demsetz, 1973), the
latter views efficiency as the results of the structure change (Bain, 1951, 1956). Recently, Bayar et al. (2018) bring up the argument by
providing new evidence that strategic interaction negatively affects firm efficiency, and this impact is stronger (weaker) with strategic
substitutes (strategic complements). Strategic interaction is defined as a firm’s reaction to price and/or quantity change by its com
petitors (Bayar et al., 2018). One firm’s aggressiveness is decreasing (increasing) with its rival’s debt if the firms’ strategies are
substitutes (complements) (Lyandres, 2006). As strategic interaction is one of the characteristics of market structure, the finding from
Bayar et al. (2018) supports SCP theory. Nevertheless, the literature largely ignores how efficiency may inversely affect strategic
interaction, which is the gap our study would like to fill in. Our study views strategic interaction from the lense of ES theory and argues
that firms’ efficiency leads to growth which, in turn, guides firms’ behaviours in interaction with their rivals. The moderating role of
growth in the relationship between efficiency and strategic interaction is demonstrated through the asymmetric behaviours of effi
ciency to strategic interaction in different regimes of growth, i.e. low growth versus high growth. This is in line with the argument that
efficient firms defeat the competition and grow (Homma et al., 2014). By doing this, the study extends the ES theory emphasizing the
* Corresponding author.
E-mail addresses: quynh_huong@ueh.edu.vn (H.N.Q. Le), thai.nguyenvuhong@rmit.edu.vn (T.V.H. Nguyen), Christophe.Schinckus@taylors.edu.
my (C. Schinckus).
https://doi.org/10.1016/j.ribaf.2020.101371
Received 20 May 2020; Received in revised form 2 September 2020; Accepted 2 December 2020
Available online 5 December 2020
0275-5319/© 2020 Elsevier B.V. All rights reserved.
H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
Vietnamese two-tier banking system consisting of four state-owned banks, joint stock commercial banks, joint venture commercial
banks and foreign banks, has been undergoing the process restructuring to tackle bad debt problem. Since 2011, SBV has dramatically
enforced the privatization of state-owned commercial banks, M&A of weak banks, and improving asset quality. M&A has been
considered as an effective method to reduce non-performing loans (NPL) and strengthen the competition of the banking system. Fig. 1
shows the number of commercial banks as well as non-performing loans (as a ratio of gross loans) over last 12 years. It is worth noting
that the number of joint stock commercial banks has fallen significantly during this period as the result of strong merging and
acquisition process (M&A). NPLs figures shown an upward trend from 2% (2007) to 4.55 % (2013). After reaching a peak at 4.55 % in
2013, NPLs decreased significantly to 1.9 % (first half of 2019). Vietnam Asset Management Company (VAMC) has also been estab
lished to buy NPLs away from troubled banks.
The two competing theories, SCP theory and ES theory, posit opposite causal relationship between efficiency and market structure.
SCP theory argues the direct positive impact of market concentration on efficiency based on the presumption that banks in a highly
concentrated market can collude to earn higher profits (Bain, 1951, 1956). Most of the empirical studies find evidence supporting SCP
theory (Lloyd-Williams et al., 1994; Molyneux and Forbes, 1995; Al-Muharrami and Matthews, 2009; Fu and Heffernan, 2009; Fang
et al., 2011; Ferreira, 2013; Mohammed et al., 2015), except for the cases of Vietnam (Nguyen and Stewart, 2013) and Turkey (Celik
and Kaplan, 2016). As an extension of SCP theory, the relative market-power theory (RMP) argues that higher profit does not
necessarily come from collusive behaviour, but individual banks with large market shares and well-diversified products are able to
exert their market power in pricing and earn supernormal profits (Berger, 1995; Mensi and Zouari, 2010; Guillén et al., 2014).
Nevertheless, the negative impacts of market concentration on efficiency are also documented with the argument that high market
concentration may demotivate innovation and efforts toward efficiency maximization, and firms in these market structures tend to
follow ‘quiet life’ an enjoy the monopoly profit (Hicks, 1935; Coccorese and Pellecchia, 2010; Zhang et al., 2013; Homma et al., 2014).
On the other hand, ES theory predicts the positive impacts of efficiency on market structure as profitable banks can improve market
performance, hence, expanding their market shares and resulting in a concentrated market (Demsetz, 1973). Efficiency improvement
may come from the forms of cost minimization (X-efficiency) or economies of scale (scale efficiency) (Berger and Hannan, 1997).
Homma et al. (2014) extend the ES theory by arguing that efficient firms defeat the competition and grow. Homma et al. (2014) treat
growth variable instead of market share in their analysis to examine its role in ES theory. However, Homma et al. (2014) do not test
subsequent causal relationship from growth to market structure. Khan et al. (2017) examine ES theory by considering a complete
causality nexus from efficiency to growth and then from growth to bank market structure.
In Vietnam, the banking industry is dominated by the 4 largest state-own commercial banks, which are not fully profit-oriented as
they are also serving political and social purposes (see Jeffries, 2007). Therefore, we argue that the Vietnamese banking structure
1
On August 8, 2008, SBV issued Document No. 7171 / NHNN-CNH to the Preparatory Committee for the Establishment of Joint Stock Com
mercial Bank, requesting the adjustment of criteria for establishment of joint-stock commercial banks. According to this document, while no new
criteria have been issued, the suspension has not allowed the establishment of new commercial banks.
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
would have limited impacts on efficiency, supporting the finding from Nguyen and Steward (2013). We view the relationship between
efficiency and market structure from the lense of ES theory and are interested in examining if efficient banks can defeat and grow.
Following Khan et al. (2017), we hypothesize that efficiency has a positive impact on growth, and that efficient and fast-grow banks
will gain more market power.
Hypothesis 1. Efficiency has a positive impact on growth.
Hypothesis 2. Growth has a positive impact on market power.
The ES theory predict the positive impacts of efficiency on market concentration (Demsetz, 1973), however, the empirical studies
largely ignores how efficient banks behave in the new market structure evolving after the efficiency improvement and growth. We
extend the proposition of Homma et al. (2014) and Khan et al. (2017) that ‘efficient banks defeat the competition and grow’ to examine
how market power gained from the efficiency improvement and growth would shape the behaviours of banks in strategic interaction
with their rivals. Sundaram et al. (1996) empirically evidence that firms in more concentrated industry tend to compete more in
strategic complements. We posit that banks with increasing market power gained from their efficiency improvement move the market
toward higher degree of oligopoly, which arguably allows higher level of strategic interaction, in either strategic complements or
strategic substitutes. Therefore, we hypothesize that efficiency improvement leads to more strategic interaction.
Hypothesis 3. Efficiency has a positive relationship with strategic interaction.
We further argue that the effect of efficiency on strategic interaction is weaker at higher level of growth. The reason is that, from
risk management perspective, a fast growing firm leading to a large market share may expose itself to a number of risks that its smaller
competitors do not encounter (Bloom and Kotler, 1975) and to difficulties with business organization resulting in low profitability
(Miralles-Quiros et al., 2018). In the context of banking industry in Vietnam, fast credit growth is subject to capital requirements and
may attract scrutinization from the government. Therefore, bank managers may try to follow competitive pacification strategy to
minimize the pressure from external sources, i.e. competitors, customers and governmental authorities (Hambrick, 1983), to control
expected risks and costs lower than expected gains from increasing market shares (Bloom and Kotler, 1975). Managing the business
with competitive pacification strategy may require banks to “refrain from reacting strongly to the strategy changes of their rivals”
(Bloom and Kotler, 1975), and consequently lowering the level of strategic interaction. Therefore, we argue that fast growing banks
tend to prioritize their resources to maintain efficiency and become less responsive to their rivals’ strategy moves. We hypothesize that
the impacts of efficiency on strategic interaction is weaker at higher level of growth.
Hypothesis 4. Strategic interaction has a negative relationship with the interaction between efficiency and growth.
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
Measure (CSM) to proxy for strategy interaction which captures the correlation between the responsiveness of a firm’s profits with
respect to changes in its rivals’ actions. Firms may respond to the competition with strategic complements or strategic substitutes
(Bayar et al., 2018). With strategic complement, firms lower their prices in price competition, increase their output in quantity
competition, and increase levels of advertising in response to greater advertising by rivals. With strategic substitutes, when one firm
increases its output, competitors lower their outputs in response. CSM is better in capturing the strategic interaction in comparison to
Herfindahl index which may be both positively and negatively related the extent of competitive interaction (Lyandres, 2006), and to
advertising expenditure which tends to be driven by capital structure (Grullon et al., 2002).
Following Bayar et al. (2018) and Lyandres (2006), we apply the following formula to measure strategic interaction:
[ ]
Δ̃πi
CSMi = corr , ΔSR (1)
Δ̃Si
Where Δ̃πi is the change in a bank’s profit margin, as the ratio of the change in operating profit (Δ̃
πi ) to the change net operating
Δ̃Si
revenue (Δ̃ Si ). ΔSR is the change in the sum of all rivals’ revenue. Under the assumption that banks react quickly to their rivals’
changes, the correlation in Eq. (3.1) is estimated in three-year windows. This study emphasizes on the degree of strategic interaction
regardless of the type of strategic interaction (i.e. strategic complements or strategic substitutes), so the absolute value of CSM, i.e. |
CSM|, is used. The higher the |CSM| is, the higher the level of the strategic interactions among banks.
Where TC is total cost, including interest expenses, personnel expenses and other operating expenses; W1 (price of deposits) is the ratio
of interest expenses and total deposits; W2 (price of labour) is the ratio of personnel expenses and total assets; W3 (price of capital) is
the ratio of other operating expenses and total fixed assets; and TA is total assets, capturing a bank’s output (Q).
Step 2: Estimating marginal cost (MC) by measuring the change in total cost with respect to the change in total output.
( )
∂TCit ∂TCit TCit ∑3
MCit = = = φ2 + φ3 lnTAit + γk lnW k,it + ρt (3)
∂Qit ∂TAit TAit k=1
Where Pit is the average output price of bank i in time t, measure as the ratio of the sum of interest income and non-interest income to
total assets.
The adjusted Lerner index is calculated by computing frontier estimates of bank profit (π), total cost (TC), marginal cost (MC) and
output (Q):
(πit + TCit − MCit × Qit )
Adjusted Lerner index (aLit ) = (5)
πit + TCit
The higher the Lerner index is the farther the market is from the perfect competition. All variables used for measuring the Lerner
index are statistically described in Appendix A.
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
calculated from the frontiers generated by the linear programming technique. Appendix B provides details of the calculations for 2
alternative measurements DEA-VRS and DEA-CRS.
In order to estimate the causality effect of bank efficiency on strategic interaction in different regimes of growth, we employ three-
stage least square (3SLS) and system generalised method of moments (SGMM) estimators.
≥0 ≥0
(7)
⏞ ⏞
Market powerit = ω0 + ω1 Ef f iciencyi,t− 1 + ω2 Growthi,t + δit
≥0 ≥0 ≤0
(8)
⏞ ⏞ ⏞
|CSM|it = γ0 + γ1 Ef f iciencyi,t− 1 + γ2 Growthi,t + γ3 Ef f iciencyi,t− 1 × Growthi,t + εit
Where Growthit is growth in loans of bank i in year t; Efficiencyi,t− 1 is the efficiency score of bank i at time t-1 with the assumption that
efficiency affects bank growth with one year lag (Homma et al., 2014; Khan et al., 2017). Market powerit is measured by adjusted Lerner
index. |CSM|it is the absolute value of Competitive Strategy Measure, reflecting strategic interaction; φit , δit and εit are random error
terms. The interaction between efficiency and growth in Eq. (8),(Efficiencyi,t− 1 Growthi,t ), captures the moderating effect of efficiency on
strategic interaction in different regimes of growth.
We collect the financial data of commercial banks in Vietnam, whose financial statements are published on their websites, for the
period of 2007− 2018. We only focus on commercial banks as other types of banks may not be fully profit-oriented. Banks which are no
longer in operation at the time of data collection, or under special supervision/ investigation2 of the central bank, are excluded from
the sample. The final sample consists of 26 commercial banks, with 260 annual observations.
Tables 1 and 2 provide the statistics summary and unit root tests for the variables, respectively. We choose Levin–Lin–Chu and
Harris–Tzavalis tests for unit roots. Table 2 shows overwhelming evidence against the null hypothesis of a unit root and therefore
conclude that all variables are stationary. The strategic interaction score spans between 0.0012 and 0.9999. The Efficiency scores vary
between 0.6421 and 1 for both alternative measurements, whose means are only slightly different. The means of conventional Lerner
and adjusted Lerner are at 0.2979 and 0.3761, respectively, which suggests that Vietnamese banking system is quite competitive.
However, these results also indicate that Vietnamese banks appear to enjoy stronger market power compared to ASEAN banks whose
2
For example, The State Bank of Vietnam (SBV) placed DongA Bank under special supervision on August 13, 2015.
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
have lower average Lerner index of 0.2602 (Khan et al., 2017). While adjusted Lerner registers only positive values, conventional
Lerner has the min value of -14,0109, this is because the latter assumes that all banks are efficient, and the presence of a non-optimal
bank can result in a negative Lerner score (Koetter et al., 2012). The average credit growth is 25.55 % with the lowest value of -37.52 %
and highest of 164.96 %.
The 3SLS regression results for Eqs. 6,7 and 8 are presented in Tables 3,4 and 5. The SGMM regression results are reported in
Table 6. In Table 3, Efficiency has a significant positive coefficient across 4 regressions with different measurements of Efficiency and
Growth. This finding is consistent with the studies of Homma et al. (2012, 2014) and Khan et al. (2017). The result confirms our
Hypothesis 1 that efficient banks subsequently grow and become bigger, and therefore, provides an empirical evidence supporting ES
theory. This finding is also in line with the studies of Goldberg and Rai (1996); Berger and Hannan (1998); Fu and Heffernan (2009);
and Celik and Kaplan (2016). However, these prior studies focus on the effect of efficiency on market share rather than on growth
variable. In this study, we follow the new test proposed by Homma et al. (2014) that efficient firms defeat the competition and grow. In
Table 4, although the coefficient of bank growth has an expected positive sign (except for model 8), but it is not significant. The result
implies that bank growth is not statistically related to market power. Thus, Hypothesis 2 is not supported. This result does not support
Hypothesis 2 and differs from the study of Khan et al. (2017). This may be because ES hypothesis is a composite hypothesis consisting
of many stages, and the causality in each stage may not be established. For example, Homma et al. (2014) points out that when large
inefficient firms lose market power to small efficient firms, the market becomes more competitive instead of more concentrated.
In Tables 5 and 6, the coefficient of Efficiency is positive and statistically significant across 3SLS and SGMM regressions, supporting
Hypothesis 3. This result indicates that efficient banks defeat competition and grow and tend to become more responsive to their rivals’
strategic moves. Therefore, this finding confirms the positive impacts of efficiency on growth from previous studies of Homma et al.
(2012, 2014) and Khan et al. (2017), and extends the empirical evidence on ES theory by documenting the impacts of efficiency on
strategic interaction. This new evidence on the impact of efficiency on strategic interaction is competing against the SCP theory where
strategic interaction has been found to have a negative impact on efficiency (Bayar et al., 2018).
Although growth has a positive impact on strategic interaction, the coefficient of the interaction term between growth and effi
ciency is negative and significant at the level of 1% across all 3SLS and SGMM regressions (Tables 5 and 6). This result indicates that
efficient banks with fast growth tend to have lower level of strategic interaction compared to efficient banks with lower growth. This
supports Hypothesis 4 that fast-growing banks tend to follow competitive pacification strategy and prioritize their resources to
maintain efficiency, and hence, become less responsive to their rivals’ strategy moves. This result supports the argument of Bloom and
Kotler (1975) that companies with large market share are exposed to higher risks specifically to big firms that smaller ones do not
encounter, which makes them less responsive to their competitors. This is more pronounced in the context of Vietnamese banking
where big banks have faced challenges of stricter requirements on capital adequacy. Given the new capital adequacy regulations in
Vietnam, under Basel II, this suggests that Vietnamese banks tend to be more selective and careful in credit appraisal and devote
resources to attend regulatory requirements.
We further calculate the net effect of efficiency on strategic interaction, γneteff = γ 1 + γ 3 Growth, with respect to different levels of
growth, i.e., lowest value, zero growth, mean value, and highest value. Table 7 summarizes the net effect of efficiency on strategic
interaction at different levels of growth. The impact of efficiency on strategic interaction is statistically significant consistently and
positive at lowest growth and zero-growth levels but turns negative at average growth and highest growth levels. This is consistent
with our argument that efficient banks with lower growth tend to be more responsive to their rival’s strategies.
5. Conclusions
During the past 10 years, the Vietnamese banking industry has been growing fast and become increasingly competitive, motivating
commercial banks to improve efficiency. This context enquires the study on the impacts of efficiency on strategic interaction. This
study extends ES theory from the well-established casual impacts of efficiency on growth and consequently on market power, to the
strategic interaction of efficient banks heterogeneously to the speed of growth. Employing 3SLS and SGMM estimators on the sample of
26 Vietnamese commercial banks from 2007 to 2018, the study finds that efficiency has a positive impact on strategic interaction. This
evidence supports the ES theory that efficient banks defeat competition to grow and become more strategically interactive. This finding
is competing to the finding from Bayar et al. (2018) who document the negative impact of strategic interaction on efficiency in the
support of SCP theory. More interestingly, the study finds that the positive impact of efficiency on strategic interaction is weaker at
higher level of growth. This evidence indicates that fast-growing banks tend to prioritize their resources maintaining their efficiency,
and hence, become less responsive to strategic moves from their rivals. In addition, we calculate the net effect of efficiency on different
groups of growth and find that although the impact of efficiency on strategic interaction is statistically significant and positive for low
growth, this impact turns negative for banks reaching average growth rate. This confirms our argument that, for fast-growing banks,
the higher efficiency is more challenging to be maintained, hence, those banks will prioritize their resources to efficiency and reduce
strategic interaction accordingly.
With regard to implications to the managers, the positive impact of efficiency on growth confirms the importance of bolstering
efficiency as a key to banking development in Vietnam. In addition, the positive relationship of efficiency and strategic interaction
advocates efficiency improvement as a solution improving banking competition. Bank managers should focus enhancing efficiency to
ensure effective responses to competitors. The findings from this study also support the banking structuring process in Vietnam with
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
Table 1
Summary Statistics.
Variable Mean Standard deviation Min Max
Table 2
Panel-data unit-root tests.
Variable Harris-Tzavalis unit-root test Levin-Lin-Chu unit-root test
Note: * Denotes the rejection of the unit root hypothesis at the 1% significance level.
Table 3
3SLS Regression for Growth.
Equation (6) – Dependent variable: Growth Model 1 Model 2 Model 3 Model 4
Table 4
3SLS Regression model for Market Power.
Equation (7) -Dependent variable: Market power Model 5 Model 6 Model 7 Model 8
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
Table 5
3SLS Regression model for Strategic Interaction.
Equation (8) - Dependent variable: strategic interaction Model 9 Model 10 Model 11 Model 12
Table 6
SGMM Estimations for Strategic Interaction.
Equation (9) - Dependent variable: strategic interaction Model 13 Model 14 Model 15 Model 16
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
Table 7
The average margin effects of Efficiency on Strategic Interaction.
3SLS SGMM
Growth level
Model 17 Model 18 Model 19 Model 20 Model 21 Model 22 Model 23 Model 24
1st level 44.14*** 74.41** 63.89*** 117.5** 7.101** 63.47** 2.949* 8.197**
(12.974) (23.932) (18.734) (39.439) (2.550) (22.25) (1.502) (3.077)
2nd level 15.07** 19.62** 22.84*** 32.47** 2.122* 1.963 2.467 2.225
(4.694) (6.647) (6.981) (11.294) (10.95) (1.055) (1.388) (1.337)
3rd level − 5.004*** − 8.905** − 5.501** − 11.82** − 1.315 − 40.51** 2.215 − 0.885
(1.472) (2.764) (1.787) (3.966) (0.688) (13.95) (1.332) (0.981)
4th level − 113.8*** − 144.7** − 159.1*** − 222.7** − 19.94** − 270.6** 1.019 − 15.69**
(32.368) (45.557) (45.545) (73.597) (6.390) (94.01) (1.105) (5.181)
Models 17–24 mimic models 9–16, respectively, for 4 different levels of growth (min, zero, mean and max values).
Standard errors in parentheses.
*
p < 0.10, ** p < 0.05, *** p < 0.01.
the focus on reducing the non-performing loans so that banks can become more efficient in asset management, and hence, promoting
the competition environment in Vietnamese banking industry.
None.
Model DEA1: DEA VRS input-oriented Model DEA1 and DEA2 uses three input variables (personnel
∑
Models of DEA Maximize sr=1 ur yrk + ck expenses, interest expenses on customer deposits and other
∑ ∑s
VRS Subject to: m i=1 vi xij − r=1 ur yrj − ck ≥ 0, j = 1, …, n interest expenses, total deposits in logarithm) and three output
∑m
method v x
i=1 i ik = 1 variables (net interest revenue, other operating income and
ur , vi > 0, ∀r = 1, …, s; i = 1, …, m total assets in logarithm).
(continued on next page)
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H.N.Q. Le et al. Research in International Business and Finance 56 (2021) 101371
(continued )
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