The document discusses the importance of social media in modern political campaigns. It notes that candidates and campaigns are increasingly using platforms like Facebook, Twitter, and YouTube to engage and mobilize voters, particularly younger voters. However, the document also questions whether social media interactions truly translate into real world political engagement and whether the medium favors better-funded candidates.
The document discusses the importance of social media in modern political campaigns. It notes that candidates and campaigns are increasingly using platforms like Facebook, Twitter, and YouTube to engage and mobilize voters, particularly younger voters. However, the document also questions whether social media interactions truly translate into real world political engagement and whether the medium favors better-funded candidates.
The document discusses the importance of social media in modern political campaigns. It notes that candidates and campaigns are increasingly using platforms like Facebook, Twitter, and YouTube to engage and mobilize voters, particularly younger voters. However, the document also questions whether social media interactions truly translate into real world political engagement and whether the medium favors better-funded candidates.
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