EXECUTIVE VISION Just a few years ago, media firms had almost total control over how consumers experienced their content. Not anymore. Thanks to the Internet and Web-enabled gadgets, people can now access news, TV shows, music and movies whenever and wherever they want. And social media services like Facebook, Twitter and YouTube have further empowered the audience, turning once passive content consumers into active content producers. Brecutive Vision, ler seven of the media ig Miche! Eisner, found of private equity company (CEO of Walt Dis and Thomas Glocer, CEC 2 to offer thet exper incight into tre huge challengesand opportunities posed by this power shift, 3 obstacle facing all media leaders today is how in a sector where many consumers have grown accustomed to tree conten notes that while a small aumtx of pretnium providers HBO TV network in the US. ‘might be able to gen gine for content, that model ‘won't work for mo ne support underpinning consumer e emaion," he argues. “I toally beliove in vert the paywall [concent But Michae! of media and olf Former hie at MTV and founder h consultancy tthe industry in you can say the paywall is over.” He notes that TV shows and je are already paying “a lot” to downloas fo mobil such as Apples iPhor many established content that their profits will be squeez ogies to access media—such as streaming TV st through their smartphones or es income plummeted following tear concerns, saying the record industry os television took away from radio, and what v pictures.” He adds that olé and new tec coexist, noting ther’ sil "a big rac busin radio business" and music on-demand servic this is fantastic period,” he says, “andl a Don't miss Executive Vision on CNBC, hosted by Simon Hobbs. : CNBC cl aeaee eens bones offered by ‘media. Jane Rosenthal SBSGURMEEaETm 2nd TV production npany Tribeca P book andl vt hundreds stant mass se Facebook to nihal.“ yond the o their reputa itcan be rmuniatio ial the media wil be head cia industry igh ‘ew technolag that make Bi CREDIT SUISSE