Arm yourself with

career-accelerating credentials
Post Graduate Certificate Programme in
General Management (GMP)
INDEX

“Leadership and learning are indispensable to each other.”

- John F. Kennedy

IIM Nagpur Director’s Message 3

The Constantly Changing Business Environment 4

Reskilling in General Management for Career Growth 5

About the Programme 6

Programme Content 7

Pedagogy, Programme Delivery & Schedule 10

Eligibility & Admission Criteria 11

Evaluation & Attendance Criteria 12

Programme Directors’ Profiles 13

Programme Fee & Instalment Schedule 14

About Indian Institute of Management Nagpur 15

About TimesTSW and Times Group 16

02
IIM Nagpur Director’s Message
I take pleasure in welcoming you to IIM Nagpur
(IIMN). IIMN was established in 2015 as the first
of the third generation IIMs, by the Ministry of
Education, Govt. of India.

Its location in Nagpur, the Orange City, makes

IIMN equidistant from the major metropolises –
Delhi, Chennai, Kolkata, Mumbai – in terms of
travel time by air. Since its inception, IIMN has
attracted talented faculty members with
commendable experience in research and
teaching. Faculty members at IIMN are engaged

in management consultancy, research, training, and industry collaboration for creating

and disseminating cutting-edge knowledge.

Its location at the very centre of industrial activity offers IIMN a natural advantage,
enabling greater connections and partnerships with businesses across sectors in SEZ
and MIDC-designated zones. IIMN’s unwavering focus on pioneering exceptional
industry partnerships to lead the way in providing real-world experiences, prepares
our programme participants for life — bringing ‘corporate into classrooms’ to hone
relevantly skilled talent for the ever-evolving corporate world.

One of the first premier institutions in the country to seamlessly make the shift from
physical to online over the past year, IIMN is well-equipped to conduct Executive
Education Programmes (EEPs) for executives from public and private sector
undertakings. Keeping the New Education Policy (NEP) 2020, digitalisation and
lifelong learning in mind, IIMN has launched online certificate programmes for
skilling-reskilling-upskilling the executives in highly specialised areas of management.
We anticipate that these programmes would enable executives to fully realise the
opportunities ahead in a digitally disruptive world.

With its unique advantages, IIMN is an exciting place to learn, grow and be the
‘champions of change’. We welcome you to join our IIMN community of faculty, staff,
students, and alumni who are shaping the future of work.

Dr. Bhimaraya Metri

Director, Indian Institute of Management Nagpur

03
The Constantly Changing Business Environment
Companies need top-notch management professionals in various roles, aligned
towards an overarching objective – building and sustaining a successful business,
particularly in a Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.
The COVID-19 pandemic has caused unanticipated disruption at a fast pace, altering
the dynamics of every aspect of business.

As a manager or a leader, you have to rethink your company’s strategic direction and
vision while dealing with these new uncertainties. You need to be agile enough to
adapt and fuel your company's growth.

Most Important Skills Managers Need to

Develop Today

Curiosity The Ability to Value your Staff

Managers that are
curious are better able
to listen to their
co-workers and
employees and to
incorporate fresh ideas
that could help their
company.
Constantly Learn
Upskilling is the key to Employees are
thriving and staying empowered by good
relevant. leaders who listen to
their concerns, allowing
them to better run their
firms.

Willingness to Practical Perspective

Empower
This entails a realistic
True empowerment
assessment of the
requires managers to
available options,
understand that
methodical
employees must feel
consideration of those
comfortable making
options' attributes, and
their own decisions
efforts to comprehend
based on the
the perspectives and
information they
interests of other
receive.
stakeholders.

Source: www.forbes.com/

To stay relevant in the constantly changing business environment, you need to go beyond
the traditional domains of management.

04
Reskilling in General Management for
Career Growth
Hard work alone is not enough to achieve the desired career growth. As a General
Manager, you must have cross-functional competencies and must be aware of the
management skills required across all business functions like marketing & sales, finance &
accounting, operations, human resources, etc., to be able to orchestrate various business
operations efficiently. You should also be agile to take advantage of the opportunities
emerging from the dynamic business environment to achieve competitive advantage for
your organisation.

A professional qualification in General Management can help you:

• Understand various business functions

• Gain in-depth knowledge of new management tools and methodologies
• Leverage career advancement opportunities
• Earn lucrative pay packages

The average salary of a Business Manager in

India, as of January 2021
₹8,60,212/year

The average salary for a General Manager in

India, as of January 2021
₹2,099,291/year

Source: www.payscale.com

Emerge as a better management professional and make your presence felt in your
organisation with IIM Nagpur’s Post Graduate Certificate Programme in General
Management (GMP).

05
About the Programme
The Post Graduate Certificate Programme in General Management (GMP) by IIM
Nagpur is a 12-month course aimed at enhancing the management acumen of working
professionals. It teaches the necessary managerial concepts, tools, and techniques,
while providing exposure to contemporary trends and topics.

The programme is aligned to IIM Nagpur Executive Education’s objective of providing

working executives with opportunities to improve their management knowledge and
skills. The structure of the programme, mode of delivery, timing of sessions, and
pedagogy are carefully selected to help working executives balance their dual goals of
workplace commitments along with continued professional development through formal
management education.

Programme Objectives
GMP aims to provide the participants an exposure to a wide range of general
management topics. It will help the participants:
• Understand the purpose, nature, and functions of organisations
• Understand various functional dimensions of organisations
• Learn various concepts, tools, frameworks, and techniques related to management
• Gain exposure to cutting edge management trends and topics

Programme Highlights

Understanding Real-life Capstone Business

Vision, Mission and Problem-Solving Simulation
Organisational through Group
Objectives Project

Chamber Consulting 3-day Campus IIM Nagpur Alumni

by IIM Nagpur Immersion Status
Faculty

06
Programme Content
The programme content comprises the following modules.

MODULE 1

Managerial Economics
1 • Economics for Everyday Decision Making
• Macro-Economic Systems and Globalisation
Management Accounting
• Analysing Financial Statements
2 • Managerial Decisions using Financial Ratios
• Cost and Profitability Management: Cost Accounting Basics
Managing Oneself and People
• Perception: Understanding Different Perspectives
3 • Understanding Self and Others
• Understanding and Managing Emotions
• Effective Decision Making
Statistics for Managerial Decision Making
4 • Business Statistics for Quantitative Data Analysis
• Statistical Methods for Forecasting and Planning
Emerging Trends in Marketing
• Value Creation for Customers, STP
5 • Analysing Markets and Assessing Demand
• Digital Marketing and Leveraging Social Media
• Services Marketing and Managing Service Personnel

07
 MODULE 2

Effective Interpersonal Communication

6 • Reading Body Language and Non-Verbal Cues
• Developing Listening Skills
• Communication in High Diversity Workforce
• Managing Difficult People
Data Analytics & Digital Transformation
• Data Visualization & Story-Telling
7 • Modern Data Management and Cloud Technologies
• Analytics Consulting and Industry Overview
• Planning and Executing Digital Initiatives for Competitive Advantage
Strategic Organisational Design
• External Environment and Organisation Structure
8 • Managing Organisational Culture and Change
• Learning Organisations: Creating and Managing Knowledge
• Emerging Organisational Forms
Financial Management
• Fundamental Valuation Concepts
9 • Working Capital Management
• Project Appraisal
• Financial Risk Management
Supply Chain Management & Operational Excellence
• Operations as a Source of Competitive Advantage
10 • Process Analysis; Concept of Bottleneck, Cycle Time, Resource
Interference; Factors affecting Operations Performance
• Supply Chain Management
Strategy Formulation for Profitable Growth
• Vision, Mission and Organisational Objectives
• Understanding External Environment and Organisational Resources /
11 Capabilities
• Strategic Decision Making and Strategy Formulation
• Strategy Implementation and Organisational Transformation

08
 MODULE 3

Ethics, CSR and Sustainable Development

12 • Business Ethics for Managers
• Introduction to CSR and Sustainability
• Formulating Strategies for Sustainable Development and CSR
Design Thinking and Innovation Driven Value Creation
• Understanding and Mapping the Customer Journey
13 • Experiencing the Design Thinking Process
• Managing Innovation and Value Creation
• Organisational Agility and Dynamic Capabilities
Strategy Implementation and Organisational Change
• Balanced Scorecard for Holistic Performance Management
14 • McKinsey 7S Framework
• Leading Strategic Organisational Change Initiatives
Real-life Problem-Solving: Group Project
• The participants would be expected to work in groups to take up and
solve real-life organisational problems in various management domains.
• All groups would be guided and mentored by IIMN faculty
15 • The project task includes problem identification, scope definition,
primary and secondary data collection, data analysis, recommendations,
creating and presentation of a report on the findings and implementation
planning.
• Participants would integrate learning from all courses in the group
project
Capstone Business Simulation
• CBS simulation is a multi-round business simulation that requires
participants to work in groups and lead their business organisation in a
competitive industry. In each round, participants decide the company’s
16 product portfolio, pricing, promotions, R&D, operations, financial
management, HRM, TQM and other managerial decisions to optimise
business performance. The simulation would help participants:
› Practice organisational leadership roles in group work
› Integrate and align multiple functional areas to create and implement
organizational strategy
› Competitive benchmarking and stakeholder management

09
Pedagogy, Programme Delivery & Schedule
Pedagogy
The programme is delivered through a blended learning mode comprising an in-class
component and an online component
The in-class component will involve a variety of pedagogical techniques such as
lectures, case discussions, simulation games, role plays, group projects and other
experiential exercises
The online component, delivered through a state-of-the-art interactive mode will
facilitate learning through a synchronous mode using multi-media components
involving case discussions, and audio and video engaging components

Programme Delivery
Direct-to-Device (D2D) mode via online
audio/video interactive platform
Sessions will be delivered from the IIM Nagpur
studio on the BCCL technology platform to
participants who would be attending from their
respective places via their devices
Chamber consulting will be provided by each
faculty member teaching a course in the
programme (once a week during the timeframe
when the course’s sessions are scheduled)

Class Schedule - Saturday: 6:45 p.m. to 9:45 p.m.

Programme Duration – 12 months

Campus Immersion
A 3-day campus module at IIM Nagpur
campus at the end of the programme.

10
Eligibility & Admission Criteria

Who Should Attend?

Early-career working executives on track for taking up
middle management or leadership roles in the
organisation and/or industry will benefit from this
programme
The programme is also targeted at professionals
working in MNCs, private corporates, PSUs,
government departments and family businesses

Eligibility Criteria
Diploma (10+2+3) or Bachelor’s degree or equivalent (10+2+3 or 10+2+4) or 2 years’
master’s degree or equivalent from a recognised university
(UGC/AICTE/DEC/AIU/State Government) in any discipline
Minimum 2 years of work experience after completion of qualifying education
Participants who fulfil the above criteria and are not working are also eligible to apply
for the programme

Admission Criteria
Participants would be selected based on
their overall profile and credentials.

11
EVALUATION &
ATTENDANCE CRITERIA
Evaluation Methodology
CERTIFICATION &
ALUMNI STATUS
Evaluation will be based on:
• Written tests Students who successfully
• Assignments complete the programme and
• Online examinations fulfil all the prescribed
requirements will be awarded a
• Quizzes
Certificate of Completion.
All the evaluations will be conducted by
IIM Nagpur.
Successful candidates will also
be accorded with IIM Nagpur
Attendance Criteria Alumni status.
A minimum of 75% attendance is a
prerequisite for the successful completion
of this programme.

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12
PROGRAMME DIRECTORS' PROFILES

Dr. Atul Pathak (FPM-IIM Ahmedabad,

PGDM-IIM Calcutta, BE Mechanical)

Dr. Pathak is the Chairperson of Executive Education and a

faculty in the Strategy and Entrepreneurship area at IIM
Nagpur. He has over 17 years of experience across industry
and academia. Prior to joining academia,
Dr. Pathak gained wide-ranging international work experience in the Banking,
Information Technology, and Consulting industries across multiple geographies
(UK, South Africa, Singapore and India).Dr. Pathak teaches various courses in
Strategy, International Business, Design Thinking, Innovation and Management
Consulting. He has designed and delivered executive education programmes and
consultancy assignments for a number of corporate and public-sector
organisations across India.

Dr. Neerpal Rathi (Post-Doc - INU South Korea,

Ph.D. - IIT Roorkee)

Dr. Rathi is a faculty member in Organisational Behaviour

and Human Resource Management area at IIM Nagpur. He
received his Ph.D. from the Indian Institute of Technology
Roorkee, India, and did postdoctoral work at Incheon
National University, South Korea.
Prior to joining IIM Nagpur, he worked with Xavier University, Bhubaneswar;
Amrita University, Coimbatore, Indian Institute of Management Ahmedabad; and
Banasthali University, Rajasthan. Dr. Rathi has taught MBA, Executive MBA
(EMBA), and Ph.D. students in India and abroad. He has also designed and delivered
executive education programmes and consultancy assignments for a number of
corporate and public-sector organisations, such as Manganese Ore India Ltd.
(MOIL), Power Grid Corporation of India Ltd., Institute of Life Sciences (ILS),
Mineral Exploration Corporation Ltd. (MECL), ZIM Labs, and Transrail Lighting.

13
Programme Fee & Instalment Schedule

Programme Fee
Particulars Amount (in �) (excluding GST)*
Application Fee 1,700

Processing Fee 15,000***

Tuition Fee 1,37,500

Campus Module Fee 10,500**

Student Welfare Fee 2,000

Alumni Fee 10,000

Total Fee (Excluding Application Fee) 1,60,000

* Fee Payment: The application will be filled on Times Portal and fee will be paid on IIM Nagpur’s payment portal. GST as per
prevailing rate is applicable and will be collected additionally from the candidate/participant. Current GST rate is 18%.
** During campus visit, participants who want to stay extra nights at IIM Nagpur campus will have to pay additional charges
directly to IIM Nagpur. This shall be subject to accommodation availability at the campus for extra nights.
*** Processing Fee includes ₹1,700 towards Application Fee and ₹13,300 towards Tuition Fee. In case a participant’s profile is
rejected by IIM Nagpur, Tuition Fee of ₹13,300 will be refunded to the participant.

Instalment Schedule
Instalment I Instalment II Instalment III

Within one
Instalment At the time of 10th November, 10th March,
week of offer
Date application letter rollout 2021 2022
date
Amount (in `)* 13,300 41,700 55,000 50,000
* GST will be additional as applicable.

Important Dates
Session Commencement Date 28th August, 2021

End of Programme Date August 2022

APPLY NOW

14
About Indian Institute of Management Nagpur
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be
a leading management institution that shapes management systems, policy, and
governance through high-quality education, research, and industry engagement.
Propelled by the pursuit of engaged scholarship, the Institute aims to create
value-driven leaders and global managers with strong conceptual foundations and
analytical approach, which helps them excel in diverse spheres – be it management,
business, policy making, and public administration, to name a few.

IIM Nagpur’s aim is to address the needs of a modern India, connecting aspirations and
realities to attain benchmarks that are respected internationally. Our motto, सत्यं च
स्वाध्याय प्रवचने च, that is, an inspired journey towards truth through individual
reflection and collective discourse, propels our quest to bridge the gap between
abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant

industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is
an important thrust area for the Institute. With an array of programmes designed by a
faculty body with a stellar record of research, teaching and industry engagement, the
Executive Education programme at IIM Nagpur equips managers and executives with
the capabilities to perform effectively in their current roles and take up greater
challenges through various stages of their careers.
About TimesTSW
The Second Wind (TSW) is an
initiative by Times Professional
Learning for working
professionals who are keen to
hone their skills to add value to
their work for a more rewarding
career. TSW's passion for
About Times Group
excellence and a brief that
The Times of India Group began its
"Executive Education Empowers"
operations in 1838 and is India's
work hand-in-hand with the
oldest and largest media house.
organisation's aim to impart
The Times of India is the World's
knowledge to business
largest-selling English newspaper
professionals nationwide.
with over 5 million copies sold
daily.

The Economic Times is the World's

2nd largest English business
newspaper, second only to The
Wall Street Journal, with over
800,000 copies sold daily.

The Times Group is also India's

most diversified media
conglomerate with assets across
Publishing, Radio, TV, Out of Home
(OOH), and Online Media.

16
Mr. Baskaran Nagappan,
Manager - Executive Education,
IIM Nagpur
+91 712 710 2403
+91 7299918890
eepmgr@iimnagpur.ac.in
www.iimnagpur.ac.in

Bennett Coleman and Co. Ltd.

Office No. G-02, 1802, Lotus Corporate Park, Off WEH, Geetanjali Railway Colony,
Laxmi Nagar, Jogeshwari (E), Mumbai, Maharashtra 400063
1800-270-5400
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