Answer of Tutorial 4 (Week 4)

1. Visible – Artifacts, such as dress, office, layout, symbols, slogans, ceremonies

Invisible – 1. Expressed values, such as “The Penney Idea,” “The HP Way”
2. Underlying assumptions and deep beliefs, such as “People here care
about one another like a family.
2. Artifacts are the observable symbols and signs of an organization's culture. Four
broad categories of artifacts include organizational stories and legends (Symbolic),
rituals and ceremonies (Behavioral), language (Verbal), and physical structures and
symbols. Understanding an organization's culture requires the assessment of many
artifacts because they are subtle and often ambiguous.
Physical artifacts: These include the organization's physical environment, such as
office design, layout, and furniture. It also encompasses the company's logo, branding
materials, and other visual representations.
Behavioral artifacts: Behavioral artifacts refer to the observable actions and
behaviors of employees within the organization. They include rituals, ceremonies,
communication patterns, and interaction styles.
Symbolic artifacts: Symbolic artifacts are the symbolic representations used within
the organization. These can include shared stories, myths, slogans, and metaphors that
convey meaning and shape the organization's culture.
Verbal artifacts: Verbal artifacts refer to the language and vocabulary used within the
organization. This includes specific jargon, catchphrases, and terms unique to the
company's culture.
3. Adaptability: This category emphasizes the organization's ability to respond and
adapt to changes in the external environment. It includes values such as innovation,
agility, flexibility, and a willingness to embrace new ideas and approaches.
Achievement: Achievement-oriented cultural values focus on setting and
accomplishing challenging goals. They prioritize excellence, performance,
competitiveness, and a drive for continuous improvement.
Collaboration: Collaboration values emphasize teamwork, cooperation, and building
strong relationships within the organization. These values prioritize open
communication, trust, respect, and a supportive work environment.
Stability: Stability-oriented cultural values focus on maintaining stability and
consistency within the organization. They emphasize reliability, predictability, rules and
procedures, and a preference for established practices.