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Received: 13 May 2019 Revised: 2 August 2019 Accepted: 19 August 2019

DOI: 10.1002/csr.1850

RESEARCH ARTICLE

How pressure from stakeholders affects integrated reporting


quality

Filippo Vitolla | Nicola Raimo | Michele Rubino | Antonello Garzoni

Department of Economics and Management,


University LUM Jean Monnet, Casamassima, Abstract
Italy Integrated reporting (IR) is considered an innovative and effective reporting tool that
Correspondence includes financial and nonfinancial information. Recently, there has been a heightened
Filippo Vitolla, S.S. 100 Km 18 Casamassima, emphasis on IR from both academic and professional viewpoints. However, despite
(BA),70010, Italy.
Email: vitolla@lum.it the importance of stakeholders in the practice of IR, their impact on the report
drafting process has not been analysed in any study. Therefore, this study aims to fill
this gap by analysing the relationship between stakeholders' pressure and IR quality.
On the basis of the stakeholder theory, this study uses a regression model to demon-
strate how the IR quality is significantly and positively associated with the stake-
holders' pressures. Specifically, results of this study indicate that pressures from
customers, environmental protection organizations, employees, shareholders, and
governments determine the IR quality. To the best of our knowledge, this is the first
study that investigates stakeholders' pressure as a determinant of IR quality.

K E Y W OR D S

disclosure, IIRC, integrated reporting, stakeholder pressure, stakeholder theory

1 | I N T RO D U CT I O N groups that bring the necessary skills and resources for conducting
business activities. This context leads to the second aspect in which
An increase in the relevance of nonfinancial disclosure, in general, and the analysis of nonfinancial disclosure becomes particularly relevant
integrated reporting (IR), in particular, relates to two closely interlinked —the strategic criticality of voluntary disclosure. The management of
aspects: the marked criticality of stakeholder relationships in ensuring communication activities has a significant impact on stakeholder rela-
the medium‐ and long‐term success of a company and the growing tionships, and it is critical for the medium‐ and long‐term success in
importance of voluntary disclosure models. Concerning the first terms of the extension of the company's stakeholders and their contri-
aspect, the environment in which companies operate has been radi- butions. In relation to the two aspects outlined above, this study aims
cally changed by several factors such as globalization, citizens' sensi- to analyse the impact of the stakeholders' pressure on IR quality. IR,
tivity to ecological issues, attention to human rights, financial developed by the International Integrated Reporting Council (IIRC), is
scandals, and national and international regulation of social and envi- a corporate reporting tool that resulted from the evolution of environ-
ronmental issues. These changes in the scenario in which companies mental, social, and sustainability reports. It is a synthetic communica-
operate have driven the need to think about new business models tion that illustrates how an organization's strategy, governance,
and to redefine processes, tools, and management models that will performance, and prospects allow it to create value in the short,
help companies to achieve not only financial goals but also social medium, and long terms (IIRC, 2013; Vitolla, Raimo, & Rubino,
and environmental goals. The financial balance and the ability to 2019a). IR is the result of a corporate communication process aimed
obtain competitive advantages and to create value in the short, at providing investors with complete information on the financial
medium, and long terms are, consequently, closely connected with and nonfinancial aspects; with short‐, medium‐, and long‐term per-
the quality of managing relationships with different stakeholders spectives, this information aims at integrating and connecting the

Corp Soc Resp Env Ma. 2019;26:1591–1606. wileyonlinelibrary.com/journal/csr © 2019 John Wiley & Sons, Ltd and ERP Environment 1591
1592 VITOLLA ET AL.

various corporate information areas and aligning the internal and between the idea of corporate social responsibility and an organiza-
external reporting processes. IR is designed to represent an organiza- tion's stakeholders.” Firms are motivated to disclose information to
tion's dependence on different types of capitals and, consequently, their stakeholders to ensure that their behaviour is perceived legiti-
enable stakeholders to assess a firm's long‐term viability and more mate and to aid stakeholders' decision‐making. The key role of stake-
effectively allocate scarce resources (Verschoor, 2011). holders allows them to exert pressure on the company to obtain more
Recently, there has been a heightened emphasis on IR from both information.
academic (Velte & Stawinoga, 2017; Vitolla, Raimo, & De Nuccio, The remainder of this article is organized as follows. Following the
2018) and professional viewpoints. Surveys by KPMG (2017) and EY literature review, the theoretical framework is presented. Subsequently,
(2014) highlight how the practice of IR has been constantly growing we discuss our research hypotheses, present the methodology, and
and evolving since the early adoption stages of the IR model. elaborate on the results and discussion. In the last section, we draw
This study aims to investigate how the pressure of the context in the conclusions.
which a company operates impacts the IR quality. In other words, this
study intends to assess whether IR represents the response of companies
to adapt to the information needs of different stakeholder groups; our 2 | LITERATURE REVIEW
study also explores if IR is configured as a tool to improve transparency
in relationships and to promote credibility, trust, and legitimacy in the Despite IR being a relatively new concept, several areas of this topic
context of reference in order to obtain the consent and approval of all have already been explored (Vitolla, Raimo, & Rubino, 2019b). Scholars
the stakeholders and not only the shareholders. The reference to the focused mainly on the determinants (Frías‐Aceituno, Rodríguez‐Ariza, &
concept of value creation referred to in the IIRC framework could imply Garcia‐Sánchez, 2014; García‐Sánchez, Rodríguez‐Ariza, & Frías‐
that IR represents a form of disclosure, albeit evolved, addressed exclu- Aceituno, 2013; Jensen & Berg, 2012) and the effects of IR (Barth,
sively to the providers of financial capital (Flower, 2015). However, the Cahan, Chen, & Venter, 2017; Cosma, Soana, & Venturelli, 2018; Esch,
concept of value should be considered in a broad sense and should be Schnellbächer, & Wald, 2019; Lee & Yeo, 2016; Martinez, 2016;
understood as a value for society, for present and future generations, Pavlopoulos, Magnis, & Iatridis, 2019; Vitolla & Raimo, 2018).
and for stakeholders (Kramer & Porter, 2011; de Villiers & Sharma, Considering this study's objectives, literature analysis included
2017; Badia, Di Cuonzo, Petruzzelli, & Dell'Atti, 2019). In this perspec- here focuses primarily on the determinants of IR and, in terms of
tive, the creation of shared value is not in itself incompatible with value stakeholder theory, on the relationship between stakeholders' pres-
generation for shareholders, where,the broader time horizon requires sure and nonfinancial disclosure.
to take into account, for the purposes of the success of the company, Studies on the determinants of IR have analysed the impact of
the quality of the relations with the main categories of stakeholders financial, disclosure, governance, and country‐ and industry‐level
and the risks associated with the failure to include their expectations in factors.
the strategic approach. The capacity to create shared value is closely con- In relation to financial factors, Frías‐Aceituno et al. (2014) found
nected with the ability to achieve financial, social, environmental, and that a company's size and profitability positively affect the implemen-
governance performances simultaneously and to facilitate the achieve- tation of IR.
ment of synergies between the different dimensions of management. Regarding the aspects related to disclosure, Lai, Melloni, and
However, despite the importance of stakeholders in the practice of Stacchezzini (2016) found a positive relationship between environ-
IR (Badia et al., 2019; Salvioni & Bosetti, 2014), their impact on the mental, social, and governance disclosure ratings and the adoption of
report drafting process has not been analysed in any study. IR, which implies that companies do not adopt IR merely to repair
Therefore, this study aims to bridge this gap by analysing the rela- the poor evaluation of their sustainability disclosure quality, whereas
tionship between the pressure from five stakeholder groups (customers, Sierra‐García, Zorio‐Grima, and García‐Benau (2015) highlighted how
environmental protection organizations, employees, shareholders, and companies whose CSR reports are subject to assurance are more
governments) and the IR quality. inclined to adopt IR. Going beyond mere adoption, Bavagnoli, Songini,
To this end, our study adopts a stakeholder theory perspective in Pistoni, and Minutiello (2018) showed a positive relationship between
line with other contributions on the relationship between stake- assurance and IR quality, and Gerwanski, Kordsachia, and Velte (2019)
holders' pressure and nonfinancial disclosure (Dong, Burritt, & Qian, highlighted a positive impact of the assurance of nonfinancial informa-
2014; Fernandez‐Feijoo, Romero, & Ruiz, 2014; Huang & Kung, tion on materiality disclosure quality in IR.
2010; Liu & Anbumozhi, 2009; Prado‐Lorenzo, Gallego‐Alvarez, & Other studies have analysed the impact of determinants related to
Garcia‐Sanchez, 2009). corporate governance, with particular reference to the board of direc-
This theory offers a way to interpret the adaptive behaviour of tors and the audit and sustainability committees. Regarding the char-
companies in relation to the pressures exerted by stakeholders. In this acteristics of the board, Frías‐Aceituno, Rodriguez‐Ariza, and Garcia‐
perspective, Freeman (1984) assessed the presence of a relationship Sanchez (2013) and Alfiero, Cane, Doronzo, and Esposito (2017)
between organizations and different groups, besides the relationship highlighted how a large number of board members and the presence
with shareholders. He proposed that stakeholders affect firms' actions. of women in the board have a positive effect on the adoption of IR.
Furthermore, Carroll (1991, p. 43) claimed that “there is a natural fit Finally, Gerwanski et al. (2019) found a positive relationship between
VITOLLA ET AL. 1593

gender diversity and materiality disclosure quality. Regarding the role level. In this category, Liesen, Hoepner, Patten, and Figge (2015)
of the audit committee, Velte (2018) highlighted how the expertise found that external stakeholders' pressure facilitates greenhouse
of the latter improves the readability of the integrated reports, and, gas (GHG) emissions disclosure but not a complete GHG emissions
similarly, Ahmed Haji and Anifowose (2016) found that both the effec- disclosure.
tiveness and the authority of the audit committee and the number of In the context of corporate social responsibility (CSR) disclosure,
meetings encourage the inclusion of more information in integrated Fernandez‐Feijoo et al. (2014) showed that the pressure from some
reports and increase the level of compliance with the IIRC framework. groups of stakeholders, such as customers, employees, environment,
Finally, Ahmed Haji and Anifowose (2016) highlighted how the pres- and investors, improves the transparency of CSR reports. However,
ence of a sustainability committee increases the amount of informa- Prado‐Lorenzo et al. (2009), using a sample of 99 Spanish listed com-
tion in the integrated reports and the level of alignment with IIRC panies, provided evidence of the positive impact of governmental and
principles. creditor pressures on the content and quality of CSR reports. In this
Another category of analysed determinants refers to country‐level category, Dong et al. (2014) highlighted that the influence of the gov-
factors. In this regard, Frías‐Aceituno, Rodríguez‐Ariza, and García‐ ernment and international consumers increases the level of CSR
Sánchez (2013) highlighted how companies located in civil law coun- disclosure.
tries or in countries with a strong legal enforcement mechanisms are First, the analysis of the literature, summarized in Table 1, under-
more likely to publish integrated reports. García‐Sánchez et al. (2013), lines a limited attention to the determinants of IR quality; second, this
instead, analysed the relationship between a country's cultural context analysis highlights the absence of studies on the role played by stake-
and the adoption of IR. Their study showed how organizations located holders' pressure in the context of IR. This study aims to fill these gaps
in countries with stronger collectivist and feminist values are more by investigating the relationship between stakeholders' pressure and
inclined to integrate financial and nonfinancial information. Going IR quality.
beyond mere adoption, Vitolla, Raimo, Rubino, and Garzoni (2019) and
Raimo, Zito, and Caragnano (2019) studied the impact of national cul-
ture on IR quality. The former highlighted how the quality of integrated 3 | THEORETICAL BACKGROUND
reports is positively associated with the degree of uncertainty avoid-
ance and negatively associated with the level of power distance, indi- In line with other contributions on the relationship between stake-
vidualism, masculinity, and indulgence. However, the latter, using a holder's pressure and nonfinancial disclosure (Fernandez‐Feijoo et al.,
different proxy for national culture, found that the IR quality is posi- 2014; Huang & Kung, 2010; Liu & Anbumozhi, 2009; Prado‐Lorenzo
tively associated with assertiveness, institutional collectivism, uncer- et al., 2009), this study's theoretical framework is based on the stake-
tainty avoidance, and humane orientation and negatively associated holder theory. The general idea behind the stakeholder theory is that
with performance and future orientation. On a separate note, Bavagnoli organizations, within their own business activities, must take into
et al. (2018) found that the integrated reports provided by European account the interests of stakeholder groups and not just the share-
companies have a better quality. holders (Freeman, 1984). In fact, according to this theory, over time,
The last category of analysed determinants refers to industry‐level the survival of companies is connected with their ability to manage
factors. In this regard, Frías‐Aceituno et al. (2014) found a negative stakeholder relationships. Donaldson and Preston (1995) described
relationship between industry concentration and the production of stakeholder theory according to three different perspectives—descrip-
integrated reports. tive, normative, and instrumental. The descriptive perspective examines
Although different determinants have been analysed from previous how companies consider the needs of their stakeholders, in reality
studies, there is a clear absence of contributions on the relationship (Brenner & Cochran, 1991). This perspective is unsuitable for explaining
between stakeholders' pressure and IR. the relationship between stakeholders' pressure and the quality of dis-
Meanwhile, in terms of the stakeholder theory, the impact of closure (Dong et al., 2014) as it is not interpretative of the phenomenon.
stakeholders' pressure has been studied in relation to other types The normative perspective expresses the ethical principles underly-
of nonfinancial disclosures. Of these, a few studies focused on envi- ing the stakeholder theory, suggests how companies should manage
ronmental disclosure. In this regard, Liu and Anbumozhi (2009) found their stakeholder relationships, and highlights the ethical–moral respon-
that government pressure positively affects the level of corporate sibilities of organizations towards stakeholders (Deegan, 2002). How-
environmental information disclosure. However, Huang and Kung ever, even this perspective is not adequate to explain the relationship
(2010), using a sample of Taiwanese listed companies, revealed that between stakeholders' pressure and the quality of disclosure (Dong
both external stakeholders, such as the government, environment, et al., 2014); this is because stakeholder engagement is connected with
debtors, competitors, and consumers, and internal stakeholders, such corporate values and culture and is independent of instrumental rea-
as shareholders and employees, exert strong influences over man- sons for adapting to the context.
agement intentions regarding the extent of environmental disclosure. The instrumental perspective specifies the way in which an organi-
Furthermore, the authors found a positive impact of the pressure of zation interacts with its stakeholders on the basis of their salience (Dong
intermediate stakeholder groups, such as environmental protection et al., 2014) in order to obtain the legitimacy to operate (Deegan, 2006).
organizations and accounting firms, on the environmental disclosure Therefore, this perspective requires that companies consider the risks
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TABLE 1 Literature review summary

Determinants of integrated reporting

Author/s (year) Journal or conference Dependent variable Tested hypotheses Main findings

Frías‐Aceituno et al. Business Strategy and IR adoption Firm size (+) Firm size (+)
(2014) the Environment Firm profitability (+) Firm profitability (+)
Business sector (+) Industry concentration (−)
Industry concentration (−)
Growth opportunities (+)
Lai et al. (2016) Business Strategy and IR adoption ESG disclosure rating (+) ESG disclosure rating (+)
the Environment Firm size (+)
Financial leverage (+)
Firm profitability (+)
Environmentally sensitive industry (+)
Sierra‐García et al. Corporate Social IR adoption CSR report assurance (+) CSR report assurance (+)
(2015) Responsibility and
Environmental
Management
Bavagnoli et al. (2018) EURAM, European IR quality Environmentally sensitive industry (+) European firms (+)
Academy of Assurance (+)
Location (±)
Management,
Financial leverage (+)
Reykjavik, 2018
Firm profitability (+)
IR Assurance (+)
Frías‐Aceituno, Corporate Social IR adoption Board size (+) Board size (+)
Rodriguez‐Ariza, and Responsibility and Board independence (+) Board gender diversity (+)
Garcia‐Sanchez Environmental Board activity (+)
(2013) Management Board national diversity (+)
Board gender diversity (+)
Alfiero et al. (2017) Corporate Ownership IR adoption Board size (+) Board size (+)
and Control Board gender diversity (+) Board gender diversity (+)
Board average age (+)
Gerwanski et al. (2019) Business Strategy and Materiality disclosure Learning effects (+) Learning effects (+)
the Environment quality in IR Gender diversity (+)
Readability (+) Assurance (+)
Gender diversity (+)
Assurance (+)
DJSI listing (+)
Earnings management (−)
Velte (2018) Problems and IR readability Audit committees' financial expertise (+) Audit committees' financial
Perspectives in expertise (+)
Management Audit committees' sustainability Audit committees' sustainability
expertise (+) expertise (+)
Audit committees' combined financial Audit committees' combined
and sustainability expertise (+) financial and sustainability
expertise (+)
Ahmed Haji and Managerial Auditing IR practice (extent and Audit committees' effectiveness (±) Audit committees'
Anifowose (2016) Journal compliance with IIRC effectiveness (+)
principles) Audit committees' size (±) Audit committees' meetings (+)
Audit committees' independence (±) Audit committees' authority (+)
Audit committees'
meetings (±)
Audit committees' financial expertise (±)
Audit committees'
authority (±)
Frías‐Aceituno, Journal of Cleaner IR adoption Civil law countries (+) Civil law countries (+)
Rodríguez‐Ariza, and Production Strictly enforced regulations (+) Strictly enforced regulations (+)
García‐Sánchez (2013)
(Continues)
VITOLLA ET AL. 1595

TABLE 1 (Continued)

Determinants of integrated reporting

Author/s (year) Journal or conference Dependent variable Tested hypotheses Main findings
García‐Sánchez et al. International Business IR adoption Power distance (‐) Individualism vs. collectivism (−)
(2013) Review Individualism vs. collectivism (−) Masculinity vs. femininity (−)
Masculinity vs. femininity (−)
Uncertainty avoidance (+)
Long‐term vs. short‐term orientation (+)
Vitolla et al. (n.d.) Business Strategy and IR quality Power distance (−) Power distance (−)
the Environment Individualism vs. collectivism (−) Individualism vs. collectivism (−)
Masculinity vs. femininity (−) Masculinity vs. femininity (−)
Uncertainty avoidance (+) Uncertainty avoidance (+)
Long‐term vs. short‐term orientation (+) Indulgence vs. restraint (−)
Indulgence vs. restraint (−)
Raimo et al. (2019) 9th International IR quality Performance orientation (−) Performance orientation (−)
Symposium on Assertiveness (−) Assertiveness (+)
Natural Resources Institutional collectivism (+) Institutional collectivism (+)
Management, Zaječar, Uncertainty avoidance (+) Uncertainty avoidance (+)
2019 Future orientation (−) Future orientation (−)
Humane orientation (+) Humane orientation (+)

Stakeholders' pressure and nonfinancial disclosure

Liu and Anbumozhi Journal of Cleaner Environmental Governments' pressure (+) Governments' pressure (+)
(2009) Production disclosure level Shareholders' pressure (+)
Creditors' pressure (+)
Huang and Kung Journal of Business Environmental Governments' pressure (+) Governments' pressure (+)
(2010) Ethics disclosure level Debtors' pressure (+) Debtors' pressure (+)
Consumers' pressure (+)
Suppliers' pressure (+)
Competitors' pressure (+)
Shareholders' pressure (+) Consumers' pressure (+)
Employees' pressure (+) Competitors' pressure (+)
Environmental protection Shareholders' pressure (+)
organizations' pressure (+) Employees' pressure (+)

Accounting firms' pressure (+) Environmental protection


organizations' pressure (+)
Accounting firms' pressure (+)
Liesen et al. (2015) Accounting, Auditing 1) GHG emissions' 1) Stakeholder exposure (+) 1) Stakeholder exposure (+)
& Accountability disclosure adoption
Journal 2) Completeness of 2) Stakeholder exposure* 2) Stakeholder exposure*
GHG emissions'
disclosure
Fernandez‐Feijoo Journal of Business Transparency in CSR Environmental pressure (+) Environmental pressure (+)
et al. (2014) Ethics reporting Consumers' pressure (+) Consumers' pressure (+)
Investors' pressure (+) Investors' pressure (+)
Employees' pressure (+) Employees' pressure (+)
Dong et al. (2014) Journal of Cleaner CSR disclosure level International consumers' International consumers'
Production pressure (+) pressure (+)
Mining industry
associations' pressure (+)
Local communities' pressure (+)

Note. Plus sign (+) indicates positive association; minus sign (−) indicates negative association; asterisk (*) indicates no association.
Abbreviations: CSR, corporate social responsibility; GHG, greenhouse gas; IR, integrated reporting.

and opportunities presented by the main stakeholders for seizing the for financial balance in the medium and long terms, and the ability to
strategic opportunities. These opportunities can be connected to spe- create shared value (Freeman, 1984). From an instrumental perspective,
cific or general aspects, such as the survival of the company, the search companies identify stakeholders on the basis of their relevance
1596 VITOLLA ET AL.

(Mitchell, Agle, & Wood, 1997) and salience (Dong et al., 2014) and provide higher quality environmental information. This shows how
develop best practices for managing relationships with these stake- nonfinancial performance particularly interests customers (Roberts,
holders (Bendheim, Waddock, & Graves, 1998). Therefore, the strategic 1992). Furthermore, customers may also be interested in aspects such
management of relationships with stakeholders is connected with the as relationships with associations that protect consumers' rights, pri-
ability of the company to balance the interests and needs of different vacy, and safety. In light of this, an improvement in the quality of the
stakeholders, and it is aimed at obtaining legitimacy in the context in information in the integrated reports would be representative of the
which the company operates (Ogden & Watson, 1999). According to response of companies to the pressures connected with the informa-
this perspective, it is essential to obtain the approval and consent from tion needs of customers. In this perspective, the quality of disclosure
the stakeholders, given that these stakeholders bring the resources and would determine an increase in the corporate image and reputation
contributions necessary for conducting business activities. that represent key factors influencing consumers' purchase decisions.
This perspective adequately explains the relationship between the Therefore, in light of this, we propose the following hypothesis:
stakeholders' pressure and the quality of disclosure and therefore rep-
H1. IR quality is positively affected by customers'
resents the theoretical basis of this study.
pressure.
Disclosure represents a way to respond to the information needs of
stakeholders and demonstrate alignment with their expectations The growing attention to environmental issues has led to the for-
(Azizul Islam & Deegan, 2008; Deegan & Blomquist, 2006; Elijido‐ mation of several organizations voluntarily undertaking the task of
Ten, Kloot, & Clarkson, 2010; Van der Laan, Van Ees, & Van implementing environmental protection and supporting the govern-
Witteloostuijn, 2008). Particularly, disclosure serves to improve trans- ment in monitoring the sources of pollution. These organizations
parency in relationships and gain the credibility and trust of stake- exert pressure on companies that have negative environmental
holders. Firms are called to respond to the needs of relevant or behaviours to implement production processes that are less harmful
salient stakeholders, represented by those who can influence corpo- to the environment. Furthermore, these organizations pressurize
rate performance (Gray, Owen, & Adams, 1996). Therefore, from an companies to disclose more information about the effects of their
instrumental perspective, disclosure is driven by the pressures emerg- processes and products on the environment. Deegan and Gordon
ing from stakeholders' demand for information (Deegan & Blomquist, (1996) found that the extent of corporate environmental disclosure
2006; Guthrie, Petty, Yongvanich, & Ricceri, 2004; Yongvanich & is positively associated with the environmental lobby groups' pres-
Guthrie, 2005). sure regarding the information on environmental performance of
Therefore, stakeholders' pressure determines the level of expecta- firms. Gamerschlag, Möller, and Verbeeten (2011) obtained similar
tions and information needs that can vary between different stake- results, finding that companies under the pressure of environmental
holder groups and to which companies are called to respond in order groups disclose more environmental information. Therefore, compa-
to obtain legitimacy in the context of reference. nies operating in environmentally sensitive industries are generally
subject to more in‐depth monitoring by environmental protection
organizations and are thus more encouraged to disclose high quality
4 | H Y P O T HE S E S D E V EL O P M E NT information (Cho & Patten, 2007; Cowen, Ferreri, & Parker, 1987;
Patten, 1991). Likewise, environmental protection organizations
In line with the instrumental perspective of stakeholder theory, stake- may also be interested in financial profiles related to the negative
holders' pressure represents a key determinant of IR quality. The dis- and positive externalities of a business activity in order to fully
semination of high‐quality information within the integrated reports assess their effects. Therefore, in light of this, we propose the fol-
represents a response by firms to stakeholders' needs and a means to lowing hypothesis:
gain their trust and credibility (Azizul Islam & Deegan, 2008; Deegan &
H2. IR quality is positively affected by environmental
Blomquist, 2006; Elijido‐Ten et al., 2010; Van der Laan et al., 2008).
protection organizations' pressure.
Although all stakeholders are interested in the general content of inte-
grated reports, some specific information is particularly interesting for In general, because employees' rights and interests are closely linked
certain stakeholder groups. to the performance of companies, they are particularly interested in
In the following section, hypotheses are developed in relation to receiving information about the company's strategies and financial
the pressures of specific stakeholder groups to obtain financial and results. Following the growing importance of social and environmental
nonfinancial information in an integrated manner. issues, employees have started emphasizing the nonfinancial perfor-
Customers seek financial information in the integrated report such mance of a company. Employees have realized that negative social
as those related to product prices and production costs. However, and environmental performance can lead to penalties and a loss of cor-
according to Huang and Kung (2010), customers also emphasize nonfi- porate reputation that could undermine their rights and interests
nancial information in IR. In this perspective, customers seek informa- (Huang & Kung, 2010). Particularly, employees are interested in infor-
tion on the environmental impact of production, customer health and mation related to workplace health, training and education, diversity,
safety, marketing and labelling, and customer privacy. In this regard, equal opportunity, and ethics. Moreover, according to Huang and Kung
Park (1999) found that companies with better customer relationships (2010), employees are usually more organized and can resort to trade
VITOLLA ET AL. 1597

unions or some special corporate agency to assert their rights and inter- responsible and sustainable activities to mitigate the risk of govern-
ests. This means that the higher the number of employees, the greater is ment intrusion into their businesses (Liu & Anbumozhi, 2009). Govern-
their influence on the company. This can increase the pressure on com- ments are interested in financial information both for taxation
panies to produce high‐quality integrated reports. purposes and for issues related to economic development. Further-
Therefore, in light of this, we propose the following hypothesis: more, they seek nonfinancial information such as environmental and
social information that could impact on the well‐being of the commu-
H3. IR quality is positively affected by employees'
nity. Darrell and Schwartz (1997) found that, after the 1989 oil tanker
pressure.
leak in Alaska, there has been a considerable increase in the level of
Shareholders are primarily interested in financial performance; how- environmental disclosure by companies due to pressures arising from
ever, for a full evaluation of the effects of strategies in the medium and public policies. Furthermore, Deegan and Rankin (1996) highlighted
long terms, it is necessary to evaluate the social and environmental how companies, in the absence of disclosure regulations concerning
aspects of a business activity. Therefore, shareholders also exert pres- environmental issues, provided only environmental information
sure in order to obtain integrated information that does not solely com- favourable to their corporate image. Even the companies prosecuted
prise financial aspects. In fact, they are also interested in aspects related for violating environmental rules tended to provide more environmen-
to compliance with environmental and social standards and costs and tal information in their annual reports. These evidences show that the
monetary benefits of environmental and social initiatives. Naturally, government is a powerful stakeholder and how its pressure affects the
the information needs increase in the presence of information asymme- quality of the disclosure. Therefore, in light of this, we propose the fol-
try between ownership and management (Jensen & Meckling, 1976). lowing hypothesis:
Hill and Jones (1992) underlined how companies tend to provide more
H5. IR quality is positively affected by governments'
information to reduce information imbalance. In this perspective, the
pressure.
request for transparency and information from shareholders is influ-
enced by the ownership structure. Keim (1978) has pointed out that a In line with the above hypotheses, the analytical framework for
more dispersed ownership structure leads to greater shareholder need this study is indicated in Figure 1.
for information, particularly nonfinancial information, which appear to
receive more attention from shareholders (Huang & Kung, 2010). A
more dispersed ownership structure leads to greater monitoring and
therefore obliges companies to disclose more both financial and nonfi- 5 | RESEARCH METHODOLOGY
nancial information (Eng & Mak, 2003). Furthermore, in companies with
a dispersed ownership structure, disclosing more information can be a 5.1 | Sample
way of responding to the pressure of the financial market and attracting
and maintaining investors (Liu & Anbumozhi, 2009). Therefore, in light As our study's population, we selected 145 international companies
of this, we propose the following hypothesis: that have adopted IR. The reports have been sourced from the IIRC
website. The IIRC website was chosen to ensure that reports were
H4. IR quality is positively affected by shareholders'
compliant with the IIRC framework. The reports were selected ran-
pressure.
domly. The sample is heterogeneous by firm size (small, medium, and
Among the different categories of stakeholders, the government large), year (2011–2018), and region (Europe, Asia, America, Africa,
plays a central role due to its power over companies. Governments and Oceania). We conducted tests for normality. The statistical analy-
can interfere in business activities by fining companies that violate ses (Kolmogorov–Smirnov tests, skewness, and kurtosis values) were
laws and regulations or, alternatively, by ordering activities to be used. The results show that our data are normally distributed.
closed (Huang & Kung, 2010). Companies can choose to implement Table 2 shows the division of the sample by industry.

FIGURE 1 Analytical model and


determinants of integrated reporting quality
1598 VITOLLA ET AL.

TABLE 2 Sample distribution by industry represents an error as the inclusion of diverse information in the reports
does not guarantee a high disclosure quality. Therefore, a careful evalu-
Frequencies
ation of the quality of disclosure must include, first, the content
Relative
(Unerman, 2000) but must not be limited to it. In fact, quality assess-
Industry Absolute (%)
ment must also take into account the themes, form, style, and range of
Agriculture, forestry, and fishing 8 5.517
issues (Garegnani, Merlotti, & Russo, 2015; Hackston & Milne, 1996;
Chemicals, rubber, plastics, and nonmetallic 16 11.034 Hammond & Miles, 2004).
products
We measured the IR quality (IRQUALITY) using the scoreboard
Finance, insurance, and real estate 30 20.690
developed by Pistoni, Songini, and Bavagnoli (2018). We chose this
Food, beverages, and tobacco 10 6.897 scoreboard over others that are not strictly related to IR (Dong et al.,
Gas, water, and electricity 9 6.207 2014; Liesen et al., 2015). Furthermore, compared with those focused
Machinery, equipment, furniture, and recycling 16 11.034 on IR (Bavagnoli et al., 2018; Pavlopoulos et al., 2019), the adopted
Metals and metal products 17 11.724 scoreboard is not limited to measuring quality only in terms of content.

Postal and telecommunications 6 4.138 In fact, in order to measure the IR quality, this scoreboard considers the
following four areas: background, content, form, and assurance and reli-
Services 13 8.966
ability. These four areas are derived from the quality attributes defined
Transport 6 4.138
by Hammond and Miles (2004), using semistructured questionnaires.
Wholesale and retail trade 9 6.207
Later, Pistoni et al. (2018) adapted and classified these attributes on
Wood, cork, and paper 5 3.448 the basis of their relevance. This led to the identification of the four
aforementioned areas in relation to IR.
The background was evaluated by considering if the reports pres-
ent an introduction that explains the following elements: aims pursued
5.2 | Model specification
by IR, motivations connected to IR adoption, the role of a manager in

In order to verify the research hypotheses, we used a pooled ordinary the IR process, recipients of the report, the title, compliance of IR with

least squares (OLS) estimation model; despite having an underlying international reporting standards, and the commitment of the chief

panel structure, this model exploits the OLS estimator. We adopted executive officer. The adopted scoreboard assesses the presence or

this model as we found an almost homogeneous situation among the absence of each of these seven elements and assigns a score of 1 in

observations of the sample, and no individual effects exist. Moreover, the case of presence and a score of 0 in the case of absence. There-

the results for the Breusch–Pagan test suggest that the fixed effects fore, the maximum score for this area is 7.

model and the random effects model do not perform better than the The content was evaluated considering the compliance of the inte-

pooled OLS model. Additionally, it should be noted that, we have pos- grated reports with the requirements of the IIRC framework, which

itively evaluated the joint occurrence of assumptions related to focuses on eight basic elements and two fundamental concepts. The

exogeneity, homoscedasticity, absence of multicollinearity, and the eight basic elements are strategy and resource allocation, governance,

presence of deterministic variables, which confirm that the pooled organizational overview and external environment, risks and opportuni-

OLS should be the preferred model. Furthermore, this model is also ties, performance, outlook, basis of presentation, and business model.

suitable due to the presence of a shock represented by the introduc- The two fundamental concepts consider the value creation process

tion of the “International <IR> framework” in 2013; it could affect and capitals. The adopted scoreboard assigns a score between 0

the quality of the integrated reports (Bavagnoli et al., 2018). The (absence) and 5 (very high quality) to each of these 10 elements. There-

regression function used is the following: fore, the maximum score for this area is 50.
The form was evaluated by examining the summary of the report on
the basis of the number of pages, accessibility, and readability and clar-
IRQUALITYi; t ¼ β0 þ β1 CUSPREi; t þ β2 ENVPREi t þ β3 EMPREi t
þ β4 SHAPREi; t þ β5 GOVPREi; t þ β6 AGEi; t ity of the report. The adopted scoreboard assigns a score between 0 and
þ β7 YEARi; t þ β8 EUi; t þ β9 ROEi t þ εi; t : 5 to each of these three elements. Therefore, the maximum score for
this area is 15.
The element of assurance and reliability is evaluated on the basis of
5.3 | Dependent variable whether an internal audit and/or a third‐party verification has been
carried out and whether the organization has received awards and
Corporate disclosure quality is a difficult notion to define (Vitolla acknowledgments for its own report. The adopted scoreboard assesses
et al.,n.d.). Imhoff (1992) considers the disclosure quality as a subjective the presence or absence of each of these three elements and assigns a
assessment on the basis of the reliability, relevance, and comparability score of 1 in the case of presence and a score of 0 in the case of
of the information disseminated. Sometimes the concept of disclosure absence. Therefore, the maximum score for this area is 3.1
quality is associated with the amount of information disclosed (Deegan
& Gordon, 1996; Gray & Vint, 1995; Unerman, 2000). However, this 1
The coding criteria used are those identified by Pistoni et al. (2018, pp. 494–496).
VITOLLA ET AL. 1599

The quality score of the report is denoted by the sum of the following sectors were considered environmentally sensitive indus-
unweighted scores of the four aforementioned areas. Therefore, the tries: agriculture, automotive, aviation, chemical, construction, con-
maximum quality score of a report is 75. This implies that the score struction materials, energy, energy utilities, forest and paper
is assigned through a visual content analysis. products, logistics, metal products, mining, transport, waste manage-
The reliability of this scoreboard was tested through Cronbach's ment, and water utilities. For the companies operating in other indus-
alpha (Pistoni et al., 2018). To improve the reliability of the data tries, the variable adopted a value of 0.
and solve the problems related to the subjectivity of the content Following Huang and Kung (2010), to measure employees' pres-
analysis techniques, three researchers defined and followed a sure (EMPPRE), the natural logarithm of the total employees was
specific detection procedure (Krippendorff, 1980). In a first phase, used as a proxy. Huang and Kung (2010) assessed that, in reference
they carried out a joint pilot test on five integrated reports. Subse- to environmental disclosure, employees in large companies are gener-
quently, the three researchers independently analysed 10 additional ally more organized and their opinions are more likely to be consid-
reports. The comparison of the results showed good data reliability. ered by the top management. To support this assessment,
The Krippendorff's alpha had a value of.88, showing an adequate Fernandez‐Feijoo et al. (2014) used company size as a proxy for
level of agreement between the three researchers (Hayes & employees' pressure.
Krippendorff, 2007). To measure shareholders' pressure (SHAPRE), following Liu and
Anbumozhi (2009), the difference between the company's total shares
and the percentage of floating stock possessed by the top 10 share-
5.4 | Independent variables holders was calculated. It is expected that the higher the ratio of floating
shares held by a smaller group of owners, the lower is the pressure that
For the operationalization of the variables, in relation to the impact of might be felt by the firm from the shareholders (Liu & Anbumozhi,
pressure on other types of disclosure, we followed the approach of Liu 2009). However, for companies with a more concentrated ownership
and Anbumozhi (2009) and Fernandez‐Feijoo et al. (2014). Following structure, the disclosure of less information implies cost savings (Huang
this approach, for the measurement of pressure, we decided not to & Kung, 2010).
proceed with the questionnaires due to constraints associated with To measure governments' pressure (GOVPRE), the mandatory
the availability of data and concerns regarding the influence of inter- nature of IR was used as a proxy. In fact, the pressure that companies
viewees' perception on the measures. receive from governments is less strong when disclosure is voluntary,
With reference to customer and environmental pressure, and it is more intense when disclosure is mandatory. Following
operationalization is derived from a focus on the relationship between Bavagnoli et al. (2018), this variable adopted a value of 1 if the com-
stakeholders and the industry (Fernandez‐Feijoo et al., 2014). pany was located in a country in which IR is mandatory and 0
Concerning employees' pressure, the operationalization is closely otherwise.
linked to the size of the company (Fernandez‐Feijoo et al., 2014). Fur-
thermore, with reference to shareholder pressure, the
operationalization reflects the degree of ownership dispersion (Liu &
Anbumozhi, 2009). Finally, concerning governmental pressure, 5.5 | Control variables
operationalization reflects the mandatory nature of IR (Bavagnoli
et al., 2018). Below, we elaborate on different operationalizations. First, we controlled for the age (AGE) of the company. This variable,
Customers' pressure (CUSPRE) was defined as a dummy variable. defined as the number of years from the establishment of the com-
Complying with Fernandez‐Feijoo et al. (2014), this variable adopted pany until the end of 2018, represents a proxy for the perceived sta-
a value of 1 if the company belonged to a consumer goods industry. bility of the firm. Following Liu and Anbumozhi (2009), it is expected
Following Sweeney and Coughlan (2008) and Branco and Rodrigues that older companies are more likely to produce better‐quality inte-
(2008), the following sectors were considered as consumer‐based grated reports than those of younger companies.
industries: energy utilities, financial services, healthcare, household The variable year (YEAR), a dummy variable, adopted a value of 1 for
and personal products, waste management, retailers, telecommunica- the reports published after 2013 and 0 for the reports published before
tions, textiles and apparel, food and beverage products, and water util- 2013. In 2013, the “Consultation draft on the International <IR> frame-
ities. For companies operating in other industries, the variable adopted work” was first issued, followed by the “International <IR> framework.”
a value of 0. Thus, following Bavagnoli et al. (2018), the reports published since 2013
Environmental pressure (ENVPRE) was defined as a dummy vari- are assumed to be more consistent with the IR framework than those
able representing the environmental sensitivity of the industry in published in the past.
which the firm operates. Complying with Fernandez‐Feijoo et al. The firm's location, a dummy variable expressed as EU, adopted a
(2014) and Liu and Anbumozhi (2009), this variable adopted a value value of 1 if the company is located in Europe and 0 if otherwise.
of 1 if the activities of the company significantly impacted the envi- Bavagnoli et al. (2018) highlighted how the reports of European com-
ronment. Following Tagesson, Blank, Broberg, and Collin (2009), panies have a higher quality when compared with those of non‐
Gamerschlag et al. (2011), and Branco and Rodrigues (2008), the European companies.
1600 VITOLLA ET AL.

Following Liu and Anbumozhi (2009), this study controlled the for a mean value of 57.33; it indicates, on an average, the high quality of
return on equity (ROE) because the financial performance of a com- the analysed reports. CUSPRE and ENVPRE show an average value
pany influences the quality of its reports, given that high costs are close to 50%, depicting a high balance of the selected sample. SHAPRE
associated with the preparation of an integrated report. and GOVPRE present mean values of 0.36 and 0.31, respectively. The
Table 3 summarizes all the variables used in this study. Pearson rank correlation was used to explore the relationship between
stakeholders' pressure and IR quality. The results of Pearson rank corre-
6 | RESULTS lation are shown in the second part of Table 4. There is no indication
that an unacceptable level of multicollinearity is present, as the highest

6.1 | Descriptive analysis of the variables and correlation coefficient is −.666 for ENVPRE and CUSPRE. Harmful

correlation analysis levels of multicollinearity were not expected to occur until the correla-
tion coefficient reached ±.8 or ±.9 (Farrar & Glauber, 1967). We also
The descriptive analysis of the variables is shown in the first part of evaluated the potential multicollinearity between the explanatory vari-
Table 4. The dependent variable represented by IRQUALITY presents ables using the means of the variance inflator factor (VIF) analysis. Our

TABLE 3 Variables description

Variable Symbol Description

Dependent variable
Integrated reporting quality IRQUALITY Integrated reporting quality assessment including four main elements: background, content,
form, and assurance and reliability
Independent variable
Customers' pressure CUSPRE Dummy variable equal to 1 if the company belongs to consumer products and services
industry and 0 if otherwise
Environmental organizations' pressure ENVPRE Dummy variable equal to 1 if the activities of the company have an important impact on
the environment and 0 if otherwise
Employees' pressure EMPPRE Natural logarithm of the total employees
Shareholders' pressure SHAPRE Difference between the company's total shares and the percentage of floating stock
possessed by the top 10 shareholders
Governments' pressure GOVPRE Dummy variable equal to 1 if the company is located in a country in which integrated
reporting is mandatory and 0 if otherwise
Control variables
Age AGE Number of years from the establishment of the company until the end of 2018
Year of report publication YEAR Dummy variable equal to 1 if the report was published after 2013 and 0 if otherwise
Firm's location EU Dummy variable equal to 1 if the company is located in Europe and 0 if otherwise
Profitability ROE Net income divided by common equity

Abbreviation: ROE, return on equity.

TABLE 4 Means, standard deviations, VIFs, and correlations

Variables Mean S.D. VIF IRQUALITY CUSPRE ENVPRE EMPPRE SHAPRE GOVPRE AGE YEAR EU ROE

IRQUALITY 57.33 7.71 1


CUSPRE 0.45 0.50 1.94 0.128 1
ENVPRE 0.53 0.50 1.94 0.085 −0.666*** 1
EMPPRE 9.63 1.69 1.10 0.229*** 0.078 0.034 1
SHAPRE 0.36 0.21 1.20 0.123 0.119 −0.081 0.203** 1
GOVPRE 0.31 0.46 1.91 0.265*** 0.028 −0.004 −0.105 −0.268*** 1
AGE 59.18 38.29 1.11 0.129 −0.121 0.182** 0.139* −0.009 0.003 1
YEAR 0.93 0.25 1.03 0.063 0.030 −0.050 −0.063 0.037 −0.108 0.054 1
EU 0.44 0.49 1.80 −0.247*** −0.056 0.020 0.081 −0.016 −0.594*** −0.138* 0.022 1
ROE 18.40 20.34 1.06 −0.077 0.032 −0.082 0.027 −0.010 0.102 0.016 −0.083 0.064 1

Note. n = 145. Abbreviations: ROE, return on equity; SD, standard deviation; VIF, variance inflator factor. ***Significant at the 1% level;
**Significant at the 5% level; *Significant at the 10% level.
VITOLLA ET AL. 1601

VIFs, as shown inTable 4, ranged from a low value of 1.03 to a high value

0.006***

0.002***

0.000***
0.078*
0.023**

0.031**
p value

0.129
0.081*
of 1.94. According to Myers (1990), if any VIF falls below 10, then the

0.784
0.203
effect of multicollinearity will become insignificant in a regression

0.208
145
model. Therefore, the multicollinearity does not pose a problem in the

−0.422 (1.538)
−0.036 (0.028)
36.803 (4.506)
3.685 (1.597)
2.795 (1.590)
0.979 (0.354)
6.276 (2.878)
5.325 (1.701)
0.027 (0.015)
3.498 (2.288)
interpretation of findings. Additionally, we conduct the normality tests;

Model VI
the results of these tests indicate that the normality assumptions are not

β (SE)
violated in the regression models. Therefore, the results of the regres-
sion are analysed believing that the above assumptions of the regres-

0.000***
0.036**
0.049**
p value
sion hold.

0.222
0.357
0.282

0.092
145
3.597 (1.701)
0.032 (0.016)
2.988 (2.437)
−1.467 (1.588)
−0.033 (0.030)
52.794 (2.883)
6.2 | Multivariate analysis

Model V
To test our hypotheses, we used a pooled OLS regression with robust

β (SE)
standard errors. We regress IRQUALITY on the different types of
stakeholders' pressure in Model VI to test for the impact of all the

0.007***

0.000***
0.068*
p value

0.060*

0.350

0.476
hypothesized variables in one model. The results, with reference to
the coefficients of hypothesized variables, are consistent with the

0.087
145
−3.450 (1.249)
−0.021 (0.030)
53.449 (2.811)
findings reported in Models I–V, as shown in the Table 5.

0.029 (0.162)
2.281 (2.434)
5.361 (2.826)
H1 is supported in the multivariate results, with CUSPRE showing

Model IV
a significantly positive association with the IRQUALITY. Additionally,

β (SE)
H2 is supported. The results show a significant and positive associa-

Abbreviation: ROE, return on equity. ***Significant at the 1% level; **Significant at the 5% level; *Significant at the 10% level.
tion between ENVPRE and IRQUALITY.

0.002***

0.002***

0.000***
p value

0.196
0.208

0.434
Additionally, EMPPRE and GOVPRE have a positive impact on
IRQUALITY. These results support H3 and H4.

0.128
145
−3.844 (1.223)
−0.023 (0.029)
44.258 (4.282)
Finally, H5 is also supported in the multivariate results, with

0.020 (0.160)
3.015 (2.382)
1.161 (0.359)
SHAPRE showing a significantly positive association with IRQUALITY.
Model III

Therefore, the results obtained demonstrate how a high amount of


β (SE)

pressure from all stakeholder groups leads to higher quality integrated


reports.

0.006***

0.000***
p value

0.090*

0.091*
0.315

0.485
7 | DISCUSSION

0.063
145
−3.559 (1.266)
−0.021 (0.030)
55.248 (2.745)
0.028 (0.016)
2.489 (2.468)
1.561 (1.165)
Model II

The results show that stakeholders' pressure positively affects the IR


β (SE)

quality and therefore represents a key determinant. This means that


the quality of IR is not only influenced by the internal characteristics,
0.008***

0.000***
0.044**
0.042**

location of the company, and soft variables, such as entrepreneurial


p value

0.352

0.417

values and managerial culture (Bavagnoli et al., 2018, Vitolla et al., n.


d.; Raimo et al., 2019) but also by external pressures on the company.
0.091
145
0.033 (0.016)
2.266 (2.429)
−3.340 (1.250)
−0.024 (0.030)
54.062 (2.696)
2.556 (1.242)

A key to understanding these results is related to the instrumental


perspective of the stakeholder theory. In this perspective, IR quality
Model I

β (SE)

seems to be an adaptive response of companies to the pressures


emerging from the information demands of stakeholders. Companies
0.006***

0.000***
Linear regression results

make choices and implement actions aimed at filling the legitimacy


p value

0.081*
0.316

0.475

gap until the desired level is reached. Therefore, a company's efforts


in this direction aim at increasing, maintaining, and restoring company
0.070
Baseline model

145
0.028 (0.016)
2.472 (2.454)
−3.552 (1.260)
−0.021 (0.030)
55.321 (2.656)

legitimacy, which is a necessary condition for operating effectively in a


socio‐economic context. In the light of this, IR quality is instrumental
β (SE)

to achieving the legitimacy objectives. The instrumental approach to


stakeholder theory considers the different influences of various stake-
Variables

GOVPRE
EMPPRE
ENVPRE

holder groups and not only shareholders. From this perspective, IR


SHAPRE
CUSPRE
TABLE 5

YEAR

Cons

quality serves to improve a company's relationship with stakeholders


ROE
AGE

2
Adj
EU

and obtain social consensus.


1602 VITOLLA ET AL.

The particularity of the IR is connected to the multidimensionality Finally, governments are interested both in financial information
and connectivity character of the disclosed information. Stakeholders for taxation purposes and for issues related to economic development;
intending to obtain information related to a particular dimension they also seek nonfinancial information, such as environmental and
instead exert pressure on the company to get integrated information social information, which could impact the well‐being of the commu-
related to several aspects of business management. nity. In this perspective, IR quality is a direct consequence of the high
By conducting an in‐depth analysis of results, we observe that cus- amount of pressures exerted on a company from its own government.
tomers exert pressure to obtain both financial information (related to Furthermore, according to the instrumental approach, the dissemina-
product and production costs) and nonfinancial information (environ- tion of high‐quality integrated information could be a way to avoid
mental impact of production, customer health and safety, marketing excessive regulation by governments. This result is consistent with
and labelling, and customer privacy). In this perspective, a high‐quality those found by Liu and Anbumozhi (2009) and Huang and Kung
integrated report represents a response of companies to these pres- (2010) in relation to the environmental disclosure level.
sures; through this response, companies aim to create a favourable The results obtained are in line with those related to other types
commercial environment by improvement relationships within the of voluntary disclosure. The interesting aspect of this study is linked
community of which the customer is a member. This result is consis- to the fact that the stakeholder groups require integrated informa-
tent with those found by Huang and Kung (2010) in relation to the tion, which is not limited to specific dimensions of company man-
environmental disclosure level, Fernandez‐Feijoo et al. (2014) in rela- agement, based on the awareness that interconnected information
tion to transparency in CSR reporting, and Dong et al. (2014) in rela- contributes towards a better understanding of the business
tion to the CSR disclosure level. dynamics.
Even environmental protection organizations are interested in the
interconnections between environmental and financial information
(financial profile related to the negative and positive externalities of 8 | CO NC LUSIO NS
business activities). Therefore, even in this case, the IR quality appears
to be an outcome of the pressures exerted on a company. In this per- This study analysed the impact of the pressure of different stake-
spective, IR represents a tool that can be employed to inform the envi- holder groups (customers, environmental protection organizations,
ronmental protection organizations about the environmental and employees, shareholders, and governments) on the IR quality. The
financial impacts of business activities and thereby increase the legit- results show that stakeholders' pressure is a key determinant of
imacy of the company in the context of reference. This result is consis- the quality of integrated reports. Specifically, the results show how
tent with those found by Huang and Kung (2010) in relation to the the pressure from customers, environmental protection organiza-
environmental disclosure level and Fernandez‐Feijoo et al. (2014) in tions, employees, shareholders, and governments favours the publi-
relation to transparency in CSR reporting. cation of higher quality integrated reports. This study contributes
Employees are interested in financial (added value and growth pros- to relevant literature on the factors that influence the quality of
pects), social (diversity, equal opportunity, and human rights) and envi- IR. The results of this study show that, in addition to the internal
ronmental performance (healthiness of the workplace). In this characteristics, the location of the company (Bavagnoli et al.,
perspective, the companies receive a high amount of pressure from 2018), and national culture (Vitolla et al., n.d.; Raimo et al., 2019),
employees to produce high‐quality integrated reports. From an instru- the pressures that the company receives from the external sources
mental perspective, IR serves to obtain consensus from employees affect the IR quality.
and to create a good working environment within the company, which However, although stakeholders' pressure influences socially ori-
in turn can improve worker productivity. This result is consistent with ented actions, including high‐quality IR, it does not necessarily lead
those found by Huang and Kung (2010) in relation to the environmental to a substantial change in the business model and corporate culture.
disclosure level and Fernandez‐Feijoo et al. (2014) in relation to trans- From this perspective, the real risk is that IR may turn out to merely
parency in CSR reporting. represent a formal tool and that the consequent increase in IR quality
Shareholders also have interests that go beyond financial perfor- may serve only as a response to stakeholders' pressure (Vitolla,
mance. They are also interested in aspects such as compliance with Rubino, & Garzoni, 2016, 2017). The quality of IR does not necessarily
environmental and social standards, compliance costs, and monetary represent integrated thinking. Integrated thinking assumes that the
benefits of environmental and social initiatives. In this view, obtaining managerial philosophy and entrepreneurial values are holistic and
synergies between financial, social, and environmental dimensions based on the following basic convictions: the company has both an
could be the key to the success of companies in the medium and long economic and a social role; profit is not placed in a hierarchically supe-
terms. In this perspective, the quality of IR represents a response to rior position with respect to other corporate purposes; the company
the greater information needs of the shareholders increasingly inter- must satisfy, in a synergistic way, the expectations of different stake-
ested in receiving integrated information, which is presented articu- holder groups; and the economic, social, and competitive objectives of
lately, on complex business dynamics. This result is consistent with a company must be closely intertwined. The stakeholders' pressure
those found by Huang and Kung (2010) in relation to the environmen- may increase the quality of reports, but it may not necessarily stimu-
tal disclosure level. late managers' integrated thinking.
VITOLLA ET AL. 1603

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