Assignment - 1,Entrepreneurship

Date : 2023/07/20, Semester 3rd - WMBA , IIMS, Lincoln University

Entrepreneur loves the spotlight

Indeed, some entrepreneurs are flamboyant; however, the vast majority of them do not attract public
attention. Many entrepreneurs, because they are working on proprietary products or services, avoid public
notice. Consider that entrepreneurs are the source of the launch of many of the 2,850 companies listed
on the NASDAQ, and many of these entrepreneurs are still actively involved with their firms. But how
many of these entrepreneurs can you name? Perhaps a half dozen? Most of us could come up with Bill
Gates of Microsoft, Jeff Bezos of Amazon.com, Steve Jobs of Apple Inc., Mark Zuckerberg of Facebook
and maybe Larry Page and Sergey Brin of Google.Whether or not they sought attention, these are the
entrepreneurs who are often in the news. But few of us could name the founders of Netflix, Twitter, or
GAP even though we frequently use these firms’ products and services. These entrepreneurs, like most,
have either avoided attention or been passed over by the popular press. They defy the myth that
entrepreneurs, more so than other groups in our society, love the spotlight.The notion that entrepreneurs
love the spotlight is a common myth perpetuated by popular culture and media. While some
entrepreneurs may indeed enjoy being in the limelight, it is essential to recognize that individuals'
preferences and personalities can vary greatly. Let's explore this myth in more detail:
Entrepreneurs are extroverts: The stereotype suggests that entrepreneurs are typically outgoing,
extroverted individuals who thrive in social settings. However, many successful entrepreneurs are
introverts who may prefer to work behind the scenes, focusing on their projects and ideas rather than
seeking public attention.
Desire for recognition: While some entrepreneurs may seek public recognition for their achievements and
endeavors, many others are more driven by their passion for their work and the desire to make a positive
impact on their chosen industry or community. Recognition may come as a byproduct of their success,
rather than being the primary motivation.
Entrepreneurial diversity: Entrepreneurship encompasses a wide range of industries, business models,
and personalities. Not all entrepreneurs are involved in consumer-facing ventures where public visibility is
essential for success. Many entrepreneurs work on business-to-business (B2B) projects or operate in
niche industries, where their work may not attract widespread public attention.
Focus on business growth: A significant part of an entrepreneur's journey is to grow and scale their
business. This often requires them to focus on strategic decisions, team-building, and product
development rather than seeking attention in the spotlight.
Privacy concerns: Some entrepreneurs may actively avoid the spotlight due to privacy concerns or a
desire to maintain a low profile. This is especially true for those who value their personal life separate
from their business endeavors.