Viston Group 21" July 2003 ‘The Secretariat National Association of Broadcasters 13 Summit View Road, Naguru .0. Box 7613 Kampala Dear Sir/Madam, : NATIONAL AUDIENCE MEASUREMENT SURVEY 2023, We are in receipt ofthe letter dated July 18, 2023, addressed to the Managing Director of [PSOS, Uganda under the subject "Notice of our complaint in respect to the misleading research and consideration to pursue lege action (NAMS Wave 1 2023)" under Ret No. NaB/IPSOS/14/2023. ‘The sald Letter which was signed by the Secretary General of NAB expressed disatistection with the research National Audience Measurement Survey conducted by IPSOS. lt demanded that [PSOS withdraws the research from circulation and issue an oficial statement halting the issue tnt resolution of the matter. It also called for a meeting within 14 days to find a permanent solution that benefits and grows the industry, In the event IPSOS failed to heed the demand, the letter promise legal action in accordance with the laws of Uganda, “The New Vision Printing and Publishing Co. Ltd has always been an active member of NAB and continues to be so. Whereas we trust that NAB tends to be well-meaning, we choose to Gissociate ourselves from the above position. We belive it sone arrived at spzcficaly to serve the interests of a small clique of NAB members whose stations ranked iow in the survey. We are certain that IPSOS isa cree research agency and has sufficient internal controls to guarantee the quality and outcomes of its surveys Accordingly, we urge members to accept the outcome of this research and wse this time to improve our content offering to improve ratings for the next research outcome =~ sesmomance’s Jamra , ) Sprreennp.. EeYours sincerely, Pita Lorraine Tukahirwa Head of Marketing and Communications Copy to: Managing Director, IPSOS, Ugands, Executive Director, Uganda Communications Commission (UCC). Uganda Advertisers Association (UAA) All the advertisers on Media, All members of the National Association of Broadcasters (NAB).