10 rules of writing

1. Express, not impress.

Good writing is not about the number of words you’ve produced, the quality of the
adjectives you’ve written or the size of your font–it’s about the number of lives you’ve
touched! It’s whether or not your reader understands you. It’s about expression, not
impression.

2. Simple sentences work best.

– The only possible option in order to accelerate the growth of the food industry is to
focus on the fact that the target market of this business demands convenience,
competence and cost-effectiveness.

– Better: The food industry can grow faster if food trucks focus on convenience,
competence and cost-effectiveness.

3. Active, rather than passive.

– The offering price was established by the real estate vendor and the negotiation
process was initiated by the real estate buyer.

– Better: The real estate vendor set the offering price, and the real estate buyer started
negotiating.

4. Know who your target audience is.

Who are you writing for? Who do you expect to read your article, your book, or your
blog post? Will they care about what you’re talking about? Will they understand the
message that you’re trying to get across? Good writing isn’t generic; it’s specific because
it’s targeted towards a group of people with something common binding them.

5. Read it aloud.
Reading your works out loud allows you to notice something that you might not have
noticed if you were just reading it silently. Go on, read them out loud now. Also, try to
listen to your work objectively as you read it. Are you making sense? Or are you simply
stringing a couple of words together just to fill a gap?
6. Avoid using jargon as much as possible.
Not everyone in your audience will know what a “bull market” is. Not everyone knows
that “pyrexia” is basically the same thing as “a fever”. And surely you can come up with a
better term for high blood pressure than “hypertension”?

7. In terms of words, size matters.

Please, don’t strain yourself by browsing the Internet, looking for complicated and
fancy-sounding words. Less is always more.

– The man gave a me look so sharp that I sincerely believed it could pierce my heart and
see my innermost fears.

8. Being positive is better than being negative–even in

writing!
– I did not think that the unbelievable would not occur.

– Better: I thought the unbelievable would happen.

9. Set aside time for revising and rewriting–after you’ve

written the whole content.
I’m not suggesting that you should edit each time you’ve finished a paragraph–that
would just be tedious. What I’m telling is that you should first give yourself some time to
finish the content prior to editing. Write away. Don’t edit yet. Don’t focus on the
grammar yet. Don’t worry about the syntax, the synonym, the antonym or the order that
you’re using.

Write for yourself, but mostly, write for your target audience. Write the message clearly
and don’t be afraid to express your thoughts. Don’t censor yourself yet. Let the words
flow. Don’t erase what you’ve written yet.

Right now, it’s all about expression, about art and about your imagination.

All the editing and the fixing will come later.

10. Write. All the time.
Good writing is simply always writing. Write when you’re sad. Write when you’re
scared. Write when you don’t feel like writing

Literary legend, George Orwell wrote an essay in 1946 called Politics and the English
Language as something of a cure for the state of writing in publications of the
day. PickTheBrain.com brings to light 5 rules from said essay that will bring out your
writing from the pack.

 1. Never use a metaphor, simile, or other figure of speech which you are used to
seeing in print.
 2. Never use a long word where a short one will do.
 3. If it is possible to cut a word out, always cut it out.
 4. Never use the passive where you can use the active.
 5. Never use a foreign phrase, a scientific word, or a jargon word if you can think
of an everyday English equivalent.
 6. Break any of these rules sooner than say anything outright barbarous.