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Group 3 Marketing Portfolio

OKADA MANILA

LOGO
Perspective
The largest casino entertainment resort in Manila, OKADA
MANILA provides its guests and visitors from around the globe
with a total entertainment package comprised of a casino floor,
one of the world’s largest fountains, luxury hotel
accommodations, high-end commercial facilities, fine dining
establishments that serve all the world’s flavors, a beach and
nightclub enclosed in a glass dome, and more.

INTRODUCTION/HISTORY
Okada Manila is a leading integrated resort and casino
complex in Paranaque, Philippines, in Entertainment City. The
project’s beginnings can be traced back to 2008, when Japanese
billionaire Kazuo Okada first proposed it. In December 2016,
Okada Manila opened its doors after years of development
difficulties. This world-class resort aims to provide its guests
with an unparalleled entertainment experience with its
extravagant and opulent design, which was influenced by the
majestic landscapes of the Philippines. Okada Manila aspires to
become Asia’s leading leisure, entertainment, and gaming
destination, offering guests a luxurious, exciting, and
innovative experience. Its central goal is to offer extraordinary
support, unrivaled conveniences, and a different scope of
diversion choices while taking care of people from varying
backgrounds. Okada Manila strives to become a premier
entertainment hub while also making a positive contribution to
the community and local economy by continuously improving the
customer experience through high-quality facilities and services.
Hotel Facilities

Okada's hotel facilities OKADA MANILA® faces Manila Bay,


which in turn overlooks a crimson red sunset that is counted
among the three best in the world. There, the resort provides its
guests and visitors who come from around the world with world-
class hospitality and entertainment.

Hotel facilities:

Entrance
Dazzling chandeliers decorate the space in a three-floor
atrium were natural light shines in from above.
The Fountain

This multi-color fountain, one of the largest of its type in


the world, doubles as an icon of OKADA MANILA. Every night,
guests and visitors are dazzled by the light-and-music
spectacular conducted at the fountain pool with a gigantic area
of 37,000 sqm.

Hotel Tower

OKADA MANILA boasts the highest average guest room area at


Entertainment City. To complement the 464-room increase in the
Pearl Wing, 500-plus rooms are currently under construction in
the Coral Wing.
Casino Floor

OKADA MANILA’s casino floor, an expansive, comfortable yet


dignified area available 24 hours a day, provides enjoyment to
gaming novices and veterans alike. The casino floor hosts
approximately 500 table games such as roulette as well as
approximately 3,000 slot machines. Also on the premises are the
“OKADA CLUB,” a private casino exclusively for VIP guest use, and
a gaming area exclusively for junkets.
Cove Manila (Indoor beach & night club)

A giant glass-domed venue with a capacity of approximately


4,000 guests, “Cove Manila” is a beach-club-by-day, night-club-
by-night facility that hosts a multitude of events. It is
gradually becoming Asia’s mecca of entertainment life.
Restaurants

A diverse array of cuisine ranging from Japanese, Chinese


and Italian fine dining to casual fare can be enjoyed at OKADA
MANILA, including “Japanese Kappou Imamura,” Shanghainese cuisine
at “Yu Lei,” and other establishments where Michelin-starred
chefs flex their culinary expertise.
Crystal Corridor

OKADA MANILA has been expanding its retail offerings with


the successive opening of stores in the “Crystal Corridor”
surrounding The Fountain and in the Retail Boulevard that
penetrates both wings of the facility.
Ballrooms

The magnificent ballrooms at OKADA MANLIA, which boast a


combined area of 4,500 sqm, accommodate a variety of occasions,
from weddings to business conventions.

The Retreat Spa

A spa facility where guests can spend a moment in time in


luxurious comfort receiving spa treatments or anti-aging, nail,
or hair care. Highly experienced therapists and their proven
experience ensure that guests have a supremely relaxing time.
The Garden

A vast garden that spans 30,000 sqm and overlooks Manila


Bay, this area helps create situations that linger in the memory
of OKADA MANILA guests by hosting weddings and various other
events.
Swimming Pool

It offers a panoramic view of Manila Bay and is outfitted


with a luxurious lounge and pool bar.
PLAY

A multipurpose kids’ facility that offers OKADA MANILA’s


younger guest’s various hands-on programs for learning and
playing.

Celebrate all your milestones and meaningful occasions in the


grandeur of Okada Manila, the Philippines' largest and grandest
integrated resort and an iconic venue in the heart of Manila.
From beautiful weddings to memorable anniversaries, we can
customize your event to suit your needs and fulfill your heart's
desire.
Event’s Name and Logo

50th Wedding Anniversary of Mr. and Mrs. Catalan


Packages of assigned Events
PACKAGE I
INTIMATE WEDDING

INCLUSIONS:
• A well-curated selection of Western set menus meticulously
prepared by our award-winning culinary team
• One round of iced tea or soda for all guaranteed guests
• Post-dinner one round of coffee or tea with our compliments
• A bottle of champagne for the couple's toast
• Three-layered fondant wedding cake-only the base layer is
edible
• Waived corkage for nuts and chips for pre-function cocktails
• Exclusive 4-hour use of one of our dreamy reception venues
• Basic PA sound system with two microphones
• Strong and reliable Wi-Fi connectivity for all guaranteed
guests
• MB Maybach bridal car service for four hours with fresh
floral arrangement
• Fresh floral arrangement for the couple's table
• Fresh floral arrangement for the cake table
• Fresh floral centerpieces for all the guests' tables
• Personalized set menu cards
• Complimentary parking for all guaranteed guests
PACKAGE II
CURATED WEDDINGS

INCLUSIONS:

• A well-curated selection of Western set menus meticulously


prepared by our award-winning culinary team
• One round of iced tea or soda for all guaranteed guests
• Post-dinner one round of coffee or tea with our compliments
• A bottle of champagne for the couple's toast
• Three-layered fondant wedding cake (only the base layer is
edible)
• Waived corkage for nuts and chips for pre-function cocktails
• Exclusive 4-hour use of one of our dreamy reception venues
• Sound system and mood lighting package
• Quartet entertainment
• Strong and reliable Wi-Fi connectivity for all guaranteed
guests
• Two nights stay in a Junior Suite with buffet breakfast for
two
• Two nights stay in a Deluxe Room with buffet breakfast for
two
• MB Maybach bridal car service for four hours with fresh
floral arrangement
• Fresh floral arrangement for the presidential table
• Fresh floral centerpiece for the couple's table Fresh
floral centerpieces for all the guests' tables
• Gift certificate for a one hour massage for two, valid for 6
months
• Gift certificate for an overnight stay in a Deluxe Room with
buffet breakfast for two, valid for 6 months
• Gift certificate for either lunch or dinner buffet for two
at Medley Restaurant, valid for 6 months
• Complimentary parking for all guaranteed guests
Closing Contract Signing
[Wendie Llagas]

[Marketing Manager] [OKADA MANILA HOTEL]

[New Seaside Drive, Entertainment City

Parañaque City, Metro Manila, Philippines]

[Manila, 1701] [RoomReservation@okadamanila.com]

[ +63288880800]

[July 1, 2023]

[Mr.& Mrs. Catalan] [Vicente G. Cruz Sampaloc Manila]

[Manila, 1008]
Dear [Mr.& Mrs. Catalan,]

RE: CONTRACT FOR GOLDEN WEDDING ANNIVERSARY AT OKADA MANILA HOTEL

We are delighted to confirm the arrangements for golden wedding


anniversary event, which will take place at the Okada Manila
Hotel. This letter serves as a binding contract between [OKADA
MANILA] and [Mr.& Mrs. Catalan] for the event, and outlines the
agreed-upon terms and conditions.

Event Details:

Event Type: Golden Wedding Anniversary Event Date: [Event Date]

Venue: OKADA Manila Hotel

Address: New Seaside Drive, Entertainment Parañaque City, Metro


Manila, Philippines

1. SERVICES AND RESPONSIBILITIES: 1.1 [OKADA MANILA] agrees to


provide the following services:

•Event planning and coordination

•Venue setup and decorations

•Menu selection and food catering

•Audiovisual equipment and technical support Entertainment


arrangements

•Guest accommodation coordination (if required)

1.2 [Mr.& Mrs. Catalan] agrees to provide the following


information and support:

• Final guest list and any special dietary requirements

•Event schedule and program details

•Any additional requirements or preferences


2. PAYMENT TERMS: 2.1 The total cost of the event, as agreed
upon, is [Php 226,340.00]. The payment will be made according to
the following schedule:

[50%] due upon signing this contract as a non-refundable deposit.

[30%] due [1 week] prior to the event.

The remaining balance of [20%] due on the day of the event.

2.2 In the event of cancellation by the client, the deposit will


be forfeited.

3. LIABILITY: 3.1 OKADA Manila Hotel will not be held responsible


for any loss, damage, or injury incurred during the event,
including but not limited to personal belongings, equipment, or
any third-party services.

4. AMENDMENTS: 4.1 Any changes to the event details, including


the date, venue, or services, must be agreed upon in writing by
both parties.

5. TERMINATION: 5.1 Either party may terminate this agreement in


writing if the other party fails to meet its obligations outlined
in this contract. In such an event, any payments made will be
refunded, excluding the non-refundable deposit. Please review
this contract carefully. If you agree to the terms and conditions
as outlined above, please sign below and return a scanned copy to
[daniel emman padila@gmail.com] no later than [July 1, 2023].
Upon receipt of the signed contract, we will consider the
agreement binding. We are thrilled to be a part of your
gentleman's debut event and look forward to working with you to
create a memorable and successful occasion. Should you have any
questions or require further clarification, please do not
hesitate to contact us. Thank you for choosing [OKADA MANILA]. We
appreciate your business.
Yours sincerely,

[WENDIE LLAGAS] [OKADA MANILA]

[MR.& MRS. CATALAN] Date: JULY 1, 2023

Signature:

Group 3 Script

Marketing Manager (Wendie Llagas)

Sales Executive (Tracey Nuñez)

Customer 1 and 2 (Emmanuel Catalan and Rica Nicasio)

Customer 3 (Desiree Ramos)

Camera Man (Justin Amparo)

50th Wedding Anniversary of Mr. and Mrs. Catalan


1st Scenario: Marketing Manager with the couple and their
granddaughter

Marketing Manager (MM): Good morning, welcome to Okada! How may I


help you today?

Granddaughter: Hello, Good Morning! My Grandparents wanted to


plan a special Golden Wedding Anniversary for their upcoming 50th
year.

MM: Congratulations! Here at Okada we offer a variety of options


for anniversary celebrations. What would you like to do?

Couple: We wanted something special, something unique and


special.

MM: Of course! We offer customizable events to perfectly fit your


needs. I can set up a meeting between you and our sales
executive. They are the best in the business and will be happy to
discuss all the details and ideas with you.

Couple: That would be wonderful.

MM: Perfect. I will transfer you to the sales executive now. Have
a great day!

2nd Scenario: Sales Executive Finalizing the transaction with


the Couple
Sales Executive: Good morning Mr. and Mrs. Catalan! I’m Ms.
Tracey Nunez the Sales Executive of Okada Manila How can I help
you?

Granddaughter: We are looking for a nice banquet hall to host our


Golden Wedding Anniversary. We were suggested to come here by our
Marketing Manager.

Sales Executive: Congratulations on your 50th anniversary! It's


truly a milestone! We are delighted that you have chosen Okada
for your special event. Our banquet halls are perfect for a
celebration of such magnitude. Our staff is highly trained and
experienced in executing events that are sure to impress your
guests. Plus, our extensive menu selection offers something for
everyone. We can provide you with the perfect place to make your
event truly special.

Couple: That sounds wonderful. Is there anything else you can


tell us about the banquet hall?

Sales Executive: Yes, of course! Our banquet hall is completely


state-of-the-art with audio-visual equipment, Wi-Fi, air
conditioning, and temperature controls. Not to mention, our staff
is available to help you every step of the way. We can help you
plan out the perfect menu, decorations, and more. We make sure
you have everything you need for a perfect event!

Couple: That sounds great. What kind of packages do you offer?

(The SE will give the brochure to the guest.)

Sales Executive: Here are all the packages that we offer here,
ma’am. You can take a closer look for you to decide better; all
the inclusions are indicated there as well.
Couple: Okay, thank you!

Sales Executive: Here in Okada, we offer a variety of packages to


suit your needs. From intimate dinner parties to large-scale
events, our packages can accommodate any size and budget. Plus,
our experienced event coordinators can help you customize your
package to make it exactly what you're looking for.

Couple: That sounds perfect. We'd love to book our event at Okada
and celebrate our anniversary with your intimate wedding package.

Sales Executive: Wonderful, ma’am! Our intimate wedding package


is a great choice! I'm so glad you've chosen us for your special
event. Let's get started on setting up the details and creating a
memorable event for you and your guests.

Couple: Sure!

Sales Executive: Since you avail of our intimate wedding package,


that will be Php 260,000.00 pesos, Ma'am.

Couple: Here is my card.

(The SE will process the payment and give back the card to the
couple.)

Sales Executive: Here's your card, ma’am.

Customer: Thank you very much!

Sales Executive: Everything is settled now. Thank you again for


choosing Okada Manila and letting us be part of your special
event, and we will make sure that you have a memorable and
magical event that everyone will surely enjoy.
END

Group 3

Leader: Catalan, John Emmanuel

Members:

Amparo, Justin Luis C.

Llagas, Wendie C.

Nicasio, Rica O.

Nunez, Tracey Anne C.

Ramos, Desiree E.

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