10/27/21, 1:14 AM Grow Your Agency

Plug & Play

Warming Up Your Email Address

Links Before you start:

Before your start
What you’ll need:
Newsletters
A domain
A fully setup email address
Friends/ Family

Email addresses aren’t like phone numbers: they don’t work out of the box.
LemWarm

To ensure deliverability, it’s important to ‘warm up’ the email you use. It doesn’t matter
if you’ve used a separate inbox/ username on the same domain: each address needs
to be warmed up.

But this step is particularly important for new email addresses from new domains.

Newsletters
Sign up to a few newsletters to increase the number of inbound emails in your inbox.
This is an easy way to signal to your domain that you are using your inbox legitimately.

Friends/ Family
Next: email your family and friends. If your email lands in their spam folder or in the
‘Categories’ section of their Gmail inbox, ask them to move it to their primary inbox.

Make sure to conduct ‘conversations’ with email threads of between three-to-four

emails each, replying.

LemWarm
LemWarm is a function offered by Lemlist which emails other Lemlist users and
conducts ‘conversations’ complete with replies on your behalf.
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10/27/21, 1:14 AM Grow Your Agency

If any of your emails make it to the categories, or Spam folder of the other user’s
account, they are moved into the primary inbox.

This is an excellent service and - regardless of whether you choose to use Lemlist for
outreach or not - you should use this.

LemWarm is offered as a separate, cheaper subscription to LemList but is included in

standard plans. You only need this for one month.

=> How to Set Up LemList

Once you have set up your LemList account, you can begin using LemWarm.

You will need to use this service for at least 14 days before sending cold emails but
ideally you should wait 30 days before using this email address for outreach.

You only have two variables to select:

1. The number of warm-up emails sent per day after the initial ‘ramp-up’ period
(i.e. the period in which LemWarm slowly sends more and more emails from
your account.

LemList advises that if the email address (regardless of the domain it is attached
to) is younger than six months, you should select 30, and if the email address is
older than six months, you should select 40.

2. The ramp-up increment per day (i.e. by the increment of emails LemWarm
sends on a daily basis until it reaches the maximum number set by the previous
variable)

Again, LemList advises that for email addresses younger than six months, you
choose a more conservative value of 1, and for older than six months, 2 per day.

After 30 days, simply ‘pause’ this function. If you have used LemList exclusively for
this purpose, you can now cancel your subscription.

If you continue to use LemList, you can use this function during any period
where you are not performing email outreach, to keep your email rates high.

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