From Concept to Creation: A

Prototype Business Model for

Interior Design and Architecture
Part-1

Presenter: Nafij Rezwan

Market Size In Bangladesh
160m $
Expected to grow around a huge 335 million dollar
market by 2025.
Some prominent player from top
and middle tier in Bangladesh
Company names

Top Tier: Mid Tier:

● Design Group Architects & Engineers

● Bengal Group Ltd.
● Concord Architects & Interior Decor ● DDC Architects
Limited ● Archeground
● Rangs Properties Ltd. ● CM Design Ltd.
● Navana Group ● Synergy
● Amin Mohammad Group
Common Attributes
● Interactive Websites
● Claiming to be Eco-friendly.
● Variety of services.
● A message of creative excellence
throughout website.
● Strong content writing.
Common Focus Point
● Heavily focused on structural
design.
● Have sister organ in other
industry.
● Don’t have a strong social media
presence.
Pain Point
● Don’t offer a catalog of 2D-3D design.
● Weak branding among common people
outside of customer base.
● Many of them don’t have an interactive
website.
● Except few, their websites aren’t build
for customer acquisition.
Topics to discuss upon

● Website layout and focus point of services.

● 2D and 3D design catalog.
● Social media presence.
● Branding through a giveaway campaign where common people
has to participate acquiring a basic awareness of our industry.
● Extending networks among business tabloid present in this
country to be known among corporate personnel.
Thanks for your time. Wishing you a productive brainstorming session- Nafij Rezwan