I'd like to introduce you to a new word that explains what I we're just doing then

it's called phubbing that's phone snubbing using my device in public and
ignoring the people around me or I could have said that it was techno Ference
the interference of technology in our daily lives and the interruptions and
intrusions that has or I could have said that I was an honorary member of
details ow which in China means the bowed headed tribe or maybe as I walked
onto the stage shuffling away my eyes glued to my device you might have
called me ass mom bee that's a smart phone zombie now all these new words
have come into our language in the last 10 years and that's directly correlated
to the launch and the phenomenal growth and adoption of the smartphone
today there's over two and a half billion people in the world with a smartphone
and that's predicted to rise to five billion by 2020 and what we've done is we've
effectively created two and a half billion new homes because we live and we
laugh and we love and we cry and we work in the reflected glare of this five inch
screen it is our virtual home but all these words notes mombi and phubbing I
mean they're not very positive about our virtual homes in fact they're rather
negative at best they're talking about them being antisocial at worst they're
saying realistically you dehumanized your zombie now I'm not the person to
stand up here today and damn the smartphone I'm in fact one of its biggest
advocates I think it's an amazing empowering enriched device for the last 20
years of my life I've worked in digital media and the last 10 years I've worked
with smartphones creating products and services for them I've always tried to
use technology to make people's lives better to improve them to make them
simpler to make them easier but I'm worried I'm worried because when I look
around at POW people are using their smartphones and that's not just people
on the train or strangers in the street that's my colleagues and my friends and
my family and my teenagers we seem to be spending an increasing amount of
time looking down glued and obsessed with this virtual home let's see how you
feel hands up if you think that you spend too much time with your smartphone
wow look around lemming than no keep him up keep mark him up that's
amazing so that's way higher than the national average on average in the UK
39% of people say that they spend way too much time with their smartphone
and that rises to 55% of people who are 16 to 35 so the younger you are the
more likely you are to think that you are spending too much time with your
smartphone and if you are one of those people you're actually trying to change
that because 74% of people who think they spend too much time on their
smartphone are trying to reduce that time and time is a really finite commodity
we cannot make any more of it it might surprise you that on average you spend
2 hours 25 minutes a day on your smartphone and if you're considered to be a
heavy user you will double that to 3 hours 45 minutes and the time the time that
we spend in our virtual homes is at the expense of interaction in our real homes
in the real world give me some examples a third of us a third of us use our
smartphones with our friends and our family whilst eating 50% of us wander
along the streets looking down at oursmartphone 11% of us say that we actually
crossed the road with our smartphone looking down at it a third of us will wake
up and within five minutes reach for our smartphone and in one study amazingly
one in 10 of us said that we responded to our smartphone whilst having sex it's
amazing isn't it at best it is alienating at worse this is antisocial behavior now I
don't want to blame the device it's not the smartphone's problem the problem
comes down to our behavior with the smartphone and that is a good thing
because we can choose to change our behavior we can choose to act
differently we can choose to stop looking down and start looking up so in
preparation for this I did a lot of reading I talked to a lot of experts psychologists
anthropologists scientists to try and find out what are the things that we can do
to start to actively change our behavior with our virtual homes and five insights
came out can across the board a consensus opinion and I want to share those
with you today in order to be able to assess how we might begin to start looking
up again so the first insight is about usage if you know how you use your
smartphone and what you use your smartphone for you can begin to
understand whether that you're using it for the right types of things there are
apps that you can download such as moment or quality time from the app
stores and they will actually track your smartphone usage and replay that back
to you let me tell you it is a sobering wake-up call and I decided to go on a
significant smartphone diet when I use one of these apps and the reason was I
found that I was spending five hours a week playing candy crush what I thought
was just a couple of minutes here on the commute or a couple of minutes and I
was bored it's half a working day spent playing a game so if you can understand
the amount of time that you spend then you can begin to assess whether that
time is valuable to be spent in our virtual homes versus our real homes the
second area is about living in the present and making a conscious decision that
when we're with people with our friends with our colleagues to live in the
present and ask don't know we put our smartphones away we turn them off we
put them into our pocket or into our bag and that's really important because the
very presence of a smartphone actually can reduce our cognitive mental ability
it just sitting there on a table never mind us actually interacting with it it can
make us dumber so with your smartphone put away when it turned off you have
the ability to be able to pay people attention you have the ability to be able to
talk to them you can live in the present with that person that's really important
for the third insight is that you can ask other people to do exactly the same
when you meet someone they've got their smartphone out just say look
fantastic I can't wait to have this conversation but do you mind putting your
smartphone away because I don't want there to be a distractions when I'm
talking to you and your behavior can become infectious and you can help
change how other people feel about their smartphones the fourth insight that
came up was one which is around not sleeping with your smartphone now I'm
not talking about the one in ten of you who might respond to smartphone during
sex although I really do think please do stop that and what I mean is that when
our virtual home is by our bedside it's the first thing we look at in the morning
and it's the last thing that we look at night and shockingly one in three of us
wake up during the night and check our smartphone if it's there in our bedroom
so that is going to deprive us of sleep and depriving us of sleep know is it
affects our mental and our physical well-being so take the smartphone out of
the bedroom buy an alarm clock if you need a wake-up call even better give
yourself a curfew with your smartphone and stop using it a certain amount of
hours before bedtime give yourself some screen free time some decompression
time some time in the real world and the fifth insight is about this Pavlov's dog
type of reaction that we have when we see a notification ping onto our phony
fantastic notifications scientifically have been shown to increase our inattention
and our hyperactivity in fact it's all to do with FOMO our fear of missing out we
must have things right now know something right now when in fact it's probably
just a a like' or retweet or something quite insignificant coming up as a
notification so the best thing you can do here is to turn your notifications off
yeah put your phone on airplane mode I now say I'm not going to check my
smartphone for an hour I'm gonna leave over there I'm not gonna look at it and
in doing so I will feel better because of it because I'm not constantly being
distracted and interrupted in my life so it's these five things which help us to
learn to look up again and if you can change your behavior to do these things I
can promise you that you will be more centered more social and more enriched
and more harmonious with your virtual world your virtual home and your real
home so if you think that you spend too much time on your smartphone here's
the guide to be able to change it you can make a positive choice to not look
down and you can choose to look up today thank you very much you