Professional Documents
Culture Documents
SS15 Workbook ISSUU
SS15 Workbook ISSUU
summer
2015
SPRING/SUMMER 15
KARI TRAA IS NOT JUST A CHAMPION FREESTYLE SKIER WITH THREE OLYMPIC MEDALS TO HER NAME
BUT ALSO THE CREATOR OF A SUCCESSFUL SPORTSWEAR BRAND. KARI´S STORY BEGINS IN VOSS, THE
SMALL TOWN CAUGHT BETWEEN THE NORWEGIAN FJORDS AND MOUNTAINS, WHERE SHE WAS BORN
AND RAISED. HER NORWEGIAN HERITAGE HAS NOT ONLY GIVEN KARI A TALENT FOR SPORT BUT ALSO
AN EYE FOR DESIGN AND A PASSION FOR CREATIVITY. EVEN DURING THE HEIGHT OF HER SKIING
CAREER, KARI SOMEHOW FOUND WAYS TO DEVELOP HER CREATIVITY. IN BETWEEN TRAINING AND
COMPETING, KARI BEGAN KNITTING BEANIES FOR FRIENDS AND CUSTOMIZING HER OWN SKI-GEAR.
DESIGNS THAT BECAME SO POPULAR AMONGST FRIENDS AND FELLOW SKIERS FROM AROUND THE
WORLD THAT THE KARI TRAA BRAND WAS BORN.
EVEN TODAY, FOND CHILDHOOD MEMORIES, THE RUGGED NORWEGIAN NATURE AND A STRONG SENSE
OF SCANDINAVIAN TRADITIONS ARE STILL THE SOURCES OF INSPIRATION FOR KARI TRAA’S DESIGNS.
SPORTSWEAR DESIGNED TO PERFECTLY FIT THE FEMININE FORM BUT STILL ABLE TO COPE WITH THE
DEMANDS OF AN ACTIVE, SPORTY AND ADVENTUROUS LIFESTYLE. FOR NUNS AND KNOCKOUTS!
f e atu r e s +
tec h n i ca l
15000 WP/ 15000 MVP ATTACHED SUSPENDERS
WATERPROOF BREATHABLE FABRIC THAT IS WATERPROOFED WITH MEMBRANES TO PROTECT THE TROUSER BRACES ARE ATTACHED TO THE PANT
AGAINST SWW/RAIN AND TO LET MOIST AIR PASS THROUGH THE MATERIAL FROM INSIDE OUT BELLOW POCKETS
ONLY. THE GARMENT CAN WITHSTAND 15000 MM OF RAIN IN A SINGLE DAY WITHOUT LETTING LARGE POCKETS FOR SEVERAL AND/OR LARGE OBJECTS
MOISTURE IN, WHICH IS ADVANCED PERFORMANCE. BELT LOOP
10000 WP/ 10000 MVP KEEPS THE BELT IN PLACE AND PROVIDES FLEXIBILITY FOR THE WIDTH
WATERPROOF BREATHABLE FABRIC THAT IS WATERPROOFED WITH MEMBRANES TO PROTECT OF THE TROUSERS
AGAINST SNOW/RAIN AND TO LET MOIST AIR PASS THROUGH THE MATERIAL FROM INSIDE OUT BOOT GAITER
ONLY. THE GARMENT CAN WITHSTAND 10000 MM OF RAIN IN A SINGLE DAY WITHOUT LETTING A FEATURE WHICH PREVENTS SNOW AND WIND FROM GETTING INSIDE THE TROUSERS LEG
MOISTURE IN, WHICH IS HIGH PERFORMANCE. WHEN SKIING
5000 WP/ 5000 MVP BRUSHED INSIDE
WATERPROOF BREATHABLE FABRIC THAT IS WATERPROOFED WITH MEMBRANES AND THE INSIDE OF THE FABRIC HAS BEEN BRUSHED UP TO MAKE THE INSIDE SOFT AND
COATINGS TO PROTECT AGAINST SNOW/RAIN AND TO LET MOIST AIR PASS THROUGH THE COMFORTABLE
MATERIAL FROM INSIDE OUT ONLY. THE GARMENT CAN WITHSTAND 5000 MM OF RAIN IN CARGO POCKETS
A SINGLE DAY WITHOUT LETTING MOISTURE IN, WHICH IS REGULAR PERFORMANCE. LARGE POCKETS FOR SEVERAL AND/OR LARGE OBJECTS
2-WAY SIDE ZIP COMFORTABLE SOLE
ENABLES THE TROUSERS TO BE TAKEN OFF WITHOUT HAVING TO TAKE YOUR BOOTS OFF FIRST THE SOLE HAS SOFT TERRY THAT PROVIDE EXTRA COMFORT TO THE SOLE OF YOUR FOOT
3 IN 1 CONNECTING PAIR BUCKLE
YOU GET 3 JACKETS IN ONE. YOU CAN USE THE JACKET WITH BOTH THE OUTER AND INNER A BUCKLE FOR CONNECTING YOUR PAIR OF GLOVES OR MITTENS WHEN NOT IN USE
JACKETS. JUST THE INNER JACKET OR JUST THE OUTER JACKET CONNECTING PAIR HOOK
4-WAY STRETCH A HOOK FOR CONNECTING YOUR PAIR OF GLOVES OR MITTENS WHEN NOT IN USE
THE FABRIC CAN BE MOVED/STRETCHED IN FOUR DIFFERENT DIRECTIONS TO PROVIDE CRITICAL SEAM SEALED
OPTIMAL MOBILITY ENSURES THAT ALL THE SEAMS ARE WATERPROOF IN THE MOST ESSENTIAL AREAS
60/40 DUCK DOWN COOLDRY
60% DUCK DOWN AND 40% DUCK FEATHERS A BREATHABLE FABRIC THAT TRANSMIT MOISTURE QUICKLY AWAY FROM YOUR BODY
80/20 DUCK DOWN AND KEEPS YOUR SKIN DRY. SUITABLE FOR HIGH LEVEL ACTIVITIES.
80% DUCK DOWN AND 20% DUCK FEATHERS CROTCH GUSSET
90/10 GOOSE DOWN EXTRA WIDTH BETWEEN THE LEGS TO ALLOW BETTER MOBILITY WHEN ENGAGED
90% GOOSE DOWN AND 10% FEATHERS IN ACTIVITIES. HELPS TO PREVENT THE TROUSERS FROM RIPPING
ADJUSTABLE HEM DETACHABLE SUSPENDERS
ENABLES ADJUSTMENT OF THE LOWER PART OF THE JACKET/TROUSERS, DEPENDING ON ENABLES THE BRACES TO BE REMOVED IF REQUIRED
THE USER’S REQUIREMENTS AND ACTIVITIES DOWN PROOF
ADJUSTABLE CUFF THIS FABRIC HAS BEEN DESIGNED AND TREATED TO PREVENT THE DOWN
ENABLES ADJUSTMENT OF THE CUFF TO SUIT THE USER’S REQUIREMENTS AND ACTIVITIES FROM ESCAPING
ADJUSTABLE HOOD DOUBLE FRONT PLACKET
ENABLES THE USER TO ADJUST THE HOOD TO PROVIDE OPTIMAL MOBILITY, COMFORT AND PROVIDES EXTRA PROTECTION AGAINST THE WIND AND RAIN, IN ADDITION TO THE ZIP
VISIBILITY ELASTIC CUFF
ADJUSTABLE RACERBACK STRAPS A CUFF THAT STRETCHES EASILY AND RETURNS TO ITS ORIGINAL SIZE AND SHAPE
ENABLES YOU TO ADJUST YOUR SPORTS BRA FOR A PERFECT INDIVIDUAL FIT ELASTIC HAND LEASH
ADJUSTABLE WAISTBAND AN ELASTIC LEASH TO PUT AROUND YOUR ARM. PREVENTS YOU FROM LOSING
ENABLES ADJUSTMENT OF THE TROUSER LINING TO SUIT THE USER’S REQUIREMENTS YOUR GLOVE
ADJUSTABLE WAIST-BOTTOM HEM ELASTIC SUPPORT
ENABLES THE JACKET TO BE ADJUSTED TO SUIT THE SHAPE OF THE BODY A RIBBED ELASTIC SECTION WHICH ALLOWS THE SOCK TO FORM TO THE SHAPE
ARTICULATED KNEES OF THE FOOT. IT ALSO PREVENTS THE SOCK FROM SLIDING BENEATH YOUR FOOT
THE TROUSER LEGS ARE ARTICULATED, DESIGNED TO ACCOMMODATE THE SHAPE WHEN ENGAGED IN ACTIVITIES
OF THE BODY TO IMPROVE MOBILITY FOR THE USER FAUX LEATHER PALM
ARTICULATED SLEEVES FAUX LEATHER INSIDE PALM FOR BETTER GRIP AND PERFORMANCE
THE SLEEVES ARE ARTICULATED, DESIGNED TO ACCOMMODATE THE SHAPE FLAT KNIT TOE SEAM
OF THE BODY TO IMPROVE MOBILITY FOR THE USER A KNITTING STRUCTURE THAT REDUCES NAGGING SEAMS ON YOUR TOES
ATTACHED HOOD FLEECE LINING
THE HOOD HAS BEEN SEWN ONTO THE JACKET SOFT AND COMFORTABLE FABRIC USED AS LINING
des c r i p t i o n s
GAME POCKET REINFORCED HEM
A LARGE POCKET ON THE BACK WITH EASY ACCESS WHEN WEARING THE JACKET EXTRA REINFORCEMENT WHICH INCREASES THE LIFE OF THE LOWER EDGE
GOAT LEATHER PALM OF THE GARMENT
SOFT AND COMFORTABLE LEATHER INSIDE THE PALM FOR BETTER GRIP REINFORCED HOOD BRIM
AND PERFORMANCE PROVIDES BETTER VISIBILITY WHEN THE HOOD IS WORN
GOGGLE WIPER REINFORCED KNEES
SPECIAL NON-SCRATCH GOGGLE WIPE TO HELP REMOVE SNOW OR ICE FROM EXTRA REINFORCEMENT WHICH PROTECTS THE KNEES OF THE TROUSERS,
YOUR GOGGLES THUS EXTENDING THE LIFE OF THE GARMENT
HELMET HOOD REINFORCED SHOULDERS
SPACIOUS HOOD WHICH HAS BEEN ADAPTED TO ACCOMMODATE THE USE EXTRA REINFORCEMENT WHICH PROTECTS THE SHOULDERS ON THE JACKET,
OF A HELMET THUS EXTENDING THE LIFE OF THE GARMENT
HIPORA® MEMBRANE INSERT REINFORCED SOLE
A WATERPROOF AND BREATHABLE FABRIC, USED AS INSERT THE SOLE HAS STRONG FIBRES WHICH PROVIDES THE SOCK WITH EXTRA
INNER POCKET STRENGTH AND A GIVES THE SOCK A LONG LIFE
A POCKET ON THE INSIDE OF THE GARMENT REINFORCED TOE
INSULATED KNEE THIS SOCK HAS A PROTECTIVE TERRY PANEL AT THE FRONT, PROVIDING EXTRA
EXTRA INSULATION AROUND THE KNEE JOINTS TO PROVIDE EXTRA PROTECTION AGAINST THE PROTECTION AGAINST SHOCK FROM YOUR BOOTS WHEN ENGAGED IN ACTIVITIES
COLD REMOVEABLE FUR
INSULATED SEAT OPTION TO REMOVE THE FUR EDGING IF REQUIRED
EXTRA INSULATION TO PROVIDE GREATER PROTECTION WHEN SITTING RIB OPENING
ON A COLD SURFACE THE RIBBED SECTION AT THE TOP OF THE SOCK CONTAINS EXTRA ELASTIC TO HOLD
JACQUARD KNIT THE SOCK UP. AT THE SAME TIME IT MAKES IT EASIER FOR YOU TO PUT THE SOCK
KNIT DESIGN WITHOUT ANY LOOSE ENDS AT THE BACK ON AND TAKE IT OFF
LEFT AND RIGHT RUBBER PRINT
THE SOCKS HAVE BEEN DESIGNED RESPECTIVELY FOR THE RIGHT AND LEFT FOOT. PRINTING TECHNOLOGY WHICH ALLOWS LIGHT COLOURS TO BE PRINTED
R STANDS FOR THE RIGHT FOOT, L STANDS FOR THE LEFT FOOT ON A DARK BACKGROUND
MECHANICAL VENTING ZIP SEAM SEALED
ENABLES EXTRA VENTILATION WHEN REQUIRED, PROVIDING OPTIMAL COMFORT ENSURES THAT ALL THE SEAMS ARE WATERPROOF
WHEN ENGAGED IN ACTIVITIES SECURED INNER POCKET
MULTIPLE EXTERNAL POCKETS POCKET SECURED WITH A ZIP, SUITABLE FOR VALUABLES
SEVERAL OUTER POCKETS SECURED POCKET
MULTIPLE INTERNAL POCKETS POCKET SECURED WITH A ZIP, SUITABLE FOR VALUABLES
SEVERAL INNER POCKETS SHAPED GRIP
NAPOLEON POCKET THE GRIP IS SHAPED TO GIVE YOU BETTER PERFORMANCE
A ZIP POCKED LOCATED BENEATH THE CENTER PLACKET SILICONE GRIP
NOSE WIPE PRINTING QUALITY WHICH PREVENTS THE GARMENT FROM SLIDING UP WHILE
SOFT FABRIC FOR NOSE WIPING ENGAGING IN ACTIVITIES
PIGMENTS GARMENT DYE SKI PASS POCKET
GIVES THE GARMENT A TOUGH, COOL LOOK AFTER SEVERAL WASHES POCKET FOR SKI LIFT PASSES
POWDER-SNOW SKIRT STORM PLACKET
A DEVICE WHICH PREVENTS SNOW AND WIND FROM GETTING INSIDE THE JACKET WHEN PROVIDES EXTRA PROTECTION AGAINST THE WIND AND RAIN, IN ADDITION TO THE ZIP
SKIING IN DEEP SNOW VELVET TRICOT LINING
QUICK DRY WARM, SOFT AND COMFORTABLE FABRIC USED AS LINING
THE FABRIC IS SUITABLE FOR HIGH LEVELS OF ACTIVITY. DRIES VERY QUICKLY WHEN EXPOSED WATER RESISTANT ZIP
TO MOISTURE WATER REPELLENT ZIPS PREVENTS THE WATER FROM ENTERING THE GARMENTS
REFLECTIVE DETAIL WIND RESISTANT
A REFLECTIVE DETAIL MAKES YOU VISIBLE WHEN ENGAGING IN OUTDOOR ACTIVITIES IN WIND RESISTANT FABRIC IS CREATED WITH TIGHT YARN CONSTRUCTION THAT ALLOWS THE
THE DARKNESS FABRIC TO REDUCE THE EFFECTS OF WIND CHILL
REINFORCED CUFF WRIST GAITER
EXTRA REINFORCEMENT WHICH PROTECTS THE CUFFS ON THE SLEEVES, A FEATURE WHICH PREVENTS SNOW AND WIND FROM GETTING INSIDE THE JACKET WHEN
THUS EXTENDING THE LIFE OF THE GARMENT SKIING IN DEEP SNOW
REINFORCED HEEL ZIP-OFF HOOD
THE HEEL IS REINFORCED WITH TERRY, WHICH ARE STRONG FIBRES, TO PROVIDE OPTION FOR REMOVING THE HOOD IF REQUIRED, AND THE GARMENT HAS A COLLAR WHICH
THE SOCK WITH EXTRA STRENGTH AND GIVES THE SOCK A LONG LIFE HAS BEEN DESIGNED TO MAINTAIN COMFORT
o u t e r w
e a r
PRICES DNAVY SEA SPRA
NOK 2499,-
9
PRICES NWHITE DSUN GRAPE
NOK 1499,-
SIZES
XS-S-M-L-XL
10
PRICES NPINK GREEN BLUE
NOK 1799,-
IN STORE MATERIAL
POSTER 50X70
PRODUCT FOCUS:
VANGEN PARKA
TVILDEMOEN JACKET
VANGEN JACKET
GJERNES COAT
TVINDE INSULATOR
HJELLANE JACKET
13
d
mi r
l aye
PRICES GRAPE HCORA DNAVY
NOK 999,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
16
SEA HCORA
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
17
b a s e l
aye r
PRICES SEA NPINK BLK HCO
NOK 399,-
SIZES
XS/S-M/M-L/XL
SIZES
XS/S-M/M-L/XL
SIZES
XS/S-M/M-L/XL
21
PRICES HCO NPINK SEA BLK
NOK 399,-
SIZES
XS/S-M/M-L/XL
PRICES SEA GREEN BLK NPINK
NOK 299,-
SIZES
XS/S-M/M-L/XL
SUN SEA
SIZES
XS/S-M/M-L/XL
23
PRICES BLUE BERRY DSUN
NOK 549,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
24
PRICES SUN BERRY BLUE
NOK 549,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
PRICES BLUE GREEN GRAPE
NOK 549,-
SIZES
XS-S-M-L-XL
BEST IN TEST
BEST BASE LAYER
LØBEMAGASINET 2014
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
27
PRICES GRAPE BLUE GREEN
NOK 399,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
29
PRICES BERRY GREEN SEA
NOK 449,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
30
PRICES BERRY SEA
NOK 599,-
SIZES
XS/S-M/M-L/XL
31
UR P E R F ECT
CHOOSE YO
B ASE LA Y E R
STAY KEEP
warm dry
WEEK 5
IN STORE MATERIAL
POSTER 50X70
PRODUCT FOCUS:
BUTTERFLY
TIKSE
SVALA
SJØLVSAGT
33
t r
in i n g
a
PRICES NPINK BLUE SUN
NOK 999,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
36
PRICES ROC DNAVY GRAPE
NOK 699,-
BEST IN TEST
BEST RUNNING SHORTS
IFORM 2014
37
PRICES HCORA SEA BERRY GREEN
NOK 299,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
39
NPINK BLACK
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
40
SEA BLACK NPINK
SIZES
XS-S-M-L-XL
41
PRICES SUN GREEN PINK BLUE
NOK 699,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
42
PRICES SUN PINK GREEN
NOK 299,-
SIZES
XS-S-M-L-XL
PRICES GREEN NPINK
NOK 1199,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
44
PRICES GRAPE DNAVY ROCK
NOK 499,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
45
PRICES BLUE HCORA EBONY GRAPE
NOK 449,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
46
PRICES SEA GREEN BERRY
NOK 549,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
47
ba n
u r traini ng n i ng
#ktur bantrai
WEEK 10-13 & WEEK 20-24
IN STORE MATERIAL
POSTER 50X70
PRODUCT FOCUS:
MYRBLÅ TEE, SINGLET
TRUDE JACKET
TRUDE TEE
TRUDE SINGLET
METTE LS
TRUDE SHORTS & PANT
48
i d on´t
sw e at
r k le
i s pa
WEEK 2
IN STORE MATERIAL
POSTER 50X70
PRODUCT FOCUS:
MATILDE JACKET
ANNE TEE
MYRBLÅ JACKET
SISSEL TEE
MYRBLÅ LS
SVALESTJERT TIGHTS
49
sp
o r ts
un d e r w e a r
PRICES SUN BLACK NPINK
NOK 449,-
SIZES
XS(A/B)-S(A/B)-S(C/D)-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
52
PRICES BERRY DSUN BLUE
NOK 199,-
SIZES
S-M-L-XL
SIZES
S-M-L-XL
SIZES
S-M-L-XL
53
PRICES HCORA GREEN GRAPE
NOK 199,-
SIZES
S-M-L-XL
SIZES
S-M-L-XL
SIZES
S-M-L-XL
54
act i ve
w e a r
PRICES DNAVY GREYM
NOK 899,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
58
GRASS BWHITE
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
59
PRICES SEA GREYM NPINK
NOK 449,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
60
PRICES NPINK BLUE GREYM
NOK 349,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
61
PRICES HCORA SUN BWHITE GREEN
NOK 299,-
SIZES
XS-S-M-L-XL
PRICES BERRY GREYM SEA
NOK 599,-
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
SIZES
XS-S-M-L-XL
63
ks soc
s o c ks
s o c ks
cks s o c
so c ks
s o c ks so
PRICES HCORA SUN NPINK
NOK 99,-
SIZES
36/38-39/41
SIZES
36/38-39/41
SIZES
36/38-39/41
66
PRICES BLACK BWHITE
NOK 99,-
SIZES
36/38-39/41
SIZES
36/38-39/41
SIZES
36/38-39/41
67
acces
sories
PRICES NPINK EBONY
NOK 299,-
SIZES
OZ
SIZES
OZ
SIZES
OZ
70
PRICES EBONY
NOK 349,-
SIZES
5-6-7-8
SIZES
S-M-L
71
PRICES BERRY SEA GREEN
NOK 99,-
SIZES
OZ
SIZES
OZ
SIZES
OZ
72
PRICES DSUN GREEN
NOK 199,-
SIZES
OZ
SIZES
OZ
74
PRICES GREEN
NOK 49,-
SIZES
OZ
PRICES GREEN
NOK 99,-
SIZES
OZ
SIZES
OZ
75
PRICES SEA BERRY SUN
NOK 199,-
SIZES
OZ
SIZES
OZ
SIZES
OZ
76
bag s
PRICES EBONY KTRED
NOK 999,-
SIZES
OZ
SIZES
OZ
SIZES
OZ
78
PRICES EBONY KTRED
NOK 549,-
SIZES
OZ
10828 POSTER OUTERWEAR KTSS15
FACEBOOK.COM/KARITRAA
#KARITRAA
KARITRAA.COM
STAY KEEP be
warm dry cool
E RFECT
CHOOSE YOUR P
STAY
BAS E LAY E R
KEEP bE
wARm dRy cOOl
80
10830 POSTER TRAINING KTSS15
81
KARI TRAA
ACTIVE BRANDS AS
KABELGATEN 6
N-0580 OSLO
NORWAY