Individual assignment

MKTG8018048 2022-2023 Even P2

Subject Content Coordinator: Artha Sejati Ananda, Ph.D.

Each student will have to prepare and produce a social media content in the form of a
video format (post on e.g. Youtube, Instagram, etc.) with the length between minimum 5
to maximum 10 minutes. Each student should analyze one B2B brand from any kind of
industry, but they should be a market leader in the industry. The brand can be local,
global, or multinational company, but it should have commercial activities in Indonesia.
The discussion shall cover the brand’s marketing strategy covering its segmentation,
targeting, positioning, brand elements, and marketing mix tactics.

Read also the article of:

Buhalis, D., & Volchek, K. (2021). Bridging marketing theory and big data analytics: The
taxonomy of marketing attribution. International Journal of Information Management, 56,
102253.

Discuss in your video also about how the brand you analyze can utilize big data to improve
their marketing strategy.

Submission instruction:

Submit the link of your social media post in CMS-Binus Maya.

Note that your face should be visible in the video.