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KEY TAKEAWAYS
Economics is the study of how people allocate scarce resources for
production, distribution, and consumption, both individually and
collectively.
The two branches of economics are microeconomics and
macroeconomics.
Economics focuses on efficiency in production and exchange.
Gross Domestic Product (GDP) and the Consumer Price Index (CPI) are
widely used economic indicators.
Understanding Economics
Assuming humans have unlimited wants within a world of limited means,
economists analyze how resources are allocated for production, distribution,
and consumption.
Microeconomics analyses how and why goods are valued differently, how
individuals make financial decisions, and how they trade, coordinate, and
cooperate.
Within the dynamics of supply and demand, the costs of producing goods and
services, and how labour is divided and allocated, microeconomics studies how
businesses are organized and how individuals approach uncertainty and risk in
their decision-making.
Macroeconomics
Macroeconomics is the branch of economics that studies the behavior and
performance of an economy as a whole. Its primary focus is the
recurrent economic cycles and broad economic growth and development.
For example,
it is Saturday morning and you are going to drive to your friend’s
house for a morning session of Call of Duty. The cost of doing this might
appear to simply be the cost of gas to get there and any marginal wear and tear
on the car. However, economically the cost is more than that – it also includes
the benefit of the most productive activity forgone. Depending on your
circumstances, that might have been picking up the breakfast shift at the local
café, or putting time into that start up idea you have been working on. Whatever
the case may be, you have unconsciously placed a higher value on time spent
playing games then the alternative and, in many cases, that is a tangible value
(the café example).
Time Perspective
The economic concepts of the long run and the short run have become part of
everyday language. Managerial economists are also concerned with the short-
run and long-run effects of decisions on revenues as well as on costs. The actual
problem in decision-making is to maintain the right balance between the long-
run and short-run considerations. A decision may be made on the basis of short-
run considerations, but may in the course of time offer long-run repercussions,
which make it more or less profitable than it appeared at first.
Suppose there is a firm with a temporary idle capacity. An order for 5000 units
comes to management’s attention. The customer is willing to pay Rs 4/- unit or
Rs.20000/- for the whole lot but not more. The short run incremental cost
(ignoring the fixed cost) is only Rs.3/-. Therefore, the contribution to overhead
and profit is Rs.1/- per unit (Rs.5000/- for the lot) Analysis: From the above
example the following long run repercussion of the order is to be taken into
account:
1. If the management commits itself with too much of business at
lower price or with a small contribution it will not have sufficient
capacity to take up business with higher contribution.
2. If the other customers come to know about this low price, they may
demand a similar low price. Such customers may complain of being
treated unfairly and feel discriminated against.
In the above example it is therefore important to give due consideration to the
time perspectives. “a decision should take into account both the short run
and long run effects on revenues and costs and maintain the right balance
between long run and short run perspective”.
Scarcity
In economics, scarcity refers to the limited resources we have. For example,
this can come in the form of physical goods such as gold, oil, or land – or, it
can come in the form of money, labour, and capital.
“Scarcity is based upon two factors: the scarcity of our own
resources, and that of the resources we want to buy.”
For example,
A customer would like a bottle of water, their value is much higher
if they cannot get another for miles around. To demonstrate, the value of
water is much higher to a person stuck in the middle of the desert than in the
comfort of their home. In short, the scarcity of the product can increase the
value to the customer.
CONCLUSION
economic laws are formed on the basis of certain assumptions. The
assumptions may not be real. For example, achievement of maximum profits
is an important assumption in Economics. On the basis of this assumption,
Economics analyses how a firm produces maximum level of output and at
what price it sells its goods. But in reality, business firm does not always aim
at achieving maximum profits. So, it is necessary to achieve co-ordination
between the economic laws (based on simple assumption) and real behaviour
of a business firm.
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