Your mini-guide to do research for your next copywriting project.

Sharing Advice, Tips, and Tricks

Everyone says, 'Copywriting is 80% research and 20% writing.' But how to exactly do
the research? No one tells this.

Here's how to do research your next coptwriting project:

In order to be a killer researcher, I recommend y'all to go through the book 'Sell

Like Crazy' by Sabri Suby's part of 'researching'.

However, I can share some of its actionable steps here: Remember, don't over-
complicate your research process. Esp as a beginner. The more simple, the better.
Your best tool to do research are:

Google

Quora

AnswerThePublic

Relevant Reddit communities

Relevant FB groups

Find relevant forums from Google

Now the question arises, what exactly do you have to research.

Audience research:

See what problems they have posted about. For example, if I am about to launch a
copywriting course, you are my target audience. I will visit this community, see
what questions people have asked often, and answer/refer them in my copy.

Their fears/desires/frustrations

Their awareness level about the product

Their demographics, financial status, a day in their life, etc.

Competition/Market research

Figure out direct and indirect competitors

See what is the 'big idea' in their offers. Find the gap and create your own big
idea.

See what are their USPs. Create yours.

Determine the sophistication level of your market.

See how they position themselves.

And obv, compare the features & prices.

Product research You have to do product research in the case when you are writing
for a client and specially when you are not very much knowledgeable in his
niche/product. Eg I just wrote a VSL for a B2B biz that sells garage door springs
to garage door repair businesses. This was a new product/niche for me so I had to
do a solid product research.

Use Google & YT videos to learn about the product, it's features, specifications,
and ideally, the process behind the camera, so that you could highlight it when
needed.

That's pretty much it!