Social Media Management Tools

Comparison

● Hootsuites
● Sprouts Social

● Buffer
● Everypost
● IFTTT Hailey 7.19
Social Media Management systems
Social media management systems provide functionality to administer social media accounts, schedule posts, suggest
content, and boost posts. Social media management software is used by social media, marketing, and communications
departments to increase brand awareness, manage workflows, and engage online communities.

The products often provide tools such as user access control, content libraries, timelines, schedules, and archives

Social media management software often provides functionality of social media monitoring and social analytics
software.

Good social media suite must:

Publish social media posts

Plan Social media content

Manage multiple accounts

Respond to inquiries

Automate and schedule social media posts

Store content and archive posts

Hootsuite
● Most popular and used

● Provide a more complete solution that allows to schedule updates and monitor
conversations

● Integrates the major social media platforms in a convenient dashboard

○ Can add multiple accounts and different stream, see the update directly and together

● Have:
○ Publishing functions (schedule draft)
○ Systematic user performance analysis reports: eg. Twitter profile/
Engagement, Facebook page overview/ insights/ aggregate
○ Create social media campaigns to create awesome interactive promotions for
your audience

● Mobile App version available

Main Dashboards
-Different account and page
Professional Reports for FB,
Twitter, Linkedin, Instagram...
 Publishing schedule area

Campaign create area

 Sprout Social
● Not just a monitoring dashboard, more as a social community
○ Engage closely with the audience, response to the messages/ interactions quick
and easy in one smart inbox

○ Have social media feeds area, to see what other people are posting

■ Creates an ability to find new users and search by topics so you can find new
followers/topics to keep up with

● Social media monitoring, User analysis report

● Posts scheduling, Planned calendar → Get a visual of the times of posting
the content
● Schedule, Post and Follow Up on users
-Can connect multiple accounts and mobile app version available
First Page
Message
managing
board
Post Scheduling
Area
 Multiple Report
Generating

News Feed Area

Compare Hootsuite & Sprout Social

For more information

http://socialdriver.com/2014/09/25/hootsuite-vs-sprout-social-social-media-management-
Other Managing Tools
● Buffer

● IFTTT

● Every Post

● …....
Buffer
● Used to schedule and Pre-plan

● Design very specific scheduling times and change patterns according to the report
throughout the week

Have:

● Use the Content tab to create and share your content

● Get rich reports about your social media marketing reach on the Analytics tab

● Use the Scheduling tab to create a custom posting schedule

○ Choose the frequency of daily posting

Content Page
Scheduling Page
IFTTT

● A powerful Internet automation site that can save you a lot of time managing
social media and other tasks through recipes (functions)

● Connect any major network or channel together to automate sharing on sites like
Facebook, Twitter, LinkedIn

○ Eg. Posting a picture on Instagram and Twitter will automatically post the
same thing

● An additional tool that works well with Buffer and Hootsuite

Different Recipes on
IFTTT
Eg. Twitter & Instagram Automatic function
EveryPost : functions mostly the same as the others
Just in case you want to log in to experience :)
● Hootsuite

○ Account: haileyjqy@gmail.com

○ PW: Jiqinyu9101406

● Sprout Social

○ Account: qinyuji@usc.edu

○ PW: 9101406appleamy

● Buffer

○ Account: haileyjqy@gmail.com

○ PW: 9101406

● IFTTT

○ Account: haileyjqy@gmail.com

○ PW: 9101406