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This text offers 16 golden rules for creating the perfect user experience and a UX Checklist.
After reading these rules and completing the checklist, you will know how to:
about the product? Psychological research conQrms that the human brain operates
extremely fast (in thousandths of a second), and the Qrst impression arises in the mind very
quickly, in an uncontrolled manner. Fact is, people tend to stick to opinions formed on the
Qrst impression. Therefore, you must do everything possible to ensure that your product is
positively assessed within the +rst 5 seconds. This is enough to love or kill your app.
Learn how to
What is UX?
Before you learn the golden rules of creating a good UX, you should understand what UX is.
User Experience (UX) is the user's sum of experiences and emotions when interacting with
Unfortunately, we see more and more often that this is a factor that is treated neglectfully in
customers’ needs is the absolute minimum of what a good product should do. In order to
visually attractive
engaging
straightforward
However, UX is about more than usability, simplicity, and aesthetics. Positive user
experience is the best method of gaining an advantage, a way to gain the sympathy and
The most important golden rule of creating a good UX is straightforward, and yet it causes
many problems for designers. Keep in mind that the user must always be the center of
attention throughout the digital product development process. You have to accept his
perspective, understand his needs and expectations. Therefore, you have to try to get to
know your users because you are creating the application for them, not for yourself.
their interests,
trends in their world that you can use to interact with them.
The use of Mickey Mouse may be interesting for 5 -year-olds, but it certainly will not attract
a 15-year-old. Remember about your client all the time. It is a product for him, and he will
Of course. But only when we forget the human element and move too far from reality and
2. Customer needs
Understanding and recognizing the needs of our users is essential. It is worth conducting
user research to get to know them and thoroughly understand their problems and
expectations. If you have no idea how to begin, there are many established customer
research companies to which you can outsource this task. Using their experience and know-
how they will prepare reliable reports answering your questions using modern research
tools and methods. However, using the services of such companies is not cheap. Often
you will Qnd their proposals way out of budget and be forced to conduct such research on
your own.
All in all, research of clients' needs is all about asking questions and listening actively to
the answers. There are many different ways of identifying clients' needs, such as:
pre-meeting questionnaires,
an interview,
website form.
But nothing can replace a traditional, direct face-to-face conversation. Whether you entrust
the user's research to specialists or decide to do it on your own, you need to talk to your
3. Personalization
Users expect high-quality applications. And to captivate the target audience, startups need
functional,
reliable,
useful.
birthday card. In today's world, everyone likes to stand out, which is why a personalized and
4. Language matters
For a long time, UX designers have focused solely on the aesthetic side of the product.
Meanwhile, our observations show that the language of the application also matters. Use
simple language:
short sentences,
straightforward vocabulary,
clear structure,
aesthetic design.
If long text is essential, make sure that the format is visually readable, interesting, and
engaging. And never underestimate the power of a good font. The long or complex text
causes many cognitive burdens and poses the danger of losing the user’s interest. It is also
crucial to adjust the language to the preferences of our users. The greeting "emoji" may not
The task of the UX designer is to increase the ease of use of the product and show its
beneQts. Achieving this goal will improve product usability and understanding - and it will
The user must be satisQed! All other UX goals are irrelevant if this condition is not met! The
application's personalization and simplicity are critical, but it must have this "something for
the application to impress": the sum of small details that together surprise and delight.
It is to create a unique impression that will be an individual experience for each user. You
have to remember that these elements cannot be an end in themselves; they have to be "the
icing on the cake," something that will sweeten the day for the user. There are many ways to
simple animations,
Such an individual approach to the client always pays off with loyalty.
6. Universal challenges
No matter who the product is targeted at and what its nature is, the challenges faced by UX
boredom,
procrastination.
It seems that such problems constitute an insurmountable barrier. Meanwhile, it turns out
that simple steps can signiQcantly increase users’ loyalty and motivation and make the
The ability to set goals is often a key component of many applications. Of course, there are
industries where the application of this solution is not needed, but there are also industries
where this factor is a fundamental part of the project. It all depends on the nature of the
application and the needs of its users. If you choose to do so, it makes sense to apply the
S.M.A.R.T. concept, which helps you set your goals correctly, increasing the chance of
achieving them. The goals can't be too easy, but at the same time, they can't be too hard. A
goal that is too ambitious undermines faith in achieving it, while a goal that is too easy kills
motivation and causes boredom. It is also essential for the user to be able to deQne his
crucial that even the smallest user achievement was rewarded. Of course, we are now
talking only about virtual prizes, which can take the form of virtual cups, badges, fanfare, or
even confetti. In short, something that intangibly appreciates the efforts of users. Such
appreciation of the user not only affects his well-being but also improves his motivation and
commitment.
8. Building a community
Building a community is another element that supports the motivation of users and
positively inguences their loyalty. Online communities can be deQned in different ways. In
the basic sense, they are all communities of people - even temporary - gathered around a
communities support each other in achieving goals, which is extremely important for
Of course, creating a community is not obligatory and always depends on the nature of the
even medical applications - communities are almost an integral part of the application, and
it is impossible to imagine a project without this factor. Therefore, each time it is necessary
to analyze whether the type and nature of our project require building a community.
Despite its small size (only 2% of the total body weight), the human brain consumes as
much as 20% of the energy produced by our body. Nevertheless, it cannot process all
information gowing to us from the environment despite its energy consumption. When the
amount of data we are exposed to exceeds our ability to process it, our eLciency drops: it
may take longer for us to process the information; we may unknowingly skip details or even
When you ask the user if he wants to have more choices, the answer is always “YES.”
However, research shows that people feel less happy when they have to choose from many
options. After being presented with several choices, users tend to feel dissatisQed with the
decision made and are even more likely to abandon the entire process. This phenomenon is
called cognitive load. In most cases, restricting choice provides a more positive user
experience and increases user engagement. Therefore, when designing UX, it is very
important to exercise moderation. Too many options, a large number of links, graphics
unrelated to the page content, or too gowery typography - will slow down the user's actions.
10. Copying
A good design should be unique. Even slight copying can make it stop being positively
distinguished and, as a result, make an uninspiring product, similar to many others. There is
an apparent distinction between inspiration and drawing from someone's experience and
blind copying. The difference is implementing good practices and constantly asking how
they can help me improve application design. Therefore, do not copy, be yourself. Everyone
likes unique and original things and is not excited about the same-looking applications.
laptop users and mobile phone users in the same form. Apart from technical issues (such
as the need to include only the most important functions in the mobile application because
all of them would slow down the application), it is worth remembering that the use of these
two devices is entirely different. And it's not just about format issues but more about the
mental and emotional state of the user. In mobile phones, the application competes with
The user is involved in several activities simultaneously, which means that the application
Meanwhile, laptop users use them at work, or in the comfort of their own home, or even at
school. Then they do not get on the bus and do not perform several activities at the same
time. They are in a completely different mental and emotional state than the cell phone
user. Staying focused and committed differs signiQcantly between the two tools. Therefore,
12. Deploy
One of the most critical moments in digital product development is assessing how easily
and quickly new users can familiarize themselves with the application. It is the moment that
tutorials,
video tutorials,
highlighted features,
However, research shows that users ... do not read the tutorials; they rely on their own
experiences and intuition. Therefore, the use of the application must be as intuitive and
simple as possible. If your application contains many tutorials necessary to understand it,
you can be almost 100% sure that the interface is poorly designed. And then you will lose
the client.
reason, people expect immediate solutions and having to wait always causes them
discomfort.
Mobile application users are impatient! Statistics on page and application load time show a
dire truth: if the application load time increases from 1 to 3 seconds, the probability of its
rejection increases by 32%. If the (application) delay increases to 6 seconds, then the
bounce rate is over 100%! When a mobile application does not respond immediately to
touch, users tend to be frustrated. Instead of waiting for a while, they press various buttons
chaotically to solve the problem, which only makes things worse... Research shows that
80% of mobile device users expect internet sites to load as they do on a desktop computer.
details, such as name, surname, e-mail address, or contact number. The problem is that
often this information is not needed, and its administration causes a lot of discomfort to
users. However, if user registration is essential, the process must be extremely simple.
DiLculties with registration and login mean that approximately 16% of users eventually
considering that positive UX is the foundation of business success today. In the meantime,
testing should take place throughout the production period. Each new feature should be
tested immediately after its creation to ensure that it works as required. Tests are crucial
because they help check whether subsequent modiQcations to the project do not cause
errors in previously performed functionalities. This approach allows you to avoid problems
that would arise in the future. Thanks to this, we will save a lot of time and money in the
long term.
Your task is to build and design an application that will ensure the privacy of those who
use it. Most online applications and platforms work and collect data in the so-called cloud.
It raised many questions and concerns regarding the privacy of users. According to the
General Data Protection Regulation, users need to know how and when their data was:
collected,
stored,
recorded,
transferred,
deleted.
It is also obligatory to inform users about the purpose of the information held. The General
Data Protection Regulation also requires data encryption to limit the possibility of security
breaches. Therefore, platforms will be more willing to use blockchain technology in the
coming years. It consists of the fact that new "blocks" are added to the system each time
new data is obtained, creating information chains. It makes the data storage technically
unlimited. At the same time, the data is encrypted and distributed across multiple
computers, which leads to the database being distributed and decentralized. Within a few
years, blockchain technology will become a standard tool for securing a lots of sensitive
data. When designing your product, remember the security of user data.
Conclusion
Satisfying the user's needs is the absolute minimum of what a good product should do. A
good product must not only be visually attractive, engaging and intuitive. It must also - or
perhaps even above all - respond to the needs of end users, solve their problems and meet
their expectations. This is what a good user experience is all about: designing user
experiences so that the product evokes positive feelings in the people who use it. Today, a
positive user experience is the best method of gaining an advantage, a way to gain the
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