Team, Here is the district level 4x4 brand basket performance as of August 5th. The market is flat to declining.

As you can see the brands are not growing at incredible pace. Two products that have the highest accelerated decline in the market. The environment is begging for the switch, steal and borrow sales close. A service sales call will only erode the current situation. It requires an aggressive offensive efficacy sales call with an action close. Sell efficacy and secondary benefit, meets the T2D challenges, patient support program manage care access: BCBS, AARP, Wellcare, Medicaid. Aetna blunt part D. Tricare drive advantage. Use Byetta EODs to increase message noise level Ask for the business, If we dont; someone else will! We are all working hard, now we have to work smart. Target the volume and manage care opportunity. Lets maintain an active resource execution engagement to sustain active message noise level. Remember that only 10 more TRXs of Byetta per territory to exceed national average and we are on our way to accelerate IC payout.
Source:IMS Default:Byetta, excludes projected MAIL ORDER Current 4 Weeks: 07/15/2011 to 08/05/2011 Previous 4 Weeks: 06/17/2011 to 07/08/2011

District

DM - Orlando 1120500

Product Actos Avandia Byetta Glucotrol XL Humalog Januvia Lantus Levemir Onglyza Symlin Victoza

P4WK TRx 16,865 517 2,753 122 4,657 11,328 22,267 5,803 2,889 348 2,101

C4WK TRx 16,503 461 2,621 115 4,566 11,410 22,169 5,822 2,902 307 2,124

TRx Change -362 -56 -132 -7 -91 82 -98 19 13 -41 23

P4WK TRx MS 22.34% 0.68% 3.65% 0.07% 26.89% 15.00% 29.49% 7.69% 3.83% 2.01% 2.78%

C4WK TRx MS 22.01% 0.61% 3.50% 0.07% 26.55% 15.22% 29.56% 7.76% 3.87% 1.79% 2.83%

TRx MS Change -0.33% -0.07% -0.15% 0.00% -0.34% 0.21% 0.07% 0.08% 0.04% -0.22% 0.05%

Below is each territory market basket performance based on the informatica ending July 29, which reflects the all products performance for the four week window in July. The chart below reflects we are holding our business above the market erosion. Red is total basket performance for June and July. Blue is the

total basket performance for just July and Green is the Byetta performance for the month of July. Outstanding job by Bob, Nickie, Liz and Susana holding to increase Byetta TRXs in the current environment.
100 0 -100 -200 -300 -400 -500 -600 -700 -800 4x4 8x8 Byetta 4x4

The power point presentation covers in detail all the information we discussed to include manage care performance per territory. The second half of the year will be important to set the platform for 2012. The last three slides are the strategy and tactics we agreed to execute in Q3 & Q4. Remember a bend on the road is not a bend, unless we fail to make the turn! Thanks for all the hard work, engagement, execution and resolve attitude! Felix Hernandez