I.

) Executive Summary

Fif-Tea is only a small business but has the goal to satisfy the customers/consumers
needs as they let their buyers consume their edible creations. Perhaps if their business
continues to grow and increase their income, they will be a successful shop someday. If
that really happens, then there’s a high possibility that their brand’s name will become
popular and well-known among the society.
Their strategy consists of a staff and buyer relationship in a professional manner
because it was clear that people who work there were clearly dedicated to their job, doing
their assigned tasks. Based on our observations, communication and interactions
between the customers were outstanding since it reflects on the shop’s brand name.
Their behavior were easy-to-go with, too. Then, the pricing of the items are
considerable because all of the items they prepare were average. Not too cheap, not too
pricey. Since it’s a milktea shop, their signature product was already obvious enough.
However, appetizers like nachos and siomai will be available soon.
Everything about the shop gained positive feedbacks. So far, there were no negative
feedbacks heard (although maybe there are some, but no one’s voicing it out).
II. Study Background

A.) Brief history of the company

The Fif-Tea milktea shop, which was located somewhere nearby the Church of
Divine Mercy at Marilao, had opened last October 26, 2019 as they also started to run
their business newly and efficiently. The shop got its name as “Fif-Tea” because of the
classic milkteas with an average cost of fifty pesos.

B. ) Mission and vision

Mission:
“We give 100% satisfaction and quality of food in order to please our dear customers
and buyers.”

Vision:

C.) Product/Service Offerings

Within the menu presented, the “Winter Melon” milktea was their best-seller among
the list of choices above. The flavor was indeed popular to everyone nowadays.
III. Macroenvironmental Analysis

A.) Economic

So far, the prices didn’t change. However, some of the company’s product did have an
increase when they got shipped and delivered for the sake of Fif-Tea’s productivity.
Despite of that, there weren’t any taxes applied to the foods and drinks.

B.) Politicolegal

The Fif-Tea shop was non-registered for the fact that it still didn’t apply the necessary
permits to BIR. Despite of that, Mr. Roque will be applying them next year in order to not
waste a year since December’s near.

C.) Sociocultural

Their products was marketed whenever there’s an interaction between staffs and
customers. Most of their consumers were children and students so they do come often at
the shop whenever they feel like it or they will hang out for a bit. Apparently, milktea
nowadays has became a trend and others love it very much. They put an effort to have
this sticky notes corner wherein people can write anything and paste their message on
the wall, then a huge rectangular styrofoam to pin some of their customers’ mementos.

D.) Demographic

Fif-Tea’s customers consist of teenage boys and girls with the age range of 11-18 years
old, and same for some adults with the age of 20 and above.

E.) Technological

Whenever Fif-Tea makes their main product, induction cooker, boiler and a sealer
were absolutely used during the process of creating milkteas.

F.) Natural
The place was vulnerable to accidents, but was immune to flood since their area was
quite high for the water to reach in.
IV. Opportunities and Threats

Opportunities:
 The shop gains income although there are only few staffs serving the counter.
 Fif-Tea staffs can serve their buyers on time efficiently.
 They picked the right product to sell to their buyers since milktea attracts everyone
in their area.
Threats:
 Unexpected crimes might happen, commonly holdups, around 9pm because they’re
the only shop opened during that time.
 Their glass windows might be shattered anytime since their shop was quite prone of
accidents.
V. Microenvironmental Analysis

A.) The company

Its original owner and founder was a former McDonalds’ manager, Mr. Warren
Roque. The Fif-Tea milktea shop, which was located somewhere nearby the Church of
Divine Mercy at Marilao, had opened last October 26, 2019 as they also started to run
their business newly and efficiently. The shop got its name as “Fif-Tea” because of the
classic milkteas with an average cost of fifty pesos. Although the shop started fresh and
new, it totally attracts people so they can try their products and items created.

B.) Suppliers

The company’s delivered stocks used for creating their products came from Taiwan,
yet further information regarding their ingredients or what they were made of are strictly
confidential.

C.) Marketing intermediaries

Fif-Tea’s marketing agencies, as well as their distribution companies, assist well in

order to sell the product to the consumers. Regarding the shipped supplies, they were
fine and efficient since there weren’t any reports of any complications.

D.) Customers

Fif-Tea customers were composed of children, teenagers, adults and few senior
citizens according to our observation. Also, its target buyers are mostly around their area
and people who came from the church. While buying certain items, their behavior were
fine and interactions were highly appreciated, valuing the store’s proper etiquette. People
buy the products for their own satisfaction and because they want to. It’s a simple thing
to ask for an order at the counter, wait for few minutes, and the specific item is already
served. However, majority of the customers who frequently visit the shop were students
from Barcelona Academy and Prenza National High School. Perhaps they usually hang
out after their dismissal or sometimes, they choose the Fif-Tea milktea shop to quench
their thirst.
Based from the survey given within the research, most people said that they visit the
shop sometimes. However, some of them thought that the area was safe and convenient,
too. About the pricing of their milkteas, they were just average and affordable.
Consumers also recommend the place and it was worth to try their products.

E.) Competition

Among the area, there were two shops which are quite similar with the products sold
from Fif-Tea: Cafe Ivana and Novel Tea. Although, these were similar to Fif-Tea’s
products, the business considered it as a motivation so they’ll improve more in their
creations.

F.) Publics

Consumers / customers / buyers are friendly and approachable. Also, they

acknowledge the values of the store they’re in. So far, people never left a negative
feedback from Fif-Tea’s milkteas and other products involved within the shop.
VI.) Strengths and Weaknesses

Strength:
 Their brand name creates a delicious and affordable milkteas which attracts
consumers to buy their products more frequently, since their products are popular
these days especially for the millennial generation.

Threat:
 Their shop has a 9pm shift which is prone to an act of crime like holdups or stealing.

A.) Market size

The market’s target population was teenagers, mostly students who are studying from
Barcelona Academy and Prenza National High School, and people who came from the
church among their location.

B.) Market needs

The company looks for the customers’ feedback in order to know what they should
improve, if there are any. Also, they seek for people’s satisfaction as they give what they
need. Serving their products in an organized way reflects on the company’s name and
service as well.

C.) Market Trends

Basically, Fif-Tea offers tons of flavors about their signature product so since some
customers are in favor of it, their products get popular nowadays. The shop has a
Facebook page for them to increase popularity, and to be well-known for some people
who haven’t had a chance to visit their place at all.
VIII.) Marketing Objectives

 To encourage buyers to try Fif-Tea’s products and items

 To let the society know about their own brand name
 To increase their customer’s population, affecting the number of visits in the shop.
 To have advantages that would make their business and service improve
 To gain higher income as it increase their sales productively.
 INCREASING FIF-TEA’S
POPULARITY AS A
REFLECTIVE FACTOR ON
HOW THEY MANAGE THEIR
RISING BUSINESS

Submitted by: Submitted to:

Nicole Andrea M. Avila Ms. Kristine Ann Corpus
Althea Mae R. Meneses