SIGNIFICANCE OF THE STUDY.

Performance evaluation:

The study provides an opportunity for Telkom Kenya to evaluate its current strategic

management practices and assess their impact on the company's performance. This evaluation

can help identify areas of improvement and guide future strategic decision-making processes.

Strategic alignment:

The research study can assist Telkom Kenya in aligning its strategic management practices

with its long-term goals and objectives and by understanding the practices that positively

impact performance, the company can align its strategies to ensure they are focused and

effective in achieving desired outcomes.

Economic impact:

The study's findings have the potential to positively impact the Kenyan economy. By

enhancing the performance of Telkom Kenya and other telecommunications companies, the

industry can contribute to job creation, revenue generation, and overall economic

development.

Academic research methodology:

The research study employs a rigorous research methodology, including data collection,

analysis, and interpretation. This can serve as a reference for future researchers and scholars

interested in conducting similar studies n Telkom Kenya Ltd or exploring other aspects of

strategic management in the telecommunications sector.

Resource allocation:

The findings of the study can guide Telkom Kenya in allocating resources more efficiently

and effectively. By identifying the strategic management practices that contribute to

performance improvement, the company can allocate resources to areas that are likely to

generate the highest return on investment.

Decision-making support:
The study's findings can provide Telkom Kenya's management with evidence-based support

for decision-making. When faced with strategic choices, the company can refer to the

research findings to make informed decisions that have a higher likelihood of positively

impacting performance.

Risk mitigation:

Strategic management practices can play a vital role in mitigating risks and uncertainties

faced by Telkom Kenya. The study's findings can help the company identify practices that

contribute to risk reduction and develop strategies to manage potential challenges effectively.

Employee engagement and motivation:

The research study's findings can be shared with Telkom Kenya's employees, showcasing the

importance of strategic management practices in achieving organizational goals. This

knowledge can help engage and motivate employees by highlighting the significance of their

roles in implementing effective strategies.

Organizational learning:

The study's findings can contribute to organizational learning within Telkom Kenya.

Employees can learn from the research's insights, gaining knowledge about effective strategic

management practices and their impact on performance. This learning can be shared and

applied across teams and departments, fostering a culture of continuous improvement.

Continuous Improvement:

The study's findings can serve as a basis for conducting regular performance evaluations and

reassessing the effectiveness of current strategies. Telkom Kenya can use the research as a

benchmark to measure its progress and identify opportunities for refinement or innovation in

its strategic practices.

Long-term sustainability:

By examining the relationship between strategic management practices and performance, the

study contributes to Telkom Kenya's long-term sustainability. The findings can guide the

company in developing sustainable strategies that adapt to changing market dynamics and

support its growth and success over time.