PROPOSAL PROJECT TOPIC

BEHAVIOR CHANGE COMMUNICATION

BACHELOR OF ARTS IN BUSINESS COMMUNICATION
By
EMMANUEL CHITSEKO
BBC/20/SS/010

Submitted
to
MR. MICHEAL NAZOMBE

DEPARTMENT OF LANGUAGE AND COMMUNICATIONS

SCHOOL OF EDUCATION, COMMUNICATION AND MEDIA STUDIES

Malawi University of Business and Applied Sciences

24 JULY 2023
 PROJECT PROPOSAL TOPIC
1. EFFECTS
a. Spread of diseases
b. Poor sanitation infrastructure
c. Environmental pollution through defecation and urination
d. Contamination of water sources
e. Poor personal hygiene
f. Social stigma and dignity concerns
2. PROBLEM

Problem identity: POOR HYGIENE

> Hygiene is defined as a set of practices and behavior aimed at preserving and
promoting health and well-being by preventing the spread of diseases and maintaining
cleanliness. It involves habits and routines that individuals follow to keep themselves clean and
free from contaminants. Below are the various aspects of personal and environmental hygiene.

> Personal hygiene

> Food hygiene

>Environmental Hygiene

>Toilet hygiene

3. ROOT CAUSES

a. Cultural norms and values- Preferences

-Resistance to change

b. Lack of awareness- Limited knowledge on health and hygiene

c. Poverty -Limited access to sanitation facilities

-Poor infrastructure and housing

- Lack of clean water

d. Overcrowding and high density- Limited schools

-High demand for quality education

-Population growth

4. TOPIC: Promoting toilet hygiene in boarding schools

REFERENCES

Documents

Personal experience

Internet website