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Household Strategies and Rural Livelihood Diversification
Household Strategies and Rural Livelihood Diversification
Frank Ellis
To cite this article: Frank Ellis (1998) Household strategies and rural livelihood diversification, The
Journal of Development Studies, 35:1, 1-38, DOI: 10.1080/00220389808422553
FRANK ELLIS
I. INTRODUCTION
Frank Ellis, School of Development Studies, University of East Anglia, Norwich NR4 7TJ, UK.
This article results from an ongoing research project on the Policy Implications of Rural
Livelihood Diversification, funded by the Economic and Social Committee for Research
(ESCOR) of the Department for International Development (DFID). The views expressed are
those of the author and not of DFID. The article has benefited from constructive comments by
Neil Adger, Piers Blaikie, Debbie Bryceson, Barbara Harriss-White, Gillian Hart, Catherine
Locke, Carole Rakodi, Ben Rogaly, Jim Sumberg, Steve Tabor and an anonymous referee, and
the author is grateful for the work that each of them put into reading the draft version.
The Journal of Development Studies, Vol.35, No.l, October 1998, pp.1-38
PUBLISHED BY FRANK CASS, LONDON
2 THE JOURNAL OF DEVELOPMENT STUDIES
This view is buttressed by the not always explicitly stated idea that
specialisation and division of labour are essential ingredients for the
transformation of national economies.2
Diversification as an individual or household level survival strategy
does not fit well into the conventional picture. Many of its attributes stand
in contrast to straitened notions of sectors, specialisation and transition. The
received wisdom is that diversification is merely a transient phenomenon
[e.g., Saith, 1992] or one associated with the desperate struggle for survival
in declining economies. Yet diversification may not be so transient, and it
may be associated with success at achieving livelihood security under
improving economic conditions as well as with livelihood distress in
deteriorating conditions [Collier, 1988; Preston, 1989].
This article undertakes a review of ideas, propositions and policy
inferences surrounding diversification as a livelihood strategy of rural
families in developing countries. A number of recent articles in development
studies journals have examined aspects of diversification, utilising case study
evidence [Reardon et ah, 1992; Chandrasekhar, 1993; Adams, 1994; Bigsten,
1996; Demon andKrishnan, 1996; Taylor and Wyatt, 1996; Carter, 1997], or
have put forward more general interpretations of rural change in which
diversification is regarded as a central feature [Bernstein et ah, 1992;
Bryceson, 1996; Heyer, 1996]. In addition, several researchers have
undertaken comparative reviews of empirical evidence on rural household
income portfolios, derived from household surveys [von Broun and Pandya-
Lorch, 1991; Sahn andSarris, 1991; Sahn, 1994; Reardon, 1997].
Rural livelihood diversification cuts across a number of typically self-
bounded arenas of policy discussion in development studies including rural
poverty [Jazairy et ah, 1992], household risk strategies [Carter, 1997],
household coping strategies [Davies, 1996]; intrahousehold relations [Hart,
1995], rural growth linkages [Hazell and Haggblade, 1993], rural non-farm
activity [Fisher et al, 1997], and rural-urban migration [Stark, 1991].
While overlaps occur between these arenas, they each tend to bring rather
partial insights to bear on the causes, opportunities, effects and policy
implications of diversification.
The fragmentation of insights into diversification means that the
literature abounds with conflicting propositions about its meaning.
Diversification may occur both as a deliberate household strategy [Stark,
1991] or as an involuntary response to crisis [Davies, 1996]. It is found both
to diminish [Adams, 1994] and to accentuate [Evans and Ngau, 1991] rural
inequality. It can act both as a safety valve for the rural poor [Zoomers and
Kleinpenning, 1996] and as a means of accumulation for the rural rich
[Hart, 1994]. It can benefit farm investment and productivity [Carter, 1997]
or impoverish agriculture by withdrawing critical resources [Low, 1986].
HOUSEHOLD STRATEGIES AND RURAL LIVELIHOOD DIVERSIFICATION 3
for public service provision to be biased towards the better off and more
accessible locations, communities, and social groups, thus exacerbating the
material deprivation already experienced by the poor as a result of
inadequate levels of assets and income [World Bank, 1990; Lipton, 1996].
Livelihood diversification is therefore not synonymous with income
diversification.4 Nevertheless, many, but not all, economic studies of
diversification focus on different income sources and their relationship to
income levels, income distribution, assets, farm output and other variables
[e.g., Reardon et al, 1992; Adams and He, 1995]. The term income
diversity refers to the composition of household incomes at a given instant
in time; diversification, on the other hand, interprets this as an active social
process whereby households are observed to engage in increasingly
intricate portfolios of activities over time. Lack of comparable evidence
across intervals of time means that it is rarely possible to state firmly
whether household livelihoods are more diverse now than they were, say,
ten or twenty years ago [Heyer, 1996; Reardon, 1997]; nevertheless, and
certainly for sub-Saharan Africa, there seems to be an informed consensus
that diversity has been increasing in recent history [Bryceson, 1996], and a
few intertemporal case studies seem to bear out this contention [Valentine,
1993].
Economic studies distinguish between several different categories and
sub-categories of income source when referring to diverse income
portfolios. Such distinctions are not arbitrary; they refer to different labour
markets with different features of seasonally, sustainability, barriers to
entry, location, potential income growth and so on [Reardon, 1997].
Different individuals and families are likely to possess different potential
access to different income sources, and, therefore, participation in these
sources will have different impacts on poverty and income distribution.
The primary categories are farm, off-farm, and non-farm income sources
[Saith, 1992]. Farm income includes livestock as well as crop income and
comprises both consumption-in-kind of own farm output and cash income
from output sold.3 Off-farm income typically refers to wage or exchange
labour on other farms (i.e. within agriculture). It also includes labour
payments in kind, such as the harvest share systems and other non-wage
labour contracts that remain prevalent in many parts of the developing
world.6 Non-farm income refers to non-agricultural income sources. Several
secondary categories of non-farm income are commonly identified. These
are (i) non-farm rural wage employment, (ii) non-farm rural self-
employment,7 (iii) property income (rents, etc.), (iv) urban-to-rural
remittances arising from within national boundaries, and (v) international
remittances arising from cross-border and overseas migration.
Not all investigators follow the same conventions for categorising
6 THE JOURNAL OF DEVELOPMENT STUDIES
the age and gender composition of the household [World Bank, 1990;
Glewwe and van der Gaag, 1990, Greeley, 1996; Lipton, 1996].
Household income as a welfare indicator is considered prone to several
flaws [Glewwe and van der Gaag, 1988; 1990; Lipton and Ravallion,
1995]. Income in rural households varies from year to year depending on
the outcome of farm production and the prices obtained for output sales.
Income also varies seasonally, causing practical difficulties for the timing of
sample surveys and the accuracy of recall of crop sales and prices. Problems
of recall apply more generally to irregular and intermittent income sources
over time periods preceding survey interviews. Problems of measurement
occur with respect to both farm activities and non-farm self-employment for
which the derivation of net income requires data on costs as well as on
output and prices.
The upshot of these problems of measurement is that in the absence of
first-hand knowledge of individual case-study data sets, most published
information on the composition of rural household incomes needs to be
treated with circumspection. Reardon [1997] reviews data from 31 different
surveys in 18 sub-Saharan African countries. The share of non-farm income
in total income in these surveys varies from 15 per cent to 93 per cent. This
wide variation between survey averages is superimposed, of course, on high
inter-household variation in the underlying data sets from which the sample
averages were originally calculated.
The wide variations in farm-non-farm income shares for sub-Saharan
Africa are corroborated by an earlier comparative review of 15 surveys
across eight sub-Saharan African countries by Haggblade, Hazell and
Brown [1989] and by evidence on 15 surveys across nine sub-Saharan
African countries compiled by Sahn [1994]. The results cited by Sahn
display large differences across surveys in the income shares of individual
non-farm sources (such as wages, remittances and so on), but less variability
for non-farm income taken in aggregate. Another source of comparative
evidence, as well as individual country income surveys, is von Braun and
Pandya-Lorch [1991] which examines income composition in relation to
proneness to malnutrition across 16 surveys in 12 countries, of which two
are in Latin America, five are in Asia, and five in sub-Saharan Africa. There
is some overlap of coverage between the surveys compiled and compared in
these different sources.
These comparative reviews do reveal some discernable patterns. Within
sub-Saharan Africa, the role of remittances and transfers is notably higher
in countries bordering South Africa than elsewhere on the continent. Rural
households in Asia appear to exhibit a greater reliance on non-farm income
sources than is generally true in Africa; perhaps in the average order of a
40:60 per cent farm:non-farm income split as compared to the reverse
10 THE JOURNAL OF DEVELOPMENT STUDIES
income failure [Roumasset et al, 1979]. In other words, households are risk
averse, and they are prepared to accept lower income for greater security.
Research into on-farm diversity has sometimes demonstrated that this is not
strictly true; that diverse on-farm cropping systems such as mixed cropping
and field fragmentation take advantage of complementarities between
crops, variations in soil types and differences in micro-climates that ensure
risk spreading with little loss in total income [Norman, 1974; 1977; Walker
and Ryan, 1990; Blarel et al, 1992].
Whether or not risk spreading involves a fall in income, one of the
critical features of income diversification for risk reasons is the achievement
of a portfolio with low covariate risk between its components. A
characteristic of rural livelihoods in developing countries is that most of the
income earning opportunities open to poor households, that is, own farm
production and agricultural wage labour, exhibit high correlations between
risks attached to alternative income streams; in other words, if there is a
drought or flood in a particular locality, all income streams are adversely
affected simultaneously. While on-farm diversity can take some advantage
of differences in the risk-proneness of crops or crop mixes to adverse
natural events, the protection this affords is only partial. Diversification into
non-farm incomes, by contrast, can result in low risk correlations between
livelihood components.
Household risk strategies are prone to confusion with coping behaviour
since some researchers treat coping as an aspect of risk behaviour, as in the
phrase 'risk coping strategies' [World Bank, 1990: 90-91; Alderman and
Paxson, 1992: 2]. This blurring of risk and coping is imprecise as a guide
to policy in areas such as poverty reduction or famine prevention [Davies,
1996]. It confuses voluntary with involuntary actions; planned responses to
potential threats to household wellbeing with unplanned reactions to
unexpected livelihood failure.
The distinction between risk and coping as determinants of
diversification can be resolved by distinguishing ex-ante risk management
from ex-post coping with crisis [Webb et al., 1992; Carter, 1997]. Risk
management is then interpreted as a deliberate household strategy to
anticipate failures in individual income streams by maintaining a spread of
activities [Walker and Jodha, 1986]; while coping is the involuntary
response to disaster or unanticipated failure in major sources of survival. A
complementary way that risk and coping have been distinguished is to
interpret risk as ex-ante income management and coping as ex-post
consumption management in the wake of crisis [Carter, 1997].
Following this distinction, coping includes tactics for maintaining
consumption such as drawing down on savings, using up food stocks, gifts
from relatives, community transfers, sales of livestock, other asset sales,
14 THE JOURNAL OF DEVELOPMENT STUDIES
and so on. Several researchers have described the sequential phases which
characterise coping behaviour as the adverse impacts of a disaster such as
drought intensify [e.g., Corbett, 1988]. These sequences typically seek first
to protect the future income generating capability of the household, even if
current consumption is compromised. It is only as a last resort that assets
critical for future survival are sold or abandoned to stave off starvation.
This interpretation may seem to exclude coping as a determinant of
income diversification; however, unplanned responses to crisis may involve
searches for new income sources in the early stages, and, at a later stage,
enforced asset sales may irrevocably alter the future livelihood patterns of
the family. Therefore, the term coping can be used to encompass distress
and crisis reasons for the emergence of new livelihood patterns, and these
differ conceptually and in practice from risk management determinants of
livelihood patterns.
A literature pertinent to the concept of coping is that concerned with the
vulnerability of rural families to livelihood collapse in the face of disaster
such as drought, floods, cyclones and so on [Blaikie et ah, 1994]. The focus
in this is especially on human interactions with natural resource systems,
and on ways of describing the robustness of livelihoods confronted by
erosion of the natural resource base or sudden shocks [Campbell, 1990].
Vulnerability is defined in this context as a high degree of exposure to risk,
shocks and stress; and proneness to food insecurity [Chambers, 1989;
Davies, 1996]}'
The notion of vulnerability is further captured by reference to the
resilience and sensitivity of the livelihood system, where resilience means the
ability of the system to absorb change or even utilise change to advantage;
while sensitivity refers to the susceptibility of the natural resource base to
change following human interference [Blaikie and Brookfield, 1987].
According to these ideas the most robust livelihood system is one displaying
high resilience and low sensitivity; while the most vulnerable displays low
resilience and high sensitivity. For example, livelihood systems in the Sahel
in West Africa are highly sensitive, that is, prone to natural resource changes,
but surprisingly resilient due to the ability of human populations to adapt to
their natural environments [Davies, 1996].
A further concept that arises in the context of coping behaviour is that of
adaptation. Livelihood adaptation has been defined as the continuous
process of 'changes to livelihoods which either enhance existing security
and wealth or try to reduce vulnerability and poverty' [Davies andHossain,
1997: 5]. Adaptation may be positive or negative: positive if it is by choice,
reversible, and increases security; negative if it is of necessity, irreversible,
and fails to reduce vulnerability [ibid.]. Negative adaptation occurs when
the poor can no longer cope with adverse shocks.
HOUSEHOLD STRATEGIES AND RURAL LIVELIHOOD DIVERSIFICATION 15
collapse are seen as 'push' factors. Evidence supporting both forces are
found in the literature, for example, Bigsten [1996] finds that the pull of
high wages is more important than the push of land scarcity in explaining
migration decisions in Kenya; while Adams [1993] finds precisely the
reverse in a study of the factors explaining international migration from
rural Egypt.
The notions of push and pull are similar in descriptive intent to the
earlier juxtapositions of involuntary versus voluntary and desperation
versus choice as ways of broadly categorising alternative sets of
circumstances resulting in livelihood diversification. While it is on
occasions useful to dichotomise cause and effect in this way, the ease of so
doing should not be confused with the accuracy of the description thus
achieved. In practice, individuals and households are influenced by a
multiplicity of factors determining the livelihood changes they undeigo.
While on occasions a single factor may dominate over all others for an
entire community or location, more often a cumulative combination of
factors will represent variable pressures and opportunities for different
individuals and households within the community.
approach, its central tenet is that growth in agriculture itself provides the
stimulus for the growth of rural non-farm activities in developing countries
[Haggblade andHazell, 1989; Hazell andHaggblade, 1993]. This is said to
occur due to the rising expenditure of farm households on locally-produced
non-farm commodities and services, including consumer goods and services
(expenditure linkages), inputs and services to agricultural production
(backward linkages), and processing and marketing services related to farm
outputs (forward linkages). The significance and magnitude of these
linkages have been explored in a number of sources [Ranis and Stewart,
1987; Ranis, 1990; Bagachwa and Stewart, 1992].
Empirical studies utilising the growth linkages approach have appeared
to demonstrate big multiplier effects in the rural economy resulting from
growth in agricultural output. Studies in Asia concluded that $1 extra value
added in agriculture created $0.80 additional non-farm income [Bell, Hazell
and Slade, 1982; Hazell and Ramasamy, 1991]; while a review of evidence
for sub-Saharan Africa suggested a lower multiplier of the order of $0.50
growth in non-farm income for each $1 extra agricultural income
[Haggblade et al, 1989]. However, by altering certain assumptions in the
models that produce these figures, some researchers have estimated higher
multipliers, ranging between $0.95 and $1.90 non-farm growth per $1 farm
growth, for selected sub-Saharan African countries [Delgado etal, 1994].16
Studies of rural growth multipliers mainly concur that consumption
linkages tend to dominate over forward and backward linkages in
explaining total linkage effects [Hazell and Haggblade, 1993]." In other
words, labour-intensive non-farm output growth is purportedly stimulated
especially strongly by consumption expenditure, reflecting demand by farm
households for locally-produced products and services. Controversially,
some studies found that these consumption linkages were higher for laiger
farmers than for smaller farmers [Hazell and Roell, 1983; Haggblade and
Hazell, 1989], leading to the potential policy inference that larger farms
should be favoured above small and poor farmers in promoting higher farm
productivity in order to achieve balanced growth within the rural sector18
The direction of causality in the growth linkage model is always from
farm growth to non-farm growth, not the other way round. This implies that
the primary focus of anti-poverty policy should be growth in farm output.
This helps to explain the emphasis on technological change in agriculture in
much writing on rural development in the 1980s. It also explains the
preoccupation of some authors in the 1990s with the supposed 'failure' of
the green revolution in Africa; the logic being that unless farm yields and
output rise steadily in African agriculture, the growth linkage multipliers
will fail to occur and the non-farm rural economy will stagnate as well
[Delgado et al, 1994].
HOUSEHOLD STRATEGIES AND RURAL LIVELIHOOD DIVERSIFICATION 21
targeting works by identifying the social groups (landless, old, disabled, etc)
thought most likely to require support. Self-targeting works by providing
wages or food in return for work at levels that can enable the poor to
survive, but that are not so high as to be interesting for the better off. In
effect, self-targeting provides a diversification option for those needing to
diversify to survive. Successful targeting requires adequate information on
the locational and seasonal incidence of food insecurity and deprivation.
(b) Reduce Risk: Risk is closely related to market failure, and market failure
is related to high transaction costs, political and social instability, lack of
rule of law, poor information, poor infrastructure and so on. Market failure
will always be with us, but initiatives that improve freedoms of exchange
and movement, increase information, facilitate labour markets, ensure
transparency and accountability on the part of state agencies, and improve
infrastructural facilities (see below) are likely to help.
(d) Rural Services: In many circumstances the service sector can play a
larger role in employment and income generation than is conventionally
thought to be the case [Haggblade et al, 1989; Reardon et al, 1992]. The
service sector includes orthodox services to agriculture such as marketing,
input supply, machinery repair and so on; but also covers a diverse range of
services in the consumption sector that are often poorly represented or
absent in rural areas.
(e) Rural Non-farm Enterprise: This strand of policy has been popular in the
literature for a long time and comes in different guises in different eras, for
example, rural small-scale industry (RSSI) and microenterprise (ME). At
least one major review of this sector is dubious of its long term potential,
calling it a 'bargain basement sector' which has been encouraged in the past
merely to avoid tackling difficult issues such as land reform or in a
misguided attempt to slow the pace of rural-urban migration [Saith, 1992].
It has also been termed 'the forgotten sector', only in this instance from the
contrary view that it does (in India) and can play a most important role in
income-generation, employment and growth [Fisher et al., 1997]. The latter
HOUSEHOLD STRATEGIES AND RURAL LIVELIHOOD DIVERSIFICATION 27
(h) Education: All studies that have looked into the matter concur that
education is a great facilitator of livelihood diversification. Lack of
education has been identified as a critical constraint inhibiting
diversification by several researchers [Evans andNgau, 1991; Dercon and
Krishnan, 1996]. Since poverty is closely associated with low levels of
education and lack of skills, education is also a key factor contributing to
the greater ability of better off families to diversify compared to poorer
families. It follows that targeting of education and skills training towards
poor village households is likely to have a relatively large impact on their
ability to diversify income sources.
The foregoing list does not contain the conventional number one rural
policy priority of raising farm productivity. This is partly because farm
policy is such a large topic in its own right [e.g., Ellis, 1992]; and partly
because its relationship to the theme of diversification contains several
strands which are worth elucidating separately.
First, farming or livestock husbandry is still the majority income source
for the largest proportion of poor people in low income countries, and
28 THE JOURNAL OF DEVELOPMENT STUDIES
the future if priorities so identified are then facilitated or acted upon by the
catalysts of the discussion. If members of rural communities keep
identifying rural roads as a key priority for improving their lives, then they
may be forgiven for becoming rather cynical about participation if
assistance with rural road construction and maintenance persistently then
fails to materialise.
IX. CONCLUSIONS
This article has reviewed livelihood diversification as a phenomenon that
characterises the survival and income strategies of individuals and families
in rural areas of developing countries. There is a widespread view, difficult
to substantiate due to the lack of comparable intertemporal data sets, that
diversity has increased over time in general and may be accelerating in the
current phase of rural development in sub-Saharan Africa. There are many
reasons for this, amongst which changing incentives and labour markets,
risk Strategies, impact of disasters and civil strife, and saving and
investment behaviour, all contribute with different force in different
settings.
It is tempting to seek generalisations concerning the causes and effects
of livelihood diversification, and, indeed quite a few of the contributions
reviewed here purport to demonstrate the critical determinant or implication
of greater degrees of household income diversity. Clearly an advantage of
discovering generalisable causes and consequences of diversification is that
policies of wide applicability can then be devised either to tackle its causes
(if it is considered bad) or to stimulate it further (if it is considered good) or
to channel it in particular directions in order to enhance the opportunities it
represents for particular groups (women, the landless, the poor, the risk-
prone and so on).
A first conclusion of this article is that such generalisation is neither
desirable nor necessary in order for an awareness of diversity to inform
local policies. Diversification is an infinitely heterogeneous social and
economic process, obeying a myriad of pressures and possibilities in the
rural economy. It is differentiated in its causes and effects by location,
demography, vulnerability, income level, education and many other factors.
Recognition of this heterogeneity is not to advocate neglecting
diversification as an important research and policy topic. Rather it
emphasises the importance of local contexts and therefore of tailoring local
policies to local circumstances.
A second conclusion is that sheer capability to diversify income sources
signifies an improvement in the livelihood security and income-increasing
capabilities of the rural household. Therefore policies that reduce
30 THE JOURNAL OF DEVELOPMENT STUDIES
NOTES
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