Republic of the Philippines

Leyte Normal University

College of Management and Entrepreneurship
Tacloban City

“A QUANTITATIVE ANALYSIS ON THE SOCIAL IMPACTS OF THE NEW NORMAL

IN THE EVENTS INDUSTRY AS PERCEIVED BY SELECTED EVENTOLOGISTS”

_________________________________________________________

A Research
Presented to the
Faculty of the
College of Management & Entrepreneurship
Leyte Normal University
Tacloban City, Philippines
_________________________________________________________

In Partial Fulfilment
of the Requirement for the degree
Bachelor of Science in Tourism Management
_________________________________________________________

By:

LACABA, MARY ROSE N.

MONTEROSO, BLAIR KIM S.

NEGADO, DEBORAH A.

OCAYO, JUOCEL T.

TABALNO, PRINCESS G.

JUNE 2023
 Table of Contents
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
ABSTRACT iv
TABLE OF CONTENTS v
CHAPTER I: INTRODUCTION 1
BACKGROUND OF THE STUDY 1
RESEARCH OBJECTIVES 2
STATEMENT OF THE PROBLEM 3
SIGNIFICANCE OF THE STUDY 4
THEORITICAL FRAMEWORK 5
CONCEPTUAL FRAMEWORK 6
SCOPE AND DELIMITATION 7
DEFINITION OF TERMS 8
CHAPTER II: REVIEW OF RELATED LITERATURE 9
RELATED LITERATURE 9
RELATED STUDIES 11
CHAPTER III: METHODOLOGY 13
RESEARCH DESIGN 13
RESEARCH LOCALE 13
RESEARCH RESPONDENTS 13
RESEARCH INSTRUMENT 14
DATA GATHERING PROCEDURE 16
STATISTICAL TREATMENT 16
ETHICAL CONSIDERATION 18
CHAPTER IV: RESULTS, ANALYSIS, AND DISCUSSION 19
DESCRIPTIVE ANALYSIS 19
DATA ANALYSIS 26
CHAPTER V: SUMMARY, CONCLUSION AND RECOMMENDATION 32
SUMMARY 32
CONCLUSION 32
RECOMMENDATION 34
REFERENCES 35
APENDICES 36
CURRICULUM VITAE 46
DOCUMENTATION 51
Abstract

The COVID-19 does not only impact human health but also affects events and
businesses at both national and global levels. After a year of the Covid-19 Pandemic,
people have been suddenly forced to adapt to the ‘New Normal’, wherein work from
home, a new blended learning setting, lockdown, quarantine, and the mandatory
wearing of face masks and practice of social distancing in public places. This study
aimed to investigate the social impacts of the New Normal on the events industry from
the perspective of selected eventologists in Tacloban City. This study used a descriptive
correlational method of research. The researchers utilized survey questionnaires to
gather the data. This study aimed to provide valuable information on the social impacts
of the New Normal in the Events industry from the perspective of selected eventologists.

Keywords: Social Impacts, New Normal, Events Industry, Eventologists

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 ACKNOWLEDGEMENT
The researchers would like to express their sincere gratitude and appreciation to
everyone who contributed significantly to the completion of this study.

Prof. Candice P. Aguilos, for being their Research in Tourism Management II

Instructor, for her monitory, guidance, valuable feedback, and constant encouragement
throughout their research study. Her insightful criticism motivated the researchers to do
this study much more effectively. Working under her was an extremely knowledgeable
experience.

To Prof. Raul John H. De Los Reyes Jr. for being their research adviser. His
guidance and advice in monitoring the research progress and validating the
questionnaire were beneficial in improving the accuracy and quality of the research.
Working and studying under his guidance was a great privilege and honor.

The researchers would also like to thank Mr. John Sydric T. Rendeza, their
Statistician, for sharing his knowledge and technical expertise. It greatly aided the
researchers during the data analysis and interpretation procedure.

To the parents of the researchers, Mr. and Mrs. Lacaba, Mr. and Mrs. Monteroso,
Mr. and Mrs. Ocayo, Mr. and Mrs. Negado, and Mr. and Mrs. Tabalno, for their moral
and financial support and providing the researchers' needs and space to work with.

The professors and respondents who offered their valuable time and agreed to
let the researchers conduct a survey have our sincere gratitude. Although we cannot
name them individually, we appreciate their participation and willingness to make time
for the researchers.

To the incredibly encouraging classmates who inspired the researchers to

complete this research study, and, most importantly, to God for providing the
researchers with wisdom, knowledge, and good health so they could complete this
research work.

To God be the glory!

The Researchers
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