Group Members:

HARIS DAR (BC20-645)

ASAD QAISER (BC20-640)

ABU AKASHA (BC20-631)

ABU SUFYAN (BC20-606)

Sharique Sohail (BC20-623)

Company Name:
“The Furniture Gallery”
Submitted to:
Prof. Sir Zeshaan Shaukat
Subject:
E-Commerce
Executive Summary
Our furniture business aims to capitalize on the growing
demand for fashion-forward apparel while providing
high- quality products at an affordable price point. With
a team ofexperienced professionals and a well-defined
organizationalstructure, we are confident in our ability
to succeed in this highly competitive industry.
Through extensive market research and analysis, we have
identified several key trends and opportunities that will
allow usto differentiate ourselves from competitors and
capture a significant share of the market. By leveraging our
unique insights and expertise, we believe that we can
achieve sustainable growth and profitability over the long
term.

Industry Analysis
The global furniture industry is a multi-billion-dollar market that
continues to grow at a steady pace. According to recent market
research
, the global apparel market was valued at USD 548.38 billion in
2021and expected to reach USD 780.8 billion by 2030, at a
Compound Annual Growth Rate (CAGR) of 5.1% during the
forecast period.
Major players in the industry include fast fashion giants like
IKEA, Ashley Furniture Industry, and Rooms To Go. These
companies dominate the market and have a significant impact on
consumer trendsand preferences.
Characteristics of the Industry
The furniture industry is known for its highly seasonal nature.This
means that furniture companies must carefully manage their
inventoryand production schedules to ensure they have the right
products available at the right time.

Fashion trends also play a significant role in the furniture industry.

Styles and preferences can change rapidly, and companies must be
ableto quickly respond to these shifts in order to remain
competitive. This requires a deep understanding of consumer
preferences and a willingness to take risks and try new things.

Management Team and Structure

Our management team is comprised of seasoned professionals
with extensive experience in the furniture industry. Each member
brings aunique set of skills and expertise to the table, allowing us
to effectively manage all aspects of the business.

The organizational structure of our company is designed to promote

efficiency and collaboration. We have a flat hierarchy, which means
thatdecision-making is streamlined and communication flows
freely. Our teams are organized by function, with each team
focused on a specific area of the business such as design,
production, marketing, and sales.
This structure allows us to quickly adapt to changing market
conditionsand stay ahead of the competition.
Reasons for Choosing the Business
Creative Outlet: The furniture business allows for creativity and design
expression. It gives individuals the opportunity to create and showcase
unique and aesthetically pleasing pieces. And will resonate with
consumerswho care about both fashion and the environment.
Demand and Market Stability: Furniture is a necessity in homes,
offices,and various other spaces. There is a consistent demand for
furniture, making it a stable and potentially lucrative business
venture.

Personal Passion: Some people have a genuine love for furniture and
interior design. Engaging in the furniture business allows them to turn
theirpassion into a career.
LOGO:
Introducing The Furniture Gallery: Your One-Stop Shop for
Furniture

Welcome to The Furniture Gallery, your new go-to destination

for allthings fashion! Our online store offers a wide range of trendy
furniture that caters to all styles, sizes, and occasions.
That's why we offer affordable prices without compromising on
quality.We source only the best materials and use rigorous quality
control measures to ensure that every piece of furniture meets our
high standards.
Our Mission: Making Fashion Accessible to Everyone
At The Furniture Gallery, we believe that fashion should
be accessible to everyone, regardless of their budget. Our
mission isto democratize fashion by offering trendy
furniture at affordable prices, without compromising on
quality or style.

Our Collection: A Wide Range of Styles for

AllOccasions
At The Furniture Gallery, we pride ourselves on our wide
range offurniture options that cater to all occasions. Our
collection includes everything from trendy, all designed to make
you look and feel your best.
We understand that everyone has unique preferences when it
comes tostyle and size, which is why we offer a diverse range of
options to choose from. Our collection includes furniture in
various sizes, styles,
and colors, ensuring that there is something for everyone.

Quality Guaranteed: Only the Best Materials Used

At The Furniture Gallery, we believe that quality is key. That's
whywe only use the best materials for our furniture, ensuring that
every piece is comfortable, durable, and stylish.

But it's not just about the materials we use. We also have
strictquality control measures our exacting standards.
the production process, from the initial design phase to the final
product
. This attention to detail ensures that every item you purchase from
TheFurniture Gallery is of the highest quality.

Join the The Furniture Gallery: Follow Us on

SocialMedia
By following
The Furniture Gallery
on social media, you 'll get

exclusive access to our latest collections before anyone else. Be the

firstto know about new arrivals, special offers, and promotions!

Not only that, but our social media followers also get access to
exclusive discounts and giveaways. It's our way of saying thank
you forbeing a part of the The Furniture Gallery community.
Initial Investment
To kick start The Furniture Gallery, an initial investment of
$500,000is require. This investment will be used to develop the
technologyplatform, hire a team of experienced professionals ,
and launch amarketing campaign.

The majority of the investment will be allocated towards

developing thetechnology platform. Our team of developers will
work tirelessly to create a seamless user experience that will
differentiate The Furniture
Gallery from its competitors. Additionally, we will hire a team of
experienced professionals in marketing, sales, and customer service
to ensure that our business runs smoothly and efficiently. Finally,
we will allocate a portion of the investment towards launching a
comprehensivemarketing campaign that will attract our target
market and generate revenue.

Market Analysis
The furniture market analysis typically involves
examining various factors that influence the industry,
including market size, trends, growth drivers, challenges,
and competitive landscape. While I can provide a general
overview based on historical information up until
September 2021, it's importantto note that market
conditions may have evolved since then.
For up-to-date and accurate market analysis, it's recommended
to consult current industry reports and research.

Target Market
 The target market for furniture can vary based on factors
suchas the type of furniture, price range, style, and
intended use.
Here are some common target markets within the
furnitureindustry:
Residential Consumers: This is a broad target market
thatincludes homeowners and renters furnishing their
homes.
Office and Commercial Spaces: Furniture is also
targeted towards businesses, offices, and commercial
establishments.
Hospitality and Tourism Industry: Hotels, resorts,
restaurants, and other hospitality establishments require
furniture to create comfortable and visually appealing
spaces for guests.
Educational Institutions: Schools, colleges, and
universities areanother target market for furniture.
Marketing Plan
Our marketing plan for The Furniture Gallery is designed to
reach our target market through a variety of channels. First, we
will utilize social media platforms such as Facebook, Instagram,
and Twitter tocreate brand awareness and engage with potential
customers. Our messaging will focus on the convenience and
affordability of our service, as well as our commitment to
sustainability.

In addition to social media, we will also invest in targeted

digital advertising on popular websites and search engines.
This will allow us to reach customers who are actively
searching for similar services or products. Our advertising
messaging will highlight our unique features and competitive
pricing, as well as our commitmentto customer satisfaction.

Our Product Line

Welcome to The Furniture Gallery product line! We offer a
wide range of high- quality Furniture items that are both
stylish and comfortable. Our best-selling items include our
classic sofa, which
come in a variety of colors and styles. They are made from premium
quality. Another popular item is our bed. Prices for our
products range from $200 to $500, depending on the item
and its features.

Online Promotion Strategies

At The Furniture Gallery, we understand the importance of
a strong online presence. That's why we invest heavily in
social media ads and influencer partnerships to promote our
productsto a wider audience.

Our social media ads are carefully crafted to appeal to our

target demographic, with eye-catching visuals and
compelling copy that highlights the unique features of our
products. We also workwith influencers who share our
values and can help us reach newaudiences through
sponsored posts and collaborations.

Traditional Market Strategies

At The Furniture Gallery, we understand the importance of
traditional market strategies. We have successfully
promoted our products through trade shows and retail
partnerships, whichhave helped us expand our reach and
increase sales.
Profit and Growth
Over the past year, we have seen significant growth in our
revenue and profit margins. Our revenue has increased by 25%
compared to the previous year, and our profit margin has
increased by 15%.This growth can be attributed to a number of
factors, including successful marketing campaigns and strategic
partnerships with key retailers.

Looking ahead, we have ambitious plans for continued growth in

the coming year and beyond. We plan to expand our product line to
includenew and innovative designs that will appeal to our target
audience.
Additionally, we will be exploring new markets and distribution
channels to reach even more customers. By focusing on innovation
andstrategic partnerships, we are confident that we can continue to
grow and succeed in the highly competitive fashion industry.

Conclusion
In conclusion, The Furniture Gallery is a unique and
innovative business that is worth investing in. Our initial
investment will be used to kick start the business and generate
revenue, with a focus ontargeting our ideal market.

Speaking of our target market, we have conducted extensive

research to ensure that we are approaching the right customers. We
have developed a comprehensive marketing plan that will
effectively conveyour messaging and reach our intended audience.