In-Class Workshop: Brand YOU

Priyanshu Kamboj
101452822

PART 1 (SWOT Analysis)

Strengths:
 Passion for photography and a natural eye for capturing stunning shots.
 Academic background in marketing provides valuable knowledge and skills.
 Savvy with social media platforms, particularly Instagram.
 Creative mindset for experimenting with different photography styles and editing
techniques.
 Dedicated and willing to put in the effort to improve photography skills and platform.

Weaknesses:
 Lack of confidence in personal branding and self-promotion.
 Limited practical experience in implementing marketing strategies.
 Time constraints due to various commitments affecting platform growth.

Opportunities:
 Growing interest in photography as a popular hobby and career choice.
 Access to online resources and photography communities for continuous learning.
 Potential collaborations with other photographers or influencers.
 Networking opportunities to connect with like-minded individuals.

Threats:
 Highly competitive and saturated photography niche on Instagram.
 Instagram's algorithm changes affecting content visibility.
 Advancements in AI and automation tools potentially reducing the uniqueness of
work.
 By addressing the weaknesses and capitalizing on the opportunities while staying
vigilant about potential threats, I can work towards achieving success and growth for
my amateur photography interest and Insta platform.
PART 2 (Vision and Goal Statement)
Vision: My vision is to empower brands to establish authentic connections with their
target customers through data-driven insights and innovative marketing strategies.

Goal: As a marketer, my goal is to become a proficient data-driven strategist, leveraging my

passion for photography and creativity to craft compelling brand stories that resonate with
the right audience. I aim to help companies optimize their marketing efforts, identify growth
opportunities, and foster meaningful engagements with their customers.

By combining my love for photography, my marketing education, and my understanding of

social media platforms like Instagram, I aspire to bring a unique perspective to the marketing
landscape. Through continuous learning and dedication, I seek to be the driving force behind
successful brand campaigns that not only enhance a brand's presence but also facilitate
deeper connections with customers in today's dynamic market environment.