BUS2201 UNIT 3 Discussion Forum

Five Personality Traits

Psychologists often refer to a person’s demeanor that makes up their personality and how others
see us. The five personality trait are as follows:

 Openness – open to new things

 Conscientiousness – very mindful
 Extraversion- very social and out going
 Agreeableness – interacting and understanding
 Neuroticism- negative attitude

What products would these personality traits be willing to try?

A personality of openness would be willing to try dangerous activities such as sky diving,
bungee jumping and perhaps cliff diving. Adventurous sports provide a rush of adrenaline. This
type likes to experience extraordinary activities. At the same time is open to trying an array of
different food, genres of films and music.
Someone who is conscientious would be geared to reaching goals whether health and fitness,
career success, relationship goals, or financial security. Achieving goals by mindfulness on a
daily routine.
An Extrovert loves being around people, very social, and usually in the center of the
conversation. Bowling would be an activity to be part of a team and display their skills. Hosting
parties fits an extrovert and all the necessities in preparing a party as in dinnerware, charcuterie
boards, sound system would be on a list of goods to buy.
A person that has empathy and compassion is very agreeable. This type would find a purpose for
most goods or services. Looking to help others individually or by group, this type wants to make
a difference.
A person with a neurotic trait may find it difficult to find pleasure in anything. A negative
personality will look for flaws in products from price to materials. The best goods would be
inexpensive, made very well and useful.

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References
Tanner, J. & Raymond, M.A. (2016). Principles of marketing.  Open Textbooks for Hong Kong.
Licensed under a Creative Commons. https://www.opentextbooks.org.hk/ditabook/16010