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In the early 20th century, rapid industrialization and technological advancements led to the
rise of mass production and the development of large corporations. This era witnessed a
surge in consumerism, where the emphasis shifted from craftsmanship and quality to
meeting the demands of a growing consumer market. John Galsworthy, an English novelist
and playwright, used his literary works to evaluate and critique the detrimental effects of
crass consumerism and the compromise of "quality" in the pursuit of profits. In this essay, we
will explore Galsworthy's life and works, analyse his view of the working classes in "The
Silver Box," and examine the reasons for the fall of the Gessler brothers in his short story
"Quality."
The Man of Property (1906): The first novel in "The Forsyte Saga," it introduces the
character Soames Forsyte, whose relentless pursuit of material possessions symbolises the
crass consumerism prevalent in the early 20th century. Soames represents the rising class
of nouveau riche, driven by the desire to accumulate wealth and social status.
The Silver Box (1906): A three-act play that addresses issues of class and justice, depicting
the contrasting treatment of a wealthy man's son and a working-class man in the criminal
justice system. The play highlights the bias and inequality within the legal system, where the
poor and working-class individuals often face harsher consequences for their actions
compared to the wealthy.
Strife (1909): A play that explores the tensions between management and labour in a factory
strike. Galsworthy focuses on the struggles of the working class against oppressive working
conditions and the pursuit of profits by corporations. The play reflects his concern for the
rights and welfare of workers.
Justice (1910): Another play that emphasises the flaws in the British legal system and
highlights the disparity in how justice is served to the rich and the poor. Like "The Silver
Box," this play reveals Galsworthy's critique of the unequal treatment of different social
classes by the justice system.
Quality (1912): A short story that reflects on the decline of craftsmanship and the rise of
mass production, symbolised through the downfall of the Gessler brothers, who were skilled
shoemakers. The story explores how the pursuit of profit and crass consumerism can
compromise the quality of goods and the traditional artisanal skills of the working class.
"The Silver Box" highlights the working class's lack of agency and the ways in which they are
at the mercy of a legal system that often favors the wealthy. Galsworthy portrays the Marlow
family as sympathetic characters who are unjustly treated by the legal system. Their poverty
and lack of resources put them at a significant disadvantage when faced with the legal
complexities of the case. The play serves as a critique of the class divisions and injustices
prevalent in society at the time.
1. Rise of Mass Production and Consumerism: One of the key reasons for the decline of the
Gessler brothers' shoe making business was the growing emphasis on mass production and
consumerism. During this period, there was a significant shift in the market towards cheap,
standardised goods to cater to the increasing demand of the rapidly growing population.
Large corporations began to dominate the market with their mass-produced footwear,
flooding it with inexpensive, but often lower-quality, products. The Gessler brothers, being
traditional craftsmen, found it challenging to compete with the scale and affordability of
mass-produced shoes, as their products were more time-consuming and expensive to
produce.
2. Compromising Quality for Profit: As the demand for cheaper footwear increased, the
Gessler brothers may have faced pressure to reduce costs and compromise on the quality of
their products to stay competitive. In a bid to lower production expenses and match the
prices of mass-produced shoes, they might have been forced to use lower-grade materials
or adopt less time-consuming production methods. This led to a decline in the overall quality
of their shoes, which could have resulted in a loss of customer loyalty and trust.
3. Lack of Advertising and Marketing: While the Gessler brothers took great pride in their
craftsmanship, they may not have had the resources or knowledge to effectively market their
products. In contrast, large corporations invested heavily in advertising and marketing
campaigns to promote their mass-produced footwear to a wider audience. As a result, the
Gessler brothers' brand might have remained relatively obscure, causing them to lose
potential customers to more aggressively marketed alternatives.
5. Economic Challenges: The early 20th century witnessed economic challenges, including
periods of inflation and financial crises, which could have further impacted the Gessler
brothers' business. Economic downturns often lead to reduced consumer spending, and
during such times, luxury or high-quality items like handcrafted shoes are among the first to
be sacrificed in favour of more essential purchases.
CONCLUSION
In conclusion, Galsworthy's "Quality" serves as a poignant exploration of the decline of
traditional craftsmanship in the face of mass production and consumerism during the early
20th century. The Gessler brothers' downfall can be attributed to their struggles to compete
with large corporations, their compromise on quality to reduce costs, and their inability to
adapt to changing customer preferences and economic challenges. The story highlights the
adverse effects of crass consumerism and the erosion of quality in favour of profits,
underscoring the importance of preserving traditional artisanal skills in the face of
modernization. "The Silver Box" and "Quality" showcases his concerns about the class
divisions, biases in the legal system, and the erosion of craftsmanship in an increasingly
industrialised and materialistic society. Galsworthy's writings offer valuable insights into the
social, economic, and moral challenges of his time, and his works continue to resonate with
readers as they navigate similar issues in the modern world.