What weightage is given or spend allocated to the various methods e.g.

, advertising, direct
marketing, public relations, trade shows etc.?

Answer: Effective market communication for business organizations requires the optimum use
of all available and relevant methods. Among the different methods available to Banglalink uses
a blend of almost all of them. However, the composition of these methods to be used varies as
per business requirements.

For certain promotional campaigns, advertising is heavily relied on whereas for certain business
expansion initiatives trade shows are more relied upon. In such manners the composition
varies. Now, to assess the weightage certain factors come into consideration. For example, the
potential of reach, the degree of customizability, the monetary rate for adoption, the ease of
operability, and the effectiveness and availability of the method to the public. These are some
considerations on weightages and spendings to be allocated to different methods for market
communication by Banglalink. Since the use of methods vary with business requirements, it
does nor remain fixated on certain weightages.

One evident scenario is that Banglalink relies on advertisements heavily. In digital and
traditional media channels they exhibit their commercials. Again, they mainly partner up or
sponsor major events and also hold launch events of new business services and products. So,
the weightage is found to be comparatively more established on advertisements compared to
other methods. The second weightages put would be in direct marketing and public relations.