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Project Proposal Template Semi-Final
Project Proposal Template Semi-Final
PROJECT BRIEF
Marketing Aspect
Krill fishing and fishing are the proposed businesses of Tin-ao, Agusan Small Fisherfolks
Association (TASFA). The group will venture into this kind of business since there is already a
market for the product through Mrs. Lillian Antigua, the president of TAGFA and the sole
manufacturer of Reanne's sautéed krill, dried krill and fish, and fermented krill and fish, and the
people in the community and nearby public market. In terms of the marketing aspect, the
product will be fresh krill and fish captured from the waters of Cagayan de Oro City to land at
Barangay Agusan, where the target market is located. The product price will vary between P
20.00–30.00 per kilogram for krill and P 50–100 per kilo for fish, depending on the kind of fish
captured.
Production Aspect
Every day, a motorized boat and a man push net are used to capture krill and fish. The krill
production is 230 kg per week while the fish is 250 kg per week, which yields around 11 tons of
new krill annually and 12 tons for the fish. It will be delivered directly to the identified markets.
Management Aspect
The proponent of the project is the Tin-ao, Agusan Small Fisherfolks Association. It is composed
of 48 Fisherfolks active members that are directly engaged in fishing as it their main source of
income. The association members are equipped with various skills and knowledge from their
own experience in fishing. The association is spearheaded by Mrs. Rochello Daapong, she will be
the main focal person of the project. The project management will include 3 components: Social
Preparation, Project Implementation, and Evaluation.
Financial Aspect
The proposed business will need a total amount of Php. 250,000.00 wherein the amount will be
sourced out from the Department of labor and Employment (DOLE) the acquisition of 2 units of
motorized boats with fishing gear. And the other expenses will be provided by the proponent
The identified stakeholders are the Fisherfolks Association, the Barangay Local Government Unit
of Agusan, and the Agricultural Productivity Operations Office (APOO/LGU). The beneficiary of
the Fisherfolks Association shall secure Fisherfolks registration, prepare project documentary
requirements, provide counterparts, undergo relevant trainings exercise the operation and
management of the project, and provide updates and reports to stakeholders. BLGU shall
facilitate the documentary requirements of all activities necessary for the implementation of the
project, assist DOLE and APOO representatives during the conduct of the monthly monitoring
and evaluation of the project, assist in the facilitation of project capacity trainings conducted by
the partner agencies, and assist beneficiaries in the management of the project. APOO-LGU shall
provide technical assistance to the BLGU and beneficiaries regarding the implementation of the
project components, provide project training and orientation to the beneficiaries as necessary,
and conduct project monitoring.
The Tin-ao Agusan Small Fisherfolks Association (TASFA) is a formal type of organization
registered under the Department of Labor and Employment (DOLE) with certificate of
registration number R01 O-CDOFO-WA-5-2021-15. It is located at Sitio Tin-ao Barangay Agusan,
Cagayan de Oro City. The Fisherfolks association has 48 active members, 39 male in capture
fishing and 9 female in fish vending, they are all directly engaged into fishing. Members of the
associations are equipped with various skills and knowledge in fishing gained from their
experiences that makes them experts in their own fields which the project is all about.
Strategic direction
Vision
Primary, national and regional Fisherfolks organizations with knowledgeable members
collaborating to sustain fishing industries that are mainly owned and governed by Fisherfolks
who enjoy a good quality of life achieved through the ecosystem based management of fisheries
resources.
Mission
To improve the quality of life for the Fisherfolks and develop a sustainable and profitable
industry through livelihood, representation and capacity building.
All the members of the association are skilled in fishing they are already equip of knowledge and
experience in a kinds of fishing.
Address/location
Our address is located in Tin-ao, Agusan, Cagayan de Oro City, which is near the seashore.
IV. INTRODUCTION
A. Background Information
Krill are small crustaceans of the order Euphausiacea, and are found in all the world's oceans.
The name "krill" comes from the Norwegian word krill, meaning "small fry of fish", which is also
often attributed to species of fish.
Krill are considered an important trophic level connection – near the bottom of the food chain –
because they feed on phytoplankton and (to a lesser extent) zooplankton, converting these into
a form suitable for many larger animals for which krill make up the largest part of their diets. In
the Southern Ocean, one species, the Antarctic krill, Euphausia superba, makes up an estimated
biomass of around 379,000,000 tonnes, making it among the species with the largest total
biomass. Of this, over half is eaten by whales, seals, penguins, squid, and fish each year, and is
replaced by growth and reproduction. Most krill species display large daily vertical migrations,
thus providing food for predators near the surface at night and in deeper waters during the day.
Krill are fished commercially in the Southern Ocean and in the waters around Japan. Most of the
krill catch is used for aquaculture and aquarium feeds, as bait in sport fishing, or in the
pharmaceutical industry. In Japan, the Philippines, and Russia, krill are also used for human
consumption and are known as okiami ( オキアミ ) in Japan. They are eaten as camarones in
Spain. In the Philippines, krill are known as alamang and are used to make a salty paste called
bagoong.
Marine capture fisheries are divided into two, namely, commercial fishing and municipal fishing.
Commercial fishing is catching fish and seafood with the use of fishing vessels that are more
than three gross tonnages (Gross tonnage is the total volume of a boat). The group of fishers
uses trawls, long lines, ring nets, lift nets, and purse seines to catch large quantities of seafood
for commercial profit, trade or business.
Municipal fishing is done within municipal waters (including lakes, streams, inland bodies of
water, etc.) with the use of simple gears and vessels of three gross tonnes or less. Fisherfolks
use motorized or non-motorized bangka boats and gillnets, handlines, small ring nets, and traps.
Spearfishing, as the name denotes, is catching fish in freshwater or saltwater with the use of a
spear. The most common spear device is the spear gun. Spear guns are commonly used by the
Badjaos (also known as Sama people or Sea Gypsies). Another type of spear is the sling spear or
pole spear, in which a hand-held slingshot launches the spear.
The use of payaos is another fishing practice in the Philippines. Payaos is a Fish-Aggregating
Device (FAD) used to lure fishes, especially tuna, into handlines or fishing nets. A traditional
payaos is a bamboo raft constructed with a superstructure or collection device below the
surface.
Payaos is effective in small-scale and large-scale fisheries. Lights are sometimes used in modern
payaos, especially in commercial fishing. Bureau of Fisheries and Aquatic Resources in the
Philippines has limited the use of FADs to lessen the fatality of juvenile yellowfins and bigeye
tunas.
A unique fishing technique practiced in the Philippines (and other countries in Asia) is by
slapping the water with a long bamboo. Fishermen do this technique to scare the fishes, squids,
or other marine animals into their nets. This technique is useful when trying to catch the fishes
swimming near the surface.
Another unique fishing technique is by the use of "Bobo" traps or fish pots. The device used for
the traps is made of bamboo with a trap-like entrance and a sharp edge to keep the fish inside
once it is caught. The fishermen lower the line of 10 to 14 Bobo traps on the seabed, just 10
kilometers (6 miles) away from municipal waters, and leave it for three days.
What's amusing about this technique is that they know exactly where to find the traps without
the use of poles, buoys, or a GPS system. It's all in their level of estimation. They trawl the
waters with a hooked bamboo and minutes later, they raise the traps to unload catch. Then,
they lower the traps again for the next harvest. The fishermen who use this method traditionally
claim that they always find their line of traps no matter what.
The direct beneficiary of this project is the Tina-ao, Agusan Small Fisherfolk Association (TASFA),
while the indirect one is the Barangay Agusan and the consumer in the community of Cagayan
de Oro City.
Fishing and krill fishing are two of the most profitable businesses among fishermen. These two
are the target businesses of Tina-ao, the Agusan Small Fisherfolks Association, because there are
a lot of things to do with this kind of fish and krill, like dried fish, krill fish, fermented fish, and
krill. One of the reasons they chose this business is that they already have knowledge and
experience in this kind of business since they are all fishermen. They also have loyal customers
to whom they can sell their products.
A. Marketing Plan
The target markets of the captured krill and fish are the community, Puerto public market,
located 900 meters away from the fish landing area, and Mrs. Lilian Antigua, a local fish
processor who produces sautéed, dried, and fermented krill and fish and transports fresh krill
and fish to neighboring municipalities and cities.
Krill is abundant in the municipal waters in this city. Barangay Agusan is located in the
coastal area in Cagayan de Oro. Most of the people living nearby make use of the
marine resource for their livelihood thus fishing is their main source of income.
Identified competitors are the fishermen engaged in krill fishing but there is a wide
opportunity for fresh krill due to demand in the market for processing and value adding
such as dried and salted.
The krill product is freshly captured in the sea which guarantees its quality freshness and
will be sold at 30.00 PhP per kilogram. It is also a great raw product of processing to help
reduce food loss and waste, thus reducing the pressure on the fisheries resources, and
fostering sustainability of the sector.
Brand Strategy
The fresh-caught krill and fish product business is unique in the sense that it is managed
by the local Fisherfolks association. Attitude branding will be applied to the products; it
will give an advantage to the competitors by showing the story of the association and
the assistance provided by the Department of Labor and Employment, the Barangay
Local Government Unit of Agusan, and the Agricultural Productivity Operations Office to
help local fishermen improve their quality of life.
Distribution Strategy
Fishing and krill fishing require effort and a fast strategy of distribution to be able to sell
the captured fish and krill fresh. It needs a lot of ice and fast transportation. With this,
the association is already prepared since they already know the fastest way to transport
all the goods to the local market. The association will go fishing every day except when
there is a typhoon.
Product Strategy
To sustain the delivery of the products, the members of the association will conduct
monthly maintenance of fishing gear and will set aside funds for maintenance of the
equipment. Part of the strategy is also to allocate funds for the expansion of the
business.
Pricing Strategy
Currently, the buying price of krill is Php. 35.00, while the price of fish depends on the
kind of fish (farm gate price). Entering into an agreement with the local processor of
salted, dried, and sautéed krill and fish, the selling price will be Php 30.00 per kilogram
of fresh captured krill and Php 30 up depending on the kind of fish captured.
Promotion
The product will be promoted through word of mouth and social media platforms.
Highlighting the product and the people behind it, including its local buyer processor
that was assisted by the local and national agencies of the government, will help make
an impact on the public.
Prospective Buyers
The prospective buyers are the local processor (Mrs. Lilian Antigua), which is located
within the barangay, community, and nearby public market (Puerto public market),
which is almost 900 meters away from the production area. It has an estimated market
share of 10%.
B. Production Plan
Production Cycle
1. Checking this process includes checking and securing the materials needed in catching
krill and fish such as net, fishing light and salt. The motorized boat must be refilled with
diesel and needs to be checked if it is in good condition before starting the operation.
2. Trawling using man-push net- it includes attaching and putting the net down the
water which will be pulled behind while running the boat.
3. Collecting- this is to gather krill or fish from different area of Macajalar Bay
4. Salting: the collected krill will use salt as a natural preservative while on mobile
before delivery, depending on the duration of the delivery and the buyer's needs. And
icing for the fish to keep the freshness of the fish
5. Selling- this process includes weighing of delivered krill and fish, listing the total
kilograms bought by buyers. The buyer will directly pay the treasurer of the assigned
cashier for the total kilograms bought. The cashier will issue a copy of receipts to the
buyer and fisherman for labor cost basis. The fishermen need to sign the documented
cash report for transparency.
Plant/Workplace
The workplace is located in Zone 5, Tin-ao Barangay Agusan, Cagayan de Oro City. The
area is owned by I.C. Soriano Corporation, with title number 43097 and tax declaration
number 025744. The land owner and the Barangay Local Government Unit of Agusan
will enter into a usufruct agreement allowing the association to use the 50-square-
meter lot area for the project.
Raw Materials
Raw materials needed in this kind of business are available in the local market. This are
some of raw materials needed in this kind of business are the following:
1. Drums
2. Hair net
3. Gloves
4. Cellophane
5. Salts
Facilities required and their production capacity (equipment, tools and materials)
The following are the equipment, tools and materials need for the proposed project:
1. Motorized Pump boat
2. Weighting scale
3. Water Proof Flashlight (rechargeable)
Personnel
All personnel are already have experience in this kind of business but they are also open
for a way strategy or technique in fishing
For safety and health measurement, the association will apply the safety protocol to
fishing. All the members of the association are already insured with a private insurance
company. The association will use all legal ways of fishing as guidelines for proper
fishing.
Productivity
All of the members are already trained in fishing for the proposed project. The boat,
with proper maintenance, can last up to 10 years, while the weighting scale has only 5
years of life.
Space
The workplace is located at Zone 5, Tin-ao Barangay Agusan Cagayan de Oro City. The
area is owned by I.C Soriano Corporation with title number 43097 and tax declaration
number 025744. The land owner and the Barangay Local Government Unit of Agusan
will enter into a usufruct agreement allowing the association to use the 50 square meter
lot area for the project.
C. Management Plan
Project Manager
Purchaser (Secretary)
Production Worker
Crew Member
a. Every crew member shall follow whatever the rules and regulations in fishing activity
b. Crew member shall assist the team leader in fishing
c. They shall render pahina for engine and boat repair
Organizational Structure
The following trainings are recommended to conduct during the implementation of the
project to wit;
1. Financial Literacy
2. Management skills
Commitment of Stakeholders
a. Shall secure Fisherfolks registration (FishR and RSBSA), prepare project documentary
requirements (Association registration number, list of members and officers)
c. Exercise the operation and management of the project and provide updates and
reports to stakeholders.
BLGU-Agusan
a. BLGU shall facilitate the documentary requirements of all activities necessary for the
implementation of the project
b. Assist DOLE and APOO representatives during the conduct of the monthly monitoring
and evaluation of the project
a. APOO-LGU shall provide technical assistance to the BLGU and beneficiaries regarding
the implementation of the project components
The net profit will be shared equally between the production team and the association.
20% of the profit will go directly to the production team for labor and maintenance of
the fishing boat and other day to day expenses. The other will be returned to the
association in which 20% of its total amount will be set aside through bank deposit, 60%
will be divided to the active members of the association.
D. Financial Plan
Monthly Working Capital Requirement
Total ₱18,500.00
c. Overhead Cost
Particulars Quantity Monthly Annually
TOTAL ₱ 201,500.00
e. Pre-Operating Costs
Particulars Quantity Unit Cost Total cost
Income:
Cash Inflow
Accounts Receivable
Cash Outflow
Balance Sheet
PARTICULAR YEAR 1 YEAR 2 YEAR 3
ASSETS
Current Assets
₱650,611.00 ₱1,895,618.00 ₱3,031,096.50
Cash
₱650,611.00 ₱1,895,618.00 ₱3,031,096.50
Total Current Assets
Fixed Assets
₱201,500.00 ₱180,790.00 ₱160,080.00
Equipment
₱20,710.00 ₱20,710.00 ₱20,710.00
LESS: Depreciation cost
₱180,790.00 ₱160,080.00 ₱139,370.00
Depreciated Cost
₱180,790.00 ₱160,080.00 ₱139,370.00
Total Fix Assets
₱831,401.00 ₱2,055,698.00 ₱3,170,466.50
TOTAL ASSESTS
Liabilities
₱232,168.20 ₱882,658.80 ₱1,183,690.80
Patronage Refund
₱19,347.35 ₱73,554.90 ₱98,640.90
Training Fund
₱4,800.00 ₱5,300.00 ₱6,700.00
Insurance
₱89,145.00 ₱228,791.00 ₱840,439.50
Accounts payable
₱345,460.55 ₱1,190,304.70 ₱2,129,471.20
TOTAL LIABILITIES
₱250,000.00 ₱250,000.00 ₱250,000.00
DOLE GRANT
Equity
₱100,509.00 ₱100,509.00 ₱100,509.00
Members Contribution
₱135,431.45 ₱514,884.30 ₱690,486.30
Income
Total Equity ₱235,940.45 ₱615,393.30 ₱790,995.30
₱831,401.00 ₱2,055,698.00 ₱3,170,466.50
TOTAL LIABILITIES, GRANT & EQUITY
E. Stakeholders’ Commitments
The funding institutions which are the Department of Labor and Employment will grant the
assistance needed by the association for their livelihood activity and extend its support by
providing necessary training that would enhance the capabilities of the Beneficiaries.
Meanwhile, the ACP of this project would help the association in the procurement of the
needed equipment and materials to start the business operation. In addition, the members of
the association ensure that they would actively participate in the business undertakings in order
for the proposed venture to sustain over a long period of time. The association would also reach
out to the community at all times by contributing moral support. in Line with this, periodic
reports must be submitted to the DOLE Office for the monitoring and evaluation of the project.
The association will also have a dividend distribution with 50o/o of the net income among its
members to attain their main objective which is to uplift the standard of living of their members.