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KDP SELF

PUBLISHING STEP BY
STEP PROCESS

1 GETTING STARTED

Open a KDP Account (free) www.kdp.com

Set up your account (U.S. publishers):


https://kdp.amazon.com/en_US/help/topic/G202187760

Set up your account (non-U.S. publishers):


https://kdp.amazon.com/en_US/help/topic/G202187780

2 CREATE YOUR BOOK

Brainstorm for Book Ideas

Book Ideas Profitability Assessment


Market Research Your Ideal Reader

Create a Compelling Book Title & Subtitle

Create a Book Outline

Hire a Ghostwriter (Freelancer/Agency)

Finalise the Manuscript using an Editor

Write Book Description


KDP SELF
PUBLISHING STEP BY
STEP PROCESS

3 BOOK DESIGN - INTERIOR - HIRE A FORMATTER

EBook Manuscript Formatting - Epub


KDP eBook Manuscript Formatting Guide:
https://kdp.amazon.com/en_US/help/topic/G200645680

Paperback Formatting - PDF


1 KDP Paperback Manuscript Formatting Guide:
https://kdp.amazon.com/en_US/help/topic/G201857950

4 BOOK DESIGN - COVER - HIRE A COVER DESIGNER

Create a eBook Cover:


https://kdp.amazon.com/en_US/help/topic/G200645690
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2 You need:
2 Title
2 Subtitle
Author Name / Pen Name
Book Series (optional)
Publisher (optional)

Create a Paperback Cover:


https://kdp.amazon.com/en_US/help/topic/G201953020
Paperback Cover Template:
https://kdp.amazon.com/en_US/cover-templates
You need:
The above for ebook and
Final paperback manuscript page count
Trim size
Back description
Page colour
KDP SELF
PUBLISHING STEP BY
STEP PROCESS

PAPERBACK SPECIFICS

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KDP SELF
PUBLISHING STEP BY
STEP PROCESS
5 BUILD YOUR BOOK DETAILS PAGE

Book details you need to enter:

eBook and Paperback


Language
1 Book title
Subtitle (optional)
Series (optional)
Edition number (optional)
Author Name / Pen Name
Contributor (optional)
Book Description
Publishing rights
2 7 Keywords box (optional, highly recommended)
Categories (2 to start, then up to 10 categories for
eBook and up to 10 categories for paperback: to
request additional categories go to
https://author.amazon.com/en_US/contact)
eBook only
Age and grade range (optional)
Pre-order
Paperback only
Adult content

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KDP SELF
PUBLISHING STEP BY
STEP PROCESS
6 SET EBOOK RIGHTS & PRICING
Select territories
All territories (worldwide rights)
Individual territories

Choose a royalty plan

Set your list price

Option 1. Choose your primary marketplace and set your list price in the
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currency of that marketplace. KDP will automatically convert the price to
currencies available in the other marketplaces.
Option 2. Enter a specific amount by marketplace and available currency.

70% territories:
Andorra, Australia, Austria, Bahrain, Belgium, Brazil*, Canada, Egypt, France, Germany, Gibraltar,
Guernsey, Hong Kong, India*, Ireland, Isle of Man, Italy, Japan*, Jersey, Jorda, Kingdom of Saudi Arabia,
Kuwait, Lebanon, Liechtenstein, Luxembourg, Macao, Mexico*, Monaco, The Netherlands, New Zealand,
Oman, Qatar, San Marino, Switzerland, Spain, Taiwan, Thailand, United Arab Emirates, United Kingdom,
United States, Vatican City
*70% Royalty in Brazil, Japan, Mexico, and India. Digital Books enrolled in KDP Select will be eligible to
earn 70% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for
Brazil, Japan, Mexico, and India must also meet the 70% List Price requirements for sales to customers
in Brazil, Japan, Mexico, and India. If your Digital Book is not enrolled in KDP Select or you do not meet
the 70% List Price requirements, you will earn 35% royalty.
KDP SELF
PUBLISHING STEP BY
STEP PROCESS

7 SET PAPERBACK RIGHTS & PRICING


Select territories
All territories (worldwide rights)
Individual territories
How paperback royalties are calculated
Estimated royalty = 60% of list price - printing costs - applicable taxes or withholding
2 How printing cost is calculated
Printing cost = Fixed Cost + (Page Count * Per Page Cost)

Printing Cost & Royalty Calculator:


https://kdp.amazon.com/en_US/help/topic/GSQF43YAMUPFTMSP

Set your list price


Option 1. Choose your primary marketplace and set your list price in the currency of
that marketplace. KDP will automatically convert the price to currencies available in
the other marketplaces.
Option 2. Enter a specific amount by marketplace and available currency.

Tips: Minimum threshold


Check price on each marketplace

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KDP SELF
PUBLISHING STEP BY
STEP PROCESS

8 PROMOTE YOUR BOOK


Author Central
https://author.amazon.com/

Add your books to your Author Page


Add your biography in different languages
Add photos and videos
Check Amazon Best Sellers Rank
2 Check Customer Reviews
Add Editorial Reviews for your books (US feature only)
Share your blog feeds (US feature only)
Check BookScan sales information (US feature only)

KDP Select

Requirements

Have exclusive rights for the primary content of the Kindle book
(i.e., the content is not public domain)
Make your Kindle book exclusive to the Kindle Store for the KDP
Select enrollment period (90-days). You can continue to distribute
your paperback (or any other format you may have)

Benefits

It is a free program
Your book will be in Kindle Unlimited reaching millions of KU
subscribers
Since it is part of Kindle Unlimited, it gives you the possibility to
earn a share of the KDP Select Global Fund
Might become eligible for KDP Select All Stars bonus- a bonus you
receive from Kindle Unlimited top title and author reads
Allows you to reach more readers through exclusive Amazon and
Kindle promotions such as:
Countdown deals
Free book promo
3 Amazon Literary Contest
KDP SELF
PUBLISHING STEP BY
STEP PROCESS

KDP Select
Kindle Countdown Deals
Requirements:

eBook enrollment in KDP Select


Compliance with our KDP guidelines
Price range:
$2.99 - $24.99 (Amazon.com)
£1.99 – £15.99 (Amazon.co.uk, including VAT)
Format: KDP eBook
Marketplace: Amazon.com and Amazon.co.uk
Benefits

Dedicated website to promote limited-time discounts on


books
You'll continue to earn your selected royalty rate on each
sale during the promotion.

Free eBook Promotions


Requirements:
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Requisite: eBook enrollment in KDP Select
Format: KDP eBooks

Benefits

Your book can be offered for free up to 5 days, every 90 days.


Marketplace: all KDP marketplaces
KDP SELF
PUBLISHING STEP BY
STEP PROCESS

Amazon Advertising

Book Advertising Guidelines and Acceptance Policies


https://advertising.amazon.com/resources/ad-policy/book-ads

Amazon Ads Guidelines and Acceptance Policies


https://advertising.amazon.com/resources/ad-policy/creative-acceptance

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US: advertising.amazon.com/
CA: advertising.amazon.ca/
UK: advertising.amazon.co.uk/
DE: advertising.amazon.de/
FR: advertising.amazon.fr/
IT: advertising.amazon.it/
ES: advertising.amazon.es/
AU: advertising.amazon.com.au/

2 stages:

Auto Campaign - Data collection- budget $10 and use suggested bid
Manual Campaign - use information collected from the auto campaign
to create laser targeted campaigns

Amazon Advertising Console Support


You can find all advertising help in the Advertising Console Support Center
of the marketplace where you want to advertise your books.

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