Professional Documents
Culture Documents
CHAP 001 - BizComm
CHAP 001 - BizComm
1
Learning Objective
1
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 2
Communication Skills in
a Complex, Networked World
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 3
© Scanrail/Fotolia
Communication Skills:
Your Ticket to Work
Most desirable competencies in
employers’ view
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 5
The Digital Revolution
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 6
© raven/Fotolia
The Digital Revolution
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 7
© Marina Zlochin/Fotolia, © denis_pc/Fotolia
Digital Workplace Survival Skills
“To succeed in today’s workplace, young people
need more than basic reading and math skills.
They need substantial content knowledge and
information technology skills; advanced
thinking skills, flexibility to adapt to change; and
interpersonal skills to succeed in multi-cultural,
cross-functional teams.”
— J. Willard Marriott, Jr., Executive Chairman, Marriott International,
Inc.
[Source: Casner-Lotto et al. (2006, September). Are they ready to work? Employers’ perspectives on the basic
knowledge and applied skills of new entrants to the 21st century U.S. workforce]
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 8
The Digital Revolution and You
Professional, business-like
writing is in your future
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 9
Skills Employers Want
Ability to
work in
Excellent oral
teams
and written
communication
skills Unblemished
social media
presence
Critical thinking
and analytical
reasoning Professionalism
and work ethic
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 10
© denis_pc/Fotolia
Your Education
Drives Your Income
Advantages of a college degree
Less unemployment
Access to highest-paying,
fastest-growing careers
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 11
Meeting the Challenges
of the Information Age
Self-directed Flattened
work groups and
virtual teams Significant management
hierarchies
Growing workforce
Trends Renewed emphasis
diversity on ethics
Heightened global
competition
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 12
© Maksym Yemelyanov/Fotolia
Learning Objective
2
Confront barriers to
effective listening, and start
building your listening
skills.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 13
Listening: A Career-Critical Skill
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 14
Barriers to Effective Listening
Physical Nonverbal
barriers distractions
Grandstanding Language
problems Thought
speed
Psychological Faking
barriers attention
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 15
Ten Keys to Building
Powerful Listening Skills
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 16
Ten Keys to Building
Powerful Listening Skills
8 Avoid interrupting.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 17
Learning Objective
3
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 18
Nonverbal Cues
Carry Powerful Meanings
Nonverbal communication
includes all unwritten and unspoken
messages, both intentional and
unintentional.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 19
© denis_pc/Fotolia
Nonverbal Behaviors
Sending Messages
• Eye contact
• Facial expression
• Posture and gestures
• Time, space, and territory
• Eye appeal of business documents
• Personal appearance
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 20
Other Nonverbal Symbols
• Hair
• Clothing
• Colors
• Height
• Age
Seating Arrangements
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 26
Definition of Culture
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 27
© HaywireMedia/Fotolia
High and Low Context
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 28
Communication Style
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 29
High context-Low context
• High-context Culture:
– Meaning is communicated through nonverbal behavior and
the nature of interpersonal relationships
– Messages are implied and context sensitive
– Japan, China, Greece, Mexico
• Low-context Culture:
– Meaning is expressed primarily through language
– Messages are direct, factual, and objective
– England, United States, Germany
Individualism and Collectivism
Low-context cultures High-context cultures
• tend to prefer initiative, • tend to prefer group
self-assertion, and values, duties, and
personal achievement. decisions.
• believe in individual • emphasize membership
action and personal in organizations, groups,
responsibility. and teams.
• desire a large degree of • encourage acceptance of
freedom in their group values, duties, and
personal lives. decisions.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 31
Individualism-Collectivism
• Individualism:
– Emphasizes the independence and
individual achievement
– United States, Australia, Canada
• Collectivism:
– Emphasizes the needs and goals of the
group, rather than the individual
– Asian and Latin American countries
Time Orientation
Low-context cultures High-context cultures
• Time is precious. • Time is seen as unlimited
• Time correlates with and never-ending.
productivity, efficiency, • Time is an opportunity to
and money. develop interpersonal
• Keeping someone relationships.
waiting is considered
rude.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 33
Monochronic Time and
Polychronic Time
• Monochronic time:
– Events are scheduled as separate items, one thing at a
time
– Time is valuable; schedule and deadlines are important
– North America, Northern Europe
• Polychronic time:
– Schedules are not very important, deadlines are missed,
interruptions are tolerated
– Kenya, Argentina
Power Distance
Hofstede’s Power Distance Index compares
societies based on how far the less powerful
members of organizations and institutions
accept an unequal distribution of power.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 35
Power Distance
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 36
Power Distance
• High power distance:
– Accepts differences in power as normal
– Assumes all people are not created equal
– Mexico, India, Singapore
• Low power distance:
– Power distinctions are minimized
– New Zealand, Denmark, Israel
How Technology and Social Media
Affect Intercultural Communication
Social media may Global businesses adopt
potentially bridge technology to a varying
cultural differences degree, revealing each
as well as reinforce culture’s values
them. and norms.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 40
Improving Intercultural
Effectiveness
Curbing
ethnocentrism Practicing
Understanding empathy
generalizations
and stereotyping
Building cultural
self-awareness
Remaining
open-minded
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 41
© Andres Rodriguez/Fotolia
How We Form Judgments
Stereotype negative
An oversimplified
behavioral pattern
applied uncritically
to groups
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 42
Enhancing Intercultural
Oral Communication
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 43
© puckillustrations/Fotolia
Enhancing Intercultural
Oral Communication
Listen Smile when
without appropriate.
interrupting. Observe eye
messages.
Follow up Accept
in writing. blame.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 44
© puckillustrations/Fotolia
Improving Intercultural
Written Communication
Consider local Use short Avoid
styles and sentences ambiguous
conventions. and short wording.
paragraphs.
Hire a Cite
translator. numbers
carefully.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 45
© raven/Fotolia
Globalization and
Workplace Diversity
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 46
© nito/Fotolia
Defining Diversity
Religion National
Race origin Physical
ability
Age
Dimensions Gender
Sexual
of diversity: orientation
Ethnicity
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 47
© andris_torms/Fotolia
Growing Population Diversity
70
65%
60%
60
50
46%
40
Percent
30%
30
20
19%
16%
13% 13% 13%
10 8%
5% 6%
0
White Non-Hispanics Hispanics African Americans Asians and Pacific Islanders
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 48
Growing Workforce Diversity
Benefits to consumers, work teams,
and businesses
• A diverse staff is better able to
respond to increasingly diverse
customer base locally and globally.
• Team members with various
experiences are more likely to create
products that consumers demand.
• Consumers want to deal with
companies respecting their values.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 49
© denis_pc/Fotolia
Tips for Communicating With
Diverse Audiences on the Job
• Seek training.
• Understand the value of
differences.
• Learn about your cultural self.
• Make fewer assumptions.
• Build on similarities.
©2016 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 1 / Slide 50
Ch. 1 / Slide 51