Welcome to our Digi-World

Different brands. Different work. Same zeal.

WHO ARE WE?

We are a team
inspired to be better
Being from the digital generation, our
DNA is embedded with a multi-device,
multi-channel approach. We go above
& beyond, as a team, to bring you new,
effective tactics to navigate the online
maze.
We solve digital challenges everyday -
and across the board - to be the best
agency we can be for our clients &
partners.
 OUR CLIENTS

Together, we shine
 OUR SERVICES

Mic drop moment in any

direction you need.

Social Media Performance Design & Website Design SEO

Marketing Creative & Development Services
 OUR APPROACH

We have a proven track record of

moving the needle on awareness,
engagement & revenue.

We help brands and businesses create a strong digital foundation that can be leveraged in
the long run for adding direct value to the business and move up the digital value chain
from presence to client loyalty & advocacy.
 OUR PROCESS

We curate the most effective plans for

your business to grow and thrive.
● Identify problem areas & a brand vision that addresses it adequately on the digital
channel
● Design a brand language - visual as well as brand tone & voice
● Monthly content calendars - For planning between your team and our content
strategists
● Monthly reports s to track progress and understand what’s working & what’s not
Success Stories (B2B+B2C)
Our work is diverse. Take a look.
 Scope-
SEO
Lead Generation Strategy
Content Creation

Molygraph is one of the best industrial

lubricant & grease manufacturers in India. We
offer a wide range of specialized oil lubricant
in varied industrial applications.

KEY RESULT
● 150+ sales qualified leads per month with a
direct impact on top line
● 1st page rankings for important industry
keywords in 6 months – improvement from
outside of the top 100 results
● 150+ sales qualified leads per month with a
direct impact on top line
 Scope-
Content Creation
SEO
Lead Generation

Kaizen Institute India specializes in

business excellence, operational
excellence, and implementing
continuous improvement programs.

KEY RESULT
● Generated consulting leads that led
to immediate business conversion
of over Rs. 30L with a potential for 5x
more over the next 18 months
● Generated 200+ leads in 3 months
for training programs led by Kaizen
Institute across the country
● Increased organic traffic on the
website by 34%
 Scope-
SEO
SEM

Arvind Envisol is a business unit of

Arvind Limited which works on zero
liquid discharge technology for small
to large scale industrial application.

KEY RESULT
● 1st page rankings for 20+ branded &
non-branded keywords in 6 months
● 50+ qualified leads per month in a 6
month period with noted and
tracked sales conversions
● 85% 1st page ranking for important
industry-related keywords like ‘zero
liquid discharge’
 Scope-
SEO
SEM
Social Media

Leading liberal education university in India.

KEY RESULTS

● 25% YoY growth in organic traffic over the

last 7 years.

● 1st page ranking for important keywords like

'liberal education india'
& ‘liberal arts India.’
 Scope-
Social Media
SEO

Bandhej was one of the first 'designer'

labels in the country, which while drawing
upon the Indian heritage in textiles also
reflected a very contemporary sensibility in
the design of its fabrics and clothing for
women,

KEY RESULTS

● In the last 3 months: +30% of

Organic Traffic increased
 Scope-
Social Media

Huber & Holly is the most unique

ice-cream concept store in India

KEY RESULTS

● Thriving Instagram community

growth from 113 followers –> 11.4k
followers phase 1.
● And for phase 2 of growth, scaled
the community 36k followers and
counting.
 Scope-
Social Media
SEM

Real Estate developer in Ahmedabad Video Link

KEY RESULTS

● Followers grew by 90% in about 2

years
Why are we here?
● To develop & boost the
social media presence of
Hexco Global
● Generate leads by
targeted SEO and Paid
Campaigns
● Drive Traffic to the pages
and websites.
But first, what’s out there!
Competitors Benchmarking
 Images from Office activations
for new hires
Testimonial

Summary of global sales

Product
Participation
Shots and
in global fairs
Reels
Size of the community:-
Instagram: 8,658
LinkedIN: 6k
Facebook: 1.8k
Youtube: 38k subscribers

Content Analysis-
● Primary focus on Products- Many Reels and Youtube Videos dedicated to their products for sale
● Highlighting ease of global sales- Testimonials, showcasing a summary of sales
● Talking about participation in global fairs- Sharing images from it too
● Other Content Pegs like- process to sell the machinery, creative festive wishing posts
(Christmas/ Valentines Day, etc)
Product Images
Size of the community:-
Instagram: 2,746
LinkedIN: 476
Facebook: 25,000
Youtube: 724

Content Analysis-
● Only Product images on Instagram and Facebook
● No posts on LinkedIN
● Facebook is their primary platform
 Product Images on site

Videos of machineries in action

Participation in Global Expos

Size of the community:-
Instagram: 1,993
LinkedIN: 476
Facebook: 5,694
Youtube: 669

Content Analysis-
● Product shots on site to highlight the top notch functionality of used products as well
● Videos of products in action as compared to many other brands
Social Media Approach
for Hexco Global
 Purpose: Purpose: Purpose: Purpose:

Awareness & Reach Incremental Reach Awareness & Reach Awareness

Build a strong connection with
the relevant audience
Internal Office events and
activities for new hires
Highlight ease of global trade
Information on new fairs and
exhibitions
Reference-
https://www.instagram.com/p/
CjidZCsMNZU/
Images from the fair
Blogs
Will have similar content to Product videos More Product Shots-
LinkedIn Carousel format
Youtube Ads
Largely a paid platform
Hero Film Occasional offers/ giveaways
Reference- Reference-
https://www.youtube.com/w https://www.instagram.com/
atch?v=Ub0avqUulto p/CpUipGFoQ8Z/
Educative videos Highlight ease of global
highlighting easy and safe trade
buying and selling of used
machineries Images from Participation in
global fairs and expo
Creative Approach
Testimonial

Copy- Here is what our recent

customer has to say.
Visit the link in the Bio for your
next vehicle.
Product Focus

Copy- Unleash your construction site's potential

with the Volvo EC 200 Excavator.

Designed for maximum performance and

reliability, this machine is ideal for challenging
excavation, lifting, and grading tasks. Its versatility,
durability, and heavy-duty capabilities make it an
invaluable asset to your fleet.

Upgrade your fleet today by buying on hexco.ae/

For Sellers

Copy- Every stage has the same fundamentals:

we take the hassle out of vehicle trading and
make it as easy as possible for you.

Swipe to explore all our selling solutions.Are

you thinking of selling your vehicle(s)? We've
got just the solution for you. Visit the link in the
bio and sell it in a way that suits you.

Link- https://drive.google.com/drive/my-drive
For Buyers

Copy- Tough work requires tough

machinery.

Whether buying an excavator new or

used, it's important to do your
homework beforehand so that you can
make an informed purchasing decision.
Here are several questions to ask
yourself as well as an inspection
checklist to use when examining the
excavator for damage or excessive
wear.
Search Engine Optimization
Competitors VS Hexco Global SEO Overview

Competitors Keyw Traffic - Backlinks

VSords Organic
https://www.basworld.com 34.4K 50.9K 1.84M

https://bigmachinery.nl 707 1.7 K 74.7K

https://www.smitma.com 2.3K 1.9K 21K

https://www.bossmachinery.nl 9.0K 6.8K 15.3 K

https://almarwan.com/ 657 85 167

https://hexco.ae/ 19 0 5
 Gaps

Page has links to a broken page Meta Tags are missing

 FAQ section is missing like on the
Page is not mobile friendly
competitor’s websites
 Our Suggestions

● Need to work on subdirectories to target different countries with different languages.

● Use hreflang tag for every page’s URL ( Whole Website)

Helps with country and language-specific targeting
For Eg -
<link href="https://www.basworld.com/ar/trusted-trade" hreflang="ar" rel="alternate">

● Link submission also depends on the target of different locations

● Most competitors are ranked by their brand name

● Need to add relevant (trending news/blog)and unique content

● Need to build more relevant and quality backlinks to increase authoritativeness

● Need to work on question answer site ( Quora)

● Meta title and Meta description can be edited to the performance also don’t use duplicate meta
● Focus on guest blogging backlinks

● Need to work on website core web vitals

● Need to work on mobile and desktop page speed insight for improving user experience

● Focus on adding image alt tag attribute

● Implement analytics tracking tool - Google Analytics

● Schema.org Structured Data -Add this to assist search engines in understanding what the website is
about

● Focus on site structure

● Focus on H tags
Blog Suggestions:

Topic Ideas-
● 6 Things to Know Before Buying a Wheel Loader
● The Ultimate Guide to Excavators
● Tips for maintaining your hydraulic breakers
● Everything you need to know about Wheel loaders

References-
● Your Complete Guide to Buying Used Construction Equipment
● 7 Signs to Look For When Reviewing Used Construction Equipment for Sale
Paid Marketing
Consumer Funnel Approach

Objective: How is Hexco Global

better to buy and sell machineries
Content formats: Images,
infographics & product videos

Objective: Why Hexco Global

Content formats: Carousel ads,
product videos,

Objective: Final push to purchase

or sell
Content formats: Customer stories
and testimonials
Channels: Google Display,
Youtube, Facebook, Instagram
(Awareness objectives), Quora

Channels: Google Search, PLA Ads,

Facebook, Instagram catalog ads

Channels: Google Display

remarketing, Facebook, Instagram
Conversions objective, YouTube
conversions objective
 Common Ad Platforms

Google Search

Quora

YouTube Ads
Scope of Work & Commercials
Retainer Scope of Work;

Social Media Management:-

Platforms:- Facebook, Instagram, LinkedIN, YouTube

● Total Graphic content creation - 15 posts

Product Shots- 10 posts
Videos/Reels- 4-5
● Digital Strategy (Campaigns/Collaborations/Content Calendar)
● Engaging copy writing
● Social Media Page Optimization- Hashtag Strategy
● Brief report at the end of the month

SEO:-
Target countries- English and Spanish key words for the following target countries Netherlands, UAE,
Mexico, Belgium, Peru, Chile, Honduras, UAE, Australia, USA

● Google Business Manager

● 2 Blogs per month (500-700 words)
● On-page & Off page setup
● Keyword research
● Link building
● Directory submissions

CONTD
Website Maintenance and Management (Upto 15 hours of work):-

● Maintaining the site with minimal content update for the duration of contract - ensuring site
performance / accessibility / solving any bug etc.
● Responsible for keeping the site live and accessible.
● Ensuring site load speed within the threshold

TOTAL RETAINER COST- $1650 $1500 per month

*With PPC there will be an addition of $500 to the retainer.

Shoot Cost;

Corporate Video-

● 1 day shoot (8 Hour Shift)

● Drone operator
● Animation / motion graphics / edit - colour grading

Cost- Approx $2000- $2500

Photoshoot- $320 for single day (8 Hours Shift)

Fin.